Focus On Siebel CRM Oracle OpenWorld 2011

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					Focus On Siebel CRM

Keynotes
Sunday, October 2, 2011
TIME                         TITLE                                                                           LOCATION


5:30 pm – 7:00 pm            Oracle OpenWorld Welcome Keynote: Extreme Innovation                            Moscone North
                             Oracle                                                                          Hall D


Monday, October 3, 2011
TIME                         TITLE                                                                           LOCATION


8:00 am – 9:45 am            Oracle OpenWorld Keynote                                                        Moscone North
                             EMC; Oracle                                                                     Hall D


Tuesday, October 4, 2011
TIME                         TITLE                                                                           LOCATION


8:00 am – 9:45 am            Oracle OpenWorld Keynote                                                        Moscone North
                             Dell; Oracle                                                                    Hall D


Wednesday, October 5, 2011
TIME                         TITLE                                                                           LOCATION


8:00 am – 9:45 am            Oracle OpenWorld Keynote                                                        Moscone North
                             Cisco; Oracle                                                                   Hall D

2:30 pm – 4:15 pm            Oracle OpenWorld Keynote                                                        Moscone North
                             Infosys; Oracle                                                                 Hall D


General Sessions
Monday, October 3, 2011
TIME                         TITLE                                                                           LOCATION

12:30 pm – 1:30 pm           CRM - How Technology Disruptions Catalyze Customer Relationships                Moscone West
                             Anthony Lye, Oracle; Sucha Kutatla, Deloitte; Jill Kot, Government of British   Room 2002 / 2004
                             Columbia




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Tuesday, October 4, 2011
TIME                       TITLE                                                                                    LOCATION

10:15 am – 11:15 am        General Session: Oracle Applications                                                     Moscone
                           Steve Miranda, Oracle; Paco Aubrejuan, Oracle; Cliff Godwin, Oracle; Lyle Ekdahl,        Hall D
                           Oracle; Rick Jewell, Oracle; Chris Leone, Oracle; Anthony Lye, Oracle




Oracle OpenWorld CRM-Track Sessions
Monday, October 3, 2011
TIME                       TITLE                                                                                    LOCATION

11:00 am – 12:00 pm        Building a Successful CRM Strategy with Oracle’s Complete CRM (18286)                    Moscone West
                           Kirk Mosher, Oracle                                                                      Room 2003
12:30 pm – 1:30 pm         General Session: CRM – How Technology Disruptions Catalyze Customer                      Moscone West
                           Relationships (18024)                                                                    Room 2002 / 2004
                           Anthony Lye, Oracle; Jill Kot, Government of British Columbia; Sucha Kukutla, Deloitte

12:30 pm – 1:30 pm         Oracle CRM Applications for Communications: Strategies for Cross-Channel                 Palace Hotel
                           Convergence (18252)                                                                      Sea Cliff Room
                           David Fan, Oracle

2:00 pm – 3:00 pm          Customer Panel: Innovations, Tips, and Best Practices for Siebel CRM (18028)             Moscone West
                           George Jacob, Oracle; Eduardo Duran, Lan Airlines; Erik Passchier, Rabobank; Nizam       Room 2016
                           Arshad, Telekom Malaysia; JP Sarkis, Dell

2:00 pm – 3:00 pm          Deloitte Sponsor Session: Customer to Citizen: Serving the Most Vulnerable               Moscone West
                           Citizens in British Columbia                                                             Room 2009
                           Sucha Kukatla, Deloitte; Jill Kot, Government of British Columbia

3:30 pm – 4:30 pm          Siebel CRM Product Strategy and Roadmap (18220)                                          Moscone West
                           Uma Welingkar, Oracle                                                                    Room 2003
3:30 pm – 4:30 pm          Siebel Marketing Enables LexisNexis to Maximize Efficiencies and Realize Goals           Intercontinental
                           (02964)                                                                                  Hotel, Grand
                           Greg Horner, Rajan Odayar, LexisNexis                                                    Ballroom A

5:00 pm – 6:00 pm          Starbucks Delivers Unique Personalized Customer Experiences With Siebel                  Moscone West
                           Loyalty (18227)                                                                          Room 2003
                           Melissa Boxer, Oracle; Emil Sarkissian, Loyalty Methods; Wouleta Ayele, Starbucks

5:00 pm – 6:00 pm          Best Practices for Maintaining and Upgrading Siebel CRM (14906)                          Moscone West
                           Gurdeep Basra, David Warhoe, Oracle                                                      Room 2010




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Tuesday, October 4, 2011
TIME                       TITLE                                                                                      LOCATION

10:15 am – 11:15 am        General Session: Oracle Applications                                                       Moscone
                           Steve Miranda, Oracle; Paco Aubrejuan, Oracle; Cliff Godwin, Oracle; Lyle Ekdahl,          Hall D
                           Oracle; Rick Jewell, Oracle; Chris Leone, Oracle; Anthony Lye, Oracle

11:45 am – 12:45 pm        Customer Panel: A Journey to Customer Advocacy with Oracle CRM Service (18230)             Moscone West
                           Michael Salerno, Oracle; Walt Diehl, Agilent; Anil Urs, Dell; Sheri Birschbach, GE; Tina   Room 2003
                           Lewis, ServiceMaster

11:45 am – 12:45 pm        Oracle's Industry CRM Strategy and Roadmap (18260)                                         Moscone West
                           Aaron Shidler, Michael Seback, Charles Knapp, Oracle                                       Room 2010
11:45 am – 12:45 pm        Increasing Sales Effectiveness and Closing More Deals with Oracle's Complete               Moscone West
                           CRM for Sales (18288)                                                                      Room 2012
                           Kirk Mosher, Divya Malik, Oracle; Kevin Raybon, Statera

11:45 am – 12:45 pm        Rapid Siebel CRM Upgrades with Oracle Upgrade Factory for Siebel CRM:                      Intercontinental
                           Customer Success Story (15401)                                                             Hotel, Grand
                           Agnes Zhang, Kirti Shetye, Oracle; Ashok Sivathapandian, IEEE                              Ballroom A

1:15 pm – 2:15 pm          Best Practices to Maximize User Adoption Rates for Siebel Sales                            Moscone West
                           Implementations (18224)                                                                    Room 2003
                           Stephen Fioretti, Oracle; Philip Philippides; Jerry Lekhter, Intuit; Jeff Mackay, GE

1:15 pm – 2:15 pm          Automate CRM Business Rules for Maximum Efficiency with Oracle Policy                      Moscone West
                           Automation (18281)                                                                         Room 2010
                           Davin Fifield, Phil Whitwell, Oracle

1:15 pm – 2:15 pm          Oracle Live Help Overview, Strategy and Roadmap (18208)                                    Moscone West
                           Michael Blanchard, Oracle                                                                  Room 2012
1:15 pm – 2:15 pm          Closed Loop Marketing Campaign process with Predictive Offer Generation (09848)            Intercontinental
                           Deepak Maheshwari, Wipro                                                                   Hotel, Grand
                                                                                                                      Ballroom A




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3:30 pm – 4:30 pm   Oracle's Mobile CRM Solutions: The Future is Now (18235)                            Moscone West
                    Peter Thorson, Oracle                                                               Room 2003
3:30 pm – 4:30 pm   Upgrading Your Siebel CRM with Reduced Risk and Lowered Cost: Customer              Moscone West
                    Successes (18222)                                                                   Room 2010
                    Agnes Zhang, Oracle; Robert Ponder, Ponder ProServe; Arnaud Wingelaar, IBM

5:00 pm – 6:00 pm   Optimizing Customer Interactions with Siebel CRM and Oracle Real-Time               Moscone West
                    Decisions (18284)                                                                   Room 2003
                    Nicolas Bonnet, Oracle; Khuram Tahir, Objectefi

5:00 pm – 6:00 pm   Building More-Insightful Reports with Siebel Reporting Solutions (18234)            Moscone West
                    Uma Welingkar, Oracle                                                               Room 2010

5:00 pm – 6:00 pm   Oracle's CRM for Consumer Goods: Strategies for Engaging with Your Evolving         Palace Hotel
                    Consumers (18253)                                                                   Sea Cliff Room
                    Angelique Moon, Oracle; Kevin Kroymann, Hormel; Carl Pickering, Reckitt Benckiser




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Wednesday, October 5, 2011
TIME                         TITLE                                                                                     LOCATION

10:15 am – 11:15 am          Succeeding in Today's Complex World with Oracle Marketing and Loyalty                     Moscone West
                             Solutions (18225)                                                                         Room 2010
                             Melissa Boxer, Oracle

10:15 am – 11:15 am          Optimize the Customer Experience with Knowledge-Infused CRM (19541)                       Moscone West
                             Nav Krishnavarti, Michael Hylton, Oracle                                                  Room 2012
10:15 am – 11:15 am          Oracle's CRM for Banking: Reclaim Your Customers' Loyalty with Strategic                  Westin Market St.
                             Treatment (18254)                                                                         Stanford Room
                             Sandra Sanvido, Oracle; Roxy Gribben, Yodlee; Gavin Phuah, ANZ

11:45 am – 12:45 pm          Driving Cross-Channel Customer Experiences with ATG Apps, Siebel Loyalty, and             Moscone West
                             Siebel Marketing (25960)                                                                  Room 2005
                             Melissa Boxer, Machirajupakasasana Rao, Oracle; Yvonne Yeung, Starbucks

11:45 am – 12:45 pm          The Different Faces of Siebel CRM: Building Better UIs for Browsers and Mobile            Moscone West
                             Devices (18233)                                                                           Room 2010
                             Uma Welingkar, Darshan Kumar, Holger Herbert, Oracle

11:45 am – 12:45 pm          Maximizing CRM ROI Through Effective User Adoption Strategies (18287)                     Moscone West
                             Tony Berk, Oracle; Manish Mallikarjuna, Fidelity Investments; Adriana Vazquez, Diversey   Room 2012
11:45 am – 12:45 pm          Oracle's CRM for Life Sciences: Strategies for Sales Innovation (18255)                   Westin Market St.
                             Piers Evans, Raj Aggarwal, Charles Knapp, Oracle                                          Stanford Room
11:45 am – 12:45 pm          Deloitte Sponsor Session: Commerce in a Changing Customer Landscape                       Moscone West
                             Dennis Bianucci, Belinda McConnell, Deloitte                                              Room 2009
1:15 pm – 2:15 pm            Capturing the Elusive "Perfect Order" with Siebel Customer Order Management (18231)       Moscone West
                             Murali Varmaraja, Oracle; Kevin Campbell, Cbeyond; David Ryan, Honeywell; Sharad          Room 2003
                             Mitra, aMind Solutions

1:15 pm – 2:15 pm            Southwest Airlines Transforms Rapid Rewards with Siebel Loyalty (25980)                   Moscone West
                             Melissa Boxer, Oracle; Joseph Migis, Southwest Airlines                                   Room 2010
1:15 pm – 2:15 pm            Oracle's CRM for Public Sector: Social Services, Safety, and 311 Customer                 Westin Market St.
                             Success (18256)                                                                           Stanford Room
                             Tiffany Blair, Michael Seback, Oracle; Joann Butler, Montgomery County; Michiel
                             Kramer, SVB; Jill Kot, British Columbia

5:00 pm – 6:00 pm            Delivering Exceptional Cross-Channel Customer Experiences with Siebel                     Moscone West
                             Marketing (18226)                                                                         Room 2003
                             Shyam Shah, Heng Ren, Oracle; Marcus Schomakers, Carrefour

5:00 pm – 6:00 pm            Increase Sales Partner Effectiveness and Efficiency with Oracle’s PRM Solutions (18237)   Moscone West
                             Stephen Fioretti, Oracle; Scott Rowell, Optus                                             Room 2010




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Thursday, October 6, 2011
TIME                        TITLE                                                                              LOCATION

9:00 am – 10:00 am          Anytime, Anywhere Commerce with Siebel Customer Order Management and               Moscone West
                            ATG Web Commerce (18223)                                                           Room 2003
                            Aaron Shidler, Oracle; Harihar Jobanputra, Jerry Lekhter, Intuit

9:00 am – 10:00 am          Attain Superior Sales Performance Through Oracle’s Insight-Driven Sales            Intercontinental
                            Analytics (18283)                                                                  Hotel, Grand
                            Anand Dodd, Oracle; Rashmi Grover, Usha Narasimhan, Experian                       Ballroom A

10:30 am – 11:30 am         Customer Experience Management for Commerce Made Easy (18232)                      Moscone West
                            Murali Varmaraja, Oracle; John Wittenberg, Eaton; Andy Bloomfield, Zebra; Balaji   Room 2003
                            Vatsavaya, Lexmark

10:30 am – 11:30 am         To Cloud or Not to Cloud: Choosing the Right CRM Deployment Option (16181)         Moscone West
                            Michael Seback, Tony Berk, Oracle; Aaron Betik, Equifax                            Room 2010
10:30 am – 11:30 am         Maximizing Your Return On Marketing Investment with Oracle Marketing               Inter-continental
                            Analytics (18282)                                                                  Hotel, Grand
                            Geeta Deodhar, Hari Cherukupally, Oracle                                           Ballroom A

12:00 pm – 1:00 pm          The Future of Customer Service & Support (18228)                                   Moscone West
                            Chris Patterson, Oracle                                                            Room 2003
12:00 pm – 1:00 pm          Sony Ericsson uses Oracle Siebel CRM to support its Customer Experience            Moscone West
                            Strategy (07145)                                                                   Room 2012
                            Ben Padley, Jonathan Laroussinie, Sony Ericsson




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1:30 pm – 2:30 pm   Transforming Service Delivery with Real-Time Scheduling and Mobile Siebel            Moscone West
                    CRM (18229)                                                                          Room 2003
                    Uma Welingkar, Ram Reddy, Oracle

1:30 pm – 2:30 pm   Drive User Adoption and Productivity Using CRM Within Microsoft Outlook              Moscone West
                    (18236)                                                                              Room 2010
                    Brian Kelly, Oracle; Dwight DePalmer, InvisibleCRM

1:30 pm – 2:30 pm   Maximize Your Marketing ROI and Drive More Revenue with Oracle's CRM for             Moscone West
                    Marketing Solutions (19522)                                                          Room 2012
                    Andrea Mulder, Oracle

1:30 pm – 2:30 pm   Managing Data Quality in a Hybrid SaaS (Cloud) and On-Premise Environment            Intercontinental
                    (09132)                                                                              Hotel, Grand
                    Rosaline Gulati, Clint Bidlack, ActivePrime                                          Ballroom A

3:00 pm – 4:00 pm   Never Upgrade Again with Siebel CRM Innovation Packs (18221)                         Moscone West
                    Agnes Zhang, Oracle                                                                  Room 2003
3:00 pm – 4:00 pm   Maximize Return on CRM Investment with Oracle Customer Hub Applications              Moscone West
                    and Oracle Data Quality (18280)                                                      Room 2010
                    Narayana Machiraju, Bill Miller, Oracle; Nimish Mehta, LumenData

3:00 pm – 4:00 pm   Building End-to-End CRM Business Processes to Drive Efficiency and Value             Moscone West
                    (19620)                                                                              Room 2012
                    Charles Knapp, Oracle; Tony Alvizu, Intelenex; Chris Heilig/Steve Rossigno, eVerge




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CRM-Related Sessions from Other Tracks
Monday, October 3, 2011
TIME                       TITLE                                                                                  LOCATION

12:30 –1:30 pm             Service Transformation- Building Process Automation for Complex Service                Palace Hotel
                           Offerings (High Technology - 13862)                                                    Pacific Heights Room
                           Mike Saslavsky, Oracle; Rishi Gowaikar, Agilent; Dan Loomis, Cisco

12:30 –1:30 pm             Customer MDM is Your Key to Strategic Business Success (MDM – 17726)                   Moscone West
                           Manoj Tahiliani, Oracle; Mitch Head, AARP, Scott Sanderson, National Australia Group   Room 3007

2:00 –3:00 pm              Enabling Service Execution with Siebel CRM, PRM, and Oracle Real Time                  Westin Market St.
                           Scheduling (Professional Services – 17182)                                             Hotel
                           Marshall Powell, Oracle; Trafford Seymour, Marty Wick, ServiceMaster                   Concordia Room

3:30 pm – 4:30 pm          Deliver a Superior Online Customer Experience (Communications - 15171)                 Palace Hotel
                           David Fan, Oracle; Mark Morensen, Analysis Mason                                       Twin Peaks South

3:30 pm – 4:30 pm          MDM in the Public Sector (MDM – 17781)                                                 Intercontinental
                           Gurinder Bahl, Oracle; Ruben Spekle, Capgemini; Michiel Kramer, SVB                    Union Square Room

5:00 – 6:00 pm             The Art of Innovation (Services/Siebel – 12820)                                        Westin Market St.
                           Daniel Moffa, Claudia Pappalettera, Banco Galicia                                      Hotel Metropolitan II

5:00 – 6:00 pm             Best Practices for Maintaining and Upgrading Siebel CRM (Services/Siebel – 14906)      Moscone West
                           Gurdeep Basra, David Warhoe, Oracle                                                    Room 2010


Tuesday, October 4, 2011
TIME                       TITLE                                                                                  LOCATION

11:45 am – 12:45 pm        Best Practice Innovations In Front Office – Financial Services CRM (Financial          Westin Market St.
                           Services – 23530)                                                                      Hotel Metropolitan I
                           Dave Wright, Oracle

11:45 am – 12:45 pm        Cancer Screening (Ontario) & Long-Term Condition Management (Europe)                   Westin Market St.
                           Using CRM (Healthcare – 08820)                                                         Hotel
                           Simon Stone, Oracle; Richard Smith, Cancer Care Ontario                                Olympic Room

11:45 am – 12:45 pm        Next Generation Warranty Management with Siebel CRM (Industries – 21980)               Palace Hotel
                           Rajkumar Ravuri, Siva Subramanian, Wipro                                               Sea Cliff Room
3:30 pm – 4:30 pm          Leading Edge Solutions for Super-Major’s Downstream Units (Oil & Gas –                 Palace Hotel
                           23248)                                                                                 Presidio Room
                           Austin Canavan, Rachelle Roos, BP
3:30 pm – 4:30 pm          Enabling Best Practices in Medical Professional Education Management (Life             Westin Market St.
                           Sciences – 08408)                                                                      Hotel
                           Marco Osthoff, Johnson & Johnson; Yashpal Vakharia, Cognizant                          Franciscan II Room




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3:30 pm – 4:30 pm            Lan Airlines Transforms Its Loyalty Program With Siebel Loyalty (Travel &             Westin Market St.
                             Transportation – 13140)                                                               Hotel
                             Sundar Swaminathan, Andrew Martin, Oracle; Ralph Piket, Eduardo Duran, Lan Airlines   Olympic Room
5:00 – 6:00 pm               Application Integration Strategies for Siebel (Application Integration                Moscone West
                             Architecture – 12751)                                                                 Room 3020
                             Vikas Anand, Mike Fine, Oracle


Wednesday, October 5, 2011
TIME                         TITLE                                                                                 LOCATION

10:15 am – 11:15 am          Improve Customer Experience through Cross-Channel Commerce: Featuring                 Palace Hotel
                             Sprint (Communications – 15172)                                                       Rose Room
                             David Fan, Oracle; Sprint

10:15 am – 11:15 am          Enhancing Customer Value with Proactive Analytics (Financial Services – 23519)        Westin Market St.
                             Kiran Jagannath                                                                       Hotel Metropolitan I
                                                                                                                   Room
11:45 am – 12:45 pm          High Technology Channel Management For Growth-Extending The Enterprise                Palace Hotel
                             Into The Partner Network - Super Session Part 1 (High Technology – 13863)             Sea Cliff Room
                             Mike Saslavsky, Oracle; Alok Arora, Krish Ellath, Michael McClellan, NetApp; Mahesh
                             Ravoori, NetLogic Micro

11:45 am – 12:45 pm          Customer Panel: Transforming the Customer Experience In Hospitality With              Westin Market St.
                             ATG and Siebel CRM (Travel & Transportation – 23503)                                  Hotel
                             Micah Friedman, Oracle                                                                Concordia Room
11:45 am – 12:45 pm          Learn How Clean Data Has a Significant Business Impact with Oracle Data               Moscone West
                             Quality (MDM – 17729)                                                                 Room 3007
                             Narayanarao Machiraju, Oracle; Carlos Merida, RCCL

1:15 pm – 2:15 pm            High Technology Channel Management For Growth-Extending The Enterprise                Palace Hotel
                             Into The Partner Network - Super Session Part 2 (High Technology – 13864)             Sea Cliff Room
                             Mike Overly, Oracle; Krish Ellath, NetApp; Milind Gokarn, Selectiva; Steven Nott;
                             Cypress Semiconductor; Ramki Pitchuiyer, Paloras

1:15 pm – 2:15 pm            Transforming LSP Sales, Rating, and Operations with Siebel                            Westin Market St.
                             CRM/Oracle Transportation Management (Travel & Transportation – 08487)                Hotel
                             Sundar Swaminathan, Greg Smith, Oracle                                                Concordia Room

5:00 pm – 6:00 pm            Going Beyond- Dell Personalizes Service to Grow Revenue and Satisfaction              Palace Hotel
                             (High Technology – 13868)                                                             Sea Cliff Room
                             Mike Overly, Oracle; Syed Hassan, Harvey Trotman, Dell

5:00 pm – 6:00 pm            Customer Case Study: AFG’s Oracle Exadata OLTP and Consolidation                      Moscone South
                             (Database/Siebel – 07744)                                                             Room 304
                             Holden Lai, Australian Finance Group




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Thursday, October 6, 2011
TIME                             TITLE                                                                               LOCATION

9:00 am – 10:00 am               Customer Experience Management -- Best practices from                               Westin Market St.
                                 Customers and Siebel Hospitality Overview (Travel and Transportation – 12400)       Concordia Room
                                 Hari Batnagar, Greg Gravlin, Micah Friedman, Oracle

9:00 am – 10:00 am               Siebel Applications: Oracle Database Technical Update (Database: Performance        Moscone South
                                 & Scalability – 13621)                                                              Room 310
                                 René Simoons, Simtech Consulting; Eric Zonneveld, KPN ; Mark Farrier, Oracle

10:30 am – 11:30 am              MDM for Financial Services: Compliance to Competitiveness (MDM – 17780)             Moscone West
                                 Rohit Tandon, Oracle; Tarun Batra, LumenData; Vicky Pelletier, Prudential           Room 3007
12:00 pm – 1:00 pm               Extending Siebel CRM with Oracle ADF and Oracle SOA Suite (Apps                     Intercontinental
                                 Technology/Siebel – 12384)                                                          Union Square Room
                                 Mike Fine, Srikant Subramaniam, Oracle

12:00 pm – 1:00 pm               E-Commerce and Multi-Channel Retailing – An MDM Perspective (MDM –                  Moscone West
                                 17800)                                                                              Room 3007
                                 Dhiman Bhattacharjee, Oracle; Manikandan Munikrishnan, Infosys; Jamie Quiggin,
                                 Tesco

12:00 pm – 1:00 pm               CRM at the Medical Technology, Success and Challenges (Life Sciences – 08580)       Westin Market St.
                                 Shaun Braun, Stryker                                                                Hotel
                                                                                                                     Franciscan II Room
1:30 pm – 2:30 pm                Supporting Demanding Customers in Evolving Utility Markets With CRM                 Palace Hotel
                                 (Utilities – 13520)                                                                 Twin Peaks South
                                 Eric Thierry Martin, Martin Dunlea, Oracle                                          Room


Exhibits
Monday, October 3, 2011 9:45 am - 5:30 pm; dedicated hours: 9:45 am - 11:00 am
Tuesday, October 4, 2011 9:45 am - 5:30 pm; dedicated hours: 9:45 am - 10:15 am, 2:15 pm - 2:45 pm
Wednesday, October 5, 2011 9:00 am - 4:00 pm; dedicated hours: 9:00 am - 10:00 am
EXHIBITOR                                                                                                         LOCATION

InQuira                                                                                                           Apps Area, Moscone
    Oracle’s Knowledge Solution for Web Self-Service                                                              West Exhibit Hall:
    Oracle’s Knowledge Solution for Contact Centers                                                               W-126, W-127

Oracle CRM Pavilion, DEMOgrounds                                                                                  Moscone West
                                                                                                                  Level 1 Exhibit Hall




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Oracle Demos
Monday, October 3, 2011 9:45 am - 5:30 pm; dedicated hours: 9:45 am - 11:00 am
Tuesday, October 4, 2011 9:45 am - 5:30 pm; dedicated hours: 9:45 am - 10:15 am, 2:15 pm - 2:45 pm
Wednesday, October 5, 2011 9:00 am - 4:00 pm; dedicated hours: 9:00 am - 10:00 am
DEMO                                                                                                 LOCATION

CRM for Communications                                                                               Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-057
CRM for Life Sciences                                                                                Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-044
CRM for Public Sector Case Management                                                                Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-061
Oracle Live Help On Demand                                                                           Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-064
CRM for Financial Services                                                                           Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-062
Oracle ATG Web Commerce Solutions                                                                    Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-063
Siebel Customer Order Management: Commerce Made Easy                                                 Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-066
Oracle Fusion Customer Relationship Management: Sales Productivity                                   Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-037
Oracle Fusion Customer Relationship Management: Sales Planning                                       Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-039
Oracle Fusion Customer Relationship Management: Sales Prospecting                                    Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-038
Oracle Fusion Customer Relationship Management: Additional Modules                                   Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-040
Oracle Fusion Applications: CRM in the Cloud                                                         Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-035
Oracle Policy Automation: Business Agility for Everyone                                              Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-058
Oracle CRM On Demand Marketing                                                                       Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-047
Oracle CRM On Demand Analytics                                                                       Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-046
Oracle CRM On Demand for Service and Contact Center                                                  Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-049
Oracle CRM On Demand for Sales                                                                       Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-045
Siebel CRM Service                                                                                   Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-055
Partner Relationship Management                                                                      Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-050
CRM Mobility and Desktop Innovations                                                                 Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-043
Profiting with Great Cross-Channel Customer Experiences                                              Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-056
Siebel Marketing and Siebel Loyalty                                                                  Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-048
Master Data Management for Customer Data                                                             Apps Area, Moscone West
                                                                                                     Exhibit Hall: W-152




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Optimized Decision Management with Oracle Real-Time Decisions                                                     Middleware Area, Moscone
                                                                                                                  West Exhibit Hall: SR-283


Lounge Activities
Thursday, October 6, 2011
TIME                         ACTIVITY                                                                                LOCATION

12:00 pm – 1:00 pm           Fusion CRM: Meet the Experts                                                            Moscone West
                                                                                                                      nd
                             Scott Eggleston et al, Oracle                                                           2 Floor Apps Lounge


Networking Activities
Sunday, October 2, 2011
TIME                         ACTIVITY                                                                                LOCATION

7:00 pm – 9:00 pm            Welcome Reception                                                                       Yerba Buena Gardens


Monday, October 3, 2011
TIME                         ACTIVITY                                                                                LOCATION

7:30 pm – 10:00 pm           Oracle Technology Network (OTN) Night                                                   Yerba Buena Gardens


Tuesday, October 4, 2011
TIME                         ACTIVITY                                                                                LOCATION

6:00 pm – 8:00 pm            CRM Reception for Senior Executives                                                     Howard Street Tent
                             Pick up tickets at the CRM Pavilion, Moscone West Level 1 Exhibit Hall, Booth 3837


Wednesday, October 5, 2011
TIME                         ACTIVITY                                                                                LOCATION

7:30 pm – 12:00 am           Oracle Appreciation Event                                                               Treasure Island
                             Sting, Tom Petty & The Heartbreakers. Transportation is provided                        San Francisco


Thursday, October 6, 2011
TIME                         ACTIVITY                                                                                LOCATION

4:00 pm – 6:00 pm            It’s A Wrap Party                                                                       Yerba Buena Gardens


Other Activities
Wednesday, October 5, 2011
TIME                         ACTIVITY                                                                                LOCATION




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8:00 am – 10:00 pm   Oracle Chief Sales Executive Summit   St. Regis Hotel




Subject to Change                                                            Page 13

				
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