• Roll out of Olympic logo and new • London 2012 Volunteer Programme • 7.7 million tickets for Olympics go on • 27 July - 12 August Opening and Closing Issue 10: August 2009 - The newsletter for the Coventry & Warwickshire Partnership, 2012 Games
‘Inspire Mark’ brand launched sale Ceremony - Olympic Games
• Big build continues on all four major • Torch Relay opportunities identified • 1.5 million tickets for Paralympics go • 29 August - 9 September Opening and
Olympic Park venues on sale Closing Ceremony - Paralympic Games
More than ten million people to take part in Affordable homes confirmed on Athletes’ Scottish company scores Basketball Arena Olympic Park awards for safest and
London 2012 ‘Inspire’ programme Village development contract worth £58 million greenest construction in the UK
The inspire programme is providing an An investment of £268.7 million is enabling Glaswegian company Barr Construction, is the Individuals and teams working on London
opportunity for millions of people to become
part of London 2012 and help deliver a
the Athletes’ Village for the 2012 Olympic
and Paralympics to create a legacy of 2,800
latest business to be awarded a construction
contract on the Olympic Park. They will be
2012’s Olympic Park have been recognised
for their efforts to make the construction www.cswp.org.uk/london2012
sporting and cultural legacy. The Inspire new homes and affordable housing, after responsible for building the main structure of project one of the most environmentally
programme is open to non-commercial the London Games have finished. The new the London 2012 Basketball Arena. During friendly across the UK.
organisations which have exciting, exceptional infrastructure to connect the communities the Games the temporary arena will host
Coventry & Warwickshire open’s up for London 2012
projects and events inspired by the London will contain parks, public squares and open basketball, handball, wheelchair basketball Tessa Jowell, Olympics Minister said: “The
2012 Games. Successful projects can use spaces within the Olympic Park and will create and wheelchair rugby competitions with a ODA’s safety record is second to none. I am
the Inspire Mark on their publicity materials one of the largest new urban parks in Europe capacity of 12,000 seats. Athletes will also use pleased that the excellent work taking place
and are officially recognised. To apply for the for 150 years. The development will also the arena before they arrive at the Olympic around the Park to make sure it is a healthy,
Inspire Mark, please visit: include an academy education campus for all Stadium for the Olympic and Paralympic safe and environmentally friendly place to Organisations and individuals in Coventry Some of the events over the weekend
www.london2012.com/beinspired ages and multi-use community facilities. Opening and Closing Ceremonies. work is being recognised.” and Warwickshire Opened Up this summer included: Extraordinary Cycles, which explored
to the values of the London 2012 Olympics. the developing new art form of dancing
Our Plans... Stratford to Stratford
on bikes; Imagineer Productions brought
Following last year’s national success of 655 Coventry city centre alive with an eclectic
events involving 700,000 people, the London programme of outdoor and site specific
2012 Open Weekend returned to celebrate art, performances in “Playing The Streets”, and
culture, sport, and everything that makes up the The Triangle Theatre shared memories of
With the 2012 Olympic and Paralympic differences a major city has on the lifestyles of London 2012 Games from 24 - 26 July 2009. school sports and PE through their highly
games set to bring alive the London those who live there. The project also provides acclaimed production “Knickers and Vests.”
Borough of Newham, we have developed a a huge tourism opportunity to promote Open Weekend is the UK’s biggest
project which aims to build tangible links Stratford-on-Avon and other attractions within celebration of cultural, sporting, educational The Herbert Art Gallery also showcased a
between Stratford, East London and our the region in an area which is at the heart of and environmental activity, enabling everyone number of exhibitions which included Under
very own Stratford-on-Avon, Warwickshire. London 2012 activity. to share in the excitement of the Games, be the Big Tree which combined inventive play
inspired, get involved, unleash creativity and with the discovery of animals and plants.
There is no denying that there will be a huge We hope that by linking the sports clubs, try something new.
global focus on Stratford East London, due schools, businesses, cultural organisations, Tom Clift, Coventry and Warwickshire
to it hosting the site for the Olympic Park. both can learn from each other by offering This year’s Open Weekend marked just Partnership Manager for the 2012 Games,
However, by sharing and celebrating the school visits, partnerships and sporting three years to go until the London 2012 said:
diverse cultures between the Stratford’s, there competition, information and knowledge opening ceremony and celebrated the
is much to gain from both of their involvement. transfer exchange. countdown to the Olympic and Paralympic “London 2012 Open Weekend was another
Games. The events reflected the core great opportunity for the people of Coventry
We feel that there are many benefits that this Both Stratford-on-Avon and Stratford East Olympic and Paralympic Values of friendship, and Warwickshire to engage with the ideals
project can bring to both areas. By linking London are totally unique and it is our aim to determination, equality, inspiration, courage, of the Olympic and Paralympic Games and it
William Shakespeare and the work of the bring out the qualities that define each area to excellence and respect. was great to see so many people involved in
Royal Shakespeare Company with young the forefront of the project. the 47 events held across the West Midlands “
people in East London, much of the heritage Over 40 events in the West Midlands took
of Stratford-on-Avon can be discovered. As a result, this will ensure that the benefits part in Open Weekend, with Coventry and The London 2012 Open Weekend will take
of the London 2012 Olympic and Paralympic Warwickshire signing up for twelve of these. place every year in July in the run up to 2012.
In return, promoting the diversity and vibrancy Games reach outside of the capital city and The events spanned a spectrum of sport, For further information surrounding future
Led by the RSC, the iconic heritage of William Shakespeare and his birthplace will feature
prominently within the London 2012 Cultural Olympiad, as one of ten national signature projects
of London to young people in our region, can into our sub-region, whilst simultaneously culture, arts, media, history and environmental involvement in open weekends visit:
also develop a greater appreciation of the educating and inspiring local communities. issues. www.london2012.com/openweekend
Coventry steps up to play the game Olympic Legend Olympic Hopeful Young talent aims to go from Playground 2 Podium
A gold medal-winning Paralympic swimmer would watch and think ‘I can never compete
was among the waves of people who with that’. But now we see people like Ellie
attended an event organised to identify the Simmons showing what can be achieved.
region’s next talented disabled athletes.
“It is motivation for me when I compete, it feels
Six-time Paralympic gold medal winner good to know I am giving people a goal, it’s
Sascha Kindred was invited to speak at the about giving something back.”
event to over 40 young athletes, including
pupils from schools in Coventry, Solihull and Tracy Murphy, from CSW Sport, was happy to
Warwickshire. The youngsters also took part see so many young people participating in the
in a variety of sports including wheelchair activities.
basketball, athletics, football and table tennis.
“We were thrilled to have so many eager
Dave Boyle of Supporters Direct engages Play the Game delegates The event was part of Sport England’s young athletes at the event and it looked
national Playground to Podium scheme as though they all thoroughly enjoyed
which is the strategy for the identification, themselves,” she said.
This June saw Coventry as the first city said: “This was one of the world’s leading Nick Skelton Camilla Hadland
development and support of talented young
outside of the Nordic countries to host sport conferences, and it addressed many 1988, 1992, 1996, 2004, and 2008 Olympics Rowing
disabled athletes. The Playground to Podium “There was a lot of talent on display at
Play the Game, the world communication of the most important challenges currently
framework forms a pathway which will take the event, and who knows, we may have
conference on sport and its role in society. facing sport. Hosting the conference has Nick’s world class show jumping career has Camilla began rowing five years ago after
young disabled people from PE, through unearthed the region’s next Paralympic
put Coventry and Warwickshire right in the spanned over 30 years and has won nearly being introduced through the scheme
participation, to high level performance and heroes.
Led by Coventry University, leaders in World spotlight of world sport.” 1,500 classes, riding on over 144 Nations “Project Oarsome.” At the age of 14, she
sport attended the five-day conference to Cups teams between 1978-2007. He has won her first National Gold Medal and is
“Over the next three years the region will
hear over 120 speakers from 27 countries The conference proved to be the most won a total of 13 medals both as an individual also the national record holder. Her current
Sascha said: “The role today’s Paralympians produce more young athletes than ever as the
talk about legacy and regional opportunities extensive ever and enabled key stake holders and as part of the teams in the Olympics, aspirations are set on making the Junior
can play in inspiring the next generation is country takes inspiration from the forthcoming
surrounding London 2012. Dr Simon from the world of sport to debate subjects World and European Championships World Championships squad and then
massive. When I was first starting out there 2012 Games and we are determined to
Chadwick, Professor of Sport Business including corruption, drugs, sport in times of between 1980 and 1998. pursuing a place in the GB U23 squad.
Six time Paralympic gold medalist Sascha Kindred (centre) with aspiring young athletes was no one to look up to, the media coverage identify, nurture and support these talented
Strategy and Marketing at Coventry University, crisis, financing and the recession.
was all about the mainstream athletes and I individuals as they aim to achieve their goals.”
Tom’s update Appropriately, this edition marks the anniversary of
three years to go until the start of the 2012 Games
through celebrating the countdown to London 2012 as
Despite very challenging times and circumstances,
we are moving forwards with a clear direction and
purpose to engage in all the national and regional
David Moorcroft - Lead Coventry & Warwickshire 2012 Ambassador
We hope you have enjoyed part of the National London 2012 Open Weekend. 2012 opportunities that are available, and to effectively Like every British London 2012. As the hurdler Liu Xiang discovered in often portrayed as failures. There is little patience
edition ten of Our Journey deliver our own Olympic Experience for the benefit of sports lover, I was Beijing when he could not defend his Olympic title, for those who grow up in the public eye. As world
to 2012. This special, This time last year, the eyes of the world were on local communities and sub-regional partners. hugely impressed by the spotlight can be unforgiving when you are the champion, it could be said that for Tom Daley, the
bumper edition features Beijing and China as they prepared to host the 2008 Tom Daley’s recent “face of the Games”. only way is down; appropriate perhaps for a high
an overview of all the local Olympic and Paralympic Games. How they delivered In many areas we are way ahead of the game. With performance in the World diver, but not at all fair.
and London 2012 related in such spectacular fashion. your support and real engagement we can stay that Diving Championship. To At my first Games – Montreal in 1976 – the British
activity and success that way and continue to provide and secure 2012 related become Britain’s first ever athletics team came in for strong criticism, with only However the support behind the scenes can have
has been delivered over One year on, London 2012 is progressing well. The opportunities and benefits for the whole of our sub- world champion was an Brendan Foster’s bronze medal to show for our the most influence on young athletes, which is crucial
the past few months in shell of the Olympic Stadium is complete, all other region to enjoy and be part of. enormous achievement, efforts. However, below the media radar, three young in the developing athletes to reach their full sporting
support of our six flagship new venues have started and the Cultural Olympiad but to do so at 15 years athletes were quietly learning all about the Olympic potential. In the three year countdown to London
projects. programme is in full swing. Tom Clift - C&W Partnership Manager, 2012 Games old almost defies belief. Games: Daley Thompson, Tessa Sanderson and 2012, the activity surrounding this in Coventry and
Steve Ovett all competed, and all three would go on Warwickshire through athlete bursaries, Olympic and
I tried to imagine how Tom will deal with the to stand on top of the Olympic rostrum. Nowadays, Paralympic mentoring and performance educations
Start your Journey... www.cswp.org.uk/london2012
Coventry & Warwickshire Partnership, 2012 Games. expectations of a host nation, as he stands 10m the media scrutiny is such that young British athletes days is enabling young talented athletes to
CSWP Ltd, First Floor, Tower Court, Courtaulds Way, above the diving pool in the Aquatics Centre at going through these vital learning experiences are compete at the highest level.
Coventry, CV6 5QT
GB goes Green for the day Olympic theme strikes gold at Godiva Festival 2009 Bursaries CAP future stars
everyday life which will have a positive effect Rachel also answered questions about her
on the environment and provide a sustainable international sports career and gave advice
legacy beyond 2012. on overcoming the challenges that will face
athletes when competing at the highest
Celebrating the launch, The Living Environment levels in their chosen sport.
Trust hosted a Community Environment
Day on July 11, which raised awareness on Now in its second year, CAP is a bursary
issues relating to the natural environment scheme that provides support to talented
and sustainability, while providing a variety of athletes within Coventry and Warwickshire.
fun, environmental and sporting activities to The scheme is funded by The Coventry
promote healthy lifestyles. and Warwickshire Partnership for the 2012
Games as well as Warwickshire County,
The launch also saw the introduction of a This years CAP athletes with the Lord Coventry City, Warwick District and Rugby
Recycle to Cycle promotion at the Alan Higgs Local Coventry and Warwickshire Olympic and Paralympic legends who took part in the carnival Mayor of Coventry and Beijing Olympian Borough councils.
Centre, from July 10 until August 10. During procession, with competition winners Nicola Baker (back right) and son, Oliver (front centre) Mother Debbie Chiles and daughter Jessica embrace the challenges of the Olympic Sport Zone Rachel Walker
that time the charity will issue vouchers for a One athlete delighted with his bursary was
free month in the gym, and the following two Jamie Blundell, from Coventry, he said: “This
A local environmental charity has shown months at concessionary rates, to people who This year’s Coventry Godiva Festival was engineering through eight innovative floats The Olympic theme continued into the times individually or against each other over Coventry and Warwickshire’s talented type of funding makes a big difference. One
its support to London 2012’s promise to bring in 12kg or more of recycling material, the first sub-regional festival to have an that involved a total of 1,200 participants. Sunday of the Godiva Festival as the set distances of 100m or 500m. athletes have been given a head start in of the most important things it can help us
be the greenest Games ever. such as glass, cans and paper. Olympic theme. Memorial Park played host to the first ever their quest to achieve sporting excellence. with is the cost of travel when we need to
Crowds of thousands lined the streets to see Olympic Sports Zone. A number of local clubs also gave get to competitions that are not local.
The London Organising Committee for Raffaella Tentindo, from The Living Supported by CV One, Imagineer the magnificent carnival parade as a number demonstration sessions for the public in A total of 24 young athletes from across
the 2012 Games (LOCOG) supported Environment Trust, said: “All eyes will be on Productions and Vortex Creates, an Olympic of Coventry and Warwickshire’s Olympic and Festival goers were invited to engage with the football, fencing, volleyball, taekwondo, Coventry and Warwickshire have been “It can also help with the cost of
by London 2012 sponsor, EDF Energy the Olympic and Paralympic Games as we theme was delivered into this year’s Godiva Paralympic Legends and current athletes were spirit of the Olympics and London 2012 by aerobics and badminton. awarded more than £15,000 to help them accommodation, if we can get down to an
announced the launch of Team Green Britain edge closer to 2012, so what better way than Festival, as part of our wider Carnivals and transported through the city centre in an open trying a selection of Olympic sports. achieve their sporting ambitions at a special event the day before it helps us to prepare
Day which was held on July 10. to use the Games as a tool to effect positive Festivals flagship project, one of six major top bus. In all over 1,000 people engaged in the event held at St Mary’s Guildhall, Coventry, much better.”
change to benefit the environment. projects to engage the sub-region in London Over 500 members of the public participated Olympic Sport Zone at the Godiva Festival, that was hosted by Coventry Lord Mayor,
The scheme aims to use the London 2012 2012 from now until the 2012 Games. Upon arrival into Memorial Park and along in experiencing tennis, cycling, rowing which provided a new interactive element Cllr Jack Harrison. As well as the bursaries, the young athletes
Games to inspire people to become more “We hope that the Community Environment the route, the legends were greeted to a and canoeing. Tennis offered a chance to for the public and inspired local people to were presented with specially branded
environmentally friendly. The concept is to Day and the Recycle to Cycle Scheme will The carnival procession on Saturday, July 4 heroes welcome as the crowds demonstrated complete a number of skills zones with the participate in sport and physical activity The athletes were presented with their awards hooded tops courtesy of Alex Newman,
encourage the whole nation to adopt energy help to show that saving the environment has focused on Coventry Greats and celebrated the recognition of their achievements by aid of qualified coaches. The other sports whilst offering links with local clubs to pursue by England and Great Britain hockey player owner of promotional products and badge
saving tactics that are easy to employ in real benefits and need not be a chore.” the cities proud history of art, industry and applauding the passing parade. challenged participants to record their best their interests further. Rachel Walker, a recent Beijing Olympian. company, Recognition Express.
Legends aim to inspire 212 miles of Pedalo power Cycling goes Extraordinary Elite advice helps hopefuls
fortnight journey from the same location on opportunity to enjoy the festival atmosphere
September 4. of Leamington Spa’s Parade without cars.
Extraordinary Cycles celebrates the marriage
Darren, who is also the president of the of sport and art through exploring and
Coventry and Warwickshire Chamber of developing the art form of dancing on bikes.
Commerce, said: “We were inspired to
undertake the journey while watching the The project aims to involve all people -
Beijing Olympics in 2008. We thought it leisure cyclists, professionals and cycling
would be a great opportunity to promote the organisations – using sport and art to give
2012 Olympics while also raising money for power and weight to the presence of cycling,
a lot of very worthy causes.” attracting new cyclists and lobbying for
improved cycling conditions for all.
It is hoped the journey will raise at least
Darren Jones and Andy Millar prepare £25,000, half of which will be donated to Beijing Olympian Shenaze Reade (centre)
The Extraordinary Cycles project has been Aspiring young athletes with Olympic Swimmer and Commonwealth Games gold medalist,
A selection of Coventry and Warwickshire’s Olympic and Paralympic Legends sports charity SportsAid with the remainder awarded the much sought after London 2012
for their 212 mile journey with Inertia BMX riders (back) Adam Whitehead (back centre)
being split between local charities via the Inspire Mark for the way it links in with the
Coventry Round Table. Cultural Olympiad – a four-year celebration
Over 20 Olympic and Paralympic legends competitors are set to play a pivotal role in Two men are set to use pedal power to Leamington Spa’s Parade hosted a of the London 2012 Olympic and Paralympic Young talented athletes from Coventry management and media training.
attended a launch event at Coventry delivering the inspiration of the London 2012 spread the Olympic message and raise The pedalo team is also optimistic that they cycling extravaganza during London Games through a range of inspirational and and Warwickshire have learnt about the Former Great Britain swimmer Adam
Transport Museum to learn what they Games to the region. money for a host of charities. will be joined by a host of celebrities and 2012 Open Weekend which saw hundreds cultural projects. ins and outs involved with a career in Whitehead - who competed in the 2000
can do in their roles as Coventry & important local figures as they travel along of people engage in a variety of forms of professional sport. Sydney Olympics - was also on hand to
Warwickshire 2012 ambassadors in the Will Bastin, Coventry and Warwickshire Darren Jones and Andy Millar have decided the canals and rivers. different cycling styles. Tim Ellis, project creator and Director of offer tips to the bright prospects.
lead up to London 2012. Partnership Assistant for the 2012 Games, to ride a pedalo from Stratford-upon-Avon, Hybrid Arts, said: “Hybrid Arts is proud to have A total of 22 athletes aged between
said: Warwickshire, to the site of the 2012 Olympic Tim Lawler, Chief Executive for SportsAid, World BMX Champion, Track Cycling star initiated the Extraordinary Cycles project and the ages of14-16 from Coventry and He said: “Events like this offer talented
The evening aimed to introduce the legends to Park in Stratford, London. said: “We’re delighted to be involved in this and Beijing Olympian Shanaze Reade from its launch it is growing in momentum and Warwickshire took advantage of a day young people a great insight into what it
the work of the partnership and specifically the “We hope that by inviting the legends to this superb fundraising challenge. attended in her role as project ambassador generating much interest from all quarters of packed full of workshops and seminars takes to become a professional athlete.
scope and direction of the legends projects. event we have successfully introduced them The two-seater craft has a top speed of to show her support and encourage both the sport and art worlds. aimed at helping them with their sports
to the work of the 2012 partnership and the just three mph and the 212-mile journey is “By working to raise money for SportsAid participation in all forms of cycling. specific training and development. “It was a great opportunity for those who
A presentation from the C&W 2012 concept of playing a role as an inspiration expected to take the pair about two weeks to they’ll be directly helping the next generation “We hope the project will stretch peoples’ were lucky enough to be asked to take
Partnership’s lead ambassador, David for the next generation of Coventry and complete. The project was officially launched of talented young athletes from the region The event included a public performance imaginations about the possibilities of how The Elite Performance Day covered part to receive advice about looking after
Moorcroft described how Coventry and Warwickshire athletes and the rest of the on July 6, at Bancroft Gardens, Stratford- who will go on to compete at Olympic and from Flatland BMX competitors, leisure cycling can improve the quality of communities many subjects, including nutrition, injury themselves, training and making lifestyle
Warwickshire’s Olympic and Paralympic community.” upon-Avon, and the pair will begin their Paralympic Games in years to come.” rides, slow racing cycling stalls and the and the environment.” prevention, sport psychology, time choices.”
Our plans... Olympic Legends Carnivals & Festivals Team CW Peace and Reconciliation Stratford to Stratford Africa Inspires
Engaging in London 2012 is much Through celebrating local, national and Celebrating the Olympic and Paralympic We want to inspire all young people in Using the ideals of the Olympics to promote By forming links between Stratford-on- In support of London 2012’s promise to
more than just trying to attract a pre- international Olympians and Paralympians, spirit in the carnivals and festivals across Coventry and Warwickshire to be the best fair play, unity and harmony, this project will Avon District, Warwickshire and Stratford, inspire the youth of the world, this project
games training camp. We aim to use the this project intends to inspire the next the sub-region every year up to and they can at sport, whilst identifying and build upon these principles in developing East London, the site of the Olympic Park will build relationships with Olympic teams
2012 Games as an inspiration for local generation of young sportsmen and women including 2012. By 2012, we aim for every supporting those with talent who have the an annual sporting competition. Coventry and the global focus for London 2012, this from African nations that has mutual
communities to challenge themselves to from Coventry and Warwickshire. sub-regional carnival and festival to have potential to go all the way to Team GB. Cathedral celebrates its Golden Jubilee in project will connect organisations across benefits for both parties.
be the best they can be and to be part of an Olympic theme combining culture and 2012, therefore we will promote peace and culture, education, business and sport to
this unique, once in a life time event. So far the project has uncovered over 100 sport as one. Whether it is starting physical exercise reconciliation by linking the Cathedral with provide a greater mutual understanding for By offering sports development training
athletes who have a genuine connection for the first time or joining your first sports London 2012’s activity. one another. and participation programmes, training
We feel that our six flagship projects will to the sub-region and has consequently The project will also provide the opportunity club, we want to encourage all abilities to facilities and sports administration support,
provide significant impact, profile and created the first ever Olympic and for local sports clubs to profile themselves engage in physical activity, sport and active We also aim to secure a leg of the Torch Sharing the cultures of both areas will also it is anticipated that the links with the
opportunity for everyone to demonstrate Paralympic Hall of Fame. The legends will and attract new members by delivering recreation. The project will also support Relay to the Cathedral and other sub- develop an appreciation and a celebration nations will encourage wider sporting,
how our sub-region was part of the 2012 be utilised in their ambassadorial roles ‘come and try’ sessions at sub-regional young talented athletes through bursary regional destinations to spread the values of the diversity and differences between cultural, educational and business benefits
Games and contributed to making the through athlete mentoring, school visits and festivals and carnivals, enabling a pathway schemes, Elite Performance Day’s and and ethos of the Olympic Movement across the two areas that will extend the ethos and that endorse and promote international
games a huge success outside of London. promoting the benefits of sport. to further sports participation. Olympic athlete mentoring. Coventry and Warwickshire. values of the Olympics outside of London. community cohesion.