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					          D3.2 Planning future
            broadening and
               upscaling
            Region of Crete



Status:       draft
Author:       Nikolaos Zografakis
Co-Authors:   Georgia Piligotsi, Gerasimos Koutsogiorgos
Date:         30.06.2011
Filename:     D3.2 Planning future broadening and upscaling 1.7.2011.doc
The checklist

Number of Deliverable            D3.2
Title of Deliverable             Planning future broadening and upscaling
Name of author(s) of             Nikolaos Zografakis, Georgia Piligotsi, Gerasimos
Deliverable                      Koutsogiorgos
BIOSIRE partner name of the      REAC
author’s organisation
Date of the draft version that   30.06.2011
has been Peer reviewed


Name of the Peer Reviewer        Stephanie Mühlbacher
BIOSIRE partner name of the      FGM-AMOR
peer reviewer’s organisation
Date of completion of the        21.09.2011
checklist


General points:
Provide your opinion for each of the points below. If you have a point
that could be improved, please also try to describe how the author
could improve it.
1. Does the deliverable contain the elements that should be
   expected when reading the WP description in the Annex 1
   (see chapter 4)? If not, what is missing and how could it still
   be included?
Yes, it does.
2. Is the Size and form (and language) of the deliverable in line
   with its description in the table of Deliverables in the Annex 1
   (See page 66 and further)? If not, do you think it is necessary
   to change the format/size? How could this be done?
Yes, it does.
3. Is it clear which target groups the Deliverable is addressing?
   (See also the suggestions made in the Deliverables table of
   Annex 1.) If it is not clear, please make a suggestion on how
   to improve.
Yes, it does.
4. Is the style of the deliverable suited for the target group? If
   not, what can still be done to improve this?
Yes, it does.


                                        2 / 41
5. Do you think that (small) changes in the structure could
   improve the quality of the document? If yes, describe your
   idea.
Yes, it does
6. Is the amount of photo´s and graphic material sufficient? If
   not, what to you suggest to include?
Yes, it is sufficient.
7. Do you have any other general comments? If yes, please
   include them and describe how you propose to improve on
   the point addressed?
No.


Detailed comments
Please provide your detailed comments directly in the text, using the
track changing mode of Word. This way the author can easily see
what you propose to change.


Detailed comments could be for example:
      Correct typo’s
      Improve the style of certain sentences
      Correct faulty information
      Include additional text that you think is relevant for the
       deliverable
      Any other improvement to the deliverable.




                                3 / 41
Table of Contents
1.     Introduction5
2.     National and local framework      7
     2.1 Analysing changes       7
     2.2 Identifying opportunities       9
3.     Specific objectives and results 11
     3.1.   Difficulties 13
     3.2.   Adjusting our targets        20
4.     Strategic objectives: reframing the activities for the future   26
     4.1.   Strategic objectives         26
     4.2.   New actions for change       28
     4.3.   Roles and responsibilities 30
5.     Annex: SWOT analysis related to strategic objectives 34
     5.1.   General questions 37
     5.2.   Questionnaire SWOT analysis          40




                                        4 / 41
                             Table of contents


1. Introduction
This document describes the plans for the extension of the current
demonstrator programmes, based on the experience gained so far.
This document is based on the activities of task 3.3.1-3.3.3, where partners
carried out the following activities and produced the following deliverables:

      D3.1 Roadmaps for changing behavior and Market transformation
       plans
      Marketing and Information campaigns
      Local Workshops
      Training activities


The plan focuses on qualitative quantitative aspects of our results so far.
The plan is based on analysis of the issues related to:
   -   Actors involved

   -   Governance mechanisms

   -   Policy changes

The key issues identified in this plan have been discussed with the
stakeholders in general, and during the local workshops, working meetings,
dissemination of information and awareness raising activities.
The results for the SWOT analysis for Crete have been already provided.
The future impact of the BIOSIRE project is dealt with in a qualitative and a
quantitative way:




                                    5 / 41
             Future impact of BIOSIRE project

 D3.2 Future Planning                               Strategic objectives
    and upscaling                                       (Indicators,
                                                     quantification of
       HOW?                                          future progress)
                                                         WHAT?

                                                    D5.2 Evaluation &
                                                    Integrated analysis
                                                     (GHG balances,
                                                         SWOT)

  D3.2 Revised future
 planning & upscaling                                D5.3 Evaluation
                                                   synthesis & Lessons
                                                         learned


                                                  Project experiences


In particular, the present report explains how future impact will be
released and qualitatively describes strategies to extend and expand the
impact of the project in future.
It specifies how the strategic objectives were reached and what the future
impact of the project is expected to be. The impact is measured with the
help of indicators on strategic objectives which refer to the situation five
years after the project ends. A set of 40 indicators has been originally
identified which allow to evaluate whether the objectives within the project
have been met. Where appropriate, several indicators refer to one
objective. For every indicator a quantitative target has been defined which
is to be achieved.
The indicators refer to specific and strategic objectives of the project.
Specific objectives are planned to be achieved by the end of the project.
Strategic objectives refer to the situation five years after the end of the
project. Due to the different temporal references, both groups of indicators
will be dealt with separately.
The plans for broadening and upscaling will maintain a structure that is
close to the road map and market transformation plans, and is built on the
following steps:



                                   6 / 41
   1. Identify and comment changes occurred in the National and
       local Market framework
   2. Identify the objectives and result indicators which have
       incurred in difficulties more strictly related to the “soft”
       factors, but also those where you gained unexpected success
   3. Identify new actors, new policy trends and strategies that can
       be applied in the future implementation
   4. Identify concrete actions to be undertaken in order to upscale
       and improve the implementation activities.




2. National and local framework
2.1 Analysing changes
The last changes, occurred in regard with the national and local market
framework in Greece, have to do mainly with the integration of the Directive
2003/30/EC, on the promotion of the use of biofuels or other renewable
fuels for transport, into the national law. In particular, during 2009 the Law
3769/2009 was ratified, which includes some provisions that amend the
basic Legal Framework for Biodiesel, comprising the Law 3054/2002: “Set-
up of the Fuels Market and Other Arrangements and the Law 3423/2005:
“Insertion of Biofuels and other Alternative Fuels in the Greek Market.”.
According with the article 22 of the Law 3769/2009:


      The marketing of mix biofuel with refined crude oil, containing
       biofuels beyond the limit specified in decisions of the Supreme
       Chemical Council, is permitted under certain conditions.
      The holders of retail marketing and distribution of biofuels license
       are required to erect specific signs at points of sale: a) pure biofuels
       or other renewable fuels, b) biodiesel blended with diesel, c) ethanol
       mixed with gasoline.
      It is regulated the distribution of annual pure biodiesel as regards
       the call distribution, calculating the quantity control of applications
       and the evaluation criteria and finally the decision of allocation.


                                     7 / 41
      It is provided that a joint ministerial decision will be taken, aiming at
       establishing a framework for further promoting the use of biofuels,
       which will define the products individually or in mixtures, mixing
       rates, the process and the incentives for production, distribution and
       consumption and any other necessary detail.
      The amount of pure biodiesel derived from Greek energy crops is
       increased by 25% of the total allocated amount to 35% in 2009.
       Moreover, 10% of the total allocated amount is distributed among
       the beneficiaries who submit contracts for cooperation with research
       institutions or contracts to participate in research projects within the
       EU on issues related to biofuels and biomass.


In addition, there have been changes regarding the technical regulations
and standards. Under the new decision of Supreme Chemical Council first,
the standard ELOT EN590: 2004 diesel fuel is replaced by ELOT EN590:
2009 and second, the maximum mixing diesel fuel with biodiesel, used in
public and private fleets, increases by 5% v / v to 7% v / v.


It is of paramount importance that the Greek State Chemical Laboratory
has issued a positive recommendation for the use of higher biodiesel
blends by public and private fleets and currently, the Ministry is assessing
these recommendations for final approval. Moreover, the establishment and
the operation of 8 biodiesel refineries in continental Greece underline the
constant market penetration of biodiesel in Greece and in Crete.


As far as the harmonization of the Greek legislation with the Directives
2009/28 EC and 2009/30 EC is concerned, there has been lately significant
progress. Two working groups have been established and drafted the
new institutional framework, concerning the adoption of sustainability
criteria for biofuels and bioliquids and to reform and streamline the
distribution of biodiesel with a system of cross checks at key stages of the
process. The draft law is yet to be approved by the Greek parliament.
Besides, the creation of an information system to monitor the distribution of
liquid fuels from oil companies is in progress.



                                     8 / 41
Moreover, a new Law for RES (3851/2010) has been issued in June
2010, with the goal to accelerate RES penetration in Greek energy system
and to facilitate relevant investments, whereas the vast majority of the
required regulations have been already approved. One of the innovations of
the Law 3851/2010 is the establishment of a separate department for RES
in the Ministry of Environment, Energy and Climate Change in order to
facilitate the investments in the field of RES.


In the above mentioned changes there should be also added first, the
favourable framework and financial incentives for the farmers for vegetable
oil cultivations in Central and Northern Greece and second the favourable
"atmosphere" for small electric cars, mainly in historical urban centres
of island cities. As for the latter, an intensive lobbying / investment
proposal, specifically for the Region of Crete coming from German
businesses is in progress, and it concerns the combination of concentrated
PV with electric cars in tourist sector in Crete (Big hotels).


Last but now least the Law 3908/2011 “Financial Aid for Private Investment
to promote Economic Growth, Entrepreneurship and Regional Cohesion”
has been issued in 2011. The purposes of the Law is to promote economic
growth in Greece, by introducing investment aid schemes, so as to promote
entrepreneurship, technological development, competitiveness, regional
cohesion and green economy and to boost economic and technical
infrastructures and the country’s human resources. The Law 3908/2011
favors investments in transport and energy sectors, excluding only
photovoltaic system applications. On the contrary, all the other RES
applications (such as wind energy, biomass, biofuels etc), energy
efficiency, energy saving and generally any other energy project, in any
economic sector (e.g. tourism) that contributes to the environmental
protection it is not only eligible but is given additional marks.


2.2 Identifying opportunities
One of the potential opportunities has to do with the use of higher biodiesel
blends in public – private fleets, which depends on the actual legal and
administrative framework. The relevant initiative of the Greek state

                                      9 / 41
Chemical Laboratory to increase the maximum percentage of mixing
diesel fuel with biodiesel by 5% v / v to 7% v / v, is very positive while
its recommendation to go over 7%v/v has promising implications in
consolidating the use of biodiesel in the Greek market. Promising is also
the establishment and operation of UCOs and vegetable oils collection
companies



In addition, the extension of the existed cultivations of vegetable oils used
for biodiesel in central and northern Greece, where the environmental
conditions are much more favourable than in Crete, apart from
environmental benefits may have also socio-economic benefits such as
subsidized alternative cultivations, boost to the declining agricultural
economy and employment, increase of farm income, sustainability, energy
saving, less energy dependence etc.


Moreover, the establishment of bigger municipal authorities, in
geographical and organizational terms (after the recent self-government
reform, named after “Kalikratis”), offers a great opportunity for the
dissemination of electric cars’ use, especially in those urban municipalities
that have a large fleet of vehicles, particularly cars for mayors’ and officials’
commuting. Apart from energy saving benefit, that initiative could be a good
practice that helps to raise public awareness in the field of electric
propulsion. Additional benefits for local economy and natural environment
would also derive from possible investment schemes that aim to combine
concentrated PV with electric cars in tourist sector (big hotels’s car fleet,
car dealers etc) in Crete.




                                     10 / 41
                             % UCOs in oil mix used for the production of Biodiesel in
                                                     Greece

                    12.00%

                    10.00%

                    8.00%

                    6.00%

                    4.00%

                    2.00%

                    0.00%
                               2007          2008          2009          2010            2011

                                                           Year


The graph above shows the evolution of the production of biodiesel in
Greece for the period 2005 – 2009, ranging from 420 t in 2005 to 715.000 t
in 2009.


                               Oil Consumption in Crete

                    500
                                                                       432               440
   Volume (000tn)




                                                          412
                    400          350          366
                    300
                    200
                    100
                       0
                              2006         2007         2008         2009          2010




It is important to note that the strategic and specific objectives set by REAC
for the region of Crete are directly related with the fact that tourism sector
and in particular hotels and restaurants as well as households are major
olive oil consumers. This dietary behaviour favours the development of
green entrepreneurship in the collection of UCOs and the production of
Biodiesel.




                                                      11 / 41
                        Restaurants            Hotels        Super Markets                Other



                 700                                                                650
                                                                       600
                 600
                 500
                 400                                        340
  Volume (tn)                                                                             300
                 300                           230
                 200               135                                        150
                 100    65                                        0
                               0         0             0
                   0
                         2005       2006        2007        2008        2009         2010




As shown in the following graph, diachronically restaurants are the most
important producers of UCOs in Crete. The success of the collection
network of UCOs in Crete is also indicated by the fact that the volume of
UCOs collected in the year 2010 went up 13 times in comparison to the
volume of UCOs collected in the year 2005 and reached up to 1.300 t in
2010.



                1.400                                                          1.300
                1.200                                                 1.100

                1.000
                 800
  Volume (tn)                                               540
                 600
                                                 350
                 400
                                    210
                 200         100
                   0
                         2005      2006        2007        2008       2009      2010




                                             12 / 41
3. Specific objectives and results
     3.1.      Difficulties
Within BIOSIRE project, REAC identified a number of specific objectives
and result indicators in order to record and monitor progress during the
implementation of the project.
The strategic objectives of BIOSIRE is to contribute in the overall
decrease of the use of fossil fuels, promote energy saving and
reduction of CO2 emissions and establish a sustainable production
process for alternative fuels.
To facilitate comparative analysis on the projects results and activities,
partners identified 7 specific objectives according to which REAC aims to:
   1. Establish a sustainable production process for the alternative fuel
   2. Create favourable legal and market conditions for alternative fuels
   3. Higher awareness among fleet operators about the benefits of using
       biodiesel
   4. Higher awareness among final users about the benefits of using
       biodiesel
   5. Promote the image of a sustainable tourist destination
   6. Decrease in the use of fossil fuels
   7. Reach savings in primary energy use and CO2 emissions


In order to achieve the aforementioned objectives, REAC implemented a
series of public consultation and awareness raising activities. Starting point
was to define and approach appropriate target groups whose operational
activity affects either directly or indirectly strategic variables such as the
use of fossil fuels and the volume of CO2 emissions.
REAC’s project team implemented a broad desk and field research in order
to identify potential stakeholders both from public and private sector. A
number of working meetings was organised while REAC’s offices were
open to any relevant enquires and to all interested parties.
In total, 9 target groups were identified:
   1. SMEs active as collectors of UCOs


                                     13 / 41
    2. Municipalities and municipal organisations
    3. Super Markets
    4. Policy makers
    5. Tourists arriving in the regions main ports and airports
    6. Universities
    7. Children attending primary schools
    8. Local households.
    9. End users


The focal point of REAC’s strategy was mainly BIODIESEL. Activities
carried out aimed at the market penetration of Used Cooking Oils
(UCOs) and the development of relevant green entrepreneurship. In most
of the cases, the interest of local stakeholders was higher than expected,
and this also designates the success of the means and the tools used to
approach each one of them.


For example, for the children of the primary school REAC prepared a set
of interactive activities together with presentations which were presented by
qualified educational staff. Among the tools and material used for this
process were:
       Simplified Information accompanied with photos and pictures
       Organisation of a UCOs collection day
       Dissemination of leaflets
       Communication with the association of parents and guardians
       Presentations
       Lectures
       Technical Visits
       Educational Material etc.
All the above activities contribute in “Changing Behaviour” of the children –
young people for the used cooking oil collection, the biodiesel and the
electric vehicles.
For tourists, REAC engaged a different set of information and awareness
raising tools.

                                    14 / 41
      A stand of BIOSIRE project with information about the use of
       biofuels and UCOs was set outside arrival rooms of ports and
       airports
      Newsletters were handed to tourists at the arrival rooms of ports
       and airports.
As for the UCOs collectors, REAC provided support and consultation and
invited them to participate in a Local Working Group in order to exchange
their experiences and together identify potential solutions to the problems
these businesses face. To this end, REAC also participated in 4 more
events with an information pavilion aiming to make more visible the results
of BIOSIRE project and the use of biofuels. Permanent collaboration with
these companies resulted in the establishment of an official catalogue of
SMEs active in the collection of UCOs in the region. REAC distributed
stickers to super markets and restaurants through an extensive labelling
campaign.


In cooperation with municipalities, REAC approached the municipal water
management organisations (DEYA) who are assigned to decided and
provide licence to hotels and restaurants in order to connect their drainage
to the municipal sewage system. In cooperation with DEYA, REAC also
prepared a set of leaflets to enclose in the water bills of households and
enterprises (130.000 leaflets).
Another important actor in the regional market of UCOs was SUPER
MARKETS. The Energy Agency of Crete (REAC) to actors involved in the
market penetration of biofuels. REAC cooperated with Mrs Chalkiadaki and
encouraged her to establish and expand the network of collection points
within the company’s supermarkets. REAC came into discussion with the
chain of Cretan supermarkets CHALKIADAKIS, which has more than 30
stores in Crete. The sales manager of the chain Mrs Christina Chalkiadaki
decided to procure each single store of the chain with a container for the
collection of UCOs from households, while in order to stimulate the
collection of UCOs from its clients offered various motivations including the
exchange of bottles of water with bottles of UCOs.




                                   15 / 41
All the above REAC’s activities were of great success and had a positive
impact in the regional market of biofuels. They were embraced with a radio
broadcast on the local radio station and with stickers and leaflets that were
disseminated to SUPER MARKETS collecting UCOs and to other
enterprises.
Finally, REAC met with representatives of the University and the
Technical University of Crete in order to ask for their active involvement
in the collection of UCOs.
Hence, 5 out of the 7 specific objectives set by REAC at the beginning of
BIOSIRE project were directly achieved through the awareness raising
campaigns and the strategic cooperation’s with stakeholders active in the
production and collection of UCOs in Crete.

Finally, REAC operated as a “catalyst” for the establishment of an
“Interconnection” between Policy Makers and End Users in order to “bring
on board” the actors involved in the Market of biodiesel. In particular, REAC
interacted and communicated with the following stakeholders:

o   Ministry of Environment, Energy & Climate Change

o   Refineries

o   Biodiesel Companies

o   Petrol Stations

o   Transport Providers


Finally, in order to raise awareness of end users, a special Campaign
about the use/market of biodiesel was implemented in cooperation with
local petrol stations. A labelling campaign was initiated so that more end
users were informed about the fixed quantities of biodiesel blends and their
distribution through the network of petrol stations in Crete and in Greece in
general. The design campaign was sequent to the supply chain of biodiesel
that is:

   Biodiesel Companies: provide biodiesel to the refineries

   Refineries: implement the blending of biodiesel with diesel fuel




                                    16 / 41
    Petrol stations: provide the fuel (as mixture) to end users [a) Transport
     Providers, b) Tourist Fleets, c) General Public], etc.


The table below shows the most important information events (meetings,
workshops and seminars) implemented since the beginning of the project:



        DATE               EVENT                      SCOPE – RESULTS
      1 July 2009        1st Workshop       Cooperation of all relevant actors (mainly
                                             Public Authorities – Municipal – UCOs
                                              collectors): First time in Greece! 22
                                            questionnaires answered /42 participants
    10 February 2010     2nd Workshop        Best practices – “Progress made since
                                            1st Workshop”: All relevant stakeholders!
                                                : 55 questionnaires answered / 83
                                                            participants
      5 June 2010        3rd Workshop       In the Framework of day of Environment
                                                  / 66 questionnaires answered


     24 September           Info Day                Technology and Environment–
         2010                                               Participation
    20 October 2010         Info Day          RES and Environment– Participation

    20-30 September        Exhibition                        Pancretan
          2010
    19-22 November         Exhibition                   Energy – Environment
         2010




Pertaining difficulties
Higher biodiesel blends

However, what still needs to be considered as a difficulty in the process of
stimulating the regional market of biofuels, is the centralised system for
the production of biofuel and the distribution of mixtures with low
concentration (from 5% to 7% maximum) of biofuels, a problem also
associated with the shortages of the existent legislation system1.




1
  The recent policy recommendation from the Greek State General Chemistry to extend the
use of biodiesel and increase the percentage of UCOs in biodiesel blends is quite promising
together with the structured lobbying towards this direction.

                                          17 / 41
The difficulties in reaching specific objectives are related to the financial
crisis which slowed down the favourable framework for higher bio diesel
blends (tax losses for the state) and new electric cars' uses.



Energy Crops
On the other hand, the latent integration of energy crops in the production
mix of biodiesel is associated with the fact that vegetable oil cultivations in
Crete are not profitable enough to allow significant investments. Therefore
this specific objective has been changed
The European Directive 2003/30/ΕC about biodiesel recommends member
states to promote the development of biodiesel in higher percentage than
the existent (the Directive demands higher blends of biodiesel in fossil fuels
reaching up to 5.75% by 2010.
Due to the small land properties in Greece, the fallow of agricultural land
was not applied in 1992. Hence Greece did not have the chance to pilot
test the development of supply chains for biodiesel during '90s. On the
contrary, contemporary changes and synergies of the European Energy
Policy with the Common Agricultural Policy allow the development of
biomass for the production of energy in Greece.

Under the framework of the new CAP, subsidies are disconnected from the
volume of production, and on the contrary, some lower subsidies (4,5
€/stemma) are predicted for the cultivation of energy plants and their
contribution in the mitigation of global warming.

The objective to increase the volume of vegetable oils grown in the region
was aborted when the results of a feasibility study indicated that the
cultivation of energy crops is not profitable enough to justify significant
investments in Crete.

The study recently released for the Region of Crete indicated that for
energy crops to be profitable they necessitate the existence of big land
properties, which is not the case for Crete. Fragmented land property in
Crete does not allow the cultivation of extended energy crops and raises
substantial maintenance and shipping costs to farmers (transport to
mainland). On the contrary, the Rural Development Program of Greece for


                                    18 / 41
the period 2007-2013 identified specific measures such as Measure1.2
which is aimed to the restructuring and development of natural resources
and the promotion of innovation, under which energy crops are promoted in
areas where the production cost may allow profitable outcomes.

The European Directive 2003/30/EC was integrated into the national
legislation system with the Law 3423/2005 for bio-fuels. According to this
law, bio-fuels were given priority in the licensing of production units of
biodiesel that use raw materials from the inland. However, the key for the
development of biodiesel from biomass and energy crops lies on their
relative competitiveness which is associated to the feasibility and the
profitability of the farming activity. For example, sunflower and corn or
sweet sorghum for bioethanol production, seem to have a good record
even though still dependent on the special conditions (soil and climate,
structure of land crops, etc.). A realistic land performance in Greece is
12tons per hectare, per year.

According to the law 3423/2005 the consumption of biodiesel in Greece
should reach up to 160.000 t of biodiesel and 400.000 t bioethanol. As
already mentioned, there are 4 production units of biodiesel (Kilkis, Volos,
Patra, Lamia)

However, taking into account that there are many Greek Biodiesel
Companies, the contractual cultivations for biodiesel production should be
promoted, supported and strengthened. In that field, the Unions of
Agricultural Cooperatives in cooperation with the Ministry of Agricultural
Development have to support and guide the Cretan farmers for the suitable
energy cultivations for the local climatic conditions.



Electric Vehicles

The wide integration of electric vehicles in Crete should be combined with
the development and implementation of infrastructures. For that reason,
Municipalities should play a key role in the use of electric vehicles. Initially,
no large investments are needed for infrastructures. A pilot re-charging unit
would be an important “starting point”. For example, a big Municipality
could install a pilot re-charging unit in the central square of the city. That
pilot unit would cause a constant motivation for the general public and it
would be promoted as best example. Therefore, Municipalities have to

                                     19 / 41
integrate concrete measures for electric vehicles in their internal policies
e.g.

o   Green municipal procurement,

o   Traffic exemptions for electric vehicles in the centre of the city,

o   Free parking stations for electric vehicles,

o   Use of electric vehicles for the internal transportation between the
    various municipal buildings / authorities,

o   Infrastructures for re-charging units of the electric vehicles etc. (e.g. at
    the historical city centres)


REAC systematically has presented these technologies to Cretan Mayors
and other policy makers especially this period when small municipalities
have merged into bigger ones.


       3.2. Adjusting our targets
Considering the results of all the consultation and awareness raising
activities and the success achieved regarding market penetration of UCOs
in the production of biodiesel, the Region of Crete, was very successful in
the promotion of UCOs. Lobbying activities in cooperation with the local
working group and the recommendations of the Greek State General
Chemistry for higher biodisel blends should also be counted in this ex-post
evaluation.

Nevertheless, regarding the production of biodiesel from energy crops in
Crete, a recent feasibility study showed that Crete is not suitable for the
development of such activity. Cultivation of energy plants is not financially
sustainable in the island due to two reasons; on the one hand energy crops
demand big marginal land area to be cultivated in order to give profitable
harvest while in Crete small farms and small land ownerships dominate. On
the other hand, the costs associated with the shipping of the harvest to
continental Greece also diminish the relevant return of investment as it is
highly depended both on the extent of the land and the shipping costs.

This prevailing reality, led to the shift of the objectives related to the
increase of energy crops in the island towards the very intensive collection
of UCOs from hotels and restaurants, households, etc. the promotion of

                                     20 / 41
electric vehicles in hotels and restaurants. This strategic objective is served
by the fact that there have been already some discussions with German
investors to combine the use of photovoltaics with the use of electric
cars in big hotels and establish charging stations whose primary source of
energy derives from photovoltaics and solar energy.

Hence, as the focus has been shifted to electric vehicles, new stakeholder
groups are identified. That is from farmers, the interest now is turned to
hotel owners as potential investors and to public transport organisations
with big fleets interested to use electric propulsion and build charging
stations.



However, we should not forget the big success achieved in the process for
the promotion of the collection of UCOs. This objective remains at the top
of the regional strategy with more promotional activities aimed to increase
the volume of UCOs collected. On the other hand, the objective to establish
a platform for the collection of the energy plants crops is replaced by the
objective to raise awareness on the new technologies related to electric
propulsion and the built of charging stations.

Undoubtedly, BIOSIRE project and the project team of REAC in particular
succeeded to achieve most of the goals set at the beginning of the project.

In detail, the objective to increase the number of hotels and restaurants
that provide UCOs up to 80 has been exceeded with more than 300
hotels and restaurants being currently involved in the collection process.

The objective to increase the total annual volume of treated UCOs up
to 1000tons has also been exceeded by more than 50% giving 1650 t of
UCOs 27 months after the initiation of BIOSIRE project.

The objective to increase the number of farmers growing crops of
energy plants up to 3, has not been achieved and it was adjusted after
taking into account the feasibility study mentioned above.

The objective to increase the volume of locally available residual
vegetable oil up to 200 t was reached 27 months after the initiation of
BIOSIRE project reaching up to 210tons.


                                    21 / 41
The objective to increase the number of public filling stations for high
blends of biodiesel beyond the legal blend percentage up to 2 is
expected      to   be    reached    by the         final   adaption   of   the   positive
recommendation of the Greek State Chemical Laboratory for the use of
higher blends of biodiesel by public and private fleets.
The objective to increase the total number of fleet operations reached
by promotion actions up to 30 has also been achieved 27 months after
the initiation of BIOSIRE project with the total number of fleet operators
reaching up to 44.
The    objective        to   have   30     fleet      operators       participating   in
workshops/events about the production of biodiesel was largely
achieved 27 months after the initiation of the project.
The objective to have 20 individual meetings with fleet operators by the
end of the project has also been achieved by the 27th month of the project’s
activities.
The objective to train 10 mechanics form fleets by the end of the projects
was also achieved by the 27th month of the project.


The objective to reach 10.000 tourists by promotion actions on
biodiesel was also been achieved by the 27th month of the project
The objective to reach 80.000 residents by promotion actions was
achieved with more than 180.000 residents being reached.
The objective to reach 15 car dealers and their mechanics by
promotion actions was achieved early at the beginning of the project with
22 car dealers being reached by the 27th month of the project.
The objective to increase the share of tourists that consider Crete as a
sustainable destination up to 60% is not achieved yet, reaching up to
40% 27 months after the initiation of the project.
The objective to increase the annual use of biodiesel in litres by tourist
related fleets (shift from diesel to biodiesel) up to 6000l per year has
been reached and over exceeded by the 27th month since the initiation of
BIOSIRE.
The objective to increase the number of fleet operators that shift (part
of their fuel use to biodiesel/ or electric propulsion up to 3 has been

                                         22 / 41
reached with 52 fleet operators having shifted by the 27th month of the
project.
The objective to increase the number of vehicles shifted to biodiesel
up to 9, five (5) years after the end of the project will be reached by the 27th
month of the project, taking into account the positive recommendation of
the Greek Chemical Laboratory.
The table below indicates the objectives set for the region of Crete and the
other BIOSIRE regions:




                                     23 / 41
 SPECIFIC                  RESULT INDICATORS                     QUANTIFICATION
OBJECTIVES                                                        OF SUCCESS
Establish a         Increase in the number of hotels and         Crete: + 80
sustainable         restaurants that provide used cooking        La Rochelle: + 50
production          oil                                          Dubrovnik region: + 45
process for the                                                  Mallorca: + 400
alternative fuel    Additional number of schools and             Mallorca: +100
                    shopping centres with collection points
                    for used cooking oil
                    Total annual volume of treated used          Crete: 1.000 Tons
                    cooking oil fit for biodiesel production     Mallorca: 5.000 Tons

                    Number of farmers growing crops fit for      Crete: 3
                    biodiesel
                    Volume of locally available residual         Crete: 200 tons
                    vegetable oil (annual)
Create              Price of alternative fuel compared to   Price equal or lower
favourable legal    diesel                                  then conventional fuels
and market                                                  Crete: 2
                    Number of public filling stations for high
conditions for      blends of biodiesel                     La Rochelle: 1
alternative fuels                                           Mallorca: 2
Higher              Total number of fleet operators reached Crete: 30
awareness           by promotion actions                    La Rochelle: 15
among fleet                                                 Veneto: 18
operators about                                             Mallorca: 200
the benefits of                                             Mljet: 2
using biodiesel                                             Austria: 50
                    Total number of fleet operators that    Crete: 20
                    participated in workshops/events        La Rochelle: 10
                                                            Mallorca: 150
                                                            Veneto: 18
                                                            Mljet: 2
                                                            Dubrovnik region 5
                                                            Island of Losini 2
                                                            Austria: 42
                    Total number of individual meetings     Crete: 20
                    with fleet operators                    La Rochelle: 3
                                                            Mallorca: 120
                                                            Austria: 20
                                                            Veneto: 18
                                                            Island of Losini 2
                                                            Dubrovnik region 4
                    Number of mechanics from fleets         Crete: 10
                    trained                                 La Rochelle: 15
                                                            Mallorca: 52
Higher              Total number of tourist reached by      Crete: 10.000
awareness           promotion actions                       La Rochelle: 300.000
among final                                                 Dubrovnik region
users about the                                             (Mljet): 100.000
benefits of using                                           Mallorca: 700.000
biodiesel           Total number of residents reached by    Crete: 80.000
                    promotion actions                       La Rochelle: 140.000
                                                            Dubrobnik region:
                                                            5.000
                                                            Mallorca: 150.000



                                         24 / 41
 SPECIFIC                  RESULT INDICATORS                    QUANTIFICATION
OBJECTIVES                                                       OF SUCCESS
                    Number of administrations, schools,        Mallorca: 250
                    municipalities, shopping centres and
                    supermarkets reached by promotion on
                    biodiesel and UCO collection
                    Number of car dealers and their            Crete: 15
                    mechanics reached by promotion             Mljet: 5
                    actions                                    Mallorca: 37
Promote the         Share of tourist that consider the         Crete: 60%
image of a          destination as sustainable                 La Rochelle: 60%
sustainable                                                    Mljet: 60%
tourist                                                        Mallorca: 60%
destination
Decrease in the     Annual use of biodiesel in litres by         Crete: 6.000
use of fossil fuels tourist related fleets                       Mallorca: 10.000.000
                    (shift from diesel to biodiesel)             La Rochelle: 10.000
                                                                 Austria: 125.000
                    Number of fleet operators that shift (part Crete: + 3
                    of) their fuel use to biodiesel/ or electric La Rochelle: + 6
                    propulsion                                   Mallorca + 40
                                                                 Austria: + 7
                                                                 Dubrovnik region: 2
                    Number vehicles shifted to biodiesel         La Rochelle: +125
                                                                 Austrian regions: +44
                                                                 Crete: + 9
                                                                 Mallorca: +983
                                                                 Mallorca: +3000 car
                                                                 rental
                                                                 Croation regions: 10
                    Introduction of electric vessels             La Rochelle: 1
Reach savings in Annual reduction of MJ primary energy         Crete: 192.000
primary energy   use                                           Mallorca: 320.000.000
use and CO2                                                    La Rochelle: 320.000
emissions                                                      Austria: 4.000.000
                 Annual reduction of CO2 emissions in          Crete: 10.800
                 kg                                            Mallorca: 18.000.000
                                                               La Rochelle: 18.000
                                                               Austria: 225.000




                                        25 / 41
4. Strategic objectives: reframing the
   activities for the future


4.1. Strategic objectives
Based on all the data and considerations from the previous chapters, in this
last part we explain if and how the strategic objectives will be reached.
The strategic objectives refer to the situation of 5 years after the end of
the project.

The objective to increase the annual use of biodiesel by tourist related
fleets in partner regions up to 15.000lts is expected to be reached after
the release of a new legislative action which allows the shift from 4% of
mixures of bio diesel up to 7% and its broader use in both public and
private fleets.

The objective to increase the number of fleet operators that shift (part
of) their fuel use to biodiesel or electric cars up to 5 is already achieved
since by the month 17, 2 groups of hotels had already integrated electric
vehicles in their fleet and approximately 50 professional fleet operators
have shifted to higher blends of bio diesel. However, additional positive
directions have been identified due to the inclusion of new eco-efficient
small cars and the increasing interest on behalf of the municipalities to use
electric cars in historical urban centres.

The objective to increase the number of vehicles shifted to biodiesel
up to 40, 5 years after the end of the project, has been already achieved
since by month 17 we had 7 electric vehicles used in hotels and by month
27 there were 543 vehicles using biodiesel (buses, taxis, trucks, etc.)

As for the objectives to achieve a) an annual reduction of MJ primary
energy use up to 480.000MJ and b) an annual reduction of CO2
emissions up to 27.000 kg it is expected that they are 100% achieved2.




2
    The values of these indicators are to be calculated by IFEU

                                             26 / 41
The objective to Increase in the number of hotels and restaurants that
provide used cooking oil at 200, 5 years after the end of the project has
been already achieved once and seems to be easy to reach again since by
month 27 after the initiation of the project there were 370hotels and
restaurants participating in the collection of UCOs. This means that in less
than 2 years there was an increase of 150hotels.

The objective to increase up to 2000ltrs the annual volume of treated
UCOs fit for the production of bio diesel was almost reached by the end of
2010 (1300tones). Hence it is expected that within five years time after the
end of BIOSIRE the volume of annually treated UCOs would have
exceeded 3.500tones.

The table below indicates the objectives set for the region of Crete and the
other BIOSIRE regions:

  STRATEGIC               RESULT INDICATORS                   QUANTIFICATION
  OBJECTIVES                                                   OF SUCCESS
Decrease in the use    Annual use of biodiesel in litres by   Crete: 15.000
of fossil fuels        tourist related fleets in partner      La Rochelle: 10.000
                       regions                                Mallorca: 10.100.000
                                                              Veneto: 10.000.000
                                                              Austrian: 200.000
                     Total annual use of biodiesel in         > 5.000.000
                     liters by tourist related fleets in
                     transfer regions
                     Number of fleet operators that shift Crete: 5
                     (part of) their fuel use to biodiesel La Rochelle: 6
                     (compared to start of BIOSIRE)        Mallorca: 115
                                                           Austria: 15
                                                           Veneto: 12
                                                           Croatia: 5
                     Number vehicles shifted to            Crete: 40
                     biodiesel                             La Rochelle: 145
                     (compared to start of BIOSIRE)        Mallorca: 1200
                                                           Mallorca: 3000 car
                                                           rental
                                                           Austria: 80
                                                           Veneto: 700
                                                           Croatia: 30
                     Introduction of electric vessels      Mljet: + 2
Reach energy savings Annual reduction of MJ primary        Crete: 480.000
and reduction of CO2 energy use                            La Rochelle: 480.000
emissions                                                  Mallorca: 323.200.00
                                                           Veneto: 320.000.000
                                                           Austrian: 6.400.000
                                                           Transfer: 160.000.000




                                      27 / 41
    STRATEGIC                RESULT INDICATORS                 QUANTIFICATION
    OBJECTIVES                                                  OF SUCCESS
                         Annual reduction of CO2               Crete: 27.000
                         emissions in kg                       La Rochelle: 27.000
                                                               Mallorca: 18.180.000
                                                               Veneto: 18.000.000
                                                               Austrian: 360.000
                                                               Transfer: 9.000.000
Establish a              Increase in the number of hotels      Crete: + 200
sustainable              and restaurants that provide used     La Rochelle: + 75
production process for   cooking oil (compared to the start    Croatia: + 100
the alternative fuel     of BIOSIRE)                           Mallorca: + 75
                         Total annual volume of treated        Crete: 2.000
                         used cooking oil fit for biodiesel    Mallorca: 5.000 Tons
                         production
                         Number of farmers growing crops       Crete: 6
                         fit for biodiesel                     Mallorca: 6
                                                               Veneto: 6
                         Volume of locally grown vegetable     Crete: 2.000
                         oils                                  Malorca: 2000
                                                               Veneto: 2000




4.2. New actions for change
An overview of the tasks carried out in the region of Crete since the
beginning of BIOSIRE, indicates that cooperation with all stakeholders (9
target groups) resulted in the improvement of the market penetration of
biodiesel. Even more cooperation among the three parties, REAC, the
supermarket chain of Chalkiadakis and the UCOs collection company of Mr
Samaritakis    had       a   very   positive     impact   by    developing     local
entrepreneurship in biofuels, establishing a model for cooperation between
different actors in the sector of biodiesel, promoting the simultaneous
protection of environment and biofuels penetration, informing energy users
and citizens of biofuels uses. Consequently, the initiatives undertaken from
REACs ended up with an overall increase in the volume of recycled UCOs.

However, some follow up activities are necessary in order to stimulate
additional growth of the market of biodiesel in Crete and in Greece in
general. Hence, REAC intents to:

   Maintain and foster the favourable momentum and the political
    visibility of UCOs collection companies, and their cooperation with local
    authorities, supermarkets and hotels and restaurants.


                                       28 / 41
   Broaden the supermarket chains (expand the campaign to other
    competitors) which provide containers for the collection of UCOs from
    households.
   Impose definite licensing rules for the collection companies of
    UCOs with special reference to their final disposal- identify special
    control mechanisms.
   Enlarge the UCOs collection network with the integration of more
    individual households
   Identify additional funding incentives for farmers to cultivate
    energy crops
   Promote Green Public Procurement (i.e. for the shift to biodiesel and
    the purchase of electric cars by municipalities)
   Continue the large promotional – dissemination campaign for the
    Collection    of   Used    Cooking       Oil    in   cooperation    with   Cretan
    Municipalities and other relevant stakeholders
   Continue monitoring and support of the Used Cooking Oil Collection
    Network (collection companies as well as feedstock providers)
   Cooperate     with   tourist       related     companies    (e.g.    Hotels   and
    restaurants) for the collection of UCOs as well as for the integration of
    electric vehicles in their fleet
   Provoke more meetings with Transport Providers and encourage their
    participation in pilot use of high biodiesel blends/ encourage them to
    claim exemptions in regulation for a flexible distribution network of high
    biodiesel mixtures
   Promote the participation of Biodiesel Companies in the political
    lobbying for a more flexible biodiesel distribution
   Continue to intervene and prepare policy papers to the Ministry of
    Environment, Energy & Climate Change for the development of a
    more flexible distribution network for biodiesel – (Minister – General
    Secretary of the Region)
   Shift focus to the promotion of electric vehicles – Record and Evaluate
    current situation – communicate with representatives from all the Cretan
    automobile companies and involve additional Car Rental Companies
   Continue the labeling campaign in petrol stations hotels, restaurants
    and supermarkets about recycling of UCOs

                                         29 / 41
    Promote Market Transparency
    Cooperate with NGOs
    Continue the awareness raising campaign at Schools in the
     framework of on-going energy / climate educational activities
    Promote the labeling of companies (e.g. Hotels) which adopted
     electric vehicles for specific transportation (e.g. Vehicles for Tourists,
     Vehicles for Luggage)
    Emphasize on the benefits of the use of electric vehicles 1. Tax
     exemptions 2. Traffic privileges (circulation) 3. Environmental benefits
     etc.
    Promote the green image of electric vehicles – Targeted information for
     tourists (integration of specific information in hotels’ newsletters)
    Provide specific information for tourist companies in order to adopt the
     use of electric vehicles (types of vehicles, costs, technical features,
     advantages etc.)
    Promote information regarding the links between the use of electric
     vehicles and RES by providing the excess of power produced by RES
     – Storage to the charging stations of electric vehicles.




4.3. Roles and responsibilities
                  Partners

1.          Decentralized Administration of Crete – Regional Energy
     Agency: The Regional Energy Agency of Crete is participant in all
     work-packages (1-6) of the project and is responsible for the
     "Demonstration Activities" in Crete. Besides, it coordinates all the
     activities implimented in Crete.
                  Local actors

1. Municipalities / Municipal Enterprises of Water Supply and
     Sewerage: a) Participation in the wide information – promotional
     campaign with the forwarding of 130.000 leaflets through the “regular
     invoice envelops” and b) Investigation of potential demonstration
     activities at local level (used cooking oil collection and/or biodiesel).



                                        30 / 41
2. Regional Authorities: Responsible for the procedure of License and
      Control of the Used Cooking Oil Collection Companies.

3. Tourist related bodies, organizations, companies etc.: Promotion of
      electric vehicles and simultaneous promotion of green electricity for
      electric vehicles.

4. Used Cooking Oils Collection Companies: a) Participation in the
      demonstration activities of the collection procedure at regional level
      (e.g. official list, evaluation procedure etc.), b) Implementation of a
      Network of Used Cooking Oil Collection Companies in Crete.

5. Biodiesel Companies: a) Cooperation with the collection companies
      which are operated in Crete b) Investigation of demonstration activities
      of biodiesel use, c) Networking – Lobbying.

6. Supermarkets: a) Implementation of demonstration activities of used
      cooking oil collection / Sponsoring, b) Promotion – Collection.

7. Restaurants / Association of Restaurants: a) Contribution to the
      used cooking oil collection b) Participation in promotional activities and
      c) Promotion of the Labeling procedure for the collection of used
      cooking oils.

8. Hotels / Union of Hoteliers: a) Contribution to the used cooking oil
      collection b) Implementation of special promotional activities in Tourism
      and c) Promotion of the Labeling procedure for the collection of used
      cooking oils as well as for the use of Electric Vehicles.

9. Petrol Stations / Association of Petrol Stations: Implementation of
      specific information and promotional activities for biodiesel.

10. Educational Authorities: Implementation of information – promotion –
      labelling activities.

11. Media (newspapers, magazines, radio, TV), NGOs: Implementation
      of regional and national information – promotional- awareness activities.



      (a) Target        Proposed approach of
                                                    Benefit to the target group
       Group(s)       involvement /engagement

       Regional           Local demonstration       Responsibility to develop

                                         31 / 41
          and City      partnership, information,     sustainability in the area, need to
         Governme              consulting              reach targets on environmental
            nts                                       quality, desire to promote image
                                                         of proactive administration in
                                                         sustainability, desire to allow
                                                      further growth of tourism without
                                                        risking the environmental and
                                                         cultural heritage of the area

          Public         Local demonstration            Green image, part of the
         Transport      partnership, information,       environmental management
        companies              consulting                        scheme

                          Local demonstration
         Rental                                       Green image, corporate social
                        partnership, information,
        companies                                              responsibility
                               consulting

         Leisure         Local demonstration
                                                       Green image, corporate social
         transport      partnership, information,
                                                               responsibility
        companies              consulting

                          Local demonstration
         Tourism                                     Green image, number of guests
                        partnership, information,
          boards                                              and spending
                               consulting

        Residents            Information                       Quality of life

                                                           Quality of the holiday,
         Tourists            Information
                                                        contribution to sustainability

                          Local demonstration
         NGOs          partnership, information,         Support to their activities
                               consulting

                          Local demonstration
        Service                                      Possibility to differentiate, create
                        partnership, information,
        companies                                                new markets
                               consulting

         Logistics       Local demonstration           Green image, corporate social
        firms (such     partnership, information,     responsibility, reduced exposition
         as airport            consulting                    and risk to workers
          logistics)

         Drivers      Information, ease concerns     Image build up, knowledge bonus

         Service      Information, ease concerns     Image build up, knowledge bonus
           staff
                        Proposed approach of
        (b) Key
                            involvement /             Received Benefit from BIOSIRE
        Actor(s)
                             engagement
   Politicians,                                          Best cases for leveraging
financing/gove           Direct involvement, co-      decisions on financial incentives
  rning of local         operation with transfer          and supporting policy for
administration                   activities             alternative fuels and electric
         s                                            propulsion; insight into solutions

                                            32 / 41
                                               for promoting sustainable tourism
                                                    Best cases for leveraging
                                                decisions on financial incentives
  Legislative    Information, discussions,          and supporting policy for
    bodies         incentives, networking         alternative fuels and electric
                                                propulsion; insight into solutions
                                               for promoting sustainable tourism
                                                     Information on technical
                 Direct involvement in local        considerations, marketing
Fleet owners’         demonstrations,           solutions to promote sustainable
    public       Information, discussions,        tourism, participation in local
  transport        networking, incentives        workgroups which will provide
                         programmes            input into policy development and
                                                      incentive programmes
                                                     Information on technical
                                                    considerations, marketing
Fleet owners’                                   solutions to promote sustainable
                     Training, incentive
    leisure                                       tourism, participation in local
                        programmes
  transport                                      workgroups which will provide
                                               input into policy development and
                                                      incentive programmes
                                                     Information on technical
                                                    considerations, marketing
                                                solutions to promote sustainable
Fleet owners’        Training, incentive
                                                  tourism, participation in local
   logistics            programmes
                                                 workgroups which will provide
                                               input into policy development and
                                                      incentive programmes
   Tourist
                 Information/co-operation
  Services                                               Green image
                 with local demonstrations
  Providers
                                                   Ability to connect to local
Hotels/Restaur                                      demonstration, develop
                 Information/co-operation
     ants                                      programme for recycled oil, green
                                                              image




                                    33 / 41
5. Annex: SWOT analysis related to
   strategic objectives
Introduction
This SWOT analysis evaluates the Strengths, Weaknesses, Opportunities,
and Threats associated with reaching the strategic objectives regarding
alternative propulsion (electric vessels and biodiesel) in the demonstrator
regions. The strategic objectives refer to the situation five years after the
project ends.


The SWOT analysis groups key pieces of information into two main
categories:
• Internal factors – The Strengths and Weaknesses internal to the
 implementation activities and to alternative propulsion.
• External factors – The Opportunities and Threats presented by the
 external environment influencing the implementation of alternative
 propulsion.


The   SWOT      matrix   for   the   Region    of   Crete   is   shown   below.




                                     34 / 41
           Positive                            Negative
           Strengths                           Weaknesses
           1. Social acceptance: (i) The       1. Social acceptance: There
              use of biodiesel produced           is a reluctant attitude
              from used cooking oil               among potential users
              promotes the image of a             towards biodiesel
              sustainable tourist                 produced from used
              region.(ii) fruitful                cooking oil.
              cooperation and high
                                               2. Resources: There is a
              potential for the creation of
                                                  reluctant attitude among
              synergies among key
                                                  restaurant owners towards
              actors in tourism and
                                                  participating in the oil
              collection of UCOs aimed to
                                                  collection.
              the production of biodiesel-
              as well as the use of            3. Financing: (i) The biodiesel
              electric propulsion (e.g. in        production from used
              hotels). (iii) Willingness of       cooking oil is not profitable
              local municipal enterprises         enough to maintain and
              to cooperate and support            stimulate the growth of big
              initiatives by enclosing the        enterprises. (ii) There are
              information leaflets of             some technical difficulties
              BIOSIRE in the water bills.         for the start up
           2. Resources: (i)There are
Internal
              large potentials of used
              cooking oil that can be
              exploited for biodiesel
              production (ii)
              interconnections among a
              big range of daily activities
              (households restaurants,
              hotels, energy production
              units) (iii) relatively simple
              know-how with no
              significant investment for
              resources and equipment
           3. Financing: (i) The feedstock
              (used cooking oil) is
              available at cheap prices.
              (ii) Stable and good
              relationships among key
              market actors. (iii) Reuse of
              waste (i.e. UCOs) for the
              establishment of green
              entrepreneurship
              constitutes the definition of
              eco-efficiency.



                                     35 / 41
          Opportunities                        Threats
          1. Legislation: (i) There are        1. Legislation: Immature
             mandatory EU and national            legislation with regards to
             targets for introducing high         the use of vegetable oils in
             blends of biodiesel. (ii)            producing biodiesel.
             Political intention to simplify
                                               2. Financing: (i) global
             Environmental Legislation
                                                  financial crisis restrains
             system (licensing
                                                  new investments (ii) there
             procedures) (iii) political
                                                  is a lack of infrastructure
             intention to strengthen the
                                                  (e.g. recharging stations
             institutional role of
                                                  for electric cars and the
             enforcement mechanisms
                                                  decentralised production of
             (e.g. Environmental
                                                  biodiesel - refineries) (iii)
             Auditors)
                                                  SMEs which represent the
         2. Financing: (i)There are tax           biggest share of
            reductions for biodiesel, (ii)        enterprises in small island
            there is a great potential for        regions have limited
            the establishment of eco-             environmental business
            clusters active in the                management capacity.
            collection, production,
                                               3. Social acceptance: Limited
            distribution and sales
                                                  public awareness in the
External    network of biodiesel from
                                                  hinterland of the island
            UCOs and energy crops
                                                  (most information activities
          3. Social acceptance: (i) in the        take place in big urban
             public opinion, there is a           centres).
             supportive attitude towards
             biodiesel production and
             use. (ii) tourists’
             preferences have shifted to
             more eco-friendly
             destinations (iii) links of
             biofuels with waste
             recycling (UCOs), (iv)
             increased interest of local
             stakeholders to contribute
             in the market penetration of
             biodiesel through
             partnerships and pilot
             project (v) new generations,
             youngest and school-agers
             are better informed on
             environmental issues than
             their ancestors through
             educational system.




                                    36 / 41
         General questions


   1. Which actions have you taken for identifying the Strengths,
       Weaknesses, Opportunities, and Threats presented below (e. g.
       news research, consultation of key actors)?

In order to identify the Strengths, Weaknesses, Opportunities and Threats
with regards to the penetration of the market of biodiesel, REAC
implemented a survey with the use of semi-structured questionnaires
containing open ended questions about the subject in collaboration with the
members of the Local Working Groups and the UCOs collection
companies.



   2. What have been the lessons learned from these actions (i. e.
       which have been successful and which not, why)?

The references drawn from this public consultation in the region of Crete
are quite positive. Public consultation involved Workshops and seminars
where 2 types of Questionnaires were addressed to 9 target groups of
stakeholders:

   1. Municipalities,
   2. UCOs collection companies,
   3. Regional administration of primary and secondary education,
   4. Environmental Education Centres,
   5. Municipal water management companies,
   6. NGOs and local associations,
   7. Hotels and restaurants
   8. Public transport organisations and
   9. Super markets.
The scope of the first type of questionnaires was to provide a thorough
evaluation on the effectiveness of the dissemination and communication
activities with regards to the production of bio diesel from UCOs. In total
there were sent 25 questionnaires, 21 of which were filled in and sent to
REAC. The results drawn from this evaluation was that most of the
participants were satisfied with the organisation of the events and the


                                  37 / 41
excellent communication with REAC’s representatives. In particular, all the
21 respondents answered positively in the following statements:

          The meetings help them in expanding activities related to
           alternative propulsion
          They expressed interest in continuous cooperation with
           BIOSIRE project members after the end of the project
          They are satisfied with the communication with the responsible
           BIOSIRE partners
          The meetings were helpful for the BIOSIRE project
And all of them had some additional comments to make relevant to the
continuation of the dissemination and awareness raising activities.
Hence, the lesson learned from this first group of questionnaires is that all
involved key stakeholders are interested in information about biodiesel and
consultation   support   related    to   the   initiation   of   relevant   green
entrepreneurship.
Regarding the second type of questionnaires, respondents were directly
asked to write down what they think are the strengths, weaknesses, threats
and opportunities with regards to the successful promotion of alternative
propulsion, (biodiesel, collection of UCOs, electric vehicles, sustainable
transport) in the region of Crete and in Greece in general.

Their answers were quite diverse depending on the organisation they
represent but overall they were supplementary providing an integrated
approach to the formulation of SWOT analysis for the Region of Crete.

The lessons learned from this evaluation process have qualified the
members of the project team to clarify the means and the tools necessary
for the exploitation of strengths and the overcoming of weaknesses.

The most important references drawn - lessons learned from the
above activities are described below:

      Networking with various stakeholders is a prerequisite for the
       broadening of successful initiatives and the strengthening of the
       market of biodiesel

      Open public consultation activities promote political and social
       cohesion

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   Raising public and business awareness on environmental regulation
    is not enough unless sufficient monitoring and enforcement
    mechanisms exist with regards to the final disposal of UCOs.

   Simplification of rules and licensing procedures will allow the
    development of green entrepreneurship and strengthen the market
    of UCOs

   Green Public Procurement (GPP) processes e.g. for the purchase
    of energy efficient cars, their maintenance and replacement of old
    fleets may have a significant contribution to the reduction of CO2
    emissions

   Under    the   same framework          (of   GPP)   the   exploitation   of
    environmental management systems (EMAS and ISO 14001) may
    contribute to the promotion of energy efficiency and the broader use
    of biodiesel and or electric cars.

   Organisations which operate with a high sense of duty and are
    devoted to activities that raise public awareness may play a key role
    in the alteration environmental behaviour of both citizens and
    entrepreneurs.

   European projects which last only for a short period of time (i.e. 2 to
    3 years) need to address sources of additional funding and
    elaborate feasibility studies in order to designate the ways with
    which successful projects and methodologies may be continued
    and or institutionalised

   In every pilot project or activity there are some key institutions and
    public organisations which may contribute as levers to the
    dissemination of environmental information to specific target groups
    (i.e. schools, municipal water and sewage enterprises, etc.)

   The results of successful European projects such as BIOSIRE
    should be further exploited in the tourism marketing policies, or
    within specialised tourism marketing plans for the greening of the
    region’s profile.




                                 39 / 41
   3. Did you exchange information and / or results with other
       demonstrators? What have been the lessons learned from this
       exchange?

REAC exchanged information with many key local and European actors.
These interactive cooperation resulted in the drawn of useful references. In
particular, the lessons learned from all the relevant activities – exchange of
experience, elaboration of SWOT analysis, public consultation, discussion
with local stakeholders and provision of technical support and consultation
to new entrepreneurs have all resulted in the references already mentioned
and discussed above (see answer to question 2).



   4. What are the lessons learned from this SWOT analysis for
       future projects?

The lessons learned from all the relevant activities – exchange of
experience, elaboration of SWOT analysis, public consultation, discussion
with local stakeholders and provision of technical support and consultation
to new entrepreneurs have all resulted in the references already mentioned
and discussed above (see answer to question 2).



   5. Do you have any other remarks related to the SWOT analysis?

The lessons learned from all the relevant activities – exchange of
experience, , elaboration of SWOT analysis, public consultation, discussion
with local stakeholders and provision of technical support and consultation
to new entrepreneurs have all resulted in the references already mentioned
and discussed above (see answer to question 2).




     5.2.     Questionnaire SWOT analysis

All questions in this section have been already answered in the
previous chapter of this report. Please see answers given above and
SWOT table above.

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Just for notice: here you should rank the strengths/weaknesses/threats and
opportunities and indicate very important, important and less important
ones.

For example:

                            Electric vehicles
Strengths                    Category               Level of importance
Driving electric vehicles is Social acceptance      Important
becoming more and more
popular in Austria.




                                  41 / 41

				
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