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Hoteis Othon SA - Company Profile and SWOT Analysis

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This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business. WMI's 'Hoteis Othon SA: Company Profile and SWOT Analysis' report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. WMI strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

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									Hoteis Othon SA

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Hoteis Othon SA                                                                      Financial Snapshot

                                                                                     Operating Performance
Fast Facts
                                         Rua Teofilo Otoni, Rio de Janeiro, 20090-   The company reported revenue of US$62.92 million
Headquarters Address
                                         080,Brazil                                  during the fiscal year 2010 (2010). The company's
                                                                                     revenue grew at a CAGR of 9.89% during 2006–
Telephone                                + 55 21 21250200
                                                                                     2010, with an annual growth of 24.04% over 2009. In
                                                                                     2010, the company recorded an operating margin of
Fax                                      + 55 21 21061643                            2.17%, as against -10.35% in 2009.

Website                                  www.othon.com.br
                                                                                     Revenue and Margins
Ticker Symbol, Stock Exchange            HOOT3, Sao Paulo Stock Exchange

Number of Employees                      1,366

Fiscal Year End                          December

Revenue (in US$ million)                 62.92

Revenue (in BRL million)                 111.37




SWOT Analysis                                                                        Return on Equity

Strengths                                Weaknesses                                  The company recorded a return on equity (ROE) of
                                                                                     0.00% for 2010, as compared to its peers,
Strategic hotel locations                Weak balance sheet position                 InterContinental Hotels Group PLC (Ticker: IHG), Gol
                                                                                     Linhas Aereas Inteligentes SA (Ticker: GOLL4) and
                                                                                     BHG SA - Brazil Hospitality Group (Ticker: BHGR3),
Strong operating performance                                                         which recorded ROEs of 103.17%, 7.31% and -0.51%
                                                                                     respectively. The company reported an operating
Opportunities                            Threats                                     margin of 2.17% in 2010.

New growth opportunities from
                                         Economic instability of the EU region       Return on Equity
Brazilian Carnival
Positive outlook for Brazil travel and   Risk related to online identity theft and
tourism industry                         hacking




                                                                                     Liquidity Position

                                                                                     The company reported a current ratio of 0.33 in 2010,
                                                                                     as compared to its peers, InterContinental Hotels
                                                                                     Group PLC, Gol Linhas Aereas Inteligentes SA and
                                                                                     BHG SA - Brazil Hospitality Group, which recorded
                                                                                     current ratios of 0.51, 1.63 and 3.03 respectively. As
                                                                                     of December 2010, the company recorded cash and
                                                                                     short-term investments of worth US$2.89 million,
                                                                                     against US$7.07 million current debt. The company
                                                                                     reported a debt to equity ratio of -0.45 in 2010 as
                                                                                     compared to its peers, InterContinental Hotels Group
                                                                                     PLC, Gol Linhas Aereas Inteligentes SA and BHG SA
                                                                                     - Brazil Hospitality Group, which recorded debt to
                                                                                     equity ratios of 2.80, 1.28 and 0.18 respectively.




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Hoteis Othon SA - SWOT Profile                                                                                               Page 1
Hoteis Othon SA

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators ...................................................................................................................9
      2.2.1       Revenue and Operating Profit ...........................................................................................................................9
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................10
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................11
      2.2.4       Solvency ..........................................................................................................................................................12
      2.2.5       Valuation ..........................................................................................................................................................13
    2.3       Competitive Benchmarking ..................................................................................................................................14
      2.3.1       Efficiency ..........................................................................................................................................................14
      2.3.2       Turnover – Inventory and Asset .......................................................................................................................15
      2.3.3       Liquidity ............................................................................................................................................................16
3     SWOT Analysis ...................................................................................................................................... 17
    3.1       SWOT Analysis - Overview ..................................................................................................................................17
    3.2       Strengths ..............................................................................................................................................................17
    3.3       Weaknesses .........................................................................................................................................................17
    3.4       Opportunities ........................................................................................................................................................17
    3.5       Threats .................................................................................................................................................................18
4     History .................................................................................................................................................... 19
5     Key Employees ...................................................................................................................................... 20
6     Locations and Subsidiaries .................................................................................................................. 21
    6.1       Head Office ..........................................................................................................................................................21
    6.2       Other Locations and Subsidiaries ........................................................................................................................21
7     Appendix ................................................................................................................................................ 23
    7.1       Methodology .........................................................................................................................................................23
    7.2       Ratio Definitions ...............................................................................................................
								
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