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drive-traffic-with-google-adwords.txt

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Internet Traffic Generation through Google Adwords

Marketing is one of the essentials of success in the field of business. Marketing is a dynamic field
which involves using media to be able to get a promotional message across a target audience.
The Internet has become a major tool in terms of marketing products and services.

There are many ways to market using the Internet such as email marketing and putting up affiliate
programs. Different methods imply different results and conditions. The Google Adsense hype is
one of the most popular and most effective ways to market through the Internet nowadays.
Google, with its formidable array of services, has taken Internet marketing into a whole new level.

Google is one a key player in the field of search engines. It dominates the market and generates
75% of the Internets search traffic. With this kind of power at hand, it has been able to develop a
new system which aims to promote Internet marketing as a whole.

What is Google Adwords?

The Google Adwords system displays advertisements from different participants whenever a
keyword or a key phrase is searched through the Google search engine. The participants places
their bids on the different keywords and the highest bidders will be displayed on the right-hand
corner of the Internet browser. The highest bidders can also be featured in Googles affiliates such
as AOL and netscape.

This system provides optimum results for the price paid for the bid. The bidders are only charged
for every click that is generated for their sites by Google. The participants also control their daily
budget so as to avoid overspending. When the budget is exhausted for the day because the clicks
which were generated exceeded the budget limit, the advertisement is automatically shut down by
the system. This is indeed a very cost effective way of doing Internet marketing.

Traffic and Marketing

In the world of Internet marketing, generating site traffic is the key component to success.
Websites are built to be viewed and perform such other functions such as to provide means of
ordering a certain product or service.

Google Adwords provides a new way of generating traffic to ones website. By strategic bidding
and careful designing of the advertisements, one can get closer to generating sales and income.

Advertisement

The Google Adwords advertisements are generally very short and concise. This is a good way of
putting different advertisements on a single search page even though it poses a challenge to the
different advertisers.

The advertisements are composed of two things: a title line and a body. The title line should
contain a maximum of 25 characters and the body should have less than 2 lines containing 35
characters each. The real challenge is packaging the marketing message in a way that it a)
attracts the attention of the targeted audience and b) entices them enough to click the link to the
webpage.

Title

Title lines are very important. Many movies have been successful because they generated
curiosity because of their titles. This is true for advertisements to be used in Google Adwords.
They should be concise and attractive. They should never be misleading so as to avoid future
problems.

Body

The body of the advertisement is the heart and soul of the statement. Basic information which is
useful for the target audience should be placed in the body to give a general guide on what the
site contains.

Keywords

To be able to generate traffic, one must be able to determine the right keywords and key phrases
which should be employed. The Google Adwords system asks the participants what keywords
they would like to bid on. Bidding on the wrong keywords will only lead to a waste of time and
money.

There are different resources out there such as overture which help in the assessment of target
phrases. They show the different keywords and corresponding hits through search engines. This
information is very important in developing a strategy in the Google Adwords system.

Combination

One should be able to determine the right keyword or the right key phrases to be able to optimize
the traffic that is to be generated. The keywords should be specific to the product and should
reflect its features. Using the words free, cheap, discount can be helpful if they are applicable to
the product.

The Google Adwords system is a great way to generate traffic. However, one must study the
system before putting serious amounts of money into it. It is a pricing game and no one would
want to lose a lot of money for marketing efforts which are not suitable to their endeavors.



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