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Hoteli Maestral d.d. - Company Profile and SWOT Analysis

VIEWS: 6 PAGES: 29

This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business. WMI's 'Hoteli Maestral d.d.: Company Profile and SWOT Analysis' report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. WMI strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

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									Hoteli Maestral d.d.

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Hoteli Maestral d.d.                                                                  Financial Snapshot

                                                                                      Operating Performance
Fast Facts
                                                                                      The company reported revenue of US$8.01 million
Headquarters Address                      Cira Carica 3, Dubrovnik, 20000,Croatia
                                                                                      during the fiscal year 2010 (2010). The company's
                                                                                      revenue declined at a compounded rate of 2.19%
Telephone                                 + 385 20 433600
                                                                                      during 2006–2010, with an annual decline of 5.52%
                                                                                      over 2009. In 2010, the company recorded an
Fax                                       + 385 20 416545                             operating margin of -6.75%, as against -8.58% in
                                                                                      2009.
Website                                   www.hotelimaestral.com

Ticker Symbol, Stock Exchange             HMST-R-A, Zagreb Stock Exchange             Revenue and Margins

Number of Employees                       214

Fiscal Year End                           December

Revenue (in US$ million)                  8.01

Revenue (in HRK million)                  44.14




SWOT Analysis
                                                                                      Return on Equity
Strengths                                 Weaknesses
                                                                                      The company recorded a return on equity (ROE) of -
Strategic hotel locations                 Declining operational performance           6.27% for 2010, as compared to its peers, Hoteli
                                                                                      Croatia d.d. (Ticker: HCRC-R-A), Zlatni Rat d.d.
                                                                                      (Ticker: ZLAR-R-A) and Hotel Excelsior d.d. (Ticker:
Strong market presence                    Limited financial leverage                  EXCL-R-A), which recorded ROEs of 2.34%, -5.61%
                                                                                      and -15.40% respectively. The company reported an
                                          Limited liquidity position                  operating margin of -6.75% in 2010.


Opportunities                             Threats                                     Return on Equity

Growing youth and student travel          Adverse changes in search engine
market                                    logic
Positive outlook for travel and tourism
                                          Economic instability of the EU region
industry in Croatia
                                          Risk related to online identity theft and
                                          hacking




                                                                                      Liquidity Position

                                                                                      The company reported a current ratio of 0.27 in 2010,
                                                                                      as compared to its peers, Hoteli Croatia d.d., Zlatni
                                                                                      Rat d.d. and Hotel Excelsior d.d., which recorded
                                                                                      current ratios of 0.31, 0.16 and 0.12 respectively. As
                                                                                      of December 2010, the company recorded cash and
                                                                                      short-term investments of worth US$1.79 million,
                                                                                      against US$2.65 million current debt. The company
                                                                                      reported a debt to equity ratio of 0.45 in 2010 as
                                                                                      compared to its peers, Hoteli Croatia d.d., Zlatni Rat
                                                                                      d.d. and Hotel Excelsior d.d., which recorded debt to
                                                                                      equity ratios of 0.28, 1.09 and 0.52 respectively.




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Hoteli Maestral d.d. - SWOT Profile                                                                                           Page 1
Hoteli Maestral d.d.

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ................................................................................................................................................5
    1.2       Business Description ..............................................................................................................................................5
    1.3       Major Products and Services .................................................................................................................................6
2     Analysis of Key Performance Indicators ............................................................................................... 7
    2.1       Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................7
    2.2       Key Financial Performance Indicators .................................................................................................................10
      2.2.1       Revenue and Operating Profit .........................................................................................................................10
      2.2.2       Asset, Liabilities and Capex .............................................................................................................................11
      2.2.3       Net Debt vs. Gearing Ratio ..............................................................................................................................12
      2.2.4       Solvency ..........................................................................................................................................................13
    2.3       Competitive Benchmarking ..................................................................................................................................14
      2.3.1       Efficiency ..........................................................................................................................................................14
      2.3.2       Capital Expenditure ..........................................................................................................................................15
      2.3.3       Turnover – Inventory and Asset .......................................................................................................................16
      2.3.4       Liquidity ............................................................................................................................................................17
3     SWOT Analysis ...................................................................................................................................... 18
    3.1       SWOT Analysis - Overview ..................................................................................................................................18
    3.2       Strengths ..............................................................................................................................................................18
    3.3       Weaknesses .........................................................................................................................................................18
    3.4       Opportunities ........................................................................................................................................................19
    3.5       Threats .................................................................................................................................................................19
4     History .................................................................................................................................................... 21
5     Key Employees ...................................................................................................................................... 22
6     Key Employee Biographies................................................................................................................... 23
7     Locations and Subsidiaries .................................................................................................................. 24
    7.1       Head Office ..........................................................................................................................................................24
    7.2       Other Locations and Subsidiaries ........................................................................................................................24
8     Appendix ................................................................................................................................................ 25
    8.1       Methodology .........................................................................................................................................................25
    8.2       Ratio Definitions .................................................................................................................................
								
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