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About Social Networking site



          The Medium of Social Communication

Facebook : Facebook is a simply a social networking website. It is free and accessible anywhere in the
world and its users join the network by singing up at the website, Facebook allows
each user to set privacy settings, which by default are pretty strict. For example , if you have not added
any certain person will not be able to view your profile. Each facebook profile has a “wall” where friends
can post. Since the wall is view able by all the users friends, wall posting are basically a public

History : Facebook was founded on February 4th 2004 by Mark Zuckerberg with his college roommates
and fellow students Edurado Sevarin , Dustin Moskovitz and Chris Hughes. The websites membership
was initially limited by the founders to Harvard students, but was expanded to other colleges in the
Boston area , Ivy League and Stanford University. It gradually added support for students at other
Universities before opening to high school students and eventually to anyone aged 13 and over.
However now the websites has more than 800 million active user worldwide. According to social media
Today , in April 2010 an estimated 42 % of the U.S population had a facebook account.

Facebook users : Facebook is the most popular social network, especially among the young generation.
Facebook lunched in Feb 2004. As of Sept 2011 facebook has more than 800 million active users. About
60% of them have aged 18-24.

Facebook and Communication Revolution : Facebook has become a very important medium for many
people around the world. For instant parties, events, meetings and appointments have been organized
using facebook. One good example , the recent demonstration in Egypt which took place around the
country. All these have helped to increase the popularity of the website. Facebook is the most social
networking site in several English-speaking countries including Canada,U.K , USA. Facebook has become
an essential tool for young generation to stay in contract with friends and family and to create a sense of
community with their peers. Facebook is generally loved by those who are strongly addicted of slaying
connected with friends or eager to make new relationship. It is specially meant to get reconnected with
old friends and find new one. With the emergence of facebook , we usually see that people rarely use e-
mail or other online social communication. That fully rely on facebook either chatting, image sharing or
any other activities. This all has resulted facebook to be a most powerful social media and hence craze
for facebook among people is rising day by day.

Impact : Facebook is a new and popular way to interact and voice opinions.

Social impact : Facebook has affected the social life and activity of people in various ways. Especially
with its availability on many mobile devices. Facebook allows users to continuously stay in touch with
friends, relatives wherever they are in the world. As long as there is access to the internet. It can also
unite people with common interests and beliefs through groups and other pages and has been known to
reunite lost family members and friends. One such reunion was between Jhon Watson and the daughter
he had been seeking for 20 years. They met after Watson found her facebook profile. Some argue that
facebook is beneficial and others says it can cause increased antisocial tendencies because people are
not directly communicating with each other. Several news stories have suggested that using facebook
causes divorce and infidelity.

Political impact : Facebook’s role in the American political process was demonstrated in January 2008 ,
Shortly before the New Hampshire primary, when facebook teamed up with ABC and saint Anselm
College to give feedback about “ back to back “ January 5 Republican and Democratic debates. Charls
Gibson moderated both debates held at the Dana centre for the humanities at saint Anselm College.
Facebook user took part in that debate groups organized around specific topics, register to vote and
message questions.

Media impact : In April 2011 , facebook launched a new portal for marketers and creative agencies to
help them develop brand promotion on facebook. The company began its push by inviting a select group
of British advertising leaders to meet facebook ‘s to-p executives at an “ influence summit” in Feb: 2010.
Facebook has now been involved in campaigns for True Blood , American Idol and Top Gear.

Criticism : Facebook has met with controversies .It has been blocked intermittently in several countries
including Chaina, Vietnam , Iran , Pakistan on different bases. For example ,it was banned in many
countries of the world in the basis of allowed content judged as anti-Islamic and containing religious
discrimination. It has also been banned at many work places to prevent employees from using it during
hours. In spite of the facebook advantages and disadvantages, it still is getting demand and popularity
among the young people. There are about 10,000 students who are joining facebook everyday. This is
irrespective of the age, race and country.

Other Top Social Network Sites

Twitter: Twitter is an online social networking site and microblogging service.

Google plus : Google + is a social networking and identity service, operated by Search engine giant
Google Inc. Service was launched on June 28 , 2011 in an invite only “ field testing “ phase. On
September 20, 2011 it was opened to everyone 18 years of age or older without the invitation. It had an
explosive growth during October 2011.

MySpace : Started in 2003
Flicker : Flicker is an image hosting and video hosting Website created by Ludicorp in 2004.

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