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					Lecture 12: Case

Ford Motor Company:
Supply Chain Strategy
 Business Analysis Feedback: General
• Lots of interesting ideas, companies, decisions

• Be specific – generic statements about
  companies ‘using IT to increase efficiency’ don’t
  tell us much

• Presentation will be important
  – Not just list of answered questions, but coherent
    study of the company and their decisions
                                                        2
          Feedback to each group:
              TODAY 3-5pm
Suggested times – come to my office today E2 room
  559:
     3:00 SUN Microsystems
     3:10 Southwest
     3:20 Hyundai
     3:30 Seagate
     3:40 Infosys
     3:50 Wipro
     4:00 Salesforce
     4:10 Walmart
     4:20 Boeing
     4:30 Safeway
     4:40 Toyota
     4:50 Amazon                                    3
Quiz




       4
                 Synopsis
• How can Ford use the internet to improve how
  they interact with suppliers and customers?
• Can they implement a model like Dell?




                                                 5
Buying experiences – computer vs car
• What different experiences have you had?




• What factors lead to these differences?




                                             6
                Virtual integration
• What is it?

• What does Dell get from it?

• What aspects would be valuable to Ford?




                                            7
           Roadblocks at Ford
• What is stopping Ford from using a direct
  model?




                                              8
Survey




         9
Break, Presentation




                      10
           Recommendations
• What steps should Ford take?




                                 11

				
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posted:3/10/2012
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