Pravinkumar Bapna Date of Birth 28th November_ 1983

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					Pravinkumar Bapna
Date of Birth: 28th November, 1983 / +91-9757270237 / 022-27483583
Himgiri Co – Operative Society, 3/302, Nr. Virupaksh Mandir, Panvel – 410206,Raigad, Maharashtra


PGDM (Marketing)            Welingkar Institute of Management, Mumbai                         2011     67.01%
B(Text).Textile Chemistry   D.K.T.E’s Textile & Engineering Institute, Shivaji University     2006     65.05%
H.S.C.                      Ramniranjan Junjunwala College, Mumbai                            2002     71.83%
S.S.C.                      Shree Siddhi Vinayagar English High School, Mumbai                2000      72%

Business Exposure

Work Experience J L MORISONS (INDIA) LTD.                           (April 2011 – August 2011)          04 Months
Role: Management Trainee - Marketing
 Key responsibilities :
   o Served as a Area Sales officer in Baroda district and Anand district for 2 months and Mumbai Metro for
       45days as part of Management Trainee Program
   o Developing Market in Baroda and South Mumbai
   o Finding new ways of distribution to enhance sales in these areas
   o Managing sales channel in the assigned areas
 Opened new market at Dahod, Gujarat to enhance penetration
 Identified new market opportunities/avenues for the company's existing products and developed relations with
   distributors to helped them realize the market potential for these products
 All these helped in achieving sales growth of 70% in Anand and Baroda, as well as 60% increase in sales in
   Mumbai Metro
Work Experience INDO COUNT INDUSTRIES LTD.                         (January 2007 – June 2009)           30 Months
Role: Marketing Merchandiser, Business development for clients
 Key responsibilities :
   o Served as a single point of contact for client’s sample / product development, handling queries and
       maintaining communication
   o Planning and execution of client orders
   o Giving quotations and developing customised samples for future expected orders
 Serviced clients Belk (USA), Myer’s (Australia), Dorma (U.K), Biberna (Germany), Loblaw’s (Canada)
 Business Development for Marks & Spencer (UK) and Target (USA)
 Achieved sales growth of 46% year on year
Summer Internship PIDILITE INDUSTRIES LTD.                         (May 2010 – June 2010)               02 Months
Project: Analysis of the tile market and developing sales and marketing strategy for ‘Roff’ brand, in Mumbai.
 Assisted the ASM(Mumbai) in developing sales strategy for “Roff” brand in Mumbai Market
 The Internship also gave opportunity to study and analyse in detail the tiles market of Mumbai
 Appointed 6 retailers as KTD (key tile dealers) who does monthly business of more than 1lac. Sq.ft
Winter Internship       ITC LIMITED                               (December -2010 – January 2011)       01Month
Project: Retail space development of Classic and Gold Flake brand in Mumbai.
 Analyzing the current pan-bidi shop interiors designed by the company
 Making recommendations about a contemporary design for the shop
Winter Internship    KAMUD DRUGS PVT. LTD.                     (March 2010 – April 2010)           02 Months
Project: Conducted Market Research on ‘Acceptability of a new slimming product’, in Mumbai
 Studied and analysed Indian slimming market and mapped the potential for new sliming product
 Gathering insights about Indian consumers on the different ways of losing weight
 Seeking opinion of medical and fitness professionals about acceptability of new slimming product
Achievements, Awards & Certifications

   2nd Prize       Case study competition hosted by KJ Somiya Institute of Management (2009). Case dealt with
                    the impact of recession on IT industry
   4th Rank        National Student Management Game in western region finals organized by AIMS and AIMA
                    (2010). Simulation game based on effects of pricing on demand
   9th Rank        Final Year B.E. at Shivaji University (2006)
    st
    1 Runner-up     Ultrasonic Dyeing research paper presented at “Texminar’05” Indian Institute Of Handloom
                    Technology, Salem, Tamilnadu (2005)
   Research Paper Challenges For Organized Retail sector and Microfinance sector presented at semifinals of
                   AIMA NCMS (2010)
   Research Paper Innovate, Restructure and Reorganize India Inc. at semi finals of AIMA NCMS (2009)
   Research Paper Tapping the Rural Markets organized by Agri-Business Club of IIM A (2009)
   Research Paper Bio degradable Textiles presented at semifinals of Vastra’5 organized by VJTI,Mumbai (2005)
   Case Analysis   NOKIA case study on‘Planet ke Rakhwale’organized by IIFT, Delhi (2010)
   Case Analysis Helio case study on based on SCM and distribution organized by XLRI (2010)
   Initiated WE@Research - student’s research journal of Welingkar Institute of Management, in July2009

Positions of Responsibility
   Member – Event Council Welingkar Institute of Management (2009)
   Student Research Coordinator –Welingkar Research Council – Welingkar Institute of Management(2009-2010)
   Student Lead Coordinator For FMCG round Table Conference - Confluence organized by We School (2010)

Extra Curricular Activities & Interests

   Organised 3 day relief camp for the flood victims of 26th July in Ichalkaranji, Kohlapur Maharashtra (2005)
   Organised one day blood donation camp along with Rotary Club of Panvel (2008)


   Prof. Atul Tandon
    J L Morison India Ltd.
    Mobile #+91-9820066588

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