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Shangri-La Hotels (Malaysia) Berhad (SHANG) - Company Profile and SWOT Analysis

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This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business. WMI's 'Shangri-La Hotels (Malaysia) Berhad (SHANG) - Company Profile and SWOT Analysis' report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. WMI strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

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									Shangri-La Hotels (Malaysia) Berhad

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Shangri-La Hotels (Malaysia)                                                     Financial Snapshot

Berhad                                                                           Operating Performance

                                                                                 The company reported revenue of US$154 million
Fast Facts
                                                                                 during the fiscal year 2012 (2012). The company's
                                          13th Floor, UBN Tower, Kuala Lumpur,   revenue grew at a CAGR of 5.24% during 2008–
Headquarters Address
                                          50250,Malaysia                         2012, with an annual growth of 9.27% over 2011. In
                                                                                 2012, the company recorded an operating margin of
Telephone                                 + 60 3 2061018
                                                                                 21.87%, as against 19.29% in 2011.
Fax                                       + 60 3 2061068
                                                                                 Revenue and Margins
Website                                   www.shangri-la.com

Ticker Symbol, Stock Exchange             SHANG, Bursa Malaysia

Number of Employees                       N/A

Fiscal Year End                           December

Revenue (in US$ million)                  154




SWOT Analysis                                                                    Return on Equity

Strengths                                 Weaknesses                             The company recorded a return on equity (ROE) of
                                                                                 7.75% for 2012, as compared to its peers, Genting
Enhanced financial leverage               Limited liquidity position             Berhad (Ticker: GENTING), PJ Development
                                                                                 Holdings Berhad (Ticker: PJDEV) and Advance
                                                                                 Synergy Berhad (Ticker: ASB), which recorded ROEs
Strong operating performance                                                     of 15.60%, 5.68% and -0.21% respectively. The
                                                                                 company reported an operating margin of 21.87% in
Support from parent company                                                      2012.

Opportunities                             Threats                                Return on Equity
Growing youth and student travel          Risks related to competitive
market                                    brandjacking
Positive outlook for travel and tourism   Risks related to unforeseen
industry in Malaysia                      circumstances




                                                                                 Liquidity Position

                                                                                 The company reported a current ratio of 0.46 in 2012,
                                                                                 as compared to its peers, Genting Berhad, PJ
                                                                                 Development Holdings Berhad and Advance Synergy
                                                                                 Berhad, which recorded current ratios of 4.54, 2.09
                                                                                 and 4.15 respectively. As of December 2012, the
                                                                                 company recorded cash and short-term investments
                                                                                 of worth US$9 million, against US$20 million current
                                                                                 debt. The company reported a debt to equity ratio of
                                                                                 0.07 in 2012 as compared to its peers, Genting
                                                                                 Berhad, PJ Development Holdings Berhad and
                                                                                 Advance Synergy Berhad, which recorded debt to
                                                                                 equity ratios of 0.53, 0.37 and 0.15 respectively.




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Shangri-La Hotels (Malaysia) Berhad - SWOT Profile                                                                      Page 1
Shangri-La Hotels (Malaysia) Berhad

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 5
    1.1       Company Overview ......................................................................................................................................... 5
    1.2       Business Description ....................................................................................................................................... 6
    1.3       Major Products and Services ........................................................................................................................... 7
2     Analysis of Key Performance Indicators ..............................
								
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