Anti-Piracy and Compliance Programs

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                                    Anti-Piracy and
                                    Compliance Programs
                                    CDSA Accreditation:
                                    Content Protection & Security
Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                               www.contentdeliveryandstorage.org




Agenda
Why CDSA?

Anti-Piracy and Compliance Programs - APCP

Content Protection and Security

Benefits

Accreditation Process

Next Steps




   Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                               www.contentdeliveryandstorage.org




CDSA
Formerly the International Recording Media (IRMA)

Founded in 1970

Worldwide forum advocating the innovative and responsible
delivery and storage of entertainment, software and
information content.

Developer of the Anti-Piracy and Compliance Programs
(APCP): the world’s first family of anti-piracy and security
standards specifically designed for our industry




   Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                                www.contentdeliveryandstorage.org



APCP Certification
Programs

 Pioneer of the world’s first certification program for Anti-Piracy
 and Compliance Programs (APCP) and related standards

 Global recognition by major content holders, as well as
 international governments

 +10 years tradition providing effective certification programs
 to+120 APCP-certified companies in five continents

 Spanning the entire supply chain

 International reach, with regional offices in the United States,
 United Kingdom, and Hong Kong



    Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                               www.contentdeliveryandstorage.org




APCP Certification Programs




   Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                                 www.contentdeliveryandstorage.org



Content Protection and
Security Certification
Security management of content and other related
intellectual property – in all of its forms
Structured audit process:
 Initial on-site audit to gain initial accreditation
 Annual surveillance audits to maintain site accreditation

Capability Framework:
 Risk management approach
 Set of critical requirements for establishing, implementing and improving
 security control processes:
   Digital Security
   Media Security
   Physical Security



     Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                              www.contentdeliveryandstorage.org

Seven
Capability Framework (CF)
Areas




  Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                                 www.contentdeliveryandstorage.org




Determining a Site’s Inherent
Risks Level
CDSA identifies inherent risk level posed by site, using information
gathered in:
 CDSA Accreditation Program Application
 Pre-Audit Assessment Survey

Resultant information is used to ascertain level of security required
to achieve and maintain accreditation under the CDSA Media
Security Accreditation Program

Two inherent risk levels:
 Standard Security Risk
 Enhanced Security Risk




     Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                                www.contentdeliveryandstorage.org




Standard Security Risk Level
& Assessment
Standard Security Risk: Risk exposure is minimal to low, based upon
the scope of operations.
 Activities that require this level of certification may include but not
 exclusively:
   Distribution, Freight Forwarding and storage of completed or post
   release product
   Printing and merchandising of non-sensitive component parts or
   peripheral material
 To achieve certification at Standard Risk Level, site must
 demonstrate applied methodologies in all areas of the program,
 but may not be required to provide evidence of formal
 documentation in all sections of the Capabilities Framework
 CDSA On-Site Audit Duration (typical): up to 1 day

    Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                               www.contentdeliveryandstorage.org




Enhanced Security Risk
Level & Assessment
Enhanced Security Risk: Site’s security risk exposure is significant,
based upon the complexity & scope of activities.
  Activities that require this level of certification may include but not
  exclusively:
    Content creation, origination, editing, authoring,
    subtitling/dubbing and manufacture of pre and post release
    content
    Pre-release promotional activities
    Handling, storage, transmission and distribution of digital content
  To achieve certification at the Enhanced Risk Level, site must
  demonstrate formal methodologies and provide documentation of
  all sections of the Capabilities Framework (CF)
  Highly in-depth CDSA audit process
  CDSA On-Site Audit Duration (typical): 1 day or more
   Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                              www.contentdeliveryandstorage.org




How CDSA determines
Inherent Risks




  Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                                 www.contentdeliveryandstorage.org




APCP Program Benefits
Is the authoritative set of industry-driven best practices
Empowers organizations to manage and mitigate security and
piracy risks
Can be applied and adapted to all organizations in the supply
chain
Provides a cost-effective assessment process suitable for use
throughout the entire supply chain
Supports client specifications and business needs
Demonstrates a strong commitment to intellectual property
security and protection, and the prevention of piracy
Confidential audit feedback

     Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                              www.contentdeliveryandstorage.org


Step 1:
APCP Application &
Pre-Audit Assessment Survey




   Application
    Process




  Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                              www.contentdeliveryandstorage.org

Step 2:
Audit Process




     CDSA
  Assessment
  Audit and
    Report




  Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                               www.contentdeliveryandstorage.org


Step 3:
APCP Annual Audits




   Ongoing
  Surveillance
      Visits




   Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                              www.contentdeliveryandstorage.org




Let’s get started…
Contact your regional CDSA representative to
discuss how we can meet your organization’s needs
Complete the APCP Program Application & Pre-
Audit Assessment Survey
Receive APCP program fee quote from CDSA




  Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                                    www.contentdeliveryandstorage.org




Contact us
Regional Offices:

North, Central and South America
Linda Dyson, Worldwide Director
3455 N. Desert Drive, Suite 3209
Atlanta, Georgia 30344 USA
Tel: +1 (404) 349 9600; Fax: +1 (404) 349 4499
ldyson@contentdeliveryandstorage.org

Europe, Middle East and Africa
Peter Wallace, APCP Director
One Heddon Street
Mayfair, London W1B 4BD UK
Tel: +44(0) 7850 331033
pwallace@contentdeliveryandstorage.org

Asia and Pacific
James Wise, APCP Director
22/F, 3 Lockhart Road
Wanchai, Hong Kong SAR
Tel:+852 2863 6980
jwise@contentdeliveryandstorage.org

        Your partner in APCP anti-piracy and content protection and security programs since 1997.
                                                                                                 www.contentdeliveryandstorage.org




Contact us

CDSA Headquarters:

62 Snydertown Road, Suite 301
Hopewell, New Jersey 08525
United States
Tel: +1(609) 279 1700

Visit our website at:
www.contentdeliveryandstorage.org




     Your partner in APCP anti-piracy and content protection and security programs since 1997.