New Product Development Trends in Store Brands

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					New Product Development Trends in Store
Private label penetration is in the US is much lower than it is in many of Europe’s developed
markets.But a wave of new private label introductions focused on key issues like health,
wellness, affordability and quality has the potential to narrow this gap.Innovative new premium
offerings in health & beauty care, as well as food and beverage promise to take private label to a
new level. See how private label marketers are addressing key consumer needs and are gaining
share in the process.

Your key questions answered
Is the consumer shift to private label products to save money continuing, or has it stalled?
What value metrics really matter to consumers today?
What product categories are the most popular for new private label offerings? Which categories
are the least prolific?
How are private labels addressing consumer health & wellness concerns?
How is private label faring in regard to the trend toward products that address “green” concerns?

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                 Development Trends in Store Brands Market

Features and benefits
The market for private label consumer packaged goods is entering a critical new era in the US.
An improving economy is challenging store brands.
See how consumer attitudes toward value and private label offerings are changing. Look at how
private label is capitalizing on changing markets.
Witness how private label is adapting to trends like health, wellness, indulgence, and
sustainability. View outstanding private label innovations.

Major points covered in Table of Contents of this report include:

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Report Details :
Published: March 2012
No. of Pages:
Price: Single User License – US $ 1495
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