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Niche Marketing For Home Based Business


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									                                            Presented by Daniel Toriola

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                                      Niche Marketing For Home Based Business
                                                    By Paul Jesse

  Niche Marketing For Home Based Business
Copyright 2005 Paul Jesse

In an age of technology, niche marketing has become easier and harder at the same time. It is easier
in the fact that computers and software programs have been designed to practically do all the niche
marketing work for you, and is harder in the sense that if you try to go at it alone you will not be able to
reach the amount of people you might have been able to a couple of decades ago.

 The reason for this is today people hit the Internet looking for something in particular and they
generally begin looking on search engines such as Google, Yahoo and the like. The people searching
for the particular information you provide on your web page may not be searching for it using the same
words you use, might misspell the words, or not know how to specify what they are looking for at all.
This can cause some significant problems for your web page and increasing traffic or capturing
potential traffic. You need not worry about this because you can do several things to make your web
page a tool that will be returned as results when people search for information on your web page. First,
you will need to identify your niche in the marketplace and what keywords people use when searching
within this niche.

 If you are experienced, you might already be familiar with the majority of keywords, however it is best
to get a software program that will help you identify keywords for your particular niche. It is almost
impossible to contain every possible mixture of keywords, misspellings and phrases in your web page
content, however a good web page will contain as many as possible and certainly all of the popular
ones. You want to increase traffic to your page so you must be diligent about creating and marketing a
page that will return results.

 The best way to include keywords is to write articles about them and use the keyword frequently in the
article. This way, you will not only be providing useful information regarding your product or service, but
you will also be using the keywords that will ultimately attract people to your page. Also, there are
multiple software programs available that discuss the most successful niches, ones with little
competition and how to market to these niches.

 This will be a powerful tool for you if you are just beginning a company. However, it might also be a
good opportunity for you if you are looking to expand your current business, include new services or

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simply change niches. Regardless, there is a software program that will virtually do all the work for you.

 There is even a program that will tell you what people have been typing into search engines when
looking for particular information in your niche. All of these programs certainly make niche marketing
easier and can help you attract traffic to your web page by using the words that potential customers
use when looking for your product or service.

Paul Jesse, retired government employee, private pilot, lifetime student of internet marketing and
author of numerous home business articles. He created Sheamarketing.com to assist those wishing to
start a home internet business. http://www.sheamarketing.com

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                                             Presented by Daniel Toriola

                            Why Niche Affiliate Marketing Is Better Than The Old Way
                                                           By Alan Thomas

 In the past affiliate marketers have chosen a product and then went online and tried to sell it. This has
worked for those who have mastered the skills of traffic generation. However there is a better way to
do affiliate marketing today and in this article were going to talk about niche affiliate marketing.

The very best thing about niche affiliate marketing is it allows you to eliminate some of the competition.
For example if you choose to sell products in the niche of "earning money online" you will find that to
be a very competitive niche.

It is competitive because it contains such a broad based theme. One way to narrow that down and turn
the idea of earning money online into niche affiliate marketing is to target a specific way to do that.

For example targeting a niche of work at home allows you to specifically work towards selling products
to teach people how to work at home. You can teach them how to earn money working at home as
opposed to giving them a broad based niche of earning money online which could allow you to sell any
number of different products.

The other thing niche affiliate marketing does is it allows you to differentiate yourself from the
competition. Again using the theme of work at home you will find that there are many websites in this

What you have to do is come up with a way to differentiate yourself, the products that you offer, and
the way that you present them online. You can certainly look at your competition to come up with ideas
on ways to do this.

You can also only sell products that you personally have used and that have worked for you. This is a
very popular way to do niche affiliate marketing today at your own pace. You present your product
more in the form of a review and a pre-sell page.

In this way you are not really selling at all as much as you are making a recommendation. For Internet
marketers who have an existing email marketing list this is a very powerful way to build a niche affiliate
marketing business. If you do not have a list of your own it's certainly something you should be working

In summary niche affiliate marketing is better than the old way of doing affiliate marketing because it
allows you to focus your business on a narrow based theme. This allows you to earn money targeting
that specific market.

Alan Thomas is an experienced internet marketer who has helped many people develop their own
business using niche affiliate marketing programs. You can find more information on
http://www.APTeamBuild.com and http://www.APTeamBuild.com/free-ebooks.html

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