Women on Board_ Feb. 2012 by fjzhangxiaoquan


									                                     Women on Board, Feb. 2012
President's Message
Women's Board 2012 Winter Meeting - Final Agenda Available
Women’s Board to Host Car Care Event in New Orleans
Women’s Board Now Accepting Applications for WB Scholarship – Deadline March 31, 2012
Thank You to the 2011 Women’s Board Sponsors
Women's Board Mission Statement

President's Message
A Note From WB President Ruth Ehlinger
Happy New Year everyone! We are one month into the New Year and gearing up for the first Women’s
Board (WB) Meeting of 2012. I look forward to seeing you at the Sheraton New Orleans on Feb. 15 and 16
where we’ll kick off the meeting with a group breakfast the morning of the 15th. A very full agenda is on tap
– here’s a sneak peak….

Committee groups will be busy as they lay the groundwork for the year. Meeting attendees will have the
opportunity to decide on which committee they would like to participate, providing valuable input toward
committee objectives. The goals established during this meeting will set committee direction for 2012.

If you missed the Aftermarket Women’s Business Summit at AAPEX, this interactive segment of the
meeting will feature program highlights including sponsorship support, attendee participation and overall
event feedback. We’ll shift into high gear for some serious brainstorming to determine preliminary program
content and the format for the 2012 event. All thoughts, opinions and ideas will be welcome!

We have exciting speakers on tap like Tom Martin with Converse Digital. Converse Digital was established
to help companies understand how to monitor, create and engage in digital conversations to grow market
share and improve customer loyalty. Tom’s presentation will focus on “QR Codes: The Digital Bridge to
Increasing Sales” – you won’t want to miss it!

Networking will continue over dinner on Wednesday evening where we’ll enjoy good company and
southern hospitality at Olivier’s Restaurant. Family owned and operated, Olivier’s is an authentic French
Quarter Creole restaurant with dishes handed down through five generations.

The meeting will conclude on Thursday with a team-building event. The Consumer Education Committee
has done an awesome job of coordinating a car care event that will take place from 8 a.m. to 12 p.m. The
event will include vendor booths, goodie bags and refreshments. Donations for goodie bags are requested
in quantities of 50 – contact Nancy Andersen at nancy.andersen@us.bosch.com for more details on goodie
bag donations. I’m sure you will agree that this event will provide a great opportunity to raise awareness
and visibility of the Women’s Board and its mission.
Shifting gears, I want to remind you that the deadline to submit WB scholarship applications is March 31,
2012. To apply, interested parties should go to www.automotivescholarships.com. If you know of someone
who is interested in pursuing a career in the automotive aftermarket, encourage them to go online and
apply today.

So you see we have a lot of exciting things happening at the Women’s Board – none of which could be
accomplished without you. Thank you for your support – we appreciate all that you do. I look forward to
seeing you in New Orleans!

Warm regards,

Ruth Ehlinger, AAA
President, Car Care Council Women’s Board

Women's Board 2012 Winter Meeting - Final Agenda Available

The meeting agenda is now available for the 2012 Women's Board Winter Meeting in New Orleans, La.,
Feb. 15-16 at the Sheraton New Orleans. Click here to view the agenda.

Highlights include a customized session on QR codes, brainstorming on the 2012 Aftermarket Women’s
Business Summit at AAPEX and an off-site car care event.

Register today to join the Women’s Board for a day and a half of strategic planning geared toward
encouraging women to enter the industry and consumer education. Registration fee includes breakfast,
lunch and group dinner on Wednesday, Feb. 15, and breakfast on Thursday, Feb. 16. For more information
on the Women’s Board, visit the site or e-mail gina.lemon@aftermarket.org.

Women’s Board to Host Car Care Event in New Orleans

The Car Care Council Women’s Board will be hosting a car care event with Firestone Complete Auto Care
Store in New Orleans, La. on Feb. 16 from 8 a.m. to 12 p.m. As part of the team building segment of the
2012 Women’s Board Winter Meeting, attendees will take part in educating consumers on the benefits of
regular car maintenance.

Highlights include free car inspections by Firestone, and informational booths set up by Women’s Board
member companies. Consumers will also receive goody bags, and an opportunity to learn more about the
WB and the Be Car Care Aware campaign.

For more information, including donations for goody bags, e-mail Nancy Anderson at
nancy.andersen@us.bosch.com. Register today to join the Women’s Board for this valuable event.

Women’s Board Now Accepting Applications for WB Scholarship – Deadline March 31, 2012
Female high school seniors who plan on attending an ASE-certified, post-secondary automobile technology
program, and technicians who have completed one year at an ASE-certified, post-secondary automotive
technology program by July 1, 2011 are encouraged to apply now for the 2012 Women’s Board

The Women’s Board is now accepting applications through March 31, 2012. Click here for more information
and to apply online.

For more information on how you can help the Women’s Board in encouraging young people to choose
"automotive" as their career choice through the WB scholarship, click here.

Thank You to the 2011 Women’s Board Sponsors

The Car Care Council Women’s Board would like to thank the following companies for their generous
sponsorship of the WB scholarship and programs in 2011. Their sponsorship funds enable the WB to
promote career opportunities to women in the automotive industry and provide WB members the support
that is needed to encourage women to become active in vehicle maintenance.

Click here for more information on sponsoring the WB.

Gold Level Sponsor
KYB America, LLC - http://www.kyb.com/
SKF - http://www.skf.com/
Bosch - http://www.bosch.us/
Tenneco - http://tenneco.com/
Timken Corporation - http://www.timken.com/en-US/Pages/Home.aspx

Silver Level Sponsor
Automotive Communication Council (ACC) - http://www.acc-online.org/
N.A. Williams Company - http://nawilliams.com/

Bronze Level Sponsors
Maximum Marketing Services - http://www.maxmarketing.com/
Mitchell 1 - http://www.m1products.net/
Mobile Air Conditioning Society (MACS) - http://www.macsw.org/
Motor Information Systems - http://motor.com/
Snap-on, Inc. - http://www.snapon.com/

Women’s Board Mission Statement

The Women's Board is comprised of professional men and women who are dedicated to getting information
to female audiences concerning educating women about car care and encouraging young people to
investigate "automotive" as their career choice. Members are dedicated to informing female audiences
about proper vehicle maintenance and safety, and encouraging young people to investigate the variety of
automotive career opportunities available to them.

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