Bryant _ Stratton College Online Adds Specializations to Bachelor of by linxiaoqin


									Bryant & Stratton College                                      Online Adds
Specializations  to   Bachelor                                 of    Business
Administration Program
Students can now specialize in eCommerce, Human Resources, Marketing or Project

United States of America, Dec 20, 2011 -- Buffalo, NY, December 19, 2011 - Bryant
& Stratton College Online today announced the addition of four new specializations
to its Bachelor of Business Administration (BBA) in General Management degree
program. The specializations include eCommerce, Human Resources, Marketing and
Project Management. Each BBA specialization will provide students the opportunity
to not only benefit from a solid business foundation with related courses in
management, finance, technology, marketing and business law and gain critical
business thinking skills through operations management and strategic planning
courses, but also learn skills and concepts related to specific career paths in business.
Bryant & Stratton College Online offers five online bachelor's degree programs,
including the BBA in General Management and a BBA in Accounting.

"In response to employer and student demand for more business specializations, we
are excited to make these new options in eCommerce, Human Resources, Marketing
and Project Management available to online students. The new specializations give
students a more robust set of choices for finding the right career," said Scott Traylor,
Associate Campus Director of Online Education at Bryant & Stratton College. "The
online business programs at Bryant & Stratton College introduce students to active
learning techniques, practical application of research methods, team projects,
presentations and internships. As a result, students are better prepared upon
graduation for the challenges of management positions."

Each specialization is designed to train students to become contributors in the
workplace. Below are brief descriptions of each specialization:

eCommerce Specialization – eCommerce courses focus on strategy and management,
business models, social impact of the media, web design tools, design principles,
social networking, web 2.0 tools, technology infrastructure and more. Students who
choose the ecommerce specialization prepare for entry-level positions in the rapidly
growing eCommerce and Internet Marketing industries.

Human Resources Specialization - Courses for this specialization include Human
Resource Management, Training and Development, Compensation and Benefits,

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Labor Relations and Collective Bargaining, and Employment Law. Through the
courses, the students will examine and discuss human resources management,
recruitment and training, employee rights, career management and development,
compensation structure and design, benefits programs, unions and collective
bargaining, contract administration, labor relations and hiring and termination.

Marketing Specialization – Through the Marketing specialization students prepare for
entry-level marketing positions. Courses will focus on buying and selecting media,
advertising agencies, sales, product and promotion strategy, negotiating, developing
marketing and sales plans, managing marketing and sales teams, proposal writing,
direct marketing, distribution channels, international marketing and the value of
customer relationships.

Project Management Specialization – Project Management courses include
Introduction to Project Management, Project Procurement Management, Project Risk
Management, Project Scheduling & Cost Management and Project Management.
These courses focus on project planning, contract administration, risk management,
project estimating and cost control and project management software.

Earlier this year, Bryant & Stratton College Online launched a BBA in Accounting
degree program. This online degree program prepares students for positions such as
staff, tax or management accountant; financial, revenue or budget analyst; financial
manager, internal auditor or business manager. Prospective students should note that
the program is not intended to provide preparation for the Certified Public
Accountant exam.

Currently none of the BBA specializations are available to students in Arkansas.

Bryant & Stratton College was founded in 1854 and is regionally accredited by the
Middle States Commission on Higher Education. For more information about Bryant
&      Stratton    College      and its   online    degree     programs,     visit

About Bryant & Stratton College Online
Bryant & Stratton College is a private career college delivering outcomes based
education and training through a flexible, contemporary curriculum in a personalized
environment. The College is regionally accredited by the Middle States Commission
on Higher Education and has locations in New York, Ohio, Virginia and Wisconsin,
as well as an Online Education division, and a Professional Skill Center. For over
155 years, Bryant & Stratton College has been providing real world education
leading to bachelor's and associate's degrees and professional certificates. Bryant &
Stratton College Online offers 5 online bachelor's degree programs, eleven online

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                                   associate's degree programs and eleven online certificate programs in a variety of
                                   fields including business, criminal justice, financial services, healthcare, human
                                   resources and information technology. Some online programs are not yet available in
                                   all states. For more information about our graduation rates, the median debt of
                                   graduates       and      other      important      information,       please       visit
                          General information about Bryant & Stratton
                                   College and its online degrees can also be found at

                                   Kavitha Thimmaiah
                                   Communications Strategy Group
                                   3225 East 2nd Avenue
                                   Denver, CO 80206
                                   (303) 433-7020

                                   Contact Information:
                                   Name: Communications Strategy Group
                                   Company: Communications Strategy Group
                                   Telephone: (303) 433-7020

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