Conditions, entities, events, and factors within an organization which influence its activities and choices, particularly the behavior of the employees. Factors that are frequently considered part of the internal environment VALUE SYSTEM Coherent set of values adopted and/or evolved by a person, organization, or society as a standard to guide its behavior in preferences in all situations. FACATORS AFFECTING VALUE SYSTEM depends upon :- Value system • Nationality • Society • Status • Culture • Religions • Education • Guide to planning & daily management • States fundamental purposes • Unique qualities or distinctiveness • Commitments to constituencies • Major emphases, directions, & services • Objectives are those ends that the organisation seeks • to achieve by its existence and operation. • Objectives are more specific than goals • Objectives depend on mission, goals, strategists, • internal and external analysis and the resultant SWOT “Brand image is everything. It is the sum of all tangible & intangible traits the ideas, beliefs, values, prejudices, interests, features & ancestry that make it unique. A brand image visually & collectively represents all internal & external characteristics the name, symbol, packaging, literature, signs, vehicles & culture. It's anything & everything that influences how a brand or a company is perceived by target constituencies or even a single customer. • Extends +ve consumer feelings to new products • 1Enables higher pricing • Enables increased repeat buying • Attracts quality employees • Increased financial viability as ranked by analysts and corp. raters Major pollutants of internal environment • Conflict between workers & managers • Interdepartmental conflicts and mistrust • Unhealthy competition & conflict between employees • Office politics and discrimination at workplace • Corruption & Misuse of office position • Sexual harassments. Business Sustainability • A pro-active approach to ensure the long-term viability and integrity of the business by optimizing resource needs, reducing environmental, energy or social impacts and managing resources Business Sustainability • Business sustainability is the increase in productivity and/or reduction of consumed resources without compromising product or service quality, competitiveness, or profitability. • Examples include: o Facility efficiencies (HVAC, water, raw materials, etc.) o Material and process improvements o Supply chain efficiencies o Products or services that are more efficient (i.e. hybrid cars, renewable fuels, etc.) o Recycling o Telecommuting o Optimization of any resource use TO ENSURE Business Sustainability WE NEED TO KNOW AND IMPROVE THE FOLLOWING:- • What is Our Business’ Future Role? • Our Company in a Societal Context • Competency capital • Organizational resources • Economic Profitability and Opportunity o Economic growth engine o Innovator o Global trade • Social Responsibility and Opportunity o Livelihoods and benefits o Participant in democratic processes • Resource Responsibility and Opportunity o Consumer and polluter of shared natural resources o Innovative and economic capacity to restore, and save natural resources. o Creativity of capitalism to create the path to sustainability. Impacts Local Pollutes Shared Economies Supports Workers Environments and Families Provides Goods Your Uses Communal & Services Company Resources Consumes Provides Health Limited Influences Care & Education Resources Government • An organization must carefully analyise its resources and capabilities to manage core competencies effectively. • An organization’s human capital and its knowledge may be the most significant competitive advantage of all, so a firm creates an environment that allows people to collaborate. Copyright © 2008 Cengage Financial Resources • The firm’s borrowing capacity • The firm’s ability to generate internal funds Organizational Res. • The firm’s formal reporting structure and its formal planning, controlling, and coordinating systems Physical Resources • Sophistication and location of a firm’s plant and equipment • Access to raw materials Technological Res. • Stock of technology, such as patents, trademarks, copyrights, and trade secrets Human Resources • Knowledge • Trust • Managerial capabilities • Organizational routines Innovation Resources • Ideas • Scientific capabilities • Capacity to innovate Reputational Resources •Reputation with customers • Brand name • Perceptions of product quality, durability, and reliability • Reputation with suppliers • For efficient, effective, supportive, and beneficial interactions and relationships Conclusion • For an organisation Internal Enviornment is the most important & crucial factor. • Competency, Tangebile & Intangebile resources are the most important features for an organisation. • Sustanability increases the production.