LERN’s Certified Program Planner (CPP) Webinar
Georgia Adult Education Association Greg Marsello, LERN VP
The Learning Resources Network (LERN) is an international nonprofit tax exempt educational association offering information and consulting to providers of continuing and corporate education.
Mission
Unique Selling Proposition
To extend lifelong learning to all.
Vision
To be the authoritative, distinctive source of practical information related to lifelong learning programs.
Information That Works!
What LERN Does for You
LERN provides benchmarks, averages, and ratios for success. LERN provides the top consultants in the business. LERN provides the only certified training for continuing and corporate education professionals. LERN members have 12% higher revenue and registrations than non-members.
Do You Know?
What the AIDA Principle is and how it relates to web sites, printed promotions, and course descriptions? How to determine your primary market segments? The percentage of your budget you should be spending on promotion? The most important question to ask on an evaluation?
Do You Know?
The Sunset Rule? How to determine your repeat rate and why it is important to know? The four LERN Key Formulas? Your program’s market potential and market share? How to get a 20-40% response to your surveys?
Do You Know?
The difference between low-dollar and highdollar needs assessment? What it means to be financially self-sufficient? How to determine your go/no-go point? What a price break is? How to determine your program’s USP? The ideal length of a course description?
Do You Know?
How many weeks prior to your classes starting your catalog should be received? The ideal email and direct mail mailing strategy? The right way to handle refunds? Four primary components of the physical learning environment? What percentage of your courses should be new?
Certified Program Planner (CPP)
CPP
History of CPP
Began in 1990 out of the need for comprehensive training for the field of lifelong learning. First Institute had 3 people, held at LERN HQ in Manhattan, Kansas. The leading designation in the field of lifelong learning.
How to Earn CPP
Self study Online self study LERN Conference LERN Program Management Institute (PMI)
Curriculum
Program Management Institute/ Contract Training Institute
Marketing Institute
Sales Institute
Operations Institute
3000+
Knowledge Competencies
I. II. III. IV. V. VI. VII. VIII. IX. X. Learning and Teaching Finances and Budgeting Brochures Marketing Promotion Needs Assessments Program Development Program Analysis Pricing Program Management
Program Management Institute
Readings Study Guide Presentation Daily Quiz Study Session Exam
Everyone LOVES a CPP!