Consumer
Consumer Panel Report
Consumer Trends in the Beer,
Cider & Pre-Mixed Spirits Market in
India, 2011
Reference code: CS0030IS
Published: February 2012
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TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 6
1.1 What is this Report About? ............................................................................................................... 6
1.2 Definitions ........................................................................................................................................ 6
1.2.1 Consumer Trends ....................................................................................................................................... 6
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ....................... 9
1.2.3 End Consumers ........................................................................................................................................ 10
1.2.4 Volume Units and Aggregations ............................................................................................................... 11
1.2.5 Exchange Rates ....................................................................................................................................... 11
1.2.6 Population Profiles (for interpretation of tables and charts) ..................................................................... 12
1.3 Methodology ...................................................................................................................................13
1.3.1 Introduction ............................................................................................................................................... 13
1.3.2 Large scale, international, program of online consumer surveys ............................................................. 13
1.3.3 Nationally Representative results (age, gender) ...................................................................................... 13
1.3.4 Parents answered on their children’s behalf............................................................................................. 13
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 13
1.3.6 Integrated with industry calling and secondary research ......................................................................... 14
2 Consumer Segmentation, Group Value and Trend Influence .......................................... 15
2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value ..................................................15
2.1.1 Age Groups ............................................................................................................................................... 15
2.1.2 Education Achieved Groups ..................................................................................................................... 16
2.1.3 Wealth Groups .......................................................................................................................................... 17
2.1.4 Busy Lives Groups .................................................................................................................................... 18
2.2 Cohort Groups and Market Value by Category ................................................................................19
2.2.1 Beer & Ale ................................................................................................................................................. 19
2.2.2 Flavoured Alcoholic Beverages ................................................................................................................ 20
2.2.3 Lager ......................................................................................................................................................... 21
2.3 Behavioral Trends and Market Value ..............................................................................................22
2.3.1 Beer & Ale ................................................................................................................................................. 22
2.3.2 Flavoured Alcoholic Beverages ................................................................................................................ 23
2.3.3 Lager ......................................................................................................................................................... 24
3 Consumption Analysis ....................................................................................................... 25
3.1 Consumption Frequencies by Age and Gender ...............................................................................25
3.1.1 Beer & Ale ................................................................................................................................................. 25
3.1.2 Cider