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					                        Hawaii’s Largest Visitor Publication with...

                                                                                                                                                                                           < Mt. Olomana
                                                                                                                                                                        < Nu‘uanu Pali Lookout
                                                                                                                               < Moanalua Gerdens     61                                                   72
                                                                                                                                                            < Queen Emma Summer Palace
                                                                                                                   ational             < Bishop Museum
                                                                                                                          Hil H i >
                                                                                                                          Hilo Hattie           < Punchbowl
                                                                                                                    Dole Cannery >                National Memorial Cemetery of the Pacific
                                                                                                                           Aloha Tower >
                                                                                                                    nd Island >            < Ward Center                       University of Hawaii Haw
                                                                                                                     kaako Beach Park >          < Ala Moana                 < at Manoa              Koko Ma
                                                                                                                                                    Waikiki                                   Aina Haina

                                                                                                                                                                                                                                 Oahu | Maui | Kauai | Big Island
                                                                                                                          Ala Moana Beach Park >
                                                                                                                                     Waikiki Beach >                        H1      72
                                                                                                                                               Kapiolani Park >
                                                                                                                                                                  Kaimuki     Kahala                 K
                                                                                                                                                Diamond Head >
                                                                                                                                                                             < Kahala Mandarin
                                                                                                                                                   Lighthouse >

                 EXCITING                                                  OCEAN                                 BEST ISLAND
                ACTIVITIES!                                              ADVENTURES!                             MAPS & MORE!

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101     THINGS TO DO is a full size perfect bound magazine                                     Compelling Content                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Comprehensive Distribution
        committed to providing visitors with quality travel resources,                         A Primary reason for this magazine’s success is the in-depth                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     101 Things To Do publishes over 1.6 million magazines per                                  It is the magazine’s goal in 2012 to have the very best
     compelling editorial and an even-handed picture of the                                    content featured in its pages and on the web site. With this                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     year, and that number is growing. Magazines are distributed                                distribution in every island market. If 101 Things To Do
 Hawaiian Islands. 101 Things To Do’s print and online services                                detailed information, readers can learn about and arrange to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     free of charge in high traffic areas, including airports, hotels,                          advertisers or even non-advertisers operate a heavily-trafficked
 create a one stop shop for innovative and valuable vacation                                   do or see at least 101 distinctive things on each island.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        shopping centers, restaurants, key attractions, visitor centers,                           place of business, we request they consider putting a floor or
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                                                                                                                                                                                                                                                                                                                                                                                                                                                          PHOTO: PACIFIC AVIATION MUSEUM
                                                                                                                                      94    Pearl Harbor | 101 THINGS TO DO O‘AHU | FALL 2011

                                                                                                                                                        Pearl Harbor

 Oahu                             2011-2012 Oahu Publication Schedule:
                                  Issues                           Space Deadline               Camera Ready
                                                                                                                                                                                                                                                                                                                                                                                                                                                          2                 Get Involved with Sea Life                                      3                   Explore Kualoa
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Kauai                            2011-2012 Kauai Publication Schedule:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Issues                           Space Deadline               Camera Ready

 Estimated Annual Distribution:   JAN. - APRIL                     November 28                  December 5                                                                                                                                                                                                                                                                                                                                                        A marine wonderland awaits you at the end of a
                                                                                                                                                                                                                                                                                                                                                                                                                                                     mere half-hour drive along scenic Kalaniana‘ole Highway out of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Take a 4,000-acre working cattle ranch, spread
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        from steep mountain cliffs to the sea, add horseback riding,                                                            Estimated Annual Distribution:   FEB. - MAY                       December 26                  January 3                                                                                                                                                                                                                                          of schools of colorful fish and dolphins, Hawaiian monk seals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  and, in the winter, huge humpback whales.

                                                                                                                                                                                                                                                                                                                                                                                                                                                     Waikiki. Sea Life Park, situated directly across Makapu‘u Beach                    ATV rides, a jungle expedition, and other narrated tours to the

 545,000                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        235,000
                                                                                                                                                                                                                                                                                                                                                                                                                                                     and “Rabbit Island,” has entertained millions of visitors with                     mix, and you’ll have the makings of a grand adventure set in a

                                                                                                                   Arizona Memorial
                                  MAY - AUG.                       March 16                     March 23                                                                                                                                                                                                                                                                                                                                             marine mammal shows and colorful educational exhibits since
                                                                                                                                                                                                                                                                                                                                                                                                                                                     opening in 1964.
                                                                                                                                                                                                                                                                                                                                                                                                                                                          Dolphins, sea lions and even the world’s only known
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        gorgeous surround.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Kualoa, located on the northeastern side of O‘ahu (a little
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        less than an hour from Honolulu), is a place brimming with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 JUNE - SEPT.                     April 13                     April 20                                                                                                                                                                                                                                            62
                                                                                                                                                                                                                                                                                                                                                                                                                                                     Wholphin (a hybrid between an Atlantic bottlenose dolphin and a                    history. It was once considered a sacred place—passing canoes
                                                                                                                                                                                                                                                                                                                                                                                                                                                     false killer whale) are all on hand to entertain you. Trainers also give           had to lower their sails in deference—where the children of ali‘i                                                                                                                                                                                                                                                                                                                                                                                                                       Stand up paddling is a hot new water sport that can

                                  SEPT. - DEC.                     July 13                      July 20                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          OCT. - JAN.                      August 10                    August 17
                                                                                                                                                                                                                                                                                                                                                                                                                                                     lectures throughout the day to educate visitors on the lifestyles and              (Hawaiian for royalty) were trained, and the persecuted could                                                                                                                                                                                                                                                                                                                                                                                                             be pursued whether or not the surf’s up.
                                                                                                                                                                                                                                                                                                                                                                                                                                                     habits of the park inhabitants.                                                    find refuge.                                                                                                                                                                                                                                                                                                                                                                                                                                                                     This is not particularly complicated: The paddler stands on
                                                                                                                                                                                                                                                                                                                                                                                                                             to‹and the years following—the attack. Everything has been operations to include marine
                                                                                                                                                                                                                                                                                                                                                                                                                                                          Sea Life Park has expanded                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              a large longboard and uses a canoe paddle to propel through
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Just offshore, you’ll find Mokoli‘i, commonly called
                                                                                                                                                61          Visit the Arizona Memorial                                                                                                                                                                                                                                                               mammal interactive theaters, movies
                                                                                                                                                                                                                                                                                                                                                                                                                             rebuilt; there are two new museums, displays, programs, which feature three types of hands-
                                                                                                                                                                                                                                                                                                                                                                                                                             and more—images reliving this historic day that launched the                                               Chinaman’s Hat. In legends, this islet is described as the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  the water. With lightweight paddles, extra wide, aero-dynamic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  surfboards, and good balance, boarders can cruise around looking
                                                                                                                                                                                                                                                                                                                                                                                                                                                     on programs with dolphins. Children as young as 1 year old,
                                                                                                                                                            Hawai‘i burst into the America’s history nearly                                                                                                                                                                                                                  U.S. into the Second World War. To enhance your Pearl Harbor                                               tail flukes of a lizard dragon killed by Hi‘iaka, the goddess
                                                                                                                                                                                                                                                                                                                                                                                                                                                     accompanied by an adult, can enjoy an encounter with a dolphin.
                                                                                                                                                                                                                                                                                                                                                                                                                             experience, we recommend that you take the new 90-minute                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             for reefs and fish, ride the waves or take a slow stroll up a river.
                                                                                                                                            two decades before statehood when on Dec. 7, 1941, it                                                                                                                                                                                                                                                                                                                                       of lightning (who also happens to be Pele’s baby sister). It’s

 Distribution Locations:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Distribution Locations:
                                                                                                                                            became the target of a Japanese attack on the U.S. Pacific                                                                                                                                                                                                                                                 Harbor Visitor and older (also accompanied by an adult) can
                                                                                                                                                                                                                                                                                                                                                                                                                             audio tour at the PearlThose age 8 Center. Narrated by                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     The concept isn’t actually new. Beach Boy Surfing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        also believed that Kualoa is the burial place of hundreds of

                                  2011-2012 Oahu Rates:
                                                                                                                                            fleet in Pearl Harbor. The attack, which claimed the lives of                                                                                                                                                                                                                                             participate in new audio tour the dolphin” and an actual belly ride.
                                                                                                                                                                                                                                                                                                                                                                                                                             dozens of Pearl Harbor survivors, this a “swim with is very                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          originated stand up paddling in Waikiki over a half century ago.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 2011-2012 Kauai Rates:
                                                                                                                                                                                                                                                                                                                                                                                                                             emotional and informative and brings to life the stories behind                                            chiefs and, in the form of night-marchers, they still make heir
                                                                                                                                            2,388 military and civilian personnel, resulted in the damage or                                                                                                                                                                                                                                              The ultimate “swim with the dolphin” program offered at the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Today, some of Hawaii’s surfing greats like Laird Hamilton have
                                                                                                                                            loss of 21 vessels and 170 planes. Additionally, it triggered U.S.                                                                                                                                                                                                               this national tragedy of Dec 7, 1941.                                                                      mountain-to-sea trek on certain evenings.
                                                                                                                                                                                                                                                                                                                                                                                                                                                     park is the Dolphin Royal Swim, during which you can interact with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           latched on to the sport.
                                                                                                                                                                                                                                                                                                                                                                                                                                  The USS Arizona Memorial and Visitor Center is open from                                                    In 1850, Dr. Gerrit P. Judd purchased the land from King

 186                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            173
                                                                                                                                            involvement in World War II.
                                                                                                                                                 The USS Arizona was one of seven battleships tied up
                                                                                                                                                                                                                                                                                                                                                                                                                                                     two dolphins. Sea New Year’s Day,
                                                                                                                                                                                                                                                                                                                                                                                                                             7 a.m. to 5 p.m., seven days a week, exceptLife Park is the only place in the United States
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Kamehameha III and the property has remained in the family
                                                                                                                                            along “Battleship Row” on the southeast shores of Ford Island                                                                                                                                                                                                                                            where his program boat shuttles
                                                                                                                                                                                                                                                                                                                                                                                                                             Thanksgiving and Christmas. Navy-operated is offered. to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        since. The owners have long been dedicated to preserving and                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Zipline
                                                                                                                                            when the first wave of the Japanese attack began. The ship                                                                                                                                                                                                                        the USS Arizona Memorial beginpark 8 a.m. to 3 p.m. and
                                                                                                                                                                                                                                                                                                                                                                                                                                                          The from also offers interactive programs with sea lions,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Pg. 54
                                  Premium Positions 3x                            2x            0pen
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        protecting Kualoa from development and have designed tours                                                                                                                                                                                                                                                                                                                                                                                                                                                               Pg. 102

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            PHOTO: SKYDIVE KAUAI
                                                                                                                                            exploded at approximately 8:10 a.m. In less than nine minutes,                                                                                                                                                                                                                   usually run every 15 minutes.
                                                                                                                                                                                                                                                                                                                                                                                                                                                     stingrays and a Sea Trek experience, where you can don a helmet
                                                                                                                                                                                                                                                                                                                                                                                                                                                     that allows you to keep your glasses on and notCRUISING                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       63

                                                                                                                                                                   PHOTO: POLYN ESIAN CU LTU RAL CE NTE R
                                                                                                                                            she sank with 1,177 of her crew.                                                                                                                                                                                                                                                                                                                        mess up your                        showcasing the cultural significance of the land.
                                                                                                                                                 Today more than 1.5 million people a year—over 4,500
                                                                                                                                            a day—pay tribute to the Arizona crew, making it the leading
                                                                                                                                            visitor destination in Hawai‘i. It is also O‘ahu’s only National
                                                                                                                                            Monument. The new 17-acre Pearl Harbor Visitor Center is
                                                                                                                                                                                                                                                                                                                                                                                                                                                     hair as you cavort amongst the variety of marine life in the park’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                     Hawaiian Reef Tank.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              The Jungle Expedition is a great activity for the whole family.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        You’ll board a six-wheeled Swiss Pinzgauer and rumble along
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        jungle trails, down ravines, through rivers and up to a scenic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Premium Positions 3x                            2x            0pen                                                                                                                                                                                                                                      Rule Number One: Wave action is seasonal. From
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             November through March, the action is on the North Shore.
                                  Full Page                       $1695           $1895         $2035
                                                                                                                                            located on Navy land, about 45 minutes west of Waikiki, and is                                                                                                                                                                                                                                                                                                                              lookout with views of Kane‘ohe Bay.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             By summer, the waves on the north shore are as flat as glass;

 Including:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Including:
                                                                                                                                            operated by the National Park Service. The USS Arizona was
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             south shore is for summer surfing. The wave action is not
                                                                                                                                            dedicated on Memorial Day 1962. When visiting Pearl Harbor,
                                                                                                                                            you can also visit the USS Oklahoma Memorial.
                                                                                                                                                 Visitors to the Arizona Memorial first stop at the newly
                                                                                                                                            dedicated $52 million visitor center that tells a comprehensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Full Page                       $1405           $1550         $1685                                                                                                                                                                                                                         as intense as the north shore winter waves. Po‘ipu Beach,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Kealia Beach and Kalapaki Bay, for example, have consistently
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             favorable conditions.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Pgs. 26-38

 • Airports                       Half Page                       $1350           $1485         $1615                                       story of the Day Of Infamy, as well as the days leading up

                                                                                                                                                                                                                           A VALUABLE (AND FREE!) GUIDEBOOK THAT SAVES YOU TIME AND MONEY                                                                                                                                                                                                                                                                                                                                                                       • Airports                       Half Page                       $895            $985          $1075
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        A VALUABLE (AND FREE!) GUIDEBOOK THAT SAVES YOU TIME AND MONEY                                                            Rule Number Two: Check the daily surf report on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    and then check again with lifeguards.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Surfing has long been part of Polynesian culture. A sport
                                                                                                                                                                                                            94                                                                                                                                                                                                                                                                                            9:36 AM                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1:22:16 move to pick up the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             reserved for royalty, the ancients wouldPM

 • Hotels                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       • Hotels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   80                                                                                                                                                                                                                         9

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      IT’S NOT ANOTHER DAY AT THE BEACH. You sense that when you’re invited                                                                                                                                                                                                                                                                                                                                                                                  best waves all year round. Before they could get in the water,

                                  Center Pages                    $3015           $3320         $3620                                                                                                                                                                                                                                  Pgs. 26-38

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      to start a fire by rubbing sticks, or when a native Hawaiian teaches you the finer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      points of the hula. Even the leisurely canoe ride is an unexpected pleasure.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             these surfers had to cut down a tree and carve a board.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Today’s surfers are no less obsessed with the sport. When

 • Shopping Centers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      This is a long way from Waikiki, even if it only took a scenic North Shore ride
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      to get here. And when you experience “Ha: Breath of Life,” the Center’s stirring,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      evening show, you realize you’ve encountered all the passion and personality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      of Polynesia at once.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Shopping Centers               Center Pages                    $3015           $3320         $3620                                                                                                                                                                                                                         the surf’s up, all else pales in significance. Surfing captures one’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             body and soul through the very power and fury of the ocean.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  A number of surf schools on Kaua‘i offer lessons and some
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                NA PALI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                BY SEA
                                  Inside Front                    $2495           $2745         $2995                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        provide beach rentals including surfboards, snorkel, bikinis,                                      Pg. 68

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Inside Front                    $1650           $1815         $1980
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             bodyboards and accessories.

 • Restaurants                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Pgs. 26-38

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Restaurants
 • Key Attractions                Inside Back                     $1975           $2175         $2375                                                                                                                                                                                                                                  TAKE                                                                                                                                                                               LU‘AU
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key Attractions                                                                                                                                                                                                                                                                                                                                  64
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Inside Back                     $1450           $1595         $1740
                                                                                                                                                                                                                                                                                                                                       A STAND                                                                                                                                                                          LINE-UP
                                                                                                                                                                                                                                                                                                                                       Pg. 58
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Pg. 76                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Take a break from the salt water and try

 • Visitor Centers                Back Cover                      $2005           $3205         $3500                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           • Visitor Centers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  waterskiing in the Wailua River for the only fresh-water skiing in                                           Pgs. 26-38

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  the state. This river, which is approximately a quarter mile wide

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             C E NTU R I ES-OLD N EW ACTIVITI ES.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Back Cover                      $2600           $2860         $3120                                                                                                                                                                                                                                              near its mouth, is a great setting for powerboat sports. Usually
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  smooth and warm, the river draws pros from around the world

 • Museums                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Museums                                                                                                                                                                                                                                                                                                                                                                                               ENCOUNTERS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  to rip up its glassy face on skis and wakeboards.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                808-293-3333                                                                                                                                                                                                                                                                                                                                                                                    But you don’t have to be a pro to have fun skiing the
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Find us on Facebook & Twitter. Center opens at 12 noon. Closed on Sundays.

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      41                                                                                                                                               9              9:55 AM   • Art Galleries                                                                                                                                                                                                                                                                                                                                                 81                                                                                                                                          9       1:22:25 PM

 • Chambers of Commerce                                                                                                                                                                                                                                                                                   WATERFALLS
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                                  Full Page                       $1350           $1485         $1615
                                                                                                                                                                                                                                                                                                          IN WAIMEA
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 • Top Beach Locations                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Pg. 38
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                                  Half Page                       $995            $1095         $1195
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   WITH SKYDIVE KAUAI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Half Page                       $595            $665          $715
                                  Quarter Page                    $595            $655          $715
 to advertise                                                                                                                                                                                                                                                                                                                                                                                                                            GO (COCO)NUTS AT THE
                                                                                                                                                                                                                                                                                                                                                                                                                                       POLYNESIAN CULTURAL CENTER                                                                                                                                                                                               to advertise                     Quarter Page                    $395            $655          $715                                                                                                                                             Kapa‘a
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                                                                                                                                                                                                                                                                                                                                                                         u o Ave.
                                                                                                                                                                                                                                                     o a Rd


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                                                                                                                                                                                                                                Beach Walk                                                                                                                                                 Kaiolu St

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           581                                                                    Kapa‘a

                                  All rates are cost per month. Add applicable taxes to all prices.
                                                                                                                                                                                                                                                              Lewers St.
                                                                                                                                                                                                                                                                                                                                                                                          Lewers St.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Beach Park
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                                                                                                                                                                                                                               Helumoa Rd.

                                                                                                                                                                                                                                   Waikiki Parc
 Jeffrey Williams                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Carlo R. Mireles
                                                                                                                                                                                                                                                                                                                                                              Waikiki Malia

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Coupons Inside

                                                                                                                                                                                                                                                                                                                                                                                                  Aloha Dr
                                                                                                                                                                                                                                                                                                                                 Royal Hawaiian Ave.



                                                                                                                                                                                                                                                                     The Royal Hawaiian Shopping Center
                                                                                                                                                                                                                            Sheraton                                                                                                         Marine Surfrf
                                                                                                                                                                                                                                                                                                                                Plaza          Waikiki
                                                                                                                                                                                                                                                                                                                                                 aikiki                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Shopping
                                                                                                                                                                                                                                                                                                                                                                                           Seaside Av

                                                                                                                                                                                                                                                                                                                                                                         Kuhio Ave.
                                                                                                                                                                                                                                                                                                                                                                         Kuhio e.
                                                                                                                                                                                                                                                   he Royal
                                                                                                                                                                                                                                                  The Roya

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 All rates are cost per month. Add applicable taxes to all prices.

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                                                                                                                                                                                                                                                                                                                                  Dukes Lane                                             Nh
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                                  Agency Commission 15%. Guaranteed Position add 10%
                                                                                                                                                                                                                                                                                                                              Holiday Inn      Waikiki

                                                                                                                                                                                                                                                                                                                 Kalakaua A
                                                                                                                                                                                                                                                                                                                               Waikiki         wn Center
                                                                                                                                                                                                                                                                                                                                             Town Center


 808.218.6713                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        808.443.7581                     Agency Commission 15%. Guaranteed Position add 10%                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         


 Maui                             2011-2012 Maui Publication Schedule:
                                  Issues                           Space Deadline               Camera Ready                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Big Island                       2011-2012 Big Island Publication Schedule:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Issues                           Space Deadline               Camera Ready
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                49                                                                              50
 Estimated Annual Distribution:   APRIL - JULY                     February 10                  February 17                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      JAN. - APRIL                     November 7                   November 13                                                                                                                                                                                                                                                  Ocean kayaking is a great way to slip away from                                  There’s something spellbinding about squinting

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Estimated Annual Distribution:                                                                                                                                                                                                                                                                                                                 the crowd and get lost in the irresistible tug of nature. Whether
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               you rent a kayak to go or book a guided tour with an activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               into the Pacific and spying a pod of wild dolphins spinning like
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               shiny toy tops out of a sun-polished sea. Seemingly carefree,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               company, expect to move through some of the island’s most                       these marine mammals may appear out of the blue and put on

                                  AUG. - NOV.                      June 8                       June 15                                    25
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 MAY - AUG.                       February 24                  March 2
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               inviting seascapes and abundant marine life.                                    a show for you. And when they do, there’s an almost irresistible
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     It’s possible to rent one- or two-person kayaks ranging                   urge to get in the water with them.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               from the wide, virtually untippable kayak to sleek fiberglass                         A number of Big Island tour boat companies understand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               racing kayaks. Rentals usually come equipped with soft                          that urge and provide the opportunity to do so. Most of them
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               racks designed for any vehicle and are able to handle up to                     follow self-regulatory guidelines developed to safeguard

                                  DEC. - MARCH                     October 12                   October 19                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       SEPT. - DEC.                     June 29                      July 6                                                                                                                                                                                                                                          three kayaks at a time. Most rental operators will help with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               entry and exit if you need it and offer recommendations and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               guidelines for your journey.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               dolphins as well as humans.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Dolphin Discoveries pioneered Big Island dolphin swims
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               15 years ago, developing the guidelines currently in use
                                                                                                                                       24                                                                                                                                                                                                                                                                              You might see a whale ‘blow,’ which refers to the act of breathing
                                                                                                                                                                                                                                                                                                                                                                                                                       and the cloud of water vapor produced above the animal’s head
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Another option is a jet-powered kayak that speeds over                    by most companies that offer dolphin tours. The company
                                                                                                                                                                                                                                                                                                                                                                                                                       during the process of exhalation. Or, you might see a ‘tail slap,’ a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    the water at 15 miles per hour. These excursions begin at                       specializes in small group tours, and their guides are trained

 Distribution Locations:
                                                                                                                                            Anyone who climbs aboard a vessel this time of the year and
                                                                                                                                 heads for the open ocean off Maui can expect to see humpback whales.
                                                                                                                                                                                                                                                                                                                                                                                                                       ‘heal slap,’ or if you’re lucky, a ‘breach,’ which means the whale will                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Puako Bay.                                                                      marine-mammal naturalists.
                                                                                                                                                                                                                                                                                                                                                                                                                       have propelled itself out of the water, generally clearing the surface

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Distribution Locations:
                                                                                                                                     There are so many of them that most boat companies don’t                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Guided tours range from a lazy paddle along the North                          Another way to get to know dolphins is to participate in

                                  2011-2012 Maui Rates:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          2011-2012 Big Island Rates:
                                                                                                                                                                                                                                                                                                                                                                                                                       with two-thirds of its body or more. Then, in an amazing feat of
                                                                                                                                hesitate to guarantee sightings. And what a sight these playful,
                                                                                                                                                                                                                                                                                                                                                                                                                       marine gymnastics, the animal will throw one pectoral fin out to the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Kohala Coast to more adventurous tours on the South                             the Dolphin Quest interactive program at the Hilton Waikoloa
                                                                                                                                40-ton creatures are! During humpback whale season, from mid-

                                                                                                                                                                                                                                                                                                                                                                                                                       side and turn in the air about its longitudinal axis.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Kona coast, where sea caves and secluded beaches                         Pg. 52 Village. Dolphin Quest, a marine research and education
                                                                                                                                December to April, an estimated 900,000 travelers take a trip to
                                                                                                                                                                                                                                                                                                                                                                                                                            Just as humpbacks have individual identifying features, each                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       prevail. Kealakekua Bay, an underwater park and marine life                     program with centers on the Big Island and O‘ahu, offers a

                                                                                                                                Maui, banking on seeing one.                                                                                                                                                                                                                                                           tour operator has their own approach to the whale-watching
                                                                                                                                     Every year, the humpbacks swim 3,000 miles from their
                                                                                                                                summer feeding grounds in Alaska to mate and give birth in
                                                                                                                                                                                                                                                                                                                                                                                                                       experience. Some combine research with recreational cruises,                             Trek to                     86                                                                                                                                                                                                                                                                                                                                                                                                                                                                 conservation district and site of the Captain Cook Monument, is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               a popular kayak and snorkeling destination.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               variety of fun and educational encounters. At Hilton Waikoloa
                                                                                                                                                                                                                                                                                                                                                                                                                       many offer expert narration with the latest scientific information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Pg. 88 Hana                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Village, the dolphins reside in a protected area of the resort’s

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 PHOTO: B ODY G LOVE CR U ISES
                                                                                                                                                         PHOTO: PR I DE OF MAU I

                                  Premium Positions 3x                            2x            0pen
                                                                                                                                Hawai‘i. In total, about 7,000 of them will take a spin through                                                                                                                                                                                                                        about humpback whales, some provide a closer look with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  4-acre, saltwater lagoon.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Premium Positions 3x                            2x            0pen
                                                                                                                                Maui’s waters, coming and going at their own pace. Generally,                                                                                                                                                                                                                          underwater video equipment and on-board monitors, and many are

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Big Island
                                                                                                                                numbers peak in February and March.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Maui abounds with idyllic wedding settings. The island also                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Sunlight on Water, a tour company with 15 years of
                                                                                                                                                                                                                                                                                                                                                                                                                       equipped with hydrophones to amplify the unique songs of whales
                                                                                                                                     The whales don’t arrive en masse—this year’s first reported
                                                                                                                                sighting occurred on October 20—but researchers say there is
                                                                                                                                a predictable order to their appearance in our waters. Typically,
                                                                                                                                                                                                                                                                                                                                                                                                                       vocalizing from the deep.
                                                                                                                                                                                                                                                                                                                                                                                                                            Whale watch cruises are packaged in a wide variety of options.
                                                                                                                                                                                                                                                                                                                                                                                                                       Snorkel cruises are a good bet. Rafting tours, fishing boats and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Maui            boasts a long list of innovative, professional wedding planners who
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           can take care of all your dream details.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               To find out more about planning the perfect Maui
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               experience in dolphin encounters, guarantees dolphin sightings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               and the opportunity to get in the water with them on its Kona

 Including:                       Full Page                       $1405           $1547         $1690
                                                                                                                                nursing females and juveniles arrive first, followed by mature
                                                                                                                                males, ‘resting’ females and finally, pregnant females. Hawai‘i is the
                                                                                                                                                                                                                                                                                                                                                                                                                       kayaks also travel humpback territory. If you like your whales by
                                                                                                                                                                                                                                                                                                                                                                                                                       sunset with a cocktail in hand, there are companies that will oblige.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           matrimony, contact the Maui Wedding Association (www.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  or call the Maui Visitors

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Full Page                       $1405           $1545         $1685
                                                                                                                                nations primary mating and calving grounds for the endangered
                                                                                                                                humpback whale.
                                                                                                                                     Humpback whales exhibit a variety of behaviors that should be
                                                                                                                                                                                                                                                                                                                                                                                                                            Choose between 150-passenger luxury cruise vessels,
                                                                                                                                                                                                                                                                                                                                                                                                                       18-passentger high-speed inflatable rafts, catamarans and sailboats.
                                                                                                                                                                                                                                                                                                                                                                                                                       But, don’t miss this relatively inexpensive opportunity to come close
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Bureau at 244-3530. Ask about custom Hawaiian wedding
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           themes, including lu‘au-style receptions, chartered sailing                                                          Including:                                                                                                                        :ylevol dna hsuL

 • Airports                       Half Page                       $935            $1030         $1135
                                                                                                                                visible in one form or another from boats and shoreline lookouts.

                                                                                                                                                                                                                      A VALUABLE (AND FREE!) GUIDEBOOK THAT SAVES YOU TIME AND MONEY
                                                                                                                                                                                                                                                                                                                                                                                                                       to these surprisingly graceful, endangered creatures of the deep.                                                   ceremonies and more.                                                                                                                                                                                                                                      sllaF akakA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           A VALUABLE (AND FREE!) GUIDEBOOK THAT SAVES YOU TIME AND MONEY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Airports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         TSAOC AUKAMAH/OLIH         88

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            86                                                                                                                                                   Half Page                       $935            $1030         $1125                                                                                                                                                                                                                                                                                                               WINTER/SPRING 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Located at the Kailua Pier
 • Hotels                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            WINTER 2011 - 2012                                                                                                                                                                                                                                          MA 75:05:8   8                                                                                                                                                                                                                                      88
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Hotels
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Wednesday and Thursday tours at O‘o Farm in Kula

                                  Center Pages                    $0000           $0000         $0000                                                                                                                                                                                                                                                                                                                                                                                                                                      are a “fresh” experience. On-site chefs cook, toss and season

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Center Pages                    $3015           $3319         $3620                                                                                                                                                                                                                              WHALE
 • Shopping Centers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           the produce you handpick in the garden and serve them for lunch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           with locally caught meat or fish. Bring your own bottle of wine for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  SEASON!                                  It’s Easy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           a totally gourmet delight.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               O‘o Farms yields 300 to 400 pounds of fresh produce weekly.                                                      • Shopping Centers                                                                                                                                                                                                                                                                                                                  The
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Pg. 40 Jet-Ski steers like a bicycle. Just turn

 • Restaurants                    Inside Front                    $1715           $1890         $2060                                                                                                                                                                                                                                                                                                                                                                                                                                      Their Island delights can also be sampled at Pacific‘O and I‘o restau-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           rants in Lahaina.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Inside Front                    $1715           $1889         $2060
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               the handle bars and you’ll be riding on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               your first try. Great fun for the entire fam-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Restaurants
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ily. One to three riders per machine.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           RIDE THE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              It’s Safe
 • Key Attractions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                You are propelled by a jet of water - NO
                                  Inside Back                     $1515           $1660         $1815                                                                                                                                                                                                                                                                                                                                                                                                                                                      Pg. 69
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Massage is one of the best forms of therapy—it calms the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           mind and refreshes the entire body. On Maui, there are many notable                                                  • Key Attractions                Inside Back                     $1515           $1660         $1815
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                propeller to worry about. If you fall off,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                just relax in the warm water, your Jet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Ski automatically stops; so just climb

 • Visitor Centers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                back on and away you go.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           resort and day spas that specialize in lomilomi and other traditional                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  $5 off on a 1/2 hr ride

                                  Back Cover                      $2600           $2860         $3120                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           • Visitor Centers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Hawaiian massage techniques.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           It’s Fun                                                                                                               $10 off on a 1 hr ride
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               For a good deal, try Valley Isle Day Spa in Kihei, which offers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           couples packages and other special combinations.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Back Cover                      $2600           $2860         $3120                                                                                                                                                                                                                                            Enjoy the sheer excitement of                                                                                               bring this coupon for your discount

 • Museums
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Jet-Skiing the beautiful Hawaiian                                                                                           1 coupon per machine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                waters.                                                                                                                     May not be combined with any

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Museums                                                                                                                                                                                                                                                                                                                                                                                                                                                                        other offer.

 • Art Galleries
                                                                                                                                                                                                                                                                                                                                                                                                                                                     101_Maui_Winter10 3.01.indd 100                                                                                                                                            11/24/10 3:19:10 PM

                                  Run of Magazine                 3x              2x            0pen                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Art Galleries                  Run of Magazine                 3x              2x            0pen

 • Chambers of Commerce                                                                                                                                                                                                                                                                                                                                                                                       WHALE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Chambers of Commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               FEEL THE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             65                                                                                                                                 4       9:58:04 AM

                                  Full Page                       $935            $1030         $1125                                                                                                                                                                                                                                                                                                         WATCH!
 • Top Beach Locations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Pg. 44

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Full Page                       $935            $1000         $1125
                                                                                                                                                                                                                                                                                                                                                                                                              Pg. 62

                                  Half Page                       $615            $685          $745
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Top Beach Locations
                                                                                                                                                                                                            Sail, Swim &                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Half Page                       $595            $665          $714
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Pg. 1

 to advertise                     Quarter Page                    $415            $455          $500
                                                                                                                                                                                                             Explore                                                                                                                                                                                                                                                           WITH PRIDE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                               OF MAUI Pg. 13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                to advertise                     Quarter Page                    $395            $435          $474
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             ‘Anaeho‘omalu Bay >

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Rider Sea Horse Farm
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Mauna Lani >

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Waikoloa Village
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            WITH BODY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         GLOVE CRUISES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Kiholo Bay >


 Lisa Alo

                                                                                                                                                                                                                                                                                                                              37                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Ka‘upulehu
                                                                                                                                                                                                                                                                                                                                                                Hali‘imaile                                                                                                                                                                                                                                                                                                                                                                                                                                                                                K         i State Park >

                                  All rates are cost per month. Add applicable taxes to all prices.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 K na                                    190                      < Pu‘u Wa‘aWa‘a Cinder Cone
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               t national
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                A rport                             Kalaoa

                                                                                                                                                                                                                                                                                                          Pukalani Golf Course

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Carlo R. Mireles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   N               b (OTEC) >
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       K           ohau Park >
                                                                                                                                                                                                                      50                                                                                                                                  Pukalani                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         O
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               H   o au Harbor >
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Beach Park >
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Elevation 8 275
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Elevation 8,275
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ilua-                          180

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 All rates are cost per month. Add applicable taxes to all prices.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ona                                       Holualoa
                                                                                                                                                                                                             Kealia Pond Nat’l Wildlife Refuge                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Magic Sands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Beach Park >
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          K       ‘ Beach Park >               Honalo
                                                                                                                                                                                                                            Elleair Maui Golf Course

                                  Agency Commission 15%. Guaranteed Position add 10%
                                                                                                                                                                                                                 or                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Keauhou              Kainaliu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       K            >

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Captain Cook

                                                                                                                                                                                                                       >                                                                                                                                                         Waiakoa

                                                                                                                                                                                                                               Kihei                                                                              Kula Botanical Gardens >

                                                                                                                                                                                                                                                   Wailea Blue,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                808.443.7581                     Agency Commission 15%. Guaranteed Position add 10%                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              

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