MIS dissemination - Roll Back Malaria _RBM_ Partnership

							Disseminating Malaria Indicator Survey
               Results
                                    Todd Jennings
   RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   1
                  Presentation Overview


• The importance of
  having a dissemination
  plan
• How to strategically
  disseminate results: 10
  easy steps




      RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   2
           Communication Equation



            Information + Presentation
                         =
                 Communication




RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   3
                     Have a plan:
           Avoid losing control of the data




RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   4
Why have a plan for strategically sharing MIS
                  results?



• So that other countries can learn from your
  experiences
• To leverage ongoing support in your country for
  malaria control efforts
• To generate, sustain, or increase support for halting
  malaria in the region




  RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   5
Step 1: Form a dissemination team


Team will develop the overall dissemination strategy,
support spokespeople, be sensitive to protocol, etc. Good
to include:
 • lead writer of the MIS report
 • communications expert
 • high-level malaria representative from
   the MoH



  RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   6
              Steps 2 & 3: Identify objectives
                      and audiences

• Identify communication goals and objectives (scale
  up leadership, partnerships, tools developed)
• Audiences: global malaria community, leaders, media
  outlets
 Note: The importance
  of reaching beneficiaries




   RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   7
                         Step 4: Develop a
                      dissemination strategy



Outline appropriate activities to share results:
•   Announcement event
•   Identify event participants
•   Link to annual event, annual national planning,
    etc.
•   Plan your media outreach



   RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   8
Step 4: Develop a dissemination strategy
              (continued)

Sustain longer-term attention:
    • Partner meeting presentations
    • Presentations/posters at health
      conferences
    • Peer-reviewed journals




  RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   9
      Step 5: Develop key messages

   • Develop messages in a collaborative
     process
   • Distill survey findings, demonstrate
     impact
   • Be brief, positive and powerful, i.e.,
     frame them to be easily understood
     by the target audience
   • Answer the “what’s next?” question




RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   10
                       Framing the message
Message 1:
Last year we sprayed in 15 districts in Zambia. This year we scaled up, introducing IRS
to an additional 21 districts.
Better:
Zambia’s indoor spraying campaign now reaches 36 of Zambia’s 72 districts with plans
to spray 1.1 million homes, protecting more than 6,000,000 Zambians.
Message 2:
Under-five mortality rates decreased overall by 29%, from 168/1,000 live births in 2002
to 119/1,000 live births in 2007.
Better:
Since 2002 child mortality rates in Zambia have decreased by nearly one-third—an
estimated 75,000 child lives saved in the last five years.




          RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   11
       Step 6: Develop dissemination materials


Publicize and summarize MIS report. Examples of
dissemination materials:
 •      Country profile
 •      Technical summary
 •      Fact sheets, malaria information sheets
 •      Press release, opinion columns




     RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   12
  Step 7: Prepare for difficult questions


• Anticipate and prepare answers for difficult questions,
  be ready to explain, for example, an underperforming
  province or intervention figure
• Prepare explanations
  for less-than-optimal
  results. (Good news                  can be
  sensitive, too.)




 RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   13
               Step 8: Engage the media


• Establish a primary media
  coordinator
• Identify and train
  designated spokespeople
• Decide whether to hold a
  media training / media
  briefing




  RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   14
                Develop an MIS press kit

Possible kit materials:
• Event agenda
• Malaria 101, country profile, and embargoed
  MIS summary materials
• Press release
• Contact Information for interviews, partners, etc.




  RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   15
 Some tips for engaging the media


 Promptly respond to inquiries for
  interviews and follow up questions
 Provide access to decision makers
 Be sensitive to their deadlines
 Use a hook. Combine announcement
  event with another event, for example
 Feed them

  RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   16
       Step 9: Convene an event to announce MIS
                        results

                                 MIS announcement event checklist
   Have you made all the necessary preparations for refreshments, room reservations, equipment, AV support,
    transportation, etc.?
   Have you printed enough materials for all event attendees and to respond to requests for information in the weeks
    following the event?
   Have you made arrangements, if necessary, to compensate participants for their time?
   Have you prepared any relevant certificates for MIS participants?
   Have you confirmed the attendance of program spokespeople and are they sufficiently trained to speak about the
    MIS?
   Have you invited all major stakeholders involved in MIS development and implementation?
   Have you confirmed media attendance and distributed press kits?
   Have you made preparations to record the event, if appropriate?
   Are your partners adequately prepared for the event?
   Are program staff prepared to handle a potential increase in requests for information?




              RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia                     17
                                    MIS dissemination timeline

                                                                                          Month
                     Task                   1      2     3      4      5        6     7   8   9      10    11    12     13    14       15    16
                                                              Announcing MIS results
Complete MIS
Complete final full-length report
Form core dissemination team
Identify communication goals
Identify key audiences
Identify key messages
Secure approval of key messages by MoH
Complete supporting materials
Plan dissemination workshop/meeting
Implement dissemination workshop
Orient media about malaria/MIS results
Disseminate results electronically
                                                                                                  Sustaining interest in MIS results
                                          Present results at partner meetings
                                          Present results at health conferences
                                          Publish results in peer-reviewed journals
                                          Alert media about the above activities




                                         And preliminary results …
                   RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia                                    18
           Step 10: Sustain interest in
                   MIS results


                                       • Include results in
                                         communication initiatives
                                       • Share results at appropriate
                                         events
                                       • Encourage partners to mention
                                         results during their media
                                         interactions




RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   19
                           In Conclusion …

• Form a core
  communications team
• Cultivate a relationship
  with the media
• Be sensitive to protocol
  and timing




   RBM-MERG Malaria Indicator Training Workshop, 9th-12th September 2008, Lusaka, Zambia   20
                                    Thank you!




             www.path.org/macepa
        www.macepalearningcommunity.org



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