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Ctrip.com International, Ltd. - Company Profile and SWOT Analysis

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This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business. WMI's 'Ctrip.com International, Ltd.: Company Profile and SWOT Analysis' report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. WMI strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

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									Ctrip.com International, Ltd.

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Ctrip.com International, Ltd.                                                       Financial Snapshot

                                                                                    Operating Performance
Fast Facts
                                                                                    The company reported revenue of US$424.96 million
Headquarters Address                     99 Fu Quan Road, Shanghai, 200233,China
                                                                                    during the fiscal year 2010 (2010). The company's
                                                                                    revenue grew at a CAGR of 44.36% during 2006–
Telephone                                 + 86 21 34064880
                                                                                    2010, with an annual growth of 46.21% over 2009. In
                                                                                    2010, the company recorded an operating margin of
Fax                                       + 86 21 54261600                          36.59%, as against 34.58% in 2009.

Website                                  N/A
                                                                                    Revenue and Margins
Ticker Symbol, Stock Exchange            CTRP, NASDAQ

Number of Employees                      12,600

Fiscal Year End                          December

Revenue (in US$ million)                 424.96

Revenue (in CNY million)                 2,881.23




SWOT Analysis                                                                       Return on Equity

Strengths                                Weaknesses                                 The company recorded a return on equity (ROE) of
                                                                                    17.17% for 2010, as compared to its peers, Travelzoo
Strong liquidity position                Sizable pension benefit expenses           Inc. (Ticker: TZOO), Expedia, Inc. (Ticker: EXPE) and
                                                                                    China Cyts Tours Holding Co., Ltd. (Ticker: 600138),
                                                                                    which recorded ROEs of 28.67%, 15.77% and
Strong market position                                                              11.40% respectively. The company reported an
                                                                                    operating margin of 36.59% in 2010.
Strong operating performance
                                                                                    Return on Equity
Opportunities                            Threats

Growth in global airline traffic         Increased fuel prices

Positive outlook for Chinese travel and Risk related to online identity theft and
tourism industry                        hacking
                                         Risks related to unforeseen
Shift towards online booking system
                                         circumstances




                                                                                    Liquidity Position

                                                                                    The company reported a current ratio of 2.43 in 2010,
                                                                                    as compared to its peers, Travelzoo Inc., Expedia,
                                                                                    Inc. and China Cyts Tours Holding Co., Ltd., which
                                                                                    recorded current ratios of 3.17, 0.90 and 1.23
                                                                                    respectively. As of December 2010, the company
                                                                                    recorded cash and short-term investments of worth
                                                                                    US$491.48 million, against zero current debt. The
                                                                                    company reported a debt to equity ratio of 0.00 in
                                                                                    2010 as compared to its peers, Travelzoo Inc.,
                                                                                    Expedia, Inc. and China Cyts Tours Holding Co., Ltd.,
                                                                                    which recorded debt to equity ratios of 0.00, 0.47 and
                                                                                    0.31 respectively.




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Ctrip.com International, Ltd. - SWOT Profile                                                                                Page 1
Ctrip.com International, Ltd.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators .................................................................................................................10
      2.2.1       Revenue and Operating Profit .........................................................................................................................10
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................11
    2.3       Competitive Benchmarking ..................................................................................................................................12
      2.3.1       Efficiency ..........................................................................................................................................................12
      2.3.2       Capital Expenditure ..........................................................................................................................................13
      2.3.3       Turnover – Inventory and Asset .......................................................................................................................14
3     SWOT Analysis ...................................................................................................................................... 15
    3.1       SWOT Analysis - Overview ..................................................................................................................................15
    3.2       Strengths ..............................................................................................................................................................15
    3.3       Weaknesses .........................................................................................................................................................15
    3.4       Opportunities ........................................................................................................................................................15
    3.5       Threats .................................................................................................................................................................16
4     Company Statement .............................................................................................................................. 17
5     History .................................................................................................................................................... 19
6     Key Employees ...................................................................................................................................... 20
7     Key Employee Biographies................................................................................................................... 21
8     Locations and Subsidiaries .................................................................................................................. 22
    8.1       Head Office ..........................................................................................................................................................22
    8.2       Other Locations and Subsidiaries ........................................................................................................................22
9     Appendix ................................................................................................................................................ 25
    9.1       Methodology .........................................................................................................................................................25
    9.2       Ratio Definitions ...................................................................................................................................................25
    9.3       Disclaimer.............................................................................................................................................................29




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Ctrip.com International, Ltd. - SWOT Profile                                                                                                                                Page 2
Ctrip.com International, Ltd.

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List of Tables

Table 1: Major Products and Services....................................................................................................................................6
Table 2: Key Ratios - Annual ..................................................................................................................................................7
Table 3: Key Ratios - Interim ..................................................................................................................................................9
Table 5: History.....................................................................................................................................................................19
Table 6: Key Employees .......................................................................................................................................................20
Table 7: Key Employee Biographies .....................................................................................................................
								
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