Globe-Newsletter-2011-Q4

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					A Quarterly Publication of Discovery Communications




                                                      Volume  4,  Number  4,  February  2012




   03
   Andrew Warren Named CFO
   of Discovery Communications


   04
   FROZEN PLANET to Take
   Viewers on an Epic Journey to                             { PAGE 11 }
   a World Few Have Ever Seen
                                                      Did You
   06
   DISCOVERY CHANNEL
                                                      Know?
   Delivers Best Quarter Ever
   with Core Male Audience
{ A MESSAGE FROM }

David
Zaslav
                     This past year, Discovery Communications      Internationally, as well, we were able to
                     once again delivered double-digit revenue     take advantage of strong organic pay-
                     and AOIBDA growth, marking its fourth         TV growth, as well as the opportunities
                     consecutive year of double-digit earnings     inherent in our umatched global
                     growth since becoming a public company        infrastructure, to continue to strengthen
                     in 2008. With a backdrop of global            our brands and expand our platforms. In
                     uncertainty, rapid technological change       addition to achieving our goal of rolling
                     and increased competition, Discovery’s        out TLC as a female-targeted lifestyle
                     ability to grow consistently over that time   flagship to nearly 120 million homes in
                     period underscores the sturdiness of our      over 150 markets, we also launched 20
                     business model, the opportunity present       new feeds, including Real Time in Italy,
                     across our global distribution platform,      a free-to-air network that has already
                     and the universal appeal and long shelf-      become a top 10 network for women.
                     life of our nonfiction content.

                     While Discovery’s 2011 results did               “Around the world, demand
                     benefit from a continued strong                   for high-quality content has
                     global advertising market, they also,
                                                                      never been higher…”
                     more importantly, reflected our
                     ability to take advantage of favorable
                     conditions and our industry-leading
                     infrastructure through a continued focus      Around the world, demand for high-
                     on creating high-quality programming          quality content has never been higher
                     and leveraging it around the globe            across both traditional and developing
                     and across a growing number of                distribution channels. Heading into 2012,
                     digital and consumer platforms.               Discovery remains very well positioned
                                                                   to take advantage of this environment
                     Domestically, last year, viewership at        and execute on our sustained strategy
                     Discovery’s networks was up 3% in the         of investing ‘on the screen’ in the best
                     key persons 25 – 54 demographic, and          nonfiction content, building our global
                     we successfully developed new hits            brands and capturing market share, while,
                     across our portfolio. GOLD RUSH on            at the same time, delivering value to our
                     Discovery Channel was the most-watched        shareholders through sustained financial
                     program in all of television among men        results and capital returns.
                     on Friday nights, while TLC had its best
                     performance with women 25 – 54 in             David Zaslav is President and Chief Executive
                     seven years, and Investigation Discovery      Officer of Discovery Communications and
                                                                   serves on the company’s Board of Directors.
                     marked its second consecutive year as
                     the fastest-growing network in cable.
Andrew Warren Named CFO of Discovery Communications

                                      Liz Claiborne and former General Electric/NBC Universal executive Andrew Warren will join
                                      Discovery Communications on March 26 as Chief Financial Officer. Based at the company's
                                      Silver Spring, Md., headquarters, Warren succeeds Brad Singer who previously announced
                                      that he is leaving Discovery at the end of March.

                                      As CFO, Warren will be responsible for leading the global financial functions and strategies of
                                      the company and will direct all accounting, treasury, budgeting and tax activities. In addition
                                      to serving on Discovery's executive committee and contributing to the overall strategic
                                      direction of the company, Warren also will oversee Discovery's Media Technology, Production
                                      & Operations division, and will represent the company in its three U.S. joint ventures, OWN:
                                      Oprah Winfrey Network, The Hub and 3net. CSS Studios, Discovery's award-winning creative
                                      post-production sound services company, also will report to Warren.

                                       Warren joins Discovery from Liz Claiborne, Inc., where, since 2007, he has been Chief
                                       Financial Officer responsible for all financial, accounting, audit, treasury, tax and investor
relations activities. In 2008, Warren was promoted to Executive Vice President and his responsibilities expanded to include business
development, information technologies, logistics and special sales. In 2010, Warren was named to the Treasury & Risk list of the
"100 Most Influential People in Finance."

Prior to joining Liz Claiborne, Warren spent 18 years at General Electric, where he held a number of positions, including Senior
Operations Leader for the GE Audit Staff, leading financial and process audits across GE's industrial and financial services
businesses, and Executive Vice President and CFO of the NBC Universal Television Group, where he was responsible for all finance
activities at the NBC Network, Studios, CNBC, MSNBC, USA, SciFi and Bravo. Warren holds a degree in Finance and Economics from
James Madison University and began his career in the Financial Management Program at GE.




Discovery Communications Acquires betty in Landmark Indie Deal

                        In November, Discovery Communications announced the acquisition of factual entertainment and formats
                        hothouse betty in the indie's 10th and most successful year. The deal gives the award-winning production
                        company a global infrastructure and investment to maximize and expand its creative output worldwide.
                        To date, TLC in the U.S. has commissioned two runs of betty’s BBC Three hit series Freaky Eaters. betty
                        continues to operate independently from its London headquarters, and all of betty’s current staff has been
                        retained in the new arrangement.

                          Under the agreement, betty develops and produces new ideas and formats for the full complement of
Discovery’s portfolio of factual and lifestyle channels, and Discovery has the option to acquire formats from betty that have
previously been produced from the company’s programming library. betty was founded in 2001 by the former BBC and Channel 4
commissioning editor Liz Warner to produce high-quality primetime contemporary factual television for the BBC, Channel 4, ITV
and Sky. The company’s hit formats also include Beauty and the Beast, Food Hospital and Country House Rescue, which have been
sold to countries around the world.




                                                     A Quarterly Publication of Discovery Communications | February 2012           3
 { COVER STORY }   FROZEN PLANET to Take Viewers on an Epic Journey to a World


Frozen
                   Few Have Ever Seen




Planet
                   The acclaimed documentary team                   human babies. Never-before-filmed
                   behind the groundbreaking PLANET                 sequences will include the growth of a
                   EARTH will present the next great                saltwater icicle (brinicle) that freezes
                   natural history series this March,               everything it touches and orca whales
                   as FROZEN PLANET premieres on                    working as a team to create killer
                   Discovery Channel. Narrated by                   waves that wash seals off ice floes.
                   award-winning actor Alec Baldwin,
                   the sweeping seven-part series will             The Making of FROZEN PLANET:
                   premiere on Sunday, March 18, from                     By The Numbers
                   8 to 10 p.m., and on subsequent             Years in production                            4
                   Sundays from 8 to 9 p.m.
                                                               Total years at sea                           1½

                   A Discovery Channel/BBC co-                 Combined number of days in the field       2,356
                   production four years in the making,        Days at temperatures below 5°F               425
                   FROZEN PLANET will provide the              Hours trapped in blizzards                   840
                   ultimate portrait of our Earth’s polar      Hours under the ice                          134
                   regions, where the scale and beauty
                                                               Days stuck on an icebreaker trapped in ice    10
                   of the scenery and sheer power of the
                                                               Seconds in 12’ x 12’ hut with hungry polar bear 5
                   natural elements are unlike anywhere
                   else on the planet. Ambitious and epic
                   in scale, FROZEN PLANET will reveal              To capture nature’s majestic power – as
                   an astonishing world filled with more             well as its ultimate fragility – FROZEN
                   creatures, variety, color and spectacle          PLANET’s filmmakers utilized the
                   than ever imagined – including the               latest cinematographic techniques and
                      birth of an iceberg bigger than the           technology to capture groundbreaking
                           largest building on Earth, a             imagery both above and below the
                              caterpillar with antifreeze           ice in some of the most extreme
                                in its veins, the greatest          and remote regions of our planet.
                                   concentration of sea             Combined, the FROZEN PLANET
                                    birds on the planet and         team filmed in every nation inside the
                                      tiny baby polar bears,        Arctic and Antarctic circles during a
                                        who at birth are 25%        record 2,356 days in the field, 1 1/2
                                                smaller than        years at sea, more than 6 months on
                                                                    the sea ice and 134 hours beneath
                                                                    that ice, filming in the polar oceans.
Discovery Networks International Expands Free-to-Air Offerings Across Europe
                      In January, Discovery Networks                    audience. The network will bring hit series such as DEADLIEST
                      International launched its fifth free-to-air       CATCH and CAKE BOSS, as well as beloved personalities like
                      (FTA) channel with the premiere broadcast         Bear Grylls to a new audience in Spain. It also will feature news
                      of Discovery Max in Spain. Discovery              and current affairs programs created by Unidad Editorial.
partnered with Unidad Editorial, a major Spanish publishing
group, to launch the channel, which will increase the company’s         Discovery Max joins DMAX in Germany and the UK, Quest in the
reach to all 17 million television households in Spain.                 UK and Real Time Italy as part of the company’s growing FTA
                                                                        portfolio, which enables Discovery to reach a larger audience
Discovery Max is a new entertainment channel dedicated                  and diversify its revenue stream in mature markets with lower
to high-quality, factual entertainment that targets a broad             pay-TV penetration.



IDAddicts.com Gives Investigation Discovery Super Fans Their Fix
                                                                    In January, Investigation Discovery launched a new social platform,
                                                                    IDAddicts.com, where dedicated viewers – newly dubbed “ID Addicts” –
                                                                    can sound off, connect, and learn more about the ID shows they crave.

                                                                    Ever the enabler of great storytelling, ID hopes the site’s live-
                                                                    streamed chatter from Facebook and Twitter will encourage
                                                                    real-time conversation with other fans about the shows they’re
                                                                    watching on ID at that very moment. It also allows users to create
                                                                    personalized profiles, subscribe to updates from fellow fans,
                                                                    and find information about upcoming premieres and exclusive
                                                                    opportunities so Addicts can get their fix throughout the week.

                                                                    The inspiration for the site came from viewers themselves, whose
                                                                    engagement helped skyrocket ID’s Facebook fan count from 100,000
                                                                    in June 2011 to 200,000 in January 2012 , and spawned tweets like:
                                                                    “Watching the anti sleep channel aka @DiscoveryID ... Its #DigitalCrack”.




                                                                                                      Discovery Expedition
               3net Launches Dedicated                                                                Brand Gets International
                  Consumer Website                                                                    Retail Destination
                                                                                                     Discovery Enterprises International,
                                                                                                     the international program and
                                                                                                     private networks sales, consumer
                               3net, the joint venture 24/7 3D
                                                                                                     products and licensing division of
                               network from Sony, Discovery and
                                                                                                     Discovery Networks International,
                               IMAX, has launched 3net.com,
                                                                                                     has launched an online retail
                               the online experience of the 3net
                                                                                                     destination for Discovery Expedition
                               television brand. 3net.com features
                                                                                  (DX), Discovery’s new lifestyle. The retail strategy for
     2D and 3D video, a 3D "101" and Q&A section, channel and
                                                                                  DX consists of e-commerce, store-in-store concepts
     industry news sections and a dynamic interactive program
                                                                                  and flagship stores across Europe and Asia-Pacific.
     guide – all designed to give today's emerging in-home 3D
                                                                                  The phased rollout began with an e-commerce site
     consumer an opportunity to learn about and engage with
                                                                                  launch across Europe and will continue to evolve with
     the 3net brand.
                                                                                  flagship and popup stores through 2012 and beyond.




                                                      A Quarterly Publication of Discovery Communications | February 2012                   5
watch with the world:

RATINGS HIGHLIGHTS
                                                               among both women 18 – 49 and 25 – 54 for the night. This
                                                               strong performance continued the following night with NY
                                                               INK delivering a 1.11 household rating and 1.5 million viewers,
                                                               and the return of HOARDING: BURIED ALIVE garnering a 1.5
                                                               household rating and 2.1 million viewers. Finally, the New Year’s
                                                               day premiere of DR. G INSIDE THE CAYLEE ANTHONY CASE,
                                                               scored a 1.3 household rating, and was viewed by an average
                                                               of 1.7 million viewers, making TLC the #4 ad-supported cable
                                                               network in delivery on Sunday night among women 25 – 54.


                                                               SEASON TWO DEBUT OF FINDING BIGFOOT
                                                               SNARES 1.6 MILLION BELIEVERS
                                                               Animal Planet's hit series FINDING BIGFOOT returned for a
                                                                                 new season in early January with further
                                                                                 expeditions to investigate reports of the
                                                                                 mysterious Bigfoot. The season premiere
                                                                                 unearthed 1.6 million viewers and ranks as the
                                                               series' most-watched episode ever and second-best season
                                                               debut ever among persons and men 25 – 54, trailing only hit
                                                               series RIVER MONSTERS. Additionally, the debut exceeded the
                                                               first season of FINDING BIGFOOT's performance by double-
                                                               digits across all key demographics and helped Animal Planet
STRIKING GOLD WITH BEST QUARTER EVER
                                                               tie for #2 among all ad-supported cable networks during its
AMONG CORE MALE AUDIENCE
                                                               timeslot.
                             Driven by strong performances
                             from new and returning series,
                                                               SO SUCCESSFUL, IT’S CRIMINAL
                             Discovery Channel delivered its
                                                                                Investigation Discovery, America’s fastest
best quarter ever in the fourth quarter of 2011 with double-
                                                                                growing network, finished 2011 with a
digit year-over-year increases across it key male target
                                                                                second consecutive year of stunning
demographics. SONS OF GUNS and MOONSHINERS were
                                                                                growth in all key demos, including 48%
the #1 and #2 programs on cable with men, respectively, on
                                                               delivery growth in primetime. Driving ID’s success in 2011
Wednesdays, while GOLD RUSH was the #1 program in all of
                                                               were premieres of original series STOLEN VOICES, BURIED
television on Friday nights. That momentum has continued
                                                               SECRETS, ON THE CASE WITH PAULA ZAHN, SINS &
in 2012, with viewership up 4% year-over-year in January.
                                                               SECRETS, UNUSUAL SUSPECTS, WHO THE (BLEEP) DID I
The January 27 premiere of new series BERING SEA GOLD
                                                               MARRY? and STALKED: SOMEONE’S WATCHING. In total,
was the highest rated premiere in Discovery Channel history,
                                                               13 series achieved a 1.0 rating or higher in 2011, helping
watched by 3.66 million total viewers and delivering a 2.43
                                                               to propel the network to its best-ever performance.
household rating and 1.94 rating with adults 25 – 54.
                                                               Also in 2011, ID continued its reign as the #1 network for
                                                               length of tune in all of television in primetime among persons
SAVE MONEY, GAIN RATINGS
                                                               25 – 54 and the network delivered its 47th consecutive
                  Viewers celebrated the end of 2011 and
                                                               month of year-over-year gains in household delivery – every
                  the beginning of 2012 by delivering
                                                               month since its launch. Since launching four years ago, ID
                  ratings success for TLC. The December
                                                               has gained more than 29 million subscribers and is now
                  28 premiere of EXTREME CHEAPSKATES
                                                               a top 30-ranked network for both persons and women
garnered a 1.2 household rating and 1.1 among key female
                                                               25 – 54, moving up seven ranks in the last year alone.
demographics, and was viewed by an average of 1.6 million
viewers. Combined with a strong showing by TODDLERS
& TIARAS, TLC was a top-five ad-supported cable network
AN IDIOT ABROAD 2: THE BUCKET LIST                                  STRONG PERFORMANCES ACROSS
SMASHES VIEWERSHIP RECORDS                                          WESTERN EUROPE
              The January 21 season premiere of SCIENCE’S                             Discovery free-to-air channel Real Time in
              AN IDIOT ABROAD 2: THE BUCKET LIST was the                              Italy closed the year strong delivering its best
              network’s most-watched telecast ever in key                             daily, weekly and monthly performance ever in
              demographics delivering 1.3 million unique viewers.   December 2011. The final episode of Real Time’s highest rated
This success followed a strong 2011 for SCIENCE led by the          show to date, SHOPPING NIGHT, drew unprecedented viewership
networks most popular series, including returning favorites         with 601,000 people tuning in. The episode averaged a 3.3%
THROUGH THE WORMHOLE, PUNKIN' CHUNKIN and ODDITIES                  share among the total population and a 6.7% share among its
as well as new series DARK MATTERS and the first season of AN        core audience of women 20 – 49. During this SHOPPING NIGHT
IDIOT ABROAD. Overall, SCIENCE had its best year ever in 2011,      slot, Real Time was the fourth most-watched national channel
gaining in all key demographics in primetime and achieving its      among women 20 – 49 in Italy
13th consecutive quarter of year-over-year delivery growth in
primetime among persons 25 – 54.                                    Also, in Western Europe, TLC Norway is now the eighth largest
                                                                    broadcasters among commercial channels with women 20 – 49,
BEST YEAR EVER IN 2011                                              up two spots from 2010, and, in January, TLC Denmark achieved
                   Military Channel had its best year ever          an average weekly commercial share of 2.16% among women
                   in 2011 in primetime across all key              18 – 50, which was all-time high rating for the channel making it
                   demographics, including the all-important        the 10th largest commercial channel in Denmark.
                   core audience of men 25 – 54. With
viewership up 13% over 2010, key drivers of Military Channel’s
success included premieres of AN OFFICER AND A MOVIE
with Lou Diamond Phillips, GREATEST TANK BATTLES and
TRIGGERS: WEAPONS THAT CHANGED THE WORLD.

PUTTING THE RATINGS PEDAL TO THE METAL IN
DEBUT QUARTER
                    Velocity, Discovery’s network for upscale
                    men, is off to a fast start. Since its launch
                    in October, Velocity has posted strong
                    ratings gains in a number of key categories.
December was the platform’s best month ever (including HD
Theater), posting double-digit gains across key demographics
in both primetime and total day compared to year-ago levels.
During the month, five out of seven nights boasted double-
digit delivery gains above the prior month's primetime average
among men 25 – 54. Velocity’s strong performance was
led by INSIDE WEST COAST CUSTOMS, VINSETTA GARAGE,
AMERICAN ICON and CHASING CLASSIC CARS.

                       SECOND MOST WATCHED FOR
                       THIRD CONSECUTIVE YEAR
Discovery en Español closed 2011 as the second most watched
Hispanic pay-TV channel in the U.S. for the third consecutive
year across all major demographics groups. The network
ranked #1 on Sunday nights, tied with Galavision (7 – 11 p.m.)
and led by original programming including APOCALIPSIS MAYA
and LOS HIPOPÓTAMOS DEL CAPO, and the viewer favorite
DISCOVERY PRESENTA.

                                                       A Quarterly Publication of Discovery Communications | February 2012          7
tune in:

PROGRAMMING HIGHLIGHTS
TLC ENTERS 2012 WITH GYPSYS AND                                       Finally, SCIENCE concludes this month of all-new programming
NIECY NASH                                                            by presenting firsthand accounts from NASA astronauts who
TLC kicked off 2012 with the announcement of two new series,          witnessed the mysterious with NASA FILES: THE UNEXPLAINED
docu-sitcom LEAVE IT TO NIECY and MY BIG FAT AMERICAN                 on March 27. In addition to the programming, ARE WE ALONE?
GYPSY WEDDING. Featuring actress/comedienne Niecy                     brings viewers into the search for extraterrestrial life by
Nash, LEAVE IT TO NIECY blends production and storytelling            supporting the introduction of the SETI Live platform, developed
elements from both the traditional sitcom genre and the world         by Zooniverse. SETI Live will enable members of the public
of non-scripted reality shows. The eight-episode half-hour            to analyze data coming from the Allen Telescope Array (ATA).
series offers a new balance of real-life humor through the lens       This March, SETI will work with live data and call upon citizen
of the beloved comedy format, premiering March 28. From               scientists to identify potential signals from extraterrestrials.
one modern family to another, MY BIG FAT AMERICAN GYPSY               By the end of the month, the real-time analysis of community
WEDDING takes viewers on a journey into the lives of America’s        members will actually decide what the ATA observes next.




Gypsy and Traveller communities. There are an estimated one           ‘SPRINGTIME IS FOR MONSTERS’ ON
million Gypsies and Travellers throughout the U.S. While most         ANIMAL PLANET
Gypsies and Travellers live in complete secrecy, away from the        There are monsters lurking in your living room, and they're
judgment and discrimination that plague their communities,            creeping out of your television! This spring, Animal Planet
their lifestyles are anything but discrete – they blend traditional   unleashes the beasts for its first-ever Monster Week, hosted
values with modern-day influences, resulting in weddings and           by RIVER MONSTERS' Jeremy Wade. For eight nights, the
other celebrations that are large, loud and lavish. TLC will go       mysterious menaces of the animal world take over the
inside their homes and attend their parties to share what it’s        network's lineup, beginning with amped-up episodes of
like to be living as a Gypsy in America. A premiere date has not      Animal Planet's best-performing series, RIVER MONSTERS,
been set.                                                             featuring lost footage as well as all-new monster-sized episodes
                                                                      scattered throughout the week and the season finale. Then,
SCIENCE EXPLORES THE QUESTION:                                        Monster Week reveals the world premiere of CROC-ZILLA
ARE WE ALONE?                                                         (working title), chronicling the live capture of the world's
SCIENCE is teaming up with TED and SETI (Search for                   largest saltwater crocodile, and a never-before-seen episode
Extraterrestrial Intelligence), for ARE WE ALONE?, a month-           of frosh series GATOR BOYS. Animal Planet also rolls out new
long event that spans programming and online to engage                episodes of fan-favorites, including CALL OF THE WILDMAN,
citizen scientists everywhere. The event kicks off on March 6         starring 'Turtleman' Ernie Brown, Jr., and FINDING BIGFOOT.
with a special episode of Morgan Freeman’s THROUGH THE                Monster Week culminates with a stunning, two-hour feature
WORMHOLE: WILL WE SURVIVE FIRST CONTACT? which                        that claims the existence of the lost, mythical sirens of the sea
forecasts man’s first encounter with an extraterrestrial life          in MERMAIDS: THE BODY FOUND. Amped by stunning CGI and
form. Next, renowned experts including Nick Sagan and SETI            animation, MERMAIDS: THE BODY FOUND details the first-hand
Institute’s Dr. Jill Tarter come together to explore how alien        accounts of a team of government scientists who testify they've
life might communicate with Earth in the debut of ALIEN               found the remains of a never-before-identified sea creature with
ENCOUNTERS. The two-part event airs March 13 and 20.                  ties to human origins.


8
IT’S A LOVE FEST WITH NEW EPISODES OF                               screen, AN OFFICER AND A MOVIE’s interview segments share
MUST LOVE CATS                                                      the first-hand accounts and modern-day perspectives of experts
MUST LOVE CATS, the series that celebrates fascinating              and veterans who personally lived the storylines of each film.
felines and the fascinating people who love them, returns
on Animal Planet with six all-new episodes March 10. Musical        WORLD’S WORST MOM REMOVES THE BUBBLE
host John Fulton, who combines his love for ditties with            WRAP AND SAVES ONE FAMILY AT A TIME
kitties, spans the globe to share a potpourri of amazing            Discovery Networks International’s production unit capped off
feline stories, jam-packed with interesting factoids and trivia     a busy year with WORLD’S WORST MOM, an all-new 13-part
bits. John travels across the United States, learning more          series for TLC International following Lenore Skenazy, who
about people’s special relationships with cats. Highlights          in 2008 suffered intense public criticism after allowing her




include a trip to Philadelphia to meet a group of surgeons          nine-year-old son to ride the New York City subway on his own.
performing kitty kidney transplants, cats learning to swim          Following a media frenzy, Lenore went on an intrepid mission to
in Oregon and jewelry made from cat fur in San Francisco.           rescue overprotective parents and their bubble wrapped kids
John also makes a special trip across the pond to England to        from a childhood lost – and now, is sharing her journey with an
meet the cat with the world’s loudest purr, and he journeys         international audience. In each episode of WORLD’S WORST
across the Pacific to Japan to check out cat island, where the       MOM, Lenore helps parents unravel their fears by debunking
cats outnumber the 30 people that call it home and people           myths around perceived societal dangers, presenting each
pay to sip tea for a few hours in the company of felines.           family with challenges that harken back to a simpler time when
                                                                    common sense ruled – but may seem jaw-dropping to some
FIREPOWER COMBINES WITH STAR POWER ON                               parents today. WORLD’S WORST MOM recently premiered
MILITARY CHANNEL                                                    to record ratings in the Netherlands and will roll out around
Combining military firepower with Hollywood star power like          the world in 2012 across Discovery’s portfolio of lifestyle
Clint Eastwood, Sean Connery, Denzel Washington, Steve              channels, including TLC and Discovery Home & Health.
McQueen, Frank Sinatra and John Wayne, Military Channel’s AN
OFFICER AND A MOVIE returns in 2012 for a second season of          EXPLORING HUMANITY WITH
unforgettable military films. Although packed with the brightest     HOW WE INVENTED THE WORLD
stars, the spotlight for this series is on the decorated military   Premiering around the world in the fourth quarter of 2012,
heroes who sit down with host Lou Diamond Phillips to share         Discovery Networks International takes on a project of epic
their true stories and expert insight about the actual conflicts     proportions with its next landmark documentary, HOW WE
that inspired each featured movie. The new season presents          INVENTED THE WORLD. The five-hour series will apply innovative
blockbusters including Crimson Tide, Good Morning Vietnam           filming techniques and the latest CGI to closely examine the five
and Courage Under Fire, as well as revered classics like            inventions that define our modern world.
The Dirty Dozen, Hamburger Hill and The Green Berets. While
Hollywood’s producers adapt real-life heroics for the silver


                                                       A Quarterly Publication of Discovery Communications | February 2012          9
     Discovery Education and iSWiFTER Launch iPad App for
     Flash-Based Educational Content
     In December, Discovery Education partnered with iSWiFTER, the developer of the world’s
     first cloud-based streaming service mobile devices, to launch Rover, the first free iPad
     app that enables educators and students to access Flash-based educational content. As
     iPads are increasingly being used in classrooms across the country, Rover further extends
     the availability of Discovery Education’s robust content on the iPad, allowing users to
     view all of Discovery Education’s digital learning assets past the existing video currently
     available on Discovery Education’s optimized iPad site. Rover complements Discovery
     Education’s existing cloud based and iPad offerings and enables teachers and students
     unprecedented access to Discovery Education’s rich, interactive Flash-based assets.




     Discovery Employees ‘Create Change’ for                                                 Scoala Discovery launched
     Nonprofits with Pro-Bono Marathon                                                        in Romania
                                                On November 9, Discovery                     Discovery Networks Central & Eastern
                                                Communications employees                     Europe, Middle East and Africa (CEEMEA),
                                                participated in the company’s                in partnership with the Romanian Ministry
                                                second annual pro-bono                       of Education, announced the launch of
                                                creative marathon, Discovery                 “Scoala Discovery” on January 16, an
                                                Impact: Creating Change, an                  initiative designed to support scientific
                                                innovative 12-hour event where               education in Romania and to encourage
                                                employees stepped away from                  teachers and students to use new media
                                                their day-to-day work to harness             resources in the classroom and to learn
     their collective creative muscle, strategic thinking and skills on behalf               through Discovery Channel at home.
     of nonprofit partners. From social media strategies, event concepts
     and websites, to pamphlets, PSAs and mission statements, teams of                       The initiative includes more than 55
     employees brought their expertise, creativity and passion to help these                 hours of new commercial-free programs
     organizations with their communications and marketing needs.                            on Discovery Channel, featuring science-
                                                                                             based topics that have been selected
                          This year, 24 nonprofit partners were selected to                   to provide students in 5th to 12th grade
                          participate, representing a number of community                    with a better understanding of scientific
                          needs, including helping the homeless, working                     phenomena and to convey the message
                          with disabled veterans, preventing domestic                        that science is interesting and engaging.
     violence and promoting literacy. In addition, as part of the event,                     Online, scoala.discovery.ro provides
     Discovery held a series of workshops and roundtables covering a                         teachers with downloadable support
     multitude of topics including Social Media and Press Strategy. Creating                 materials to be used with students
     Change is one of several Discovery Impact initiatives that leverage                     in the classroom. The site includes a
     the power of Discovery's brands, businesses and employees to make                       program schedule and a comprehensive
     a direct impact on the communities in which we live and work.                           Teacher’s Guide to support each
                                                                                             episode consisting of lesson objectives,
                                                                                             question guides to connect students
                                                                                             to the content, proposed classroom
                                                                                             activities and vocabulary definitions.



10
Discovery Channel Global Education Partnership's
‘Inside Story’ Feature Film Advances the Fight Against HIV/AIDS
                     Commemorating World AIDS Day and its commitment to educating communities around the world, the
                     nonprofit Discovery Channel Global Education Partnership (DCGEP) debuted Inside Story: The Science of
                     HIV/AIDS on December 1 in Johannesburg, South Africa. The film, which hosted a North American premiere
                     in January at the AFI Silver Theatre in Silver Spring, Md., reaches across class and educational boundaries
                     through a compelling story of sports, love and ill fates to enlighten audiences about HIV/AIDS.

                       Produced by Curious Pictures South Africa with the support of PEPFAR, USAID, Chevron, Discovery
                       Communications, Access Bank, the South African Department of Trade and Industry, SEACOM and UNAIDS,
                       Inside Story features a pan-African cast and introduces audiences to Kalu, a gifted footballer who moves
                       from rural Kenya to urban Johannesburg to follow his dream and support his family. His path becomes more
challenging when he falls in love with the coach's daughter and subsequently finds out he is HIV positive. Inside Story will make
its public debut at the Pan African Film Festival in Los Angeles in February and will be broadcast across sub-Saharan Africa and
distributed through grassroots efforts of NGOs, schools and governments.



Discovery Kids participated in Mexico’s Largest and Longest Running Telethon
                                                         On December 3, Discovery Kids Mexico participated in the country’s
                                                         largest and longest running telethon Centro de Rehabilitación Infantil
                                                         Teletón (CRIT), the equivalent of the Jerry Lewis Telethon shown in the
                                                         U.S. This annual 24-hour telethon, started in 1996, raises money for
                                                         rehabilitation centers for disabled children in Mexico.

                                        The telethon was broadcast on more than 650 media outlets, including Discovery Kids, in
                                        addition to 89 television stations and 86 radio stations. In addition, Doki, Discovery Kids’




›
                                        iconic mascot, also visited 17 Children's Rehabilitation Centers throughout Mexico, putting
                                        on a live show and taking pictures with children and their families. To date, more than
                                        3,200 children have benefited from this program.




     DID YOU KNOW?
 EdTech Digest recently                      Eileen O’Neill, Group President of            TLC's Facebook page now has
 recognized Discovery Education              Discovery and TLC Networks, and               more than one million fans.
 CEO Bill Goodwyn for his                    Amy Winter, General Manager
 passion and commitment to                   of TLC, were listed among                     The Discovery Kids Shark App
 excellence in education and                 CableFAX’s 100 Most Powerful                  was named to Apple iTunes
 Discovery Education for setting             Women in Cable list for 2011.                 “Rewind 2011” year-end best
 trends in the industry.                                                                   list in the educational iPad apps
                                             Jamie Hyneman and Adam                        category.
 Discovery Familia is now fully              Savage of Discovery Channel’s
 distributed in the U.S. Hispanic            MYTHBUSTERS were awarded                      Discovery Networks CEEMEA
 universe with recent roll outs              honorary doctorates from the                  opened a new o ce in Sofia,
 across Comcast and Cablevision.             University of Twente in                       Bulgaria on January 9.
                                             the Netherlands.




                                                    A Quarterly Publication of Discovery Communications | February 2012            11
     FACTS & FIGURES
      Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than
      1.5 billion cumulative subscribers in 208 countries and territories. Discovery is dedicated to satisfying curiosity through 144
      worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well
      as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also
      is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital
      media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.


      GLOBAL REACH                                                                                             International Networks                                                  As of                   As of
      Cumulative Global Subscribers ..................................1.5+ billion                                                                                              Dec 2011              Dec 2010
      Countries & Territories.............................................................208                  Discovery Channel ........................................ 304 ................... 297
      Worldwide Networks.................................................................. 144                 Animal Planet ...................................................261 ....................253
      Languages ......................................................................................45       TLC ......................................................................187 .................... 142
      Network Entertainment Brands................................................28                           Discovery Science ............................................66 ......................59
                                                                                                               Discovery Home & Health ..............................48 .......................41
                                                                                                               DMAX ................................................................... 47 ..................... 46
                                                                                                               Discovery Kids ................................................... 37 ......................33
      NETWORK SUBSCRIBERS (IN MILLIONS)                                                                        Discovery Turbo ................................................ 37 ......................33
      US Networks                                                           As of                   As of      Discovery Real Time ........................................ 32 ......................26
                                                                     Dec 2011              Dec 2010            Liv .........................................................................29 ......................24
      Discovery Channel ......................................... 100 ....................100                  Discovery World ................................................ 23 .......................18
      TLC .......................................................................99 ..................... 99   Quest ................................................................... 23 ........................ 9
      Animal Planet ....................................................97 ......................97            Investigation Discovery .................................. 23 .......................14
      Investigation Discovery .................................. 79 ......................70                   Discovery Travel & Living ................................19 ..................... 44
      OWN: Oprah Winfrey Network....................... 77 ......................75                            Discovery HD ...................................................... 17 .......................16
      Science ................................................................69 ......................67      Shed ...................................................................... 12 ........................ 9
      The Hub ...............................................................62 ..................... 60       Discovery History ............................................... 11 .......................10
      Military Channel ................................................60 ......................57             Discovery Civilization ........................................ 4 ........................ 5
      Planet Green ......................................................58 ......................56           Discovery Historia ................................................1 ......................... 1
      Discovery Fit & Health.....................................49 ..................... 50
      Velocity ...............................................................40 ......................34
      Discovery en Español ........................................ 5 ........................ 5
                                                                                                               DIGITAL MEDIA HIGHLIGHTS
      Discovery Familia ................................................ 3 ........................ 3
                                                                                                               Discovery’s online digital media properties, consisting
                                                                                                               of 16 US brand destinations, including Discovery.com,
                                                                                                               TLC.com and AnimalPlanet.com, as well as HowStuffWorks,
                                                                                                               TreeHugger and Petfinder, reached an average of 24 million
                                                                                                               cumulative unique monthly visitors in 2011.


    Subscriber numbers as of December 31, 2011, according to The Nielsen Company in the US and internal data review and external sources outside of
    the US. Subscriber numbers include unbranded programming blocks in China, which are generally provided without charge to third-party channels
    and represented approximately 280 million cumulative subscribers as of December 31, 2011. US Hispanic networks are distributed to US subscrib-
    ers, but are operated by and included as part of Discovery International Networks for financial reporting and management purposes. Internet
    traffic data as of December 31, 2011, according to ComScore, Inc.



WORLD HEADQUARTERS                           DISCOVERY NETWORKS                                DISCOVERY NETWORKS                       DISCOVERY NETWORKS                                 DISCOVERY NETWORKS
One Discovery Place                          ASIA-PACIFIC                                      WESTERN EUROPE                           CEEMEA                                             LATIN AMERICA/US
Silver Spring, MD 20910                      3 Changi Business Park                            Chiswick Park Building 2                 59 Zlota Street                                    HISPANIC
TEL: 240.662.2000                            Vista                                             566 Chiswick High Road                   Zlote Tarasy. Lumen Build-                         6505 Blue Lagoon Drive
                                             #03-00                                            London - W4 5YB, England                 ing                                                Suite 190
                                             Singapore 486051                                  TEL: 44.208.811.3000                     00-120 Warsaw, Poland                              Miami, FL 33126
                                             TEL: 65.6510.7500                                                                          TEL: 011.48.22.365.11.00                           TEL: 786.273.4700


                                                                                                                                                                           discoverycommunications.com

				
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