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Google Adsense Content Policies

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					Google Adsense Content Policies
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The DoubleClick DART cookie

The DoubleClick DART cookie is used by Google in the ads served on the websites of its
partners, such as websites displaying AdSense ads or participating in Google certified ad
networks. When users visit a partner's website and either view or click on an ad, a cookie
may be dropped on that end user's browser. The data gathered from these cookies will be
used to help better serve and manage ads on the publisher's site(s) and across the web.

My privacy policy

Your privacy policy should include the following information:

       Third party vendors, including Google, use cookies to serve ads based on a user's
        prior visits to your website.
       Google's use of the DART cookie enables it and its partners to serve ads to your
        users based on their visit to your sites and/or other sites on the Internet.
       Users may opt out of the use of the DART cookie by visiting the advertising opt-out
        page. (Alternatively, you can direct users to opt out of a third-party vendor's use of
        cookies by visiting the Network Advertising Initiative opt-out page.)

If you have not opted out of third-party ad serving, the cookies of other third-party vendors or
ad networksmay also be used to serve ads on your site, and should be disclosed in your
privacy policy as well in the following manner.

       Notify your site visitors of the third-party vendors and ad networks serving ads on
        your site.
       Provide links to the appropriate vendor and ad network websites.
       Inform your users that they may visit those websites to opt out of cookies (if the
        vendor or ad network offers this capability). Users can opt out of some, but not all, of
        these cookies in one location at the Network Advertising Initiative opt-out website

        atwww.networkadvertising.org/managing/opt_out.asp.

Because publisher sites and laws across countries vary, we're unable to suggest specific
privacy policy language. However, you may wish to review resources such as the Network
Advertising Initiative for guidance on drafting a privacy policy.
User-generated content

Responsibility for user-generated content

Publishers are responsible for ensuring that the content of all pages upon which their ads
appear complies with our program policies, even if the content is generated by users. While
we understand that it may be challenging to monitor content which is frequently updated, to
participate in AdSense and ensure that your account is in good standing, you must monitor
the pages where your ad code appears.

Here are some tips that may help you monitor your network for policy violations:

       Educate your users about AdSense policies
       Perform a human evaluation of each page or site before placing ad code there
       Proactively review your top pages at least once a week
       Add keywords filters, e.g. adult content, pay-to services, hacking content, gambling
        content, etc. Although we're unable to provide information on "keyword filtering" or
        "content filtering", you may wish to search for this information on Google.
       Add a 'Report a violation' link to all pages with user-generated content

Forum comment spam

Publishers are responsible for ensuring that the content of all pages upon which their ads
appear complies with our program policies, even if they didn't create the content. We
understand that message boards and forums may attract comment spam that violates our
policies, but it is each publisher's responsibility to monitor where their ads are appearing.

				
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Description: Google Adsense Content Policies