Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in India, 2011 by Canadean

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									                             Consumer
                           Consumer Panel Report




Consumer Trends in the Beer,
Cider & Pre-Mixed Spirits Market in
India, 2011
Reference code: CS0030IS

Published: February 2012




                              www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS
1      Introduction ........................................................................................................................... 6
    1.1 What is this Report About? ............................................................................................................... 6
    1.2 Definitions ........................................................................................................................................ 6
        1.2.1     Consumer Trends ....................................................................................................................................... 6
        1.2.2     Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) ....................... 9
        1.2.3     End Consumers ........................................................................................................................................ 10
        1.2.4     Volume Units and Aggregations ............................................................................................................... 11
        1.2.5     Exchange Rates ....................................................................................................................................... 11
        1.2.6     Population Profiles (for interpretation of tables and charts) ..................................................................... 12
    1.3 Methodology ...................................................................................................................................13
        1.3.1     Introduction ............................................................................................................................................... 13
        1.3.2     Large scale, international, program of online consumer surveys ............................................................. 13
        1.3.3     Nationally Representative results (age, gender) ...................................................................................... 13
        1.3.4     Parents answered on their children’s behalf............................................................................................. 13
        1.3.5     Legal Drinking Age exclusions for alcoholic drinks categories ................................................................. 13
        1.3.6     Integrated with industry calling and secondary research ......................................................................... 14
2      Consumer Segmentation, Group Value and Trend Influence .......................................... 15
    2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value ..................................................15
        2.1.1     Age Groups ............................................................................................................................................... 15
        2.1.2     Education Achieved Groups ..................................................................................................................... 16
        2.1.3     Wealth Groups .......................................................................................................................................... 17
        2.1.4     Busy Lives Groups .................................................................................................................................... 18
    2.2 Cohort Groups and Market Value by Category ................................................................................19
        2.2.1     Beer & Ale ................................................................................................................................................. 19
        2.2.2     Flavoured Alcoholic Beverages ................................................................................................................ 20
        2.2.3     Lager ......................................................................................................................................................... 21
    2.3 Behavioral Trends and Market Value ..............................................................................................22
        2.3.1     Beer & Ale ................................................................................................................................................. 22
        2.3.2     Flavoured Alcoholic Beverages ................................................................................................................ 23
        2.3.3     Lager ......................................................................................................................................................... 24
3      Consumption Analysis ....................................................................................................... 25
    3.1 Consumption Frequencies by Age and Gender ...............................................................................25
        3.1.1     Beer & Ale ................................................................................................................................................. 25
        3.1.2     Cider
								
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