Southern Travel Holdings Limited - Company Profile and SWOT Analysis by WMIntelligence

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									Southern Travel Holdings Limited

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Southern Travel Holdings Limited                                            Financial Snapshot

                                                                            Operating Performance
Fast Facts
                                                                            The company reported revenue of US$19.09 million
Headquarters Address                    Level 9, Auckland, ,New Zealand
                                                                            during the fiscal year 2011 (2011). The company's
                                                                            revenue declined at a compounded rate of 2.05%
Telephone                               + 64 09 3792468
                                                                            during 2007–2011, with an annual growth of 23.16%
                                                                            over 2010. In 2011, the company recorded an
Fax                                     + 64 09 3792373                     operating margin of -2.26%, as against -4.99% in
                                                                            2010.
Website                                 www.southerntravel.co.nz

Ticker Symbol, Stock Exchange           STH, New Zealand Exchange Limited   Revenue and Margins

Number of Employees                     N/A

Fiscal Year End                         June

Revenue (in US$ million)                19.09

Revenue (in NZD million)                26.54




SWOT Analysis
                                                                            Return on Equity
Strengths                               Weaknesses
                                                                            The company recorded a return on equity (ROE) of -
Enhanced financial leverage             Declining operational performance   10.69% for 2011, as compared to its peers, Cox &
                                                                            Kings Limited (Ticker: 533144), Jetset Travelworld
                                                                            Limited (Ticker: JET) and Reliance Pacific Berhad
Inorganic growth strategy                                                   (Ticker: RPB), which recorded ROEs of 10.68%,
                                                                            4.40% and 0.45% respectively. The company
Strong Market Position                                                      reported an operating margin of -2.26% in 2011.


Opportunities                           Threats                             Return on Equity

                                        Adverse changes in search engine
Positive market outlook for Australia
                                        logic
Positive market outlook for New         Risks related to unforeseen
Zealand                                 circumstances
Recovery in global travel and tourism
industry

Strategic growth initiatives




                                                                            Liquidity Position

                                                                            The company reported a current ratio of 1.37 in 2011,
                                                                            as compared to its peers, Cox & Kings Limited, Jetset
                                                                            Travelworld Limited and Reliance Pacific Berhad,
                                                                            which recorded current ratios of 5.83, 1.02 and 1.56
                                                                            respectively. As of June 2011, the company recorded
                                                                            cash and short-term investments of worth US$1.92
                                                                            million, against US$0.01 million current debt. The
                                                                            company reported a debt to equity ratio of 0.01 in
                                                                            2011 as compared to its peers, Cox & Kings Limited,
                                                                            Jetset Travelworld Limited and Reliance Pacific
                                                                            Berhad, which recorded debt to equity ratios of 0.70,
                                                                            0.06 and 0.48 respectively.




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Southern Travel Holdings Limited - SWOT Profile                                                                    Page 1
Southern Travel Holdings Limited

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators .................................................................................................................10
      2.2.1       Revenue and Operating Profit .........................................................................................................................10
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................11
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................12
      2.2.4       Solvency ..........................................................................................................................................................13
    2.3       Competitive Benchmarking ..................................................................................................................................14
      2.3.1       Efficiency ..........................................................................................................................................................14
      2.3.2       Capital Expenditure ..........................................................................................................................................15
      2.3.3       Turnover – Inventory and Asset .......................................................................................................................16
      2.3.4       Liquidity ............................................................................................................................................................17
3     SWOT Analysis ...................................................................................................................................... 18
    3.1       SWOT Analysis - Overview ..................................................................................................................................18
    3.2       Strengths ..............................................................................................................................................................18
    3.3       Weaknesses .........................................................................................................................................................18
    3.4       Opportunities ........................................................................................................................................................19
    3.5       Threats .................................................................................................................................................................19
4     Company Statement .............................................................................................................................. 21
5     History .................................................................................................................................................... 22
6     Key Employees ...................................................................................................................................... 23
7     Key Employee Biographies................................................................................................................... 24
8     Locations and Subsidiaries .................................................................................................................. 25
    8.1       Head Office ..........................................................................................................................................................25
    8.2       Other Locations and Subsidiaries ........................................................................................................................25
9     Appendix ................................................................................................................................................ 26
    9.1       Methodology .........................................................................................................................................................26
    9.2       Ratio Definitions ...................................................................................................................................................26
    9.3       Disclaimer............................................................................................
								
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