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internal enviornment

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					Conditions, entities, events, and factors within an
organization which influence its activities and
choices, particularly the behavior of the
employees.
Factors that are frequently considered part of the internal
environment
VALUE SYSTEM
Coherent set of values adopted and/or
evolved by a person, organization, or
society as a standard to guide its behavior
in preferences in all situations.
FACATORS AFFECTING VALUE
SYSTEM depends upon :-
 Value system

 •   Nationality
 •   Society
 •   Status
 •   Culture
 •   Religions
 •   Education
• Guide to planning & daily management

• States fundamental purposes

• Unique qualities or distinctiveness

• Commitments to constituencies

• Major emphases, directions, & services
• Objectives are those ends that the organisation
  seeks

• to achieve by its existence and operation.

• Objectives are more specific than goals

• Objectives depend on mission, goals, strategists,

• internal and external analysis and the resultant
  SWOT
“Brand image is everything. It is the sum of all
tangible & intangible traits the ideas, beliefs, values,
prejudices, interests, features & ancestry that make
it unique.

A brand image visually & collectively represents all
internal & external characteristics the name, symbol,
packaging, literature, signs, vehicles & culture. It's
anything & everything that influences how a brand or
a company is perceived by target constituencies or
even a single customer.
• Extends +ve consumer feelings to new products

• 1Enables higher pricing

• Enables increased repeat buying

• Attracts quality employees

• Increased financial viability as ranked by
  analysts and corp. raters
Major pollutants of internal environment

  • Conflict between workers & managers

  • Interdepartmental conflicts and mistrust

  • Unhealthy competition & conflict between employees

  • Office politics and discrimination at workplace

  • Corruption & Misuse of office position

  • Sexual harassments.
Business Sustainability


 • A pro-active approach to ensure
   the long-term viability and
   integrity of the business by
   optimizing resource needs,
   reducing environmental, energy
   or social impacts and managing
   resources
  Business Sustainability
• Business sustainability is the increase in productivity
  and/or reduction of consumed resources without
  compromising product or service quality,
  competitiveness, or profitability.
• Examples include:
   o Facility efficiencies (HVAC, water, raw materials, etc.)
   o Material and process improvements
   o Supply chain efficiencies
   o Products or services that are more efficient (i.e.
     hybrid cars, renewable fuels, etc.)
   o Recycling
   o Telecommuting
   o Optimization of any resource use
TO ENSURE Business Sustainability
  WE NEED TO KNOW AND IMPROVE THE FOLLOWING:-



  • What is Our Business’ Future
    Role?

  • Our Company in a Societal
    Context

  • Competency capital

  • Organizational resources
• Economic Profitability and Opportunity
  o   Economic growth engine
  o   Innovator
  o   Global trade

• Social Responsibility and Opportunity
  o   Livelihoods and benefits
  o   Participant in democratic processes

• Resource Responsibility and Opportunity
  o Consumer and polluter of shared natural resources
  o Innovative and economic capacity to restore, and save natural
    resources.
  o Creativity of capitalism to create the path to sustainability.
                  Impacts Local
Pollutes Shared    Economies      Supports Workers
 Environments                       and Families



Provides Goods       Your         Uses Communal
  & Services       Company          Resources



  Consumes
                                   Provides Health
   Limited
                   Influences     Care & Education
  Resources
                  Government
• An organization must carefully analyise its resources
  and capabilities to manage core competencies
  effectively.


• An organization’s human capital and its knowledge
  may be the most significant competitive advantage of
  all, so a firm creates an environment that allows
  people to collaborate.



                      Copyright © 2008 Cengage
Financial Resources • The firm’s borrowing capacity
• The firm’s ability to generate internal funds
Organizational Res. • The firm’s formal reporting structure
and its formal planning, controlling, and coordinating systems
Physical Resources • Sophistication and location of a firm’s
plant and equipment
• Access to raw materials
Technological Res. • Stock of technology, such as patents,
trademarks, copyrights, and trade secrets
Human Resources • Knowledge
• Trust
• Managerial capabilities
• Organizational routines

Innovation Resources • Ideas
• Scientific capabilities
• Capacity to innovate

Reputational Resources •Reputation with customers
• Brand name
• Perceptions of product quality, durability, and reliability
• Reputation with suppliers
• For efficient, effective, supportive, and beneficial interactions and
relationships
Conclusion



• For an organisation Internal Enviornment is the most important & crucial factor.

 • Competency, Tangebile & Intangebile resources are the most important features
    for
an organisation.
 • Sustanability increases the production.

				
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posted:3/11/2012
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