PLANNING GUIDE by pengxuezhi

VIEWS: 5 PAGES: 12

									2012
PLANNING GUIDE
 2012
PROGRAMS

Note To Marketing Partners                                                                                                                       Are you involved—either as an
                                                                                                                                                 individual or as a member of a group or
                                                                                                                                                 committee—in advising, recommending,


I
   t has been said that time is a testament to success! As we move into our 73rd                                                                 specifying or approving the purchase
   consecutive year of publishing Locksmith Ledger International, we remain quite proud                                                          of the following products, items of
   and humbled to say that your continued and steadfast support helps to make Locksmith                                                          equipment or services? [2]
Ledger the #1 read among Locksmiths and Security Professionals. Additionally, Locksmith                                                          Product Category .................. % Purchase Involvement
Ledger International remains the #1 choice when it comes to marketing and advertising                                                            Access Control Systems ...........................64%
with more industry related companies than ANY OTHER publication in the field. Our
                                                                                                                                                 Automotive & Locksmith Tools.............54%
success is your success—thank you!
                                                                                                                                                 Business Services/Insurance ................... 31%
     In 2012, Locksmith Ledger again leads the way with editorial coverage that is industry
                                                                                                                                                 CCTV Systems ............................................... 35%
comprehensive, innovative and growth oriented. As the role of the Locksmith / Security
                                                                                                                                                 Electrified Door Hardware.......................66%
Professional continues to change so must editorial direction evolve. Locksmith Ledger
                                                                                                                                                 High Security Locks .................................... 75%
International will continue addressing the immediate critical issues facing our audience
from: mechanical hardware to the automotive industry to the constantly changing                                                                  Key Cutting Machines ................................88%
electronics/access control venues while looking to the future as the FUTURE IS NOW!                                                              Keys .....................................................................94%
     The need for you to have a strong influential marketing partner to help you get the word                                                    Locks & Door Hardware ...........................94%
out on your products and services is more CRUCIAL today than ever before! Locksmith                                                              Padlocks ............................................................84%
Ledger continues to lead the way by partnering with the Cygnus Security Media group—                                                             Safes & Safe Locks ...................................... 67%
a *combined audience of over 186,406 1 security professionals with purchasing power! The

                                                                                                                                                                         [98%]
Cygnus Security Media group, with its vast array of publications, supplements, research
capabilities, internet leadership and custom marketing opportunities make Locksmith Ledger
International your ONLY viable marketing option in the industry. Take advantage of our
resources and grow your business!                                                                                                                      of all respondents reported
     All of us at Locksmith Ledger are professionals dedicated to marketing your products                                                             having purchasing influence
and services and are therefore committed to your success. No matter your budget or size our                                                           in one or more of the above
goal is to make sure your time and money spent in the market yields results—the results you                                                                      categories
want! We are an extremely dedicated team whether it’s at trade shows, in webinars or face
to face—YOU SEE US—we provide you the exposures you need to improve your bottom
line—can our competition say that—I think not!
     Locksmith Ledger puts ALL its resources on the table. With the industry’s
                                                                                                                                                                         [92%]
commitment to us, the loyalty of our audience and the dedication of our staff, Locksmith                                                                      of our respondents
Ledger stands alone as the industry’s leading information resource whether it’s in print or                                                                  purchase through the
on line. We value and take pride in our audience, our product, our staff, our tradition and                                                                   distribution channel
most of all your support.
     As publisher of Locksmith Ledger International, I appreciate the YEARS of loyalty
you have shown us. If you are new to Locksmith Ledger we welcome you like and ask that                                                                                    [61%]
you put our experience to the test.
                                                                                                                                                       rely on industry trade
     We look forward to showing you how we will add value to your 2012 marketing plans
                                                                                                                                                     magazines for industry news
and remember... We work for you!

Sincerely,                                                                                                                                                                  [2.4]
                                                                                                                                                   average number of readers per
                                                                                                                                                     copy for the May 2011 issue,
                                                                                                                                                   comprising a reading audience
Nancy Levenson-Brokamp, Publisher                                                                                                                             of 27,425



1. Source—Figure represents total gross reach (including duplication) across all channels. LOCKSMITH LEDGER INTERNATIONAL: 11,481 TOTAL QUALIFIED June 2011 BPA Circulation Statement.SecurityInfoWatch.com:
77,025 Omniture/HBX Analytics. SECURITY TECHNOLOGY EXECUTIVE 52,000 print and digital edition. Includes: 34,003 (print), 3,031 (digital), TOTAL QUALIFIED 37,034 June 2011 BPA Circulation Statement, plus 14,966
non-audited digital. SECURITY DEALER & INTEGRATOR: 36,000 print and digital edition. Includes: 28,000 (print) TOTAL QUALIFIED June 2011 BPA Circulation Statement, plus 8,000 non-audited digital.


                                  Locksmith Ledger International                                         2        www.locksmithledger.com
“We use it to stay informed of new
technology, and as a learning tool.”
— Access Control Manager, Commercial Business
                                                                                                                                           Audience Profile
What action(s) have you taken during the past year as a                                               Which of the following most closely describes your primary
result of advertisements and/or articles in Locksmith Ledger                                          business classification? [3]
International? [2]
Bought products or services advertised ....................................... 61%
Recommended the purchase of these products ......................50%                                  Locksmith Shop 61%
Referred an ad/article to someone
else in the company by passing along                                                                           Institutional 21%
a tearsheet, photocopy or actual issue ......................................... 35%
                                                                                                                       Security 10%
Discussed an ad/article with
someone else in the company ............................................................ 51%                   Maintenance 5%
Requested additional information from
a company, sales representative or distributor ......................... 45%                                          Hardware 3%
Utilized reader service card to request further action...........20%
Visited advertiser’s Web site ..............................................................80%




              [95%]                                           [46.8]                                  How would you define your current business?
                                                                                                      (Choose one only) [2]
                                                                                                      Electronics .................................................................................................................5%
     of all respondents                                    the average                                Access Control.......................................................................................................13%
   reported having taken                               number of minutes                              Door Hardware .....................................................................................................57%
                                                       respondent spends                              Automotive ..............................................................................................................17%
                                                         reading an issue                             Safes .............................................................................................................................6%
                                                                                                      Integrated Systems ..............................................................................................4%

                                                                                                      How would you define your business growth
Which of the following publications do you receive
                                                                                                      and direction in the next 3-5 years? [3]
personally addressed to you? [2]
                                                                                                      Electronics ..............................................................................................................64%
                                                                                                      Access Control..................................................................................................... 67%
                Locksmith Ledger                                                       100%           Door Hardware .................................................................................................... 63%
                  Door Hardware                       17%                                             IP .................................................................................................................................. 37%
                        Keynotes                         36%                                          Safes ..........................................................................................................................36%
    Security Dealer & Integrator                       25%                                            Automotive ............................................................................................................42%
Security Distributing & Marketing                   14%                                               CCTV .........................................................................................................................39%
          Security Product News                     15%                                               Alarms....................................................................................................................... 32%
         The National Locksmith                            46%                                        Integrated Systems ........................................................................................... 38%
                           Other                   7%
                                                                                                      Percent of Audience Increasing Direction
                                                                                                      When it Comes to Obtaining Information “Critical” to Your
                                                                                                      Work, How Important are the Following? [3]
                                                                                                      Our Audience Responded with:
                                                                                                      #1 Trade Magazines....................................................................................... 61%
                                                                                                      #2 Internet / e-newsletters......................................................................... 51%




2. June 2011 Harvey AD-Q
3. August 2010 Audience Survey



                                 Locksmith Ledger International                                   3         www.locksmithledger.com
 2012
PROGRAMS



  Advertorial
  Design a high-impact, highly credible                                                            Editorial
  advertorial that presents your company’s
                                                                                                   Locksmith Ledger International provides
  technology or application expertise in a
                                                                                                   the detailed informational foundation for
  powerful and comprehensive presentation.
                                                                                                   today’s progressive locksmith/security access
  Belly Bands & Wrappers                                                                           professional. While continuing to serve the
  Using a belly band or full wrapper to adver-                                                     traditional locksmith, Locksmith Ledger is
  tise your product or service is a sure way to                                                    the leader in providing forward thinking
  gain visibility.                                                                                 editorial and services in the emerging new
  e-Reader Service                                                                                 technologies of Electronics, Access Control
  The only publication to provide you with                                                         and CCTV.
  immediate e-mail reader service response.
                                                                                                   Locksmith Ledger International is the leader in
  Inserts                                                                                          providing cutting edge product information
  Put your company’s product sample, CD-                                                           and installation techniques for the Locksmith
  ROM or brochure directly in the hands of                                                         and Installing Security Access Professional.
  our readers by inserting it in the magazine.
  List Rentals                                             Every month, Locksmith Ledger International highlights new products as well as their
  Whether you’re interested in an industry,                step by step installation process, making it a must read for all security professionals
  function or geographic selection, Lock-
  smith Ledger International’s qualified list              New For 2012 — Digital Archived Issues
  can be customized to your requirements.                  Gain additional online exposure through electronic archived editions for each issue.
  Poster
  Go BIG with a poster tipped into the maga-               Locksmith Ledger International covers:
  zine. Adhered to the issue with releasable               •   Access Control
  glue, the poster can be removed, unfolded                •   Automotive
  and displayed in your prospect’s work envi-              •   Door Hardware
  ronment for a non-stop reminder of your                  •   Electronics
  company’s capabilities.                                  •   CCTV
                                                           •   Safes & Safe Locks
  Reprints
                                                           •   Tools and more
  Using reprints of articles that have featured
  your products and services is an excel-
                                                           Monthly editorial columns include:
  lent way to position your company as an
                                                           •   Sales & Marketing
  expert for a given application or technology.
                                                           •   News You Can Use
  Contact your Sales Manager for pricing and
                                                           •   Electronics ABC’s
  availability.
                                                           •   Continuing Education




1. 2011 P.O.D. Interactive Metrics




                                     Locksmith Ledger International       4     www.locksmithledger.com
“The articles in Locksmith Ledger International are very informative
and provide a lot of information about new products”
— Owner, Locksmith Shop/Store Selling Primarily Traditional Locks, Key Cutting & Auto Servicing




Special Sections with Bonus Distribution
                   March & November                                                                         June
                   ISC West (March) and ISC Solutions                                                       The 8th Annual Access Control Security
                   2012 East (Nov.)                                                                         Supplement
                   Targets the locksmith, installer, alarm dealer and                                       Reach over 186,406 1 subscribers. Locksmith Ledger,
                   specifier looking for products and services. Bonus                                       Security Technology Executive and Security Dealer
                   distribution of nearly 2,500 copies at both shows.                                       & Integrator once again come together to focus on
                                                                                                            access control. This supplement will be polybagged in
                   April                                                                                    all three publications. Don’t miss this!
                   Know Your Distributor.
                   One of the most informative and highly acclaimed                                         July
                   sections of the year. A comprehensive listing of every                                   Annual Corporate Profile Issue
                   distributor and supplier in North America. If you are                                    Highlight your company in a two-page, four-
                   a distributor, this is a must advertise issue.                                           color spread containing your ad message and your
                                                                                                            company’s profile complete with text, corporate logo
                   June & December                                                                          and photos.
                   Big Book
                   The Cygnus Security Media group: Locksmith                                               September
                   Ledger International, Security Dealer & Integrator                                       ASIS/Security Showcase
                   and Security Technology Executive launched the                                           Target institutional installers and end users with
                   industry’s only true Product Tabloid in 2010.                                            your showcase product
                   Again, this annual Product Supplement will target
                   over 186,406 1 industry professionals. Sectioned by                                      October
                   category you won’t want to miss this opportunity.                                        DHI/Door Hardware Showcase
                   Bonus distribution through-out the year.                                                 DHI will highlight the newest in hardware, focusing
                                                                                                            on the over 60% of our audience that plans to grow
                   May                                                                                      their door hardware business.
                   The 6th Annual “Original” Automotive
                   Supplement                                                                               December
                   Reach the automotive sector with an industry one-                                        Directory, Security Register 2012/2013
                   of-a-kind supplement. Complete automotive focus                                          The #1 year-long industry directory reference guide
                   highlights your product in editorial & showcase.                                         for security professionals. Reach an audience of more
                   Bonus distribution through-out the year. In 2011 an                                      than 25,000 paid subscribers and bonus circulation at
                   additional 5,000 were distributed.                                                       ISC, ASIS, NFMT, ALOA, DHI, NBFAA and more.

                   May
                   Harvey AD-Q
                   Advertisers (1/2 page or larger) will receive an
                   exclusive FREE Harvey AD-Q study that measures
                   the effectiveness of their advertising campaign.



                   1. Source—Figure represents total gross reach (including duplication) across all channels. LOCKSMITH LEDGER INTERNATIONAL: 11,481 TOTAL QUALIFIED June 2011 BPA
                   Circulation Statement.SecurityInfoWatch.com: 77,025 Omniture/HBX Analytics. SECURITY TECHNOLOGY EXECUTIVE 52,000 print and digital edition. Includes: 34,003 (print),
                   3,031 (digital), TOTAL QUALIFIED 37,034 June 2011 BPA Circulation Statement, plus 14,966 non-audited digital. SECURITY DEALER & INTEGRATOR: 36,000 print and digital
                   edition. Includes: 28,000 (print) TOTAL QUALIFIED June 2011 BPA Circulation Statement, plus 8,000 non-audited digital.




                Locksmith Ledger International                                    5        www.locksmithledger.com
2012
PROGRAMS

                  Space Closing/
                                            Editorial Calendar
    Issue        Material Deadline           Cover Focus                       Product Focus                Special Report                Techniques & Installations
                   11/30/2011                                            Residential Hardware &
  JANUARY                            High Security Lock Systems                                              The UPSALE                     Real Life Installations
                    12/8/2011                                               Security Products
                   12/28/2011        Institutional: Balancing Life                                        Commercial Door
 FEBRUARY                                                                      Utility Locks                                          Aluminum Door Lock Installations
                    1/7/2012             Safety with Security                                            Accessory Hardware

                    1/27/2012           Keypads, Readers and
   MARCH                                                                      Power Supplies              Trends in Security                Real Life Installations
                     2/6/2012                Biometrics

                    2/27/2012                                                                                                            Replacing Cylindrical Knob
    APRIL                               Know Your Distributor             Electric Strike Review             SHDA Report
                    3/8/2012                                                                                                               Locks with Lever Locks
                    3/26/2012                                                                               Understanding
   MAY &                             Wireless Security Products       Safes – More than a Metal Box                                         Real Life Installations
                    4/6/2012                                                                                Mortise Locks
 Automotive
 Supplement        Locksmith Ledger continues to reach out to the Automotive community with its 6th Annual Automotive supplement. Automotive Locksmithing will be
                                                                                                                                                  venues. Don’t

                    4/27/2012         New Trends in Electrified           Keys, Key Machines &                                            Servicing Interchangeable
   JUNE &                                                                                                   Specialty Tools
                    5/7/2012              Door Hardware                        Accessories                                                      Core Cylinders
Access Control
 Supplement                                                                                The 8th Annual Access Control Supplement will reach over 70,000 subscribers!
                                                                                               together to focus on access Control from all directions. Reach the Locksm
   SPRING                                                             SPRING BIG BOOK – Reach an audience of over 70,000 with the ONLY ALL PRODUCTS Tabloid Supp
  BIG BOOK                                                            Technology Executive come together with a comprehensive supplement of ONLY products. Don’t m

                    5/27/2012
    JULY                                New Products Review                  Push Button Locks               ALOA Report                    Real Life Installations
                    6/10/2012

                    6/28/2012         Institutional: Gain Control
   AUGUST                                                                Padlocks & Accessories            The Web Counts              Installing no-cut Electric Strikes
                     7/6/2012               of Your Facility
                    7/25/2012                                                                                Warranties &
 SEPTEMBER                            Biometric Advancements                   Door Closers                                                 Real Life Installations
                     8/6/2012                                                                                Guarantees

                    8/27/2012          Integrating Commercial                                               Residential &
  OCTOBER                                                                       Exit Devices                                           Programming Electric Safe Locks
                     9/7/2012               Door Products                                                Decorative Hardware


                    9/26/2012                                             Interchangeable Core             Adding CCTV as
 NOVEMBER                             Institutional: Healthcare                                                                             Real Life Installations
                    10/5/2012                                                   Round up                    a Profit Center

                   10/22/2012                                                         A Year Long Reference Guide For Locksmiths and Security Professionals. Since 1969
 DIRECTORY
                    11/9/2012                                                                    Distributed throughout the year to schools, industry leaders, trade shows
   WINTER                                                    Winter BIG BOOK - Reach an audience of over 70,000 with the ONLY ALL PRODUCTS Tabloid Supplement in th
  BIG BOOK                                                                        come together with a comprehensive supplement of ONLY products. Don’t miss this o
                   10/29/2012                                                                             Developing Wiring
 DECEMBER                                 Automotive 2013               Single Door Access Control                                        Lock Opening Techniques
                    11/4/2012                                                                                Diagrams




                       Locksmith Ledger International                    6       www.locksmithledger.com
             Electronic Feature              Automotive feature             Value Added Benefits            Special Sections          Shows & Bonus Distribution
       Upgrading Electronic Security                                     Full page ads receive 1000
                                            Outfitting a New Van                                          2011 Editorial Index
                Systems                                                      e-subscriber names
                                               Keyless Remote                                                                              BONUS: NFMT
              Electronic ABC’s
                                                Programming                                                                            3/13-15, Baltimore, MD
                                                                                                                                        Cologne Hardware Fair
       Perimeter Control – Gate Locks                                      Free Security showcase                                      3/4-7, Cologne Germany
                                         Servicing Sidewinder Locks                                       Security Showcase
                & Operators                                                with 1/2 page or larger                                   NFMT 3/13-15, Baltimore, MD
                                                                                                                                  ISC-WEST 3/27-30, Las Vegas, NV
                                                                         Full page spreads receive       Know Your Distributor      Govsec 4/2-4, Washington, DC
              Electronic ABC’s            Motorcycle Lock Servicing
                                                                            2500 name e-blast                  Listings              SHDA 4/24-27, Chicago, IL
         Troubleshooting An Access                                                                         Safes & Safelocks              SAVTA 4/30-5/5
                                                                                Harvey AD-Q
              Control System                                                                                   Showcase             IFSEC Birmingham, ENGLAND
 reviewed from all directions and an overall view is provided for our readers. The Automotive Supplement will be distributed throughout the year at many automotive
 miss this BONUS opportunity!!!
                                                                        Run in both June issue and
                                                                                                                                             BONUS: ESX
              Electronic ABC’s              Automotive Essentials      Access Control Supplement &        Security Showcase
                                                                                                                                        6/25-29, Nashville, TN
                                                                       receive a FREE 4-page insert
 ! Locksmith Ledger, Security Dealer & Integrator and Security Technology Executive again come
mith, Institutional Locksmith, Installer, Integrator, Dealer and End User ALL at the same time!
plement in the industry. The Leading Security Group – Locksmith Ledger, Security Dealer & Integrator and Security
 miss this opportunity to reach your buying customers as well as perspective customers – your competition wont!
                                                                                                                                    ALOA 7/7-14, Las Vegas, NV
           Programming Access                Fitting Keys without
                                                                          New Products Showcase            Corporate Profiles     Americas Security Expo, Miami, FL
              Control Systems                   Disassembling
                                                                                                                                      BONUS: NFMT Las Vegas

              Electronic ABC’s              Automotive Essentials

                                          Transponder Programming       Free Security showcase with                                ASIS 9/10-12, Philadelphia, PA
        Wiring – Tools to Techniques                                                                      Security Showcase
                                                  Update                     1/2 page or larger                                                GPLA
                                                                                                                                    DHI 10/17-18, Las Vegas, NV.
                                                                       Free Hardware showcase with          Door Hardware          Yankee Security, Sturbridge, MA
              Electronic ABC’s              Automotive Essentials
                                                                             1/2 page or larger               Showcase                    CANASA Toronto
                                                                                                                                           ILA Conference
                                                                         Full page ads receive 1000
         Recommending Maglocks             Car Opening Procedures      e-subscriber names & Security                              ISC Solutions 11/1-2, New York, NY
                                                                                 Showcase
9, this has been the best Industry resource for product identification and Manufacturer/Distributor products and locations.
s, association & organizations including: ISC. GOVSEC, SHDA, IACP, NBFAA, ATFA, SIA, NAAA, ALOA, DHI and more
he industry. The Leading Security Group – Locksmith Ledger, Security Dealer & Integrator and Security Technology Executive
opportunity to reach your buying customers as well as perspective customers – your competition wont

              Electronic ABC’s              Automotive Essentials            Web Page Capture           2013 - What to Look For




                                           Locksmith Ledger International                       7      www.locksmithledger.com
2012
PROGRAMS



Interactive Marketing & Buyers Guide Services
             Web presence is VITAL to your brands. Locksmith         Site Metrics
             Ledger.com is a progressive, up-to-date website that    Monthly Page Views: 49,955
             incorporates news, product showcases, surveys,          Unique Monthly Visitors: 13,035
             an online Buyer’s Guide and more. An all-new            Average Time on Site: 5 minutes, 56 seconds
             website redesign will keep industry professionals       (Source: Omniture Analytics, September, 2011)
             informed and connected like never before with
                                                                     Let Us Help You Reach Your Ideal Audience
             enhanced navigation and social media connections
                                                                     LocksmithLedger.com can keep you ‘connected’:
             with Facebook, Twitter and LinkedIn, along with an
             optimized mobile version. New ways for marketers        Display ads: On homepage and interior pages.
             to reach and engage with this influential audience at
                                                                     Buyers Guide: Searchable guide of products and
             multiple points during the purchasing process.
                                                                     companies serving the industry. Make sure your
             Coming off the site as well is a series of              product or company shows up at the top when a
             opt-in e-newsletters with content geared                buyer is looking for a solution.
             to their specific audiences 1 :
                                                                     Product Showcase E-blasts: Buyers are looking for
             •	 Monthly e-newsletter focused on upcoming
                                                                     new products. Engage them by showcasing a new
                magazine issue. 9,189 opt-in recipients. Average
                                                                     product or service.
                open rate 18%
                                                                     Customized E-Mail Campaigns: Can work to
             •	 Product Showcase—Monthly product
                                                                     secure instant purchases and help to increase traffic
                showcase. 8,792 opt-in recipients. Average open
                                                                     to your website with links embedded into the page.
                rate 18.5%
             •	 Notes from the Editor—Monthly e-newsletter           Sponsorships: We customize content sections to meet
                from Gale Johnson, Editor-in-Chief of Locksmith      your branding needs. Develop microsites and landing
                Ledger. 8,752 opt-in recipients. Average open rate   pages to further broaden your marketing message.
                over 19%                                             Webcasts: Customized content delivered to decision-
             •	 EventWatch—Monthly e-newsletter featuring            makers. Great for sales lead generation and are a direct
                upcoming events within the industry. 8,793 opt-in    communication path to talk with your prospects live!
                recipients. Average open rate over 18%               Both editorially driven webcasts (multiple sponsors)
                                                                     and custom sole sponsored webcasts.
             •	 e-blast—News and promotions to targeted
                audience. 8,697 opt-in recipients. Average open      New For 2012—Featured Video: This exciting
                rate 20%                                             program promotes and features your video on
                                                                     LocksmithLedger.com, in our eNewsletters, in the
             The benefits of an interactive ad campaign
                                                                     Video Library, and on our social media pages. Push/
             with LocksmithLedger.com include:
                                                                     pull/SEO and social media in a single solution. Ask
             •	 Increasing your reach and frequency
                                                                     about our video creation services, if needed.
             •	 Providing immediate and measurable results
                                                                     All marketing programs on LocksmithLedger.com
             •	 Enabling online surveys for research and product
                                                                     include your receiving reliable, 3rd party reporting
                feedback
                                                                     on campaign performance, both for on site and
             •	 Reinforcing your print message                       outbound programs. You have both peace-of-mind
             •	 Directing your customers to a specific location      and quantifiable results allowing you to see what’s
                on your website                                      working and what can be expanded.
             •	 Increasing brand awareness
                                                                     1.October 2011 P.O.D. Interactive Metrics



       Locksmith Ledger International              8     www.locksmithledger.com
                                                                    “The articles in Locksmith Ledger
                                                                    International are very informative
                                                                    and provide a lot of information
                                                                    about new products”
                                                                    — Owner, Locksmith Shop/Store Selling Primarily
                                                                      Traditional Locks Key Cutting & Auto Servicing


                                                                    Why Partner with LocksmithLedger.com?1
                                                                    We asked our audience which products, systems or services they
                                                                    recommend, specify, install or buy.
                                                                    Access Control Systems .................................................................. 45.9%
                                                                    Automotive & Locksmith Tools .....................................................52.5%
                                                                    Business Services / Insurance ......................................................... 12.7%
                                                                    CCTV Systems ...................................................................................... 22.0%
                                                                    Electrified Door Hardware ..............................................................40.3%
                                                                    High Security Locks .............................................................................54.1%
                                                                    Key Cutting Machines .........................................................................51.4%
                                                                    Keys............................................................................................................ 66.8%
                                                                    Locks & Door Hardware ..................................................................... 72.1%
                                                                    Padlocks ...................................................................................................59.5%
                                                                    Safes & Safe Locks ............................................................................. 44.3%


                                                                    What actions are our readers taking as a result of viewing
                                                                    online advertising? 1
                                                                    Went to Website.................................................................................. 50.5%
                                                                    Researched Products ........................................................................ 45.9%
                                                                    Recommended/Specified Brand ...................................................18.7%
                                                                    Requested Sales Materials .............................................................. 33.4%
                                                                    Downloaded Case Study ...................................................................12.3%
                                                                    Scheduled a Sales Call .............................................................................6%


                                                                    Social Media
                                                                    Let us help build your social media footprint through our
                                                                    fast-growing social media brand extensions.




                                                                    iPad Apps
                                                                    Custom apps are a great way for manufacturers to
                                                                    showcase content, new products, or custom buyer’s
                                                                    guides that companies don’t have time to produce.
                                                                    Locksmith Ledger Digital can build a targeted app
                                                                    providing a great way to engage your customers
                                                                    on a new digital platform. Ask about sponsorship
                                                                    opportunities for Locksmith Ledger’s iPad magazine
                                                                    app providing high-impact, multi-media messaging
                                                                    in an uncluttered ad environment.

1. Publisher’s Reader Survey with confidence interval of 95%



                                   Locksmith Ledger International        9         www.locksmithledger.com
2012
PROGRAMS

Print Advertising Rates
Black & White Rates                                                                  Product Showcase in Special Supplements
                      1x          4x          7x          13x      18x      24x      ASIS • ISC Solutions • ISC West • DHI • ALOA - $500 Without Advertising,
Full Page             $2,880      $2,735      $2,585      $2,370   $2,120   $2,025   FREE If Advertising. Includes: Product Photograph, Reader Service Number
2/3 page              $2,220      $2,150      $2,030      $1,880   $1,735   $1,640   and Product Description
1/2 page island       $1,995      $1,800      $1,705      $1,560   $1,395   $1,350   Combination Rates
1/2 page              $1,880      $1,645      $1,550      $1,430   $1,305   $1,285   Receive a multi-volume discount on ads* placed in any of our special
1/3 page              $1,220      $1,145      $1,130      $975     $910     $845     supplements when you place an additional ad in the Locksmith Ledger. See
1/4 page              $1,040      $970        $930        $890     $805     $780     your sales manager for details. * 1/2 page or larger
1/6 page              $725        $660        $650        $595     $540     $520     For Information Concerning Concerning
1/8 Page              $596        $545        $525        $475     $420     $400     Classified, Security Marketplace, Distributor
2 Page Spread         $5,730      $5,450      $5,150      $4,740   $4,465   $4,145   Index, or Hot Spots Rates
                                                                                     Please Contact Erica Finger at (800) 547-7377 x1324,
Covers                                                                               erica.finger@cygnus.com, fax: (920) 328-9014
Inside Cover      $4,340
Inside Back Cover $4,230
Back Cover        $4,475                                                             Digital Advertising Rates
                                                                                     Homepage and Run of Site
Color Charges                                                                        Rotating Leaderboard 728 x 90 Primary                             $700
Four-Color            $1,170                                                         Rotating Leaderboard 728 x 90 Secondary                           $300
Four-Color            $1,830 (2 page spread)                                         Rotating 300 x 250 Primary                                        $600
Standard 2-Color      $430                                                           Rotating 300 x 250 Secondary                                      $350
Matched Color         $485                                                           Rotating 160 x 600 Skyscraper                                     $350
                                                                                     Fixed 120 x 90 Button                                             $250
Security Marketplace: 1/9th page
                      1x          4x          8x          12x                        Welcome Page
                      $250        $205        $180        $160                       550 x 480 on Homepage and ROS                          $2,000/month
Web Offer: Duplicate Your Print Classified Ads Online, add $35.                      Online Buyer’s Guide
Classified Advertising                                                               Tier I: Category Sponsorship                             $4,000/year
                    1x            4x          8x          12x                        Tier II: Sub-Category Sponsorship                         $1,500/year
                                                                                     Featured Company Listing                                   $900/year
Per Column Inch For
Monthly Visibility. $100          $90         $85         $75                        e-Newsletters
Add Color to Any Classified, $15 Extra Per Month.                                    EventWatch (Monthly)                                            $1,000
                                                                                     Notes from the Editor (Monthly)                                 $1,200
Distributor Index
                                                                                     ProductWatch (Monthly) – Per Spot                                $500
                      1 inch      2 inch
                      $130        $215                                               e-Mail Blasts
                                                                                     Entire list opt-in list                                         $1,800
Hot Spot: 1/8th page
                      1x          4x          8x          12x                        Webinar all-inclusive marketing campaign
1/8 Page              $405        $380        $355        $325                                                                                       $5,000

                                                                                     Video
                                                                                     Cost per video            1 month         6 months          12 months
                                                                                                               $300            $800              $1,000

                                                                                     Ask about our Bronze, Silver, and Gold Packages.




                            Locksmith Ledger International                      10   www.locksmithledger.com
Mechanical Requirements
Mechanical Requirements                                                                          Live Area
Page Unit                        Width     Depth Bleed                        Trim Size          Essential elements should be kept 3/8” from outside edges, 1/2” in from the gutter.
Full Page Spread                 14        9.875 16.25 x 11.125                                  PDF is the preferred format for file submission
Full Page                        7”        9.875” 8.25 x 11.125”       7.875 x 10.875”           Careful attention must be paid to the proper creation of PDF files to ensure
2/3 Page                         4.5       9.875                                                 that they will reproduce correctly.
1/2 Page Island                  4.5       7.375
1/2 Page Vertical                3.375     9.875
                                                                                                 Accepted native page file formats
                                                                                                 InDesign, QuarkXPress, Adobe Illustrator, Macromedia, Freehand 9 and Adobe
1/2 Page Horizontal              7         4.875
                                                                                                 Photoshop (older versions also may be accepted).
1/3 Page Vertical                2.125     9.875
1/3 Page Horizontal              7         3.25                                                  Page file printouts
1/3 Page Square                  4.625     4.875                                                 • Note special instructions directly on your provided laser proof.
1/4 Page Vertical                3.375     4.875                                                 • If fifth or spot colors (actual PMS color) are to be used, they should be
1/4 Page Horizontal              7         2.25                                                    clearly indicated.
1/6 Page Vertical                2.125     4.875                                                 FTP Digital File Transfer
1/8 page Vertical                2.125     3.625                                                 • Go to: http://webftp.cygnuspub.com.
                                                                                                 • Type in Jane Pothlanski.
                                                                                                 • Fill in your name, subject, e-mail address and message.
                                                                                                 • Press the browse button to attach a single file or compressed folder
                                                                                                   from your computer.
 Full Page            2/3 Page           1/2 Page   1/2 Page     1/2 Page        1/3 Page
                                                                                                 • Hit “continue.”
                      Vertical            Island    Vertical     Horizontal      Vertical

                                                                                                 Terms and Conditions
                                                                                                 Production charges may be billed at a rate of $85 per hour if applicable. Interest will
                                                                                                 be charged if invoice is not paid within 30 days. The rates are only guaranteed for the
                                                                                                 frequency herein. Changes and cancellations must be made in writing. No cancellations
                                                                                                 permitted after closing date. Contract frequencies not met may receive a short rate.
 1/3 Page             1/3 Page           1/4 Page   1/4 Page       1/6 Page      1/8 Page        Cygnus Business Media is not responsible for either the content or the opinions
 Horizontal            Square            Vertical   Horizontal     Vertical      Vertical
                                                                                                 expressed within paid advertisements, or for any errors they may contain. Publisher
                                                                                                 reserves the right to reject any advertisement deemed unsuitable for publication.
                                                                                                 Recognized advertising agencies are allowed 15% of gross billing, provided account is
                                                                                                 paid in full within 30 days.

                                                                                                 Detailed material instructions
             Spread
                                                                                                 For specific information on materials and digital ad submission please visit,
                                                                                                 http://www.locksmithledger.com/arc/ and click on the “Print” tab.


                                                                                                 Please direct any questions regarding
                                                                                                 ad materials to:
                                                                                                 Jane Pothlanski, Production Manager
                                                                                                 3 Huntington Quadrangle, Suite 301N
                                                                                                 Melville, NY 11747
                                                                                                 Phone: (631) 963-6296
                                                                                                 eFax: (877) 284-2765
                                                                                                 jane.pothlanski@cygnus.com



                                    Locksmith Ledger International                          11      www.locksmithledger.com
 2012
PROGRAMS



Our Products And Services                                                  Contact Info
PRINT MARKETING                         TRADE SHOW SUPPORT                 For more information, please
• Magazine display advertising          • Preshow advertising services     contact (800) 547-7377
• Reprint services                      • Show appointment scheduling
• Supplements                           • Show podcasts                    Sales
• White papers                          • Show video services              Nancy Levenson-Brokamp
                                        • Show webcasts                    Publisher • Ext. 2702
                                                                           nancy.brokamp@cygnus.com
DIGITAL MARKETING                       • Trade show traffic development
• Buyers guide advertising                                                 Ryan Olson
• Email marketing                       CUSTOM MARKETING                   Account Manager • Ext. 2719
• Mobile marketing                      • Custom newsletters               ryan.olson@cygnus.com
• Newsletter advertising                • Custom print publications        Erica Finger
• Social media                          • Custom research services         Classified Sales Manager • Ext. 1324
• Podcast sponsorships                  • Custom seminars                  erica.finger@cygnus.com
• Video sponsorships                    • Custom supplements
• Webcast sponsorships                  • Custom videos                    Editorial
                                                                           Gale Johnson
• Website advertising                   • Custom webcasts
                                                                           Editor-in-Chief • Ext. 2703
                                        • Custom websites/microsites       gale.johnson@cygnus.com
EVENT MARKETING                         • Writing services
• Event sponsorships                                                       Emily Pike
• Receptions                            LIST/DATABASE SERVICES             Managing Editor • Ext. 2224
                                                                           emily.pike@cygnus.com
• Road shows                            • Data enhancement services
• Seminars                              • Data hygiene services            Jerry Levine
                                        • Database development/            Technology Editor • (818) 700-0640
MARKET RESEARCH                           management                       jerry.levine@cygnus.com
• Consultations with industry           • Email services                   Production
  experts (editors & others)            • List append services             Jane Pothlanski, Print & Interactive
• Focus groups                          • List management services         Production Manager • Ext. 6296
• Market research surveys                                                  jane.pothlanski@cygnus.com
• Product pretest marketing             DEPLOYMENT SERVICES
  services                              • Email services                   Interactive
                                                                           Rob Hammond
                                        • List rental
                                                                           Website Manager • Ext. 2227
                                        • Mailing services
                                                                           rob.hammond@cygnus.com
                                        • Printing services
                                                                           Circulation List Rental
                                                                           Elizabeth Jackson,
                                                                           Account Executive • Merit Direct LLC
                                                                           (847) 492-1350 • Ext. 18
                                                                           ejackson@meritdirect.com




Strategies & Solutions for Protecting
A member of the Cygnus Security Media Group
      People, Assets & Property

Locksmith Ledger International • Locksmithledger.com
Security Technology Executive • Security Dealer & Integrator • SecurityInfoWatch.com

								
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