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Ninth AIMS International Conference on Management

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Ninth AIMS International Conference on Management Powered By Docstoc
					               Ninth
  AIMS International Conference on
           Management

                       January 1-4, 2012
                        FLAME, Pune




                           Theme:
Managing Turbulence and Uncertainties in Management Education:
               New Landscapes and Roadmaps
PLENARY
SESSIONS
4
                                Session 1:Sunday, January 1, 2012, 4:30-5:30
                              Session Chair: Dr. Indira Parikh, FLAME, Pune

                                          Speaker: Ganesh Natarajan
                                             Zensar Technologies

                                IT Industry and Education: Building Bridges

The IT Industry in India has been the biggest employer of talent in 2011 and will continue to be so in 2012. After
many years of mutual finger pointing between industry and industry multiple engagement points have been identified
since 2009 to bridge this gap

This session will discuss two cases of success led by Zensar - with Pune University for a formal MTech PhD
collaboration and with local business schools for meeting the demand for experienced and well trained Business
Intelligence professionals

Dr. Ganesh Natarajan is Vice Chairman & CEO of Zensar Technologies, a global firm that transforms Technology
and Processes for Fortune 500 companies. He is also President of the IT Sector and a member of the Management
Board of the 3.25 billion USD RPG Group.

An alumnus of BIT Ranchi, NITIE, IIT Bombay and the Harvard Business School, Ganesh is a member of the
Chairmen’s Council of NASSCOM. A member of the Board of NITIE, Global Talent Track and the Europe Asia
Business School, Ganesh has championed the cause of Education and Skills transformation in CII and NASSCOM. He
is spearheading a Skills Transformation initiative across Asia. He was conferred the Asia Pacific Entrepreneur Award
by Enterprise Asia in Nov 2010.

Ganesh is the author of four McGraw Hill Books on Business Process Reengineering and Knowledge Management
and other publications on the IT industry and inspired leadership. He has been recognized by Ernst & Young for
exceptional entrepreneurship and elected Fellow of the Computer Society of India.




                                                         5
                                Session 1:Sunday, January 1, 2012, 4:30-5:30
                              Session Chair: Dr. Indira Parikh, FLAME, Pune

                                            Speaker: Uma Natarajan
                                              Global Talent Track

                              Role of Technology in enabling Quality with Scale

The problem that has plagued technology and management schools for many years has been the ability to create
learning oriented pedagogies and rise above the limitations of average faculty quality

This session presents some successful experiments with technology to deliver world class learning content to globally
dispersed audiences and discusses a model to enable management schools to substantially transform learning
outcomes.

Uma Ganesh is the CEO of Global Talent Track India's premier Skills development company, which has the mission
of providing employability skills to 500,000 young people in India and Asia by 2015. GTT is funded by Intel Capital,
Helion Ventures & CISCO. The company's initiatives span India as well as China and Malaysia.

Uma's last corporate role was as Chief Corporate Development Officer, HSBC Global Resourcing. Prior to that, Uma
has 17 years of leadership experience in the IT/New Media segments with three blue chip organizations: NIIT, Aptech
and the Zee Telefilms Group. This included a stint of 7 years with Zee Interactive Learning Systems, as the CEO of the
company.

Uma has an MBA from the Faculty of Management Studies, University of Delhi and PhD from IIT Bombay. She is
actively involved in all major industry forums the Confederation of Indian Industry, NASSCOM and the National HRD
Network. She is also a member of the Planning Commission Task Force on Skills development. Uma has co-authored
a book with Dr. Ganesh Natarajan which is called 'Unleashing the Knowledge Force', published by Tata McGraw-
Hill.




                                                          6
                            Session 2: Monday, January 2, 2012, 2:15-3:00
       Session Chair: Dr. Vishnuprsad Nagadevara, Indian Institute of Management Bangalore

                                        Speaker: Ravi Seethamraju
                             The University of Sydney Business School, Australia

                       Work Integrated Learning (WIL) in Management Education

Business schools are under growing pressure from governments, employers, industry bodies and students to
demonstrate their ability to produce work-ready graduates. Globalization, increased international competition,
highlighted skills shortages by the employers and proliferation of new information and communication technologies
have increased its emphasis. With business education increasingly viewed as investment, and with graduate salaries
and employment rates used as key metrics in ranking business schools, it has become imperative for business schools
to skillfully combine theory with practice, knowledge with application, by incorporating WIL initiatives into
management curriculum. In addition to being a valid pedagogy that delivers learning outcomes, WIL experience will
improve engagement of all stakeholders and expands opportunities for research partnerships and placements.

Ensuring a shared understanding of purpose and role, managing differing expectations and competing demands of
various stakeholders, resourcing the program, and effectively integrating WIL into regular curriculum with right
structure, quality supervision, student preparedness, appropriate task allocation and authentic assessment are main
challenges. With right combination of students’ preparedness and skills, good design of WIL program, quality
supervision and facilitation by the academics, and reasonable commitment by employers, it is possible to deliver a
win-win situation for all stakeholders.

Dr. Ravi Seethamraju is currently teaching and researching in the University of Sydney Business School, Australia.
His current teaching and research interests are in enterprise systems, accounting information systems,
operations/supply chain management and management education. He has 14 years of university teaching and
research experience and 12 years of corporate management and consulting experience. He has a Ph.D., a Graduate
Diploma in Adult Education with distinction and Masters in Industrial Engineering. He has extensive curriculum
design experience and designed two masters programs and several courses.

He has so far published more than 120 articles in international conferences and journals and won three best research
paper awards, Kit Dimpney Prize for Education and the University of Sydney Business School teaching excellence
award. He is currently serving in several international boards – Chair person, Supply Chain Council ANZ; Vice
President, International Consortium for Electronic Business and as President of the International Academy of
Information Management. He also serves in the International Education Committee of the Association of Information
Systems and contributes to regular reviews and improvements of the curriculum. He is a regular reviewer, associate
editor and co-editor for various international conferences and journals.




                                                         7
                             Session 3: Tuesday, January 3, 2012, 11:30-12:15
                     Session Chair: Dr. Kala Seal, Loyola Marymount University, USA

                                           Speaker: Ashok Kumar
                                       Grand Valley State University, USA

                            Corporate Sustainability: The Fierce Urgency of Now!

Several recent surveys of over a thousand global business executives, conducted by premier business consulting
organizations, such as Accenture, KPMG International, BCG Consulting, The Economist and Sloan Management
Review journal; have established that corporate sustainability (CS) is going to be the next frontier where business
competition would occur. Under the CS paradigm, businesses would redefine their success metric. Their operations,
strategies, and practices will no more be focused all the way of corporate profits; instead, they will also serve the
cause of societal good and the environment. In other words, corporate success will no more be defined as the
sustainability of the business accomplished through maximization of profits - but also by its contributions to the
sustainability of the communities it serves and the ecological resources it expends.

In this address, we explore how and why the global economic and financial debacle of 2008 drove companies
scrambling to search for new competitive paradigms, discuss the emergence of CS as a dominant competitive
paradigm of the future, analyze results of CS implementation in select global and Indian industries, and investigate the
contribution of academia in serving the cause of CS globally.

Dr. Ashok Kumar (http://www.ashok-kumar.org) is currently serving as E. Seidman Endowed Chair and Professor of
Management at Grand Valley State University. He received his B. Tech from Indian Institute of Technology, India;
M.Sc. from University of Birmingham, U.K. and Ph.D. in Operations Management from Purdue University, USA. His
research interests include Operations Strategy, Corporate Sustainability, Mass Customization, Stochastic Supply
Chain Management, Design of Flexible and Intelligent Manufacturing Systems, Quality Assurance, and Six Sigma
which have resulted in over 180 publications. He has served/is serving in ranking editorial capacities on nine highly
regarded operations journals, such as Manufacturing and Service Operations Management and International Journal
of Flexible Manufacturing Systems, and International Journal of Quantitative Operations Management. He has also
served in conference leadership positions as President, VP, Conference Chair, Program Chair, Track Chair, Cluster
Chair and panelist over 60 times. Dr. Kumar’s awards of significant distinction include Distinguished Contributions
to a Discipline, AIMS Distinguished Service, Outstanding Seidman Faculty, Highest-Quality Research, Outstanding
Educator, Best Dissertation Award (runners up), Who’s Who among America’s Teachers, and Outstanding
Contributions to Quality Activities in India. His community service in leadership capacities includes President of
Asian Center of West Michigan and VP, India Link of Grand Rapids.




                                                           8
CONTRIBUTED
  PAPERS
10
                                         SB-1, Sunday, January 1, 2:20-4:00 P.M.
                                                   Session: Marketing
                                           Session Chair: Prof. Deepak Danak
                                                    Nirma University

9013 Sharia Credit Card: Reaching the Untouchable Market
      Holly Deviarti, Bina Nusantara University, bunda_mustafa@yahoo.com
      Robert AB SE, Binus Business School, Robert_ab@binus.ac.id

Syariah credit card is one of efforts to respond the needs of credit card for Moslem society in Indonesia. Nevertheless, the usage of
that card can arouse problems such as discrepancy among Ulama. This research was conducted upon the needs of syariah credit card
in the midst society, where Moslem society more religious more preceded syariah status to obtain serenity in financial transaction.
Success of DNM Syariah Bank in issuance of syariah credit card is followed with a variety of requirements from Majelis Ulama
Indonesia that adequately encumbers the user applicant of credit card to obtain that syariah credit card.

9425 From Market Efficiency to Market Effectiveness
      Deepak Danak, Institute of Management, Nirma University, danak@imnu.ac.in

Economic theories have established ‘shareholder value creation’ as the guiding principle for business enterprises under the free market
model. Towards that, financial decisions are modeled by making reference to the stock market which is supposed be an efficient
market in a free economy. However, the recent turmoil in the corporate sector calls for revisiting the adequacy of theory building
based on the premise of market efficiency. As a remedy, this paper argues for an alternate paradigm based on market effectiveness.

9481 Role of Internal Marketing in Job Satisfaction of Employees in State Bank of India
      Vijaya Kameswari Allada, Depatment of Commerce & Management Studies, Andhra University, allada.vijaya@gmail.com
      Rajyalakshmi Nittala, Department of Commerce & Management Studies, Andhra University, nittalarl@yahoo.co.in

Internal marketing is relevant to all organizations and especially critical for a people intensive industry such as services. The study
examines the relationship between satisfaction of employee with job, training and skill development activities, work environment,
superior support, coworker support and recognition for the work done in State Bank of India in Visakhapatnam city. The present study
uses the technique of Confirmatory factor analysis along with SEM to find out the relationship between the internal marketing
dimensions and employee job satisfaction. The measurement model revealed that the internal marketing dimensions have positive and
significant relationship with employee job satisfaction.

9497 Gaps in Low Budget Housing – An Empirical Survey
      A K Singh Suryavanshi, S P Jain Institute of Management & Research, suryavanshiaks@yahoo.com

The availability of affordable housing for large population residing in semi- urban and urban India needs to be addressed in a
methodical manner in order to understand issues related with housing shortage and to ascertain perspectives of prospective buyers as
well as construction companies. The financial support system for provision of housing for the economically weaker section of our
nation is complex and difficulty to articulate, both in terms, the way construction companies look at these issues and government’s
lack of clarity. This research paper is aan empirical one.

9558 Organic Products: Consumers' Perception
      Smriti Sood, University Business School, Panjab University, soodsmriti@yahoo.com
      Shabnam Priyadarshini, Centre for Management Training & Research, Kharar, shabnamp@gmail.com

Organic products have assumed a significant position in the consumers’ mind. The present study was conducted in Chandigarh to find
out consumers’ perception towards organic products vis-à-vis non-organic products. For this purpose, a questionnaire was prepared
and administered to 80 consumers of organic products. As far as edibles and personal care products are concerned, the findings reflect
that consumers have a definite inclination towards organics. However, the same cannot be said for organic clothes. The study also
revealed that consumers were not very aware of the certification process, standards or agencies and believed the information given on
the product labels.




                                                                  11
                                         SB-2, Sunday, January 1, 2:20-4:00 P.M.
                                            Session: Operations Management
                                         Session Chair: Prof. Vandana Sonwaney
                                                      SIOM, Nashik

9001 A Penalty Cost Approach to Intermodal Transportation of Heterogeneous Freight
      Manish Verma, Memorial University, mverma@mun.ca

The phenomenal growth in intermodal transportation over the past two decades has not been matched by a comparable level of
academic activity especially in the context of hazmat. In this work, we present a bi-objective optimization framework to plan and
manage intermodal shipments with specified delivery-times, and where lateness is penalized. To the best of our knowledge, this is the
only study that presents a delivery-time based intermodal optimization model for heterogeneous freight, and where late deliveries
incur a fixed penalty. Realistic size problem instances in were generated and solved to gain managerial insights.

9019 An Expected Consequence Approach to Intercontinental Transportation of Crude Oil
      Manish Verma, Memorial University, mverma@mun.ca
      Atiq Siddiqui, Memorial University, atiq.siddiqui@mun.ca

Maritime transportation is the major conduit of international trade. In this paper, we propose a methodology to assess risk in terms of
total expected cost of accidents leading to oil spills, incurred by a tanker traveling over a specific route. A route segmentation based
model is proposed which not only encapsulates the Formal Safety Assessment (FSA) guidelines proposed by the International
Maritime Organization (IMO), but also uses and compares various clean-up cost models available in the literature. Probability of
accident is estimated empirically using the available historical data.

9026 Deterministic Flow Shop Scheduling to Minimize WIP Costs
      Jaideep Naidu, Philadelphia University, naiduj@philau.edu
      Robert Nydick, Villanova University, robert.nydick@villanova.edu

We study a relatively new deterministic flow shop scheduling problem based on a value added model. The objective is to minimize the
total work-in-process costs associated with value that is added during the production process. We present a simple heuristic and
compare it with very recent ones in the machine scheduling literature.

9419 Traveling Salesman Problem (TSP): Critical Review
      Bhausaheb Kharde, Amrutvahini Engineering College, khardebr@yahoo.com
      Gahininath Vikhe Patil, Amrutvahin Engineering College, gjvploni@yahho.co.in
      Keshav Nandurkar, K. K. Wagh College of Engineering, Nasik, keshav1965@gmail.com

Traveling Salesman Problem (TSP) is combinatorial optimization, NP-hard problem. No procedure for guaranteed optimal solution for
large size problem (20+) is in vision. It is an interesting problem. We take basic review of TSP literature in this paper and propose a
heuristic procedure to get quick near-opt solution. The procedure has operation management base. The maximum penalty approach
used with Nearest Neighbour rule. We do not arrive at comparison of the heuristic to Held-Karp bound in this manuscript but it is our
future continuation work.




                                                                  12
                                          SB-3, Sunday, January 1, 2:20-4:00 P.M.
                                                  Session: Stock Markets
                                           Session Chair: Prof. Vinay Kanetkar
                                                   University of Guelph

9005 The Effect of Price on Profitability: Comparison of BSE and Dow Index Companies
      Vinay Kanetkar, Dept of Marketing and Consumer Studies, University of Guelph, vkanetka@uoguelph.ca

Using economic theory about profit function (see Varian 1992), it is formulatedthat when firm operates in competitive environment
and maximize profit, then rev-enue to profit ratio is an indication of impact of price on profitability. This analyticalresult is extended
by deriving link between price elasticity (if price is changed by 1%,demand is changed by percentages) and firm’s operating margin to
profitability.This model is used to compare 30 companies that form Dow Industrial index and BSE 30 companies. Our research
indicates that the on an average both set of companies display similar price and profit sensitivities.

9006 Momentum Returns in Tehran Stock Exchange: The Influences of Size and Liquidity
     Samira Mansouri, Faculty of Management, University of Tehran, samira_mansouri@ut.ac.ir

This study illustrates whether momentum strategy is profitable in Tehran stock exchange.The time period analyzed is 2001 to 2010.
Therefore, here the effects of two substantial variables including size and liquidity on profitability of this strategy have been
investigated. To ensure the precision of final results we have conducted this study in two sub-periods: 2005 to 2010, and 2007 to
2010. The first one is due to the significant change in the number of stock companies after the execution privatization, and the second
one is to cover the effects of global financial crisis on the economy of Iran.

9467 Is Indian Stock Market Efficient?
      Mallikarjunappa T, Mangalore University, tmmallik@rediffmail.com

Market efficiency has been a topic of interest for the researchers, investors and the regulators. Research studies have been conducted
to test the weak, semi-strong and strong form of market efficiency. This paper presents an analysis of semi-strong form of market
efficiency. Market reaction to quarterly earnings announcements of BSE-200 index based companies is studied. The event study
methodology is extended by taking company factors apart from market factors to estimate the returns and abnormal returns. The
results of the study show that the Indian stock market is not efficient in the semi-strong form.

9507 Stock Market Education of Participation Technology
      Soumitra Mallick, IISWBM, smallick@iiswbm.edu

This paper considers the problem of developing an optimal stock market education system of participation technology by considering
growth in a mixed (stock market) economy in the steady state with a representative agent, where stock market education and therefore
participation in the stock market process is dependent endogenously on a participation technology. With such a specification the
differential equation characterizing the choice of stock market education and participation technology for the intertemporal golden rule
consumption problem using general concave.




                                                                   13
                                          SB-4, Sunday, January 1, 2:20-4:00 P.M.
                                                    Session: Strategy-I
                                              Session Chair: Dr. S.K. Shanthi
                                           Great Lakes Institute of Management

9017 Make Strategic Decisions Based on Executing an Integrated Plan
     Pedram Radmanesh, Khaje Nasir Toosi University of Technology, ped.radmanesh@gmail.com

A new model for a supply chain is represented, which has different echelons such as: suppliers, two echelon manufacturing centers
and customers. Make use of the advantages of both lean and agile paradigms into this model. Objective functions are minimizing the
total shortage or accumulation of product and the maximizing profit.Results from experimental problems solved by metaheuristic
methods, MOPSO and NSGA-II, indicate the efficiency of the proposed approach for making strategic decisions in order to agile
coordinating the supply chain. Main parameters in the supply chain can be customized in order to achieve the desired functions.

9021 Surveying the Role of Integration between TQM and Technology Management in Determining Quality and Innovation
Performance
      Hossein Heidari Mousanarenji, International School of Tabriz University, mhm1388@yahoo.com

This study improves our understanding of the relationship between TQM and innovation based on the following two major issues.
First, this study contributes to the understanding of the co-alignment between TQM and technology management along with R&D
management by bridging the gap between the two areas which are often addressed in a separate fashion. Second, this study also
examines the impact of the integration between TQM and technology/R&D on quality and innovation advantage. The empirical data
were drawn from 60 companies manufacturing managers Located in Kermanshah Province, and analyzed using the Structural
Equation Modeling technique.

9485 Review on Maintenance Strategy Selection
      Balasaheb Gandhare, National Institiute of Industrial Engineering, bs_principal@rediffmail.com
      Milind Akarte, National Institiute of Industrial Engineering, milindakarte@yahoo.com

Maintenance strategy selection has been studied extensively where various decision making approaches were proposed based on
multiple criteria. This paper presents a review of the multi-criteria decision making approaches used in maintenance strategy selection
and attempts to address which approaches were prevalently applied and which evaluating criteria were paid more attention. This work
also provides evidence that the multi-criteria approach facilitate better decision making in maintenance strategy selection.

9518 Structural Reforms and Performance of Small Enterprises in Orissa
      Satyajit Hotta, Roland Institute Of Technology, satyajit.hotta@yahoo.com
      Susmit Petro

Small and Medium Enterprises (SMEs) have emerged as an engine of growth in several developed and developing economics of the
world. In India also, they have emerged as a vibrant and dynamic component of the economy by virtue of their significant contribution
to GDP, exports, employment and its promotional role of improving entrepreneurial skills and technical innovation. Within SME
sector, small enterprise sector serves as the green field for nurturing the entrepreneurial talents and helping the units to grow to
medium and then large.

9908 Audit Committee as Corporate Governance Mechanism- Myths and Realties
      Naveen Kumar, IIT Roorkee, naveensrivastav@gmail.com
      J. P. Singh, IIT Roorkee, jpsiitr@gmail.com

This paper endeavours to examine the audit committee as corporate governance mechanism, demystifying the myths and realities
associated with it. We augment our knowledge on audit committee by to our understanding its role, responsibilities in audit, internal
control and financial reporting process. We further critically the committee composition and its perceived effects to shareholders
protection. In our analysis, we legitimate effort to dichotomize the responsibility and liability of auditor and audit committee in
relation to audit and financial reporting to shareholders. We conclude that it is increasing accepted and extant literature confirms that
audit committee is indispensable governance mechanism in recent, there is need for greater scrutiny to understand the process to make
it further effective. Certain issues pertaining to audit committee to make audit committee more accountable to shareholders is still
unresolved.




                                                                   14
                                     SD-1, Sunday, January 1, 5:40-6:55 P.M.
                                            Session: B-school Branding
                                      Session Chair: Dr. Monika Srivastava
                           Dr. Gaur Hari Singhania Institute of Management & Research

9457 Management School Emerging Need: Brand Building through Innovation
     Pravin Patil, IBS, pravin@ibsindia.org
     Dhananjay Keskar, IBS, keskar@ibsindia.org

This paper deals with evolution in curriculum design,teaching pedagogy and process in management education.Globalization and
market dynamics has posed newer challenges to the management education system across the developed and developing
countries.Expectation of stakeholders in the process i.e. promoters,academicians,students,recruiters,government regulators and society
at large has undergone sea change.The primary focus of this study is how B-Schools are innovating,keeping key stakeholer i.e.student
as a focal point and a major beneficiary.These innovations in turn would create image of the institute as a proactive one and benefit in
its brand building.

9463 How B-schools present themselves: An Indian B-schools’ Experience
      Tejash Pujara, Tolani Institute of Management Studies, tejashpujara@gmail.com

Purpose - To understand the various attributes of the institute being emphasized by the Indian b-schools to build the school image and
thereby attracting the potential students. Method – Data are collected through content analysis of the advertisement / websites of b-
schools. Findings – ‘Placement’, ‘infrastructure’ and ‘library facility’ are top three attributes emphasized by the b-schools.Regional
differences were found on the emphasis of attributes. Contribution –The school’s responses to market forces have received less
attention in the literature. Present study attempts to fill this gap by providing empirical evidence of how b-schools market themselves
to the students.




                                                                  15
                                        SD-2, Sunday, January 1, 5:40-6:55 P.M.
                                           Session: Management Education
                                          Session Chair: Dr. Subhash Sharma
                                                Indus Business Academy

9416 From Indus (India in Us) to Indus (India in US): A New Age of India's Soft Power
      Subhash Sharma, Indus Business Academy, re_see@rediffmail.com

Indus is an evocative word invoking in our mind the idea of Indus Valley Civilization and the entire Indic tradition. This paper
presents a new perspective of Indian history in terms of Vedika, Hindika and Indika periods representing soft power of India during
ancient, medieval and modern times. Soft flow of Indian history is now spreading across the globe through emergence of Indiapuras.
In US this flow is represented by Spiritual force of YMCC (Yoga, Meditation, Cultural Connectivity), Social force of non-violence
advocated by Gandhi and Talent force of Knowledge workers.

9487 Impact of WOMC on Management Education
      Timira Shukla, Institute of Management Studies, Ghaziabad, timirashukla@gmail.com
      Anita Singh, Institute of Management Studies, anitasinghims@yahoo.com

Management education is a service characterized experience qualities. The choice criteria may be consumer-based, provider-based or
information-based. Most evidence indicates that personal sources of information like WOMC are more effective in initiating the
purchase. WOMC is ‘‘informal, person-to-person communication between a perceived noncommercial communicator and a receiver.
The conventional WOM refers to spoken words exchanged face-to-face. However, technology-facilitated written personal opinions
and experiences shared among acquaintances / strangers have come to typify computer-mediated WOM. The purpose of the study is to
identify the factors that impact student with specific reference to management education. The study is exploratory in nature.

9529 Knowledge Management in Professional Education
      Susheel Kandalgaonkar, IMDR, Pune, susheel@imdr.edu

Educational institution in management have not given due recognition to the importance of experiential learning as an alternative
methodology of teaching – learning on campus. B Schools have over-focused on dissemination of received knowledge and neglected
the process of generating valid and relevant knowledge in a context .Hence there is no real contribution to industry and society in
terms of knowledge. The author presents three examples from his experience on campus to suggest the possibility of applying
experiential learning methodology.




                                                                16
                                       SD-3, Sunday, January 1, 5:40-6:55 P.M.
                                                     Session: OB-I
                                       Session Chair: Prof. Radhakrishna Pillai
                                      Indian Institute of Management Kozhikode

9002 What is NOT Mangement ? A Proscriptive Approch to Management
     Abdolazim Karimi, Ministry of Education/Reaserch Institute for Education, karimi@rie.ir

Main purpose of this article has been to study of the pathology of management manners in organizations.Pathology of personnel,
pathology of missionary and methods which is the subject of this study.The comparison of the effects of proscriptive(negative)
management versus prescriptive management indicate that negative management leads to improve of self government and self control
among organization personnel. As a result what a manger should no to do is more important than what should to do. Key words:
Negative proscriptive proscriptive.

9491 Holistic Managerial Decision Making based on the Ancient Wisdom
      Radhakrishna Pillai, Indian Institute of Management, krishna@iimk.ac.in

Recently there is a great deal of re-thinking on management education across the world. The changing scenario demands for holistic
managerial decision making in challenging situations. In the case method, the case has to be seen only as a snapshot of the eternal
drama of events and any decision making will be accurate only when we understand the secrets of the Eternal Drama of events of
which case is only a snapshot. This paper explores the application of ancient wisdom of the eternal word drama of events in holistic
decision making.

9521 Examining Role Stress through the Gunas Framework: An Exploratory Study
      Rakesh Agrawal, Institute of Management Technology, rakeshagrawal.dr@gmail.com
      Dharmendra Sharma, Delhi College of Technology and Management, zealaman@gmail.com

While stress and role stress in Indian organizations have been examined earlier, no attempts have been made to relate stress to
traditional Indian constructs like gunas (and karma). This exploratory study attempts to examine the nature of role stresses
experienced by employees through the lens of ‘gunas’ framework, a framework for appreciating worldly dynamics. Data collected
from 85 managers of a large Indian public sector unit indicate that sattva is positively correlated with role overload and role
stagnation, while the other relationships are not significant.




                                                                17
                                         SD-4, Sunday, January 1, 5:40-6:55 P.M.
                                                    Session: Tutorial
                                            Session Chair: Dr. Y.G. Sivaram
                                              ICFAI Business School, Pune

9034 Designing Discrete Choice Experiments for Making Pricing Decisions
      Vinay Kanetkar, Dept of Marketing and Consumer Studies, University of Guelph, vkanetka@uoguelph.ca

Pricing decisions faced by most managers are challenging and create uncertainty for their respectiveorganization. The main purpose of
this presentation is to describe discrete choice and relatedmethods, so that managers can interpret results from discrete choice studies
and make better marketplacedecisions. There is extensive discussion and writing about the details of pricing decisions and their
implications. Consider following reality. Pricing decisions affect both revenue andprofitability that is because price influences the
level of demand at the brand as well as theproduct category level.Consequently, academic as well as market researcher have shown a
great deal of interest in understanding customer.




                                                                  18
                                       MA-1, Monday, January 2, 9:20-11:00 A.M.
                                                  Session: HRM-I
                                        Session Chair: Dr. Mallikarjunappa T
                                                Mangalore University
9028 Weighting Employee’s Performance Appraisal Indicators Aiming Intellectual
     Ahmad Akbari Dibavar, Industrial Management Institution Tabriz, ahmaddibavar@gmail.com

Intellectual capital was being recognized as a determining factor insuccess or failure of anorganization and organizations are trying
tofind agood niche in competitive fields via the resource-based view. This paper's aim is weighting and prioritizing employee's
performance appraisal indictors that have most effect on IC development in public sector organizations.Findings suggest that for
develop human capital, the indicator of proficiency, for organizational human capital, the indicator of interpersonal relation and for
develop relational capital, the indicator of customer service have most effective role. All inall indicator of proficiency was recognized
as the most effective indicator for IC expansion.

9410 The Balanced Score Card and the HR Function - Challenges for Implementation
      Balasubramaniam Sankaran, Allana Institute of Management Science, sbalagm@gmail.com

Globalization of Indian economy is compelling organization to rethink their future strategies. It is now widely recognized that
transformation is a pre-requisite to their survival and growth. Business organization in India especially public enterprises are
experiencing winds of change. For the HR function, there would not be a more existing and challenging opportunity than managing
the complexities of change and transformation. HR today is playing a lead role along with business functions in creating the necessary
momentum and internal capabilities.This paper examines the Challenges in Implementing the Balanced Score card in the Indian HR
environment.

9428 Effect of Employee Satisfaction on Organization Performance: An Empirical Study
      Kirti Arekar, K.J. Somaiya Institute of Management, deshmukh_k123@yahoo.com
      Bharati Deshpande, Kohinoor Business School, bharatidesh123@gmail.com
      Rashmi Sharma, K.J. Somaiya Institute of Management Studies & Resaerch, bahadur.rashmi@gmail.com
      SonamSomaiya, K.J. Somaiya Institute of Management Studies & Resaerch, sonamsomaiya3@gmail.com

The study revealed the relationship between employee satisfaction levels and the performance of the employees on the basis of their
satisfaction levels. Employee satisfaction was measured on parameters like financial benefits, work environment, role clarity,
employee relations, employee welfare and work stress. The sample size taken was 105 across all the departments in a leading of the
hospitality sector. A 4 point Likert Scale questionnaire was used for collecting the data. The data analysis showed that the satisfaction
level of the employees in the organization was very high which resulted in the smooth running of the organization.

9466 A Study of Factors Determining Executives’ Compensation in Indian Companies
      Mallikarjunappa T, Mangalore University, tmmallik@rediffmail.com
      Vidyalakshmi Nayak, Mangalore University, vidyalakshminayak@yahoo.com

Executives’ compensation is at the centre of controversy in the recent times as the developed economies are grappling with the
problem of recession. This study focuses on the determinants of the executive compensation in Indian companies. Directors’ benefits
is used as the proxy for executive compensation. The study uses the multiple regression method and the sample is BSE-200 index
companies. The results show that profitability and size are positively correlated with executive compensation and dividend payout
and firm performance have negative but insignificant relationship. Stock performance does not have any relationship with executive
compensation.




                                                                   19
                                       MA-2, Monday, January 2, 9:20-11:00 A.M.
                                             Session: Indian Capital Market
                                           Session Chair: Dr. Manjunatha T.
                                       Bapuji Academy of Management & Research

9417 Market Capitalisation of Equity Payouts – A Study on Infrastructure Companies
     Prasanna Padmanabhan, Sri Krishna Institutions, cpprasanna@gmail.com
     Manojkumar Nagaraj, Sri Krishna Institutions, mano.bluesky11@gmail.com
     Cyril Gurusamy Martin, Sri Krishna Institutions, cyrilbcomb@gmail.com

Infrastructure companies that get hold of regulatory approval were unable to go off into IPO market. The average subscription rate of
IPO’s of the non-infra company for 2007-11 was four times than that of infrastructure companies. Hence, the research aims to find out
the equity pay-outs and backward effects of ten infrastructure companies between 2007 and 2011. The results indicate that the average
equity growth rate was 17.80%. Six infrastructure companies’ securities were highly volatile. The lag in order flows of companies,
cash crunch, and contagion effect have created backward effect on the price elasticity of the infra companies scripts.

9478 An Evaluation of Retail Investor Confidence In Indian Capital Market
      Gopi K.T., Rao Bahadur Y Mahabaleswarappa Engineering College, gopi.vim@gmail.com
      Manjunatha Thathappa, Bapuji Academy of Management & Research, tmmanju87@rediffmail.com

This paper intends to establish the significance of expectations and confidence of Indian retail investors towards IPOs in Indian capital
market. Previous research of investors in other countries has shown that both of these attitudes manifest clear tendencies to change
through time and strongly influence the behaviour of the pragmatic markets. The field of behavioural finance an emerging field in
financial domain that takes explicit account of psychological factors is the driving force of this research. From the researchers and
academicians point of view, such a study will help in developing and intensifying knowledge in the field of behavioural finance.

9540 Does CAPM Approach Provide Solution to the Problem of Cost of Equity?
      Manjunatha Thathappa, Bapuji Academy of Management & Research, tmmanju87@rediffmail.com
      Mallikarjunappa T, Mangalore University, tmmallik@rediffmail.com

Weighted average cost of capital (WACC) is an important issue in corporate finance. WACC requires the computation of cost of
debt, preference and equity capital. While the cost of debt and preference can be computed using the financial statements, cost of
equity is a challenging task. This paper attempts to test whether capital asset pricing model (CAPM) can provide a solution to the
problem of cost of equity. We use the Nifty Index companies and apply the CAPM. The results show that CAPM is not a good
approach for computation of cost of equity.

9542 An Empirical Testing of Portfolio Theory in Indian Capital Market
      Manjunatha Thathappa, Bapuji Academy of Management & Research, tmmanju87@rediffmail.com
      Mallikarjunappa T, Mangalore University, tmmallik@rediffmail.com

Portfolio theory deals with building of efficient portfolios. Investors in the capital market prefer portfolio with least risk for a given
level of expected return. The present paper attempts to find out the efficient portfolios based on the NSE Nifty companies share price
data from Jan 1996 to Dec 2010. The empirical study shows that the portfolio return increases and risk decreases as we add more
number of stocks into portfolios of the sample stocks. This shows that investors can build the efficient portfolios in the Indian capital
market by adding more stocks.




                                                                   20
                                       MA-3, Monday, January 2, 9:20-11:00 A.M.
                                                 Session: Strategy-II
                                          Session Chair: Dr. Disha Awasthi
                                                   NTPC Limited

9031 Privatization Meanings, Methods and Cases- A short note
      Mohammad Reza Nahidi, Department of Economics,Tabriz Branch, Islamic Azad University,Tabriz, Iran
      m.nahidi.a@gmail.com

Privatization is one of the cornerstone projects of the countries seeking to speed up their economic growth. It is the project of
prioterizing the market mechanism by returning to it the functions unduly overtaken by the forces of the state. In more realistic terms,
the domain of privatization may extend from total ceding the ownership of publicly owned and operated enterprises to the private
sector at the one end of the spectrum to restructuring of government owned and operated enterprises based on commercial principles at
the other end.

9437 Core-Value Actualization: A Journey of a Noted Indian Public Sector
      Disha Awasthi, NTPC Limited, dishaten@rediffmail.com
      Ranjana Mittal, NTPC Limited, ranjana.mittal@gmail.com

Core values are the underlying, foundational principles that guide our mission, vision and strategies, and define who we are as an
organization. Many successful organizations agree upon and articulate their vision, mission or purpose, values, and strategies so all
organization members can enroll in and own their achievement. NTPC, one of the largest power sector utility in India articulated its
core values in the year 1995. Since then the company has been continuously working towards actualizing of core values. These values
are guiding in decisions and interactions however actualizing and relevance of core values needs to be strengthened further.

9541 Service Outsourcing - Peeping into the Indian Scenario
      Sachin Choudhry, Institute of Management Technology, sachin_choudhry@rediffmail.com

India and China are the hot destinations for most of the industrialized West, at least when it comes to seeking skilled yet cheap
manpower. In the outsourcing business, while China leads in manufacturing, India has a conspicuous edge in services over its
neighbor. But will India be able to maintain the momentum in service outsourcing? The question gains increasing importance
especially when services have become a significant contributor to India’s GDP. This article, therefore, looks at the current Indian BPO
sector, conducts a SWOT analysis of the sector, and inter alia tries to spell the future course of this sector.

9546 Modeling Strategic Human Resource Practices and Organisational Performance
     Rameshwar Dubey, Asian Council of Logistics Management, rameshwardubey@gmail.com
     Santosh Singh, CMJ University, santoshsingh98@gmail.com

In this study researchers aims to study on Impact of JIT environment on effect of Strategic Human Resource Practices on
Organisational Firm Performance.The study focuses on Manufacturing Firms in West Bengal which will be classified into two broad
categories one who practices JIT and another set who doesn't practice JIT based on initial exploratory survey based on companies
listed in Bengal Chambers of Commerce.

9568 Strategy, Structure, Culture and MCS: Results of A Few Indian Organizations
      RRK Sharma, IIT Kanpur, rrks@iitk.ac.in
      Sumita Srivastava, DEI, sumita.srivastav@gmail.com

Recently, Sharma et. Al. (2010) (in Int J of Strategic Management; V10(1), pp. 164-168) gave a framework that relates strategy,
structure, culture and management control system of organizations. Preliminary data from 11 Indian organizations gave partial support
to the framework of Sharma et al. (2010). As revealed by the study, culture was strongly related to strategy but organizations installed
multidimensional MCS systems in their organizations irrespective of the strategy pursued. Thus there is ample opportunity to revise
the framework of Sharma et al. (2010); even though there is need to have a larger sample size.




                                                                  21
                                        MA-4, Monday, January 2, 9:20-11:00 A.M.
                                            Session: Teaching and Learning
                                          Session Chair: Dr. Sangeeta Sharma
                                                      BITS, Pilani

9433 Self- Supporting Event: A New Pedagogical Approach For Budding Managers
      Kalpana Bhagwat, DES- Chintamanrao Institute of Management Development & Research, Kalpana_charu@yahoo.com
      Sweta Metha, DES- Chintamanrao Institute of Management Development & Research, swetametha@yahoo.co.in

Edu-preneurs in B-schoolsstrive for excellence in imparting managerial skills to their learners. Dynamic teaching- learning
methodologies are devised and adopted by these schools to be effective in their objective of disseminating scientific management
approach.The core objective of B-school is to equip students with enterprising skills.These schools strive to balance between
theoretical and practical orientation, within the given time frame. While balancing between these two aspects, they have to take into
consideration students from different intellectual levels. The researchers have experimented and have framed the opinion that learning
through ‘Self- Supporting Event’ can be a novel pedagogy.

9489 Brand Building of Management Institutes Through Social Media
      Sangeeta Sharma, BITS, sang@bits-pilani.ac.in

Management education has gained momentum through the passage of time. The proliferation of management institutes in India and
across the globe has generated fierce competition. Each institute aspires to attract the best of the student . To create the niche, the
institutes have started developing their own websites, as the advertising through traditional media is a passé. The paper attempts to
study the impact of social networking sites in building the image of the management institutes and also their effectiveness in
disseminating the information. It also looks into the creative strategies involved in developing those sites.

9503 Redefining Teaching: Making the Transition from Information Resource to Mentor
      Preeti Shirodkar, METs Institute of Management, preeti.shirodkar@gmail.com

Considering that the Indian tradition places a guru on the highest pedestal, offering him/her the status of God, it is important to closely
examine the role played by the faculty in shaping the management professional of today. Without really underestimating the need for
quality infrastructure and other resources, this paper would try to focus on what the faculty members in management institutes of
today can do differently, despite all the constraints placed on them, so that the professionals emerging from the management institutes
become a reflection of the requirements of the industry.

9575 Evaluating the Impact of Constructivist Multimedia Learning Environment: A BITS Pilani Approach
      Poonam Vyas, BITS Pilani, vyaspoonam71@gmail.com
      Sangeeta Sharma, Birla Institue of Technolgy and Science, 38.Sangeeta@gmail.com

The multimedia technology along with the emergence of constructivist approach has created a major shift in academic world. Viewing
this shift both in educational technology as well as in learning theories, this paper evaluates the efficacy of constructivist multimedia
learning environment as an alternative against the traditional form of instruction. For this purpose a survey has been carried out among
BITS, Pilani Languages group faculty as well as among the students of Technical Communication. The paper discusses the results of
the survey to deduce implications of constructivist multimedia learning environment to augment pedagogical benefits of multimedia
technology at international level.




                                                                    22
                                       MB-1, Monday, January 2, 11:30-12:45 P.M.
                                       Session: Management Education: Challenges
                                          Session Chair: Dr. Dhananjay Keskar
                                               ICFAI Business School, Pune

9413 Education Skepticism and Uproar in Management Education: A New Paradigm
      Priti Mahant, Dr. S. Radhakrishnana College of Business Management, priti.dsrcbm@gmail.com
      Shailesh Saraf, Dr. S. Radhakrishnan College of Business Management, shailesh.dsrcbm@gmail.com

Management education plays a decisive role in creating a product which is useful for corporate. Uproar in Management education
refers to the wavering which is nowadays hampering the management education. The pedagogy in Management Education provides
opportunity to test, understand & organize knowledge in competing environment. Increasing complexity in Management Education
require new paradigm which can be achieve through Industry Institute Interaction(I3)which will inculcate practical managerial
acumen in the upcoming business leader. As Management Faculty, one needs to concentrate on their strategic thinking and also
integrative management tools that will serve society and corporate.

9483 Management Education Environment: Challenges and Opportunities for a B-School
     Ramakrishna Yanamandra, Vignana Jyothi Institute of Management, y.ramakrishna@vjim.edu.in
     Ruchi Joshi, Kumaun University, ruchijoshi87@gmail.com

It’s been a jugglery task for many management institutions in the country, simultaneously trying to satisfy multiple stakeholders.
Increasing competition on one side and restrictions from the regulatory authorities of in India on the other side, B-Schools in India are
facing challenges for sustainability. Rising expectations of different stakeholders in the country are posing additional challenges and
are contributing towards increasing turbulence in management education. In this backdrop, how far the B-Schools are able to achieve
the basic objectives of management education, is becoming questionable. The present study aims to analyze the futuristic challenges
and opportunities for it.

9492 Systems Thinking Approach for Transforming Management Education
      Radhakrishna Pillai, Indian Institute of Management, krishna@iimk.ac.in
      Supriya KK, Indian Institute of Management Kozhikode, supriyakk04fpm@iimk.ac.in

Recent literature show that re-thinking is being done in management education to make it more relevant to managing the emerging
situations. A holistic development of the manager is required and today’s management education do not fulfill the requirements of
developing the knowledge, skills, and the values (knowing – doing – being ). This paper considers the factors that contribute to the
state of affairs of the management education based on ancient wisdom and apply system thinking approach to understand the situation
better and propose strategies for transforming the management education.

9494 Management Education in India: A perspective on existing challenges and roadmaps
     Jayesh Surisetti, Symbiosis Centre for Management Studies, jayeshsurisetti@gmail.com
     Neha Jain, Hidayatullah National Law University, nehajain.hnlu@gmail.com
     Manas Sarkar, Symbiosis Centre for Management Studies, manas.sarkar2010@gmail.com

Management education in India has had a very bleak inception. But with the changing scenario, there has been a paradigm shift
towards management with a monumental growth in its popularity as a postgraduate course. These changes are bound to bring about
some turmoil and uncertainties, first to the very concept of management and then to the sphere of management education in India. It is
these uncertain variables caused by virtue of the paradigm shift which shall be dealt with. This paper showcases such exigent
circumstances, sheds light on various challenges and proposes new roadmaps to deal with the aforementioned challenges.




                                                                   23
                                     MB-2, Monday, January 2, 11:30-12:45 P.M.
                                          Session: Marketing - Case Studies
                                           Session Chair: Prof. Nitin Joshi
                               Prin. L.N. Welingkar Inst. of Management Dev. Research

9418 Environment Friendly Car: A Study of Customer Awareness in Maharashtra
      Nitin Joshi, Prin. L.N. Welingkar Inst. of Management Dev. Research, nitin.joshi@welingkar.org
      D.P. Mishra, Prin. L.N. Welingkar Inst. of Management Dev. Research

The aim of the study is to understand the behaviour of the customer in the state of Maharashtra which is one of the most developed
states of India. The study is being carried out to understand the customer awareness on environment friendly car (EFC). 500
respondents have been asked to fill in a questionnaire. The study has been done keeping in mind gender and the academic qualification
of the respondents. With reference to the gender and the academic qualifications, it is observed that there is no significant difference in
the awareness levels with reference to the EFC.

9431 Marketing of Prepared Food and Food Wastage Control: A Study
     Annasaheb Gurav, D. R. K. College of Commerce, annasahebg@yahoo.co.in

Prepared food marketing and waste management is challenging to the hotel industry, where customers are not consuming complete
dish of ordered and served food of which 10- 40% goes waste in hotels. It is serious problem noticed by the researcher, where one can
produce an alternative marketable stuff, which can be used for birds, animals, biogas and fertilizers. Maxi-Mini prepared food sales
and waste respectively is the impact of short term excessive prepared food choice increases consumers’ weight and decreases wealth;
and it increases prepared food losses for long term due to consumers’ overweight and excessive marketing.

9447 Impulsive Buying Behaviour at Big Bazaar Kolhapur
      Sayali Pataskar, Hirahand Nemchand College of Commerce, sayalipataskar@gmail.com
      Chandrakant Dalvi, SIBER, drcsdalvi@yahoo.co.in

Impulsive purchasing, generally known as a consumer’s unplanned purchase is an important part of buyer behavior. The objective of
the study is to analyze the buying behaviour of the consumers’ of Big Bazaar, to measure the level of satisfaction derived by the
shoppers at Big Bazaar and to assess the future relationship between the retailer and his customers. The study is based on the primary
data collected from Big Bazaar in Kolhapur City with the help of a structured questionnaire. The findings of the study states that
consumer impulsive buying behaviour and customer satisfaction is linked with buying performance.

9909 Challenges to Make Bottom of the Pyramid Markets Profitable Ones
      Bhausaheb Londhe, Symbiosis Institute of Management Studies, drbrlondhe@gmail.com

Globalization has changed the ways by which companies create value. Strategies used by the global companies in post globalised era
in developing markets is not an extrapolation of the past experiences of developed countries, nor is it just about low costs and
outsourcing. The real opportunities lies in the proliferation of ways to design a better business concentrating on the BOP market.




                                                                    24
                                      MB-3, Monday, January 2, 11:30-12:45 P.M.
                                          Session: PGDM, MBA, and M.Com.
                                         Session Chair: Prof. Rahul Kulkarni
                                      Smt. S. M. Agrawal Institute of Management

9439 Growth of MBA Preparatory Resource Sites-A New Phenomenon
      Rajaram Surianarayanan, School of Liberal Studies, PDPU, rajarampsbb@gmail.com
      Tanushri Banerjee, Pandit Deendayal Petroleum University, tanushri.banerjee@sls.pdpu.ac.in

Students aspiring higher Management education take aptitude tests for admission in the Business schools. Coaching institutes across
the country train students for CAT which has recently gone online. With the growing functionality of the Internet, many website
portals are providing live information to students relating to their admission and placement status. Through these portals, the B
Schools also get an insight into the aspirants’ mindset thereby helping them to satisfy students’ curiosity. This paper discusses the
origin of MBA preparatory resource sites and their role in supporting customers (students and Management institutions) in making
informed decisions for growth and productivity.

9453 Autonomous PGDBM or University Affiliated MBA: Stakeholder Perspective
      Rahul Kulkarni, Smt.S.M.Agrawal Institute of Management, aim.rahul@gmail.com
      Pramod Chaudhari, M.J.College, prchaudhari58@yahoo.com
      Arvind Chaudhari, Bhusawal Arts, Science & P. O. Nahata Commerce College, anc.chaudhari@gmail.com

In this paper authors deals with perspective of management, teacher and student regarding choice among autonomous PGDBM and
University affiliated MBA. Management which is interested in starting management degree is prone for university affiliated MBA in
general but in metros autonomous PDDBM is preferred. Each has its own pros and cons. Student community is also shifting their
interest to PGDBM. In Maharashtra earlier mainly university affiliated MBA was preferred but now significant number of institutes
have started PGDBM.

9536 Comparative MBA and M. Com. Syllabi in Maharashtra Universities
      Mandar Kulkarni, S.B. College, mandarkulkarni1989@gmail.com

Even though MBA is most sought after qualification, M.Com has increased its popularity among students. Many universities in
Maharashtra are trying making M.Com more attractive. The major and minor specialization in M.Com is one of the efforts to make it
as better as MBA. The students who want to appear for Charted Accountant examination prefer for M.Com as post graduation. In this
paper comparative study of MBA and M.com syllabus is done covering state universities in Maharashtra.




                                                                 25
                                       MB-4, Monday, January 2, 11:30-12:45 P.M.
                                          Session: Supply Chain Management
                                         Session Chair: Dr. Rameshwar Dubey
                                        Asian Council of Logistics Management

9025 Detecting and Improving Unseen Cost Centers in Supply Chain,Using QFD
      Sajedeh Pourreza Zadeh, Industrial Management Institution-Azarbayjan Office,Tabriz, sajedeh.pourreza@live.com

The main objective of this research is cost reduction in production process in the supply chain of a dairy plant. Using two
questionnaires for analysis of “importance” and “present situation”, and applying TOPSIS techniques and QFD model for the first
time in this particular industry, it was targeted to propose operational guidelines for cost containment in dairy plants supply chain. In
the 1st HOQ , 10 indicators were identified as service characteristics, which can be used to improve the critical indicators of the
supply chain. Subsequently, using the 2nd quality table, the researchers introduced 10 key operation processes.

9412 Transforming Data Driven SCM to Demand Driven SCM through Lead Time Optimization
      Baba Gnanakumar Perpetran, Sri Krishna Arts and Science College, gnanakumar12000@yahoo.com
      Subramanian SriKrishnan, Sri Krishna Institutions, gokul650s@gmail.com
      Vishak S. Reddy, cyrilbcomb@gmail.com

Fierce competition and volatile demand in Indian retailing sector put supply chain decisions in a flux. Stock-out levels of the Indian
retail outlets exceeds 15 and retailers lost 41% sales due to stock-outs. “Common-sense heuristics” is lacking in the data-driven SCM
that incorporates the point of sales data. Retail mangers shift their focus towards demand driven SCM to overcome anomalies in data
driven SCM. This paper explores the application of lead time optimization strategy to find out real time demand visibility for volatile
and short lifecycle products by using simulation analysis among the SCM factors in a departmental store.

9545 Study on Truck Drivers Requirement in India
      Rameshwar Dubey, Asian Council of Logistics Management, rameshwardubey@gmail.com
      S K Bhattacharya, Asian Council of Logistics Management, ssas_skb@yahoo.co.in
      Bhaswar Mazumdar, MPS, bhaswarm2000@gmail.com

Indian logistics sector badly needs skilled workers. In the study conducted by Confederation of Indian in collaboration with KPMG
in the year,2007 estimates road freight segment need nearly 51 million truck drivers by 2015 where in similar study it has been
identified that India has roughly only some 3 million truck drivers for medium and heavy commercial vehicles. This issue is going
badly hit the logistics sector India which is the backbone of India economic growth story.The present study proposes a theoretical
framework on truck drivers shortages in India and it's impact on Logistics Performance.




                                                                   26
                                         MD-1, Monday, January 2, 3:30-4:45 P.M.
                                                     Session: Banking-I
                                        Session Chair: Dr. Vishnuprsad Nagadevara
                                         Indian Institute of Management Bangalore

9024 Exploring the Intellectual Structure of Accounting Studies
      Chi-Hsiang Duan, Chang Jung Christian University, dcs200608@yahoo.com.tw

This study explores and maps the intellectual structure of accounting studies from 1996 to 2005. It attempts to identify the relevant
publications and influential scholars as well as the correlations among these publications using citation and co-citation analyses.
Bibliometrics and social network analysis techniques are used to examine 34,764 cited references in 647 articles from two accounting
related journals in SSCI and SCI databases. Four factors emerged: (1) evaluation of accounting, (2) agency theory, (3) financial
disclosure and (4) information content. This study provides a systematic and objective tool to evaluate knowledge nodes in accounting
research.

9032 Assessing the Privatization of Iranian Banking Industry: An Intellectual Capital
      Mohammadreza Nahidi, Department of Economics,Tabriz Branch, Islamic Azad University,Tabriz,Iran
      m.nahidi.a@gmail.com

Privatization is the full or partial transfer of ownership of public sector assets to the private sector. To assess the banking privatization
of Iran, we used the efficiency measures to investigate the impact of privatization on Iranian banking performance. The results
indicate that there are vast differences in the performance of the two sectors. Our empirical results support the hypothesis that private
banks are more efficient than state-owned banks (SOBs). So the privatization has increased the efficiency of Iranian industry.

9406 Efficiency of Banks in India - Evaluation and Policies for Improvement
      Vishnuprsad Nagadevara, Indian Institute of Management Bangalore, nagadev@iimb.ernet.in
      Feroze S Sheriff, Indian Institute of Management, ferozes10@iimb.ernet.in
      A K Prabhakar, Indian Institute of Management, prabhakarak10@iimb.ernet.in

This paper empirically estimates and analyzes relative efficiency of various public sector, private sector and foreign banks in India
using Data Envelopment Analysis. The ratios published by RBI for various banks in the years 2008, 2009 and 2010 were used for the
analysis. The analysis is carried out on the entire set as well as on individual categories of the banks. Inter-temporal shifts in relative
efficiencies were also analyzed. Various factors that impact the efficiencies of the banks are identified. Finally, policy measures for
banks that can bring about improvement in the performance of inefficient banks are suggested.




                                                                     27
                                          MD-2, Monday, January 2, 3:30-4:45 P.M.
                                                   Session: Globalization
                                             Session Chair: Dr. Umesh Mishra
                                                     Patna University

9033 IHRM and Effective Global Staffing Systems in the Iranian Context
      Parva Asadi, Payam Noor University, aries_p_21@yahoo.com

The creation of global HR systems remains a real challenge for organizations fighting to stay competitive in aglobalized
marketplace.In addressing this ongoing “challenge,” inthis paper we first examine important global staffing issues andthe practices
that should be implemented tocreate asuccessful international global staffing strategy. Second, we paint a picture ofthe economic and
labor conditions ofIran within abroader global marketplace.Finally,we specifically review Iranian HR managers' challenges in staffing,
as well as identify the core and unique competencies necessary for carrying out effective Iranian domestic and international
staffing strategies globalized economy.

9040 Understanding Mobile Payments: Lessons from India, Singapore, Hong Kong and the USA
      Kala Seal, Loyola Marymount University, kseal@lmu.edu
      Meiling Pope, Loyola Marymount University, popgm@gmail.com
      Nadya Enachscu, Loyola Marymount University, nadyapb@gmail.com
      RyanPantages, Loyola Marymount University, rpantage@gmail.com
      CoreyJoshlin, Loyola Marymount University, cjoshlin@lmu.edu

Worldwide explosive growth of mobile phones, growing capabilities of the devices to do much more than simple phone calls and their
penetration to all levels of the society have made this revolutionary technology as the potential principal means for communication,
entertainment, information access and shopping. The personal nature of the device has generated attention of mobile network
operators, retailers, and financial institutions for its potential as an alternative method for financial transaction including payment. This
paper presents the result of a study on the current state of mobile payments in the US, India, Hong Kong and Singapore.

9449 Managing Change on Global Convergence in Financial Reporting
     Umesh Mishra, Patna University, umishra.pu@gmail.com

The global convergence of financial reporting is expected to cause upheaval in companies’ finances and profitability etc. The issue of
global convergence has also gained momentum in India. But a ‘big bang’ approach to change can be disruptive and painful without
planning for effective change. The paper evaluates the insight into and approach to managing the change on the global convergence in
financial reporting by the corporate units in Patna. Findings highlight that the companies approach to change is without planning for
managing change smoothly and effectively.

9474 Challenges Before Management Education in a Global Scenario
      Nagendra Jha, Patna University, nkjhacommercepu@gmail.com
      R. N. Mishra, Patna University, Rnm52@rediffmail.com
      P. Kumar, M.A.C. of Engineering and Technology, Mr.pkumar65@rediffmail.com

The current topical challenges regarding quality, transparency, decisional autonomy, sustainable development and pro-activity in
identifying and managing resources is the priority of the 21st century. The new education framework particularly the knowledge-
based society has to conceive new means for offering to learners` new competences, abilities and skills, a new pattern of behavior and
a new organizational culture. Structural reform of the existing education and training system is mandatory for surviving and be
competitive in the global markets. This paper explores the weaknesses of management education and highlights the strengths of the
system to suggest improvements.




                                                                     28
                                     MD-3, Monday, January 2, 3:30-4:45 P.M.
                               Session: Management Education: Contemporary Issues
                                         Session Chair: Prof. Vipin Dewan
                               Centre for Management Training & Research, Kharar

9452 E-readiness of Colleges Implementing e-suvidha: Challenges and Opportunities
      Rahul Kulkarni, Smt.S.M.Agrawal Institute of Management, aim.rahul@gmail.com
      Pramod Chaudhari, M.J.College, prchaudhari58@yahoo.com

The success of educational e-governance in colleges depends on many factors and e-readiness is major of them. E-readiness is defined
as the degree to which a community is prepared and has the potential to participate in the Networked World. It is also defined as the
ability to use information and communication technologies (ICT) to develop one's economy and to foster one's welfare. In this study
author investigates the challenges and opportunities about e-readiness of colleges implementing e-suvidha under educational e-
governance framework in North Maharashtra University.

9504 Turning Over a New Leaf: Making Management Education Adapt to the Changing Times
      Minouti Naik, Mumbai Educational Trust, minoutinaik@gmail.com

Management Education today stands at crossroads. An MBA degree has lost the supreme value it held, earlier, as the quality of MBAs
graduating from the ever increasing number of Management Institutes is suspect. This paper would help come up with ways, to ensure
that Management Education be made relevant, to the needs of the industry and help in bridging the gap between ‘what is’ and ‘what
should be’. This paper also aims at charting out a roadmap for Management Education, by getting inputs from the academia and
industry, so as to make Management Education dynamic.

9557 Management Education: Contemporary Issues
     Vipin Dewan, Centre for Management Training & Research, Kharar, vipin.dewan@gmail.com

Formal Management education originated at Harvard over a hundred years ago. In the next few decades, the MBA degree became a
passport to excellent career and life. Nearly fifty years back, management education took shape in India through IIMs and some Indian
Universities. MBA became a coveted degree in India too. However, in the last ten years, due to indiscriminate opening up of
management institutes, MBA has been reduced to just another degree, not yielding the desired expectations of career. The issues
relating to this decline in the value of the degree are discussed and a few remedies proposed.




                                                                 29
                                       MD-4, Monday, January 2, 3:30-4:45 P.M.
                                                    Session: OB-II
                                            Session Chair: Dr. Dipti Sethi
                                           Christ Institute of Management

9415 Facilitation Model to Manage Resistance
      Dipti Sethi, Christ Institute of Management, diptisethi@gmail.com

In Organizational Change Management Interventions, while facilitating process interventions, culling out emerging leaders from
amongst the employees at the organizational levels would help in resistance management ,by the change management team
.Boyatzis’ Resonant Leadership model , Zahar’s Spiritual intelligence , Goleman s ‘ Emotional Intelligence & the servant leadership
model have been explored in this paper. Narayana’ s application of “ Gita to Management” Yoga, Art of Living, Vipassna too has
been reviewed.Present paper has come up with a Facilitation Model to minimise resistance during a change management process.

9469 Understanding and Conducting Effective Brainstorming Sessions
      Meenakshi Raman, BITS Pilani, K K Birla Goa Campus, raman.mee@gmail.com

Brainstorming is a process to get maximum number of ideas on a specific area of interest. It can also be defined as a conference
technique by which a group attempts to find a solution to a specific problem by amassing all the ideas spontaneously brought forth by
its members. It is an effective tool for problem solving and decision making in organizations of any nature. If conducted effectively,
brainstorming sessions may yield a number of creative solutions to the problems faced by organizations. This paper discusses the
details of running effective brainstormning sessions.

9482 A Snapshot on Quality Worklife Parameters in Academics
      Shiney Chib, DMIMS, shinychib@gmail.com

QWL refers to the level of satisfaction, motivation, involvement and commitment individuals experience with respect to their line at
work. QWL practice involves acquiring, training, developing, motivating and appraising for the best performance of the employees
as per organizational objectives. In the field of Academics, an academician has to fulfill both academics as well as the non academic
responsibilities. This research is an empirical study on the various parameters, which leads to the QWL among the engineering and
the management faculties in Nagpur region.




                                                                 30
                                        ME-1, Monday, January 2, 4:50-6:00 P.M.
                                           Session: Higher Education Issues
                                          Session Chair: Dr. Bibek Banerjee
                                                    IMT Ghaziabad

9012 Readiness of National Universities in Convergence Application of International Financial Reporting Standard
      Holly Deviarti, Bina Nusantara University, bunda_mustafa@yahoo.com
      Heri Sukendar, Bina Nusantara University, Heris1024@yaho.com
      Teguh Sriwidadi, Bina Nusantara University, Teguhfemale@gmail.com

Based on agreement of G20 Indonesian government will have enacted time limit of IFRS application for all business entities having
accountability of public and state institutions at least on 1 January 2012. Objectives of this research are to evaluate and analyze
curriculum alteration phase for interuniversities-IFRS preparation, to compare interuniversities-IFRS curriculum alteration
preparation. State university campus provided appearance that IFRS application only needs alteration of 20% from all curriculums,
while private universities executed composition of curricular alteration almost 40%, not only replaced books of lecture subjects but
also added lecture subjects.

9029 Challenge of Intellectual Capital Development through Higher Education
      Ahmad Akbari Dibavar, Industrial Management Institution Tabriz, ahmaddibavar@gmail.com

Higher education is the engine of growth forany nation through intellectual capital formation.This imparts necessary knowledge and
skills to the people enabling them to contribute towards national development.Higher education is more critical tothe eveloping
countries.Higher education can also bea means of social mobility through intellectual capital formation.This will bepossible when
education ismarket driven, effective,dynamic and accessible byall.Funding is central in both capacity building and facilitation of
access to higher education.The conventional mode of public funding suffers from some inherent limitations in quality and
quantity.Private funding tends to be expensive and inaccessible tothe average citizens and poor.

9036 Service Quality in Higher Education: Comparing the Perceptions of Stakeholders
      Malliga Marimuthu, Universiti Sains Malaysia, malliga@usm.my
      Ishak Ismail, Universiti Sains Malaysia, iishak@usm.my

Due to the rising competition between higher educational institutions, there is an increasing awareness of the importance of enhancing
service quality to ensure the institutions continuous survival and success in the competitive market. However providing precise and
adequate services to the customers from various backgrounds in the stakeholders list (e.g. faculty, student, parent, and employer)
became great challenges to the higher educational institution nowadays. This paper empirically examines issues and some critical
aspects concerning the development of service quality measures for educational institution that include various members of
stakeholders as customers.

9551 Talent Management in Higher Education
      Rupali Singh, HITM, rupalisingh10@gmail.com
      Tripti Singh, MNNIT, tripti.singh70@gmail.com
      Ami Saran Kapur, HITM, kapurami@gmail.com
      ManishVerma, HITM, kverma0@gmail.com

Today, almost all sectors are engaged into 'Talent War'. It is quite encouraging to see Indian education sector getting poised for major
reforms, with something new from the HRD ministry appearing regularly in the media. One of the major issues highlighted in the
media is "Faculty motivation, development, retention and remuneration". While realizing the importance of paying attention on the
teachers of Higher Education, this paper attempts to trace the history of Talent Management in Higher Education since its inception.




                                                                  31
                                         ME-2, Monday, January 2, 4:50-6:00 P.M.
                                               Session: HRM- Case Studies
                                              Session Chair: Dr. Saroj Koul
                                              Jindal Global Business School

9464 Examining the Relationship of Work Life Conflict, Job Satisfaction and Turnover Intentions of Banking Professionals in
      Kutch
      Sampada Kapse, Tolani Institutute of Management Studies, sampada_k2001@yahoo.com
      Manju Raisinghani

This paper examines the effect of job satisfaction and work life balance on turnover intentions of bankers in the Kutch region. A
questionnaire is used to elicit data from 150 banking professionals on their work life balance. The results of the study show that the
bankers who are satisfied with their jobs are having less intention of leaving their job. Analysis is also been done based on gender for
their work life balance and turnover intention. The study contributes to the existing literature by providing empirical evidence to
explore the said relationship.

9519 Critical Factors Affecting Retention: Case of the Indian IT Industry
      Saroj Koul, Jindal Global Business School, skoul@jgu.edu.in
      Pooja Batra, Jindal Global Business School, 10jgbs-pwadhwa@jgu.edu.in

The attrition rate of IT industry in first fiscal of 2011 stood at 23% (BS, 2011). Attrition is number of employees who are leaving the
organizing before finishing the project or retirement. Various factors affecting the attrition rate include financial compensation;
training and development; promotion; recognition; challenging work; innovation and creativity; leadership style; autonomy; and job
satisfaction (Cieri and Kramar, 2005). The objective of the paper is to identify critical factors of retention and to suggest strategies to
overcome higher attrition rate.




                                                                    32
                                      ME-3, Monday, January 2, 4:50-6:00 P.M.
                                      Session: Management Education: Quality
                                         Session Chair: Dr. Raghuvir Singh
                                   JK Padampat Singhania Institute of Management

9490 Accreditation as Quality Assurance Tool: Designing a Framework for Mgt. Education
      Raghuvir Singh, JK Padampat Singhania Institute of Management, rs_dhayal@yahoo.com

The paper shows importance & benefits of accreditation for stakeholders in management education. The proposed Indian accreditation
system is input driven suggesting that if certain inputs in numbers are available it shall assure quality which is at variance with the
existing reputed international accreditation systems. The paper suggests four important issues that must be taken into consideration in
the proposed framework which are: Minimal involvement by the governmental agencies, opening doors for independent bodies as
accreditation agencies, assuring that these agencies do not become accreditation mills and integrating the experience and systems of
international accreditation bodies.

9528 Ranking of Management Education Institutions in India
      Vikram Parekh, SIES College of Management Studies, prof.vikramparekh@gmail.com

Management Education in India is going through a very important juncture of defining its future sustainability, on the one hand there
is an increasing number of campuses of quality institutions like IIM, ISB, IMT, SP Jain has been opening their news campus in India
and also other countries abroad. On another hand there are a growing number of management institutions to fill the second and third
layer demand. Under this complex background this research paper is an attempt to study the various ranking of management
institutions in India along with a perception study of key stakeholders towards such rankings.




                                                                  33
                                        ME-4, Monday, January 2, 4:50-6:00 P.M.
                                           Session: Manufacturing Industry
                                           Session Chair: Dr. Atul Agarwal
                                         University of Illinois Springfield, USA

9010 Status of Lean Implementation in Chinese Manufacturing
      Atul Agarwal, University of Illinois Springfield, aagar3@uis.edu
      Li Xiaoqing, University of Illinois, xli1@uis.edu
      He Xiaogang, Shanghai University of Finance and Economics, hxg@mail.shufe.edu.cn

Recently, lean enterprise has emerged as a new paradigm to achieve competitive advantage. Its implementation continues to be a
major challenge for most companies. Given that China has now emerged as the “factory” of the world, not much exists in literature on
the degree of lean implementation among Chinese firms. This empirical study deals with exploring the degree of lean implementation
across Chinese manufacturing firms. The study results are expected to fill the void in the literature and help us understand the
challenges facing the emerging economies in their adoption of new paradigms like lean manufacturing.

9035 Field Research on Design Management in the Manufacturing Industry
      Fumihiko Isada, Graduate School of Health Care Sciences, Jikei Institute, f-isada@ghsj.ac.jp
      Yuriko Isada, Kwansei Gakuin University, yuriko@kwansei.ac.jp

This study clarifies the impact of design management in manufacturing industry. And, the study clarifies what type of design
management is effective. A questionnaire was provided to 100 companies. The design of the items in the questionnaire followed the
framework of Kaplan & Norton’s Strategy Map. The usefulness of working on design management was verified. It was verified that
creating a management structure was necessary for design management. Furthermore, it was shown that the results of design
management were improved more by substantial, organized action by the top leadership.

9486 Review on Maintainability Evaluation
      Balasaheb Gandhare, National Institiute of Industrial Engineering, bs_principal@rediffmail.com

Maintainability has been studied extensively.This paper reviews the literature of evaluation of maintainability . Related articles
appearing in the international journals from 2000 to 2011 are gathered and analyzed so that the following three questions can be
answered: (i) Which approaches were prevalently applied? (ii) Which evaluating criteria were paid more attention to? (iii) Is there any
inadequacy of the approaches? Based on the inadequacy, if any, some improvements and possible future work are recommended.




                                                                  34
                                        TA-1, Tuesday, January 3, 9:20-11:00 A.M.
                                                   Session: Banking-II
                                           Session Chair: Dr. Narinder Bhasin
                                                   AXIS Bank Limited

9037 Survey of Influencing Factors in Institutionalization of E-Banking Services
      Sara Hosseini, Alghadir University of Tabriz, sara.hosseini63@gmail.com

Research method used is descriptive -survey. The statistical population of survey includes employees and active customers of Tabriz
Agricultural bank's branches. Sample volume using a stratified sampling for 102 employees and 207 customers were calculated. Data
collection tool is a questionnaire. Reliability using Cronbach's coefficient of 86 percent for employees and 80 percent for customers
was calculated. The results of this study it was found that all four factors(cultural - social factors,Technical- specialized factors,
financial- economic factors and managerial - strategic factors)considered in the study was influencing in the institutionalization of
electronic banking at the bank branches are peasant Tabriz.

9401 Study of Report on Customer Services in Bank
      Narinder Bhasin, AXIS Bank Limited, dr.narinder.bhasin@gmail.com

Review the existing system of attending to customer service in banks - approach, attitude and fair treatment to customers from retail,
small and pensioners segment. b. Evaluate the existing system of grievance redressal mechanism prevalent in banks, its structure
and efficacy and recommend measures for resolution of complaints. c. Examine the functioning of Banking Ombudsman Scheme - its
structure, legal framework and recommend steps to make it more effective . d. Examine the possible methods of leveraging
technology for better customer service with proper safeguards including legal aspects in the light of increasing use of Internet and IT .

9455 Measuring Service Quality in Retail Banking Sector in Context of Gujarat
     Parmita Mehta, MEFGI, parmita.mehta80@gmail.com

Purpose:1. Measurement of service quality in retail banking context 2. Segmentation 3. Determination of the five dimensions
Methodology:: The SERVQUAL measuring instrument is used in conducting this research categorizing customers into two a priori
segments of high perceived service quality and low perceived service quality. Findings: Reliability dimension of service quality shows
the highest shortfall and assurance shows the smallest shortfall. ‘Responsiveness’ was found first for customer satisfaction and loyalty
intention while ‘Tangibility’ stood second.

9553 Role of Commercial Banks for Green Banking in India
      Srinivas Subbarao Pasumarti, Dept. of Commerce & Mgt. Studies, M.R.P.G.College, ss_pasumarti@yahoo.co.in
      Hanumantharao K, Dept. of Commerce & Mgt. Studies, khrao.pgcollege@gmail.com

Banking sector is one of the major stake holders in the Industrial sector; it can find itself faced with credit risk and liability risks.
Further, environmental impact might affect the quality of assets and also rate of return of banks. Thus the banks should go green and
play a pro-active role to take environmental and ecological aspects as part of their lending principle. This paper explores the
importance of Green Banking, highlights the important lessons for sustainable banking and development in India besides proposing
policy measures.




                                                                   35
                                         TA-2, Tuesday, January 3, 9:20-11:00 A.M.
                                                 Session: Entrepreneurship
                                            Session Chair: Dr. Ruchika Sharma
                                                        BITS, Pilani

9430 Entrepreneurial Intent-A Review of Literature
      Indira Singh, NITIE, indirasinngh@gmail.com
      Rakesh Raut, SCMHRD, rakeshraut09@gmail.com
      T. Prasad, NITIE, nitieprasad@gmail.com

Theoretical models of entrepreneurship suggest that an individual’s intention to start an enterprise is a strong predictor of individual
entrepreneurial action. Less understood are factors that influence the likelihood of entrepreneurial intentions and nascent
entrepreneurial behaviour. Also it has emerged that individual entrepreneurial intent is a key construct in research on new business
formation. The literature argues that entrepreneurial intentions depend on perceptions of desirability and perceptions of feasibility. If
entrepreneurial intentions precede entrepreneurial behaviour, then entrepreneurship educators should benefit from intentions-based
research in entrepreneurship. This paper examines such antecedents of entrepreneurial intent.

9462 Enabling Success Factors and Strategies for Products of Small Entrepreneurs
      Ravi Kiran, SSIT, raviarjun40@gmail.com
      C.B.Vijaya Vittala, HMSIT, palasandra_vittala@yahoo.com

Small Entrepreneurs are major contributors to the economic growth and job creation. In this research an attempt is made to explore the
factors and strategies contributing to the success and failures of the products of small entrepreneurs. Statistical analysis is done to find
out which factor plays a significant role for the success of the product developed by small entrepreneur. A regression model has been
developed to forecast the success or failure of the product which will be useful for small entrepreneurs much before the product is
released to market.

9473 Development of Women Entrepreneurship - Challenges and Opportunities
      Nagendra Jha, Patna University, nkjhacommercepu@gmail.com

Women have undergone a radical transformation from merely a homemaker to a dynamic multifaceted personality contributing to the
socio-economic growth worldwide. Women participation with proper recognition in development process is the pre- requisite of
balanced growth of today’s economy. A move from family management to enterprise management may be easier for them. Today,
more and more women are seeking economic opportunity and self determination through enterprise creation and are well prepared to
grab the opportunities of the multi-polar world. This paper examines the opportunities and the problems of women entrepreneurs in
India particularly in Bihar.

9484 Use of Advertising Messages to Teach Entrepreneurship
      Ruchika Sharma, Birla Institute of Technology and Science, ruchika.sharma363@gmail.com
      Sangeeta Sharma, Birla Institue of Technolgy and Science, 38.Sangeeta@gmail.com

Advertising is one of the forms of communication which most human beings are directly or indirectly involved with. Advertisers use
most creative form of language to appeal to masses and to make a firm grip on their subconscious minds. Entrepreneurial education in
India is still under a paradigm shift and under this scenario the think tank i.e. academicians have to continuously strive to augment the
promotion of youth acuity in entrepreneurship. This papers aims at exploring innovative ways of instigating entrepreneurial education
in the young minds, through well established brand associations triggered by advertising messages.

9501 Entrepreneurship in Sugarcane Truck Transport Business
      R. S. Nilpankar, Ajara Mahavidyalay, shradharamsub@yahoo.co.in

Transport is indispensable for the assembling and dispersal of raw materials and goods. It encourages the promotion of several
industries. Road transport is a supplementary and complementary mode of transport to complete the movement carried out by other
modes of transport. Truck transport is most popular mode of road transport. Entrepreneurship is the driving force to create empires
from simple ideas. It is a managerial process of organizing, operating and assuming the risk of new business venture. Truck transport
business is a challenging activity where, entrepreneur wants to take various risk.




                                                                    36
                                        TA-3, Tuesday, January 3, 9:20-11:00 A.M.
                                                      Session: Finance
                                               Session Chair: Mr. Rajeeva S.
                                       Bapuji Institute of Engineering & Technology

9015 Analyzing and Evaluating Investment projects Using Fuzzy Approaches
      Hadi Meftahi, Payame Nour, meftahi.hadi@yahoo.com

Since the financial flows as well as interest rate projects are faced with uncertainties,. The aim of This research is to use fuzzy theory
in the face of this uncertainty. the alternate theory can be fuzzy sets (fuzzy numberslowest value the most likely value and the greatest
value. Techniques net present value, uniform annual value and benefits to costs ratio fuzzy approaches have been developed with
special references to project fuzzy data in order to be used in evaluating investment project.

9480 Fama and French Model: Cash Earnings per Share Tests
      Rajeeva S, Bapuji Institute of Engineering & Technology, srajdvg@yahoo.co.in
      Manjunatha Thathappa, Bapuji Academy of Management & Research, tmmanju87@rediffmail.com

The study tests whether cash earnings per share (CEPS) as envisaged in the Fama and French three-factor model for N S E listed
companies during 1996-2010. The results show that growth in CEPS of a portfolio when regressed with the corresponding growth in
factor portfolios like market, size (SMB) and value (HML), these variables behave in the same way as the returns model of Fama and
French three factor. This paper shows that growth in CEPS of portfolios behave the same way as the returns model of Fama and
French three factor model in Indian market.

9522 Performance Persistence of Mutual Funds with Special Reference to MIP Funds
      Gauri Prabhu, AISSMS Institute of Management, gauri6474@gmail.com

Mutual Funds offer an opportunity to the common man to invest in a professionally managed and diversified set of securities. They are
primarily categorized as equity funds, debt funds and monthly income funds. Monthly Income Plan (MIPs) funds invest a major
portion in debt securities and are therefore more suitable for investors looking for steady returns. There are around 50 mutual fund
houses offering MIP funds and therefore it is difficult for the investor to take a decision. This paper uses regression analysis to find out
whether MIP funds continuously outperform their benchmark.




                                                                    37
                                       TA-4, Tuesday, January 3, 9:20-11:00 A.M.
                                                   Session: HRM-II
                                         Session Chair: Mr. Siraj Ur Rahman
                                                   Institute of HRD

9414 Total Productivity and Employee Engagement
      Balasubramaniam Sankaran, Allana Institute of Management Science, sbalagm@gmail.com
      Selvalakshmi V., Allan Institute of Management Science, selvalakshmimba@gmail.com

Employee engagement is an integrated window of individual capabilities and organizational results.Levearing the multiple –talents of
the employee for the organization growth and individual growth leads to an win-win scenario, i.e: employer & employee. Every
employee has three dimensions to his work.. This paper tries to understand the various facets of employee engagement pertaining to
innovation process and leading to innovation Index in the organization, to harness this under utilized goldmine. This interplay helps
the employees fit into the employer’s challenges and growth in the organization.

9550 HR Practices and Org. Commitment in Self-Financed & Govt Educational Institutions
      Vikaram Jeet Thakur, Innocent Hearts Group of Institutions, vikram.thakur84@gmail.com
      Sayeed Zafar, Innocent Hearts Group of Institutions, sayeedz@gmail.com

The present research aims to study the HRM Practices and Organizational Commitment. 215 Respondents from self-financed
professional institutions were used as respondents to find out the HRM practices and OC . The Result Shows that the academicians
from Govt. Prof. institutions are less Committed but more satisfied with HRM Practices notable on dimensions of satisfactions, hiring
practices, pay packages and communication practices as compared to self financed institutes. the relationship b/w various dimensions
of HRM Practices and OC were found positively correlated.

9554 Organizational Commitments and Job Satisfaction among Faculty of UP & Punjab
      Afroze Nazneen, Innocent Hearts Group of Institutions, ufrose2kids@yahoo.in
      Sayeed Zafar, IHGI, sayeedz@yahoo.com

The present research aims to study the Organizational commitment and job satisfaction. 215 faculty from self financed professional
institutions of UP and Punjab were used as respondents to find out the job satisfaction and Organizational Commitment. The Result
shows that faculty members of Punjab are more satisfied but less committed than their UP counterparts. The relationship between
various dimensions of organizational commitment and job satisfaction were found positively correlated.

9574 Competencies for Developing Recruitment and Selection Professionals
      Siraj Ur Rahman, Institute of HRD, siraj@ihrd.in

Recruitment function has undergone a sea change in the recent times. It has gained strategic significance as the war for talent is
increasingly becoming competitive. In order to succeed in this war for right talent the recruitment and selection professionals must
possess competencies to recruit and select right kind of people. This paper aims to develop a competency framework for training and
developing recruitment and selection professionals.




                                                                 38
                                     TC-1, Tuesday, January 3, 1:30-2:45 P.M.
                                                Session: Leadership
                                     Session Chair: Dr. Shabnam Priyadarshini
                                Centre for Management Training & Research, Kharar

9030 Intellectual Capital and Transformational Leadership Style
      Parva Asadi, Payam Noor University, aries_p_21@yahoo.com

As intellectual capital is increasingly becoming important,organizations need aspecial formof leadershipthat has been compatible with
strong abilities and skills,and establish commitment to lifelong learning. Appropriate leadership is requires for intellectual capital
development; however,there has been little empirical analysis ofthe theoretical relationships among organizational capitals and
leadership styles.This articleexamines the relation between level of intellectual capital and leadership styles in SME’s of
telecommunication industry.

9471 Leadership Pedagogy: Impact of Prior Work Experience on Student Perception
      Niranjan Janardhanan, HSBC, ninja.srini@gmail.com
      Mona Shah, NICMAR, mnshah@nicmar.ac.in

Interpersonal skills, managing complexity and ethics seem to be recommended by researchers as the key factors of leadership
pedagogy in project management education. This paper focuses on student experience during a postgraduate program in project
management and aims to identify differences in the students’ perception of these aspects of leadership, depending on their level of
prior work experience. Since management education programs in India target students both with and without prior work experience,
the understanding of the differences in perception between these two types of students will help academicians to modify their
pedagogy to cater to both audiences effectively.

9556 Gender and Leadership Stereotypes amongst Management Students
      Shabnam Priyadarshini, Centre for Management Training & Research, Kharar, shabnamp@gmail.com

The objective of the present study was to see if gender differences exist in the broad gender stereotypical (agentic, communal) and
leadership-specific (task-oriented, relationship-oriented, transformational) characteristics attributed to men, women, and managers in
general. For this purpose, two distinct samples of male (359) and female (296) students enrolled in post-graduate management courses
in Chandigarh region were used. The results show that male students’ ratings deviated significantly from ratings made by females,
particularly for the condition of women in general. Results also suggest a same-sex bias among female respondents for the leadership
scales.




                                                                 39
                                          TC-2, Tuesday, January 3, 1:30-2:45 P.M.
                                                      Session: OB-III
                                             Session Chair: Dr. Radha Sharma
                                            Management Development Institute

9018 Effect of Religiosity on Environmentally Friendly Behaviour
      Rajendra Mulye, RMIT University, raju.mulye@rmit.edu.au
      Sally Caruana, RMIT University, sally.caruana@fwa.gov.au

The objective of this study was to ascertain if adherence to a particular religion, in this case, Christians or Hindus and the religiosity –
the degree of commitment to a religion – has any influence on attitude towards the environment and environmentally friendly
behaviour. The study found high correlation between religiosity and environmental attitude. There were systematic differences across
the two samples, from Australia and India, on how adherence to a religion affected environmental attitudes, with no differences seen
in the Australian population, but a significantly higher positive environmental attitude expressed by the Hindus in the Indian sample.

9023 Personality & Group Performance: Role of Personality Similarity & Composition
      Devasheesh Bhave, Concordia University, dbhave@jmsb.concordia.ca
      Amit Kramer, University of Illinois, kram@illinois.edu
      Tiffany Johnson, University of Illinois, tdjohnso@illinois.edu

We examine whether a work group’s performance is affected by the group’s Big Five personality composition (i.e., trait variability
and minimum score). Results based on two different experimental tasks, an additive task requiring differing skills from group
members, and a conjunctive task requiring high interdependence among group members, indicate that variability in extraversion is
related to better group performance on the additive task but not on the conjunctive task, and that higher emotional stability minimum
score is related to better group performance on the conjunctive task but not on the additive task. Implications are discussed.

9472 SOS Village: The Enigma of Professionalization of Social Responsibility
      Hemanth Goparaj, MDI, Hemanth.Goparaj@berkadia.com
      Radha Sharma, Management Development Institute, radha@mdi.ac.in

A case of Save our Soul (SOS), an international NGO which has emerged as an institutionalized response to responsibility towards
unfortunate children's needs since 1949. Built on family-based concept SOS works under SOS Kinderdorf International in 132
countries, in the spirit of the United Nations Convention on the Rights of the Child. The specialized training, that ‘Mothers’ receive, is
based on emotional intelligence making them sensitive to the special needs of the children to overcome their trauma. Principles and
processes of management at SOS village, Hyderabad would be examined and issues about the rights of professional mothers would be
raised.

9573 Simple Natural Ways of Reversing Effects of Stress due to Life’s Uncertainties and Turbulence
      Sony Kumari, S-VYASA, sonykarmanidhi@gmail.com
      Alex Hankey, S-VYASA, alexhankey@gmail.com

Yoga-based methods are now accepted means of restoring mental and emotional balance after severe disturbances, even Post
Traumatic Stress Disorder (PTSD). They can rapidly restore health for many pathologies, and are increasingly accepted as easy-to-
maintain and enjoyable approaches to preventive health care. Many city school systems in various parts of the world now incorporate
Yoga-based techniques into the curriculum to increase the fulfillment of students’ potential. India, the land of Yoga, is now
rediscovering Yoga’s pertinence to solving burdgeoning health problems of affluence. Student life offers a unique opportunity to gain
these benefits while training.




                                                                    40
                                      TC-3, Tuesday, January 3, 1:30-2:45 P.M.
                                                  Session: Retailing
                                        Session Chair: Dr. Bernadette Dsilva
                                   K.G. Mittal Institute of Management & Research

9407 An Overview of Marketing Skills of Street Vendors in Mumbai: An Empirical Study
      Bernadette Dsilva, K.G. Mittal Institute of Management & Research, bernadette.dsilva@gmail.com
      Stephen Dsilva, Jamnalal Bajaj Institute of Management Studies, st.dsilva@gmail.com
      Roshni Bhuptani, K.G. Mittal Institute of Management & Research, bhuptaniroshni@yahoo.com

Street vending is not only a source of employment but provide affordable services to the majority of population. The role played by
the hawkers in the economy as also in the society needs to be given due credit because these vendors provide a low-cost option of
providing goods to the consumer. The poorer sections of the city in particular procure a large number of their daily needs from the
street vendors, as the goods sold are cheap and are usually made by local producers. The present study aims at exploring the marketing
skills of street vendors.

9451 Buying Attitude towards Grocery Retailing Services of Super Markets in Solapur
      Anil Barbole, Chh.Shivaji Night College, dranilbarbole@yahoo.in
      Varsha Borade, Bharti Vidayapeeth

This study examines the impact of a customer buying attitude on various grocery products in supermarkets. The growing competition
among the retailers and the increased customer dissatisfaction among customer are reasons for the grocery retailers strive to know
their customers. The different shopping patterns are evident owing to varied customer tastes and environment. Each customer
develops the unique shopping style. Such decision making style provide information to understand different attitude and behaviors of
customer. The study aims to focus the exact role of Retail Grocery in Super Markets. & thus incorporates the market vision in
general.

9549 A Study of ORS, RE and OC in Retail Sector
      Pretty Bhalla, Innocent Hearts Group of Institutions, bhalla.pretty@gmail.com
      Sayeed Zafar, Innocent Hearts Group of Institutions, sayeedz@gmail.com

The present research explored that RE and Org. culture is attributed to ORS in retail sector. stress is a dynamic condition in which an
individual is confronted with an opportunity, constrain or demand related to what he or she desires and for which outcome is perceived
to be both uncertain and important. 210 respondents were randomly selected from various retail outlets to determine ORS, Role
Efficacy and OCTAPACE Profile that represent Org. Culture. ORS has shown to have a negative impact on RE and Org. Culture.




                                                                  41
                                         TC-4, Tuesday, January 3, 1:30-2:45 P.M.
                                                   Session: Technology
                                         Session Chair: Dr. Bernard Arogyaswamy
                                                     LeMoyne College

9008 Low Carbon and Renewable Sources of Electrical Power: A Paradigm Shift and New Business Models
      Bernard Arogyaswamy, LeMoyne College, arogyas@lemoyne.edu

This paper investigates some methods by which major declines in carbon are being pursued, such as installation of more efficient heat
transfer processes, carbon capture and storage, and the expanded deployment of renewable energy sources. The technological
evolution of solar photovoltaics, including complementary products( batteries, inverters, etc.), and the rapidly expanding wind energy
field, both on land and offshore, are discussed. The case for a new paradigm of electricity based on decentralization and a smart grid is
made, with the suggestion that during the interim period, while renewable sources are “in transition”, active business model
innovation is imperative.

9460 Digital Literacy in Education
      Rahul Bakshi, Pandit Deendayal Petroleum University, rahulpbakshi@gmail.com
      Tanushri Banerjee, Pandit Deendayal Petroleum University, tanushri.banerjee@sls.pdpu.ac.in

Digital Literacy can provide extra information which a student or researcher is looking for. It can guide people for their career path,
informing about the pros and cons of his subject choices and listing down the best alternatives.A digitally sound company will have a
competitive advantage over others in better communication, strategic thinking and better decision process. It can gain more resources
in terms of information which is the key to an organisation’s success. Data mining , Web 2.0 , Social Networking Sites are some of
the factors taken into considerations.

9461 Augmented Reality Mechanical Assist Device
      Rahul Bakshi, Pandit Deendayal Petroleum University, rahulpbakshi@gmail.com

Augmented reality is a field of research which is a combination of real world and computer generated data where computer generated
graphics and images interact with real world objects. Overall it is virtual reality interacting with real world objectsThe paper discusses
about a concept for an augmentation tool (Mechanical Assist Device). The device (termed as ARMAD) guides a person when
repairing a car for known problems. It helps the user to step through a procedure to solve it by his own without incurring the cost of
mechanic or auto repairing firm.




                                                                   42
                                      TD-1, Tuesday, January 3, 3:00-4:15 P.M.
                                       Session: B-school-Industry Partnership
                                          Session Chair: Prof. Rajesh Panda
                                   Symbiosis Institute of Business Management, Pune

9450 Scope and Potential of Business Consultancy in Colleges
      Annasaheb Gurav, D. R. K. College of Commerce, annasahebg@yahoo.co.in

Consultancy activities are very important for students and teachers for providing practical exposure with decision making ability.
Teachers are the builders of “HUMAN CAPITAL” in the hub of HR, where creates surplus and financial self sufficiency. 96%
colleges are not doing consultancy although 81% teachers are interested in consultancy. The cell should collect the industrial issues for
consultancy. Staff Academic Colleges should start consultancy training programmes. The researcher has suggested more than 55 types
of Consultancy Avenue to the teachers and students for self empowerment. Teachers should started “Edu-tancy” (Education +
Consultancy) in the colleges with five steps model.

9538 Spectrum of Avenues for Academe - Industry Partnership
      Mahalaxmi Krishnan, K J Somaiya College of Arts and Commerce, kmahalaxmi@live.com

To meet the current and future challenges, industry needs men of caliber. They however find that graduates churned out by Indian
Universities and B-Schools are no longer able to cope with the demands of present working environment. This paper traces the need
for academe-industry partnership, how the two can work closely for mutual gains and identify avenues for effective interfaces between
them. Modes and mix of interfaces should be identified depending on the long term growth and development of both. Research should
be done to develop a flexible Industry Partnership Model for different academic set up.

9547 Niche B Schools: Addressing Requirements of Emerging Industries
      Rajesh Panda, Symbiosis Institute of Business Management, Pune, rajeshpanda@sibm.edu

A big chunk of outgoing students from tier-2 and tier-3 B Schools in India lack in hands on experience and are not employable at
managerial positions. The paper suggests that B Schools must innovate, partner with industry and create industry specific programmes
catering to emerging sectors like Retail, IT and BPO, Energy, Food Processing etc. It considers perspectives developed by other
researchers on tertiary education and tries to add the body of knowledge by creating a framework for creation of Niche B Schools
addressing the requirement of emerging industries instead of competing in the traditional management education sector.




                                                                   43
                                         TD-2, Tuesday, January 3, 3:00-4:15 P.M.
                                                   Session: Innovation
                                           Session Chair: Dr. Narinder Bhasin
                                                   AXIS Bank Limited

9020 Innovation and its Impacts on the Efficiency of Organizations in the Third Mille
      Abdujavad Khalili, Islamic Azad University, javad.khalili@gmail.com

It is very important to consider that quick global changes have resulted in changes in the creativity and innovation. Countries which
are the sources of innovations can adapt to the new conditions and in line with changes to the process, obviously, in today's complex
world, organizations successful in competing with others who can make the best advantage of the opportunities ahead, and this is
possible only with increased creativity and innovation. this paper is aimed at proving the assumption and tries to express the
importance of creative and innovative organizations in this category in the third millennium.

9402 Innovations in E Banking - Real Time Gross Settlement
      Narinder Bhasin, AXIS Bank Limited, dr.narinder.bhasin@gmail.com

Real time gross settlement systems (RTGS) are funds transfer systems where transfer of money or securities takes place from one
bank to another on a "real time" and on "gross" basis. Settlement in "real time" means payment transaction is not subjected to any
waiting period. The transactions are settled as soon as they are processed. "Gross settlement" means the transaction is settled on one to
one basis without bunching or netting with any other transaction. Once processed, payments are final and irrevocable. RTGS is an
inter-bank fund transfer system (settlement) Settling funds on a transaction by transaction basis (gross).

9534 ERP for Small Business: A Study of Tally ERP
      Mandar Kulkarni, S.B. College, mandarkulkarni1989@gmail.com

ERP is very advantageous for business. Unification of all key operational systems enables better decision making. There are SAP,
BAAN and PeopleSoft like products available for big businesses. The high cost of ERP software is major factor for Small and
Medium Enterprises. But software companies are now offering few ERP products for SME as well. The small businesses are now
blessed with ERP software called Tally ERP. This is web based ERP software covering important functional areas and available at
reasonable prize. This paper deals with various aspects of Tally ERP for small business.




                                                                   44
                                        TD-3, Tuesday, January 3, 3:00-4:15 P.M.
                                            Session: Inventory Management
                                          Session Chair: Dr. Sudhakar Achath
                                             Amrita Vishwa Vidyapeetham

9027 Single Machine Weighted Tardiness problem with position based Learning Effects
      Jaideep Naidu, Philadelphia University, naiduj@philau.edu

The traditional machine scheduling problems assume that the processing time of a job is independent of its position in the production
sequence. However, in numerous practical situations, the processing time of a given product is shorter if it is sequenced later, rather
than earlier in a sequence. This phenomenon is known as “learning effect”. Thus, unit costs decrease as firms produce more of a
product and enhance their knowledge and experience. We study the case of the one machine weighted tardiness problem and present
our results.

9432 Simplification of EOQ Model for Planned Shortages using Equivalent Holding Cost
      Bhausaheb Kharde, Amrutvahini Engineering College, khardebr@yahoo.com
      Gahininath Vikhe Patil, Amrutvahin Engineering College, gjvploni@yahho.co.in
      Keshav Nandurkar, K. K. Wagh College of Engineering, Nasik, keshav1965@gmail.com

We propose the concept of Equivalent Holding Cost (EHC). We demonstrate Economic Order Quantity with Backordering (EOQB)
model simplifies to the level of EOQ model (in terms of formulae and difficulty-level). We propose “Factor for Back-ordering” or
“Factor for Planned Shortages”. We derive that the product of factor for backordering and holding cost is the Equivalent Holding Cost
for EOQB model. This magically simplifies EOQB model.

9570 An Inventory Model for Time Varying Deterioration and Price Dependent Quadratic Demand
      R. Venkateswrlu, GITAM University, rangavajhala_v@yahoo.co.in
      R. Mohan, College of Military Engineering, mohan_rayappan@yahoo.co.in

A deterministic inventory model is developed for deteriorating items when the demand rate is assumed to be a function of price which
is quadratic in nature and the deterioration rate is proportional to time. The model is solved when shortages occur in inventory. Later,
the case of no shortages is discussed. The sensitivity analysis of the model is discussed with a numerical example.

9571 MRP and Inventory Management Practices: A Case Study of HMT Tractors Limited
     Sudhakar Achath, Amrita Vishwa Vidyapeetham (University), s.m.achath@gmail.com
     Azhar Mohammed

This is a study of processes supporting the materials planning and purchase functions of HMT Tractors Ltd., Pinjore. It shows how the
company reengineered a turnaround, eliminating legacy systems in response to falling demand. HMT has customized its MRP-based
ordering system. Primary and secondary data are used to understand master scheduling and inventory recording, to evaluate merits and
pitfalls, and show the development of methods for process improvement. Interestingly, while a main weakness is in inventory record
accuracy, strengths of the company are in in-built processes for real-time computation of material requirements, and competent and
reliable vendors.




                                                                  45
46
  PAPERS
IN-ABSENTIA
48
9011 The Role of Process Owner on BPM-System Implementation Success
      Mahed Maddah, University of Tehran, m.maddah@ut.ac.ir
      Nastaran Hajiheydari, University of Tehran, nhheidari@ut.ac.ir

Business Process Management as an organizational-issue is essential for leveraging business output of tasks and procedures. BPM-
system success is of critical importance for managers and it has been investigated in different researches. Different classifications of
CSFs for BPM-system implementation indicate people as one of the most important factors. That means every organization must
consider individuals as a critical factor to improve system performance. In this research, we aim at poring over the Process Owner as
one of the critical positions in BPM implementation. We suppose three concepts dealing with process owner’s role in BPMS
implementation individuals, process and organizational structure.

9101 Joint Efforts in Product Creation
      Gustav Tomek, Czech Technical University in Prague, tomek@fel.cvut.cz
      V?ra Vávrová, Czech Technical Univesity in Prague, vavrovav@fel.cvut.cz

From the point of view of market orientation and competitiveness enhancement, the value generation chain constitutes a potential for
differentiation of product creation from the customer point of view. The management thereof must respect both the company’s
interests and market requirements. The chain is also the place of inconsistencies in the interpretation of the marketing concept within
the company. A complex tool to create the prerequisites for effective partnership and provide flexibility in relation to market
requirements is the operative production management principle. The work uses experience gained from research in companies in the
Czech Republic.

9104 Challenges of Albanian Agribusiness Sector for the Increase of Competitiveness
      Aida Gabeta, gabetaaida@yahoo.com
      Majlinda Bello, majlinda_bello@yahoo.com
      Eva Dhimitri, evadhimitri@yahoo.co.uk

We’re living in an economic situation where always more and more the trades are extending and consisting on that the economy is
facing with the high competitiveness of imported products. The immediate goal in the agribusiness sector is the quality improvement
of agricultural and food production. The objective of this paper is to identify the opportunities as well as challenges and possible
solutions facing the Albanian agribusiness sector. This research consist in the identification of strategies and possible solutions to
increase the competitiveness of the sector.

9105 Euroisation of the Albanian Economy-a Close Reallity and an Irreversible Process
      Majlinda Bello, majlinda_bello@yahoo.com
      Aida Gabeta, gabetaaida@yahoo.com
      Mirela Cini, mirelacini@yahoo.com
      Euroisation of the Albanian Economy-a Close Reallity and an Irreversible Process

The integration of Albania into European Union has been an aspiration expressed very clearly throughout the final two decades.The
political integration will be accompanied with the monetary integration.The Albanian economy is showing a progressive euroisation
of the Albanian Bank (from 39% in 2006 up to 56% in 2010). In this situation, it must be taken into consideration the one-sided
euroisation alternative. The Albanian integration towards EU is an irreversible process, that’s why the issue isn’t posed like this: Will
the Albanian economy be part of euroze? But when it will happen?

9106 Role of Business Communication in Knowledge Management Organization
      Babita Mukherjee, Prince Sultan University, rinimukherjee21@gmail.com
      Aroop Mukherjee, AOM Member, mukherjee_aroop@yahoo.com
      Akshay Bhatia, King Saud University, akshay-bhatia@live.com

It has been identified that in the knowledge management organizations, Business Communication has disseminated from the decision-
making level. To be more efficient communicators, knowledge workers should have excellent interpersonal communication skills.
However, Knowledge professionals are unacquainted with its needs to perform everyday activities in an organization. Business
Communication plays a vital role to integrate stability and relationship across an organization structure. The endeavor in this article is
to determine the key aspects of effective business communication that are necessary for the success of a knowledge management
organization.




                                                                   49
9408 From Accounting to Operations: Conceptualizing a New Sustainability Framework
      Santanu Mandal, Icfai Business School, shaan.nitw@gmail.com

Sustainable development has touched every realm of human civilization since last decade. Sustainable operations and sustainable
supply chains as new research dimensions have drawn considerable interest .Many research has tried it to investigate sustainability
from several angles. With the advent of IT, many studies have tried to establish several conceptual and empirical models. For e.g. Dao
et al.(2011)have tried to investigate how bundling IT,HRM and SCM resources can help building sustainability capabilities. In this
paper an effort has been made to integrate Accounting, Finance, Marketing & Operations can be bundled with IT resources for
building an integrated sustainability framework

9423 Where have All the Teachers gone?
     Ramajanaki Iyer Doraiswamy, Veer Narmad South Gujarat University, Surat, ramaiyer2008@gmail.com

Where have all the teachers gone?. The truth and sorry state of affairs in business schools operating in India is the shortage of good
teachers. Students lack teachers who have wider research interests, corporate experience and a commitment to the profession. Students
end being taught by visiting faculty and others who end up in teaching primarily because they cannot go anywhere else depriving the
students of the immense benefits of having a committed qualified teacher. This conceptual paper tries to discuss reasons, for people
taking up teaching as a profession, and the shortage of good teachers in Business Schools.

9426 Distance Language Programs: Innovatory Approach for Language Education
      Somayeh Mahdi, University of Pune, mahdi.somayeh@yahoo.com
      Lalita Vartak, University of Pune, lvartak@gmail.com

Considering the complexity of today’s life and science and technology revolution, new systems of ELT delivery should be provided in
higher education systems, which enable the modern learners to cope with barriers of language learning. Although distance education is
an innovatory approach to education which is not a new concept, but it can be considered as a modern method of EFL education and
delivery. This paper aims to study the efficiency of distance education programs in Improving Language skills of EFL learners and
find out their success rates.

9427 Linking Knowledge Management and HR Performance and Practices for Sustainable Development
      Mehdi Shariatmadari, Islamic Azad University, Central Organization, mehdishariatmadari@yahoo.com
      Somayeh Mahdi, University of Pune, mahdi.somayeh@yahoo.com

Organizations nowadays are challenged to make knowledge more productive as a competitive resource in a complex and
unpredictable environment. Owing to the increasing importance of HR practices to the competitive advantages of organizations in the
rapidly changing knowledge-based economy, it is vital to examine the determinants on the HR performance and knowledge
management and their effects on organizational outcomes (productivity and efficiency).The present paper aims to examine the
relationship between the determinants of HR performance and knowledge management in Islamic Azad University. The findings
provide evidence that knowledge management plays a significant role to improve HR performance and practices.

9434 Customer Satisfaction of Internet Banking and Theory of Big Push
      Mahtab Alam, School of Management, Sumandeep Vidyapeeth, mahtab.researcher@gmail.com
      Ankita Soni, School of Management, Sumandeep Vidyapeeth, ankisoni8@yahoo.com

The purpose of this study is to find out the Customer satisfaction of internet banking users which leads to make more loyal customer
and hence loyalty leads to the attracting more customer, expansion of business and increase in net profit.The finding of the study
shows that there is a significant variation in the level of satisfaction among internet banking users. The satisfaction of an Internet
banking users depends upon Reliability, Responsiveness, Security, Ease of use and Tangible. Study also suggests that in which
segment there is a need of BIG PUSH to improve the overall satisfaction of the customers.

9435 Stress of the Police Personnel at Wagodhiya Police Station in Vadodara City
      Kalpesh Naik, Dept. Commerce and Business Management, Faculty of Commerce, M. S. University of Baroda
      kalpeshnaikmsu@gmail.com

The Purpose of this research is to find out level of stress among police personnel at Waghodiya Police Station in Vadodara city. Open
ended Questionnaire has been used to collect the data among police personnel at Waghodiya police station. Each and every employee
has been included in this study of the same police station.The finding of the study suggests that there is a significant difference of level
of stress among police personnel at Waghodiya police station. Sources of stress vary as per their nature of profile, shifts, designation,
role and responsibilities.

                                                                    50
9444 Global Business Leadership Capabilities
      Aruna Deshpande, Alkesh Dinesh Mody Institute, aruna.deshpande@gmail.com

To compete globally organisations have to be more innovative ,effective, productive, and profitable in an increasingly global and
challenging economy, thus they design dynamic leadership programmes to address clear and compelling corporate needs with well-
defined outcomes. To translate productivity into a true growth engine, lead by performance of leaders in key functional decision
making positions. The Research reveals that it is critical for organizations to establish effective leadership competency models to
successfully identify and nurture leadership within their organizations and can dramatically increase their chances of building and
retaining world-class leadership teams by successfully assessing and developing employees’ leadership ability.

9470 Practical Approaches to Embedding Emotional Intelligence Training in the Curriculum
      Suma Manjunath, Acharya Institute of Management & Sciences, Sumatm2000@yahoo.co.in

The work conducted in most organizations has changed dramatically in the last 20 years. There are now fewer levels of management
and management styles are less autocratic. Naturally, the criteria for success at work are changing too. Increasingly, new yardsticks
are being applied to choose who will be hired and who will not, who will be let go and who will be retained, and who will be past over
or promoted. Emotional intelligence may be the (long-sought) missing link but a problem with our current education system is over
emphasis on IQ.

9475 Blue Ocean Strategy - A Critical Analysis of Application on Indian Companies
      Smita Shukla, Alkesh Dinesh Mody Institute, University of Mumbai, smitashukla_in@yahoo.com

Blue Ocean Strategy is much discussed strategic approach that needs to be followed by such companies that wish to beat the market
competition. This paper analyses the practical application of Blue ocean strategy in case of Indian companies. This paper also
discusses the risk factors/negatives associated with the emergence of application of Blue Ocean Strategy in India/ worldwide.

9495 Relationship between OCB and Organizational Justice at Work Place
      Neetu Choudhary, National Institute of Technology, Kurukshetra, neetu141@rediffmail.com
      P.J. Philip
      R. K. Deswal

Study examined the relationship between organizational justice and organizational citizenship behavior in a sample of 240 service
sector employees from Haryana, Delhi and NCR region. Distributive, procedural, and interactional justice interacted to predict
organizational citizenship behavior. A relation between distributive justice and OCB was found only when there was low interactional
and procedural justice. The 2-way interaction of distributive and procedural justice was observed only at a low level of interactional
justice, and the 2-way interaction of distributive and interactional justice was observed only at a low level of procedural justice.

9498 Academic Staff Development: Challenges of Higher Education
      Mehdi Shariatmadari, Islamic Azad University, Central Organization, mehdishariatmadari@yahoo.com
      Somayeh Mahdi, University of Pune, mahdi.somayeh@yahoo.com

Stepping in the new era of information technology imposes the need to redefine teachers’ roles. This has become more complex and
demands specialized training and qualifications, which, in turn, lead to changing the paradigms of pre-service and in-service teacher
training. It is necessary to evaluate whether its goals and aims have actually been achieved. The main focus of this paper is to evaluate
the effects of teachers’ short-term training programs from the viewpoint of administrators of Islamic Azad University and University
of Pune in order to evaluate the efficiency and rate of success in teacher training programs.

9500 The Attitude Virus- Curing Negativity at the Workplace
      Rupa Shah, Shree Saraswati Education Sansthan Group of Institute, rupa_shah2006@rediffmail.com
      Pinky Talati, Indukaka Ipcowal Institue of Management, pinkyntalati@gmail.com

Negativity spread in a matter of minutes, and before anyone realizes what has happened, the entire workplace can be affected. This is
not a physical illness but it is an attitude virus that causes negativity in all it touches. It can affect the weak or powerful, the home or
workplace, the worker or employer. Worst of all, if not discovered and eliminated quickly, the virus can spread to epidemic
proportions, leading to loss of confidence, enthusiasm, creativity, productivity and it is quite expensive too. Therefore, this paper
focuses on finding preventive actions- “cures” for managing negativity virus at organization.

9544 Managing Quality with Quantity in a Higher Technical Education Institute in India
     D. S. Grewal, Universal Group of Institutes, Dalvinder45@yahoo.co.in
     Zaffer Sayeed, Innocent Heart Group of institutes
                                                                    51
Field of education management as a sub field of human resources management has found established because of the massive increase
in the student population, faculty, resources and funds requirements in India. Despite the increasing number of students in HTEIs, only
4% students from rural area are able to get admissions in universities in Punjab (Ghuman, 2007). As a result of poor admissions in
rural area institutes; these suffered in funds; faculty; teaching and development, research, results, placements and image building.
These were complex problems and require to be essentially solved to provide the proper balanced development.

9561 Service Quality Towards Student Satisfaction: An Empirical Investigation
      Jyoti Yadav, V. P. Institute of Management Studies And Research, jyoti_sim1674@yahoo.co.in

This study attempts to examine the relationship between service quality dimensions and overall service quality (tangibility,
responsiveness, reliability, assurance and empathy) and students satisfaction. Furthermore, this study is also examining critical factors
in service quality dimensions (tangibility, responsiveness, reliability, assurance and empathy) that contribute most to the satisfaction
of the students. This study was conducted using a set of questionnaire to 100 Management students from reputed Management
institutions, Sangli and Miraj City, Maharashtra. The study will provide results from empirical test of these relationships.

9562 Challenges and Constraints of Production, Marketing and Export of Litchi
      Rohatash Bhardwaj, Pacific Academy of Higher Education and Research University, dr_rohitaash@yahoo.co.in
      Kindeya Gebrehiwot, Mekelle University, Kindeyagl@yahoo.com
      Goitom Tegegn, Mekelle University, goitom1998@gmail.com

In India, litchi ranks seventh in area and ninth in production among fruit crops, but in value terms, it ranks sixth. Though the yield and
area of litchi is increasing but India’s share in world litchi trade is negligible. Some of the important reasons accounted for this are
short production and marketing period, post harvesting handling, transportation and lack of proper infrastructure and high prices. For
increasing the India’s export share, the Indian litchi should be price competitive and the price analysis of Litchi fruit helps in
identifying the competitiveness and the factors affecting the prices.

9563 Microfinance and Women Empowerment: An Impact Study of Self Help Groups
     Rohatash Bhardwaj, Pacific Academy of Higher Education and Research University, dr_rohitaash@yahoo.co.in
     Kindeya Gebrehiwot, Mekelle University, Kindeyagl@yahoo.com

The study aimed to assess the impact of microfinance on socio-economic empowerment of women SHGs members in Nainital district
of Uttarakhand .The study was based on the data collected from 87 women members of self help groups (SHGs).The women SHGs
were under SGSY and NABARD category. The study aimed to assess the impact of microfinance on socio-economic empowerment of
women SHGs members in Nainital district of Uttarakhand. The socioeconomic profile of women members of SHGs across the models
were compared taking age, poverty level, education, caste, health, type of family, size of family and type of land holdings.

9803 Employee Relationship Model: An Emerging Stride
      Renu Vij, Baddi university of Emerging Science & Technology, renuvij@gmail.com

Economic growth of the country especially in the services sector has created options not only in relationship management emerged as
a tool used by marketers to counter fickle customer loyalty reaching out of increased options. Researchers found that success of CRM
emerged as a tool used by marketers to counter fickle customer loyalty resulting out of increased options. This has challenged the
erstwhile tenure of stay and form of administration and governance of organisations.

9804 Determining the Influencing Factors of Marketing Strategy on Performance
      Adrijit Basu, CMC Limited, adrijit@rediffmail.com

The present study is an attempt to identify and analyze various motivating factors for strategic marketing planning in the context of
FMCG Dealers of Kolkata. Drawing from extensive literature review, the study develops a research model of factors and variable
relationships considered being essential for the performence based marketing strategy. Concluding from the model, the research
hypothesize that the credibility of marketing strategy depends on the external business environments and its formulation process. The
causal relationships amongst these variables were analyzed by structural equation model. It determines the effectiveness of the
implementation of the strategy in achieving the desired performance.

9805 Significance of Perceived Convenience of Purchase of Product in Customer Equity
      Babeet Gupta, Bhagwant University, babeetgupta@rediffmail.com

This paper considers the aspect of convenience of purchase in increasing the customer equity in a competitive scenario. The
automobile industry in UAE has been studied.. Convenience of purchase is one of the key aspects in increasing the customer equity.
Significance of this factor is proved through primary research which is carried out by administering questionnaire to potential
                                                                   52
automobile customers in UAE. Statistical analysis and hypothesis testing is carried out and significance of convenience of purchase is
established. It is concluded that the firms should focus on increasing the value through focusing on various aspects of convenience of
purchase.

9807 Managing Turbulence and Uncertainities in Organization Behavior
     Lalitha Bhavani Kondaveeti, Ramachandra College of Engineering, kondaveetilb@gmail.com

Organizations have entered a new era characterized by rapid,dramatic and turbulent changes. Several emerging trends are impacting
organizational life. Of these emerging trends, three will be examined: Environmental uncertainty & dependence, Technology and Size.
These trends create tensions for organizational leaders and employees as they go through waves of changes in their organizations. The
substantial organizational turbulence has affected managers’ careers in the last two decades.The tensions produced by these trends
cannot be solved. They have to be managed. Effective approaches in organizational change and alternatives will require leaders and
employees to develop greater resilience in confronting these tensions.

9808 Energy Diplomacy for Energy Security
      Kishlaya Misra, School of Petroleum Management, Pandit Deendayal Petroleum University, kishlayamba2012@gmail.com

The growth of any economy in the world needs energy to propel it to move forward. As the world and the nation progresses with the
increased population and increased industrialization the need for the energy is growing with each passing day. The nations have made
the indigenous exploration and production of resources a priority. The diplomacy becomes an imperative because there are nations
with energy exporting capacity while other nations need to import energy on a long lasting priority. The paper shall discuss how
energy diplomacy helps nations to achieve their goal of energy security.

9811 Knowledge Management Perspectives in Business Communication – A framework
      Aroop Mukherjee, AOM Member, mukherjee_aroop@yahoo.com
      Babita Mukherjee, College of Women, Department of General Studies, Prince Sultan University, bmukherjee1@yahoo.com

Aspire of this paper is to develop a framework of a competent method for the use of knowledge management with effective business
communication skills that boost managerial affirmation and enhance employee productivity. It has been widely accepted that business
communication plays an important role in communications between the employees for better understanding of activities within
organization. In this context, very little work has been done on the awareness of perceptive and communicating the use of knowledge
management among the workforce in organization.

9813 Celebrity Endorsement: A Stratagem to Influence Perception and Behavior Towards Brands
      Tanusree Bhowmick, D.S.M.S, b.tanu83@gmail.com

PurposeThis paper aims to obtain a view on how celebrity endorsement influences consumers’ perception and buying behavior
towards brands.The Notion There has been a remarkable increase in celebrity endorsement as well as endorsers, since the late 19th
century. Marketers and advertisers are now fervidly turning to celebrity endorsements as a tool to sway consumer behavior in favor of
brand building, despite all pitfalls and associated risks. Main Contribution This article intends to provide greater insight into the nature
of celebrity endorsement in the context of branding and consumer behavior.

9814 Management Education in a Changing World: Emerging Issues and Challenges
     Ashish Gupta, M N National Institute of Technology, ashishgupta.vbn@gmail.com

Changing economic conditions and intensification of global competition have given management education an increasingly central
role in the success of individuals and corporations. Management education on has spread in the last fifteen years in India.
Management education, at this juncture, needs a critical examination as only developing talent can take India forward. The purpose of
this paper is to engage all concerned in a serious issues and challenges with a view to revitalize management education in India for
better participation and viability in the global economy.

9817 MBA Losing its Sheen: Interplay of various macro-environmental factors
     Gargi Sharma, Yagyavalkya Institute of Technology, gargisharma_gs@rediffmail.com
     Vedika Sharma, Yagyavalkya Institute of Technology, vedikasharma.18@gmail.com

The management degree, once considered a golden ticket to the world of professional success has lost its sheen in the past few years.
A single reason can’t be ascribed rather interplay of various macro environmental factors is required to be undertaken to divulge more
comprehensive results. The source of data for study is secondary for a period of 2008 to 2010, including relevant comparative data
from some international surveys. The results achieved seek attention of most of the b-schools to restructure business education for the
greater interest of all the stakeholders.
                                                                    53
9818 Am I Financially Literate?
      Sireesha Nanduri, Management & Commerce, Sikkim Manipal University, Bangalore Campus, sirivirja2020@gmail.com

RBI aims at Financial Inclusion and Financial Literacy as twin pillars, so as to deepen the penetration of financial services in the
country, particularly at the bottom of the pyramid. This Paper is a modest attempt towards assessing the banking outreach in India, to
study the link between financial literacy on the demand side and financial inclusion from the supply-side. This Paper also explores the
needs and gaps in respect of literacy rate as well as the facilitating factors, awareness of financial products and services, teaching,
training, of the people, as an opportunity and a challenge.

9819 Inclusive Banking: A Sustainable Strategy for Economic Development
      Sireesha Nanduri, Management & Commerce, Sikkim Manipal University, Bangalore Campus, sirivirja2020@gmail.com
      Mary Jessica V, University of Hyderabad, jessyms@rediffmail.com

Inclusive growth is emerging as an important perspective and priority in the policy agenda of economic development. Banks being
major financial intermediaries in the growth process are incorporating inclusive growth as a major policy perspective in their business
plans so as to ensure effective implementation and derive economic value from their operations. The paper analyses the government
schemes, policy perspectives that throw up enormous opportunities for the banking industry in augmenting the inclusive growth and as
an enabler of economic growth and economic development of our country by targeting the customer at the “Bottom of the Pyramid”.

9820 Raising the Kite of Management Program - Against Winds
      Pringal Soni, Yagyavalakya Institute of Technology, pringal.soni@gmail.com

The winds is blowing against the management program which deemed to be the spinal cord for whole corporate world, The study is
intend towards raising the kite of this program to heights.This analytical and descriptive research is done to understand the behavior of
potential as well as other students who enroll themselves to another program instead of management during 2008-2011.The analysis
and interpretation of data is done by SPSS.Through SWOT analysis, we proposed possible approaches to overcome our weakness and
in reaping the opportunities to strength out cord as we know sky is the limit for us.

9821 A Study of the Role of Absenteeism in the Era of Globalization
      Raunak Narayan, University of Calcutta, raunaknarayan40@gmail.com

Absenteeism plays a dominant role in the present day. This study aims is to find out the level of absenteeism among the workers in the
Organization, to find out the various causes for absenteeism, to study the relationship between the employees job satisfaction level and
absenteeism and to finally suggest the possible remedial measures to reduce and control the absenteeism rate. The study concludes that
absenteeism can be reduced to a great extent if the management takes initiative in making the workers feel responsible towards their
job by introducing various motivational schemes and counseling.

9826 Management Education and Entrepreneurship Development in India – Need of Era
     Sunita Dhote, Shri Ramdeobaba College of Engineering and Management, dhote_sunita@yahoo.in
     Chandan Vichoray, Shri Ramdeobaba College of Engineering and Management, chandan.vichoray@gmail.com
     Rupesh Pais, Shri Ramdeobaba College of Engineering and Management, rupesh.pais@rediffmail.com
     DeepakTitus, Shri Ramdeobaba College of Engineering and Management, deepaktitus@yahoo.ca

India’s strength is availability of Intellect manpower, keeping our growing global aspirations in view. The relationship with the rest of
the world can be expanded by access to market, technology and security. We connect these aspirations by providing the Management
Education with a focus to grow entrepreneurs. Considering this issue, through a primary study the extent of percolation of
entrepreneurship development in overall management education is analyzed. The growth of management education generally and
entrepreneurship education specifically, is needed as a core activity for academic investigation and as practical activity in the private
and public sectors.

9827 What ails the MSME Sector in India ? Is it Poor Access to Funds?
     Priya Solomon, Amity University, psoloman@amity.edu

This paper attempts to look into some of the problems which this sector faces in India. and focuses largely on the issue of funding
problems If India is to attain its aspiration of double-digit growth rates and a reduced poverty ratio, greater focus on the well being of
the Small and Medium Enterprises (SME) sector becomes a necessity.




                                                                   54
9828 “May we have a break, Sir?” The Problematics of Knowledge Induction and Absorption in the Recent Generation
      Students
      Koyel Chakrabarty, ITM University, write2koyel@yahoo.co.in

Knowledge induction process done by the teachers in any field involves a lot of strategy making besides scholarship. The recent
problems that India is facing with the present generation students are bizarre. A survey shows that the students of India today are
facing the same problems that the students of America had faced twenty five years ago. The most important change that a teacher
notices in the students today is their change of attitude towards learning and education. The priority output of education for students is
no more gaining knowledge only but gaining knowledge only to earn money.

9829 Impact of Managing Personnel Records in an Electronic Environment (HRIS) on Business
      Babasaheb Mohite, Sinhgad Institute of Business Management, bjmohite@gmail.com

In the current booming Information technology world, human resource management in the Public Service become a model of
excellence, in which service to society stems from individual commitment instead of compulsion. The management of people should
be regarded as a significant task for those who have been charged with the responsibility and should be conducted in professional
manner. Different companies were facing issues of compliance, data protection and identity theft on a daily basis. While technology is
a great friend in business, it can turn into an enemy if you don’t take the steps necessary to protect the security.

9830 Managing Turbulence and Uncertainties in Management Education: New Dimensions
     Mohit Kumar Yadam, NIT Graduate School of Management, drmohitkumar@ymail.com

Last few years have been difficult for Indian Management Education because of several reasons viz. increase in IIMs, Business
Schools, MBA and PGDBM Colleges/Institutes, commercialization of education, lack of quality assurance and finally deficiency in
employability skills. Entry of Foreign Universities/Business Schools will pose more challenges. International Management Education
is affected by economic crisis and restriction of government funding in western countries. Next decade will see rule of ecosystem
‘survival of the fittest’. Business School, MBA and PGDBM Colleges/Institutes need to explore new dimensions and innovative
techniques for long term existence.

9833 Managing Turbulence and Uncertainties in Management Education: New Landscapes
     S. Akilandeswari, SNMV Institute of Management, ss_akila@yahoo.co.in
     Anish Kumar K.P., SNMV Institute of Management, anishkumarkp@gmail.com

Five years ago Peter Drucker predicted thirty years from now the big universities will be relic. His prediction set a global debate on
the future of higher education within University System. Many believe that in this millennium, unless there is a drastic change in the
strategy and structure of universities, they are up to gloom and doom. It calls for strategic innovation in standards, decentralized
structure, system delivery in consonance with changing times.Creating an indigenous model education in India for today is the most
challenging task faced by the business schools.

9834 A Systems Thinking Approach in Delivering Sustainable Management Education
      Debmallya Chatterjee, TAPMI, debmallyac@tapmi.edu.in

Today management education in India is undergoing a crucial phase in which many Institutions sustainability is under threat. Getting
the magic path is a ‘question of Crore’. Instead of delivering quality education many of the institutions are ‘managing education’
ignoring the fact that ‘academic rigor’ is its backbone. Understanding ‘academic rigor’ needs a systems thinking approach in which
the causal relationships determine and fix a problem treating it as a part of the system. This paper identifies the factors affecting
quality delivery of management education and their mutual relationship within the system using a weighted causal loop diagram.

9835 Role of Ethics in the Indian Business Education System
      Thomas Mathew, SJIMR - Mumbai University, saintl@vsnl.com

It is estimated that the business education market in India is about Rs.40 billion at present with an annual CAGR of 12%. There are
more than 1,550 business schools producing over 100,000 management graduates annually. India needs managers with values that are
achieved through continuous improvements. Colleges concentrate on efficiency without looking at values. Given the striking ethical
failures of recent corporate leaders business schools are very keen in improving education. This paper examines the importance of
ethics while imparting highest quality education. The ethical aspects have been analyzed so that practical value systems can be
imparted in business education.




                                                                   55
9836 New Age Technology - Social Media Marketing and Its Impact
      Suneetha S., CM Institute of Management, Osmania University, sunimodi@yahoo.com
      Nanda Kishor Kumar Gadamsetty, CM Institute of Management, Osmania University, nandu.1978@gmail.com

In today’s market ‘social media’ has become the fastest grass root movement for companies. The various inexpensive platforms of
social media allow unprecedented access to consumers, and potential clients. The Social Media refers to the use of web-based and
mobile technologies to turn communication into an interactive dialogue. Social media are media for social interaction, as a superset
beyond social communication. The study concentrates on social media networking, and the role it plays in business. The org. is
experiencing the benefits through social media such as low costs, credibility building among consumers etc. Social media allows for
brand promotions, awareness.

9904 Performance Evaluation of Indian Mutual Fund Industry From 2002-2007
      Gomathy Thyagarajan, Thakur Institute of Management Studies and Research, gomathy.thyagarajan@thakureducation.org

Mutual funds in India have emerged as a strong financial intermediary and have witnessed dramatic growth in terms of new fund
openings, the number of mutual fund families, and in the total assets under management in recent years. The shift in the preferences of
the mutual fund investors towards mutual funds can be attributed to many reasons like increase in returns from mutual fund
investments, availability of solid products tailored to meet their financial needs, tax incentives offered by the government and a series
of regulatory measures taken by SEBI.

9905 The Study on Formulating Strategies on Institutional Selling with Special Context of Emerging Condition of Vegetable
Oil Industryfor Existing and New Entrepreneur for Higher ROI
      Arvind Saxena, Gujarat Ambuja Export LTD, aksaxena2001@rediffmail.com
      Rajendra Singh, IIST, Hcl2011@rediffmail.com

The Study on formulating the strategies on institutional selling with special context of emerging condition of vegetable oil industry for
existing and new entrepreneur to obtain higher ROI.




                                                                   56
DOCTORAL
 PAPERS
58
                                     SB-5, Sunday, January 1, 2:20-4:00 P.M.
                                       Session Chair: Prof. Prithvi Yadav
                           Dr. Gaur Hari Singhania Institute of Management & Research

9436 Meeting Project’s Service Levels in erms of Cost/budget: A study of pharmaceutical projects
     Sai Nandeswara Rao Nallam, Dr. Reddys Laboratories Limited, nsainand@drreddys.com
     Jigeesh Nasina, IBS, jigeesh@ibshyderabad.org

The success of any project is measured in terms of three important dimensions – time, cost and quality. When the cost of project
exceeds the targeted budget, in many cases, the project manager has to face the brunt and in rare cases only, the customer may be
convinced to release additional funds. Hence, when compared to time, the budget and running costs of the projects should be
monitored and controlled more. By focusing on pharmaceutical projects, this paper studies the extent to which various projects meet
the service levels in terms of cost.

9535 A Study on the Factors Determining the Decision to do IPO: Evidence from India
      Manas Mayur, IMT Ghaziabad, manasmayur@imtcdl.ac.in
      Manoj Kumar, Sanjiv Mittal

This paper investigates the determinants of going public decision of the Indian firms. The above investigation juxtaposes the following
two related research issues: What ex-ante (pre-IPO) characteristics of going–public Indian firms differentiate them from those Indian
firms that continue to remain private even though they fulfill the eligibility criteria of going public? What ex-post consequences of
IPOs for firms influence their going public decision? The preceding research issues are examined using two independent analyses.
First, a panel probit regression analysis is done to identify the ex-ante characteristics of going–public Indian firms that differentiate
them from those Indian.

9548 Mathematical Model Using AHP to Optimise the Organizational Financial Performance
     B. Vijaya Ramnath, Sri Sairam Engineering College, vijayaramnathb@gmail.com
     P. V. Krishnan, Vels University, aravindh11111@yahoo.in
     Mohan K., Pondicherry University
     K. Pillai, Pondicherry University

In todays competitive world, the success of an industry is contingent upon the management of its delivery time of development of
new products to keep the demand in face with manufacturing capabilities also to reduce the lead of the product reaching the customer
with the commitments made are met .To make it happen the Organization Financial performance to be optimum for investments and
New Technology developments so as to meet the Organizational goal.A mathematical model was developed to optimize the
Organizational; Financial performance using Analytical Hierarchy Process (AHP).

9901 An Analysis of Service Quality Formulation and its Measurement in India
      Bhavesh Vanparia, Tolani Institute of Management Studies, bhavindh@gmail.com

Objective: The objective of this study was to assess the applicability of the SERVQUAL, SERVPERF, BSQ and BANKQUAL in
banking and SERVPERF and RSQS in organized retail store for measuring service quality. Methodology: Researcher has used
instrument SERVQUAL, SERVPERF, BSQ and BANKQUAL for measuring service quality in bank and SERVPERF and RSQS for
retail study. The research instrument was administered through personal interviews. The sample size is 2093, in which 1373 for bank
study and 720 for retail study. Findings: BANKQUAL and SERVQUAL in bank and RSQS is more reliable and valid instrument in
service quality measurement.

9902 Customer for Lifetime: A Winning Customer Relationship Management Approach
      Pravin Patil, IBS, pravin@ibsindia.org

Emerging India is witnessing a rapid transformation of retailing industry in this decade. The growth has created huge market
opportunities coupled with new set of challenges. This is a detailed study of expected and existing CRM adopted at organized national
level food and grocery retail stores. The primary focus of study is to identify gaps in CRM. Strategic role of CRM impacts the
acquisition of new customers as well as retention of the existing ones. This study concludes with suggested framework for improving
relationship with customer. The study would significantly help to achieve the objective i.e. customer for lifetime.




                                                                   59
9903 Impact of Information Security Initiatives on Supply Chain Performance
      Sindhuja Parakkattu Narayanan, IBS Hyderabad, menon.sindhuja@gmail.com

Recent research in supply chain management has an increased emphasis on collaboration and shared vision between trading partners
for competitive advantage. This has been enabled by the explosive growth of internet-enabled inter-organizational information
systems for information exchange between trading partners. Moreover, when businesses transcended geographical boundaries to
interplay with diverse cultures, standards and practices, security of information is a matter of concern. Consequently, the need to
ensure the security of supply chain information assumes great significance. This research examined the intra- and inter-organizational
measures of information security and their potential impact on supply chain operations and performance.

9906 Impact of Foreign Direct Investment in India by way of Cross-border Mergers & Acquisitions
     Bhagwan Jagwani, GHS-IMR, bhagwan.jagwani@ghsimr.org

Over the last two decades, the share of cross-border mergers and acquisitions (CB M&As) in the global FDI inflows has been over
50%. The Indian Corporate sector too experienced a boom in this form of FDI. The increasing flows of foreign capital, especially the
impressive proportion of CB M&As, raises questions on the merits and impact of this type of FDI on recipient firms. The present
paper contributes by studying the impact of CB M&As on various aspects of target Indian companies. It concludes by raising concerns
on the expectation of India Inc. from FDI by way of CB M&As.




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