Consumer Trends in the Soft Drinks Market in the US, 2011 by Canadean

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									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Soft
Drinks Market in the US, 2011
Reference code: CS0264IS

Published: February 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 9
    1.1 What is this Report About? ................................................................................................................9
    1.2 Definitions .........................................................................................................................................9
       1.2.1      Consumer Trends .................................................................................................................................. 9
       1.2.2      Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)..................... 12
       1.2.3      End Consumers ................................................................................................................................... 13
       1.2.4      Volume Units and Aggregations ........................................................................................................... 14
       1.2.5      Exchange Rates .................................................................................................................................. 14
       1.2.6      Population Profiles (for interpretation of tables and charts) ................................................................... 15
    1.3 Methodology ...................................................................................................................................16
       1.3.1      Introduction ......................................................................................................................................... 16
       1.3.2      Large scale, international, program of online consumer surveys ........................................................... 16
       1.3.3      Nationally Representative results (age, gender) ................................................................................... 16
       1.3.4      Parents answered on their children’s behalf ......................................................................................... 16
       1.3.5      Legal Drinking Age exclusions for alcoholic drinks categories .............................................................. 16
       1.3.6      Integrated with industry calling and secondary research ....................................................................... 17
2      Consumer Segmentation, Group Value and Trend Influence .......................................... 18
    2.1 Cohort Groups and Soft Drinks Market Value ..................................................................................18
       2.1.1      Age Groups ......................................................................................................................................... 18
       2.1.2      Gender Groups.................................................................................................................................... 19
       2.1.3      Location Groups .................................................................................................................................. 20
       2.1.4      Education Achieved Groups................................................................................................................. 21
       2.1.5      Wealth Groups .................................................................................................................................... 22
       2.1.6      Busy Lives Groups .............................................................................................................................. 23
    2.2 Cohort Groups and Market Value by Category ................................................................................24
       2.2.1      Bottled Water....................................................................................................................................... 24
       2.2.2      Concentrates ....................................................................................................................................... 25
       2.2.3      Functional Drinks ................................................................................................................................. 26
       2.2.4      Juices .................................................................................................................................................. 27
       2.2.5      Ready to Drink Tea & Coffee ............................................................................................................... 28
       2.2.6      Smoothies ........................................................................................................................................... 29
       2.2.7      Sparkling Soft Drinks ........................................................................................................................... 30
    2.3 Behavioral Trends and Market Value ..................................................................................
								
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