Travel and Tourism Industry Dialogue Strategy by xuyuzhu


                           2010 STRATEGY FOR ENGAGEMENT

With the leadership support of Accor Group, GBC’s Travel & Tourism Industry Dialogue (TTID) offers a
structured platform from which to mobilize individual companies and organizations in the industry towards
collective action on HIV/AIDS, TB and malaria The Dialogue seeks to catalyze action by focusing on the
“people” component of the triple bottom line while making the connections between environmental, he   health
and business sustainability. The Dialogue is oriented around in-person networking and co--creation sessions,
ongoing tool development and support by Coalition staff as well as large scale public advocacy.

To catalyze, coach and execute corporate action on HIV/AIDS, TB and malaria in the travel and tourism
industry, stimulate innovative activities and generate sustainable impact through increased action and
targeted initiatives that mobilizes travel and tourism companies, key industry players and stakeholders.

GBC’s Travel & Tourism Industry Dialogue
Achieving the goals for 2010 will require significant efforts on the part of GBC, Coalition members and
partners. The following is a list of some of the work that will be necessary for achieving the goals in 2009 and
for laying the groundwork to accomplish the goals in 2010 and beyond.

2009 Activities
       Recruit three new members in 2009
       Strengthen relationships with existing members
       Rebrand TTID Publication
       Convene CEO Roundtable in conjunction with World Travel & Tourism Summit, in Florianapolis, Brazil
       (May 2009)
       Conduct one-on-one discussions with current members to strengthen relationships and shape the
       agenda for 2010 activities
       Engage with Condé Nast and explore partnership for roundtables and World Savers awards process
       Advance partnership opportunities with the Millennium Foundation on Innovative Financing for
       Announce MASSIVE GOOD partnership at the UN General Assembly Session on Innovative Financing
       Begin preparations for WTTC 2010 in Beijing, China
       Establishing connection with Deloitte Consulting Travel Hospitality & Leisure Practice to explore

GBC’s Travel & Tourism Industry Dialogue
2010 Activities (confirmed)
       Agenda-setting teleconferences in February and October
       Launch of MASSIVE GOOD in partnership with Millennium Foundation and UNITAID
       Industry Action Assessment Survey and Report(February-May)
       High-Level Events:
            o World Travel & Tourism Summit in Beijing, China (May 25-27)
            o Condé Nast World Savers Congress in New York City (mid-September)
            o GBC Conference & Awards Dinner in Washington, D.C. (June 7-8)
            o CEO Roundtable on Innovative Financing (with CEO/Senior Executive Roundtable in Europe
                 (Q4 )

      Accor (France)
      Air France (France)
      American Express (US)
      Europ Assistance (France)
      Hampshire Hotels and Resorts, LLC (US)
      JG Blackbook of Travel, (US)
      Micato Safaris (Kenya)
      Travel Guard/Noel Group (US)
      The Ritz-Carlton Hotel Company (US)
      Thanda Private Game Reserve (South Africa)
      Virgin Group of Companies (UK)
      Carlson Hotels (USA)

Awareness campaign on AIDS and malaria for travellers
The first stage of the initiative (November 2006-April 2007) was to design an awareness campaign for travellers
focusing on prevention of AIDS and Malaria. With guidance from GBC, two short films on prevention of AIDS
and Malaria have been produced by Accor in partnership with Air France to be shown in Air France’s
international vaccination centre for travelers, on Air France/KLM international flights, in international airports
lounges, and in a variety of Accor hotel chains throughout the world. This prevention campaign was
broadcasted by TV5 World on the occasion of WAD 2008 and reached over a million travelers.

TTID Publication 2007
The best practice guidebook was launched on World AIDS Day 2007 and has been disseminated to business
leaders, policymakers, and select international media (1,000 hard copies, French and English). It features
examples from companies of best practice interventions on HIV/AIDS, tuberculosis and malaria and provide
guidance on how companies can take action through leadership, workplace programs, core competencies, and
community outreach. Seven companies have submitted examples for the case studies: Accor, American
Express, Grupo Visabeira, Kerzner International, The Noel Group, Thanda Private Game Reserve, Virgin Group.

GBC’s Travel & Tourism Industry Dialogue
TTID Online Workspace
Launched in March 2008 on the GBC website, the VRC offers access to a discussion forum and technical
resources (guides, information kits, etc.), prevention materials (brochures, videos, etc.) and GBC partners’
contacts (international foundations, international cooperation agencies, local associations, pharmaceutical
laboratories, condom manufacturers and mosquito net providers, etc.) and events.

Mobile testing campaign in Senegal
From November to December 2008, Accor, Europ Assistance and Club Med (associated sponsor) teamed up to
implement a voluntary counseling and testing mobile clinics for their employees in Senegal. This pilot
operation has reached more than 800 employees with an 80% testing uptake rate. GBC will be exploring
opportunities to expand this partnership with UNAIDS across the entire tourism sector in Senegal. Several
companies are now in the process of implementing the initiative in Senegal and will reach close to 150,000
people by the end of 2009 (employees and dependants). Visit Europ Assistance website to test your
knowledge on HIV/AIDS.


The Dialogue is managed and supported by Coalition staff in New York and regional offices. Members have
occasional in-person agenda-setting sessions. Coalition staff creates tools with the outputs from those
sessions, regularly provide one-on-one support to members and manage the Dialogue’s meetings and related
publications. Visit GBC’s Travel & Tourism Webpage or contact Sancia Dalley, Program Officer, Knowledge,
Evaluation & Performance at GBC headquarters at or at Tel: +212-584-1614 or Erick
Maville, Regional Director, GBC Europe, at or Tel: +33-1-44-349-215 for more

GBC’s Travel & Tourism Industry Dialogue

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