Consumer
Consumer Panel Report
Consumer Trends in the Soft
Drinks Market in India, 2011
Reference code: CS0032IS
Published: February 2012
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TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 8
1.1 What is this Report About? ................................................................................................................8
1.2 Definitions .........................................................................................................................................8
1.2.1 Consumer Trends .................................................................................................................................. 8
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)..................... 11
1.2.3 End Consumers ................................................................................................................................... 12
1.2.4 Volume Units and Aggregations ........................................................................................................... 13
1.2.5 Exchange Rates .................................................................................................................................. 13
1.2.6 Population Profiles (for interpretation of tables and charts) ................................................................... 14
1.3 Methodology ...................................................................................................................................15
1.3.1 Introduction ......................................................................................................................................... 15
1.3.2 Large scale, international, program of online consumer surveys ........................................................... 15
1.3.3 Nationally Representative results (age, gender) ................................................................................... 15
1.3.4 Parents answered on their children’s behalf ......................................................................................... 15
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories .............................................................. 15
1.3.6 Integrated with industry calling and secondary research ....................................................................... 16
2 Consumer Segmentation, Group Value and Trend Influence .......................................... 17
2.1 Cohort Groups and Soft Drinks Market Value ..................................................................................17
2.1.1 Age Groups ......................................................................................................................................... 17
2.1.2 Gender Groups.................................................................................................................................... 18
2.1.3 Location Groups .................................................................................................................................. 19
2.1.4 Education Achieved Groups................................................................................................................. 20
2.1.5 Wealth Groups .................................................................................................................................... 21
2.1.6 Busy Lives Groups .............................................................................................................................. 22
2.2 Cohort Groups and Market Value by Category ................................................................................23
2.2.1 Bottled Water....................................................................................................................................... 23
2.2.2 Concentrates ....................................................................................................................................... 24
2.2.3 Functional Drinks ................................................................................................................................. 25
2.2.4 Juices .................................................................................................................................................. 26
2.2.5 Smoothies ........................................................................................................................................... 27
2.2.6 Sparkling Soft Drinks ........................................................................................................................... 28
2.3 Behavioral Trends and Market Value ..............................................................................................29
2.3.1 Bottled