eCommerce Proposal

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					“Transforming e-business visions into e-realities”




 eBSEG eCommerce Web Portal

                   Technical proposal
                                 Proposed
                                      To
                                   Keylink
                               (Quota No. 36705)

                  The information in this document relating to eBSEG
                  services, methodologies, programs, products and
                  services is to be treated as confidential and a trade
                  secret of eBSEG and is not to be used or disclosed
                  except to the recipient's employees, officers, and agents
                  or contractors engaged in evaluating this document, and
                  who are subject to appropriate written undertakings
                  consistent with these confidentiality and use restrictions.
"Transforming e-business visions into e-realities”
                                 TABLE OF CONTENTS


1.     Proposed Solution Summary ............................................................. 5
2.     eBSEG eCommerce Solution Components ....................................... 7
3.     eBSEG eCommerce Web Portal Solution Services .......................... 8
3.1    About the company............................................................................ 8
3.2    View Products.................................................................................... 8
3.3    Book Online Order ............................................................................. 9
  3.3.1      Customer Location Map ........................................................... 10
3.4    Check Sales Commission ................................................................ 10
3.5    Contact US ...................................................................................... 11
4.     Site Design ...................................................................................... 11
5.     Search Engine Submission Service................................................. 11
6.     Administration Portal ....................................................................... 12
6.1    Admin Login/Logout......................................................................... 12
6.2    Users Permissions Management Module ........................................ 12
  6.2.1      Create/Edit/Delete User ........................................................... 12
  6.2.2      Modify User Permission............................................................ 12
6.3    eCatalog Management .................................................................... 13
  6.3.1      Activate/Deactivate Product ..................................................... 13
  6.3.2      eCatalog Editor ......................................................................... 13
7.     Integration Module ........................................................................... 14
7.1    Online Order Booking ...................................................................... 14
7.2    Sales Commission ........................................................................... 14
8.     Project Assumptions ........................................................................ 15
9.     Training............................................................................................ 15
10.    Hardware & Software Requirements ............................................... 16
10.1   Servers ............................................................................................ 16
11.    Warranty and Post Warranty Support ............................................. 16
12.    eBSEG Technical Support Services ................................................ 16
12.1   eBSEG Technical Support Types .................................................... 17
  12.1.1     Remote Support ....................................................................... 17
  12.1.2     Scheduled Trips Support .......................................................... 18
  12.1.3     Organization Resource First Line Support ............................... 18
  12.1.4     On Site eBSEG Technical Resource ........................................ 19
12.2   Terms and Conditions for Onsite support Staff ............................... 20

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12.3 Support Plans .................................................................................. 20
13.      Documentation ................................................................................ 21
14.      Language Support ........................................................................... 21
15.      eBSEG Standard Software Development Life Cycle ....................... 23
15.1     Requirements Definition .................................................................. 23
15.2     Requirements Analysis .................................................................... 23
15.3     Preliminary Design .......................................................................... 24
15.4     Detailed Design ............................................................................... 24
15.5     Implementation Phase ..................................................................... 25
15.6     Builds and Releases ........................................................................ 25
16.      Scrum based Process ..................................................................... 26
16.1     The Scrum Framework .................................................................... 26
16.2     A Few Detailed Definitions .............................................................. 27
16.3     Scrum Principles.............................................................................. 28
17.      eBSEG Project Implementation Process ......................................... 28
17.1     Analysis /Gap Analysis Phase ......................................................... 28
17.2     Design / Design Customization Phase ............................................ 29
   17.2.1      Screen-Application Design Phase ............................................ 29
   17.2.2      Contract Preparation & Signature............................................. 29
   17.2.3      Master Agreement .................................................................... 29
   17.2.4      Professional Services Agreement ............................................ 29
   17.2.5      Project Statement of Work ....................................................... 29
   17.2.6      Function Specification document(s) ......................................... 29
   17.2.7      Detailed Project Time Plan with clear roles .............................. 29
17.3     System Integration ........................................................................... 30
17.4     Application Launch .......................................................................... 30
   17.4.1      System Testing ......................................................................... 30
   17.4.2      Acceptance Testing .................................................................. 30
   17.4.3      Customer Testing ..................................................................... 31
   17.4.4      Soft Live ................................................................................... 31
   17.4.5      Final Comments Phase ............................................................ 31
   17.4.6      Training .................................................................................... 31
   17.4.7      Final Launch ............................................................................. 31
   17.4.8      Documentation / Installation CD Delivery ................................. 31
18.      Project Management Tools .............................................................. 31
18.1     Change Management & Version Control Tools ............................... 34


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18.2 Protect documents among team members. ..................................... 34
18.3   Access project versions easily ......................................................... 34
18.4   View differences across versions. ................................................... 35
18.5   Merge different versions of the same file ......................................... 35
18.6   Maintain an audit trail for every file .................................................. 35
19.    Support & Quality Assurance Process and Tools ............................ 35
20.    Executive Summary ......................................................................... 39
21.    Products & Services Portfolio .......................................................... 40
22.    Company’s Current Structure .......................................................... 46
22.1   Marketing Team............................................................................... 46
22.2   Sales Team ..................................................................................... 46
22.3   Presales Team ................................................................................ 46
22.4   Analysis Team ................................................................................. 46
22.5   Design Team ................................................................................... 47
22.6   Development Teams ....................................................................... 47
23.    Detailed Profile ................................................................................ 48
24.    Sample List of Customers in Middle East ........................................ 51
25.    End-User References ...................................................................... 57




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1. Proposed Solution Summary
eBSEG eCommerce Web solution provides the company with fast and
reliable delivery channel based on the latest internet technology. The
proposed solution provides the ability to market the company’s products
through a web portal to target more customers and provide easy to use
channel for customers to find their needs and requirements. This
solution utilizes the latest technology trends to achieve better and more
efficient marketing process which leads to more sales and customers
attraction.
eBSEG eCommerce allows customers and sales people to view the
company’s products catalog through a professional and friendly website.
It allows sales people to book orders online and view their sales
commission. The solution allows the company to always update the
products catalog with new products.
eBSEG has been implemented also several eCommerce solutions such
as Egypt Presents website (http://www.EgyptPresents.com), Nadim
website (http://www.nadim.org) and others similar eCommerce
solutions.
eBSEG has been implemented several content management sites for
different firms such as Real estate website for NBE (National Bank of
Egypt), Real estate (Egyptian Arab Land Bank) and other similar
solutions.
eBSEG has a long previous experience in electronic channels Solution
especially for Commerce, Banking and Financial systems
implementation and integration with various backbends. eBSEG is
specialized in delivering Integrated Electronic Multi Channels Business
Solution especially in the Commerce, Banking, Finance, Utility, and
Government. eBSEG has been successfully supporting its Commerce
solutions as well as other sectors customers from its Head Office in
Egypt through the use both or either remote and on-site visits support
agreements.


The system main advantages are:
          Gives the ability for the company to introduce its products
           online for the portal visitors
          Sales people are able to make online orders
          Provide the required acceleration for the shared business in
           the organization.
          Enable the company to share data without harming the
           sensitive information.



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       Provide the integration between with the backend ERP system
         and database.
          Provide the customer with attractive website interface.
          Provide the company’s customers and sales people with its
           services 24X7 any time everywhere
          Provide full control for updating any of the website contents
           (such as images, products, offers, others) using eCatalog
           Editor.
          eBSEG eCommerce Solution is designed based on world
           standard technology that enables the system to easily
           integrate with different components and systems. .
          eBSEG isn’t just a solution provider but it is also a partner in
           success with their clients to guarantee the system maximum
           performance for both the client and his customers.
          eBSEG is considered one of Middle East e-Business solutions
           provider especially in Web and mobile Solutions. As eBSEG
           beliefs in Success sharing with its clients.
          eBSEG Delivered Different Multi Channels solutions to wide
           range of firms in Middle East including Banks, Brokerage
           firms, Governments, Utilities.......etc




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2. eBSEG eCommerce Solution Components




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3. eBSEG eCommerce                        Web        Portal   Solution
   Services

 3.1 About the company

     About the company Page describes the company information to
     give the users of the Portal an overview about the company.

 3.2 View Products

     This function allows the customers and sales people to browse the
     products catalog. The system provides a root of categories of the
     Catalog on the left tree pan. The user clicks on a Category folder to
     get the sub-categories.
     When the user clicks a category that contains products the user is
     able to view up to certain number of products per page with their
     Product name and small photos and price. The user can also move
     to the next or pervious products in the category. When the user
     clicks on the product name the screen displays the product name,
     Product description, Large Photo and price.




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 3.3 Book Online Order

     This function is designed to enable the sales representatives to
     order certain product online. The user will have the ability to enter
     the order details such as the customer name, address, purchased
     products, costs, sales person …etc.




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      The system will provide the required integration with the backend
      system and database which will allow the system to pass the
      online order details to the database once the order is booked.
3.3.1 Customer Location Map
       This function will allow the sales representative to use a Google
       Map on eCommerce website to locate the customer address.
       eBSEG will provide integration with Google Maps API in order to
       embed the map on the website where the sales representative will
       be able to locate the customer address and pin the customer
       location which be further sent to the database with location map
       image.




   3.4 Check Sales Commission

       This function will allow the sales people to check their sales
       commissions’ status. The system will get the commission status
       from the backend system.


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 3.5 Contact US

     This page will include contacts information such as phones,
     address, emails…etc to allow the customers to contact the
     company for inquiries or so.


4. Site Design
The general site graphics are designed to be simple and professional
taking into consideration the guidelines that will be provided by the
customer for the design of their site. Information is reached through
minimum links. The main page contains the required links for the site
other pages to provide easy access for the portal visitor to reach all the
site pages. Every page contains links to the main parts of the site.
All pages and picture sizes are within international standard
The website layout and design is controlled by Cascading Style Sheets, to
allow for ease of future look and feel modifications.


5. Search Engine Submission Service
After the site is published, eBSEG will submit the web site URL to the 3
major Search Engines on the Web (namely Google, Yahoo, Bing) so
that web surfers worldwide can find the site through the major search
engines. The customer is required to provide the categories and
keywords that should be used in this process.




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   6. Administration Portal
  Administration Module is a group of forms used by Administration to
  input/update/delete data in the system and to control the system
  contents in terms of products and services. A group of forms is used for
  this purpose, which is mainly to handle the system database.

   6.1 Admin Login/Logout

       This function authenticates the administrator and verifies that the
       administrator has permission to access the Administration
       Modules.

   6.2 Users Permissions Management Module

       This Module is designed to enable the administrator to manage
       other administrators with the assigned permissions and tasks. It
       enables him to create/delete users (admin or agents) and give
       them the required permissions.
6.2.1 Create/Edit/Delete User
       This function allows the admin to create, edit or delete admin portal
       users by filling the required user details.




6.2.2 Modify User Permission
  This function enables the administrator to modify define different users
  permissions as add a new permission or revoke the administrator
  permission.

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    6.3 eCatalog Management

6.3.1 Activate/Deactivate Product
     This function is designed to enable the administrator to activate or
     deactivate certain product on the company web site.
6.3.2 eCatalog Editor
  This module is designed to allow the admin to edit the catalog and
  adding products including details and images. This function allows the
  Catalog editor user to manually create categories and add or remove
  products under these categories.




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   7. Integration Module
       The integration module is designed to enable eCommerce solution
       to easily integrate with the different company other systems and
       application databases.
       eBSEG Integration module support different integration techniques
       with company systems and other applications including:
            XML over TCP/IP
            .NET API’s
            Direct Database access
            MQ
                   o MSMQ
                   o IBM Web Sphere MQ)
            Web Services
            NCR TOPEND based Systems
            IBM CICS based Systems
            HTTP GET Interface
            ASCII Interface
            FTP interface integration
            SNA, LU0, LU 6.2
            A-Sync Serial comm.


eBSEG Integration Module is acts as the gluing component between the
web portal (or other future front-end channels such as, mobile web, SMS,
IVR, mobile native apps…etc. ) and the backend system including and
others to the different back end systems. This allows a consistent and
standard approach in interfacing all channels to the back end system(s).
       The proposed system will require the following integrations

    7.1 Online Order Booking

       This function will require integration with the database in order to
       write the order details in the database once an order is booked.

    7.2 Sales Commission

       This function will require integration with the backend in order to get
       the sales commission details for sales people.



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8. Project Assumptions
       The Organization is expected to actively participate during
        the process of Process Definitions and Design and will
        review and approve the submitted documents in the
        timeframe as per project plan.
       The Organization is expected to appoint a Project Leader
        from its side that will coordinate with all the internal staff
        and act as a single point-of-contact for eBSEG project
        Manager & implementation team.
       All Functionality promised as part of this proposal is
        based on the availability and accessibility of data from the
        various hosts through ‘OPEN’ interfaces that can be
        programmed for access. Any upgrade or development
        effort required at the backend side will be on account of
        the Organization.
       All Functions provided assume that the core system is
        able to provide such functionality. Proposed system are
        only front ends to existing core system functionality
       The organization will ensure the availability of any support
        or resource required for testing the interfaces with the
        hosts as per agreed on plan.

9. Training
     Training will be conducted at the organization premises
  Training Session                Audience                Audience Type
System                      2 Days x 2 Person          IT/Operations
Administration




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10. Hardware & Software Requirements

 10.1 Servers

 Item                                   Recommended               Basic
                                        Configuration             Software
   eBSEG        eCommerce       Web     2     x      Logical      Windows Server
   Server                               Processor                 2003/2008
                                        4 GB RAM                  Standard
                                        60 GB Hard Disk           SQL      Server
                                                                  2005/2008
                                                                  Standard


11. Warranty and Post Warranty Support
     Warranty for the system is 3 months from the provisional
     acceptance date. Acceptance is defined as the date upon which
     the solution is demonstrated to have correctly processed the Test
     Data by achieving the expected results or max 1 month after
     installation.


12. eBSEG Technical Support Services
     After Sales support and Maintenance are considered one of the
     factors of a successful and smooth solution that helps the
     Organization to be on the market lead. eBSEG support and
     maintenance services playing a main role with eBSEG Customer's
     as the customer relying on eBSEG after sales services that keep
     the system on top market competition with high performance and
     reliability.
     eBSEG Provides its customers' with different strategy for the
     customer Support. eBSEG support the customer with an effective
     communication and fast response to minimize the system
     downtime.
     eBSEG provides different options and methods for supporting its
     different solutions to ensure the maximum system performance for
     the Organization and its customers.




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 12.1 eBSEG Technical Support Types

  12.1.1 Remote Support
     Remote support is provided to eBSEG Customer to enable eBSEG
     to support its clients remotely from eBSEG Offices. Remote support
     is one of the effective support techniques that are used to provide
     high efficiency Support and maintenance services to the Clients.
     Remote support is working with solution with High Quality and
     Availability. As per eBSEG methodology aim to provide High
     Availably Solution Remote support is often uses with the clients to
     provides high maintenance and support services with low Budget.


     It has also proven that remote support for critical issues is more
     effective than moving to site to handle critical issues since typically
     moving to a site even from the same city would take more time
     than opening a VPN connection and handling the issue.


     Thus even for customers located in Cairo, still eBSEG is using VPN
     remote support for them specially in critical issues since it would do
     a faster and more effective service than sending a support
     resource to the site which takes time and this time might have been
     used to the resolve the issue in the first place.


     The problem identification in this case is left to the organization
     team and eBSEG would be involved when its team receives a
     support request from the organization team.




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  12.1.2 Scheduled Trips Support
     eBSEG Provide Scheduled on site support Trips to its customer for
     system maintenance purpose. Onsite support maintenance trips
     are provided by eBSEG for the system periodical maintenance and
     support to ensure the maximum system performance and benefits
     for both the organization and its customers.


     Each schedule trip eBSEG resource do a standard review for the
     system operations, performance and check for error logs for any
     error and its frequency and analyze the cause. eBSEG would
     produce a report for the organization including the results of the
     system review and would work on resolving any identified issues
     that need resolution.


     It has proven repeatedly that such scheduled trips would typically
     prevent issues that have not grown to be problems yet to be
     resolved proactively before they cause any critical problems.
  12.1.3 Organization Resource First Line Support
     In this case eBSEG ask the organization to provide a technical first
     line support from the organization side and eBSEG will provide the
     organization resource with the required training to follow up the
     system performance and activities that will act as a first line support
     for eBSEG solution.


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     Remote support is provided as the second line support to the
     organization resource remotely from eBSEG Offices.




     This mode is only delivered when combined with eBSEG Remote
     Support as well.

  12.1.4 On Site eBSEG Technical Resource
     eBSEG is able to provide onsite technical support resource that will
     be as first line support to follow up the system performance and the
     system performance for the organization and the customers. The
     technical onsite support will always be at the organization to keep
     supporting the system.

     Remote support is provided as the second line support to support
     its Client remotely from eBSEG Offices.
     In this case the eBSEG would assume full responsibly for the
     support process
     This mode is only delivered when combined with eBSEG Remote
     Support as well.




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 12.2 Terms and Conditions for Onsite support Staff

       1.   The resource will have one month yearly paid Vacation.
       2.   The organization will carry work visa responsibility, logistics
            and costs.
       3.   The organization is responsible to facilitate housing at
            reasonable cost for eBSEG Resource, eBSEG will carry the
            cost.
       4.   “The organization” is responsible to enroll eBSEG Resource
            under its medical insurance and carry the cost.
       5.   OnSite support Engineer Contract is yearly contract
            renewable unless The organization informed eBSEG officially
            to cancel the contract before the contract end date with 2
            Months minimum.
       6.   eBSEG Support engineer is responsible for first line support
            and Trouble shooting. The resource responsibility doesn't
            include system upgrade or enhancement or development.
 12.3 Support Plans

     eBSEG provides several support plans to suit the delivered system
     criticality, support requirement and budgets. The support services
     are provided through different channels:
          VPN
          Email
          Phone


     Plan            Remote         Scheduled        Organization eBSEG
     Name            Support          Trips           Resource Resource
                                                       1st Line   1st Line
Plan A (Best)                                                      
Plan B                                                 
Plan C                                                              
Plan D                                                  
Plan E                  

     eBSEG can provide the support for its solutions according to a
     certain Service Level Agreement with clients for certain
     Severities Levels and time responses



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13. Documentation
     The following documents will be supplied with the system
          eBSEG eCommerce Usrer Guide
          eBSEG eCommerce Administration/configuration Guide


14. Language Support
     The system is designed to support English & Arabic Languages
     in eCommerce site and English Language only for the admin site.




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       Project Management




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15. eBSEG Standard Software Development Life
   Cycle

 15.1 Requirements Definition

     Requirements definition is the process by which the needs of the
     customer are translated into a clear, detailed specification of what
     the system must do. A team of analysts studies the available
     information about the project and develops an operations concept.
     The functions that the system must perform are defined down to
     the level of a subsystem.
     Working with experienced developers, analysts identify any
     previously developed software that can be reused on the current
     project. The advantages and disadvantages of incorporating the
     existing components are weighed, and an overall architectural
     concept is negotiated. The results of these analyses are recorded
     in the system and operations concept (SOC) document and
     assessed in the system concept review (SCR).
     In each phase of the life cycle, certain milestones must be reached
     in order to declare the phase complete. Because the life cycle is
     FINISH sequential, these exit criteria are also the entry criteria for
     the following phase.
     Guided by the SOC, a requirements definition team derives a set of
     system-level requirements from documents provided by the project
     office. A draft version of the requirements is then recast in terms
     suitable for software design. These specifications define what data
     will flow into the system, what data will flow out, and what steps
     must be taken to transform input to output. Supporting process
     information is included, and the completed requirements and
     specifications document is published. The conclusion of this phase
     is marked by the system requirements review (SRR), during which
     the requirements and specifications for the system are evaluated.

 15.2 Requirements Analysis

     The requirements analysis phase begins after the SRR. In this
     phase, the development team analyzes the requirements and
     specifications document for completeness and feasibility. The
     development team uses structured or object-oriented analysis and
     a requirements classification methodology to clarify and amplify the
     document. Developers work closely with the requirements definition
     team to resolve ambiguities, discrepancies, and to-be determined
     (TBD) requirements or specifications. The theme of reuse plays a
     prominent role throughout the requirements analysis and design
     phases. Special emphasis is placed on identifying potentially
     reusable architectures, designs, code, and approaches.

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     When requirements analysis is complete, the development team
     prepares a summary requirements analysis report as a basis for
     preliminary design. The phase is concluded with a software
     specifications review (SSR), during which the development team
     presents the results of their analysis for evaluation. The
     requirements definition team then updates the requirements and
     specifications   document        to    incorporate any necessary
     modifications.

 15.3 Preliminary Design

     The baseline requirements and specifications form a contract
     between the requirements definition team and the development
     team and are the starting point for preliminary design. During this
     phase, members of the development team define the software
     architecture that will meet the system specifications. They organize
     the requirements into major subsystems and select an optimum
     design from among possible alternatives. All internal and external
     interfaces are defined to the subsystem level, and the designs of
     high-level functions/objects are specified. The development team
     documents the high-level design of the system in the preliminary
     design report. The preliminary design phase culminates in the
     preliminary design review (PDR), where the development team
     formally presents the design for evaluation.

 15.4 Detailed Design

     During the detailed design phase, the development team extends
     the software architecture defined in preliminary design down to the
     unit level. By successive refinement techniques, they elaborate the
     preliminary design to produce "code-to" specifications for the
     software. All formalisms for the design are produced, including the
     following:
          Functional or object-oriented design diagrams
          Descriptions of all user input, system output (for example,
           screen, printer), and input/output files
          Operational procedures
          Functional and procedural descriptions of each unit
          Descriptions of all internal interfaces among units
     The development team documents these design specifications in
     the detailed design document that forms the basis for
     implementation. At the critical design review (CDR), which
     concludes this phase, the detailed design is examined to determine
     whether levels of detail and completeness are sufficient for coding
     to begin.


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 15.5 Implementation Phase

     In the implementation (code, unit testing, and integration) phase,
     the developers code new components from the design
     specifications and revise existing components to meet new
     requirements. They integrate each component into the growing
     system, and perform unit and integration testing to ensure that
     newly added capabilities function correctly.
     In a typical project, developers build several subsystems
     simultaneously from individual components. The team repeatedly
     tests each subsystem as new components are coded and
     integrated into the evolving software. At intervals, they combine
     subsystem capabilities into a complete working system for testing
     end-to-end processing capabilities. The sequence in which
     components are coded and integrated into executable subsystems
     and the process of combining these subsystems into systems are
     defined in an implementation plan that is prepared by development
     managers during the detailed design phase.
     The team also produces a system test plan and a draft of the user's
     guide in preparation for the system testing phase that follows.
     Implementation is considered complete when all code for the
     system has been subjected to peer review, tested, and integrated
     into the system.

 15.6 Builds and Releases

     The sizes of typical projects vary considerably. The larger the
     project, the greater the risk of schedule slips, requirements
     changes, and acceptance problems. To reduce these risks, the
     implementation phase is partitioned into increments tailored to the
     size of the project. Reviews are recommended for each build.
     Large projects are typically implemented in builds. A build is a
     portion of a system that satisfies, in part or completely, an
     identifiable subset of the specifications. Specifications met in one
     build also are met in all successor builds. The last build, therefore,
     is the complete system.
     A release is a build that is delivered for acceptance testing and
     subsequently released for operational use. Small Projects are
     usually delivered in a single release, unless otherwise dictated by
     scheduling (e.g., launch) considerations or by unclear
     requirements. Large projects are generally delivered in multiple
     releases. Builds within large projects may last up to 6 months.
     Builds within small projects may be only 2 to 3 months in duration.




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16. Scrum based Process
     Scrum Is an Innovative Approach to Getting Work Done. Scrum is
     an agile framework for completing complex projects. Scrum
     originally was formalized for software development projects, but
     works well for any complex, innovative scope of work. The
     possibilities are endless. The Scrum framework is deceptively
     simple.




 16.1 The Scrum Framework

          A product owner creates a prioritized wish list called a
           product backlog.
          During sprint planning, the team pulls a small chunk from the
           top of that wish list, a sprint backlog, and decides how to
           implement those pieces.
          The team has a certain amount of time, a sprint, to complete
           its work - usually two to four weeks - but meets each day to
           assess its progress (daily scrum).
          Along the way, the ScrumMaster keeps the team focused on
           its goal.
          At the end of the sprint, the work should be potentially
           shippable, as in ready to hand to a customer, put on a store
           shelf, or show to a stakeholder.
          The sprint ends with a sprint review and retrospective.

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         As the next sprint begins, the team chooses another chunk of
          the product backlog and begins working again.
     The cycle repeats until enough items in the product backlog have
     been completed, the budget is depleted, or a deadline arrives.
     Which of these milestones marks the end of the work is entirely
     specific to the project. No matter which impetus stops work, Scrum
     ensures that the most valuable work has been completed when the
     project ends.

                                     3 Days



                                        Sprint
                                      2-4 weeks
    Sprint goal
      Feature 1
                          Sprint                     Potentially shippable
  Feature 2
   Return                backlog
                                                      product increment
    Gift wrap
    Feature 3
   Cancel
  Feature 4          Feature 5
    Product
     backlog

 16.2 A Few Detailed Definitions

          Product backlog: A product backlog is dynamic—Items
           may be deleted or added at any time during the project. It is
           prioritized—Items with the highest priority are completed first.
           It is progressively refined—Lower priority items are
           intentionally course-grained.
          Sprint backlog: A sprint backlog is a negotiated set of items
           from the product backlog that a team commits to complete
           during the timebox of a sprint. Items in the sprint backlog are
           broken into detailed tasks for the team members to complete.
           The team works collaboratively to complete the items in the
           sprint backlog, meeting each day (during a daily scrum) to
           share struggles and progress and update the sprint backlog
           and burndown chart accordingly.
          Potentially Shippable: Potentially shippable means that
           the increment/deliverable could be released to a
           customer.The product owner makes the decision about when
           to actually release any functionality or deliverable.

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 16.3 Scrum Principles

     The framework and terminology are simple in concept yet difficult
     to implement. Successful Scrum teams embrace the values upon
     which Scrum is based, we value
          Individuals and interactions over processes and tools
          Completed functionality over comprehensive documentation
          Customer collaboration over contract negotiation
          Responding to change over following a plan
     That is, while there is value in the items on the right, the items on
     the left matter more.
     True success with the Scrum framework comes from teams and
     organizations who understand these values and the principles that
     form the foundation of all agile processes.


     Scrum has been used by:


                Microsoft                              Nielsen Media
                Yahoo                                  First American Real
                Google                                  Estate

                Electronic Arts                        BMC Software

                Lockheed Martin                        Ipswitch

                Philips                                John Deere

                Siemens                                Lexis Nexis

                Nokia                                  Sabre

                IBM                                    Salesforce.com

                Capital One                            Time Warner

                BBC                                    Turner Broadcasting

                Intuit                                 Oce


17. eBSEG Project Implementation Process
     eBSEG typical methodology for implementation of a given project
     consists of the following stages/process:

 17.1 Analysis /Gap Analysis Phase

     Depending on whether the project is a software development
     project or software customization project the analysis phase is

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       conducted as per the above designed process per each type of life
       cycle.

    17.2 Design / Design Customization Phase

       Depending on whether the project is a software development
       project or software customization project the design phase is
       conducted as per the above designed process per each type of life
       cycle.
17.2.1 Screen-Application Design Phase
       In this phase system screens/applications are designed. A screen
       designs document is delivered to the customer for review and
       comments so that there is a clear understanding between all
       parties of what the finial deliverable would look like and how the
       application connects together. Other Design documents are also
       delivered as per the project at hand requirements/details.
17.2.2 Contract Preparation & Signature
       In this phase a detailed contract is drafted based on the results of
       the first phase. This contract is composed of the following
       parts/sections
17.2.3 Master Agreement
       This agreement gives a general guide line for Customer-Vendor
       relationship.
17.2.4 Professional Services Agreement
       This agreement gives a general guide line for Customer-Vendor
       relationship in regard for Software professional services.
17.2.5 Project Statement of Work
       The statement of work details high level issues of the project such
       as deliverables, responsibilities of each party, Personnel, Change
       Control Process, Acceptance Criteria … etc
17.2.6 Function Specification document(s)
       This document(s) detail the specifications of the system based on
       the clear understanding gained through the previous phase
17.2.7 Detailed Project Time Plan with clear roles
       This plan charts the a detailed task plan for the implementation that
       should be followed up from time to time through the project with the
       customer’s assigned project manager. The plan also clearly
       indicates different roles of each party involved including the
       customer and the deadlines and dependencies of each task.




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   17.3 System Integration

       System integration involves integration interfaces with the other
       existing or new systems usually through the Channels Manager
       system. These tasks are addressed mainly in the first phase of the
       implementation process where integration interfaces are agreed
       upon. Interfaces are then developed or customized according to
       specific requirements. Finally in the Integration testing phase the
       system is tested with other system(s) and finial tunings is
       conducted in order to make sure that all integration interfaces are
       running smoothly.

   17.4 Application Launch

17.4.1 System Testing
       During the system testing phase, the development team validates
       the completely integrated system by testing end-to-end capabilities
       according to the system test plan. The system test plan is based on
       the requirements and specifications document. Successfully
       completing the tests specified in the test plan demonstrates that
       the system satisfies the requirements.
       In this phase, the developers correct any errors uncovered by
       system tests. They also refine the draft user's guide and produce
       an initial system description document. System testing is complete
       when all tests specified in the system test plan have been run
       successfully.
17.4.2 Acceptance Testing
       In the acceptance testing phase, the system is tested by an
       independent acceptance test team to ensure that the software
       meets all requirements. Testing by an independent team (one that
       does not have the developers' preconceptions about the
       functioning of the system) provides assurance that the system
       satisfies the intent of the original requirements. The acceptance
       test team usually consists of analysts who will use the system and
       members of the requirements definition team.
       The tests to be executed are specified in the acceptance test plan
       prepared by the acceptance test team before this phase. The plan
       is based on the contents of the requirements and specifications
       document and approved specification modifications.
       During acceptance testing, the development team assists the test
       team and may execute acceptance tests under its direction. Any
       errors uncovered by the tests are corrected by the development
       team. Acceptance testing is considered complete when the tests
       specified in the acceptance test plan have been run successfully
       and the system has been formally accepted. The development

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       team then delivers final versions of the software and the system
       documentation (user's guide and system description) to the
       customer.
17.4.3 Customer Testing
       Extensive testing is conducted by the customer for the final
       product.
17.4.4 Soft Live
       In this phase the final product goes through a soft live phase after
       an extensive testing by the customer and the development team.
17.4.5 Final Comments Phase
       A finial comment is conducted where minor comments are taken
       into consideration for the finial launch of the system.
17.4.6 Training
       System training is usually delivered at this stage for operators and
       administrator personnel.
17.4.7 Final Launch
       After the finial comments are complemented the product goes into
       a final test phase and live launch.
17.4.8 Documentation / Installation CD Delivery
       At this stage installation CDs are delivered to the customer
       together with System documentation.


   18. Project Management Tools
       eBSEG has standardized on the use of Microsoft Project system as
       the standard project management tool to use in its software
       projects.
       eBSEG also uses the advanced features of Microsoft Project
       namely Microsoft Project Server System (add-on to Microsoft
       Project) on its Intranet to publish the project plan to the
       implementation team and to allow the implementation to actually
       enter their work hours on each task.
       Microsoft Project Web Access allows the organization and sharing
       of project information centrally through a Web-based interface. This
       helps our management and/or project team member to use
       Microsoft Project Web Access to manage their own project work
       consistently with easy-to-use, Web-based tools.




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     Project team members can use Microsoft Project Web Access to
     record task progress in time sheets and send updates to the project
     manager for prompt feedback.




     Automated e-mail messages conveniently inform your entire team
     about project updates, upcoming deadlines …etc. Each user can
     set the type and frequency of automated e-mail notifications so that
     they receive alerts appropriately when they need to take action.


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     SharePoint™ Team Services from Microsoft* provides convenient
     tools that project teams can use to store and share documents and
     track issues in one secure, central location for improved
     communication.


     Team members store and share documents centrally in a
     document library through Microsoft Project Web Access, and even
     link documents to tasks, enhancing collaboration and knowledge
     sharing.




Anyone on the project team can record and share project concerns
using a new issue tracking feature. Issues are prioritized and assigned
to owners to make sure they get resolved.

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 18.1 Change Management & Version Control Tools

     Version control is a critical facet of team software and Web site
     development, preventing users from accidental file loss, allowing
     back-tracking to previous versions, branching, merging and the
     managing of releases.
     eBSEG has selected Microsoft Visual SourceSafe to provide this
     versioning and configuration management functionality along with
     security and audit trail capabilities.
     Visual SourceSafe, simply put, is a source control system. Source
     control is highly desirable when developing software, web sites, or
     anywhere that requires the comparison of two versions of a file or
     return to a previous version.
     The following are some of the features and benefits that eBSEG
     development team gain out of this tool.

 18.2 Protect documents among team members.

     Check in and checkout file locking securely protects files from
     accidental overwrite by preventing more than one user from
     modifying the same file at the same time.

 18.3 Access project versions easily

     Labels provide snapshots of a project for quick retrieval anytime
     during the software life cycle. Each version of the project that either
     get an internal or customer release gets labeled in the source safe
     system in order that the team can return to any version release and
     compare changes or updates.


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 18.4 View differences across versions.

     Difference reporting provides quick, visually enhanced access to
     changes across different versions of the same file.

 18.5 Merge different versions of the same file

     Visually reconcile conflicts between different versions of the same
     file, avoiding any potential loss of valuable changes.

 18.6 Maintain an audit trail for every file

     View the changes—when they were made and who made them—
     and even print reports.


19. Support & Quality Assurance Process and
   Tools
     In order to maintain quality level software eBSEG team conducts
     quality assurance tests on any software module before releasing it
     to customer sites. This process of QA testing is reported and
     tracked by building a standard test plan for the product that make
     sure that no part has been missed in the testing process.
     The status of each issue in the test report tracked and updated by
     the team member assigned for the job who also writes comments
     on the issue tracked in order to maintain the history of the issue
     until it is done.
     eBSEG follows certain policy in any project as a “Code Review
     Process” is applied on every code written by any resource
     regardless of level.
     Any code written by any resource MUST follow “eBSEG Code
     Quality Policy”; the following is a document with Directives that
     must be followed by any resource:




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     eBSEG has several testing features              to guarantee the Quality
     assurance of any solution:
          Extensive Testing before UAT
          Devices Lab to test on real mobiles
          Issues Tracking & Resolution on Project Server




     eBSEG guarantee the solution support and solving any issue may
     the organization face using latest methodology and techniques as it
     characterized by:
          Fanatic Support
          Fast Response Time

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         Saturday Support Shift
          Unified Email Addresses for support to be handled by
           multiple people for backup and fast response
          Remote Support
          Preemptive Maintenance
          SLA Compliance




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                               eBSEG
(eBusiness Solutions Enabling Group)

                                  Profile




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20. Executive Summary
     Recognizing the power of the Internet and mobile technologies as
     growth instruments in the new millennium, eBSEG was founded
     in Cairo, Egypt, with a mission to partner with business
     entrepreneurs to transform their e-business visions to realities.
     eBSEG is aggressively becoming one of the leading e-business
     Multi channels solution providers in the Middle East and one of
     the major players for e-business outsourcing in the world.
     Our offering portfolio ranges from packaged e-business solutions
     for specific industries such as Financial, banking,
     telecommunications, Government and generic e-commerce
     engines to cost efficient customized business consulting services
     for e-commerce and e-business enabling, in addition to our
     technical services covering the entire life cycle of eBusiness
     implementation.
     Based on these services, our solutions focus on addressing
     business challenges across different horizontal applications and
     target vertical industries.

     Over the last years, eBSEG succeeded to keep all of its solutions
     powered by the most recent mobile and web technologies to
     provide financial firms, governments and other organizations
     working in different sectors with multi-channel solutions. eBSEG
     had availed the great progress in mobile industry through
     providing applications for different mobile devices such as
     (iPhone, Android, iPad, BlackBerry, Java and windows Mobile).

     Our Solutions in eBusiness cover eBank, eTrading, eGov,
     eUtility, eTelco, ecommerce engines, portals, Industry specific
     portals, GSM solutions, in areas of eBusiness such as B2B, B2C,
     C2C in general, we also design and implement solutions for an
     organization ‘s Intranet / Extranet.

     Our business consultancy services covers e-business discovery,
     strategy, operations outsourcing, and e-commerce roadmap
     definition, while our professional services covers customized
     design of new applications, web design and development, web
     enabling of existing applications, software development and
     integration, implementation, application’s maintenance, and
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     project management. Training and after sales support are also a
     major part of our professional services offering.

     Through the partnership with Quiterian, the Multi-national
     Company based in Spain, eBSEG provides Quiterian's Web
     Based Business Intelligence Platform, Dynamic Data Web
     (DDWeb). DDWeb is an advanced Business Intelligence product
     which enables any organization to discover its current and
     expected business future through the ability of faster and better
     understanding of customer’s behavior, business rules and
     identifying opportunities and risks which leads to more sales,
     higher efficiency and less risk.

     Our main competitive advantages can be summarized as follows:
     expertise in eBusiness strategy development,
     Highly professional development team with expertise in
     integration of IT systems, multilingual complex environments,
     and integrated multi channel development, security issues in IT.
     In addition to that our company is an owner of an ecommerce
     operation with a customer view and practical experience in
     strategy, software development and operations.

     “While change is the only constant, the business growth will
     always be related to the eBusiness technology partners who
     can efficiently implement the adopted continuous business
     changes.”

21. Products & Services Portfolio
   eBank Suite (B2C)
     Retail Banking industry investment is high cost invest, to expand the bank
     availability its required to establish Bank's branches in each town, City and
     district with Human resource for operation. eBank Suite is the Solution to
     reduce the investment cost to expand the bank services providing high end
     customer services and personalized banking solution. Today's your customer
     is able to inform, Transfer, Bill payment, Card payment......etc form his place
     using different Communication channels such as (internet, SMS, , Mobile
     web, Smartphone applications for iPhone, iPad, Android BlackBerry, Java,
     Windows Phone7, Windows mobile, java enabled devices…etc and also IVR,
     Call Center and Kiosk).


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   eSahm Suite (B2C)
     Trading industry becomes one of the most competitive industries worldwide.
     eSahm suite is designed to enables the broker to expand the service
     availability for 24 x 7 days to the customer through different electronic
     channels. The system avails both informational and trading service over
     (internet, SMS, , Mobile web, Smartphone applications for iPhone, iPad,
     Android BlackBerry, Java, Windows Phone7, Windows mobile, java enabled
     devices…etc and also IVR, Call Center and Kiosk) channels. The system is
     designed based on three tier solutions using Middleware Technology to
     control the data flow, centralize integration and minimize integration efforts
     for adding future channels.
   eTelco Suite (B2C)
     eBSEG eTelco Mobile Suite is a Multi channel based solution that provides
     Landline telephone, mobile and Internet services for Telco existing and
     prospect customers. This solution helps Telco companies to manage,
     automate and expedite interactions with customers and subscribers through
     all mobile channels including iPhone, iPad, Android, Windows Phone
     7….etc
     The great progress in mobile devices attracted organizations working in all
     sectors to provide their services over mobile channels which provide 24x7
     availability of the organization services. Customers become more satisfied
     and convinced of the mobile channels that make them able to handle any
     offered service anyway and anytime at high speed and high security.
   SMS Gateway
     eBSEG Enterprise SMS Gateway is a mobile based solution that enables any
     corporate to send SMS Messages to employees, customers...etc. This system
     is based on eBSEG eMessaging System which is a powerful platform that
     provides multi-channel messaging services.
     The system gives the ability for the corporate to send the notifications to its
     customers through the integration with the corporate backend and/or
     databases. It gives the bank the ability to keep its employees and customers
     updated with news, events, appointments, services activation and execution
     alerts through SMS notifications.
     eBSEG Enterprise SMS Gateway is a reliable and well tested solution that
     has been used by several high load organizations including Al-Rajhi Bank,
     Al-Rajhi Capital, Falcom, Osool Capital, Al Watany Bank Egypt, West Bank
     Sudan, Al Ahli Bank, Qatar Gas, Qatar General Electricity and Water
     Corporation…etc.
     eBSEG SMS Gateway System provided for Al Rajhi Bank in KSA is sending
     more than 60 SMS/sec.
   eMarketing (B2C)
     eMarketing System is a solution for managing multi-channel marketing for
     organizations such as marketing over SMS , email, ICQ … etc. eMarketing is
     used to push marketing messages to a database of mobile number, emails …
     etc. eMarketing provides companies with the ability to send marketing

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     messages for certain or target sector of customers. eMarketing main
     advantage is that it reaches the customers anywhere, anytime without
     involving the customer in any special setup or condition.
   eCorpBank (B2B)
     eCorpBank is an Internet based solution that satisfies the needs of the bank’s
     corporate customers (Non Retail customers) to perform their Corporate
     banking through the Internet.
   eReal Estate(B2C)
     Real Estate Marketing System (RES) is an electronic solution that provides
     Real Estate Informational services using all of the electronic channels
     Internet, SMS, IVR, and Mobile Apps.
   eAttendance
     eBSEG Time & Attendance System (TAS) is a comprehensive, integrated
     time and attendance system for mid-sized companies ranging from 25 to
     5,000 employees.
     With eBSEG TAS, traditional time cards are gone. Employees begin work by
     swiping their badges or finger prints through a time recorder. eBSEG TAS
     collects punch times and calculates employee hours. It also produces reports
     and charts that track labor expenditure by employee and department.
   ePromote (B2B / B2C)
     ePromote is a Multi-Channel solution that provides marketing services for
     registered companies.
   eCars Suite
     eBSEG eCars Suite is a front-end channel solution which avails Cars services
     over latest mobile devices such as SMS, , Mobile web, Smartphone
     applications for iPhone, iPad, Android BlackBerry, Java, Windows Phone7,
     Windows mobile, java enabled devices…etc and also IVR, Call Center.
     eBSEG eCars Smartphone Mobile Suite provides cars services for both
     Customers and Non-customers. This aims to achieve high level of loyalty
     and satisfaction of current customers through the new ability to get any car
     service “On The Go” at the speed of touch. eCars automates the relationship
     between company and its customers, every one of them can manage his
     business with ease and efficiency and benefit from the informational and
     transactional services provided in the applications. On the other hand it helps
     the company to widen its services domain to cover Non-Customers as well
     which helps company to attract and gain new customers.
   eCatalog (B2C)
     eCatalog Solution (e-CS) is a solution that provides electronic Catalog
     Products.
     eCatalog is used by customers to browse through the products list through a
     simple screen user interface. The eCatalog contains a list of all products and
     their details including multimedia attributes of a product specifically a Small
     Picture of the product and a Large Picture of it.

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   eShop (B2C)
     eShop Solution is an Internet based solution that provides a complete
     ecommerce solution online using the latest technologies of Internet. eShop
     solution also contains an eCatalog that contains a list of all products and their
     details
   eShipping Solution (B2C)
     eShipping Portal is an Internet based solution that provides Cargo shipping
     informational and other services using the latest internet technology.
     eShipping is multi-channel solution that all integrates by the mean of eBSEG
     eChannel Manager that provides Interim Server functionality in terms of
     bringing together new channels and systems to interact with legacy systems
     in a smooth, secure and efficient manner.
    eShipping supported Channels are SMS, Mobile Apps, IVR.
   mChat (B2C)
     mChat is an SMS based Application offered for operators worldwide in order
     to provide entertainment for their users via a mobile community Chat and
     other entertainment related services.
   eVote
     eBSEG eVote System is a solution for managing multi-channel Voting
     system though different channels such as SMS, Web, Mobile Apps, IVR,
     eMail, and ICQ. The solution is used by organizations to enable it to launch
     public votes over supported messaging system.
   eArchive (B2C)
     eArchive Portal is an Internet based solution that provides archiving services
     for registered customers. Customer can browse periodic publications,
     conference papers and books by data, title, publication date, author…etc.
   eIntranets (B2B)
     eIntranet is an Intranet based solution that provides Information and
     Services for Other Company Employees Inter or Intra Branch; it also
     provides Internal Services and information.
   eTakseet (B2C)
     eTakseet Portal is an Internet based solution that provides Takseet
     Informational and services using the latest technologies of the Internet.
     eTakseet allows customers to view Takseet payment facilities available for a
     certain product.
   eCall Center (B2C)
     Call Center Solution is a CTI (Computer Telephony
     Integration) software program designed to
     automate the process of making and receiving
     telephone        calls.      Integrating      your
     ERP/databases/Back End and phone system can
     dramatically increase the efficiency, productivity,

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     and revenue potential of your contact center activities.
   eCampaign (B2C)
     eCampaign is a Multi-Channel solution that provides promotional, marketing
     and campaign services for registered companies.
     eCampaign makes use of several messaging channels including email, SMS,
     Outbound IVR being the most common messaging channels used on the
     Internet in the current period.
   eProcurement (B2B)
     eProcurement is a user-friendly, B2B Internet-based purchasing system that
     offers electronic purchase order processing and enhanced administrative
     functions to both buyers and suppliers, resulting in operational efficiencies
     and potential cost savings.
   eMagazine (B2C)
     eMagazine is a system for publishing magazines on the web, allowing for
     searching, archives, adding new sections, and new articles.
    eInsurance
     eInsurance Portal Solution (IPS) is an Internet based solution that provides
     Insurance Informational services online using the latest technologies of the
     Internet and mobile systems. Customer can view insurance quotations, apply
     online, pay fees…etc.
     eInsurance supported Channels are Web, IVR, Mobile Apps, SMS.
   eHospital
     eHospital offers reservation to the hospital's specialized clinics. eHospital is
     also a multichannel solution and can be implemented through all of the
     electronic channels (SMS, IVR, Mobile Apps …etc).
   ePharmacy
     ePharmacy Portal is an Internet based solution that provides marketing and
     Informational services for pharmacies using the latest technology of the
     internet. ePharmacy provides customers with a catalog or list of all medicine
     available with categories as by company or by type (tablets…etc). Customer
     can search for certain drug easily by specifying its name or its productive
     company and drug type. ePharmacy gives the ability to customers to order a
     specific drug and pay online using one of the supported payment methods
     (credit Card, Cash on Delivery, Cash Collect…etc).
   eHospitality (B2C)
     eHospitality sets all services in the hotel computerized which give the guest a
     comfortable stay. eHospitality uses all available channels of communication
     like SMS, Mobile Apps, IVR and email that can help in providing hospitality
     services.
     eHospitality provides intranet and internet services. Intranet services means
     services offered inside the hotel where there is a computer or Set top box in
     each room, this is the direct interaction between the guest and the hotel stuff.


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     Hotel web portal provides customer with services over internet. This system
     allows guests through the Net TV Surfer (device that connects to any TV to
     access the internet)/ Notebooks to access internal Hotel services.
     eHospitality is also multichannel and can be implemented through all of the
     electronic channels (SMS, IVR, Mobile Apps …etc)
   Dynamic Data Web
     Through the partnership with Quiterian, the Multi-national Company based
     in Spain, eBSEG provides Quiterian's Web Based Business Intelligence
     Platform, Dynamic Data Web (DDWeb). DDWeb is an advanced Business
     Intelligence product which enables any organization to discover its current
     and expected business future through the ability of faster and better
     understanding of customer’s behavior, business rules and identifying
     opportunities and risks which leads to more sales, higher efficiency and less
     risk.
     eBSEG is Quiterian's exclusive partner and DDWeb value added reseller in
     the Arabian Gulf Area.
   Other Available Solutions
     eERP
     eHR
     eGovernment Solutions
     eLearning Solutions
     eEducation Solutions
     eTraining Solutions
     SMS & IVR solutions.




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22. Company’s Current Structure
     eBSEG employees are highly qualified persons with different
     experiences in IT industry and awareness of different business
     sectors for which eBSEG provides its eBusiness solutions. The
     following is a clarification for the company different teams and the
     major tasks for each team.

 22.1 Marketing Team

     eBSEG Marketing team is the main responsible for sales Planning
     to and market target. Marketing team is responsible to study
     different market regions and provides sales team with Long team
     Marketing Planning and increasing the company market share
     locally and internationally.

 22.2 Sales Team

     eBSEG Sales team is available in the Middle East and North Africa.
     Sales team is always looking for opening new Market in Different
     Region and countries. eBSEG Sales team make use of
     opportunities for market leading. eBSEG Team is creative team
     always looking to introduce new market services and opening
     market Leads to the company through Long, Short term Sales
     Planning in each industry. eBSEG Sales team is high qualified
     team each specified in certain industry sector.

 22.3 Presales Team

     Presales Team is the Conducting ring and main coordinator
     between technical and sales teams. eBSEG Presales team is
     responsible for customer requirements analysis, studying and
     prepare product documents form executive summaries to Proposal
     and supporting Sales team with the required technical information
     on the system for closing the deals. Presales team is responsible to
     study the market products and competitors Product and improve
     the company products on the top of the market products.

 22.4 Analysis Team

     Analysis team is responsible to Collecting technical information and
     analyzes customer Business functionality to technical functionality
     and specifies the requirements for the proposed solution from both
     sides. Analysis team is responsible to define different integration
     techniques that may be used between e-Channel and the Core
     system and selecting the most powerful technique to be used in the
     system integration.

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   22.5 Design Team

       Design Team is responsible to design the system Modules and
       Provide Development team with cleared functions specification to
       ensure high level of development application. Design team is
       responsible to manage the Gaps created by the analysis team for
       the system implementation and specify the system weakness
       points and improve these points (if any). eBSEG design team is
       highly qualified team that are responsible to innovate Reliable,
       Secure, flexible solution Based on industry standard and market
       requirements.

   22.6 Development Teams

       Development teams are responsible for systems development and
       customer requirements achievement. eBSEG Development teams
       are high trained with previous experience in e-Business Channels
       solution developments. Development teams is selected with high
       flexibility in development Tools skills for customer requirements
       achievement in time.
22.6.1 Testing Team
       Testing Team is responsible for Quality Control of eBSEG Products
       and insures the customer satisfaction and highly reliable, Secure
       and easy usage solutions. Testing life cycle plays effective roll in
       eBSEG Software Methodology to ensue the market leading for the
       customer.
22.6.2 Implementation
       Implementation team is the most experience team in the Middle
       East and North Africa. Implementation team has delivery many
       solution is different countries and clients. Implementation team has
       very rich information and technology knowledge for system
       implementation and system integration with flexibility for code
       modifying. Implementation process helps the customer to creates
       homogenous IT environments and automate the Business.
22.6.3 Technical Support
       One of the reasons that keep eBSEG with its customer for ongoing
       Project is eBSEG Technical Support team. eBSEG has a different
       Varity of technical support to provide its customer with high level of
       after sales services. eBSEG Technical Support Team provides
       First Line and Second line support for its customers to ensure the
       system performance. eBSEG opening a hot line with its customer
       for system support to ensure minimum system downtime and high
       system reliability. eBSEG provides onsite support trips to its
       customer for performance and schedule housekeeping for the
       solution.

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23. Detailed Profile
Name                                      eBusiness      Solutions   Enabling
                                          Group


Address                                   Maadi Star Towers, Tower         A,
                                          Entrance A
                                          31st Floor, Apartment 2
                                          Kornish El Maadi, Maadi
                                          Cairo, Egypt
                                          Cairo
                                          Egypt


Business Contact Person
  Name                                    Amr Soliman
  Position                                CEO
  Telephone                               20-12-3233524
  Fax                                     20-2-25250348
  Email                                   amr@ebseg.com
  Address                                 18 Road 162 Hadayek Maadi
                                          Cairo, Egypt
  URLs                                    http://www.ebseg.com


Technical Contact Person
  Name                                    Mohamed Azmy
  Position                                Chief Technical Officer
  Telephone                               20-10-1000068
  Fax                                     20-2-25250348
  Email                                   azmy@ebseg.com
  Address                                 Maadi Star Towers, Tower         A,
                                          Entrance A
                                          31st Floor, Apartment 2
                                          Kornish El Maadi, Maadi
                                          Cairo, Egypt
                                          Cairo, Egypt



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Company Start Up Date                     Jun-2000
Main Products                             Internet    Banking,    Smartphone
                                          Banking, SMS Banking , Mobile web,
                                          internet trading, Smartphone apps
                                          Trading, SMS Trading, IVR Trading,
                                          Mobile Web, WebShop, eReal Estate
                                          Marketing, eDocument, eMessaging




Main Services                             eBusiness     Solutions,   Strategy
                                          development, Operations




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                              eBSEG
(eBusiness Solutions Enabling Group)

                      Client List
                        www.ebseg.com




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       24. Sample List of Customers in Middle East
Name                                           Project
eBank(iPad Native Application)                 A Banking solution that enables the
Al Rajhi Bank                                  Bank Customers using a native iPad
                                               application to interacting with their
Saudi Arabia                                   bank services
eBank(iPhone Native Application)               A Banking solution that enables the
Al Rajhi Bank                                  Bank Customers        using a native
                                               iPhone application to interacting
Saudi Arabia                                   with their bank services
eSahm(iPhone Native Application)               A trading solution that enables stocks
Al Rajhi Capital                               and bonds brokerage and trading
                                               using       the      latest      GSM
Saudi Arabia                                   Communication             Technology
                                               3G/GPRS.
eSahm(BlackBerry                 Native        A trading solution that enables stocks
Application)                                   and bonds brokerage and trading
Al Rajhi Capital                               using       the      latest      GSM
                                               Communication             Technology
Saudi Arabia                                   3G/GPRS.
eSahm(Java over SMS Application)               A trading solution that enables stocks
Al Rajhi Capital                               and bonds brokerage and trading
                                               using       the      latest      GSM
Saudi Arabia                                   Communication             Technology
                                               3G/GPRS.
eSahm(PDA Java Edition Tadawul)                A trading solution that enables stocks
Al Rajhi Capital                               and bonds brokerage and trading
                                               using       the      latest      GSM
Saudi Arabia                                   Communication             Technology
                                               3G/GPRS.
eSahm(SMS Tadawul)                             A trading solution that enables stocks
Al Rajhi Capital                               and bonds brokerage and trading
                                               using the short messaging service
Saudi Arabia                                   (SMS)
eBank (eBank SMS)                              A Banking solution that enables the
Al Rajhi Bank                                  Bank Customers using the short
                                               messaging      service    (SMS)      to
Saudi Arabia                                   interacting with their bank services
eBank (eBank Mobile Web)                       A Banking solution that enables the
Al Rajhi Bank                                  Bank Customers using their browsers
                                               on mobile devices to view the system
Saudi Arabia                                   services and access the bank.

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eSahm(SMS Tadawul)                              A trading solution that enables stocks
Osool Capital                                   and bonds brokerage and trading
                                                using the short messaging service
Saudi Arabia                                    (SMS)
eSahm(PDA Java Edition Tadawul)                 A trading solution that enables stocks
Osool Capital                                   and bonds brokerage and trading
                                                using       the      latest      GSM
Saudi Arabia                                    Communication             Technology
                                                3G/GPRS.
eSahm(SMS Brokerage)                            A trading solution that enables stocks
Falcom Financial Services                       and bonds brokerage and trading
                                                using the short messaging service
Saudi Arabia                                    (SMS)
Customer     Registration       TradeNet        Customer Registration TradeNet
Integration System                              integration system provide Falcom
Falcom Financial Services                       with online registration form and
                                                integration     solution   between
Saudi Arabia                                    customer information management
                                                system and TradeNet application
                                                system.
Portia-Bloomberg Orders Integration             Portia-Bloomberg Orders integration
System                                          system provide Falcom with Order
Falcom Financial Services                       Management system and integration
                                                solution     between      Portfolio
Saudi Arabia                                    management system (Portia) and
                                                Trading     Management      system
                                                (Bloomberg)
BizTalk Integration System                      BizTalk integration system to
Falcom Financial Services                       Provide Falcom organization with a
                                                secure, Flexible, Reliable and fast
Saudi Arabia                                    information exchange channel.
eBank (eBank Web)                               Mobile Banking
Al Watany Bank of Egypt                         Internet Banking
Bank                                            https://ebank.alwatany.net
Cairo
eBank (eBank SMS)                               Mobile Banking
Western Bank
Khartoum – Sudan
eGovernment                                     Traffic tickets Inquiries / complaints
Ministry    of      Interior,   National        IVR system
Information                      Center,        Includes SMS / outbound voice /
Saudi Arabia                                    other email notifications
eUtility CRM                                    Customer     Relation    Management


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Saudi Electricity Company (SEC)                (CRM) system is a system that
Saudi Arabia                                   enables the firm to maintain its
                                               relation with the customer. The
                                               system enables Utilities firms to
                                               follow the customer history, Profile,
                                               Services, complains.....etc. eUtility
                                               CRM solution is designed to support
                                               the firm Agent with the customer
                                               through daily supporting services.
                                               The Solution is designed to connect
                                               different systems in the firm in order
                                               to improve customer services Center.
eUtility SMS                                  eUtility SMS Solution is designed to
Saudi Electricity Company (SEC)               enable the firm to offer Utility
                                              services through SMS Mobile
Saudi Arabia                                  Channel. The system avail firm
                                              services   24/7      increasing  the
                                              customers’ satisfactions.
eMarketing                                    A Broadcasting solution that enables
Qatar General Water and Electricity           the organization using the short
Corporation (Kahramaa).                       messaging service (SMS) to reach
                                              their employees and customer
Qatar                                         sending them an announcement
                                              Messages


eAlerting                                     An IT Alerting solution that enables
Qatar General Water and Electricity           the organization using the short
Corporation (Kahramaa)                        messaging service (SMS) to notify
                                              their IT employees and maintenance
Qatar                                         team with systems errors to respond
                                              and eliminate the fall down time
eCollaboration                                A collaboration solution that enables
Qatar General Water and Electricity           the organization employees using
Corporation                                   their Mail Client to send short
                                              messaging service (SMS) to their
Qatar                                         contact in the address book.
eUtility (eUtility SMS)                       eUtility SMS Solution is SMS Based
Qatar General Water and Electricity           solution that provides SMS Push, Pull
Corporation (Kahramaa)                        service to the customer.
Qatar                                         The customers are able to sends SMS
                                              messages to the system inquire about
                                              service or information.
                                              Push system alerts the customer for
                                              status change or Bills status.
eHR (eHR SMS)                                 eHr SMS Solution is SMS Based
                                              solution that provides SMS Push, Pull

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Qatar General Water and Electricity           service to the corporation employees
Corporation (Kahramaa)                        to interact with the corporation HR
                                              system.
Qatar
                                              the employee is able to inquire about
                                              Salary, vacation and loons
                                              The system sends employees SMS
                                              messages (Alerts) in case of change
                                              status in Salary, Loan and Vacation
                                              application.
                                              Under implementation
eMarketing                                   A Broadcasting solution that enables
Qatar Gas                                    the organization using the short
                                             messaging service (SMS) to reach
Qatar                                        their employees and customer
                                             sending them an announcement
                                             Messages
eAlerting                                    An IT Alerting solution that enables
Qatar Gas                                    the organization using the short
                                             messaging service (SMS) to notify
Qatar                                        their IT employees and maintenance
                                             team with systems errors to respond
                                             and eliminate the fall down time
eCollaboration                               A collaboration solution that enables
Qatar Gas                                    the organization employees using
                                             their Mail Client to send short
Qatar                                        messaging service (SMS) to their
                                             contact in the address book
eDistribution SMS                            An SMS solution that used by the
Khazan Qatar                                 company customer to request a
                                             product from the company and used
Qatar                                        by the company to distribute its
                                             products on customers.
eReal Estate                                 http://erealestate.eal-bank
Egyptian     Arab      Land      Bank
Egypt, Jordan, Palestine
eReal Estate                                 Real Estate Marketing system to the
National Bank of Egypt                       Bank Projects with a services for the
                                             Banks client to Sell/Buy through the
Investors division                           Portal
www.nbe.com.eg
Integration / consultancy                    Teletext to XML Conversion
Techno Group / Click Vodafone GSM            See demos Web & WAP
Cairo – Egypt                                http://demo.ebseg.com/teletext
                                             http://wap.ebeseg.com/

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                                              Live                               on
                                              http://www.myvodafone.com.eg


eArchive                                      Archiving Portal
Mahrousa.com
Cairo – Egypt
eTranslation                                  eTranslation services for Anti laundry
Kuwait Financial House                        Program
Kuwait
eIntranet                                     Intranet Site
Mentor Graphics Egypt
www.mentor.com
Cairo - Egypt
Consultancy                                   MS Exchange Consultancy
Oras Invest
eCommerce                                     First Online Gift Shop in Egypt
EgyptPresents.com                             www.EgyptPresents.com
Cairo – Egypt
eCommerce                                     Sweidy electrometer in Egypt
Sweidy electrometer eCatalog                  www.sweidy.com.eg
eCommerce                                     Flowers eShop
ArabFlorist.com
Cairo – Egypt
SMS Messaging                                 SMS Multimedia Game
The Egyptian Company for Mobile               Includes integration with SMSC
Communications (MobiNiL)
eMedia-SMS With Web Interface                 A Value Added Services (VAS)
Cellcom Corporation                           solution that enables Sending &
                                              Receiving Ring Tones & Logos
Tunisia                                       through short messages (SMS)
eVote-SMS                                     A Value Added Services (VAS)
Cellcom Corporation                           solution that enables Voting through
                                              short messages (SMS)
Tunisia
eMarketing                                    A mobile marketing solution that
Cellcom Corporation                           enables Broadcasting SMS Manually
                                              to the company's mobile database
Tunisia
ePromote                                      Multi-Channel e-Marketing Solution


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Cairo - Egypt
Jazeera Stat Cable vision                      TV Cable Billing System




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            25. End-User References
 Client     Countr Industry              Contact                     Software              Estimated        Year
 Name         y    Business            Information                                         Capacity          Of
                    Nature                                                                                 Deploy
                                                                                                            ment
Al-Rajhi Saudi        Banking       Hussein Al-Aaraj         eBank SMS Solution:            About 2        2007
Bank – Arabia         and         IT Project Manager -                                       Million
Saudi                 Financial                                   Bank information
                                   Head of eChannels               and Transactions          Transaction
Arabia                                   Section                                             / Month
                                                                   Services        (Pull
                                      IT & Shared                  SMS).
                                                                                            About
                                     Services Group               Alert       services      200,000
                                      Al Rajhi Bank                (Push SMS).               Users
                                   Direct +966 1 211              Encrypted
                                          6605                     communication
                                      Mobile +966                  techniques       and
                                       506081608                   information
                                                                   storing.
                                                                  Administration and
                                                                   Call         Center
                                                                   support        Web
                                                                   system
                                                                  Billing system
                                                             eBank Mobile Web
                                                             Solution:
                                                                  Bank information
                                                                   and Transactions
                                                                   Services.
                                                                  Alert       settings
                                                                   through mobile
                                                                  Government
                                                                   services         and
                                                                   access
                                                                  Encrypted
                                                                   communication
                                                                   techniques       and
                                                                   information
                                                                   storing.
                                                                   Administration and
                                                                   Call         Center
                                                                   support        Web
                                                                   system
Al-Rajhi    Sau       Banking      Abdullah ghofeilly Al     eSahm SMS Solution:            About          2004
Capital –   di        and              Rajhi Capital                                         500,000
                                                                  Business Services
Saudi       Ara       Financial                                                              Transaction
                                                                   "           Market
Arabia      bia                   eChannels manager                                          / Month
                                                                   information       /
                                          Mobile:                  Trading services"

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                                 00966505601470               Alert         setting     25,000
                                                                services "enables         Users
                                                                user      to      set
                                                                personalized alerts
                                                                though         Push
                                                                Setting        Web
                                                                Module".
                                                               Encrypted
                                                                communication
                                                                techniques       and
                                                                information
                                                                storing.
                                                               Provides     Admin
                                                                Control system
                                                               Provides      Billing
                                                                system
Qatar      Qat      Water        Iyad Abou-Hawili              eMarketing      web      About           2008
General    ar       and                                         Portal                    250,000
Electricit          Electricit   Kahramaa                      Outlook plug-in           transaction /
y       &           y (Public)                                 eCustomer                 Month
Water                            Information                    Service        SMS
Corporat                         Technology                     Solution
ion
                                 Department                    eERM (Employee
(Kahram                                                         Relation
                                 Tel : +974484 5057
aa)                                                             Management)
                                 Fax : +974484 5091             SMS Solution.
                                                               IT alerting system
                                 ihawili@km.com.qa
Qatar     Qat       Petroleum Mr. Fathi Abu Alam             eCollaboration             About           2007
Gas-      ar        services                                  SMS (send SMS               50,000
Qatar                         Senior Systems                  messages through            Transactio
                              Administrator                   MS Outlook)                 n /Month
                                                             eMarketing     web
                                 Qatar Gas                    Portal (Send SMS
                                                              messages         in
                                 Mobile:
                                                              single and Bulk
                                 +9745506199
                                                              mode in addition
                                                              to automatic push
                                                              services)
                                                             IT alerting system
                                                              (Using SMS)
Falcom-   Sau       Financial    Mr. Nawaf AL-Fouzan         eSahm          SMS                          2007
Saudi     di        services                                  Trading       (SMS
Arabia    Ara                    Falcom                       Tadawul)
          bia                                                Falcom      BizTalk
                                 Head of eChannels            integration System
                                                             Falcom Customer
                                 Tel: +96612114774            Registration
                                                              TradeNet
                                                              integration System
                                                              (CRTIS)

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                                                                  Falcom      Portia-
                                                                  Bloomberg orders
                                                                  integration System
Osool      Sau       Financial   Mohamed Zakaria                eSahm           (SMS         2008
Capital-   di        Services    IT Manager                       Tadawul) SMS
Saudi      Ara                   Osool Capital                  eSahm       (Tadawul)
Arabia     bia                   Tel: +966 (1)                    Smartphone
                                 4731414,
                                 Mobile: +966 (55)
                                 6564362,
                                 Fax: +966 (1)
                                 4760330
                                 Email:
                                 m.zakaria@oc.com.sa




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