American Cancer Society Relay For Life
MEDIA NAME Media Partnership Proposal
To form a partnership between (MEDIA NAME) and the American Cancer Society to promote Relay For
Life of (COMMUNITY), (DATE) in the (COMMUNITY) area. Through this media partnership, (MEDIA
NAME) will help raise awareness of cancer issues as well as funds to support the American Cancer Society’s
research, education, advocacy and patient service efforts.
Benefits of sponsorship:
Opportunity to promote the (MEDIA NAME) as the dedicated community partner in the fight
against cancer by participating in the American Cancer Society Relay For Life of
Opportunity to tag all remaining Relay For Life print material as a media sponsor. The (MEDIA
NAME) logo will be placed on as-yet unprinted event posters and brochures. About (##)
organizations and businesses participate in Relay For Life and more than (###) posters and
brochures are printed and distributed throughout the (COMMUNITY) area.
Recognition of (MEDIA NAME) partnership in all news releases or public service
announcements presented by the American Cancer Society to the (COMMUNITY) media.
In return for the above benefits, (BROADCAST MEDIA NAME) agrees to:
Promote Relay For Life through $(###) in :30 ads, calendar listings and PSAs until the week of
(MONTH DATE,) 2008.
o ACS will provide information on Relay For Life including survivor and luminaria
ceremonies, participation opportunities, the event kickoff and the new Fight Back ceremony.
o (MEDIA NAME) will write the copy and produce the PSAs. OR (MEDIA NAME) will air
the pre-produced PSA provided by the American Cancer Society.
Help promote the Relay For Life kickoff event in a yet-to-be-determined (COMMUNITY) location
Conduct a live interview on (MEDIA NAME) with an American Cancer Society volunteer and/or
staff about ACS programs and services funded in part by Relay For Life during a morning or drive-
o ACS and (MEDIA NAME) will determine preferred air dates.
Provide Web site exposure for Relay For Life on (MEDIA NAME) Web site(s) and include a link to
Consider story ideas to air during the news or other programming to promote Relay For Life in
In return for the above benefits, (PRINT MEDIA NAME) agrees to:
Print Relay For Life media releases sent by the American Cancer Society, when space and news
Run two advertisements a week, at least a fourth of a page each beginning (DATES). These ads will
focus on building awareness of Relay For Life.
o American Cancer Society to provide the advertisements camera ready
News mentions to refer to the event as “American Cancer Society Relay For Life of
Produce news stories to help promote Relay For Life participation, highlighting the American
Cancer Society and cancer issues
o The American Cancer Society will provide story ideas and contacts to (NEWSPAPER
NAME) for consideration
Include information about the American Cancer Society Relay For Life of (COMMUNITY) on the
homepage of the (NEWSPAPER NAME) Web site and provide a link to www.cancer.org OR
(YOUR LOCAL RELAY URL).
Relay For Life 2008 Communications Timeline:
INCLUDE PROMOTION TIMELINE BASED ON PROMOTION PLAN; RECOMMEND A
(MEDIA NAME) and the American Cancer Society agree to honor the terms of this media partnership,
valued at approximately $(####) from today’s date through (MONTH DATE,) 2008.
Accepted and agreed to:
(MEDIA NAME) Representative Date
American Cancer Society Representative Date