English II Pacing Guide by 00Q4hcA

VIEWS: 6 PAGES: 4

									             Sports and Entertainment Marketing II – 6671 - Pacing Guide – BP 2004

Course Description: This course is designed for students interested in an advanced      EOC        VOCATS
study of sports, entertainment, and event marketing. Emphasis is placed on the
following principles as they apply to the industry: Business management, career         AP/IB       Teacher-made
development options, client relations, ethics, events management and sponsorships.                   final exam

Day Date        SCS Objectives       Essential Questions                   Content              Tasks/Strategies
 1                                   How is the impact of sports                             Investigate and
                                                                   Impact of Sports &
                                     & entertainment marketing                               research (SEM) on the
                    SE201.02                                       Entertainment Marketing
                                     on the economy                                          internet and related
 2                                                                 (SEM) on Economy
                                     illustrated?                                            periodicals.

                                     How is the use of the
 3                  SE201.03
                                     marketing mix illustrated?
                                                                   Marketing Mix             Visual illustrations

 4
                                     What ethical principles are                             Classroom activities and
                    SE202.01                                       Ethical Principles
                                     applied to the industry?                                role-playing activities
 5

 6                                   How are legal issues
                                     pertaining to sports and                                Investigate and
                    SE202.02                                       Legal Issues
                                     entertainment mgt.                                      research legal issues
 7                                   interpreted?

 8
                                     What personnel issues are                               Classroom discussion
 9                  SE202.03
                                     discussed?
                                                                   Personnel Issues
                                                                                             and role playing

10

11
                                     How are revenues in
                                                                                             Classroom activities and
12                  SE203.01         sports and entertainment      Revenues
                                                                                             research
                                     marketing identified?
13

14
                                     What expenses are                                       Identify and explain the
15                  SE203.02         identified in sports and      Expenses                  different kinds of
                                     entertainment marketing?                                expenses.
16

17

18                                                                                           Research and
                    SE203.03         How is a budget designed?     Budget Design             investigate budgets.
19                                                                                           Small group discussion


20
wcpss.c&i.2004-2005
Day Date   SCS Objectives     Essential Questions                Content             Tasks/Strategies
21
                            What are the aspects of                                Research and class
22            SE204.01
                            facilities management?
                                                         Facilities Management
                                                                                   discussion

23

24

25

26
                                                                                   Research and
                            What are the aspects of                                investigate topic. Class
27            SE204.02
                            event management?
                                                         Event Management
                                                                                   discussions. Group
                                                                                   work and presentations.
28

29

30

31

32

33

34
                                                                                   Research and investi-
                            How is an event                                        gate the topic. Small
35            SE204.03
                            coordinated?
                                                         Event Coordination
                                                                                   group work and class
                                                                                   presentations.
36

37

38

39

40
                                                                                   Activities on decision-
                            What factors influence the
                                                                                   making process. Small
41            SE205.01      consumer’s decision-         Decision-Making Process
                                                                                   group work and
                            making process.
                                                                                   discussion.
42

43
                            What is product                                        Class discussion, small
              SE205.02                                   Product Positioning
                            positioning?                                           group work
44
Day Date   SCS Objectives     Essential Questions              Content           Tasks/Strategies
             SE205.02
45           Continued

46
                                                                               Research and
                            What promotional efforts                           Investigate. Classroom
47            SE205.03
                            are coordinated?
                                                       Promotional Efforts
                                                                               activities, small group
                                                                               work
48

49

50                                                                             Explain the consumer
                            What is the consumer       Consumer Research       research process.
              SE205.04
                            research process?          Process                 Research and
51                                                                             investigate.

52

53

54

55

56
                                                                               Research and
                            How is the consumer
                                                       Consumer Research       Investigate topic. Small
57            SE205.05      research process
                                                       Process                 group work and/or
                            explored?
                                                                               presentations.
58

59

60

61

62

63
                                                                               Explain and give
                            What is the concept of
64            SE206.01
                            sponsorships?
                                                       Sponsorships            examples of
                                                                               sponsorships.
65

66
                            How is a sponsorship                               Research and
67            SE206.02
                            secured?
                                                       Securing Sponsorships
                                                                               investigate topic.
Day Date   SCS Objectives     Essential Questions                 Content          Tasks/Strategies
68

69

70
             SE206.02                                                            Small group work.
             Continued                                                           Class presentations.
71

72

73

74
                            How is the effectiveness of   Sponsorship            Research and investi-
75            SE206.03
                            sponsor-ships evaluated?      Effectiveness          gate topic.

76

77

78

79

80                                                                               Research and Investi-
                                                                                 gate topic. Small group
                            How is a sponsorship
81            SE206.04
                            proposal constructed?
                                                          Sponsorship Proposal   work. Presentations.
                                                                                 Mock sponsorship
                                                                                 project.
82

83

84

85

86

87

88          Review/Exam

89

90

								
To top