Consumer
Consumer Panel Report
Consumer Trends in the Soft
Drinks Market in China, 2011
Reference code: CS0206IS
Published: February 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ......................................................................................................................... 10
1.1 What is this Report About? ..............................................................................................................10
1.2 Definitions .......................................................................................................................................10
1.2.1 Consumer Trends ................................................................................................................................ 10
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)..................... 13
1.2.3 End Consumers ................................................................................................................................... 14
1.2.4 Volume Units and Aggregations ........................................................................................................... 15
1.2.5 Exchange Rates .................................................................................................................................. 15
1.2.6 Population Profiles (for interpretation of tables and charts) ................................................................... 16
1.3 Methodology ...................................................................................................................................17
1.3.1 Introduction ......................................................................................................................................... 17
1.3.2 Large scale, international, program of online consumer surveys ........................................................... 17
1.3.3 Nationally Representative results (age, gender) ................................................................................... 17
1.3.4 Parents answered on their children’s behalf ......................................................................................... 17
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories .............................................................. 17
1.3.6 Integrated with industry calling and secondary research ....................................................................... 18
2 Consumer Segmentation, Group Value and Trend Influence .......................................... 19
2.1 Cohort Groups and Soft Drinks Market Value ..................................................................................19
2.1.1 Age Groups ......................................................................................................................................... 19
2.1.2 Gender Groups.................................................................................................................................... 20
2.1.3 Location Groups .................................................................................................................................. 21
2.1.4 Education Achieved Groups................................................................................................................. 22
2.1.5 Wealth Groups .................................................................................................................................... 23
2.1.6 Busy Lives Groups .............................................................................................................................. 24
2.2 Cohort Groups and Market Value by Category ................................................................................25
2.2.1 Bottled Water....................................................................................................................................... 25
2.2.2 Concentrates ....................................................................................................................................... 26
2.2.3 Functional Drinks ................................................................................................................................. 27
2.2.4 Juices .................................................................................................................................................. 28
2.2.5 Ready to Drink Tea & Coffee ............................................................................................................... 29
2.2.6 Smoothies ........................................................................................................................................... 30
2.2.7 Sparkling Soft Drinks ........................................................................................................................... 31
2.3 Behavioral Trends and Market Value ..............................................................................................32
2.3.1 Bottled Water....................................................................................................................................... 32
2.3.2 Concentrates ................................................