For Immediate Release: Contact: Chris J. Minnick
Oct. 19, 2011 Mobile: 575-649-0754
Breast Cancer Prevention Awareness and Testing a Year-Long Effort
By Chris J. Minnick
(Las Cruces) – For the last several years in Las Cruces, the city has rallied around the cause of
breast cancer awareness and prevention with the Tough Enough to Wear Pink events. The
efforts of the campaign to raise awareness and money for research is one of the biggest and most
successful Tough Enough to Wear Pink events in the entire country. For weeks leading up to the
NMSU football game the entire city runs pink and the subject of the toll breast cancer can have
on a family is on the minds of everyone.
As the Tough Enough to Wear Pink events and breast and cervical cancer month comes to an
end, it is important to remember the fight against these diseases is a battle we must fight year
round. One of the best messages to come out of all of the events and awareness campaigns is
that early detection of cancer is very important in fighting the disease. People who are diagnosed
early with cancer have higher survival rates and sometimes have to undergo less invasive
treatments to beat the disease.
To help people detect cancer early, the New Mexico Department of Health’s Breast and Cervical
Cancer Early Detection Program provides screening and diagnostic services year round to
women who cannot get services anywhere else. To be eligible, women must be 40 years or
older, earn low incomes and have no or limited health insurance. Since 1991, the Breast and
Cervical Program has provided comprehensive breast and cervical cancer screening and
diagnostic services to more than 140,000 underserved women in New Mexico.
According to the American Cancer Society, there are several factors that put people at a higher
risk for breast and cervical cancer including age, genetics, family history, certain types of
contraceptive use, whether or not you have had children and several other factors. People can
find the full list of risk factors and resources to learn about prevention and getting tested at
As we all put away our pink hats, shirts, jackets and anything else we turned into a promotional
item for breast and cervical cancer awareness, let us not forget that there are families struggling
everyday with this diseases. Every month new patients will be diagnosed with cancer, many will
be told the good news by their doctor that their cancer is in remission and unfortunately some
will lose their battle. You can always do your part to help by supporting your friends and family
who are fighting the disease and if you are at high risk for cancer, get tested.
For more information about the Department of Health’s Breast and Cervical Cancer Early
Detection Program, call toll-free, 1-877-852-2585 or go online to www.cancernm.org.