SN-YouTube-Tactics by fbartschi

VIEWS: 5 PAGES: 11

									SuccessNet.org

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Published by
Success Networks International, Inc.
PO Box 2048
South Burlington, Vermont 05407-2048
http://SuccessNet.org



Copyright Success Networks, International, Inc.
Manufactured in the United States of America




No part of this publication may be reproduced, stored in a retrieval system or transmitted
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or otherwise except as permitted under Section 107 or 108 of the 1976 United States
Copyright Act, without the prior written permission of the Publisher.




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Limit of Liability/Disclaimer of Warranty
While the authors have used their best efforts in preparing this report, they make no
representation or warranties with respect to the accuracy or completeness of the contents
and specifically disclaim any implied warranties. The advice and strategies contained
herein may not be suitable for your situation. You should consult with a professional
where appropriate. The authors shall not be liable for any loss of profit or any other
commercial damages, including but not limited to special, incidental, consequential or
other damages.




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1. Make the videos viral, and spread them to as many websites as possible.


2. Use other social media sites like Twitter and Digg to post your videos.


3. Create well thought out, professional-style videos that are edited properly.


4. Make sure the sound on your videos is clear and mixed and edited well so
   users can clearly hear it.


5. Keep content funny, engaging, and informative so viewers will watch it from
   beginning to end.


6. Try to keep the videos you create clean without too much controversial
   material.


7. Embed your logo and website into theКvideo. You can do this with text at the
                                      㿸
   end or beginning, or by including your logo or URL throughout the entire
   video.


8. Have goals for your YouTube videos, but remember that there are thousands
   of videos on the site, and some have millions of hits while others only have a
   couple hundred. Set realistic goals.


9. Make sure you have good camera and editing equipment. If you don't want to
   sink the money into these things, consider hiring a professional.


10. Keep the resolution of the video as high as possible, so it's as clear as it can
   be.


11. Think about overall color schemes. Some videos may record in a yellow or
   red hue. This can affect viewer's opinions subliminally, so try to keep the



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   colors realistic.


12. Be yourself. Do not lose sight of the purpose and mission of the video. Be
   yourself and loosen up when speaking.


13. Remember that nothing is perfect in online videos unless you have a
   professional editor, so just have fun and keep the goal in mind.


14. Practice before posting the final video. Do a few dry runs before taping and
   publishing.


15. Create a series of ongoing videos or stories, so users will be hooked and
   want to learn more.


16. Do more than just talk. People don't want to sit and watch a person just
   talking to the camera. Make it exciting and interesting as well as fun.


17. Try to limit the video to a couple of minutes if possible. After about two and a
   half minutes, users generally tend to lose interest and move onto something
   else.


18. Stick to a schedule if you record a series, otherwise people will just give up on
   the videos. Be sure to release the next ones on time.


19. Have a sign off that people will remember, then stick to it. This creates a
   sense of branding.


20. Ask for feedback from your viewers. Some people will not comment unless
   you ask them to.




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21. Assemble a cast of characters. Use other people in the videos beside
   yourself. Recruit friends, coworkers, and family members to be actors in the
   videos.


22. Do not use music on your video that you do not have the rights to. This can
   lead to all kinds of problems, so either use your own or get permission.


23. Do not forget that the title of the video is just as important as the content.


24. Grab viewers by integrating important keywords into the title. This also helps
   boost the search engine results.


25. Use tags in addition to the keywords, as this also gets peoples' attention.


26. If people post negative comments, ignore them. By "feeding the trolls" you are
   encouraging their bad behavior and you might say something you regret later
   on.


27. Use as many places as you can to embed your video, like Facebook,
   MySpace, Digg, Twitter, your home page, and many other places.


28. Let your email subscribers and customers know when a new video is posted.


29. Add your video to various communities and subject areas of YouTube for
   more exposure.


30. Be sure to thank people who post positive comments or consider themselves
   followers of your videos.




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31. Be aware that not all videos you create will be a hit. It is a hit and miss
   venture, so be patient and practice making good videos.


32. Write the script in advance. While impromptu videos are fun, it's really easy to
   mess up the vision when you improvise.


33. Use analytics tools like YouTube Insight to track your sources and hits.


34. Actually use the word "video" in your title, since people usually include this
   word, and it will get a lot more results in the search engines.


35. Do not make your video an ad. In other words, get a point across but do it
   without trying to sell something.


36. Choose the thumbnail wisely. YouTube actually lets users choose their
   thumbnails so do it carefully and thoughtfully.


37. You can delete comments, so do not hesitate to get rid of negative or rude
   comments under your video.


38. You can release more than one video at once, so if you have several at a
   time, feel free to do so.


39. Be real and do not try to fake out your viewers. Most people can spot a fake
   video or something that isn't sincere.


40. Have fun and focus on fun, so you're creating something people will want to
   share and forward to others.




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41. Aside from your logo and website, include a way for people to contact you or
   your business via email.


42. Watch others and learn. By viewing other videos that are related to your
   business, you can get a feel for what people are doing, and what others are
   saying about it.


43. Stick to your target audience. Don't try to branch out too far from your
   purpose, or you could easily lose loyal followers.


44. Upload webcam live videos. Have a webcam located at your office, or other
   location, and then upload this onto your YouTube channel. It's a fun way to
   get others involved in the day-to-day operations of what you are doing.


45. Make a channel and profile. This gives viewers a home base to look at your
   videos and check on any new ones.


46. Do not use cuss words or inappropriate language and behavior.


47. Use props, costumes, and other "organic" things in your video. Fancy editing
   does not always make for the best viewing.


48. Try to open each video with a small montage, song, or your logo, so that
   people easily recognize your business or who you are.


49. Utilize Yahoo Video and other sites to get your video exposed to other
   audiences.


50. Specify your channel type, and have a clear sense of what you're offering on
   the channel's main page.




                                        -7-
Top Ten Services We Use and Recommend
We get asked often about what services we use so we thought we'd share with you our
top ten favorites. This way, you can save yourself substantial time, energy and frustration
trying to find the right one.

We use all of these ourselves and recommend them without hesitation.

1. 1Automation - eCommerce Solution
This is what we use for broadcasting to our mailing list, our affiliate program,
autoresponders and shopping cart. It's the one service that we couldn't be without. Free
30-day trial.
www.TestDriveOurShoppingCart.com

2. Teleconference/Webcasting with Recording
This is the service we use the most for our online trainings and conferencing. Participants
can attend via phone or the web. It's an outstanding service for very little expense. 21-day
trial for only $1.
www.TeleConWebcast.com

3. Lead Generator
An opt-in web page creator with a boatload of features to make lead conversions a snap.
And you can try it for only $1. Take the quick tour to see for yourself how this service
can dramatically grow your online business. ȇ
www.Success etLeads.com

4. Website Hosting Services
HostGator provides shared, reseller and dedicated web hosting solutions. Their services
are designed for both beginners and professionals. We use them for a majority of our
websites and highly recommend their plans. Great control panel makes managing a
website a breeze. As low as $4.95/month.
www.Success etHosting.com

5. Instant Audio Generator
Audio Generator is a fast, easy and economical way to create professional streaming
audio clips for websites and email broadcasts. With Audio Generator, you can get
unlimited audio clips played instantly with one click of the mouse. It works great on dial-
up modems or high-speed, and you can record right over a telephone—just like leaving a
voicemail. Technical know-how or experience is not necessary. 7-day, no-risk $1 trial.
www.Success etAudio.com




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6. Backup (you DO back up, right?)
We use Mozy to back up all our critical files to a remote location. We still back up
locally to a portable hard drive every night, but Mozy runs each night, too. For less than
$5 per computer, we consider it an excellent buy for peace of mind.
www.Success et.org/recommends/mozy/
7. Rapid Development Websites Service
Get your website created and online fast! OK, you can learn how to do it all yourself, but
most of the time it's easier and more profitable to have it done FOR you. That's why we
created . . .
www.Success etWebsites.com
8. Mega Traffic System
A comprehensive traffic generation system. And we're pleased to be able to offer it to
you at 50% off the normal price. Before you spend thousands of dollars on advertising—
which only lasts a short while—invest in a complete system that positions you for organic
traffic that lasts for a LONG time.
www.Success etTraffic.com
9. Traffic Geyser
Get your videos distributed all over the Web. This system makes it unbelieveably easy to
unleash the power of online video to drive traffic, leads and sales. Sign up for the videos.
They're really good and they're free!
www.UltraTrafficGeyser.com
10. Send Out Cards
Have real (not virtual) greeting cards or postcards mailed to whomever you want for
pennies. It's easy, inexpensive and the service can even earn you money.
www.Success etCards.com

These ten indispensable services are also in the SuccessNet Resources
Book. And it has just been updated with even more valuable resources.
Get your updated copy at
www.Success etResources.com




                                           -9-
SuccessNet Resources
        Your Core Values™ eCourse
        Discover, define and begin living in accordance with your
        true values. Decisions, work and life become easier.
        www.YourCoreValues.com
        “101 Best Ways to Simplify Your Life” eBook
        This book started with a survey of the nearly 100,000
        valued members and subscribers of SuccessNet. We asked
        them for their ideas for ways to simplify our lives. From
        there we researched, tested and compiled the best to bring
        you 101 Best Ways to Simplify Your Life.
        www.GetSimple ow.com
        101 Best Ways to Get Ahead &
        101 Best Ways to Be Your Best
        What if the most successful people in the world gave you
        their best advice to help you achieve your highest potential?
        What kind of difference would that make in your life—
        personally and professionally?
        www.101bestways.com
                                      ȇ
        SuccessMark™ Cards
        Inspirational and motivational online greeting cards—free!
        www.SuccessMarkCards.com
        Michael Angier, speaker, coach and consultant
        Michael works with senior executives who want to build
        world-class companies and with people who want to do
        value-driven work.
        www.MichaelAngier.com
        Diamond Club MasterMind Team
        Reach your goals with training from SuccessNet and the support of your
        very own MasterMind Team
        www.Success etDiamonds.com




                                   - 10 -
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                                             ⌠‫׳‬
       Success Networks International, Inc.
       PO Box 2048
       So Burlington, Vermont 05407-2048 USA
       BeYourBest@SuccessNet.org
       802.862.0812 voice




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