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Memento March 2010

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					MEMENTO
  March 2011
2010 KEY FIGURES
■   €56,1 billion in revenue
■   3,602,000 vehicles sold worldwide
■   39% of sales generated outside Europe
■   Operations in 160 countries
■   Europe’s second largest car maker,
    with 14.2% of the market
■   Europe leader in light commercial vehicles,
    with 21.9% of the market
■   198,210 employees worldwide
PRESEntatIOn
With its two world-renowned brands, Peugeot and Citroën, the Group   PSA Peugeot Citroën has sales offices in 160 countries and employs
sold 3,602,000 vehicles worldwide in 2010, of almost 40% outside     198,000 people worldwide. Last year, it dedicated more than
Europe. As Europe’s second largest carmaker, it recorded sales and   €2 billion to research and development, especially in new energies.
revenue of more than €56.1 billion.                                  PSA Peugeot Citroën is also involved in financing activities (Banque       1




                                                                                                                                            MEMEntO MARCH 2011
                                                                     PSA Finance), logistics (Gefco) and automotive equipment (Faurecia).
�   Contents
                               tHE GROUP                      SERVICES anD                    SalES
                                                              PRODUCtS                                                   2
04 2010 Operating Highlights   08 Corporate Governance        24   Peugeot                    46   Worldwide Sales




                                                                                                                     MEMEntO MARCH 2011
                               09 Stock Market Data           30   Citroën                    49   Europe
                               10 Strategy and                36   Environmental Statistics   50   Growth Regions
                                    Sustainable Development
                                    Commitment                38   Road Safety                52   Market Share

                               12   Financial Highlights      41   new Services

                               14   Other Businesses
                               16   Milestones Since 1976
                               18   Financial and
                                    Operating Statistics
                                    10-Year Summary
R&D, DESIGn anD                 SOCIal                GlOSSaRY anD
PRODUCtIOn                      RESPOnSIBIlItY        COntaCtS
56 R&D and Design               70 Employees          76 Glossary of automotive
                                                         terms                        3
57 Concepts cars and            71 Workplace Safety




                                                                                  MEMEntO MARCH 2011
     technology demonstrators                         82 Media Contacts
     at the 2011 Geneva         72 Social Dialogue
     auto show                                        86 Investor and analyst
                                                         Contacts
58   Plant locations
                                                      87 Websites
59   Manufacturing
63   Cooperative Ventures
67   Purchasing
2010 OPERatInG HIGHlIGHtS
■   8 January: Peugeot reveals its new brand project:                     ■   22 april: Market launch of the Peugeot RCZ, voted the most
    “Motion & Emotion”.                                                       beautiful car of the Year 2009.
■   19 January: Creation of Bank PSA Finance RUS.                         ■   23 april: PSA Peugeot Citroën and Mitsubishi Motors Corporation
■   January: Launch of the Citroën DS3.                                       begin production at their jointly owned plant in Kaluga (Russia).       4




                                                                                                                                                  MEMEntO MARCH 2011
■   4 February: BMW Group and PSA Peugeot Citroën sign an                 ■   26 april: New collaboration with Mitsubishi Motors Corporation
    agreement on the further development of a 4-cylinder petrol engine.       on a compact SUV.

■   February: First step of the deployment of Mu by Peugeot (Paris).      ■   26 May: The Group announces a reorganization of its Executive
                                                                              Committee with a Board member to be based in Asia, effective
■   11 March: Peugeot unveils Hoggar, its first Brazilian pick-up.            1st September 2010.
■   25 March: PSA Peugeot Citroën plans to invest €530 million            ■   1st June: Citroën unveils the new Citroën C4.
    through 2012 to develop its operations in Brazil.
                                                                          ■   9 June: The Group presents its e-HDi technology.
■   8 april: Market launch of the Peugeot 408 in China. Citroën unveils
    the C3 Aircross, dedicated to the Latin America market.               ■   30 June: New cooperative project for electric powertrains with
                                                                              Mitsubishi Motors Corporation.
■   9 april: The Group decides to invest €175 million at its La
    Française de Mécanique plant in Douvrin between 2010 and 2013.
■   9 July: China Changan Automobile Group and PSA Peugeot Citroën       ■   13 October: PSA Peugeot Citroën launches the Science
    agree to form an automotive joint venture in China.                      Technologies Exploratory Lean LABoratory (StelLAB) to promote
■   12 July: Series production of the Peugeot 508 begins.                    exchanges between scientists and PSA Peugeot Citroën experts ,
                                                                             with the goal of identifying and developing the new technologies         5
■   July: Peugeot Scooters expands its range with the Vivacity 125 and       and innovations needed for tomorrow’s motor vehicles.




                                                                                                                                                  MEMEntO MARCH 2011
    Kisbee 50.
                                                                         ■   18 October: The BMW Group and PSA Peugeot Citroën sign an
■   23 august: Peugeot unveils the 3008 HYbrid 4.                            agreement aimed at expanding their cooperation by including hybrid
■   10 September: PSA Peugeot Citroën decides to make an early               components for front-wheel-drive vehicles.
    €1 billion repayment on the €3 billion French State loan advanced    ■   December: Market launch of the Peugeot iOn and Citroën C-ZERO.
    in April 2009.
                                                                         ■   21 December: PSA Peugeot Citroën, one of the first companies to
■   21 September: PSA Peugeot Citroën strengthens its partnership            receive the Diversity Label created by the French government
    with Dongfeng Motors in China.                                           in 2009, sees its certification renewed.
■   24 September: Inauguration of the Terre Blanche Archives in
    Hérimoncourt (France).
�   tHe GRoUP
    8                                    10                              14                      18
  Corporate Governance                   Strategy and Sustainable        Other Businesses        Financial and Operating
8 Supervisory Board                      Development Commitment       14 Banque PSA Finance      Statistics 10-Year Summary
8 Corporate Management                                                15 Gefco                18 Worldwide Sales
                                         12                           15 Faurecia             18 Sales Outside
    9                                    Financial Highlights                                    30-Country Europe
    Stock Market Data               12   Sales and Revenue               16                   18 Percentage of Sales
                                                                                                 Outside Europe
                                                                                                                                    7




                                                                                                                               MEMEntO MARCH 2011
9   Shareholder and Voting Rights   12   Revenue by Business             Milestones
    Structure                       12   Recurring Operating Income      Since 1976           19 Registrations in Europe
9   Investor Calendar               12   Recurring Operating Income                           19 Market Share in Europe
9   Stock Price                          by Business                                          20 Peugeot S.A. Stock Price
9   Market Value                    13   Profit Attributable to                               20 Sales and Revenue
                                         Peugeot S.A.                                         21 Recurring Operating Income
                                    13   Financing and Financial                              21 Profit Attributable to
                                         Situation                                               Peugeot S.A.
                                    13   Inventories
                                    13   Automobile Division
                                         Research and Development
                                         Expenditure
                                    14   Performance Plan Delivery


                                                                                                                   tHE GROUP
                                                                                                                                              tHE GROUP



CORPORatE GOVERnanCE                                                    CORPORatE ManaGEMEnt

Since 1972, Peugeot S.A. has had a two-tier management structure,                                      Chairman of the
                                                                                                       Managing Board
comprising a Managing Board, responsible for strategic and                                             Philippe Varin
operational management, and a Supervisory Board, responsible for
                                                                               Asia             Finance and            Brands          Research and
oversight and control.                                                                            Strategic                            Development
                                                                                                Development
SUPERVISORY BOaRD                                                           Grégoire              Frédéric          Jean-Marc              Guillaume            8
                                                                             Olivier           Saint-Geours                                  Faury




                                                                                                                                                           MEMEntO MARCH 2011
The Supervisory Board appoints members of the Managing Board and                                                      Gales
oversees the Managing Board’s management of the Company.                 Managing Board

■   Thierry Peugeot, Chairman                                             Corporate       Purchasing      Industrial      Programmes           Human
                                                                          Secretary                      Operations                          Resources
■   Jean-Philippe Peugeot, Jean-Louis Silvant, Vice-Chairmen                                                                Jean-            and Quality
                                                                         Jean-Claude       Yannick         Denis          Christophe          Claude
■   Marc Friedel, Jean-Louis Masurel, Jean-Paul Parayre,                    Hanus          Bézard          Martin          Quémard             Brunet
    Robert Peugeot, Henri Philippe Reichstul, Marie-Hélène Roncoroni,
                                                                         Executive Committee
    Geoffroy Roux de Bézieux, Ernest-Antoine Seillière,
    Joseph F. Toot Jr.                                                                Latin America        Russia,           Corporate
■   Roland Peugeot, François Michelin, Non-voting Advisors                                             Ukraine and CIS     Communications

                                                                                        Carlos             Bernd                Caroline
                                                                                        Gomes             Schantz                Mille
StOCK MaRKEt Data
SHaREHOlDER anD VOtInG RIGHtS StRUCtURE                                                  StOCK PRICE
(at 31 December 2009)                                                                     Date                   Peugeot S.a. stock price in euros
 Main registered                                % shares              % voting            31 December 2005                          48.70
 shareholders*                                    owned             rights held           31 December 2006                          50.20
 Peugeot family                                  30.30%                 45.74%            31 December 2007                          51.85
 Treasury stock                                    3.07%                    -             31 December 2008                          12.15                         9
 Employees (directly and via                                                              31 December 2009                         23.665




                                                                                                                                                             MEMEntO MARCH 2011
                                                    2.80%               3.99%
 the employee mutual fund)
                                                                                          31 December 2010                         28.410
 BNP Paribas                                        1.13%               1.74%
 Others                                            62.70%              48.53%
*Based on registered shares and mandatory disclosures of holdings                        MaRKEt ValUE: E6.65 BIllIOn
                                                                                         (at 31 December 2010)

InVEStOR CalEnDaR
 2010 annual results                                                  9 February 2011
 First-quarter 2011 sales and revenue                                    20 April 2011
 Annual Shareholder’s Meeting                                            31 May 2011
 2011 dividend paid                                                      27 July 2011
 2011 nine-month sales and revenue                                    26 October 2011




                                                                                                                                                 tHE GROUP
                                                                                                                                     tHE GROUP



StRatEGY anD SUStaInaBlE
DEVElOPMEnt COMMItMEnt
The Managing Board has defined the Group’s operating priorities and
set the course for the next ten years. Backed by a strong commitment
                                                                           Sustainable development commitments    � Fuel-efficient, low-carbon
                                                                                                                          vehicles/eco-design
to responsible growth, these priorities have been expressed in the         ■   A growing proportion of low-carbon vehicles in the sales mix.
form of three strategic objectives. Fully integrated into this strategic   ■   Careful selection of materials assessed by weight, environmental
vision is the Group’s sustainable development process, which is                footprint, recyclability and other criteria.                         10
designed to meet a series of commitments.




                                                                                                                                                  MEMEntO MARCH 2011
■   lead the way in pioneering the products and services of tomorrow       •	styling and design: maintain the product dynamic and enhance
    •	environmental performance: Broaden and deepen the range of             the value of the Peugeot and Citroën brands, while accentuating
      vehicles and technologies.                                             their differences.
      - 2009 and 2010: compact diesels emitting less than 99g/km of CO2.   •	services: enable customers to benefit from onboard telematics
      - 2010: Broader application of the e-HDi micro-hybrid system.          and offer them integrated mobility solutions that extend beyond
      - Late 2010: Introduction of the Peugeot iOn and Citroën C-Zero        vehicle purchase.
        electric vehicles.
      - 2011: Introduction of HYbrid4 diesel hybrid technology on the      Sustainable development commitment    � Safety and mobility
        Peugeot 3008 and, later, on the Citroën DS5.                       ■   Safety systems and features to be widely available as standard
                                                                               equipment, bespoke mobility services and optimised travel thanks
      - 2012: Introduction of a 1-litre petrol engine emitting less than
                                                                               to onboard telematics.
        99g CO2/km.
      - 2012: First prototype of a Peugeot 3008 plug-in diesel hybrid
        with CO2 emissions under 50g/km.
■   Become a global player                                                    ■   Support responsible growth
    •	Reach critical mass in Latin America and Asia, particularly in China.       •	Facilitate and encourage career development.
 •	Step up the development of models adapted to the needs                         •	Ensure employee well-being, health and safety.
   of non-European consumers.                                                     Sustainable development commitments   � Well-being in the
Sustainable development commitment � Customer Satisfaction
                                                                               workplace and skills development
■ Products and services aligned with the needs of our different
   markets, delivering the quality customers expect and backed by                 •	Ensure social cohesion.
                                                                                                                                                              11
   responsible advertising.                                                       Sustainable development commitment    � Respect for human rights/




                                                                                                                                                            MEMEntO MARCH 2011
                                                                                                                       gender balance and
    •	Make the management teams more international.                                                                    diversity
■Set the industry benchmark in operating efficiency                            ■    Respect for fundamental human rights and equal opportunity.
 •	Continue to deploy lean processes across the organisation.
                                                                                E
                                                                              •		 ncourage	ethical	behaviour	and	good	corporate	citizenship.
Sustainable development commitment � Environmental
                                        management systems                     Sustainable development commitments � Ethical behaviour and
■ Increasingly strict management of the environmental footprint                corporate citizenship
   of our manufacturing operations, dealership network and office              ■ Enhanced ethical guidelines and a new governance structure
   facilities.                                                                    for ethical issues.
                                                                               ■ An additional contribution to civil society in response to environmental
 •	Move forward together, with our suppliers.
                                                                                  and social issues.
    Sustainable development commitment� Supplier relations
■ Sustainable, mutually beneficial relationships that comply with
  the highest social responsibility and environmental standards.

                                                                                                                                             tHE GROUP
                                                                                                                      tHE GROUP



FInanCIal HIGHlIGHtS                                              RECURRInG OPERatInG InCOME
                                                                                                            2009     2010
                                                                   Recurring operating income
SalES anD REVEnUE (e billions)                                                                              (689)    1,796
                                                                   (e millions)
60               56.1                                              Consolidated operating margin
55                                                                                                         -1.4%     3.2%
50      48.4     14.7
                                 Automobile Division               as a % of sales and revenue
45      10.1
40                               Other businesses                  Automobile division operating margin
35               41.4                                                                                     - 3.3%     1.5%
30      38.3                                                       as a % of sales and revenue
25                                                                                                                                  12
20




                                                                                                                                  MEMEntO MARCH 2011
15
10                                                                RECURRInG OPERatInG InCOME BY BUSInESS
 5
 0                                                                (e millions)
       2009     2010
                                                                                                            2009     2010
REVEnUE BY BUSInESS                                                Automobile Division                    (1,257)     621
(e millions)                                                       Faurecia                                   (92)    456
                                                2009      2010     Gefco                                     102      198
 Automobile Division                          38,265    41,405     Banque PSA Finance                        498      507
 Faurecia                                      9,292    13,796     Other businesses
                                                                                                               60      14
 Gefco                                         2,888     3,351     and Intersegment eliminations
 Banque PSA Finance                            1,823     1,852     total PSa Peugeot Citroën               (689)     1,796
 Other businesses
                                              (3,851)   (4,343)
 and Intersegment eliminations
 total PSa Peugeot Citroën                    48,417    56,061
PROFIt attRIBUtaBlE tO PEUGEOt S.a.                                  InVEntORIES
(e millions)                                                                                                                 Inventories, in units
                                                   2009      2010     At 31 December 2008                                          628,000
 Profit /(loss) attributable to Peugeot S.A.     (1,161)    1,134     At 31 December 2009                                          440,000
                                                                      at 31 December 2010                                          445,000
                                                                                                                                                                   13
FInanCInG anD FInanCIal SItUatIOn




                                                                                                                                                                 MEMEntO MARCH 2011
(e millions)                                                         aUtOMOBIlE DIVISIOn RESEaRCH anD DEVElOPMEnt
                                                 2009        2010    ExPEnDItURE**
 Cash flow                                      1,342       3,607                                                            2009                 2010
 Capex*                                         1,615       1,440     E millions                                            2,148                2,056
 Free cash flow                                   809       1,110     As a % of Automobile Division sales
                                                                                                                             5.6%                    5%
 Net financial position*                       (1,993)     (1,236)    and revenue
 Equity                                        12,447      14,303
                                                                     ** Excluding capitalised development costs and amoritisation.
 Gearing                                          16%        8.6%
* Of the manufacturing and sales companies.




                                                                                                                                                     tHE GROUP
                                                                                                                         tHE GROUP


PERFORManCE Plan DElIVERY
E3.3bn Performance Plan 2010-2012, raised to E3.7bn
                                                              OtHER BUSInESSES
                                                              BanQUE PSa FInanCE
              30%
 sales & Marketing                                            Operating in 24 countries around the world, Banque PSA Finance
                                                55%
                                                Production,   supports the sale of Peugeot and Citroën vehicles by financing new
              15%                               Development   vehicle and replacement parts inventory for dealers and offering a
       High growth                              and sG&A      comprehensive array of financing and related services to car buyers.     14
           markets                                            More information: www.banquepsafinance.com




                                                                                                                                     MEMEntO MARCH 2011
                                                                                                     2009               2010
      1,464 m
     at 31.12.10                                              Number of vehicles financed         860,500            864,670
                                                              Outstanding loans
                                                                                                    22,445            23,411
                               1.1bn        1.1bn
                                                              (e millions)
                                                              Recurring operating income
                                                                                                      498                507
                                                              (e millions)




                     2010      2011        2012
GEFCO                                                                   FaURECIa
As the industry benchmark in logistics services for manufacturers,      Ranked third in Europe and sixth worldwide, Faurecia is one of the
GEFCO leverages its five core competencies – Logistics, Gefboxsystem,   world’s leading automotive equipment suppliers, specialised in
Overseas, Overland and Vehicle Transport – to deliver innovative,       four key vehicle modules : automotive seating, emissions control
end-to-end industrial supply chain solutions, both domestic and         technologies, interior systems and automotive exteriors. In 2010,
                                                                                                                                                  15
international, and both inbound and outbound production plants.         the company reported €13.8 billion in pro forma revenue.




                                                                                                                                                MEMEntO MARCH 2011
It is one of Europe’s ten largest transportation and logistics          Faurecia employs 75,000 people at 238 sites and 38 R&D centres in
companies, with global operations spanning 400 facilities in some       33 countries. The Faurecia share is listed on the NYSE Euronext Paris
100 countries. It is currently expanding in three priority regions:     stock exchange.
Europe, Asia and South America.                                         More information: www.faurecia.com
More information: www.gefco.net
                                                                                                                2009              2010
                                       2009               2010          Revenue (e millions)                   9,292            13,796
Revenue (e millions)                  2,888              3,351          Recurring operating income
                                                                                                                 92                456
Recurring operating income                                              (e millions)
                                        102                198
(e millions)




                                                                                                                                   tHE GROUP
                                                                                                                                              tHE GROUP



MIlEStOnES SInCE 1976
■   2010: Signature of a joint venture with China Changan Automobile           ■   2002: Joint venture DPCA created with Dongfeng Motors to expand
    Group in China (subject to final approval by the relevant authorities).        cooperative production of Peugeot and Citroën models in China.
■   2009: Appointment of Philippe Varin as Chairman of the Managing            ■   2001: Porto Real production plant inaugurated in Brazil.
    Board.                                                                     ■   2000: Diesel particulate-filter system unveiled and introduced.
■   2008: The cornerstone is laid for the Kaluga plant in Russia and an        ■   1998: Common-rail, direct-injection HDi diesel engine presented          16
    agreement is signed with Mitsubishi Motors Corporation.




                                                                                                                                                          MEMEntO MARCH 2011
                                                                                   and later offered on all the Peugeot and Citroën line-ups.
■   2007: Appointment of Christian Streiff as Chairman of the Managing         ■   1998: Acquisition of Sevel Argentina.
    Board.
                                                                               ■   1998: New organisation introduced. Technological, manufacturing,
■   2006: New production plant inaugurated in Trnava, Slovakia.                    administrative and financial processes are combined to enhance
■   2005: Joint PSA Peugeot Citroën–Toyota production plant                        efficiency and create economies of scale.
    inaugurated in Kolín, Czech Republic.                                      ■   1998: ECIA completes a friendly acquisition of equipment
■   2004: New Automotive Design Network (ADN) center inaugurated in                manufacturer Bertrand Faure. The new company, named Faurecia,
    Vélizy to house all of the Group’s styling studios and innovation teams.       is more than 50% owned by PSA Peugeot Citroën.
■   1997: Jean-Martin Folz appointed Chairman of the Managing          ■   1979: Creation of Compagnie Générale de Crédit aux Particuliers
    Board.                                                                 (Crédipar).
■   1992: DCAC joint venture set up with Dongfeng Motors to assemble   ■   1979: The Talbot brand is introduced to replace the Chrysler brand
    Citroën ZX models in China. The final assembly plant is built in       in Europe.
    Wuhan, Hubei Province, while mechanical components production          1978: PSA Peugeot Citroën acquires Chrysler Europe.
                                                                       ■                                                                          17
    is based in Xiangfan.




                                                                                                                                                MEMEntO MARCH 2011
                                                                       ■   1977: Jean-Paul Parayre appointed Chairman of the Managing
■   1987: Aciers et Outillages Peugeot and Cycles Peugeot merge to         Board to replace François Gautier.
    form ECIA, a PSA Peugeot Citroën subsidiary and pan-European
    auto equipment manufacturer.                                       ■   1976: The PSA Peugeot Citroën Group is created by the merger
                                                                           of Citroën S.A. and Peugeot S.A. Automobiles Peugeot and
■   1984: Jacques Calvet appointed Chairman of the Managing Board.         Automobiles Citroën become wholly-owned PSA Peugeot Citroën
■   1980: Peugeot and Talbot merge.                                        subsidiaries.




                                                                                                                                   tHE GROUP
                                                                                                                                                                                                                                                                                  tHE GROUP



      FInanCIal anD OPERatInG StatIStICS                                                                                                                                            SalES OUtSIDE 30-COUntRY EUROPE*
      10-YEaR SUMMaRY                                                                                                                                                               (in thousands) *30-country Europe : European Union + Croatia, Iceland, Norway and
                                                                                                                                                                                    Switzerland.
                                                                                                                                                                               15

      WORlDWIDE SalES




                                                                                                                                                                                                                                                                                             1,407
      (in thousands)                                                                                                                                                           12
4.0




                                                                                                                                                                                                                                                                          1,029


                                                                                                                                                                                                                                                                                     1,029
                                                                                                                                                                                                                                                                                     970
                                                                                                                                                                                9




                                                                                                                                                                                                                                                              939
                                                                                                                                                                                                                                                  930
3.5                                                                                                                                                                                                                                                                                                    18




                                                                                                                                                                                                                                      895
                                                                                                                                                                       3,602
                                                                                                                           3,428
                                                                                              3,390




                                                                                                                                                                                                                            807
                                                                                                              3,366
                                                                              3,375
                                                              3,286




                                                                                                                                                                                                                                                                                                     MEMEntO MARCH 2011
                                              3,267




                                                                                                                                       3,260


                                                                                                                                                       3,188
3.0




                                                                                                                                                                                                                                                                    736


                                                                                                                                                                                                                                                                              709
                              3,133




                                                                                                                                                                                6




                                                                                                                                                                                                                                661


                                                                                                                                                                                                                                            657


                                                                                                                                                                                                                                                        649
                                                                                                                                                                                                                     657
                                                                                                                                                                                                                    608
              2,816




                                                                                                                                                                                                             573
2.5




                                                                                                                                                                                                    471



                                                                                                                                                                                                          463




                                                                                                                                                                                                                                                                                         437
                                                                                                                                                                                                  408
                                                                                                                                                                                           378
2.0                                                                                                                                                                             3




                                                                                                                                                                                          341
                                                                                                                                                               2,142




                                                                                                                                                                                                                                                                                  320
                                                                      2,027




                                                                                                                                                                                                                                                                      293
                                                                                                                                                                                                                                                          290
                                                                                      1,995


                                                                                                      1,960




                                                                                                                                                                                                                                              273
                                                                                                                       1,967
                                      1,955




                                                                                                                                                                                    262
                                                      1,914




                                                                                                                               1,904
                      1,899




                                                                                                                                                                                                                                  234
                                                                                                                                               1,842




                                                                                                                                                                                                                        199
                                                                                                                                                                                                               194
1.5




                                                                                                                                                                                                       165
      1,674




                                                                                                                                                                                              130
                                                                                                                                                                                      116
                                                                                                                  1,461                                                         0




                                                                                                                                                                   1,460
                                                                                                          1,406
                                                                                          1,394
                                                          1,372




                                                                                                                                   1,356
                                                                          1,348




                                                                                                                                                   1,346
                                          1,312
                          1,234




1.0                                                                                                                                                                                  2000    2001     2002    2003      2004      2005       2006        2007        2008         2009   2010
          1,142




0.5                                                                                                                                                                                 PERCEntaGE OF SalES OUtSIDE EUROPE
  0                                                                                                                                                                            40
        2000            2001            2002            2003             2004           2005             2006         2007         2008           2009            2010         35                                                                                                        39.8
                                                                                                                                                                               30                                                                                     31.6        33.1
                                                                                                                                                                               25                                                 26.4        27.6        27.4
                                                                                                                                                                               20                                          24
                                                                                                                                                                               15                                  20
          Peugeot                                                                                                                                                                                15   17.5
          Citroën                                                                                                                                                              10     13.4
                                                                                                                                                                                5
          PSA Peugeot Citroën                                                                                                                                                   0
                                                                                                                                                                                     2000    2001     2002    2003      2004      2005       2006        2007        2008         2009   2010
                    5
                               10
                                       15
                                               20
                                                          25
                                                               30




               0
                               1,370
                         995




            2000
                                               2,366
                                  1,503
                         1,100




            2001
                                                      2,603
                                  1,513
                         1,124




            2002
                                                      2,637
                              1,443
                          1,162




            2003
                                                      2,605
                             1,395
                                                                    (30-country Europe) (in thousands)



                         1,135
                                                                                                         REGIStRatIOnS In EUROPE




            2004
                                                     2,530
                             1,321
                          1,153




            2005
                                                    2,474
                            1,308
                         1,138




            2006
                                                   2,446
                            1,312
                          1,171



            2007
                                                    2,483
                          1,208
                        1,072
            2008                              2,279
                          1,132
                        1,026
            2009


                                             2,158
                          1,172
                        1,023
            2010




                                             2,195
                        5
                                       10
                                                     15
                                                               20




              0




                               7.7
                      5.6
            2000




                                            13.3
                                8.5
                         6.2
            2001




                                              14.7
                                 8.8
                         6.5
            2002




                                                   15.3
                                                                        (30-country Europe) (in %)




                                8.4
                          6.8
            2003




                                               15.2
                               7.9
                         6.4
                                                                                                           MaRKEt SHaRE In EUROPE




            2004




                                             14.3
                           7.5
                         6.5
            2005




                                               14
                           7.2
                         6.3
            2006




                                            13.6
                          7.1
                         6.4
            2007




                                            13.5
                           7.1
                         6.3
            2008




                                            13.5
                           7.3
                         6.5
            2009




                                            13.8
                            7.6
                          6.6
            2010




                                             14.2
tHE GROUP
                                                     19




                   MEMEntO MARCH 2011
                                                                                                                                                                                       tHE GROUP




     PEUGEOt S.a. StOCK PRICE                                                                  SalES anD REVEnUE
     (in euros, at 31 December 2010)                                                           (in e millions)
60                                                                                        60
                                                             51.85




                                                                                                                                                                     58.676
                                                                                                                                        56.105*




                                                                                                                                                           56.594
                                                     50.20




                                                                                                                                        56.797


                                                                                                                                                  56.267




                                                                                                                                                                                                56.061
                                             48.70




                                                                                                                      54.436




                                                                                                                                                                              54.356
                                                                                          50




                                                                                                                               54.238
50           47.75                   46.70




                                                                                                           51.663
                                                                                                                                                                                                           20




                                                                                                                                                                                       48.417
     40.38                   40.40                                                        40




                                                                                                 44.181
                     38.86




                                                                                                                                                                                                         MEMEntO MARCH 2011
40
                                                                                          30
                                                                                  28.41
30
                                                                          23.66           20

20
                                                                                          10

                                                                        12.15              0
10
      2000   2001    2002    2003    2004    2005    2005    2006    2008 2009    2010          2000      2001        2002     2003      2004     2005     2006     2007      2008     2009     2010

                                                                                               *Transition to IFRS.
RECURRInG OPERatInG InCOME                                                           PROFIt attRIBUtaBlE tO PEUGEOt S.a.
                                                                                     (in e millions)
            Recurring operating    Operating        automobile Division




                                                                                                            1,690
                                                                                                 1,691
                                                                                20
                  income          margin as a %      operating margin




                                                                                                                    1,497

                                                                                                                            1,357
                                   of revenue




                                                                                        1,312
                   (e millions)                   as a % of sales and revenue
                                                                                15




                                                                                                                                                                                   1,134
                                                                                                                                    1,646*

                                                                                                                                             1,029
 2010                  1,796           3.2                   1.5                                                                                                                             21




                                                                                                                                                            885
 2009                   (689)         -1.4                  -3.3                10




                                                                                                                                                                                           MEMEntO MARCH 2011
 2008                    550           1.0                  -0.5                 5




                                                                                                                                                                          -1,161
                                                                                                                                                     183
 2007                  1,752           3.0                   1.9




                                                                                                                                                                   -363
 2006                  1,119           2.0                   0.6                 0
                                                                                       2000     2001        2002    2003      2004           2005    2006   2007   2008   2009     2010
 2005                  1,940           3.4                   2.0
 2004*                 2,481           4.4                   3.3
 2004                  2,182           3.8                   2.5                     *Transition to IFRS.
 2003                  2,214           4.1                   3.0
 2002                  2,913           5.4                   5.0
 2001                  2,652           5.1                   4.8
 2000                  2,121           4.8                   4.2
*Transition to IFRS.




                                                                                                                                                                          tHE GROUP
�   seRVICes AnD
    PRoDUCts
   24                                        38 Safety
   Peugeot                                   Road
                                          38 New Euro NCAP Rating System
   30                                     39 Previous Euro NCAP
                                             Rating System
   Citroën
                                          39 China NCAP Rating System

   36                                     40 Emergency Call System             23




                                                                             MEMEntO MARCH 2011
   Environmental Statistics
36 Low-Emission Vehicles                     41
                                             new services
36 HDi Diesel Engine Production
                                          41 Vehicle-integrated Autonomous
36 Production of Particulate Filter-
                                             Telematics Box (ATB)
   Equipped Diesel Vehicles
                                          41 Connected services
37 Euro V and Euro VI Directives
   for Passenger Cars                     42 Mobility services




                                       SERVICES anD             lE GROUPE
                                       PRODUCtS
                                                                                      SERVICES anD
                                                                                      PRODUCtS


PEUGEOt



Present in 160 countries with 10,000 contact points, Peugeot              � 107                                        24
combines rigorous standards and exciting ideas all over the world.          From 103g of CO2/km (1,4 HDi 54ch)




                                                                                                                     MEMEntO MARCH 2011
In 2010, its bicentenary year, Peugeot consolidated its position as the
leading French car make worldwide and moved up a place in
the global league table of car makes (9th) selling 2,142,000 cars.
Peugeot is the only make to deploy an overall mobility offer with
passenger and utility vehicles, scooters, bicycles and a wide range of
services including its “Mu by Peugeot” free choice mobility service.




                                                                          � 206+
                                                                            From 104g of CO2/km (1,4 HDi FAP 70ch)
� 207                                               � 308                                       � 308 CC
  From 99g of CO2/km (1,6 HDi FAP 90ch)               From 114g of CO2/km (1,6 HDi FAP 112ch)     From 133g of CO2/km (1,6 HDi FAP 112ch)                 25
  Also available in the 207 CC and 207 SW version     Also available in the 308 SW version




                                                                                                                                                        MEMEntO MARCH 2011
� RCZ                                               � 3008                                      � 5008
  From 139g of CO2/km (2,0 HDi FAP 163ch)             From 129g of CO2/km (1,6 HDi FAP 112ch)     From 134g of CO2/km (1,6 HDi FAP 112ch)




                                                                                                           SERVICES anD                     lE GROUPE
                                                                                                           PRODUCtS
                                                                                                   SERVICES anD
                                                                                                   PRODUCtS




� 508                                          � 4007                                   � 807                                         26
  From 115g of CO2/km (1,6 e-HDi FAP 112ch)      From 222g of CO2/km (2,4l 16s)           From 155g of CO2/km (2,0 HDi FAP 136ch)




                                                                                                                                    MEMEntO MARCH 2011
� Bipper                                       � Partner tepee                          � Partner Origin
  From 113g of CO2/km (1,3 HDi FAP STT 75ch)     From 139g of CO2/km (1,6 HDi 92 FAP)     From 143g of CO2/km (1,6 HDi FAP 75)
  Also available in the Tepee version            Also available in commercial version
� Expert                                    � Boxer                               � iOn
  From 183g of CO2/km (2,0 HDi FAP 163ch)     Also available in a Combi version                                        27
  Also available in the Tepee version




                                                                                                                     MEMEntO MARCH 2011
                                                                                          SERVICES anD   lE GROUPE
                                                                                          PRODUCtS
                                                     SERVICES anD
                                                     PRODUCtS


        SPECIal
        MODElS
         � China and
        Latin America


                        � 207 notchback   � 408                       28




                                                                    MEMEntO MARCH 2011
� 307                   � 307 notchback   � Hoggar
      UPCOMInG
         MODEl
      laUnCHES


                 � 3008 HYbrid 4
                   To be launched in Q3 2011                             29
       PEUGEOt




                                                                       MEMEntO MARCH 2011
      SCOOtERS




� Satelis 125    � Kisbee 50                   � e-Vivacity




                                                        SERVICES anD
                                                        PRODUCtS
                                                                                      SERVICES anD
                                                                                      PRODUCtS


CItROën



                                                                          � C1
                                                                            From 103g of CO2/km (1.0 i Attraction)             30
A dynamic and creative brand, Citroën launched the first model in its




                                                                                                                             MEMEntO MARCH 2011
distinctive line, the Citroën DS3, in 2010, followed by the launches of
the Citroën DS4 and DS5 in 2011.
Building on more than 90 years of Créative Technologie, Citroën is
bringing a practical response to environmental issues with the launch
in 2010 of two full-electric vehicles and the widespread application of
e-HDi micro-hybrid technology. Citroën has almost 10,000 customer
contact points in 80 countries. It sold 1,460,000 vehicles in 2010.


                                                                          � C3
                                                                            From 93g of CO2/km (e-HDi 90 Airdream Confort)
� DS3                                              � C3 Picasso                                       � C4                                                             31
  From 98g of CO2/km (e-HDi 90 Airdream So Chic)     From 119g of CO2/km (HDi 90 FAP Attraction)        From 109g of CO2/km (HDi 90 FAP confort)




                                                                                                                                                                     MEMEntO MARCH 2011
� C4 Picasso                                       � Grand C4 Picasso                                 � C5
  From 132g of CO2/km (HDi 110 FAP Attraction)       From 136g of CO2 g/km (HDi 110 FAP Attraction)     From 120g of CO2/km (e-HDi 110 Airdream Attraction)




                                                                                                                  SERVICES anD                           lE GROUPE
                                                                                                                  PRODUCtS
                                                                                                                      SERVICES anD
                                                                                                                      PRODUCtS




� C5 tourer                                             � C6                                             � C8
  From 120g of CO2/km (e-HDi 110 Airdream Attraction)     From190g of CO2/km (V6 HDi 240 FAP business)     From 155g of CO2/km (HDi 135 FAP Rossignol)     32




                                                                                                                                                         MEMEntO MARCH 2011
� C-Crosser                                             � nemo                                           � Berlingo First
  From 185g of CO2/km (HDi 160 FAP Rossignol)             From113g of CO2/km (HDi 75 FAP Attraction)       Only electric version
� Berlingo           � Jumpy Combi confort                                         � Jumper                                                    33
  From 139g de CO2       From 194g of CO2/km (HDi 120)                               From 193g of CO2/km (HDi 100)




                                                                                                                                             MEMEntO MARCH 2011
                         Also available in the Combi Atlante and Océanic version     Also available in a passenger car version




� C-ZERO             �




                                                                                                SERVICES anD                     lE GROUPE
                                                                                                PRODUCtS
                                             SERVICES anD
                                             PRODUCtS


         SPECIal
         MODElS
             � China


                       � C2 China   � C-triomphe

                                                              34




                                                            MEMEntO MARCH 2011
� C-Elysée             � C-Quatre   � C-Quatre Sedan




� C5 China
  SPECIal
  MODElS
� Latin America




                  � C4 Sedan   � C3 aircross                         35




                                                                   MEMEntO MARCH 2011
UPCOMInG
   MODEl
  laUnCH

                  � DS4




                                        SERVICES anD   lE GROUPE
                                        PRODUCtS
                                                                                                                                SERVICES anD
                                                                                                                                PRODUCtS


EnVIROnMEntal StatIStICS
lOW-EMISSIOn VEHIClES                                                                                   HDi DIESEl EnGInE PRODUCtIOn
                                       2010 PSa Peugeot Citroën                       Market            2010                                         1,646,200
                                                   registrations                       share
                                                                                                        Total 1998 - 2010                           15,817,300
 Vehicles emitting less
 than 140 g CO2/ Km                                         1,203,847                  16.1%
                                                                                                                                                                   36
 Vehicles emitting less
                                                              847,000                  16.2%            PRODUCtIOn OF PaRtICUlatE FIltER-EQUIPPED




                                                                                                                                                                 MEMEntO MARCH 2011
 than 130 g CO2/ Km
                                                                                                        DIESEl VEHIClES
 Vehicles emitting less
 than 120 g CO2/ Km                                           712,000                  19.1%
                                                                                                        2010                                          786,600
 Vehicles emitting less
 than 110 g CO2/ Km                                           390,000                  29.6%            Total 1998 - 2010                            4,299,900


*This data relates to passenger cars only in 14 countries Europe (Austria, Belgium, Denmark, Finland,
France, Germany, Italy, Ireland, Luxembourg, the Netherlands, Portugal, Spain, Sweden and United
Kingdom.
EURO V anD EURO VI DIRECtIVES FOR PaSSEnGER CaRS
Diesel (in mg/km)                   Euro V          Euro VI    Petrol lPG/CnG (mg/km)                                            Euro V                   Euro VI
New types                   September 2009   September 2014    New types                                             September 2009            September 2014
All types                     January 2011   September 2015    All types                                                January 2011           September 2015
HC + NOx                              230              170     Nitrogen oxides (NOx)                                                  60                         60
Particulate matter                      5               4.5    Carbon monoxide (CO)                                               1,000                      1,000
Nitrogen oxydes                       180               80     Hydrocarbons (HC)                                                    100                        100        37




                                                                                                                                                                        MEMEntO MARCH 2011
                                                               Particulate matter (PM)                                                  5*                        5*
                                                               Non-methane hydrocarbons (NMHC)                                        68                         68

                                                              * Applies only to vehicles with lean-burn, direct-injection petrol engines (stratified charge engines).




                                                                                                            SERVICES anD                              lE GROUPE
                                                                                                            PRODUCtS
                                                                                                                SERVICES anD
                                                                                                                PRODUCtS


ROaD SaFEtY
nEW Euro nCaP RatInG SYStEM
                                                                      Model                              Year                 Year       Overall rating
The rating system for Euro NCAP tests has changed. Since 2009,                                         launched              tested
vehicles that are tested receive an overall rating that takes into    new Citroën C4                       2010                2010         HHHHH

account protection of adults, pedestrians and children, as well as    Peugeot 5008                         2009                2009         HHHHH
the installation of on-board safety equipment.                        Citroën DS3                          2009                2009         HHHHH           38




                                                                                                                                                          MEMEntO MARCH 2011
For the Citroën C5 and C4 Picasso and the Peugeot 308 and 308 CC,     Peugeot 3008                         2009                2009         HHHHH

which had already been tested under the previous rating scheme,       Citroën C3 Picasso                   2009                2009         HHHH

Euro NCAP based its findings on test results published in previous    Citroën C3                           2009                2009         HHHH
years while also taking into account the integration of electronic    Citroën C5                           2008                2008         HHHHH
stability and speed limitation systems, which are included in the     Peugeot 308 CC                       2008                2008         HHHHH
programme’s new protocol.                                             Citroën nemo                         2008                2010          HHH
                                                                      (Peugeot Bipper*)
                                                                      Peugeot 308                          2007                2007         HHHHH

                                                                      Citroën                              2006                2006         HHHHH
                                                                      Grand C4 Picasso
                                                                     * Vehicles in parentheses have the same technical specifications.
                                                                     Source: Euro NCAP.
PREVIOUS Euro nCaP RatInG SYStEM                                                                China nCaP RatInG SYStEM
 Model                           Year             Year          adult Pedestrian        Child    Model                     Year       Year    Overall rating
                               launched          tested                 Rating                                           launched    tested
 Citroën Berlingo                  2008           2008          HHHH            HH      HHHH     Peugeot 408               2010      2010        HHHHH
 (Peugeot Partner*)
 Peugeot 207 CC                    2007           2007         HHHHH            HH               Citroën C5                2010      2010        HHHHH

 Peugeot 207                       2006           2006         HHHHH           HHH      HHHH     Peugeot 307 notchback     2009      2009        HHHHH
 Citroën C6                        2006           2005         HHHHH          HHHH      HHHH
                                                                                                 Citroën C-Quatre          2008      2009        HHHH
 Peugeot Coupé 407                 2005           2005         HHHHH            HH      HHHH                                                                     39
                                                                                                 Citroën C-triomphe        2006      2007        HHHHH




                                                                                                                                                               MEMEntO MARCH 2011
 Citroën C1                        2005           2005          HHHH            HH      HHHH
 (Peugeot 107*)                                                                                  Peugeot 307               2004      2006        HHHH
 Peugeot 407                       2004           2004         HHHHH            HH      HHHH
 Peugeot 807                                                                                    Source: China NCAP.
 (Citroën C8*)                     2002           2003         HHHHH             H


Occupant protection rated out of 5 stars. Pedestrian protection rated out of 4 stars.
* Vehicles in parentheses have the same technical specifications.
Source: Euro NCAP.




                                                                                                                              SERVICES anD         lE GROUPE
                                                                                                                              PRODUCtS
                                                                                                                                         SERVICES anD
                                                                                                                                         PRODUCtS

EMERGEnCY Call SYStEM                                                                                     At the 2010 Paris Motor Show, Euro NCAP awarded the
                                  total end         total end         total end         total end
                                                                                                          Euro nCaP advanced award to carmakers who have deployed
                                    2007*             2008*             2009*             2010*           technologies that have a meaningful impact on safety. Among the ten
 Peugeot and Citroën                                                                                      innovations recognised, Peugeot and Citroën were received and award
 vehicles equipped with
 the Premium emergency            433,390           546,000           627,000              643,000        for the area of post-accident (or tertiary) safety for their emergency
 call system**                                                                                            call system.
 Calls made to
 emergency services                   1,840             2,700             3,700               3,900
                                                                                                          In all, six vehicles won an award:                                         40
 Countries in which the               France     France        France      France




                                                                                                                                                                                   MEMEntO MARCH 2011
 Premium emergency                  Germany    Germany       Germany     Germany                          ■   The Peugeot 308, 3008 and 5008, for Peugeot Connect SOS.
 call service is available               Italy       Italy        Italy       Italy
                                     Belgium    Belgium       Belgium     Belgium                         ■   The Citroën DS3, C4 and C5, for Citroën’s location-aware
                                 Luxembourg Luxembourg Luxembourg Luxembourg                                  emergency call system.
                                       Spain       Spain         Spain       Spain
                                 Netherlands Netherlands Netherlands Netherlands
                                                             Portugal    Portugal
                                                               Austria     Austria
                                                           Switzerland Switzerland
 There are currently 120,000 other Peugeot and Citroën vehicles equipped with
 the standard emergency call system (Europe’s 112 single emergency call number)
 in European countries where the premium service is not available. More than
 780,000 Peugeot and Citroën vehicles equipped with the emergency call system are on
 the road in Europe.
*Since the service was introduced in January 2003.
** In the ten countries where the Premium e-call service is available, the vehicle automatically alerts
a dedicated call centre (run by Inter Mutuelles Assistance – IMA). After confirmation, the centre
forwards the information to the emergency service covering the area.
In other European countries, the vehicle system calls 112, the European emergency number.
nEW SERVICES                                                                the vehicle and dispatch technical or emergency assistance as
                                                                            needed. These two free, unlimited services are available 24/7 without
In addition to such traditional services as maintenance, financing and      subscription, both in and outside France.
insurance, PSA Peugeot Citroën is developing solutions that leverage the    - A virtual log and an eco-driving service available via My Citroën
latest technological advances and a new vision of mobility to support its     and smartphone. These services allow motorists to track their fuel
leadership strategy in connected and mobility-related services.               consumption and CO2 emissions, as well as receive maintenance
                                                                              reminders and real-time vehicle alerts. They are available for free
VEHIClE-IntEGRatED aUtOnOMOUS tElEMatICS BOx (atB)                            during the vehicle warranty period.                                       41




                                                                                                                                                      MEMEntO MARCH 2011
■ The ATB is equipped with an embedded SIM card that enables                ■  Peugeot Connect offers a range of innovative services based on
  drivers to connect to the emergency call and location-aware                  information sent directly from the vehicle. These include:
  assistance system, without having to acquire an integrated
                                                                            - Peugeot Connect SOS, now available in ten European countries
  navigation, radio and telephone system.
                                                                              and on more than 400,000 Peugeots. The service is able to
■   The connected services offered by the Peugeot and Citroën brands          locate a vehicle and send the necessary assistance in the event
    are delivered via the ATB.                                                of an incident. It can be set off manually, for example if the driver
                                                                              witnesses an accident, or automatically, by an inflating airbag or
COnnECtED SERVICES                                                            pyrotechnic seatbelt tensioner. Peugeot Connect SOS is included
■ Citroën etouch is a four-service line-up that includes:                     with the Peugeot Connect equipment free of charge for an unlimited
- Onboard emergency call and location aware assistance systems                period without subscription.
  that make use of a module with an embedded SIM card. In the event         - Peugeot Connect Assistance, which allows immediate identification
  of an incident or accident, an operator can identify and locate             and localisation for fast and efficient roadside assistance.


                                                                                                           SERVICES anD                 lE GROUPE
                                                                                                           PRODUCtS
                                                                                                             SERVICES anD
                                                                                                             PRODUCtS

- Peugeot Connect Fleet, for fleet managers. Subscribers receive           ■   Mu by Peugeot: with this service launched in 2010, anyone can
  automatic updates on vehicle maintenance, mileage, fuel consumption          rent a car, scooter, bicycle, pedelec or accessories like a child's
  and CO2 emissions.                                                           car seat or rooftop carrier from a Peugeot dealer. The line-up is
- Peugeot Connect Electric, which will provide data on battery charge          being expanded in 2011 to include e-bikes, the e-VIVACITY scooter
  levels and driving range for the iOn via smartphone or computer.             and the Peugeot iOn. Mu is currently available in 14 European
                                                                               cities, including Paris, Lyon, London, Bristol, Berlin, Madrid, Milan,
MOBIlItY SERVICES                                                              Rome, Brussels and Antwerp. Deployment is slated to continue
■ Citroën Multicity: Available to all without subscription, this Citroën       through 2013, primarily in European cities with populations of more          42




                                                                                                                                                          MEMEntO MARCH 2011
   solution is designed to make travel easier. Multicity includes:             than 300,000. In 2011, the service will be rolled out in Geneva,
- Citroën Call Car, which allows drivers anywhere in France, to rent           Barcelona, Strasbourg, Lille, Bordeaux, Nice, Hamburg and Munich.
  a car by the hour or for several days and, in major French cities,           Users in France have been able to make online reservations from
  to order a car for delivery in less than three hours.                        a computer or iPhone since October 2010 and customers in other
- a dedicated 'Citroën Multicity' Internet portal for planning trips and       countries will be able to follow suit as from the first quarter of 2011.
  travel. This service takes all types of transportation into account
  in calculating itineraries, for tailor-made recommendations. Users
  can also reserve airplane tickets, rental cars, hotel rooms and other
  amenities through the site. This innovative service saves time and
  makes travel easy.
�   sALes
     46                                   50
     Worldwide Sales                      Growth Regions
46   2010 Worldwide Sales            50   Russia
47   Distribution Networks           50   China
47   Worldwide Sales by Region       51   Brazil
47   Worldwide Car and Light         51   Argentina
     Commercial Vehicle Sales        52   Latin America                   45
48   Worldwide Sales by Model




                                                                        MEMEntO MARCH 2011
48   PSA Peugeot Citroën Worldwide
     Sales by Region                      52
                                        Market Share

     49                              52 The Global Car and Light
                                        Commercial Vehicle Market
   Europe                            53 Market Share in the
49 30-Country Europe                    30-Country Europe
49 France                            53 The Group’s Worldwide Ranking
                                        Compared with the Competition




        SalES
                                                            SalES



2010 WORlDWIDE SalES (sales by region)
3,602,000 units                                                        60,000 units
                                                                       RUSSIa - UKRaInE - CIS
5.1% Global market share                 2,195,000 units
                                         EUROPE (30 countries)
                                                                                                  46




                                                                                                MEMEntO MARCH 2011
                                                                                394,000 units
                                                                                aSIa

         294,000 units                        573,000 units
         latIn aMERICa                        aFRICa and
                                              MIDDlE-EaSt
                                              which 472,800 vehicles
                                              assembled in Iran
                                                                           RESt OF tHE WORlD
                                                                           86,000 units
DIStRIBUtIOn nEtWORKS                                               WORlDWIDE CaR anD lIGHt COMMERCIal VEHIClE SalES
The Group's proprietary networks comprise around 220 dealerships.   Units                  2009          2010    % change
Including the independent dealers, the each brand has 10,000        total unit sales   3,188,000     3,602,000     13.0%
authorised dealerships and/or repair shops around the world.        Of which Peugeot   1,842,000     2,142,000     16.3%
                                                                    Of which Citroën   1,346,000     1,460,000      8.5%
WORlDWIDE SalES BY REGIOn
                                                                    Of which cars      2,867,000     3,220,000     12.3%
                                      39.8%                         Of which LCVs       321,000       382,000      19.1%      47




                                                                                                                            MEMEntO MARCH 2011
                                      outside europe
      23.1%                                                         Peugeot
       France                                                       Cars and LCVs      1,842,000     2,142,000     16.3%
                                      37.1%
                                      europe except France          Cars               1,677,000     1,937,000     15.5%
                                                                    LCVs                 165,000       205,000     24.1%

                                                                    Citroën
                                                                    Cars and LCVs      1,346,000     1,460,000      8.5%
                                                                    Cars               1,191,000     1,283,000      7.8%
                                                                    LCVs                156,000       177,000      13.7%




                                                                      SalES
                                                                        SalES


WORlDWIDE SalES BY MODEl                                              PSa PEUGEOt CItROën WORlDWIDE SalES BY REGIOn
Peugeot                             Citroën                           Country or region            2009        2010    Variation
                  2010 Unit sales                   2010 Unit sales
Models                              Models
                                                                      Europe 30                2,159,000   2,195,000      + 2%
107                      111,900    C1                     105,200
206                      171,700    C3                     308,500    Latin America             232,000     294,000      + 27%
207                      353,100    DS3                     64,500    Asia                      281,000     394,000      + 40%
307                       86,900    Zx                      71,800    Russia - Ukraine - CIS     42,000      60,000      + 43%
408                       42,000    xsara Picasso           38,200    Africa and Middle-East    423,000     573,000      + 35%       48
308                      226,200    C4                     235,000




                                                                                                                                   MEMEntO MARCH 2011
                                                                      Rest of the world          51,000      86,000      + 69%
508                        1,400    C3 Picasso              83,700
                                                                      Worldwide total          3,188,000   3,602,000     + 13 %
3008                     129,600    C4 Picasso             128,800
5008                      73,400    xantia                   4,000
405                      299,400    C5                      81,200
407                       31,300    C6                       1,400
607                        1,000    C8                       5,500
807                        5,700    C-Crosser                8,500
4007                       8,400    nemo                    43,500
RCZ                       16,600    Berlingo               169,800
Bipper                    44,500    Jumpy                   27,700
Partner                   46,000    Jumper                  38,700
Expert                    28,500
Boxer                     48,800
In 2010, Peugeot Scooters sold 97,000 scooters.
     EUROPE
     REGIStRatIOnS In 30-COUntRY EUROPE*                                                                    REGIStRatIOnS In FRanCE
                                         2009                           2010                                                                 2009                           2010
                                        UnitsMarket                 Units Market      %                                                    Units    Market            Units  Market          %
                                              share                        share Change                                                              share                     share    Change
      Peugeot                    1,168,400     7.3%           1,178,900     7.6% + 0.9%                     Peugeot                  458,400         17.1%          472,900   17.7%     + 3.2%
      Citroën                    1,045,700          6.5%      1,016,000          6.6%        - 2.8%         Citroën                  413,300        15.4%           399,000    14.9%        - 3.5%
                                                                                                                                                                                                       49
      PSA Peugeot Citroën        2,214,100         13.8%      2,194,900        14.2%         - 0.9%         PSA Peugeot Citroën      871,700        32.5%           871,900    32.6%           0%




                                                                                                                                                                                                     MEMEntO MARCH 2011
      Total market              16,039,000         100% 15,430,500              100%         - 3.8%         Total market            2,676,400        100%      2,669,281        100%        - 0.3%

     *30-country Europe: European Union + Croatia, Iceland, Norway and Switzerland.


     tHE EUROPEan CaR anD lIGHt COMMERCIal VEHIClE                                                          tHE CaR anD lIGHt COMMERCIal VEHIClE MaRKEt
     MaRKEt (30-COUntRY EUROPE) (in millions of vehicles)                                                   In FRanCE (in millions of vehicles)
20                                                                                                    3,0
15                                                                 18.37                                              2.68                                                           2.67     2.67
                                                           18.04                                                             2.54                    2.53             2.57
       17.79 17.71                       17.66    17.71                                                      2.54                                                             2.55
18                                                                                                                                           2.47            2.48
                        17.28 17.17                                                                                                 2.39
                                                                             16.87                    2,5
17
                                                                                      16
16                                                                                             15.4

15                                                                                                    2,0
      2000      2001    2002     2003     2004    2005     2006     2007    2008      2009     2010         2000      2001   2002   2003     2004   2005     2006     2007    2008   2009    20010


                                                                                                              SalES
                                                                                                   SalES



      GROWtH REGIOnS
      REGIStRatIOnS In RUSSIa                                                                   CaR SalES In CHIna
                                           2009                     2010                                                           2009                      2010
                                      Units       Market             Market
                                                                  Units            %                                             Units    Market              Market
                                                                                                                                                          Units             %
                                                   share               share Change                                                        share                share Change
       Peugeot                      29,700          2.0%     35,700     1.9% + 20.1%             Peugeot                       112,200      1.3%     146,200     1.3% + 30.3%
       Citroën                      12,400         0.9%      17,400         0.9% + 40.6%         Citroën                       159,900      1.9%     215,800        2.0% + 34.9%
                                                                                                                                                                                      50
       PSA Peugeot Citroën          42,100         2.9%      53,100         2.8% + 26.1%         PSA Peugeot Citroën           272,100      3.2%     362,000        3.3% + 33.0%




                                                                                                                                                                                    MEMEntO MARCH 2011
       Total market               1,465,900        100%    1,910,100       100% + 30.3%          Total market               8,342,600      100% 10,860,000          100% + 30.2%



      tHE RUSSIan CaR anD lIGHt COMMERCIal VEHIClE MaRKEt                                       tHE CHInESE CaR MaRKEt
      (in millions of vehicles)                                                                 (in millions of vehicles)
3,0                                                                                        12
                                                  2.57
                                                           2.92                            10                                                                        8.34   10.86
2,5
                                                                                            8
                                    1.88                                          1.91                                                             5.27      5.33
2,0                                                                                         6                                              4.24
                       1.55                                                1.46                                                   3.19
          1.42                                                                              4                2.19       2.56
1,5                                                                                                1.26
                                                                                            2
1,0                                                                                         0
         2004          2005         2006          2007      2008          2009    2010             2002      2003       2004      2005    2006     2007      2008    2009   2010
      REGIStRatIOnS In BRaZIl                                                                          REGIStRatIOnS In aRGEntIna
                                           2009                           2010                                                              2009                          2010
                                         Units    Market            Units Market Change  %                                                Units    Market           Units  Market        %
                                                   share                     share                                                                  share                    share Change
       Peugeot                       81,900         2.7%           90,300     2.7% + 10.3%              Peugeot                       45,800         9.3%          56,100     8.8% + 22.6%
       Citroën                       69,300        2.3%            84,100      2.5% + 21.3%             Citroën                       20,300        4.1%           23,500      3.7% + 15.6%
                                                                                                                                                                                                   51
       PSA Peugeot Citroën          151,200        5.0%           174,400      5.2% + 15.4%             PSA Peugeot Citroën           66,100       13.4%           79,600    12.5% + 20.4%




                                                                                                                                                                                                 MEMEntO MARCH 2011
       Total market               3,007,000        100%       3,324,600       100% + 10.4%              Total market                 494,000        100%          635,500     100% + 28.6%



      tHE BRaZIlIan CaR anD lIGHt COMMERCIal VEHIClE MaRKEt                                            tHE aRGEntInE CaR anD lIGHt COMMERCIal VEHIClE MaRKEt
      (in millions of vehicles)                                                                        (in thousands of vehicles)

3,5                                                                                       3.3    800
                                                                                    3            700                                                                                      635
3,0                                                                         2.67                                                                                            576
                                                                                                 600                                                                534
                                                                                                                                                                                   494
                                                                    2.35                         500                                                        417
2,5                                                                                                                                                 361
                                                                                                 400     329
                                                           1.83                                  300                                        269
2,0                                               1.62                                                            193
                 1.52                      1.48                                                  200                                134
       1.42              1.41     1.35
1,5                                                                                                                       94
                                                                                                 100
1,0                                                                                                0
       2000      2001   2002      2003     2004   2005     2006     2007    2008   2009   2010          2000      2001   2002   2003        2004   2005     2006    2007    2008   2009   2010



                                                                                                          SalES
                                                                                                        SalES



                                                                                                     MaRKEt SHaRE
    REGIStRatIOnS In latIn aMERICa*                                                                  tHE GlOBal CaR anD lIGHt COMMERCIal VEHIClE MaRKEt
                                          2009                              2010
                                                  Market                                                                                                                                % Change
                                        Units      share              Units Market
                                                                               share
                                                                                                 %
                                                                                            Change
                                                                                                      Country or region                                  2009              2010        2009 / 2010
     Peugeot                       138,600          2.1%            159,900     3.2%         15.4%    30-country Europe*                         16,035,557        15,429,876               - 3.8%
     Citroën                         91,800          3.1%           111,600      2.2%        21.6%    Russia                                       1,465,925         1,910,800            + 30.3%      52
     PSA Peugeot Citroën           230,400           5.2%           271,500      5.4%        17.9%    Latin America (Brazil + Argentina +




                                                                                                                                                                                                     MEMEntO MARCH 2011
                                                                                                                                                   4,429,551         5,068,137            + 14.4%
     Total market                4,429,600          100%       5,068,100         100%        14.4%    Mexico + Chile)
                                                                                                      Japan                                        4,559,565         4,895,442             + 7.4%
    * Latin America = Brazil, Argentina, Chile and Mexico.
                                                                                                      United States                              10,438,795        11,590,340             + 11.0%

    tHE latIn aMERICan CaR anD lIGHt COMMERCIal VEHIClE                                               China                                        8,342,623       10,860,123             + 30.2%
    MaRKEt                                                                                           *30-country Europe = European Union + Croatia, Iceland, Norway and Switzerland.
    (in millions of vehicles)
6
                                                                                              5.07
5                                                                             4.51   4.43
                                                                      4.2
4                                                            3.58
                                                   3.29
                                          2.98
      2.71     2.71    2.59      2.56
3

2
     2000      2001    2002      2003     2004     2005      2006     2007    2008   2009     2010
MaRKEt SHaRE In 30-COUntRY EUROPE              tHE GROUP’S WORlDWIDE RanKInG COMPaRED WItH
                                               tHE COMPEtItIOn (PaSSEnGER CaRS anD lIGHt COMMERCIal
             Manufacturer      2009    2010
                                               VEHIClES)
1           Volkswagen Gr.     20.2%   20.3%
                                                             Manufacturer        2009 Units   2010 Units
2        PSa Peugeot Citroën   13.8%   14.2%
                                               1                Toyota Gr.       7,486,218    8,051,955
3            Renault Gr.       9.8%    10.9%
                                               2              Volkswagen Gr.     6,342,976    7,004,775      53
4               Ford           9.1%    8.4%




                                                                                                           MEMEntO MARCH 2011
                                               3                   GM            6,133,716    6,787,558
5                Fiat          9.2%    8.3%
                                               4               Hyundai Gr.       5,226,504    5,961,516
6                GM            8.4%    8.3%
                                               5                 Ford Gr.        4,484,270    4,887,387
7              Daimler         5.1%    5.3%
                                               6                 Nissan          3,118,495    3,600,669
8               BMW            4.4%    4.9%
                                               7           PSa Peugeot Citroën   3,295,268    3,534,699
                                               8                  Honda          3,374,037    3,503,882
                                               9               Renault Gr.       2,275,964    2,571,693
                                               10               Suzuki Gr.       2,253,039    2,507,428




                                                   SalES
�   R&D, DesIGn AnD
    PRoDUCtIon
                     56                         59
                      R&D and Design            Manufacturing
                  56 R&D Centres             59 Worldwide Production
                  56 Design                  59 Production by Region
                  56 International R&D       60 Worldwide Production by Model
                  56 Platforms               61 16 PSA Automobile plants
                  56 Key Figures                or joint-venture plants           55
                                             62 15 Mechanical Component




                                                                                MEMEntO MARCH 2011
                     57                         Plants and Foundries
                                             62 Replacement Parts
                     COnCEPtS CaRS
                     anD tECHnOlOGY
                     DEMOnStRatORS at tHE
                     2011 GEnEVa aUtO SHOW
                                                63 Ventures
                                                Cooperative

                     58                         67
                     Plant locations            Purchasing




R&D, DESIGn anD
PRODUCtIOn
                                                    R&D, DESIGn anD
                                                    PRODUCtIOn


R&D anD DESIGn
R&D CEntRES                                                           PlatFORMS
•	4 technical centres in France : Vélizy, Sochaux-Belchamp,           •	3 PSa vehicle bases
  La Garenne, Carrières-sous-Poissy                                   •	2 platforms in cooperation with Fiat (light commercial vehicles
•	Dedicated design teams for local cars in China and Brazil             and MPVs)
•	2 test centres in Belchamp and La Ferté-Vidame, France              •	1 platform in cooperation with Toyota (entry-level compacts)                  56




                                                                                                                                                    MEMEntO MARCH 2011
                                                                      •	1 platform in cooperation with Mitsubishi (SUVs)
                                                                      •	1 platform in cooperation with Fiat and Tofas (light commercial vehicles)
DESIGn
•	1 design center : ADN in Vélizy, France
                                                                      KEY FIGURES
                                                                       	
                                                                      • E2,056 million allocated to R&D in the Automobile Division in
IntERnatIOnal R&D
                                                                         2010, representing 5% of Division revenue
•	China tech Center (CTC) in Shanghai, China
                                                                      •	14,000 employees
•	latin america tech Center in Brazil and in Argentina
COnCEPtS CaRS
anD tECHnOlOGY
DEMOnStRatORS
at tHE 2011 GEnEVa
aUtO SHOW
                                 �   Peugeot Ex1                          �   Peugeot HR1                         �   Citroën MEtROPOlIS
Concepts cars and technology     The EX1 combines environmental           A city car, coupe and SUV all in one,   The Citroën Metropolis concept            57
demonstrators are both




                                                                                                                                                          MEMEntO MARCH 2011
                                 efficiency and driving pleasure.         the distinctive and innovative HR1      car follows in the tradition of the
intended to give a tantalising   This full electric two-seater roadster   is designed for young city dwellers     brand’s truly outstanding models.
glimpse of the future of         has broken several world records for     with a passion for design and           A stylish limousine with sleek lines,
motoring while stirring the      acceleration, proving that EVs are       technology. The HR1 concept car         the Metropolis embodies Citroën’s
imagination. Design to be        real-world cars that can provide an      draws on the latest trends in hyper-    commitment to developing innovative
                                 intense driving experience.              connectedness, transformability         vehicles in the prestige car segment,
presented during international
                                 With its sleek aerodynamics, ultra-      and responsiveness to deliver a         both in Europe and in China.
auto shows, these one-           light structure and two electric         completely new driving experience.      To meet the expectations of the
of-a-kind vehicles, which        motors, the EX1 delivers up to           The doors’ innovative kinematics        fast-growing Chinese market, this
are often forrrunners of         250 kW (340 hp) of power.                make it easy to get in and out of       concept car was entirely developed
productionn models, offer a                                               the structured, groundbreaking,         by the brand’s international team
compelling demonstration                                                  transformable passenger                 installed in Shanghai since 2008.
of each brand’s expertise,                                                compartment.
creativity and values.
                                                  R&D, DESIGn anD
                                                  PRODUCtIOn
                                                                                                                                                                     A global Group
                                                                                                 R&D, DESIGn anD
                                                                                                 PRODUCtIOn


     Plant lOCatIOnS

                                                                                                                                                       RUSSIA




                                                                                                          (*)                                 Kaluga




                                                                                                                                                                                            Xiangyang                         JAPAN               58




                                                                                                                                                                                                                                                MEMEntO MARCH 2011
                                                                                                                                            TURKEY                                  CHINA

                                                                                                                                                                                                              Shanghai
                                                                                                                                                                                                  Wuhan

                                          MEXICO                                                                   ALGERIA




 Sales subsidiaries:
               Citroën

               Peugeot


 Industrial locations:
               Vehicle production plant                                    BRAZIL


               Joint-venture or cooperation vehicle plant
                                                                                    Porto Real
               Powertrain and casting plants

               Joint-venture or cooperation                                     São Paulo
               powertrain or casting plants
                                                                           Buenos Aires
                                                                                                                             SOUTH AFRICA
 Research & Development locations:                          CHILE
                                                                                Jeppener
               R&D centres                                                                                                                                      Geographical location of the Group's establishments according to the type
                                                                                                                                                                of activity : conception and R&D, production, sales.
                                                                    ARGENTINA                                                                                   The following do not appear on this map : tertiary centres, IT centres, spare
                                                                                                                                                                parts warehouses, production plants of our partners and assembly plants.
                                                                                                     (*) page 59
january 2011
    Locations
    in France                                                   NORWAY
                                                                                                                           ManUFaCtURInG
      Aulnay
    Mandeure
        (scooters)                                                               SWEDEN                                    WORlDWIDE PRODUCtIOn
     Mulhouse
        Poissy
       Rennes
                                                             DENMARK                                                                                      2009         2010   % Change
      Sochaux
        Vesoul                                                                                                              Peugeot                   1,947,900   2,152,300      10.5%
    Sevelnord            IRELAND                                                                 POLAND                     Citroën                   1,377,500   1,453,200       5.5%
                                                     NETHERLANDS

         Caen
                                   UNITED KINGDOM
                                                                     GERMANY                                                PSA Peugeot Citroën       3,042,400   3,605,500      18.5%
 Charleville-M.                                                                                                                                                                            59
 Hérimoncourt                                                                         CZECH REP.




                                                                                                                                                                                         MEMEntO MARCH 2011
          Metz                                                                                                   UKRAINE
    Mulhouse                                          BELGIUM                 Kolín                SLOVAKIA
  Saint-Ouen
   Sept-Fons
      Trémery
                                                    FRANCE
                                                                                  AUSTRIA          Trnava                  PRODUCtIOn BY REGIOn
 Valenciennes                                                   SWITZERLAND
                                                                                            HUNGARY
 Douvrin (FM)
                                                                                                              ROMANIA                        20.2%
                                                                                 SLOVENIA
     Belchamp
                                                                                                                                              Asia*               72.1%
Carrières-ss-P.                                                                                 CROATIA
   La Ferté-V.
                                                                         ITALY
                                                                                                                                                                  europe
  La Garenne                Vigo
         Vélizy                                                                                                                              7.7%
                Mangualde                  Madrid
                                                                                 Sevelsud
                                                                              (Val di Sangro)
                                                                                                                                     Latin America

                     PORTUGAL      SPAIN




                                                                                                                           *Of which Iran.




                                                                                            R&D, DESIGn anD
                                                                                            PRODUCtIOn
                                         R&D, DESIGn anD
                                         PRODUCtIOn

WORlDWIDE PRODUCtIOn BY MODEl
Peugeot              2010 Production   total Production to   Citroën         2010 Production   total Production to
                                                     2010                                                    2010
iOn                              350                  350    C-ZERO                     350                   350
107                          110,600              575,600    C1                     102,200               551,100
206                          477,800            7,326,000    C3                     388,300             2,759,600
207                          344,900            2,075,700    DS3                     68,400                70,100
307                           87,700            3,610,500    Zx                      72,000             2,460,000
408                           43,600               43,600                                                              60




                                                                                                                     MEMEntO MARCH 2011
308                          226,600              870,600    xsara Picasso           34,600             3,353,800
3008                         132,500              197,600    C4                     365,800             2,110,700
5008                          69,300               91,300
405                          302,235            4,236,000    xantia                   4,000             1,326,200
407                           28,900              860,200    C5                     112,400             1,020,200
508                            6,400                6,400
607                            1,000              169,400    C6                        1,100               20,975
807                            5,700              178,800    C8                        5,500              138,000
4007                           9,000               39,700    C-Crosser                 8,600               38,300
RCZ                           19,100               19,200
Bipper                        42,900              107,900    nemo                     43,200              121,553
Partner                      164,600            1,796,700    Berlingo                170,600            2,284,100
Expert                        28,900              444,400    Jumpy                    28,000              412,100
Boxer                         50,300              723,400    Jumper                   39,600              635,900
total                      2,152,300           23,497,700    total                 1,453,200           21,409,100
16 PSa aUtOMOBIlE PlantS OR JOInt-VEntURE PlantS
PSa or Joint-Ventures Plants        Models Produced at 31/12/10                                                     2010 Production
aulnay (France)                     C3                                                                                      195,500
Mulhouse (France)                   206+, 308, New C4                                                                       290,100
Poissy (France)                     207, 207 SW, C3, DS3                                                                    238,700
Rennes (France)                     C5 (+Tourer), C6, 407 (+SW, coupé), 508                                                 116,500
Sochaux (France)                    308 (+CC, SW, break), 3008, 5008                                                        363,600
Madrid (Spain)                      207, 207CC, C3 Pluriel, C3                                                              125,300
Vigo (Spain)                        C4 Picasso, Berlingo, Partner                                                           399,300     61




                                                                                                                                      MEMEntO MARCH 2011
Mangualde (Portugal)                Partner, Berlingo, Partner Origin, Berlingo First                                        47,400
trnava (Slovakia)                   207, C3 Picasso                                                                         186,100
Buenos aires (Argentina)            206 Generation, 207 Compact, 307 (hatchback and notchback), Partner, Berlingo           126,500
Porto Real (Brazil)                 207, 207 SW, 207 Passion (notchback), Hoggar, C3, C3 Aircross, Xsara Picasso            140,200
Sevelnord * (France)                807, C8, Expert, Jumpy                                                                   68,100
Sevelsud * (Italy)                  Boxer, Jumper                                                                            83,700
Kaluga * (Russia)                   308, C4, C-Crosser, 4007                                                                 23,600
Kolín * (Czech Republic)            C1, 107                                                                                 212,800
                                    207 (hatchback and notchback), 408, C2, C-Elysée (hatchback and notchback),
Wuhan * (China)                                                                                                            376,300
                                    C-Quatre (hatchback and notchback), C-Triomphe, C5
* Cooperations.
Production in our partners’plants   Models produced at 31/12/10                                                     2010 Production
Bursa (Turkey) - KARSAN             Partner Origin, Berlingo First                                                           21,300
Bursa (Turkey) - TOFAS              Nemo, Bipper                                                                             86,100
Okazaki (Japan) - MITSUBISHI        4007, C-Crosser                                                                          18,300

                                             R&D, DESIGn anD
                                             PRODUCtIOn
                                                               R&D, DESIGn anD
                                                               PRODUCtIOn

15 MECHanICal COMPOnEnt PlantS anD FOUnDRIES,                                    REPlaCEMEnt PaRtS
OF WHICH 12 In FRanCE                                                            12 replacement part warehouses manage 230,000 items.
 Sites                             Fabrication                                   They represent over one million square metres of storage space:
                                   Wheels, axles, suspension systems,
 Caen (France)                     transmissions                                 - Koper (Slovenia)           - Tile Hill (UK)
 Charleville (France)              Aluminium and iron castings
 Douvrin*,
                                                                                 - Melun (France)             - Vesoul (France)
                                   Petrol and diesel engines
 Française de Mécanique (France)                                                 - Moscow (Russia)            - Barueri (Brazil)
 Hérimoncourt (France)             Engines and gearboxes                                                                                             62
 Metz (France)                     Gearboxes                                     - Pinto (Spain)              - Natolin (Poland)




                                                                                                                                                   MEMEntO MARCH 2011
 Mulhouse Mechanical
                                   Wheels, axles, suspension systems             - Pregnana (Italy)           - Pacheco (Argentina)
 Components Plant (France)
 Mulhouse Metallurgical            Aluminium pressure castings, forged steel     - Spillern (Austria)         - Rieste (Germany)
 Plant (France)                    components and tooling
 Saint-Ouen (France)               Stampings, body in white
 Sept-Fons (France)                Iron castings
 Sochaux Mechanical
 Components Plant (France)         Shock absorbers
 trémery (France)                  Petrol and diesel engines
 Valenciennes (France)             Gearboxes
                                   HDi diesel engines; flex-fuel and petrol
 Jeppener (Argentina)              engines; wheels, axles, suspension systems
 Porto Real (Brazil)               Flex-fuel and gasoline engines
 xiangyang* (China)                Petrol engines; gearboxes; wheels, axles,
                                   suspension systems
* Joint-ventures.
Cooperative ventures
> BMW                                                                              •	First quarter 2011:	Announcement	of	the	creation	of	a	new	
■ Cooperating on petrol engines since 2006.                                          joint-venture	at	50/50	between	PSA	Peugeot	Citroën	and	BMW.
■   in all, more than 1.8 million engines produced.                                 - Company name: BMW	Peugeot	Citroën	Electrification.
■   Milestones:                                                                     - R&D objective: purchasing	and	production	of	power	trains	
                                                                                      components	for	hybrid	vehicles.                                   63
    •	2002: PSA	Peugeot	Citroën	and	BMW	Group	sign	a	cooperation	




                                                                                                                                                      MeMento MARCH	2011
      agreement	to	jointly	develop	and	produce	a	new	family	of	small	               - Locations:	R&D	and	purchasing	in	Munich	from	2011,	
      1.4	and	1.6-litre	petrol	engines.                                               production	in	Mulhouse	from	2014.
    •	2006: Market	launch	of	the	first	Peugeot	and	Citroën	vehicles	           > Fiat
      powered	by	the	1.6-litre	engine.
                                                                               ■ Cooperating on light commercial vehicles since 1978.
    •	2007: Market	launch	of	the	first	Peugeot	and	Citroën	vehicles	
                                                                               ■   in all, 6.6 million vehicles produced.
      powered	by	the	1.4-litre	engine.
                                                                               ■   Milestones:
    •	May 2010:	The	1.6-litre	turbo	engine	(175	hp)	is	voted	International	
      Engine	of	the	Year	in	the	1.4-litre	to	1.8-litre	category,	the	fourth	       •	1978: PSA	and	Fiat	create	Sevel	S.p.A.	to	jointly	manufacture	
      consecutive	award	for	an	engine	from	this	cooperation.                         a	light	commercial	vehicle.
    •	september 2010:	Cooperation	agreement	renewed	for	the	third	                 •	1981: Production	begins	of	the	Fiat	Ducato,	Peugeot	J5	and	
      generation	of	engines	to	comply	with	Euro	VI	requirements.                     Citroën	C25	(Sevelsud).


                                                            r&D, Design anD
                                                            proDuCtion
                                                       r&D, Design anD
                                                       proDuCtion

    •	1988: The	light	commercial	vehicle	agreement	is	extended	and	      ■   Milestones:
      a	new	agreement	is	signed	to	design	and	produce	a	multi-purpose	       •	2005: PSA	Peugeot	Citroën,	Fiat	and	Tofas	agree	to	develop	small	
      vehicle.                                                                 entry-level	light	commercial	vehicles	at	the	Tofas	plant	in	Bursa,	
    •	1993: Production	begins	of	the	Citroën	Relay,	Peugeot	Boxer	and	         Turkey.
      Fiat	Ducato	(Sevelsud).                                                •	2007: The	Tofas	plant	in	Bursa,	Turkey,	inaugurates	the	new	
    •	1994: The	new	Sevelnord	production	plant	is	inaugurated	in	              production	line	for	the	compact	economy	van	developed	in	
      Valenciennes.                                                            cooperation	by	PSA	Peugeot	Citroën,	Fiat	and	Tofas.	Presentation	       64
                                                                               of	the	Peugeot	Bipper	and	Citroën	Nemo,	which	will	be	marketed	




                                                                                                                                                     MeMento MARCH	2011
    •	1995: Production	begins	of	the	Peugeot	Expert,	Citroën	Dispatch	
                                                                               in	2008.
      and	Fiat	Scudo	(Sevelnord).
    •	2006: Renewal	of	the	light	commercial	vehicle	(Sevelsud)	and	      > ForD
      compact	commercial	vehicle	(Sevelnord)	lineups.                    ■ Cooperating on diesel engines since 1998.

    •	2006: Fiat	and	PSA	Peugeot	Citroën	sign	a	new	cooperation	         ■   in all, nearly 17 million HDi and tDCi engines produced,
      agreement	to	assemble	a	PSA	Peugeot	Citroën	gearbox	at	the	Fiat	       of which 2.7 million in 2010.
      Auto	plant	in	Cordoba,	Argentina,	starting	in	2007.	               ■   Milestones:
> Fiat anD toFas                                                             •	1998: A	cooperation	agreement	is	signed	to	jointly	develop	the	
■ Cooperating on light commercial vehicles since 2005.
                                                                               new	HDi	family	of	diesel	engines.	

■   in all, 230,000 peugeot and Citroën vehicles produced                    •	2001: Launch	of	the	DV4	engine.	
    between september 2007 and December 2010.                                •	2003: Presentation	of	the	second-generation	DV6	and	DW10	
                                                                               engines,	as	well	as	of	the	2.7-litre	V6	engine.	
    •	2005: Fourth	phase	of	the	cooperation	agreement	covering	                 •	2008: Cooperation	project	to	work	on	electric	powertrains.
      the	joint	production	of	2.2-litre	diesel	engines	for	cars	and	            •	2008: Ground	is	broken	for	the	Kaluga	plant	in	Russia,	held	
      commercial	vehicles.                                                        70%	by	PSA	Peugeot	Citroën	and	30%	by	Mitsubishi	Motors	
    •	2006: PSA	Peugeot	Citroën	and	Ford	are	the	world’s	leading	                 Corporation.
      manufacturers	of	diesel	engines.	                                         •	2009: Agreement	to	develop	an	electric	vehicle	for	Europe	based	
    •	2009: Launch	of	the	new	family	of	Euro	V-compliant	engines,	with	           on	the	Japanese	version	of	MMC’s	i-MIEV.	Production	start-up	is	
      1.4-litre,	1.6-litre,	2-litre,	2.2-litres	and	3-litre	V6	versions.          scheduled	for	October	2010,	for	a	market	launch	at	year-end.         65
    •	2010: PSA	Peugeot	Citroën	and	Ford	decide	to	pursue	joint	development	    •	2010: Signature	of	an	agreement	to	develop	a	compact	SUV	for	




                                                                                                                                                     MeMento MARCH	2011
      of	Euro	VI-compliant	DV	and	DW	engines	for	market	introduction	in	2013.     launch	in	Europe	in	2012,	with	an	anticipated	volume	of	50,000	
                                                                                  Peugeots	and	50,000	Citroëns	per	year.
> MitsuBisHi
                                                                                •	2010: Planned	cooperation	on	electric	powertrains	to	equip	the	
■ Cooperating on suvs and now electric vehicles since 2005.                       Peugeot	Partner	and	Citroën	Berlingo	for	an-end	2012	launch.	
■   82,000 peugeot and Citroën suvs produced in all.                            •	2010: Kaluga	starts	SKD	production	of	the	Peugeot	308	
■   Milestones:                                                                   and	Citroën	C4.
    •	2005: Mitsubishi	and	PSA	Peugeot	Citroën	sign	a	cooperation	
      agreement	to	produce	new	SUVs.
    •	2007: The	Citroën	C-Crosser	and	Peugeot	4007	SUVs	are	unveiled	at	
      the	Geneva	Motor	Show	for	market	launch	in	the	summer.



                                                           r&D, Design anD
                                                           proDuCtion
                                                             r&D, Design anD
                                                             proDuCtion

> renault                                                                          > toyota
■ Cooperating on engines and mechanical sub-assemblies                             ■ Cooperating on compact city cars since 2005.
  since 1966.                                                                      ■   in all, more than 1.6 million vehicles produced.
■   Milestones:
                                                                                   ■   Milestones:
    •	1966: First	memorandum	of	understanding	between	Peugeot	and	
      Renault	to	co-produce	mechanical	sub-assemblies.                                 •	2001: PSA	Peugeot	Citroën	and	Toyota	sign	a	cooperation	
    •	1969: Creation	of	Française	de	Mécanique	in	Douvrin,	which	is	                     agreement	to	jointly	develop	and	produce	compact	cars.		
                                                                                         The	decision	is	made	to	build	a	plant	in	Kolin,	Czech	Republic.        66
      today	one	of	the	world’s	largest	engine	plants,	producing	nearly	




                                                                                                                                                              MeMento MARCH	2011
      6,000	engines	a	day.	                                                            •	2005: The	Citroën	C1,	Peugeot	107	and	Toyota	Aygo	are	unveiled	
    •	1992: PSA	Peugeot	Citroën	and	Renault	sign	a	cooperation	agreement	                at	the	Geneva	Motor	Show.	
      to	develop	and	produce	a	new	family	of	automatic	gearboxes.                      •	2005: The	Kolin	plant	is	officially	inaugurated.	
    •	2001: PSA	Peugeot	Citroën,	Renault	and	the	Conservatoire	National	               •	2008: Toyota	Peugeot	Citroën	Automobile	produces	its	one-
      des	Arts	et	Métiers	(CNAM)	sign	articles	of	incorporation	for	Souffleries	         millionth	vehicle.
      Aéroacoustiques	Automobiles-S2A,	a	consortium	that	will	serve	as	a	
      center	of	excellence	for	automobile	aerodynamics	in	France.	                     •	2010: The	venture’s	petrol	engines	are	certified	Euro	V-compliant.
PURCHaSInG
■   2010 spend: €21.2 billion in Europe and €1.7 billion in Latin
    America.
■   approved suppliers
    8,700 companies on the PSA Approved Supplier List
    643 suppliers of standard parts to the European plants
                                                                            67
    22 suppliers of standard parts to the European plants account




                                                                          MEMEntO MARCH 2011
    for 50% of purchases managed by Purchasing Europe
■   13 strategic suppliers.
■   Employees: 1,250 buyers, for Europe, Latin America and Asia
    (excluding DPCA).
■   Sourcing depends on plant location:
    •	For plants in France, 56% of inputs are purchased in France,
      39% in the rest of Europe and 5% in the rest of the world.
    •	For plants in the rest of Europe, 23% of inputs are purchased
      in France, 73% in the rest of Europe and 4% in the rest of
      the world.


                                                        R&D, DESIGn anD
                                                        PRODUCtIOn
�   soCIAL
    ResPonsIbILIty
                      70                             71
                      Employees                      Workplace Safety
                 70   Number of Employees

                 70
                      by Subsidiary Worldwide
                      Number of Employees
                                                     72
                                                     Social Dialogue
                      by Subsidiary in France
                                                  72 Major Agreements Signed
                 70   Number of Employees            Since 1999                  69
                      by Region




                                                                               MEMEntO MARCH 2011
                                                  73 Additional Information
                 70   Employees by Region
                 71   Number of Employees
                      by Job Category
                 71   Women Hired in 2010
                      as a % of Total New Hires




SOCIal
RESPOnSIBIlItY
                        SOCIal
                        RESPOnSIBIlItY


EMPlOYEES
nUMBER OF EMPlOYEES BY SUBSIDIaRY WORlDWIDE              nUMBER OF EMPlOYEES BY REGIOn
(at 31 December 2010)                                    (at 31 December 2010)
                                        2009      2010                                      2009                2010
 Automobile Division                 121,365   121,080    France                         101,330              98,845
 Banque PSA Finance                    2,470     2,600    Rest of Europe                  60,085              64,760
 Gefco                                 9,335     9,380    Africa and Middle East           2,145               3,120     70
 Faurecia                             52,065    64,190    South America                   12,135              15,780




                                                                                                                       MEMEntO MARCH 2011
 Other businesses                        985       960    North and Central America        7,165              11,035
 total                               186,220   198,210    Asia                             3,360               4,670
                                                          total                          186,220             198,210
nUMBER OF EMPlOYEES BY SUBSIDIaRY In FRanCE
(at 31 December 2010)                                    EMPlOYEES BY REGIOn
                                        2009      2010   (at 31 December 2010)
 Automobile Division                  81,090    80,150                                   64,760
 Banque PSA Finance                      810       830                                   Rest of europe
 Gefco                                 4,665     4,510              98,845
 Faurecia                             13,825    12,770               France
 Other businesses                        940       585                                   34,604
                                                                                         Rest of the World
 total                               101,330    98,845
                                                                  WORKPlaCE SaFEtY
nUMBER OF EMPlOYEES BY JOB CatEGORY                               ■   total lost-time incident frequency rate: 3.87.
(at 31 December 2010)
                                      administrative
                                       employees,
                        Operators                      Managers
                                     technicians and
                                       supervisors
 Automobile Division     66,554            32,750        21,775                                                          71




                                                                                                                       MEMEntO MARCH 2011
 Banque PSA Finance                         1,923           674
 Gefco                    3,083             5,201         1,096
 Faurecia                42,601            10,845        10,743
 Other businesses           484               308           170
 total                  112,722            51,027        34,458


WOMEn HIRED In 2010 aS a % OF tOtal nEW HIRES
29% (versus 11% in 1999).




                            SOCIal
                            RESPOnSIBIlItY
                           SOCIal
                           RESPOnSIBIlItY


SOCIal DIalOGUE
MaJOR aGREEMEntS SInCE 1999                                            ■   July 2008: New agreement on job opportunities for the disabled,
■ September 2010: Agreement on enhancing production plant
                                                                           renewing and improving the September 2005 agreement.
  flexibility (France).                                                ■   June 2008: Agreement on the creation of a joint labour -
■   april 2010: Forward-looking jobs and skills management                 management International Strategy Committee.
    agreement (GPEC) to anticipate change, promote individual career   ■   november 2007: New agreement concerning gender equality and             72
    management and support corporate transformation programmes.            employment for women.




                                                                                                                                                 MEMEntO MARCH 2011
■   May 2010: New agreement on worldwide corporate and social          ■   april 2007: Agreement concerning the planning and development
    responsiblity, renewing and improving the 2006 agreement.              of the Group’s human resources.
■   January 2010: Signature of an agreement on retaining and           ■   april 2005: Agreement on career-long learning.
    motivating seniors.                                                ■   March 2005: Corporate agreement on the personal growth and
■   October 2009: Agreement on assessing and preventing                    career development of production line operators.
    psychosocial risks.                                                ■   September 2004: Agreement on diversity and social cohesion.
■   april 2009: Agreement concerning training and compensation for     ■   november 2003: Corporate agreement concerning gender equality
    employees affected by short-time working.                              and employment for women.
■   October 2008: Signature of an amendment to the September 2004      ■   May 2002: Agreement on a new defined contribution pension plan.
    agreement concerning diversity and social cohesion within the
    enterprise.                                                        ■   March 1999: Framework agreement on organisational
                                                                           improvements, working hours, training and jobs (35-hour work week).
The number and organisation of working hours, vacation time and         aDDItIOnal InFORMatIOn
wage policies are negotiated every year.                                ■PSA Peugeot Citroën, one of the first companies to receive
In addition, a large number of amendments are regularly negotiated to    the Diversity Label created by the French government in 2009,
extend or enhance major agreements and strengthen social dialogue.       saw its certification renewed in 2010.
                                                                        ■   In 2010, PSA Peugeot Citroën updated its Code of Ethics and created an
                                                                            Ethics Committee to ensure that the Code is effectively applied.
                                                                        ■   The Group has opened a corporate university, to be international in scope.     73




                                                                                                                                                         MEMEntO MARCH 2011
                                                                        ■   PSA Peugeot Citroën was awarded a new “ diversity ” label in January
                                                                            2009 in recognition of its policies to promote equal opportunity.
                                                                        ■   PSA Peugeot Citroën was the first French company to earn France’s
                                                                            “ Equal Opportunity Employer ” label in January 2005 for its
                                                                            commitment to gender equality. The label was renewed in 2008.
                                                                        ■   The Group has supported the United Nations’ Global Compact
                                                                            since 2003.
                                                                        ■   An agreement governing the hiring of temporary employees was
                                                                            signed in 2003.
                                                                        ■   A framework agreement on bringing young people into the workplace
                                                                            was signed with France’s state-run employment agency in 2003.



                          SOCIal
                          RESPOnSIBIlItY
�   GLossARy AnD
    ContACts
               76
               Glossary of
               automotive terms


               82
               Media Contacts
                                    75

               86




                                  MEMEntO MARCH 2011
               Investor and
               analyst Contacts


               87
               Websites




GlOSSaRY anD
COntaCtS
GlOSSaRY anD
COntaCtS


 GlOSSaRY OF aUtOMOtIVE tERMS
 > Biofuels                                                                 greenhouse gases. According to a 2005 World Resources Institute
   There are currently two major biofuel families: blends for diesel        report, cars are responsible for 10% of the world’s CO2 emissions
   engines (such as vegetable oil methylesters in Europe) and blends        generated by human activities. CO2 emissions, as measured in g/km,
   for petrol engines (mainly ethanol made from sugar beets, cereals        are directly proportional to fuel consumption in l/km and to the fuel’s
   or, in Brazil, sugar cane). PSA Peugeot Citroën designs its engines      chemical composition. Based on the chemical equations for combustion,
   to run on diesel blends of up to 30% and petrol blends of up to 10%      the coefficient stands at around 23.5 for petrol and 26.5 for diesel fuel.      76
                                                                            This means, for example, that a vehicle that consumes five litres of diesel




                                                                                                                                                          MEMEntO MARCH 2011
   without any technological modifications. (See also flex-fuel).
                                                                            per 100km emits 133g of CO2 per km.

 > Carbon sink
                                                                          > Completely knocked down (CKD)
   A natural or artificial system that absorbs more carbon than it          A term used to describe a complete kit of automobile sub-assemblies
   releases. In addition to its initiatives to reduce automotive CO2        and parts supplied to a final assembly plant.
   emissions, Peugeot is financing a major environmental and scientific
   project to create a carbon sink in Brazil’s Amazon forest.
                                                                          > Compressed natural gas (CnG)
                                                                            A petrol or diesel alternative composed mainly of methane, a natural
 > Carbon dioxide (CO2)                                                     hydrocarbon. CNG offers a number of advantages. It is more
   Carbon dioxide is a natural compound found in the Earth’s atmosphere     abundant than oil, it releases around 20% less CO2 than petrol and
   whose origins are of both human and natural origin. The increase in      it does not emit any sulphur oxide or benzene. Peugeot and Citroën
   man-made CO2 emissions has led governments to implement control          both market several models running on CNG.
   and regulatory measures to limit the effects of human-generated
 > Crossover                                                                > Emergency call system
   A vehicle whose body combines the features of two or more body             A tertiary safety system that helps to organise emergency rescue
   styles. The first Peugeot crossover, the 3008, represents a cross          services and shorten response times.
   between an SUV, an MPV and a sedan.                                        In the event of an accident or collision, occupants can contact
                                                                              a dedicated assistance centre. PSA Peugeot Citroën is the only
 > Diesel hybrids                                                             carmaker to successfully deploy the service in ten European
   Diesel hybrid technology combines an electric motor with an HDi            countries, where almost 780,000 Peugeot and Citroën vehicles are
   diesel engine. The batteries are recharged when the car is running         already on the road.
                                                                                                                                                     77
   and during deceleration and braking. Also known as full hybrid, this




                                                                                                                                                   MEMEntO MARCH 2011
   technology is an effective solution to the challenges of automotive      > Feebate system
   CO2 emissions in Europe and the rest of the world.                         A system introduced in France in December 2007 to encourage
                                                                              people to buy environmentally friendly cars. For 2011, buyers of a
 > e-HDi                                                                      new car emitting less than 110g/km of CO2 receive a cash rebate
   The new benchmark for Stop & Start diesel engines, e-HDi offers            of €400 to €5,000, depending on the level of emissions. On the
   instantaneous engine restart (400ms); silent, vibrationless stop/start     other hand, buyers of a new car emitting more than 150g/km of
   transition; exceptional driving performance thanks to the system’s         CO2 pay a fee of €200 to €2,600. The full list of vehicle models
   fast response and up to 15% improved fuel efficiency in city driving.      with their CO2 emissions is available on the French Agency for the
   The e-HDi technology is currently being deployed on most Citroën and       Environment and Energy Management website (www.ademe.fr).
   Peugeot models, including the Citroën C3 e-HDi (93g CO2/km) and
   the Peugeot 508 (115g).




GlOSSaRY anD
COntaCtS
GlOSSaRY anD
COntaCtS

 > the FaP particulate filter                                                > Greenhouse effect
   An exhaust treatment system that reduces particulate matter (PM)            A natural phenomenon that keeps the Earth at a liveable temperature.
   emissions from diesel engines to barely measurable levels, identical to     It is due to the presence in the atmosphere of such greenhouse
   those from petrol engines. In 2000, PSA Peugeot Citroën was the first       gases as water vapour, carbon dioxide (CO2) and methane, but
   carmaker in the world to develop and mass-market PF technology.             can be amplified by emissions from human activities. In its Fourth
                                                                               Assessment Report issued in 2007, the International Panel on Climate
                                                                               Change estimated that, to keep the global temperature from rising by
 > Flex-fuel                                                                   more than 2 °C, atmospheric concentrations of CO2 would have to be
   An engine technology enabling vehicles to run on petrol blended                                                                                      78
                                                                               limited to between 400 and 550 ppm.




                                                                                                                                                      MEMEntO MARCH 2011
   with varying proportions of ethanol (a biofuel). The engine
   automatically adjusts to the fuel blend being used. PSA Peugeot
   Citroën has proficient expertise in flex-fuel engines, which equip        > Green materials
   nearly 75% of its vehicles sold in Brazil.                                  Green materials include natural fibres (such as linen and hemp),
                                                                               recycled organic materials and biomaterials (made from renewable
                                                                               instead of petrochemical feedstocks). Their use helps to replace
 > Fuel cell
                                                                               fossil plastics with materials from renewable sources, reduce the
   An electrochemical conversion device that generates electricity
                                                                               weight of certain parts, lower carbon emissions across the plastics
   by enabling a controlled reaction between hydrogen and oxygen.
                                                                               production chain and foster the development of plastics recycling
   The oxygen is taken from the air and the hydrogen is either stored
                                                                               processes. PSA Peugeot Citroën is committed to using 30% green
   in gas or liquid form or generated onboard the vehicle.
                                                                               materials in vehicle polymers by 2015.
   Fuel cells can give electric cars as much range as standard
   automobiles. There are three major obstacles to using fuel cells
   in cars: their high cost, the bulky size of the hydrogen storage
   containers and a lack of infrastructure for hydrogen refueling.
 > HYbrid4                                                                   > lean
   PSA Peugeot Citroën’s inventive HYbrid4 architecture combines an            A process management philosophy that considers the expenditure
   internal combustion engine in the front of the vehicle with an electric     of resources for any goal other than the creation of value for the
   motor in the rear axle. Thanks to this system, vehicles equipped            end-customer to be wasteful, and thus a target for elimination.
   with HYbrid4 technology will benefit from a new type of four-wheel          The objective is to reduce costs by doing things better, faster and
   drive. Compatible with numerous body styles and engines, HYbrid4            cheaper over the long term. Lean involves taking a fresh look
   will be available on diesel hybrid versions of the Peugeot 3008 and         at organisation structures and working methods with a view to
   Citroën DS5 in 2011.                                                        simplifying them and driving constant improvement.
                                                                                                                                                        79




                                                                                                                                                      MEMEntO MARCH 2011
 > laboratory of accidentology, Biomechanics and the Study                   > leisure-activity vehicle
   of Human Behavior (laB)                                                     Reasonably priced multi-purpose vehicle similar in design to the
   LAB was created in 1969 by PSA Peugeot Citroën and Renault                  light van, with rear seats for passengers and a wide array of multi-
   with the goal of understanding the situations that lead to accidents,       purpose features like storage space and modular design.
   analysing the factors that cause injury and evaluating the severity of
   collisions. It also studies the human body’s reaction to impact and       > Micro-hybrid technology
   the related injury mechanisms. More recently, LAB has expanded its          See Stop&Start.
   research to determine how driver behaviour plays a role in accidents.




GlOSSaRY anD
COntaCtS
GlOSSaRY anD
COntaCtS

 > new Car assessment Programme (nCaP)                                      > Platform or vehicle base
   Independent organisations, backed by governments, NGOs and                 A vehicle base shared by several models, which includes the
   consumer rights groups that conduct impact tests on new vehicles           engine, gearbox, underbody, suspension system, axles and other
   to assess the protection they provide to occupants and pedestrians.        basic components. Sharing these components allows the Group to
   Tested vehicles receive one or several stars that take into account        spread vehicle development and manufacturing costs over a larger
   protection offered to adults, children and pedestrians, as well as the     number of models, shorten time-to-market and diversify its line-up.
   presence of on-board safety equipment. Seven NCAP organisations            PSA Peugeot Citroën uses three proprietary vehicle bases and five
   have been created to date: USNCAP (the first, formed more than             cooperative platforms.                                                   80
   30 years ago), Euro NCAP, China NCAP, Latin NCAP, Korean NCAP,




                                                                                                                                                     MEMEntO MARCH 2011
   Australian NCAP and Japan NCAP.
                                                                            > Plug-in hybrid
                                                                              A hybrid vehicle with large capacity batteries that can be recharged
 > nOx (DenOx)                                                                in an ordinary electrical outlet. Plug-in technology combines the
   A generic term for mono-nitrogen oxides (NO and NO2), nitrogen             advantages of an electric vehicle for short drives with those of an
   oxide (NOx) is produced during combustion when the fuel mixes with         internal combustion engine for longer trips.
   nitrogen in the air. Strong smelling and toxic in small quantities,
   nitrogen oxides cannot simply be filtered, like soot particulates.
   Rather, they must be denitrified through a chemical process              > Primary safety
   involving DeNOx systems, which treat exhaust gas.                          Primary or active safety concerns systems designed to prevent
                                                                              accidents from happening. For carmakers, this mainly involves
                                                                              improving roadholding, braking performance, visibility and
                                                                              perception of the vehicle’s surroundings.
 > Secondary safety                                                      > tertiary safety
   Secondary or passive safety concerns systems and equipment              The concept of providing post-accident safety by various means
   designed to protect occupants and other people on the road in the       such as emergency call-out, signaling and rescue service support.
   event of an accident. It involves such areas as the vehicle body
   structure, restraint systems, seats, airbags and the active hood.     > Variable valve timing (VVt)
                                                                           A mechanism that optimises engine power at any speed by
 > SKD (Semi-Knocked Down)                                                 changing the sequence of when the valves open and close
   Semi-knocked down units are not as complete as CKD kits and             according to engine load.
   therefore involve more local content. Certain unfinished components                                                                           81




                                                                                                                                               MEMEntO MARCH 2011
   are assembled in local facilities, which may also handle such basic
   processes as painting.

 > Stop&Start
   Also known as micro-hybrid, this first step in hybrid technology
   shuts down the internal combustion engine when a vehicle is
   in neutral and restarts it as soon as the driver pushes on the
   accelerator pedal. A pioneer in this area, PSA Peugeot Citroën
   began offering its Stop&Start system on petrol engines for Citroën
   C2s and C3s in 2004.




GlOSSaRY anD
COntaCtS
GlOSSaRY anD
COntaCtS


 MEDIa COntaCtS
 PSA Peugeot Citroën corporate media relations comprises three units.


 > PSa PEUGEOt CItROën                                                       > tHE PEUGEOt BRanD
   The PSA Peugeot Citroën media department presents the Group’s
                                                                                                                                                82
   strategy and results, providing business and finance information, as      > tHE CItROën BRanD




                                                                                                                                              MEMEntO MARCH 2011
   well as information on industrial, social responsibility, technological
   and environmental issues.                                                  The Peugeot and Citroën media departments are responsible for
                                                                              brand and product communications. These departments organise
                                                                              presentations of new vehicles to the media.
 PSa PEUGEOt CItROën
                  Caroline Mille           Media Relations                 Business, Finance, Human Resources
                  Communication Director   media@mpsa.com                  Pierre-Olivier Salmon
                                           Hugues Dufour                   Phone: +33 (0)1 40 66 49 94
                                           Phone: +33 (0)1 40 66 53 81     Mobile: +33 (0)6 76 86 45 48
                                           Mobile: +33 (0) 6 07 70 90 05   pierreolivier.salmon@mpsa.com
                                           hugues.dufour@mpsa.com
                                                                           Innovation, technology, Environment     83




                                                                                                                 MEMEntO MARCH 2011
 Berlin Office:                                                            laure de Servigny
 Gordian Heindrichs                                                        Phone: +33 (0)1 40 66 35 42
 Phone: (+49) 30 20 60 79 40                                               Mobile: +33 (0)6 70 18 88 75
 gordian.heindrichs@mpsa.com                                               laure.deservigny@mpsa.com
 Flora Bellina
 Phone: (+49) 30 20 60 79 412                                              International Media
 flora.bellina@mpsa.com                                                    Cécile Damide
                                                                           Phone: +33 (0)1 40 66 53 89
                                                                           Mobile: +33 (0)6 77 14 53 75
                                                                           cecile.damide@mpsa.com

                                                                           Press Relations 2.0
                                                                           Caroline Brugier-Corbière
                                                                           Mobile: + 33 (0)1 40 66 58 54
                                                                           caroline.brugier-corbiere@mpsa.com

GlOSSaRY anD
COntaCtS
GlOSSaRY anD
COntaCtS

 PEUGEOt
           xavier Peugeot           Communication Manager            Peugeot Scooters
           Marketing and            laurence d’aboville              Frédéric Bart
           Communication Director   Phone: +33 (0)1 40 66 37 69      Phone: +33 (0)1 40 66 54 75
                                    Mobile: +33 (0)6 32 34 51 27     Mobile: +33 (0)6 32 13 78 80
                                    laurence.daboville@peugeot.com   f.bart@peugeot-motocycles.fr
                                    Media and External Relations     Sport                            84
                                    Marc Bocqué                      Marek nawarecki




                                                                                                    MEMEntO MARCH 2011
                                    Phone: +33 (0)1 40 66 47 05      Phone: +33 (0)1 30 70 20 40
                                    Mobile: +33 (0)6 80 21 87 03     Mobile: +33 (0)6 85 26 45 18
                                    marc.bocque@peugeot.com          marek.nawarecki@peugeot.com

                                    technology and Products,
                                    test Vehicle Fleet
                                    Christophe Chateau
                                    Phone: +33 (0)1 40 66 32 10
                                    Mobile: +33 (0)6 72 83 19 66
                                    christophe.chateau@peugeot.com
 CItROën
           xavier Duchemin          Communications Manager              Valérie Gillot
           Marketing and            Floriane Brisabois                  Phone: +33 (0)1 58 79 86 99
                                    Phone: +33 (0)1 58 79 73 51         Mobile: +33 (0)6 83 92 92 96
           Communication Director
                                    Mobile: +33 (0)6 14 48 36 46        valerie.gillot@citroen.com
                                    floriane.brisabois@citroen.com
                                                                        Sport
                                    Model Communication                 Marie-Pierre Rossi                85




                                                                                                        MEMEntO MARCH 2011
                                    Estelle Rouvrais                    Phone: +33 (0)1 30 84 03 07
                                    Phone: +33 (0)1 58 79 80 02         Mobile: +33 (0)6 76 87 02 12
                                    Mobile: +33 (0)6 16 23 01 63        mariepierre.rossi@citroen.com
                                    estelle.rouvrais@mpsa.com

                                    Brand Communication International
                                    Coordination
                                    Bettina Petz
                                    Phone: +33 (0)1 58 79 71 54
                                    Mobile: +33 (0)7 60 47 75 37
                                    bettina.petz@citroen.com




GlOSSaRY anD
COntaCtS
GlOSSaRY anD
COntaCtS


 InVEStOR anD analYSt COntaCtS

           Carole Dupont-Pietri               Investor and analyst Relations
           Financial Communication Director   Jean-Hugues Duban
           Phone: +33 (0)1 40 66 37 60        Phone: +33 (0)1 40 66 40 28
           Mobile: +33 (0)6 45 14 81 37       Mobile: +33 (0)6 07 67 78 20
           carole.dupont-pietri@mpsa.com      jeanhugues.duban@mpsa.com
                                                                                      86
                                              analyst and Rating agency Relations




                                                                                    MEMEntO MARCH 2011
                                              Christophe Fournier
                                              Phone: +33 (0)1 40 66 57 45
                                              christophe.fournier@mpsa.com

                                              Stockholder's Relations
                                              Céline Jamet
                                              Phone: +33 (0)1 40 66 48 52
                                              celine.jamet@mpsa.com
 WEBSItES

 Media Center                                 Peugeot Sites               PSa PEUGEOt CItROën
 mediacenter.psa-peugeot-citroen.com/eng/     www.peugeot.com             Corporate Communications
                                              www.peugeot-pressepro.com   75, avenue de la Grande-Armée
 Corporate                                    www.mu.peugeot.fr           75116 Paris - France
 www.psa-peugeot-citroen.com                                                                                           87
                                              Citroën Sites




                                                                                                                     MEMEntO MARCH 2011
                                                                          Inside pages are printed on Cyclus Print
 On line 2009 annual Report                   www.citroen.com             paper, which is 100% recycled and
 www.ar2009.psa-peugeot-citroen.com           www.citroen-presse.com      deinked, process chlorine-free.
                                              www.multicity.citroen.com
 Sustainable Development
 www.sustainability.psa-peugeot-citroen.com

 Corporate Media library
 http://mediatheque.psa.fr




GlOSSaRY anD
COntaCtS
          Design: PSA Peugeot Citroën Corporate Communications
                       Creation:
                                     Photos:
Cover: C. Guibbaud, Peugeot Communication, Communication China, J. Lejeune.
    Vehicles: Peugeot Communication, Citroën Communication, P. Legros,
            J. Lejeune, L. Nivalle, P. Sautelet, P. Curtet, J.B. Lemal.
       Contacts: P. Legros, J. Stehlin, N. Zwickel, F. Marechal, M. Moore.
                 Corporate Communications
      75, avenue de la Grande-Armée – 75116 Paris – France
      Phone: 33 (0)1 40 66 55 11 – Fax: 33 (0)1 40 66 54 14
              www.psa-peugeot-citroen.com
         mediacenter.psa-peugeot-citroen.com/eng
ENG




        www.sustainability.psa-peugeot-citroen.com

				
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