Consumer
Consumer Panel Report
Consumer Trends in the Soft
Drinks Market in the US, 2011
Reference code: CS0264IS
Published: February 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 9
1.1 What is this Report About? ................................................................................................................9
1.2 Definitions .........................................................................................................................................9
1.2.1 Consumer Trends .................................................................................................................................. 9
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)..................... 12
1.2.3 End Consumers ................................................................................................................................... 13
1.2.4 Volume Units and Aggregations ........................................................................................................... 14
1.2.5 Exchange Rates .................................................................................................................................. 14
1.2.6 Population Profiles (for interpretation of tables and charts) ................................................................... 15
1.3 Methodology ...................................................................................................................................16
1.3.1 Introduction ......................................................................................................................................... 16
1.3.2 Large scale, international, program of online consumer surveys ........................................................... 16
1.3.3 Nationally Representative results (age, gender) ................................................................................... 16
1.3.4 Parents answered on their children’s behalf ......................................................................................... 16
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories .............................................................. 16
1.3.6 Integrated with industry calling and secondary research ....................................................................... 17
2 Consumer Segmentation, Group Value and Trend Influence .......................................... 18
2.1 Cohort Groups and Soft Drinks Market Value ..................................................................................18
2.1.1 Age Groups ......................................................................................................................................... 18
2.1.2 Gender Groups.................................................................................................................................... 19
2.1.3 Location Groups .................................................................................................................................. 20
2.1.4 Education Achieved Groups................................................................................................................. 21
2.1.5 Wealth Groups .................................................................................................................................... 22
2.1.6 Busy Lives Groups .............................................................................................................................. 23
2.2 Cohort Groups and Market Value by Category ................................................................................24
2.2.1 Bottled Water....................................................................................................................................... 24
2.2.2 Concentrates ....................................................................................................................................... 25
2.2.3 Functional Drinks ................................................................................................................................. 26
2.2.4 Juices .................................................................................................................................................. 27
2.2.5 Ready to Drink Tea & Coffee ............................................................................................................... 28
2.2.6 Smoothies ........................................................................................................................................... 29
2.2.7 Sparkling Soft Drinks ........................................................................................................................... 30
2.3 Behavioral Trends and Market Value ..................................................................................