NEW YORK STATE ASSOCIATION OF FIRE CHIEFS MEDIA 2012 KIT "PROVIDING SERVICE TO THOSE WHO SERVE" >> S I Z E U P >> S I Z E U P DIGITAL EDITION CONTACT: Marcus Weston Publication Director Naylor, LLC (800) 369-6220, ext. 3465 email@example.com Dear Members and Colleagues: New York State Association of Fire Chiefs is pleased to announce that we have chosen to continue working with Naylor, LLC, as our official integrated media communication partner for 2012. Naylor provides advertising, publication and media services that build your company’s image and link your brand with buyers in New York’s $1.8 billion fire service industry (excluding New York City/FDNY). We are partnering with Naylor to provide the following: o SIZE UP magazine o FIRE 2012 Expo Program Guide o The NYSAFC Bugle eNewsletter By affiliating your organization with New York State Association of Fire Chiefs, you are making an excellent investment in your business and brand. We are confident that our partnership with Naylor will continue to increase the unmatched educational, networking and promotional opportunities already included in our membership. NYSAFC’s full complement of communications options delivers your message to key members who specify products, lead projects and approve purchases on behalf of their departments. This is your opportunity to advertise and promote your products and services to a major purchasing audience. NYSAFC is proud to serve as New York’s leader in the fire service industry and as the voice of the profession. Our media outlets provide valuable opportunities to present in depth perspectives on the vast array of issues important to our membership. Since 1969, Naylor has crafted custom communication solutions for businesses like yours. When you advertise with NYSAFC through Naylor, you can expect: Top quality exposure to key decision makers with purchasing power Professional advertising design services Ongoing customer service support Tell the fire service industry about your business’ quality product or service and that you stand with your peers in support of our association. When an account executive from Naylor contacts you, please consider allocating part of your advertising budget to placing your message in NYSAFC media. Sincerely, Chief Frank J. “Skip” Sylvester President sizeup WHAT WE DELIVER TO OUR READERS Each issue of SIZE UP contains information on new training techniques, the latest equip- ment and technologies, noteworthy emer- gency incidents across the state, discussions of requirements, laws and legislative matters and information on public ﬁre prevention education. Additionally, updates from the president, execu- tive director and other oﬃcers will keep readers When you informed of NYSAFC activities and related industry news. advertise within WHAT WE DELIVER TO SIZE UP magazine, OUR ADVERTISERS your message SIZE UP readers are the leaders of their departments and the reaches: decision-makers with purchasing authority for their organiza- tions. As an advertiser, your message will not only be delivered 100% of the more to ﬁre departments in every region of the state, the largest ﬁre than 9,000 members of department in the world — FDNY, and members in 35 states NYSAFC. and three countries, but will also reach leaders in the EMS and emergency management ﬁelds. SIZE UP readership represents a powerful and dynamic group of leaders in the emergency 100% of the nearly services. 1,900 ﬁre departments throughout the state of IN PRINT OR IN PERSON New York. Integrate your marketing message and maximize your adver- tising investment. From magazine to event, no matter how An audience from 35 you need to communicate with your customers, Naylor can tailor an advertising program to match your company’s needs states and three and budget. Reach decision-makers in New York state's ﬁre countries including protection industry before and during the buying process with Canada and Bermuda. NYSAFC's integrated communications opportunities. THE NEW YORK STATE ASSOCIATION OF FIRE CHIEFS | MEDIA PLANNER 2012 TA RG E T I N D U S T RY L E A D E R S IN PRINT AND ONLINE In addition to print, SIZE UP is now also available in a fully interactive digital version, free to NYSAFC members. Viewers can virtually ﬂip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertisers' websites. EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA: Link your ad to the landing page of your choice. Increase traﬃc to your website. Interact with viewers to facilitate the buying process. Generate an immediate response from customers. WITH THE DIGITAL EDITION, READERS CAN: View each page as it appears in print. Bookmark and insert notes. View a list of articles for one-click access. Perform a keyword search of the entire magazine. Navigate and turn pages with one click. Email articles of interest to colleagues. Read the issue online or download it for later. Click on ads to go directly to the advertisers' website. eToolbar | $1,029.50 Your company name is displayed on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. eSponsorship* | $1,549.50 Your message will be prominently displayed directly across from the cover of the magazine. Ad “Jolt” Upgrade | $309.50 Transform your static, passive advertisement into an atten- tion-grabbing, animated message. The digital edition of the magazine oﬀers dynamic capabilities not available in the print version. eSkyscraper | $1,549.50 eLink | Included in Display Ad Rates The eSkyscraper ad displays the entire time the eLinks increase traﬃc from your ad in the digital edition to digital edition is open giving your message consistent your company's website or a corporate email address. Most of and lasting exposure. our advertising options include this feature at no additional charge. Additional fees apply where noted. *Animation and video capabilities available WHAT OUR "I LOOK FORWARD to my copy of SIZE UP. I learn a lot as to what is going on around me and the ever-changing rules and regulations." Chief Jim Brunelle, Jr., Kingsbury Volunteer Hose Co. #1 "NYSAFC'S COMMUNICATIONS PROGRAMS provide timely and informative thoughts and ideas on the latest trends in the ﬁre service industry." Nick Stenhouse, Westerly (RI) Fire Department "NYSAFC'S MAGAZINE GIVES the most bang for the buck. Without this being available we would not have many choices or opinions to consider, whether for purchases or techniques." Rich Abbott, Pompey Hill Volunteer Fire Department "I HAVE ALWAYS looked to NYSAFC as the "source" regarding the many challenging issues facing the ﬁre service industry today. SIZE UP, in particular, provides an opportunity to allow for honest discussion and diﬀerences of opinion." Robert McMahon, Putnam County THE NEW YORK STATE ASSOCIATION OF FIRE CHIEFS | MEDIA PLANNER 2012 NET SUSTAINING/CORPORATE MEMBER ADVERTISING RATES ALL RATES INCLUDE EMAGAZINE LINKS Revisions and Proofs: $50.00 FULL- COLOR R ATE S Position Guarantee: 15% Premium Size 1x 2-3x 4x Double-Page Spread $4,029.50 $3,629.50 $3,219.50 Outside Back Cover $3,249.50 $2,989.50 $2,739.50 IFC or IBC $3,039.50 $2,779.50 $2,529.50 Full Page $2,569.50 $2,309.50 $2,059.50 2/3 Page $2,079.50 $1,869.50 $1,659.50 1/2 Page $1,569.50 $1,409.50 $1,259.50 1/3 Page $1,089.50 $979.50 $869.50 1/4 Page $779.50 $799.50 $619.50 1/6 Page $559.50 $499.50 $449.50 1/8 Page $429.50 $389.50 $339.50 BL AC K-AND -WHITE R ATE S Size 1x 2-3x 4x Full Page $1,589.50 $1,429.50 $1,269.50 2/3 Page $1,409.50 $1,269.50 $1,129.50 1/2 Page $1,069.50 $959.50 $859.50 1/3 Page $739.50 $669.50 $589.50 1/4 Page $539.50 $489.50 $429.50 1/6 Page $399.50 $359.50 $319.50 1/8 Page $289.50 $259.50 $229.50 Advertiser indemniﬁes Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatso- ever, except to the extent of a one time paid advertisement of the same speciﬁcation, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). THE NEW YORK STATE ASSOCIATION OF FIRE CHIEFS | MEDIA PLANNER 2012 AD DIMENSIONS AND SPECIFICATIONS 1/2 PAGE 1/2 PAGE HORIZONTAL LONG FULL PAGE FULL PAGE 2/3 PAGE 2/3 PAGE VERT. DOUBLE PAGE SPREAD 1/2 PAGE NO BLEED BLEED HORIZONTAL VERTICAL VERTICAL/ ISLAND 1/3 PAGE 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE 1/6 PAGE 1/6 PAGE 1/8 PAGE 1/8 PAGE SQUARE HORIZONTAL VERTICAL HORIZONTAL VERTICAL HORIZONTAL VERTICAL HORIZONTAL VERTICAL PROOFS ARTWORK REQUIREMENTS Proofs of ads produced by Naylor are available upon request at a All digital color and greyscale artwork must be supplied at 300 dpi. charge of $50. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF, and C ANCELL ATIONS high-res JPEG ﬁles are accepted. In the event of cancellation of a contract, the client agrees to repay IMAGES FROM THE WEB ARE NOT SUITABLE FOR PRINTING. Naylor, LLC any discounts granted for multiple insertions less discount applicable for the number of insertions completed in the contract pe- All color artwork must be in CMYK Mode, black and white artwork riod. All premium positions and direct mail pieces are non-cancelable. must be in either Greyscale or Bitmap Mode. RGB Mode artwork is not All cancellations must be received in writing prior to the advertising accepted and if supplied will be converted to CMYK Mode which will sales deadline. A charge of $30 will be levied for returned checks. result in a color shift. REVISIONS All screen and printer fonts as well as linked images must be supplied Revisions are rework for Naylor, LLC and are subject to a $50 surcharge. if not embedded in the ﬁle. PRODUCTION SERVICES Naylor provides basic ad assembly and layout to non-agency clients at Size Width Height no charge to the client. DPS Bleed 17" 11.125" DIGI TA L A D COP Y SUBMISSION Go to the Naylor website at www.naylor.com and click on Ad Upload. DPS Trim 16.5" 10.875" Locate your publication code, advertising order number and advertis- DPS Live Area 15.417" 9.5" ing code in the box at the top, right-hand side of your advertising space contract. Simply ﬁll in your company’s contact information along Full Page Bleed 8.625" 11.125" with these three pieces of information, browse for your ﬁle and click Full Page Trim 8.375" 10.875" submit. Changes or corrections resulting from problems with supplied material will be billed at cost plus 15%. Full Page Live Area 7" 9.5" TERMS 2/3 Hz. 7" 6.333" Payment due upon receipt of invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. 2/3 Vt. 4.583" 9.5" AD AGENCY COMMISSIONS 1/2 Hz. 7" 4.583" All prices are net. Ad agency commissions are not included in quoted price. 1/2 Vt. 4.583" 7" SHIPPING INSTRUCTIONS 1/2 Long Vt. 3.333" 9.5" Ship all advertising materials to the attention of your account repre- 1/3 Hz. 4.583" 3" sentative at: N AY LO R , LLC 1/3 Vt. 2.166" 9.5" 5950 NW 1st Place 1/3 Sq. 4.583" 4.583" Gainesville, FL 32607 Fax: 352-331-3525 1/4 Hz. 4.583" 3.333" Toll Free: 800-369-6220 1/4 Vt. 3.333" 4.583" For additional advertising information, please contact: 1/6 Hz. 4.583" 2.166" RICK JABLONSKI Publication Director 1/6 Vt. 2.166" 4.583" (800) 369-6220, ext. 3480 1/8 Hz. 3.333" 2.166" RJablonski@naylor.com 1/8 Vt. 2.166" 3.333" THE NEW YORK STATE ASSOCIATION OF FIRE CHIEFS | MEDIA PLANNER 2012 CATEGORIES Please check the category that you would like to be listed under, then initial and date the bottom of the page. If your category, product or service is not listed, a new listing can be created for you. Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. Absorbents Cervical Collars EMS Equipment & Supplies Accountability Systems Chassis - Rescue Vehicles Engines - Transmissions Aeromedical Services/Aircraft Cleaning Supplies Environmental Foams/Extinguishing Agents Air Bags Clothing Exercise Systems Air Conditioning & Heating Systems Collectibles Exhaust Removal - Air Purification Air Supply/Portable Rescue Systems Command Centers Exhaust Removal Systems Airway Equipment Communication Solutions Extrication Equipment Alarms Communications Equipment/Supplies Fans/Generators Alternators Compressors - Air Financial Institutions Ambulance Dealers/Distributors Computer Services - Software/Hardware Financial Institutions - Services Ambulance Manufacturer/Refurbishing/Conversion Concrete Cutting Equipment Fire Department Administration Ambulance Record Books Confined Space Equipment Fire Extinguishers Ambulance Vehicle Equipment Consultants/Management Services Fire Protection & Inspection Ambulances Containment Units Fire Rescue Boats/Life Rafts Apparatus - Accessories Cots/Stretchers Fire Rescue Saws Apparatus - Chassis CPR Equipment/Supplies Fire-Resistant Fabric Manufacturers Apparatus - Fire/Rescue/EMS Crash/Rescue/ARFF Fire/Emergency Education Apparatus - Credit Union Fire/Emergency Services Journals Used/Refurbished/Conversions/Maintenance/Repair Crisis Planners Fire/Security Systems Architects & Construction Services Custom Awards Firefighter Gear/Accessories/Apparel Architects - Fire Training Buildings/Engineers Custom Built Tankers Firefighter Health Services Arson-Related Products Custom Cab & Chassis Manufacturing First Aid Kits Associations/Organizations Data Collection Flashlights Audible Warning Devices Decontamination/Shelters/Deployment Flooring Audio/Visual - Videos/Slides Defibrillators/Cardiac/AEDs & Supplies Foam Equipment/Foam Systems AVL/GPS/Mapping Detectors - AC/Gas Fog/Smoke Generators & Ejectors Backboards Disinfectants/Skin Preps Footwear Badges/Patches/Pins/Emblems/Insignias Dispatch/CAD Full-Line Distributor Bags/Cases/Kits Display Fireworks Fundraising Bandages/Dressings/Prep Kits Distance Based Education Furniture Batteries/Charger Packs Distributors of Fire & Emergency Supplies Gauges/Flow Meters/Sensors Billing Services Diving & Water Rescue Generators Blankets Doors - Roll-Up Gloves Blood Pressure Monitoring Equipment/Supplies ECG Monitors/Recorder & Supplies Grant Programs Body Armor/Tactical Education - Colleges/Training Hardware Books/Films/Videos Education - Training Materials Haz-Mat/WMD/Terrorism Response Equipment Brackets & Mounts for Equipment Electrical Systems Health/Fitness/Self-Care Breathing Equipment/Supplies Emergency Air Medical Service Helmets & Accessories Burn-Free Products Emergency Lighting Hose & Fittings Burn-Treatment Kits/Supplies Emergency Medical Equipment Hose Storage Cameras Emergency Warning Systems Hose/Nozzles/Reels/Couplings/Adaptors Catheters Employment/Recruitment Hot/Cold Packs Continued... One free listing with any size ad. Additional listings at $20.00 each. No limit. Please list new categories on this sheet. ________Additional Index Categories X $20.00 = $____________________ Initial:________Date:____________________ CATEGORIES Please check the category that you would like to be listed under, then initial and date the bottom of the page. If your category, product or service is not listed, a new listing can be created for you. Immobilizers Pharmaceuticals Telemetry Equipment/Supplies Incident Command Poison-Antidote Kits Testing Personnel & Equipment Infection Control Power Equipment Thermal Imaging Inflatable & Rigid Hull Boats Product Testing Services Thermometers Information Systems Proportioners Tires Instrumentation Protective Clothing Tools Insurance Protective Equipment Tools - Forcible Entry Integrated Public Safety Systems Public Safety & Education Tools - Heavy Rescue Intercom Systems Publications/Trade Newsletters Tourniquets Inverters Pulse Oximeters Traffic Control Products IV Equipment Pumps & Equipment Trailers Knives/Scissors Pumps/Gauges Training/Instructional Aids/Other Laboratory Testing Radios/Portable Two Ways Triage Kit Supplies Ladders Refill Stations Turnout Gear Storage Laundry Equipment Reflective Tape Material Uniforms & Accessories Leasing & Financing Repair & Service - Equipment Vehicle Accessories Legal Services - Attorneys Repair & Service – Medical Equipment Vehicle Equipment Lifting Systems Rescue Equipment Vehicles other than Ambulances Lighting Respiratory Systems Ventilation Equipment & Fans Lighting - Vehicular Restraints Ventilators Load Boosters Resuscitation Equipment Water Rescue - SCUBA Diving Equipment Lock Boxes Retarders Water Systems Manikins/Simulators Ropes/Chains/Safety Belts & Accessories Water/Ice Rescue Mapping/GIS SCBA & Supplies Weather Systems MCI/Disaster Management Schools/Education Programs Websites & Internet Services Medical/Surgical Instruments Search & Rescue Equipment Wellness/Fitness Programs Miscellaneous Shelters Wildland Fire Equipment Mobile Command Centers Sirens/Lights/Alarms/Signaling Devices Monitoring Devices Skid Units Monitors & Detectors Snow Chain Systems Monitors - Deck Guns Specialized Rescue & Firefighting Neonatal Transportation Equipment Tools/Equipment Novelty/Gift Items Spill Control Products Nozzles/Hoses/Reels Splints OB Kits Sprinkler Accessories Organizational Systems Stethoscopes Orthopedic/Soft Goods Storage/Racks/Systems/Locking Drawers Oxygen Equipment Stretchers/Lifters Patient Handling Suction/Aspirators Pediatric Equipment T-Shirts & Clothing Personal Alert Safety Systems Tank Level Indicators Personal Safety Devices Tanks One free listing with any size ad. Additional listings at $20.00 each. No limit. Please list new categories on this sheet. ________Additional Index Categories X $20.00 = $____________________ Initial:________Date:____________________ 2011 PAST ADVERTISERS Our publication is made possible solely through advertiser support. We appreciate the investment that our advertisers make with the NYSAFC and strongly encourage our members to support the vendors that support our association. As the official publication of NYSAFC, members know that they can confidently select the quality products and services featured within the pages of SIZE UP. 10-8 Aerial Service Fire Hooks Unlimited, Inc. Passero Associates Advantage Sport & Fitness Fire Soaps Paul Congelosi Sales, Inc. Air Cleaning Systems, Inc. Firecom Penflex, Inc. Air Vacuum Corporation Fowler Route Company PennWell Corporation American Trade Mark Co Frank & Sons Body Works PERMA AMKUS, Inc. Fraternal Composite Service Provident Agency, Inc. B-LANN Equipment Co. Inc. G&G Fitness Quaker Safety Products Corp. Backstop-USA H2M Rock-N-Rescue Baker Fabrication, LLC HBT Architects Safety First Fire Equipment Testing, Inc. Bovenzi Architects Idaho Technology, Inc. Silver Towne Mint Bullex Digital Safety IFSTA/Fire Protection Publications Statewide Machinery, Inc. C.E. Niehoff & Company INTEC Video Systems, Inc. Surrey Fire Safety House C.T. Male Associates International Association of Fire Chiefs Symbol Arts Certified Ambulance Group, Inc. Jerome Fire Equipment/MSA Tele-Lite, Inc. Communication Corner Joel's Front Yard Steak House Turning Stone Casino Resort DR & W Enterprises, LLC Marion Body Works, Inc. Utica National Insurance Group Eastford Fire & Rescue Sales, LLC Minerva Bunker Gear Cleaners W&E Phillips Locksmith, Inc. Emergency Reporting Mitchell Associates Architects W.S. Darley & Co. Emergency Responder Reply System Morgan Stanley Smith Barney Wascomat (iamresponding.com) Municipal Emergency Services, Inc. Water Way Hose Testing Essex PB & R Corp. Niedner Weh Technologies, Inc. Final Honor Oneida County CVB Wells Communication Service, Inc. Fire Districts of New York Mutual Onspot of North America,Inc. Witmer Public Safety Group, Inc. Insurance Company, Inc. Ziamatic Corp. We appreciate your support!
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