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How to do targeted email marketing
The 20th century has ushered in new developments in technology and one of the most useful and
widely-used technologies we have now is the use of the internet. The internet revolution gave rise
to a much modern means of communications and paved the way for email marketing.
Targeted email marketing is one of the most effective tools being used by internet marketers to get
people to know more about their products, and ultimately to patronize their products. As what its
name denotes, targeted email marketing are emails sent to one's target market.
An email marketer does this buy devising a way to build as many email addresses of his target
market. One of the most common strategies being used by email marketers is the sign-up box
placed in their website. Most often, the sign up box pops up in the website and asks the internet
user if he wants to avail of certain products for free. These products can come in the form of
newsletters, white papers, recipes, or just about anything to encourage the user to sign up and
reveal his email address.
Once the user has signed up, he will be asked to check several boxes as to what products he
would prefer to receive and on what topics. Through the sign up process, the webmaster gets not
only the user's address but his preferences, hobbies, interests and other matters that would b e
useful for internet marketers.
The target markets or users that have signed up for newsletters or any free items would then
receive the newsletters weekly, depending on the program being used by the webmaster. Such
newsletters will include topics that are of interest to the user. If the internet marketer is selling
health-related products then perhaps the newsletter will feature interesting topics on health, proper
diet, even healthy recipes. With the newsletters are especial offers about the products being sold.
Unknowingly, the user is being bombarded with information which would make him give in and
realize that he has a need for the products being sold.
A good email marketer will use soft selling and not hard selling in advertising g his products
through the newsletters. Having the right information about the target market will create the
difference in successful email marketing. The more you know about the interests and buying
habits of your target market, the more chances of you giving him the necessary materials to
encourage him to buy your products.
To be effective, targeted email marketing must make use of a strong headline. The marketer must
make a proposition to his target market, and make it easy for the target market to respond to such
proposition by making a possible set of actions available to him in just one click.
No reader would give even a glance at a piece of material which does not have an interesting
headline. The first thing the reader will look at is the headline so it must be captivating and
complete in itself. Man is by nature egoistic so take advantage of this knowledge and condition
and make your target market believe that the article was specifically written for him. From the
headline itself, make your readers feel that they are reading something that would make a
difference in their lives. Something t hat would enhance their beauty, body and mind. The
clincher here though, is that most readers would take a second d look at an article with the word
sale in it.
You must believe in your product to make your sales pitch, which is in the guise of an article, more
believable and more persuasive. If you do not believe in your product then it will show with your
words. Words are magical and so powerful they can make or break your marketing campaign. So
if you are not an effective writer then you better hire one if only to make your article more punchy
Make the readers fell that they have a need for the product and you are giving them a favor by
making such products available to them. The magic word here is benefit; anything that would
benefit your reader would persuade them to read and to make use of your product. Everyone
wants to improve his beauty, his physique and his mind. Everyone wants to become a better
person. Everyone wants to make money. Take your cue from these and you will not go wrong
with the articles you supply your target market. However, do not give the readers everything in the
email. If your goal is to increase website traffic, then give them something to salivate on which will
encourage them to click the lick to your website.
Give your reader a choice as to what you want him to do after reading your email. Most emails
have great articles that are persuasive. However, they failed to include choices of what they want
their readers to do after reading the articles. And even if you presented choices of action to your
readers, why should they do that? What would be their benefits if they follow your proposition and
call to action?
And while you have much information to reveal in your email, do not tire your readers. Make the
email short and concise. Your readers are busy people and they do not have all day top read your
email. And even if they do have the rest of the day, they would not spend it reading your email
especially if you do not offer them something in return.
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