Our Plans...Stratford to Stratford

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					     • Roll out of Olympic logo and new                 • London 2012 Volunteer Programme                  • 7.7 million tickets for Olympics go on                  • 27 July - 12 August Opening and Closing                                                           Issue 10: August 2009 - The newsletter for the Coventry & Warwickshire Partnership, 2012 Games
     ‘Inspire Mark’ brand                               launched                                           sale                                                      Ceremony - Olympic Games
     • Big build continues on all four major            • Torch Relay opportunities identified             • 1.5 million tickets for Paralympics go                  • 29 August - 9 September Opening and
     Olympic Park venues                                                                                   on sale                                                   Closing Ceremony - Paralympic Games



More than ten million people to take part in       Affordable homes confirmed on Athletes’           Scottish company scores Basketball Arena                 Olympic Park awards for safest and
London 2012 ‘Inspire’ programme                    Village development                               contract worth £58 million                               greenest construction in the UK

The inspire programme is providing an              An investment of £268.7 million is enabling       Glaswegian company Barr Construction, is the             Individuals and teams working on London
opportunity for millions of people to become
part of London 2012 and help deliver a
                                                   the Athletes’ Village for the 2012 Olympic
                                                   and Paralympics to create a legacy of 2,800
                                                                                                     latest business to be awarded a construction
                                                                                                     contract on the Olympic Park. They will be
                                                                                                                                                              2012’s Olympic Park have been recognised
                                                                                                                                                              for their efforts to make the construction                                                                                                     www.cswp.org.uk/london2012
sporting and cultural legacy. The Inspire          new homes and affordable housing, after           responsible for building the main structure of           project one of the most environmentally
programme is open to non-commercial                the London Games have finished. The new           the London 2012 Basketball Arena. During                 friendly across the UK.
organisations which have exciting, exceptional     infrastructure to connect the communities         the Games the temporary arena will host


                                                                                                                                                                                                                  Coventry & Warwickshire open’s up for London 2012
projects and events inspired by the London         will contain parks, public squares and open       basketball, handball, wheelchair basketball              Tessa Jowell, Olympics Minister said: “The
2012 Games. Successful projects can use            spaces within the Olympic Park and will create    and wheelchair rugby competitions with a                 ODA’s safety record is second to none. I am
the Inspire Mark on their publicity materials      one of the largest new urban parks in Europe      capacity of 12,000 seats. Athletes will also use         pleased that the excellent work taking place
and are officially recognised. To apply for the    for 150 years. The development will also          the arena before they arrive at the Olympic              around the Park to make sure it is a healthy,
Inspire Mark, please visit:                        include an academy education campus for all       Stadium for the Olympic and Paralympic                   safe and environmentally friendly place to          Organisations and individuals in Coventry          Some of the events over the weekend
www.london2012.com/beinspired                      ages and multi-use community facilities.          Opening and Closing Ceremonies.                          work is being recognised.”                          and Warwickshire Opened Up this summer             included: Extraordinary Cycles, which explored
                                                                                                                                                                                                                  to the values of the London 2012 Olympics.         the developing new art form of dancing



Our Plans... Stratford to Stratford
                                                                                                                                                                                                                                                                     on bikes; Imagineer Productions brought
                                                                                                                                                                                                                  Following last year’s national success of 655      Coventry city centre alive with an eclectic
                                                                                                                                                                                                                  events involving 700,000 people, the London        programme of outdoor and site specific
                                                                                                                                                                                                                  2012 Open Weekend returned to celebrate art,       performances in “Playing The Streets”, and
                                                                                                                                                                                                                  culture, sport, and everything that makes up the   The Triangle Theatre shared memories of
                                                                                                     With the 2012 Olympic and Paralympic                     differences a major city has on the lifestyles of   London 2012 Games from 24 - 26 July 2009.          school sports and PE through their highly
                                                                                                     games set to bring alive the London                      those who live there. The project also provides                                                        acclaimed production “Knickers and Vests.”
                                                                                                     Borough of Newham, we have developed a                   a huge tourism opportunity to promote               Open Weekend is the UK’s biggest
                                                                                                     project which aims to build tangible links               Stratford-on-Avon and other attractions within      celebration of cultural, sporting, educational     The Herbert Art Gallery also showcased a
                                                                                                     between Stratford, East London and our                   the region in an area which is at the heart of      and environmental activity, enabling everyone      number of exhibitions which included Under
                                                                                                     very own Stratford-on-Avon, Warwickshire.                London 2012 activity.                               to share in the excitement of the Games, be        the Big Tree which combined inventive play
                                                                                                                                                                                                                  inspired, get involved, unleash creativity and     with the discovery of animals and plants.
                                                                                                     There is no denying that there will be a huge            We hope that by linking the sports clubs,           try something new.
                                                                                                     global focus on Stratford East London, due               schools, businesses, cultural organisations,                                                           Tom Clift, Coventry and Warwickshire
                                                                                                     to it hosting the site for the Olympic Park.             both can learn from each other by offering          This year’s Open Weekend marked just               Partnership Manager for the 2012 Games,
                                                                                                     However, by sharing and celebrating the                  school visits, partnerships and sporting            three years to go until the London 2012            said:
                                                                                                     diverse cultures between the Stratford’s, there          competition, information and knowledge              opening ceremony and celebrated the
                                                                                                     is much to gain from both of their involvement.          transfer exchange.                                  countdown to the Olympic and Paralympic            “London 2012 Open Weekend was another
                                                                                                                                                                                                                  Games. The events reflected the core               great opportunity for the people of Coventry
                                                                                                     We feel that there are many benefits that this           Both Stratford-on-Avon and Stratford East           Olympic and Paralympic Values of friendship,       and Warwickshire to engage with the ideals
                                                                                                     project can bring to both areas. By linking              London are totally unique and it is our aim to      determination, equality, inspiration, courage,     of the Olympic and Paralympic Games and it
                                                                                                     William Shakespeare and the work of the                  bring out the qualities that define each area to    excellence and respect.                            was great to see so many people involved in
                                                                                                     Royal Shakespeare Company with young                     the forefront of the project.                                                                          the 47 events held across the West Midlands “
                                                                                                     people in East London, much of the heritage                                                                  Over 40 events in the West Midlands took
                                                                                                     of Stratford-on-Avon can be discovered.                  As a result, this will ensure that the benefits     part in Open Weekend, with Coventry and            The London 2012 Open Weekend will take
                                                                                                                                                              of the London 2012 Olympic and Paralympic           Warwickshire signing up for twelve of these.       place every year in July in the run up to 2012.
                                                                                                     In return, promoting the diversity and vibrancy          Games reach outside of the capital city and         The events spanned a spectrum of sport,            For further information surrounding future
  Led by the RSC, the iconic heritage of William Shakespeare and his birthplace will feature
  prominently within the London 2012 Cultural Olympiad, as one of ten national signature projects
                                                                                                     of London to young people in our region, can             into our sub-region, whilst simultaneously          culture, arts, media, history and environmental    involvement in open weekends visit:
                                                                                                     also develop a greater appreciation of the               educating and inspiring local communities.          issues.                                            www.london2012.com/openweekend



Coventry steps up to play the game                                                                       Olympic Legend                                         Olympic Hopeful                                   Young talent aims to go from Playground 2 Podium
                                                                                                                                                                                                                                                                                                                       A gold medal-winning Paralympic swimmer              would watch and think ‘I can never compete
                                                                                                                                                                                                                                                                                                                       was among the waves of people who                    with that’. But now we see people like Ellie
                                                                                                                                                                                                                                                                                                                       attended an event organised to identify the          Simmons showing what can be achieved.
                                                                                                                                                                                                                                                                                                                       region’s next talented disabled athletes.
                                                                                                                                                                                                                                                                                                                                                                            “It is motivation for me when I compete, it feels
                                                                                                                                                                                                                                                                                                                       Six-time Paralympic gold medal winner                good to know I am giving people a goal, it’s
                                                                                                                                                                                                                                                                                                                       Sascha Kindred was invited to speak at the           about giving something back.”
                                                                                                                                                                                                                                                                                                                       event to over 40 young athletes, including
                                                                                                                                                                                                                                                                                                                       pupils from schools in Coventry, Solihull and        Tracy Murphy, from CSW Sport, was happy to
                                                                                                                                                                                                                                                                                                                       Warwickshire. The youngsters also took part          see so many young people participating in the
                                                                                                                                                                                                                                                                                                                       in a variety of sports including wheelchair          activities.
                                                                                                                                                                                                                                                                                                                       basketball, athletics, football and table tennis.
                                                                                                                                                                                                                                                                                                                                                                            “We were thrilled to have so many eager
  Dave Boyle of Supporters Direct engages Play the Game delegates                                                                                                                                                                                                                                                      The event was part of Sport England’s                young athletes at the event and it looked
                                                                                                                                                                                                                                                                                                                       national Playground to Podium scheme                 as though they all thoroughly enjoyed
                                                                                                                                                                                                                                                                                                                       which is the strategy for the identification,        themselves,” she said.
This June saw Coventry as the first city           said: “This was one of the world’s leading            Nick Skelton                                           Camilla Hadland
                                                                                                                                                                                                                                                                                                                       development and support of talented young
outside of the Nordic countries to host            sport conferences, and it addressed many              1988, 1992, 1996, 2004, and 2008 Olympics              Rowing
                                                                                                                                                                                                                                                                                                                       disabled athletes. The Playground to Podium          “There was a lot of talent on display at
Play the Game, the world communication             of the most important challenges currently
                                                                                                                                                                                                                                                                                                                       framework forms a pathway which will take            the event, and who knows, we may have
conference on sport and its role in society.       facing sport. Hosting the conference has              Nick’s world class show jumping career has             Camilla began rowing five years ago after
                                                                                                                                                                                                                                                                                                                       young disabled people from PE, through               unearthed the region’s next Paralympic
                                                   put Coventry and Warwickshire right in the            spanned over 30 years and has won nearly               being introduced through the scheme
                                                                                                                                                                                                                                                                                                                       participation, to high level performance and         heroes.
Led by Coventry University, leaders in World       spotlight of world sport.”                            1,500 classes, riding on over 144 Nations              “Project Oarsome.” At the age of 14, she
                                                                                                                                                                                                                                                                                                                       competition.
sport attended the five-day conference to                                                                Cups teams between 1978-2007. He has                   won her first National Gold Medal and is
                                                                                                                                                                                                                                                                                                                                                                            “Over the next three years the region will
hear over 120 speakers from 27 countries           The conference proved to be the most                  won a total of 13 medals both as an individual         also the national record holder. Her current
                                                                                                                                                                                                                                                                                                                       Sascha said: “The role today’s Paralympians          produce more young athletes than ever as the
talk about legacy and regional opportunities       extensive ever and enabled key stake holders          and as part of the teams in the Olympics,              aspirations are set on making the Junior
                                                                                                                                                                                                                                                                                                                       can play in inspiring the next generation is         country takes inspiration from the forthcoming
surrounding London 2012. Dr Simon                  from the world of sport to debate subjects            World and European Championships                       World Championships squad and then
                                                                                                                                                                                                                                                                                                                       massive. When I was first starting out there         2012 Games and we are determined to
Chadwick, Professor of Sport Business              including corruption, drugs, sport in times of        between 1980 and 1998.                                 pursuing a place in the GB U23 squad.
                                                                                                                                                                                                                    Six time Paralympic gold medalist Sascha Kindred (centre) with aspiring young athletes             was no one to look up to, the media coverage         identify, nurture and support these talented
Strategy and Marketing at Coventry University,     crisis, financing and the recession.
                                                                                                                                                                                                                                                                                                                       was all about the mainstream athletes and I          individuals as they aim to achieve their goals.”



Tom’s update                                              Appropriately, this edition marks the anniversary of
                                                          three years to go until the start of the 2012 Games
                                                          through celebrating the countdown to London 2012 as
                                                                                                                    Despite very challenging times and circumstances,
                                                                                                                   we are moving forwards with a clear direction and
                                                                                                                   purpose to engage in all the national and regional
                                                                                                                                                                                                                  David Moorcroft - Lead Coventry & Warwickshire 2012 Ambassador
                         We hope you have enjoyed         part of the National London 2012 Open Weekend.           2012 opportunities that are available, and to effectively                                                               Like every British              London 2012. As the hurdler Liu Xiang discovered in       often portrayed as failures. There is little patience
                         edition ten of Our Journey                                                                deliver our own Olympic Experience for the benefit of                                                                   sports lover, I was             Beijing when he could not defend his Olympic title,       for those who grow up in the public eye. As world
                         to 2012. This special,           This time last year, the eyes of the world were on       local communities and sub-regional partners.                                                                            hugely impressed by             the spotlight can be unforgiving when you are the         champion, it could be said that for Tom Daley, the
                         bumper edition features          Beijing and China as they prepared to host the 2008                                                                                                                              Tom Daley’s recent              “face of the Games”.                                      only way is down; appropriate perhaps for a high
                         an overview of all the local     Olympic and Paralympic Games. How they delivered         In many areas we are way ahead of the game. With                                                                        performance in the World                                                                  diver, but not at all fair.
                         and London 2012 related          in such spectacular fashion.                             your support and real engagement we can stay that                                                                       Diving Championship. To         At my first Games – Montreal in 1976 – the British
                         activity and success that                                                                 way and continue to provide and secure 2012 related                                                                     become Britain’s first ever     athletics team came in for strong criticism, with only    However the support behind the scenes can have
                         has been delivered over          One year on, London 2012 is progressing well. The        opportunities and benefits for the whole of our sub-                                                                    world champion was an           Brendan Foster’s bronze medal to show for our             the most influence on young athletes, which is crucial
                         the past few months in           shell of the Olympic Stadium is complete, all other      region to enjoy and be part of.                                                                                         enormous achievement,           efforts. However, below the media radar, three young      in the developing athletes to reach their full sporting
                         support of our six flagship      new venues have started and the Cultural Olympiad                                                                                                                                but to do so at 15 years        athletes were quietly learning all about the Olympic      potential. In the three year countdown to London
                         projects.                        programme is in full swing.                              Tom Clift - C&W Partnership Manager, 2012 Games                                                                         old almost defies belief.       Games: Daley Thompson, Tessa Sanderson and                2012, the activity surrounding this in Coventry and
                                                                                                                                                                                                                                                                           Steve Ovett all competed, and all three would go on       Warwickshire through athlete bursaries, Olympic and
                                                                                                                                                                                                                  I tried to imagine how Tom will deal with the            to stand on top of the Olympic rostrum. Nowadays,         Paralympic mentoring and performance educations

Start your Journey... www.cswp.org.uk/london2012
                                                                                                                   Coventry & Warwickshire Partnership, 2012 Games.                                               expectations of a host nation, as he stands 10m          the media scrutiny is such that young British athletes    days is enabling young talented athletes to
                                                                                                                   CSWP Ltd, First Floor, Tower Court, Courtaulds Way,                                            above the diving pool in the Aquatics Centre at          going through these vital learning experiences are        compete at the highest level.
                                                                                                                   Coventry, CV6 5QT
GB goes Green for the day                                                                             Olympic theme strikes gold at Godiva Festival 2009                                                                                                                                                         Bursaries CAP future stars
                                                   everyday life which will have a positive effect                                                                                                                                                                                                                                                               Rachel also answered questions about her
                                                   on the environment and provide a sustainable                                                                                                                                                                                                                                                                  international sports career and gave advice
                                                   legacy beyond 2012.                                                                                                                                                                                                                                                                                           on overcoming the challenges that will face
                                                                                                                                                                                                                                                                                                                                                                 athletes when competing at the highest
                                                   Celebrating the launch, The Living Environment                                                                                                                                                                                                                                                                levels in their chosen sport.
                                                   Trust hosted a Community Environment
                                                   Day on July 11, which raised awareness on                                                                                                                                                                                                                                                                     Now in its second year, CAP is a bursary
                                                   issues relating to the natural environment                                                                                                                                                                                                                                                                    scheme that provides support to talented
                                                   and sustainability, while providing a variety of                                                                                                                                                                                                                                                              athletes within Coventry and Warwickshire.
                                                   fun, environmental and sporting activities to                                                                                                                                                                                                                                                                 The scheme is funded by The Coventry
                                                   promote healthy lifestyles.                                                                                                                                                                                                                                                                                   and Warwickshire Partnership for the 2012
                                                                                                                                                                                                                                                                                                                                                                 Games as well as Warwickshire County,
                                                   The launch also saw the introduction of a                                                                                                                                                                                                                       This years CAP athletes with the Lord         Coventry City, Warwick District and Rugby
                                                   Recycle to Cycle promotion at the Alan Higgs        Local Coventry and Warwickshire Olympic and Paralympic legends who took part in the carnival                                                                                                                Mayor of Coventry and Beijing Olympian        Borough councils.
                                                   Centre, from July 10 until August 10. During        procession, with competition winners Nicola Baker (back right) and son, Oliver (front centre)        Mother Debbie Chiles and daughter Jessica embrace the challenges of the Olympic Sport Zone             Rachel Walker
                                                   that time the charity will issue vouchers for a                                                                                                                                                                                                                                                               One athlete delighted with his bursary was
                                                   free month in the gym, and the following two                                                                                                                                                                                                                                                                  Jamie Blundell, from Coventry, he said: “This
A local environmental charity has shown            months at concessionary rates, to people who       This year’s Coventry Godiva Festival was        engineering through eight innovative floats          The Olympic theme continued into the               times individually or against each other over      Coventry and Warwickshire’s talented            type of funding makes a big difference. One
its support to London 2012’s promise to            bring in 12kg or more of recycling material,       the first sub-regional festival to have an      that involved a total of 1,200 participants.         Sunday of the Godiva Festival as the               set distances of 100m or 500m.                     athletes have been given a head start in        of the most important things it can help us
be the greenest Games ever.                        such as glass, cans and paper.                     Olympic theme.                                                                                       Memorial Park played host to the first ever                                                           their quest to achieve sporting excellence.     with is the cost of travel when we need to
                                                                                                                                                      Crowds of thousands lined the streets to see         Olympic Sports Zone.                               A number of local clubs also gave                                                                  get to competitions that are not local.
The London Organising Committee for                Raffaella Tentindo, from The Living                Supported by CV One, Imagineer                  the magnificent carnival parade as a number                                                             demonstration sessions for the public in           A total of 24 young athletes from across
the 2012 Games (LOCOG) supported                   Environment Trust, said: “All eyes will be on      Productions and Vortex Creates, an Olympic      of Coventry and Warwickshire’s Olympic and           Festival goers were invited to engage with the     football, fencing, volleyball, taekwondo,          Coventry and Warwickshire have been             “It can also help with the cost of
by London 2012 sponsor, EDF Energy                 the Olympic and Paralympic Games as we             theme was delivered into this year’s Godiva     Paralympic Legends and current athletes were         spirit of the Olympics and London 2012 by          aerobics and badminton.                            awarded more than £15,000 to help them          accommodation, if we can get down to an
announced the launch of Team Green Britain         edge closer to 2012, so what better way than       Festival, as part of our wider Carnivals and    transported through the city centre in an open       trying a selection of Olympic sports.                                                                 achieve their sporting ambitions at a special   event the day before it helps us to prepare
Day which was held on July 10.                     to use the Games as a tool to effect positive      Festivals flagship project, one of six major    top bus.                                                                                                In all over 1,000 people engaged in the            event held at St Mary’s Guildhall, Coventry,    much better.”
                                                   change to benefit the environment.                 projects to engage the sub-region in London                                                          Over 500 members of the public participated        Olympic Sport Zone at the Godiva Festival,         that was hosted by Coventry Lord Mayor,
The scheme aims to use the London 2012                                                                2012 from now until the 2012 Games.             Upon arrival into Memorial Park and along            in experiencing tennis, cycling, rowing            which provided a new interactive element           Cllr Jack Harrison.                             As well as the bursaries, the young athletes
Games to inspire people to become more             “We hope that the Community Environment                                                            the route, the legends were greeted to a             and canoeing. Tennis offered a chance to           for the public and inspired local people to                                                        were presented with specially branded
environmentally friendly. The concept is to        Day and the Recycle to Cycle Scheme will           The carnival procession on Saturday, July 4     heroes welcome as the crowds demonstrated            complete a number of skills zones with the         participate in sport and physical activity         The athletes were presented with their awards   hooded tops courtesy of Alex Newman,
encourage the whole nation to adopt energy         help to show that saving the environment has       focused on Coventry Greats and celebrated       the recognition of their achievements by             aid of qualified coaches. The other sports         whilst offering links with local clubs to pursue   by England and Great Britain hockey player      owner of promotional products and badge
saving tactics that are easy to employ in          real benefits and need not be a chore.”            the cities proud history of art, industry and   applauding the passing parade.                       challenged participants to record their best       their interests further.                           Rachel Walker, a recent Beijing Olympian.       company, Recognition Express.




Legends aim to inspire                                                                                212 miles of Pedalo power                                                                            Cycling goes Extraordinary Elite advice helps hopefuls
                                                                                                                                                        fortnight journey from the same location on                                                          opportunity to enjoy the festival atmosphere
                                                                                                                                                        September 4.                                                                                         of Leamington Spa’s Parade without cars.
                                                                                                                                                                                                                                                             Extraordinary Cycles celebrates the marriage
                                                                                                                                                        Darren, who is also the president of the                                                             of sport and art through exploring and
                                                                                                                                                        Coventry and Warwickshire Chamber of                                                                 developing the art form of dancing on bikes.
                                                                                                                                                        Commerce, said: “We were inspired to
                                                                                                                                                        undertake the journey while watching the                                                             The project aims to involve all people -
                                                                                                                                                        Beijing Olympics in 2008. We thought it                                                              leisure cyclists, professionals and cycling
                                                                                                                                                        would be a great opportunity to promote the                                                          organisations – using sport and art to give
                                                                                                                                                        2012 Olympics while also raising money for                                                           power and weight to the presence of cycling,
                                                                                                                                                        a lot of very worthy causes.”                                                                        attracting new cyclists and lobbying for
                                                                                                                                                                                                                                                             improved cycling conditions for all.
                                                                                                                                                        It is hoped the journey will raise at least
                                                                                                        Darren Jones and Andy Millar prepare            £25,000, half of which will be donated to            Beijing Olympian Shenaze Reade (centre)
                                                                                                                                                                                                                                                             The Extraordinary Cycles project has been            Aspiring young athletes with Olympic Swimmer and Commonwealth Games gold medalist,
  A selection of Coventry and Warwickshire’s Olympic and Paralympic Legends                                                                             sports charity SportsAid with the remainder                                                          awarded the much sought after London 2012
                                                                                                        for their 212 mile journey                                                                           with Inertia BMX riders (back)                                                                       Adam Whitehead (back centre)
                                                                                                                                                        being split between local charities via the                                                          Inspire Mark for the way it links in with the
                                                                                                                                                        Coventry Round Table.                                                                                Cultural Olympiad – a four-year celebration
Over 20 Olympic and Paralympic legends               competitors are set to play a pivotal role in    Two men are set to use pedal power to                                                                Leamington Spa’s Parade hosted a                  of the London 2012 Olympic and Paralympic           Young talented athletes from Coventry           management and media training.
attended a launch event at Coventry                  delivering the inspiration of the London 2012    spread the Olympic message and raise              The pedalo team is also optimistic that they       cycling extravaganza during London                Games through a range of inspirational and          and Warwickshire have learnt about the          Former Great Britain swimmer Adam
Transport Museum to learn what they                  Games to the region.                             money for a host of charities.                    will be joined by a host of celebrities and        2012 Open Weekend which saw hundreds              cultural projects.                                  ins and outs involved with a career in          Whitehead - who competed in the 2000
can do in their roles as Coventry &                                                                                                                     important local figures as they travel along       of people engage in a variety of forms of                                                             professional sport.                             Sydney Olympics - was also on hand to
Warwickshire 2012 ambassadors in the                 Will Bastin, Coventry and Warwickshire           Darren Jones and Andy Millar have decided         the canals and rivers.                             different cycling styles.                         Tim Ellis, project creator and Director of                                                          offer tips to the bright prospects.
lead up to London 2012.                              Partnership Assistant for the 2012 Games,        to ride a pedalo from Stratford-upon-Avon,                                                                                                             Hybrid Arts, said: “Hybrid Arts is proud to have    A total of 22 athletes aged between
                                                     said:                                            Warwickshire, to the site of the 2012 Olympic     Tim Lawler, Chief Executive for SportsAid,         World BMX Champion, Track Cycling star            initiated the Extraordinary Cycles project and      the ages of14-16 from Coventry and              He said: “Events like this offer talented
The evening aimed to introduce the legends to                                                         Park in Stratford, London.                        said: “We’re delighted to be involved in this      and Beijing Olympian Shanaze Reade                from its launch it is growing in momentum and       Warwickshire took advantage of a day            young people a great insight into what it
the work of the partnership and specifically the     “We hope that by inviting the legends to this                                                      superb fundraising challenge.                      attended in her role as project ambassador        generating much interest from all quarters of       packed full of workshops and seminars           takes to become a professional athlete.
scope and direction of the legends projects.         event we have successfully introduced them       The two-seater craft has a top speed of                                                              to show her support and encourage                 both the sport and art worlds.                      aimed at helping them with their sports
                                                     to the work of the 2012 partnership and the      just three mph and the 212-mile journey is        “By working to raise money for SportsAid           participation in all forms of cycling.                                                                specific training and development.              “It was a great opportunity for those who
A presentation from the C&W 2012                     concept of playing a role as an inspiration      expected to take the pair about two weeks to      they’ll be directly helping the next generation                                                      “We hope the project will stretch peoples’                                                          were lucky enough to be asked to take
Partnership’s lead ambassador, David                 for the next generation of Coventry and          complete. The project was officially launched     of talented young athletes from the region         The event included a public performance           imaginations about the possibilities of how         The Elite Performance Day covered               part to receive advice about looking after
Moorcroft described how Coventry and                 Warwickshire athletes and the rest of the        on July 6, at Bancroft Gardens, Stratford-        who will go on to compete at Olympic and           from Flatland BMX competitors, leisure            cycling can improve the quality of communities      many subjects, including nutrition, injury      themselves, training and making lifestyle
Warwickshire’s Olympic and Paralympic                community.”                                      upon-Avon, and the pair will begin their          Paralympic Games in years to come.”                rides, slow racing cycling stalls and the         and the environment.”                               prevention, sport psychology, time              choices.”




 Our plans...                                                 Olympic Legends                              Carnivals & Festivals                                        Team CW                             Peace and Reconciliation                                Stratford to Stratford                                 Africa Inspires
Engaging in London 2012 is much                       Through celebrating local, national and         Celebrating the Olympic and Paralympic             We want to inspire all young people in            Using the ideals of the Olympics to promote         By forming links between Stratford-on-            In support of London 2012’s promise to
more than just trying to attract a pre-               international Olympians and Paralympians,       spirit in the carnivals and festivals across       Coventry and Warwickshire to be the best          fair play, unity and harmony, this project will     Avon District, Warwickshire and Stratford,        inspire the youth of the world, this project
games training camp. We aim to use the                this project intends to inspire the next        the sub-region every year up to and                they can at sport, whilst identifying and         build upon these principles in developing           East London, the site of the Olympic Park         will build relationships with Olympic teams
2012 Games as an inspiration for local                generation of young sportsmen and women         including 2012. By 2012, we aim for every          supporting those with talent who have the         an annual sporting competition. Coventry            and the global focus for London 2012, this        from African nations that has mutual
communities to challenge themselves to                from Coventry and Warwickshire.                 sub-regional carnival and festival to have         potential to go all the way to Team GB.           Cathedral celebrates its Golden Jubilee in          project will connect organisations across         benefits for both parties.
be the best they can be and to be part of                                                             an Olympic theme combining culture and                                                               2012, therefore we will promote peace and           culture, education, business and sport to
this unique, once in a life time event.               So far the project has uncovered over 100       sport as one.                                      Whether it is starting physical exercise          reconciliation by linking the Cathedral with        provide a greater mutual understanding for        By offering sports development training
                                                      athletes who have a genuine connection                                                             for the first time or joining your first sports   London 2012’s activity.                             one another.                                      and participation programmes, training
We feel that our six flagship projects will           to the sub-region and has consequently          The project will also provide the opportunity      club, we want to encourage all abilities to                                                                                                             facilities and sports administration support,
provide significant impact, profile and               created the first ever Olympic and              for local sports clubs to profile themselves       engage in physical activity, sport and active     We also aim to secure a leg of the Torch            Sharing the cultures of both areas will also      it is anticipated that the links with the
opportunity for everyone to demonstrate               Paralympic Hall of Fame. The legends will       and attract new members by delivering              recreation. The project will also support         Relay to the Cathedral and other sub-               develop an appreciation and a celebration         nations will encourage wider sporting,
how our sub-region was part of the 2012               be utilised in their ambassadorial roles        ‘come and try’ sessions at sub-regional            young talented athletes through bursary           regional destinations to spread the values          of the diversity and differences between          cultural, educational and business benefits
Games and contributed to making the                   through athlete mentoring, school visits and    festivals and carnivals, enabling a pathway        schemes, Elite Performance Day’s and              and ethos of the Olympic Movement across            the two areas that will extend the ethos and      that endorse and promote international
games a huge success outside of London.               promoting the benefits of sport.                to further sports participation.                   Olympic athlete mentoring.                        Coventry and Warwickshire.                          values of the Olympics outside of London.         community cohesion.