STUDENT RECOGNITION PROGRAM
Partnership Packages 2009
Sponsorship: The Facts
Looking for a unique way to set your business apart from your
competitors? Forming a partnership with the City of Whittlesea
is a valuable and cost effective tool for raising your brand's
profile, as well as creating a meaningful link to the community.
Here are some key points to consider when deciding whether
sponsorship is right for your business and objectives:
A cost effective means of advertising
Sponsorship doesn't need to be the domain of huge corporations with millions to spend. Targeted,
affordable sponsorships are open to smaller players. If a monetary partnership isn't feasible, why not
enquire about providing in-kind sponsorship of goods or services instead.
The Halo Effect
Enjoy the rewards of associating your business with the values and mission of another. By supporting a
great cause, event, or program, the halo effect allows businesses to gain some of the esteem that the
sponsorship vehicle already has.
Sense of community involvement
Sometimes it's easy to forget that businesses exist as part of a wider community. And this community is
where much of the company's sales can come from, especially if the business relies heavily on referrals or
local foot traffic.
To get your story in the newspaper you need to have an angle, something newsworthy. Yet it can be hard
to create news that journalists find worthy. A sponsorship gives you a chance to tell a new story, often
with a good community angle to tie in.
High level networking
The ability to connect at a senior level with other sponsors is a benefit often overlooked in sponsorship
arrangements. Yet this can be the most exciting potential to be realised, particularly for smaller business
looking to connect with larger organisations.
Effectively reach one or more of your target markets
If you're using the smart business strategy of honing your marketing positioning and really focusing on a
segment or message, a sponsorship can be a great way to publicly demonstrate this.
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Benefits for your Business
The advantages of aligning your business with a City of Whittlesea event or program are numerous. As
well as increasing brand awareness, partnerships with Council can provide many lucrative benefits:
Promotional opportunities at events
The exposure gained by having a presence at Council events is invaluable.
The Student Recognition Program attracts an audience of youth and parents
alike. Leveraging your sponsorship to include an interactive display can often
increase brand awareness.
Reach a broad and diverse population
Our municipality has a population of approximately 140,000 people, and is
physically and socially diverse. The population will grow to around 154,000
people by 2011. The City of Whittlesea is culturally diverse. The existing
proportion of residents from non-English speaking backgrounds is about
48%, which is double the Victorian average. Over 30% of the municipality's
population were born overseas and 43.1% of residents normally speak a
language other than English at home.
Recognition of your support in event/program promotional material
Advertising for community events and programs is coordinated via vast and varying mediums including
billboards, posters, radio and TV advertising, flyers, calendars, brochures, newsletters, etc. (N.B. The
quantity and type of promotional material will differ depending on your chosen partnership package).
Opportunity to distribute your promotional material to the attendees/participants
Make sure that your promotional material reaches the right people and align your business with an event
or program that is guaranteed to attract your target audience.
Student Recognition Program 2009 3
Student Recognition Program 2009
As part of the City of Whittlesea's commitment to recognising student ability and dedication across a
range of areas, each year Council acknowledges nominated students from over 50 Primary and Secondary
Schools across the municipality that have demonstrated initiative or leadership in relation to Council's
community values. These values include:
> Respect for the individual and all cultures in our community
> Preservation of the natural environment
> Ethical leadership
> Encouraging a healthy and harmonious community
The aim of the program is to encourage students' appreciation and awareness of their local community,
important community values and to reward them for valuable contributions made to the community.
Community projects could include:
> Assistance to the elderly, disabled or financially disadvantaged
> Language or other support to non English speaking residents
> Litter programs
> Recycling programs
> Planting or weeding programs
> Cultural heritage, community building or community vitality project
> May be awarded for special educational achievement
Last year's Student Recognition Program Presentation Night was a great success and positive feedback
was received from the 42 local schools that participated.
Council will be holding this year's Presentation Night on
Wednesday 21 October at the Plenty Ranges Arts and
Convention Centre. We are expecting over 250 people to
attend the function, including Councillors, students, Principals
and other representatives from the community.
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Partnership opportunities and benefits
There are a number of ways that your business can contribute to this worthwhile event. The City of
Whittlesea is offering a variety of unique partnership opportunities including:
MAJOR AND CORPORATE PARTNERSHIPS
Presenting rights to the Student Recognition Program 2009
i.e. City of Whittlesea Student Recognition Program Presented by --
Written recognition or logo placement on 3 individual letters sent Written
to the schools recognition only
Written recognition or logo placement on the Presentation Night
Information booklet sent to parents of nominated students from Logo placement
each school in the municipality
Written recognition or logo placement on Council's resident
newsletter Whittlescene - distributed to over 55,000 local Logo placement
households and businesses
Written recognition on Councils' website, including a direct link to
Written recognition in Council's weekly column with the
Written recognition in any media releases issued
Signage opportunities at the event Major signage Minimal signage
Written recognition or logo placement in e-newsletter promoting Written
the event recognition only
Photo opportunities with Cr Mary Lalios, Mayor and the winning
Opportunity to co-present the major prizes (with the Mayor)
to the nominated students from one primary school and one --
MC mentions during the Presentation Night
Opportunity to place a brochure / gift in show bag which will be
given to each student
Opportunity to offer a door prize at the event --
First option of future involvement in the 2010 Student
Other ideas as workshopped directly with you
Student Recognition Program 2009 5
If you are interested in creating a partnership with the City of Whittlesea and the Student Recognition
Program 2009, please contact our Partnership and Marketing Coordinator as soon as possible to avoid
disappointment. Alternatively, complete the Partnership Agreement Form on the last page of this proposal
and fax to (03) 9409 9807.
Please note that this offer is made on a first come, first served basis. This offer may have been extended
to other local businesses. Only one Major Partnership and one Corporate partnership is available for this
Program and will be granted to the first businesses to return a signed Partnership Agreement form.
Partnership & Marketing Coordinator
City of Whittlesea
Ph: (03) 9217 2153
Fax: (03) 9409 9807
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Partnership Agreement Form
I, __________________________________ (insert name of authorised representative),
confirm ______________________________ (insert company name) support of the following package:
MAJOR PARTNER - Student Recognition Program 2009, $4,000 + GST
CORPORATE PARTNER - Student Recognition Program 2009, $2,000 + GST
Please note that partnerships with the Student Recognition Program are subject to approval by the City
I agree to comply with the partnership conditions set out within this agreement and in the Partnership
Terms & Conditions available via the City of Whittlesea website www.whittlesea.vic.gov.au. Upon signing
this agreement, I agree to provide the abovementioned monetary support
Authorised Company Representative
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