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NEW YORK STATE
ASSOCIATION OF
FIRE CHIEFS
MEDIA
2012
KIT
"PROVIDING SERVICE
TO THOSE WHO SERVE"
>> S I Z E U P
>> S I Z E U P DIGITAL EDITION
CONTACT:
Marcus Weston
Publication Director
Naylor, LLC
(800) 369-6220, ext. 3465
mweston@naylor.com
Dear Members and Colleagues:
New York State Association of Fire Chiefs is pleased to announce that we have chosen to continue
working with Naylor, LLC, as our official integrated media communication partner for 2012. Naylor
provides advertising, publication and media services that build your company’s image and link your
brand with buyers in New York’s $1.8 billion fire service industry (excluding New York City/FDNY). We
are partnering with Naylor to provide the following:
o SIZE UP magazine o FIRE 2012 Expo Program Guide
o The NYSAFC Bugle eNewsletter
By affiliating your organization with New York State Association of Fire Chiefs, you are making an
excellent investment in your business and brand. We are confident that our partnership with Naylor will
continue to increase the unmatched educational, networking and promotional opportunities already
included in our membership.
NYSAFC’s full complement of communications options delivers your message to key members who
specify products, lead projects and approve purchases on behalf of their departments. This is your
opportunity to advertise and promote your products and services to a major purchasing audience.
NYSAFC is proud to serve as New York’s leader in the fire service industry and as the voice of the
profession. Our media outlets provide valuable opportunities to present in depth perspectives on the
vast array of issues important to our membership.
Since 1969, Naylor has crafted custom communication solutions for businesses like yours. When you
advertise with NYSAFC through Naylor, you can expect:
Top quality exposure to key decision makers with purchasing power
Professional advertising design services
Ongoing customer service support
Tell the fire service industry about your business’ quality product or service and that you stand with your
peers in support of our association. When an account executive from Naylor contacts you, please
consider allocating part of your advertising budget to placing your message in NYSAFC media.
Sincerely,
Chief Frank J. “Skip” Sylvester
President
sizeup
WHAT WE DELIVER
TO OUR READERS
Each issue of SIZE UP contains information
on new training techniques, the latest equip-
ment and technologies, noteworthy emer-
gency incidents across the state, discussions of
requirements, laws and legislative matters and
information on public fire prevention education.
Additionally, updates from the president, execu-
tive director and other officers will keep readers When you
informed of NYSAFC activities and related industry news.
advertise within
WHAT WE DELIVER TO SIZE UP magazine,
OUR ADVERTISERS your message
SIZE UP readers are the leaders of their departments and the reaches:
decision-makers with purchasing authority for their organiza-
tions. As an advertiser, your message will not only be delivered 100% of the more
to fire departments in every region of the state, the largest fire than 9,000 members of
department in the world — FDNY, and members in 35 states NYSAFC.
and three countries, but will also reach leaders in the EMS and
emergency management fields. SIZE UP readership represents
a powerful and dynamic group of leaders in the emergency 100% of the nearly
services. 1,900 fire departments
throughout the state of
IN PRINT OR IN PERSON New York.
Integrate your marketing message and maximize your adver-
tising investment. From magazine to event, no matter how
An audience from 35
you need to communicate with your customers, Naylor can
tailor an advertising program to match your company’s needs
states and three
and budget. Reach decision-makers in New York state's fire countries including
protection industry before and during the buying process with Canada and Bermuda.
NYSAFC's integrated communications opportunities.
THE NEW YORK STATE ASSOCIATION OF FIRE CHIEFS | MEDIA PLANNER 2012
TA RG E T I N D U S T RY L E A D E R S
IN PRINT AND ONLINE
In addition to print, SIZE UP is now also available in a fully interactive digital
version, free to NYSAFC members. Viewers can virtually flip through the pages,
forward articles of interest to colleagues and click on ads to be redirected to the
advertisers' websites.
EXTEND YOUR PRINT ADVERTISING
INVESTMENT WITH THE UNIQUE BENEFITS
OF DIGITAL MEDIA:
Link your ad to the landing page of your choice.
Increase traffic to your website.
Interact with viewers to facilitate the buying process.
Generate an immediate response from customers.
WITH THE DIGITAL EDITION, READERS CAN:
View each page as it appears in print. Bookmark and insert notes.
View a list of articles for one-click access. Perform a keyword search of the entire magazine.
Navigate and turn pages with one click. Email articles of interest to colleagues.
Read the issue online or download it for later. Click on ads to go directly to the advertisers' website.
eToolbar | $1,029.50
Your company name is displayed on the toolbar, found in the
top-right corner of every page of the digital edition next to
frequently used navigational icons.
eSponsorship* | $1,549.50
Your message will be prominently displayed directly across
from the cover of the magazine.
Ad “Jolt” Upgrade | $309.50
Transform your static, passive advertisement into an atten-
tion-grabbing, animated message. The digital edition of the
magazine offers dynamic capabilities not available in the print
version.
eSkyscraper | $1,549.50
eLink | Included in Display Ad Rates The eSkyscraper ad displays the entire time the
eLinks increase traffic from your ad in the digital edition to digital edition is open giving your message consistent
your company's website or a corporate email address. Most of and lasting exposure.
our advertising options include this feature at no additional
charge. Additional fees apply where noted.
*Animation and video capabilities available
WHAT OUR
"I LOOK FORWARD to my copy of SIZE UP. I learn a lot as to what is
going on around me and the ever-changing rules and regulations."
Chief Jim Brunelle, Jr.,
Kingsbury Volunteer Hose Co. #1
"NYSAFC'S COMMUNICATIONS PROGRAMS provide timely and
informative thoughts and ideas on the latest trends in the fire
service industry."
Nick Stenhouse,
Westerly (RI) Fire Department
"NYSAFC'S MAGAZINE GIVES the most bang for the buck. Without
this being available we would not have many choices or opinions to
consider, whether for purchases or techniques."
Rich Abbott,
Pompey Hill Volunteer Fire Department
"I HAVE ALWAYS looked to NYSAFC as the "source" regarding the
many challenging issues facing the fire service industry today.
SIZE UP, in particular, provides an opportunity to allow for
honest discussion and differences of opinion."
Robert McMahon,
Putnam County
THE NEW YORK STATE ASSOCIATION OF FIRE CHIEFS | MEDIA PLANNER 2012
NET SUSTAINING/CORPORATE
MEMBER ADVERTISING RATES
ALL RATES INCLUDE EMAGAZINE LINKS
Revisions and Proofs: $50.00
FULL- COLOR R ATE S Position Guarantee: 15% Premium
Size 1x 2-3x 4x
Double-Page Spread $4,029.50 $3,629.50 $3,219.50
Outside Back Cover $3,249.50 $2,989.50 $2,739.50
IFC or IBC $3,039.50 $2,779.50 $2,529.50
Full Page $2,569.50 $2,309.50 $2,059.50
2/3 Page $2,079.50 $1,869.50 $1,659.50
1/2 Page $1,569.50 $1,409.50 $1,259.50
1/3 Page $1,089.50 $979.50 $869.50
1/4 Page $779.50 $799.50 $619.50
1/6 Page $559.50 $499.50 $449.50
1/8 Page $429.50 $389.50 $339.50
BL AC K-AND -WHITE R ATE S
Size 1x 2-3x 4x
Full Page $1,589.50 $1,429.50 $1,269.50
2/3 Page $1,409.50 $1,269.50 $1,129.50
1/2 Page $1,069.50 $959.50 $859.50
1/3 Page $739.50 $669.50 $589.50
1/4 Page $539.50 $489.50 $429.50
1/6 Page $399.50 $359.50 $319.50
1/8 Page $289.50 $259.50 $229.50
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatso-
ever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or
omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on
overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges.
In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount
applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All
premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
THE NEW YORK STATE ASSOCIATION OF FIRE CHIEFS | MEDIA PLANNER 2012
AD DIMENSIONS AND
SPECIFICATIONS
1/2 PAGE 1/2 PAGE
HORIZONTAL LONG
FULL PAGE FULL PAGE 2/3 PAGE 2/3 PAGE VERT.
DOUBLE PAGE SPREAD 1/2 PAGE
NO BLEED BLEED HORIZONTAL VERTICAL
VERTICAL/
ISLAND
1/3 PAGE 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE 1/6 PAGE 1/6 PAGE 1/8 PAGE 1/8 PAGE
SQUARE HORIZONTAL VERTICAL HORIZONTAL VERTICAL HORIZONTAL VERTICAL HORIZONTAL VERTICAL
PROOFS ARTWORK REQUIREMENTS
Proofs of ads produced by Naylor are available upon request at a All digital color and greyscale artwork must be supplied at 300 dpi.
charge of $50. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF, and
C ANCELL ATIONS high-res JPEG files are accepted.
In the event of cancellation of a contract, the client agrees to repay IMAGES FROM THE WEB ARE NOT SUITABLE FOR PRINTING.
Naylor, LLC any discounts granted for multiple insertions less discount
applicable for the number of insertions completed in the contract pe- All color artwork must be in CMYK Mode, black and white artwork
riod. All premium positions and direct mail pieces are non-cancelable. must be in either Greyscale or Bitmap Mode. RGB Mode artwork is not
All cancellations must be received in writing prior to the advertising accepted and if supplied will be converted to CMYK Mode which will
sales deadline. A charge of $30 will be levied for returned checks. result in a color shift.
REVISIONS All screen and printer fonts as well as linked images must be supplied
Revisions are rework for Naylor, LLC and are subject to a $50 surcharge. if not embedded in the file.
PRODUCTION SERVICES
Naylor provides basic ad assembly and layout to non-agency clients at Size Width Height
no charge to the client.
DPS Bleed 17" 11.125"
DIGI TA L A D COP Y SUBMISSION
Go to the Naylor website at www.naylor.com and click on Ad Upload. DPS Trim 16.5" 10.875"
Locate your publication code, advertising order number and advertis- DPS Live Area 15.417" 9.5"
ing code in the box at the top, right-hand side of your advertising
space contract. Simply fill in your company’s contact information along Full Page Bleed 8.625" 11.125"
with these three pieces of information, browse for your file and click Full Page Trim 8.375" 10.875"
submit. Changes or corrections resulting from problems with supplied
material will be billed at cost plus 15%. Full Page Live Area 7" 9.5"
TERMS 2/3 Hz. 7" 6.333"
Payment due upon receipt of invoice. Interest shall be charged at 2%
per month compounded to yield 26.82% per year on overdue accounts. 2/3 Vt. 4.583" 9.5"
AD AGENCY COMMISSIONS 1/2 Hz. 7" 4.583"
All prices are net. Ad agency commissions are not included in quoted
price.
1/2 Vt. 4.583" 7"
SHIPPING INSTRUCTIONS 1/2 Long Vt. 3.333" 9.5"
Ship all advertising materials to the attention of your account repre- 1/3 Hz. 4.583" 3"
sentative at:
N AY LO R , LLC 1/3 Vt. 2.166" 9.5"
5950 NW 1st Place 1/3 Sq. 4.583" 4.583"
Gainesville, FL 32607
Fax: 352-331-3525 1/4 Hz. 4.583" 3.333"
Toll Free: 800-369-6220 1/4 Vt. 3.333" 4.583"
For additional advertising information, please contact:
1/6 Hz. 4.583" 2.166"
RICK JABLONSKI
Publication Director 1/6 Vt. 2.166" 4.583"
(800) 369-6220, ext. 3480 1/8 Hz. 3.333" 2.166"
RJablonski@naylor.com
1/8 Vt. 2.166" 3.333"
THE NEW YORK STATE ASSOCIATION OF FIRE CHIEFS | MEDIA PLANNER 2012
CATEGORIES
Please check the category that you would like to be listed under, then initial and date the bottom of the page.
If your category, product or service is not listed, a new listing can be created for you.
Our publication features an Index of Advertisers section in which your company will be listed under the category
of your choice with the page number of your ad. When our members are in the market for a specific product or
service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category.
One free category is included with any size ad and additional categories are only $20 each.
Absorbents Cervical Collars EMS Equipment & Supplies
Accountability Systems Chassis - Rescue Vehicles Engines - Transmissions
Aeromedical Services/Aircraft Cleaning Supplies Environmental Foams/Extinguishing Agents
Air Bags Clothing Exercise Systems
Air Conditioning & Heating Systems Collectibles Exhaust Removal - Air Purification
Air Supply/Portable Rescue Systems Command Centers Exhaust Removal Systems
Airway Equipment Communication Solutions Extrication Equipment
Alarms Communications Equipment/Supplies Fans/Generators
Alternators Compressors - Air Financial Institutions
Ambulance Dealers/Distributors Computer Services - Software/Hardware Financial Institutions - Services
Ambulance Manufacturer/Refurbishing/Conversion Concrete Cutting Equipment Fire Department Administration
Ambulance Record Books Confined Space Equipment Fire Extinguishers
Ambulance Vehicle Equipment Consultants/Management Services Fire Protection & Inspection
Ambulances Containment Units Fire Rescue Boats/Life Rafts
Apparatus - Accessories Cots/Stretchers Fire Rescue Saws
Apparatus - Chassis CPR Equipment/Supplies Fire-Resistant Fabric Manufacturers
Apparatus - Fire/Rescue/EMS Crash/Rescue/ARFF Fire/Emergency Education
Apparatus - Credit Union Fire/Emergency Services Journals
Used/Refurbished/Conversions/Maintenance/Repair Crisis Planners Fire/Security Systems
Architects & Construction Services Custom Awards Firefighter Gear/Accessories/Apparel
Architects - Fire Training Buildings/Engineers Custom Built Tankers Firefighter Health Services
Arson-Related Products Custom Cab & Chassis Manufacturing First Aid Kits
Associations/Organizations Data Collection Flashlights
Audible Warning Devices Decontamination/Shelters/Deployment Flooring
Audio/Visual - Videos/Slides Defibrillators/Cardiac/AEDs & Supplies Foam Equipment/Foam Systems
AVL/GPS/Mapping Detectors - AC/Gas Fog/Smoke Generators & Ejectors
Backboards Disinfectants/Skin Preps Footwear
Badges/Patches/Pins/Emblems/Insignias Dispatch/CAD Full-Line Distributor
Bags/Cases/Kits Display Fireworks Fundraising
Bandages/Dressings/Prep Kits Distance Based Education Furniture
Batteries/Charger Packs Distributors of Fire & Emergency Supplies Gauges/Flow Meters/Sensors
Billing Services Diving & Water Rescue Generators
Blankets Doors - Roll-Up Gloves
Blood Pressure Monitoring Equipment/Supplies ECG Monitors/Recorder & Supplies Grant Programs
Body Armor/Tactical Education - Colleges/Training Hardware
Books/Films/Videos Education - Training Materials Haz-Mat/WMD/Terrorism Response Equipment
Brackets & Mounts for Equipment Electrical Systems Health/Fitness/Self-Care
Breathing Equipment/Supplies Emergency Air Medical Service Helmets & Accessories
Burn-Free Products Emergency Lighting Hose & Fittings
Burn-Treatment Kits/Supplies Emergency Medical Equipment Hose Storage
Cameras Emergency Warning Systems Hose/Nozzles/Reels/Couplings/Adaptors
Catheters Employment/Recruitment Hot/Cold Packs
Continued...
One free listing with any size ad. Additional listings at $20.00 each. No limit. Please list new categories on this sheet.
________Additional Index Categories X $20.00 = $____________________
Initial:________Date:____________________
CATEGORIES
Please check the category that you would like to be listed under, then initial and date the bottom of the page.
If your category, product or service is not listed, a new listing can be created for you.
Immobilizers Pharmaceuticals Telemetry Equipment/Supplies
Incident Command Poison-Antidote Kits Testing Personnel & Equipment
Infection Control Power Equipment Thermal Imaging
Inflatable & Rigid Hull Boats Product Testing Services Thermometers
Information Systems Proportioners Tires
Instrumentation Protective Clothing Tools
Insurance Protective Equipment Tools - Forcible Entry
Integrated Public Safety Systems Public Safety & Education Tools - Heavy Rescue
Intercom Systems Publications/Trade Newsletters Tourniquets
Inverters Pulse Oximeters Traffic Control Products
IV Equipment Pumps & Equipment Trailers
Knives/Scissors Pumps/Gauges Training/Instructional Aids/Other
Laboratory Testing Radios/Portable Two Ways Triage Kit Supplies
Ladders Refill Stations Turnout Gear Storage
Laundry Equipment Reflective Tape Material Uniforms & Accessories
Leasing & Financing Repair & Service - Equipment Vehicle Accessories
Legal Services - Attorneys Repair & Service – Medical Equipment Vehicle Equipment
Lifting Systems Rescue Equipment Vehicles other than Ambulances
Lighting Respiratory Systems Ventilation Equipment & Fans
Lighting - Vehicular Restraints Ventilators
Load Boosters Resuscitation Equipment Water Rescue - SCUBA Diving Equipment
Lock Boxes Retarders Water Systems
Manikins/Simulators Ropes/Chains/Safety Belts & Accessories Water/Ice Rescue
Mapping/GIS SCBA & Supplies Weather Systems
MCI/Disaster Management Schools/Education Programs Websites & Internet Services
Medical/Surgical Instruments Search & Rescue Equipment Wellness/Fitness Programs
Miscellaneous Shelters Wildland Fire Equipment
Mobile Command Centers Sirens/Lights/Alarms/Signaling Devices
Monitoring Devices Skid Units
Monitors & Detectors Snow Chain Systems
Monitors - Deck Guns Specialized Rescue & Firefighting
Neonatal Transportation Equipment Tools/Equipment
Novelty/Gift Items Spill Control Products
Nozzles/Hoses/Reels Splints
OB Kits Sprinkler Accessories
Organizational Systems Stethoscopes
Orthopedic/Soft Goods Storage/Racks/Systems/Locking Drawers
Oxygen Equipment Stretchers/Lifters
Patient Handling Suction/Aspirators
Pediatric Equipment T-Shirts & Clothing
Personal Alert Safety Systems Tank Level Indicators
Personal Safety Devices Tanks
One free listing with any size ad. Additional listings at $20.00 each. No limit. Please list new categories on this sheet.
________Additional Index Categories X $20.00 = $____________________
Initial:________Date:____________________
2011 PAST ADVERTISERS
Our publication is made possible solely through advertiser support. We appreciate the investment that our advertisers
make with the NYSAFC and strongly encourage our members to support the vendors that support our association. As the
official publication of NYSAFC, members know that they can confidently select the quality products and services featured
within the pages of SIZE UP.
10-8 Aerial Service Fire Hooks Unlimited, Inc. Passero Associates
Advantage Sport & Fitness Fire Soaps Paul Congelosi Sales, Inc.
Air Cleaning Systems, Inc. Firecom Penflex, Inc.
Air Vacuum Corporation Fowler Route Company PennWell Corporation
American Trade Mark Co Frank & Sons Body Works PERMA
AMKUS, Inc. Fraternal Composite Service Provident Agency, Inc.
B-LANN Equipment Co. Inc. G&G Fitness Quaker Safety Products Corp.
Backstop-USA H2M Rock-N-Rescue
Baker Fabrication, LLC HBT Architects Safety First Fire Equipment Testing, Inc.
Bovenzi Architects Idaho Technology, Inc. Silver Towne Mint
Bullex Digital Safety IFSTA/Fire Protection Publications Statewide Machinery, Inc.
C.E. Niehoff & Company INTEC Video Systems, Inc. Surrey Fire Safety House
C.T. Male Associates International Association of Fire Chiefs Symbol Arts
Certified Ambulance Group, Inc. Jerome Fire Equipment/MSA Tele-Lite, Inc.
Communication Corner Joel's Front Yard Steak House Turning Stone Casino Resort
DR & W Enterprises, LLC Marion Body Works, Inc. Utica National Insurance Group
Eastford Fire & Rescue Sales, LLC Minerva Bunker Gear Cleaners W&E Phillips Locksmith, Inc.
Emergency Reporting Mitchell Associates Architects W.S. Darley & Co.
Emergency Responder Reply System Morgan Stanley Smith Barney Wascomat
(iamresponding.com) Municipal Emergency Services, Inc. Water Way Hose Testing
Essex PB & R Corp. Niedner Weh Technologies, Inc.
Final Honor Oneida County CVB Wells Communication Service, Inc.
Fire Districts of New York Mutual Onspot of North America,Inc. Witmer Public Safety Group, Inc.
Insurance Company, Inc. Ziamatic Corp.
We appreciate your support!
