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					Welcome
to the world of…
The founders
0) Structure
1)   Introduction
2)   History        Dorota
3)   Facts          Natascha
4)   Services       Annika
5)   Criticism      Farina
6)   Conclusion
7)   Bibliography
1) Introduction
- Use Google… -
2) History
 - By Dorota -
The founders
Sergey Brin


   Sergey Brin was born in August 1973 in
    Moscow
   At the age of five he emigrated with his family
    to California, in the USA
   He was interested in computers and
    mathematics from early in his childhood on
   Sergey studied Computer Science and
    Mathematics at the University of Maryland
    and he received his Bachelor Degree with
    high honors.
   He studied for his masters degree in
    Computer Science at the Standford
    University
Lawrence Page



     Lawrence Page, also known as Larry Page,
      was born in March 1973 in Michigan
     Computers played an important part in his
      life
   Larry has a Bachelor of Science Degree in
    computer engineering from the University of
    Michigan
   He received his Masters Degree at the
    Standford University
   1995: The history of Google began when
    Lawrence Page and Sergey Brin met each
    other at the Stan+ford University
   1996: The founders began to work on a
    research program the search engine, a
    project for their studies. They wanted to
    develop a search engine that is based on
    relationships between websites.
   1997: Google became an independant
    website, after it originally used to be the
    Stanford website→ google.stanford.edu
   1998: The founders found an investor,
    Andy Bechtolsheim, who helped them to
    accomplish their aim and gave the company
    Google Inc. $100,000.
   1999: The company moved into offices in
    Palo Alto, California.
   2000: Google became the best search
    engine on the market!
   2003: The company moved into a complex
    of buildings in Mountain View, California
   2004: Google on the stock exchange
Googleplex
          3) Facts
           - By Natascha -

Where does the name come from?
Interesting Facts
Where does the
name come from?
   Googol= a number with a one and one
    hundred zeros

     10   000   000   000   000   000   000   000
    000   000   000   000   000   000   000   000
    000   000   000   000   000   000   000   000
    000   000   000   000   000   000   000   000
    000   000
Interesting Facts
Google exists in over a
hundred languages
For example:

   Afrikaans      Indonesian
   Albanian       Japanese
   Arabic         Korean
   Bosnian        Latin
   Bulgarian      Latvian
   Cambodian      Macedonian
   Chinese        Maltese
   Croatian       Mongolian
   Danish         Somali
   Dutch          Swedish
   Estonian       Thai
   Esperanto      Ukrainian
   Finnish        Vietnamese
   Hindi          Welsh
   Icelandic      Yiddish
   Google is the 5th biggest website
   Over 8 billion websites (December
    2004)
   Most visited search engine worldwide
   Google has over 300 employee, the
    so-called “Googler”
   Possible income 2003: between
    100 - 350 Million dollars
   Nominated for
    Big Brother Award 2003
   Visited by half of the German Internet
    Users every month
   More than one half of the Google
    users are non - American
   116,6 billion dollars is Google worth
     4) Services
           - By Annika -

Google Search
What(ever) happened to George W. Bush
   Google: more than a search engine
   provides more than 30 services, tools and
    functions for its users (e.g the search for
    definitions, the “I'm feeling lucky“search,
    Froogle, Google Earth)
   The bread-and-butter service: Google
    Search
Google Search
   Basis: PageRank system
   examines the number and relative
    popularity of each website linked to
    another one
   every link counts as a vote
   “important“ sites have a strong vote for
    other sites
   Google combines PageRank with a complex
    text retrieval in order to find sites that
    a.         are important
    b.         AND fit the query
   Google analyzes the number and closeness
    of search keys (and the content of the
    linked sites) to do the whole PageRank
What(ever)
happened to George
W. Bush
   Entering the query “failure“ or “miserable
    failure“ plus using the “I'm feeling lucky“
    search leads directly to George W. Bush's
    official websites
   2 reasons
   The other one refers to the PageRank
    system
   A number of webmasters use the phrase
    “failure“ or “miserable failure“ to describe
    and link to Bush's websites
   Site ranks on top of Google's result list due to
    a.         its importance and popularity
    b.         the descriptions on pages connected
               to this site
   Influencing the ranking of a given page in
    results returned by the Google search engine
    is called Googlebombing
5) Criticism
  - By Farina -
   protection of data privacy is not transparent
    for the user
    a. Cookies: data about the user and user's
        activities online
    b. E-mail: can be read through for
        advertisement
   Google Earth: detailed maps are easier to
    access
   Screening of information: editors and user
    decide on what search result turns up
   Copying of books: some authors regard as
    dismissive of their rights and illegal
   Google Base: takes over the classifieds in
    newspapers
   Google for everything: you can even plan a
    murder with this search engine
6) Conclusion
... and also I will be critical and open for other sources.
Thank you for
your attention!
7) Bibliography
   Mayer, Marissa. “Googlebombing
    'failure'.“
    http://googleblog.blogspot.com/2005/09/googlebombin
    g-failure.html. (Visited on Oct, 20 2005)
   http://en.wikipedia.org/wiki/Google_bomb
   http://www.google.de/why_use.html
   Dr Jens E. Wolf. “Vorlesung Information Retrieval.”
    http://www.informatik.uni-
    bonn.de/III/lehre/vorlesungen/InformationRetrieval/W
    S04/Vorlesung-041207.pdf. (visited on Jan, 09 2006)
   http://www.pressrelations.de/MATERIAL/605.pdf
    (visited on Jan, 09 2006)
   Florian Luther, Jochen Felsner, Yuexin Huang. “Google -
    Eine ökonomische Analyse.” http://ig.cs.tu-
    berlin.de/oldstatic/w2003/ir1/uebref/LutherEtAl-
    Referat-G9-012004.pdf (visited on Jan, 09 2006)
   http://www.google.de/intl/de/press/funfacts.html
    (visited on Jan, 09 2006)
   “Google Corporate Information.”
    URL: http://www.google.com/corporate/history.html.
    (Visited on Jan. 4, 2006.)
   “History.”
    URL: http://en.wikipedia.org/wiki/Google.
    (Visited on Dec. 29, 2005.)
   "Lawrence
    Page."URL:http://en.wikipedia.org/wikit/Lawrence_E.
    _Page (Visited
    on Jan. 3, 2006.)
   Schüller, Thorsten. “Die Google Geschichte.”
    URL:
    http://www.suchmaschinentricks.de/forum/thread.ph
    p?thread=3251&forum=1. (Visited on Jan. 4, 2006.)
   "Sergey
    Brin."URL:http://en.wikipedia.org/wiki/Sergey.Brin
    (Visited on Jan.
    3, 2006.)
   Wolff, Jens E. “Google.”URL:
    http://www.informatik.uni-
    bonn.de/ІІІ/lehre/Vorlesunge
    n/InformationRetrieval/WS04/
    Vorlesung-041207.pdf.
    (Visited on Dec. 28, 2005.)

				
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