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					                                                                       SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES



                                                                                                                                                                  Creating the Gulf                                                 The Pearl-Qatar
                             PIONEERING WOMEN                                                                                                                     region’s health hub
                                                                                                                                                                  Premier facilities and hotel-
                                                                                                                                                                                                                                    rises from the sea
                                                                                                                                                                                                                                    One of the world’s largest real
                             ENTREPRENEURS                                        Page 3                                                                          style service raise standards
                                                                                                                                                                  Page 4
                                                                                                                                                                                                                                    estate projects is taking shape
                                                                                                                                                                                                                                    Page 8




                                                 INSIDER VIEW                                                                                                                                                                     Tuesday, November 11, 2008




Qatar                                                                                                                                                   Oil and gas rich, Qatar’s per capita income makes it one of the world’s
                                                                                                                                                        wealthiest nations. Aware that hydrocarbons are a finite resource,
                                                                                                                                                        the country’s Emir Sheikh Hamad bin Khalifa Al-Thani has spent the
                                                                                                                                                        last decade laying the foundations for the post-oil era through an am-
                                                                                                                                                        bitious program based on education, health care, and housing




Doha digs new ideas                                                                                                                                                                                                       Immense
                                                                                                                                                                                                                          energy
                                                                                                                                                                                                                          resources
                                       R
                                                   ich in natural gas, the Gulf microstate is a high-profile
                                                   actor in the region and a tested friend of the U.S. Like
                                                   Arab purebreds, Qatar has intelligence and staying pow-
                                                   er. Its desert roots are evident in its reverence of tradi-
                                                   tion. But Qatar also has the stamina that has enabled
                                       its society to master the era of globalization. Today, it is better
                                                                                                                                                                                                                          spark new
                                       known for the cachet of its Formula 1 races or the verve of Al Jazeera
                                       television than for its vast natural gas reserves.
                                          The State of Qatar (pronounced Ghattr in Arabic) is scarcely
                                                                                                                                                                                                                          investments
Location: Middle East,                                                                                                                                                                                                    New LNG projects are increasing
peninsula bordering the Persian        the size of Connecticut. Haze and sandstorms regularly sweep
Gulf and Saudi Arabia                  eastward from neighboring Saudi Arabia, with which Qatar shares                                                                                                                    almost daily as massive gas finds
Capital: Doha
                                       a 37-mile land border. With a population of 825,000, it is as-                                                                                                                     add weight to Qatar’s energy
                                       tounding how far this country has taken its reform agenda. A                                                                                                                       clout on world markets
Area – comparative: slightly           pearling nation under the British protectorate, GDP in 2007
smaller than Connecticut               amounted to around $71.42 billion (source: CIA – The World                                                                                                                               he Qatari government is keenly aware
GDP (purchasing
power parity):
                                       Factbook.)
                                          Qatar has also proven to be a formidable U.S. ally in the re-
                                                                                                                                                                                                                          T    of the need to strengthen its economy
                                                                                                                                                                                                                          by diversifying away from oil and gas pro-
$71.42 billion (2007 estimate)         gion. Al Udeid, just north of the capital, Doha, served as cen-                                                                                                                    duction, but the sector is currently still re-
Exports – commodoties:                 tral command during the war in Iraq. United States Central                                                                                                                         sponsible for 85 percent of export earnings,
liquified natural gas (LNG),           Command, including the 9th Air Force, still ensures that mili-                                                                                                                     and will remain of paramount importance
petroleum products, fertilizers,       tary operations in Iraq and Afghanistan run smoothly. The U.S.                                                                                                                     to the country for the foreseeable future.
steel                                  Department of Defense has therefore awarded several contracts                                                                                                                         It is true that Qatar is a relatively small
                                       to maintain operations at Al Udeid up until 2012.                                                                                                                                  player in oil production—its proven oil re-
GDP – composition
by sector:                                Qatar’s Emir, Sheikh Hamad bin Khalifa Al-Thani, is also the                                                                                                                    serves of 15 billion barrels are dwarfed by
agriculture: 0.1%                      acting defense minister. He has made it clear that his govern-                                                                                                                     Saudi Arabia’s 260 billion barrels and are
industry: 77.8%                        ment hopes the U.S. will prevail in both Iraq and Afghanistan.                                                                                                                     less than half those of Nigeria—but the dis-
services 22.1% (2007 estimate)         “Security and stability in our region are closely tied to political                                                                                                                covery of the world's largest non-associat-
                                       and economic stability,” he told his Advisory Council last year.                                                                                                                   ed offshore gas field in its territory has pro-
                                                                                                                 PHOTO: KARIM JAAFAR/AFP/GETTY IMAGES




Industries: crude oil production                                                                                                                                                                                          pelled it to third place in terms of global
and refining, ammonia, fertilizers,    Social advancement                                                                                                                                                                 natural gas reserves.
petrochemicals, steel reinforcing
                                       The thrust of the Emir’s policies, however, is directed at educa-                                                                                                                     This has thrust the State of Qatar into
bars, cement, commercial
ship repair                            tion and social advancement. Rapid action and talent will be                                                                                                                       the international spotlight, and a flurry of
                                       needed to prepare Qatar for the post-oil era of the 21st centu-                                                                                                                    deals have been signed in the past year or
Imports – partners:                    ry. Sheikh Hamad has turned the country into the wealthiest na-                                                                                                                    so to exploit its renewed energy-rich sta-
U.S. 14.2%, Italy 11.5%, Japan         tion per capita in the world. But beyond macroeconomics, he                                                                                                                        tus. The result should be for gas to over-
9.5%,France 8.4%, Germany              believes that greater political pluralism will create even more val-                                                                                                               take crude oil as the main contributor to
7.7%, U.K. 6%, U.A.E 5.5%,
                                       ue. Hence his enthusiasm for the 24-hour news station Al Jazeera,                                                                                                                  Qatar’s GDP by 2010.
Saudi Arabia 4.6% (2007)
                                       based in Doha.                                                                                                                                                                        Projects       include       the      Qatar
                                          In his speeches, the Qatari head of state emphasizes an inte-                                     The Emir Sheikh Hamad bin Khalifa Al-Thani and the first lady Sheikha Mozah   Petroleum/ConocoPhillips joint venture
     This supplement was               grated context for his reforms. His management philosophy is to                                      attending the ceremony of the tenth anniversary of Al Jazeera, in Doha,       QatarGas III, which will start producing gas
     produced in Qatar by:             free talent from red tape. This means encouraging the private sec-                                   in 2006. Dubbed “the Arab CNN”, Al Jazeera broke taboos in Arab television.   for the U.S. market from 2010, and Qatar-
      Nathalie Martin-Bea              tor to participate in helping to build a modern state. The wind-                                                                                                                   Gas IV, a joint project between Royal
        (Project Director)             fall money from the oil and natural gas boom is being channeled                            “Our options in the economic sphere were limited in the past.                           Dutch/Shell and state-owned oil giant Qatar
Matthew Carroll (Editorial Director)
                                       into new sectors: financial services, insurance and ICT.                                They were confined to the development of our hydrocarbon in-                               Petroleum, which will come on stream a year
  Photography: Maneesh Bakshi             Foreign investment, meanwhile, has begun to shift subtly to more                     dustries and to the optimal utilization of our finite natural re-                          later, with output aimed at both North
 For further information contact:      added-value projects in petrochemicals and LNG. With the launch-                        sources,” Sheikh Hamad said recently. Today, Qatar has alter-                              America and Europe.
     Summit Communications             ing of the fifth train of RasGas, Qatar’s production capacity will                      natives that match the Emir’s vision.                                                         The crucial importance of oil and gas to
        1040 First Avenue,             rise to 30 million tons per year. Ports, industrial cities and eco-                        Building a knowledge economy requires investments in edu-                               the economy is reflected in the immense ser-
              Suite 395,               nomic zones will act as complementary agents of development.                            cation. To encourage R&D ventures in Qatar, the Emir has                                   vices infrastructure investment being made
    New York, NY 10022-2902                                                                                                    stressed the importance of universities nurturing new talent, and                          for the sector. Most notable is the con-
       Tel: 1 (212) 286-0034,          A modernizer at heart                                                                   not being places of privilege for the few. Qatari centers of learn-                        struction of Energy City—a $3.5 billion de-
      Fax: 1 (212) 286-8376,           Sheikh Hamad has embraced change. He is a believer in swift                             ing have signed partnership agreements with higher institutions                            velopment in the giant Lusail real estate in-
    info@summitreports.com             overhauls to make the system more effective, refusing to insu-                          in developed countries to encourage the flow of ideas.                                     vestment project located north of Doha that
     An online version is              late civil society from reforms. Instead, he delegates many of                             “We will work on pursuing our development efforts in the so-                            is being pitched to be a hub for the ener-
         available at                  the reforms to actors in the private sector. A keen manager, Sheikh                     cial, scientific and urban fields as well as the sphere of culture,                        gy business in the Middle East.
    www.summitreports.com              Hamad is also a modernizer at heart with a profound respect                             art, and other aspects of human activity that go hand in hand
                                       for ancient Bedouin traditions.                                                         with continuous progress in the economy,” explains Sheikh Hamad.                                               Continued on page 10




          THIS ADVERTISING SUPPLEMENT IS PRODUCED BY SUMMIT COMMUNICATIONS AND DID NOT INVOLVE THE REPORTING OR EDITORIAL STAFF OF THE NEW YORK TIMES
2                                                                          SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                            Tuesday, November 11, 2008


                                                                                                                   Qatar

             very day, the journalists of the
                                                                                                               Society                                                                             Now the focus is on the liberating power



E            Arab news channel Al Jazeera
             challenge the conventional wis-
             dom of their viewers. Many of the
             station’s reporters were initially
recruited from the BBC’s Arabic service. Their
success lies in generating a critical approach
                                                        The rewards of investing
                                                                                                                                                                                                   of knowledge.
                                                                                                                                                                                                      The institutional role played by foreign
                                                                                                                                                                                                   universities is important not only in terms of
                                                                                                                                                                                                   quality training, but also in accreditation.
                                                                                                                                                                                                   Cornell Medical College is in Doha to help
                                                                                                                                                                                                   raise the standards of the Hamad Medical
to news analysis.
   It may seem odd that a small country in
the Gulf was able to launch such an influ-
ential and controversial media outlet. Started
in 1996 with a $150 million grant from the
                                                             in knowledge                                                                                                                          Corporation, for example. Soon, the Qatari
                                                                                                                                                                                                   medical center will become a recognized
                                                                                                                                                                                                   teaching hospital.
                                                                                                                                                                                                      Meanwhile, Education City is already a
                                                                                                                                                                                                   live community. To strengthen the social
Emir of Qatar, Al Jazeera introduced a level           Investment in education and R&D has helped fuel Qatar’s global competitiveness                                                              bonds, the academic deans launched the
of freedom of speech on TV that was previ-                                                                                                                                                         Doha Debates, giving voice to students and
ously unheard of in many Persian Gulf             knowledge as future economic motors. To         initiatives in the private sector and encour-   Medical College, Texas A&M University,           faculty on wide-ranging issues. Another ini-
countries. Today Al Jazeera is an empire          cope with a changing global landscape,          age others to follow in their path. Sheikh      Carnegie Mellon University and Georgetown        tiative has been dubbed Lakom al Qarar (The
with a huge operation in Doha and scores of       Qatar dedicates funds for technical train-      Hamad is convinced this can all be done         University’s School of Foreign Service.          Decision is Yours), which encourages stu-
offices around the world. More importantly,       ing. It facilitates the endowment of depart-    while preserving national identity and basic       Cornell was the first institution to estab-   dents to think independently.
it is an undisputed free voice in the Arab        mental chairs and signs partnership             cultural principles.                            lish a branch location in Education City. It        “The message was clear from the begin-
world, which infuriates many governments          agreements with foreign institutions. The                                                       acted as a magnet for other U.S.-based           ning: education is the most effective way
not only in the region but also in the West.      policy here is to reward innovation and cre-    Education City                                  research centers. The renewals of these part-    to institute change. No sustained change
   But it is no secret that openness is often     ativity, not to stifle them under the weight       In addition to Qatar University, estab-      nership agreements are currently being           can be achieved without the empowerment
behind key competitive advantages, and ever       of tradition.                                   lished in 1973, the government is attracting    negotiated for the long term.                    of education and research,” says Dr. Saoud.
since he took power in 1995, Sheikh Hamad            “We need to intensify our work and           institutions of higher learning to its new         “This is the most exciting experience I       Still, Education City will not only be about
has promoted freedom of expression. One of        upgrade educational standards in order to       Doha Education City, the flagship project       have seen in my lifetime since I graduated       training doctors, but about opening minds.
the first reforms he put in place was to sup-     build the capacity that we lack in R&D. We      of the Qatar Foundation. Created by the         from college in the U.S.,” says Dr. Mohamed         Dr. Saoud says that coeducation of men
press the Ministry of Information that            look forward to a future with contented-        Emir in 1995 as a private non-profit orga-      Fathy Saoud, the Egyptian-born president of      and women was perhaps the biggest change
existed under the previous regime. Qatar,         ness and trust, confident that we shall         nization, and chaired by his wife Sheikha       the Qatar Foundation.                            of all. No one but the Emir could have chal-
unlike more traditional societies in the Arab     achieve the progress and high status that       Mozah bint Nasser Al-Missned, the Qatar            The core idea of Education City is to         lenged the idea that receptivity to new ideas
world, has used openness to ensure its eco-       Qatar deserves,” the Emir told members of       Foundation for Education, Science and           boost the qualifications of the Qatari work-     entails the loss of Qatar’s traditional cul-
nomic future. By diversifying opportunities,      his Advisory Council in a recent address.       Community Development is the “heart and         force. When Dr. Saoud first came to the Gulf     ture. In the end, Sheikh Hamad’s political
each citizen is a free agent of change.              This versatility of knowledge will prepare   mind" of the new Qatar.                         in 1996, he recalls the predominant lifestyle    vision has succeeded in dispelling the myth
   The Emir sees scientific research and          young men and women to pursue personal          New arrivals at the campus include Cornell      choice as being government dependence.           that they are opposing forces.




Building a sustainable
economy on
education and health
The Foundation for Education, Science and Community
Development is the heart and soul of Qatar
    hange is thought to come slowly in Arab versity, Texas A&M University and George-
C   societies, but powerful women are start- town University. As close collaboration with
ing to emerge and to play an active role industry is a key goal, the site is also the
in promoting social and economic devel- location of the new Qatar Science and
opment. One of the most prominent is Technology Park.
Sheikha Mozah bint Nasser Al-Missned,            “No sustained change can be achieved
ranked by Forbes magazine the 79th most without the empowerment of education
powerful woman in the world, and second and research. This is why the Education City
in the Arab world.                            project was started,” says Dr. Mohamed
   Sheikha Mozah’s vision for the future of Fathy Saoud, president of the Qatar Foun-
Qatar parallels that of the Emir, her hus- dation. “We wanted to use the best prac-
band. Along with establishing a sustain- tices and features of what is happening in
able economy, the influential couple has education across the world.”
given education, scientific advancement and      A high level of reassurance and long-
health care significant consideration.        term commitment from Sheikha Mozah
   As head and founder of various educa- and her staff have convinced some of the
tion institutions, groups and initiatives, world’s leading universities to open cam-
Sheikha Mozah has shown concern for fu- puses on the site, says Dr. Saoud. “We have
ture generations around the globe. She is made them feel confident that their full
becoming an increasingly influential fig- autonomy and governance of their pro-
ure not just in Qatar, but also in the wider grams, and their independent decisions re-
Gulf region and internationally.              lated to admissions, faculty and staff re-
   In the State of Qatar, she is a driving cruitment can never be undermined.”
force for change. As chairperson of the Qatar    Carnegie Mellon University opened its cam-
Foundation for Education,                                      pus in Education City in
Science and Community
                                    Ranked by Forbes           2004, teaching computer sci-
Development, a private,         magazine as one of the ence and business. Dean                    Education City is home to the largest cluster of American universities outside the U.S.
non-profit organization most powerful women in Chuck Thorpe says Educa-
behind major initiatives           the world, Sheikha          tion City’s blend of univer-          The addition of American institutions        is in a position to promote education
currently under way in             Mozah is a fervent          sities creates an extremely        has pushed academic standards for Qatar         for children with special needs, learn-
Qatar, she has overseen the      promotor of education unique environment and op-                 University, where Sheikha Mozah serves          ing for the disabled and training for the           New Museum of
realization of major pilot                                     portunity. “There is a very        as president, and has increased her coun-       underprivileged.
projects, such as Education City and Qatar strong sense that you can get an education             try’s international renown. “We are ex-            Appointed as Unesco’s Special Envoy              Islamic Art ‘stirs
Science and Technology Park.                  here that you can’t get anywhere else in the
   Education City, a 2,500-acre campus of world,” he says. “We’ve opened up all our
                                                                                                  panding and accepting more applications
                                                                                                  every year,” she says. “It is still a man-
                                                                                                                                                  for Basic and Higher Education in 2003,
                                                                                                                                                  Sheikha Mozah promoted international                huge excitement’
state-of-the-art facilities on the outskirts courses for cross-registration, so a student can     ageable increase because this number is         projects to improve the quality and ac-
of Doha, has helped attract some of the come here and major in computer science from              being distributed among all of the oth-         cessibility of education worldwide.                One of the two major auction
world’s leading academic institutions, cre- CMU, the world’s number one ranked com-               er universities and colleges, namely the           Four years ago, she established the In-         houses in the world, Sotheby’s,
ating a kind of Ivy League in the Middle puter science school, and go downstairs and              Educational City and the region.”               ternational Fund for Higher Education in           announced in early October that it
East. Education City is home to a grow- listen to a distinguished lecturer on foreign                Sheikha Mozah is also vice-president         Iraq, dedicated to the reconstruction of           was about to open an office in
ing community of educational and re- affairs from Georgetown, go over to VCU and                  of the Supreme Education Council and            institutions of advanced learning in Iraq.         Doha, where it would hold its first
search institutions, including the largest take a course in jewelry making and go play            is directly involved in setting national        Last year, with a $10 million endowment            major international series of
cluster of American universities outside soccer with their buddies at Texas A&M. This             policies, and has instituted reforms aimed      from the Emir, she set up the Arab Foun-           auctions in 2009. This move is proof
the United States.                            is a chance to mix together high-ranked ma-         at improving learning and school per-           dation for Democracy in Doha, which is             of the increasing weight of the Gulf
   Already established are outposts of Weill jors and programs from highly ranked uni-            formance at elementary, middle, and             mandated to promote democracy and                  countries in the international art
Cornell Medical College, Carnegie Mellon versities around the world, and that’s a won-            high school level. As president of the          equal opportunity throughout the Mid-              market, and particularly of Qatar.
University, Virginia Commonwealth Uni- derful opportunity.”                                       Supreme Council for Family Affairs, she         dle East and North Africa.                         “Doha is today a center of dynamic
                                                                                                                                                                                                     economic and cultural growth, not
                                                                                                                                                                                                     only for the region but also

Unleashing words                                                                                                                                  Endowment for Peace. “If those aren’t
                                                                                                                                                  moves towards democracy, I don’t
                                                                                                                                                                                                     internationally," declared Bill
                                                                                                                                                                                                     Ruprecht, president and chief
to silence guns                                                                                                                                   know what is.”
                                                                                                                                                     After each side has presented its
                                                                                                                                                                                                     executive of Sotheby's at a press
                                                                                                                                                                                                     conference in Doha. “The
                                                                                                                                                  argument, the audience is given the                magnificent Museum of Islamic Art
Has progress towards democracy come                                                                                                               opportunity to ask questions and then              as well as other museums planned
to a halt in the Arab world? Are                                                                                                                  vote on the issue. The majority vote               for this city are stirring huge
Muslims failing to combat extremism?                                                                                                              either carries or rejects the House’s (the         excitement around the world and it
Can the U.S. still act as an agent of                                                                                                             organization’s) ruling.                            is a great honor for Sotheby’s to be
peace in the Middle East? While most                                                                                                                 For Westerners, the exchanges offer             a part of this dynamism.”
Arabs have an opinion on such issues,                                                                                                             a unique opportunity to hear how Arab              Scheduled to open on November 22,
not all have the freedom to ask or                                                                                                                intellectuals and students opine on                the new Museum of Islamic Art
debate them openly, particularly in a                                                                                                             their own issues. Conversely, it allows            (MIA) is designed by I.M Pei, the
public arena.                                                                                                                                     Arabs the opportunity to ask questions             world-famous Chinese-American
   Working with the Qatar Foundation,                                                                                                             to Western leaders. In 2005, former                architect who created the Louvre
BBC award-winning journalist Tim                                                                                                                  President Bill Clinton fielded questions           Museum Pyramid in Paris. Situated
Sebastian established the Doha Debates,                                                                                                           on foreign policy, Iraq and nuclear                on its own island in Doha harbor –
a forum where such opinions could be                                                                                                              proliferation.                                     an area where four other museums
heard, argued over and voted on.                                                                                                                     Apart from its on-the-floor debates,            are slated to be built – the MIA has
   Based on a centuries-old format                                                                                                                the Doha Debates organization                      nearly 5,000 square meters of
used at the Oxford Union, the Doha                                                                                                                conducts polls on peripheral topics. For           exhibition space and will show a
Debates take place eight times a year             The Doha Debates take place eight times a year and provide a forum where international          instance, a 965-person poll conducted              vast collection of unique Islamic
and focus on a single, controversial              experts from around the world debate in front of an audience of Arab students.                  after a debate on extremism                        artefacts.
motion, with two speakers for and                                                                                                                 determined that the majority of Arabs              “Qatar is an important center of art
against. The debates are then                     world, the debates' guests range form           asked him, “Are you sure you are on             believe Saudi Arabia is at greatest risk           and education in the region. The
broadcast on BBC News and archived                a former American president to a                the right side of the debate?”                  to religious extremism.                            presence of Sotheby's underlines the
on the organization’s website,                    Lebanese talk show host.                           As the participants present and                 The debates larger importance for               growing demand of art in Arab
www.thedohadebates.com.                             Mr. Sebastian ensures they stay to            rebut arguments, Mr. Sebastian                  Arab society is in presenting a way to             society," said Abdullah Al Najar, CEO
   The majority of the debates take               the point. His unbiased and aggressive          frequently interrupts and rebukes               dissect controversial issues without               of the Qatar Museum Authority,
place in Doha, in front of an                     manner of moderation allows no room             them, and offers his own opinion.               violence. According to its website, the            quoted by the Qatari daily The
international audience of Arab                    for equivocation, speciousness or               “But you are arguing it’s halted, and           group seeks: “to change minds, re-                 Peninsula. “With the new MIA
students, although the group has also             contradiction. Following one expert’s           now you are saying there are steps,”            examine conflicts and project new                  opening [in a few days], the whole
organized sessions in Cambridge and               introductory remarks, Mr. Sebastian             he said to Dr. Amr Hamzawy, an                  solutions by unleashing the power of               world is looking at us. The museum
Oxford. Bringing together                         read a seemingly contradictory                  Egyptian political scientist and senior         words in a region scarred by violence              will make Qatar a global center of
international experts from around the             statement back to the participant and           associate at the Carnegie International         and discord.”                                      culture and heritage."
Tuesday, November 11, 2008                                              SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                                          3

                                                                                                      Qatar


‘Arab women entrepreneurs play a trendsetting role’
With a stellar track record in banking and finance, Sheikha Hanadi is one of the most influential entrepreneurs in the Arab world and an inspiration for Arab women
     ne of the 20 most influential                                                                    by Iktissad Wal Aamal Group dur-           “I never want to leave educa-      in markedly more long-lasting
O    business women of the Arab
world, according to the Financial
                                                                                                      ing the 2006 Turkish-Arab Economic tion,” she says. “Even today, I
                                                                                                      Forum.                                  book at least two speaking times
                                                                                                                                                                                    prosperity, she says.
                                                                                                                                                                                       “We see the price of oil at a
Times, and twice declared CEO of                                                                         Sheikha Hanadi’s singularity as a per week with schools because I          record high, and we are not go-
the year at the 2008 and 2006 Mid-                                                                    businessperson goes back to her believe that you have to educate              ing to waste the opportunity,”
dle East CEO awards for her “sig-                                                                     days as a graduate student at the entrepreneurship from a very                she adds. “Oil producing coun-
nificant contribution in develop-                                                                     London School of Economics. Dis- young age.”                                  tries have to seize the opportu-
ing Qatar's economic and social                                                                       covering that the majority of Arab         Through her lectures, Sheikha      nity and secure the future for
presence in the Arab world”, Sheikha                                                                  women’s wealth lies dormant in sav- Hanadi says she wants to teach            subsequent generations.”
Hanadi Nasser bin Khaled Al Thani                                                                     ings accounts, she wrote a paper Qataris, especially women, how to               Unsurprisingly, much of the prof-
has a stellar track record in global                                                                  detailing what a great op-                        spot opportunities and      it earned from the gas and oil spike
Arab banking and finance.                                                                             portunity the overlooked
                                                                                                                                        One of her      capitalize on them. De-     goes into real estate – a booming
   CEO of Al Wa’ab City, vice pres-                                                                   equity represented.             companies, Al scribing Qatar as still a       sector since Qatar decided four
ident of Nasser Bin Khaled Al Thani                                                                      Her thesis wound up on Wa’ab City, is a “pearling society”, where          years ago to become a world-class
& Sons Holding Group, and the                                                                         the desk of Sheikha Mozah        leading real men traditionally spend         business and tourism destination
founder and chairperson of Amw-                                                                       bint Nasser Al-Missned, estate developer months out to sea and                and invest some $15 billion in build-
al, she manages a wide range of                                                                       who would later marry the overseeing one leave their wives to han-            ing infrastructures, creating theme
businesses including real estate and                                                                  Emir. Sheikha Mozah liked of Doha’s most dle financial and busi-              parks, resorts, financial centers and
investment banking. She is also a                                                                     the paper enough to give                          ness matters on land, she   a new museum, as well as wooing
role model for many Qatari and in-                                                                    Sheikha Hanadi the go-
                                                                                                                                        ambitious       advises women on how        leading hotel chains.
deed Arab women, who she says                                                                         ahead and in 1995 she projects to date to invest their personal                  Upon completion, the Al Wa’ab
“play a trendsetting role in today’s                                                                  transformed the idea into the Qatar wealth wisely. “We come from a            City development in Doha will pro-
economies”.                                                                                           Ladies Investment Company, today tribal society,” she says. “Every            vide housing for more than 10,000
   “With its high GDP and sophis-                                                                     known as Amwal.                         single person had to rely on each     people. It will be comprised of more
ticated infrastructure, Qatar can                                                                        Amwal was the first investment other—including women.”                     than 2,200 residential units, com-
play a prominent role in global fi-                                                                    company to receive a license from the     Collaboration between busi-        mercial spaces and a 300-room ho-
nance. For this, increased partici- One of the rare women worldwide to have broken the glass-ceiling,  Qatar Central Bank to conduct in- ness leaders, on both local and            tel, according to the developer.
pation of women is vital. We must Sheikha Hanadi heads a range of multi-billion-dollar businesses.     vestment banking, and asset and international levels, has occa-                 In March, Al Wa’ab City an-
not only tap our financial reserves,                                                                   wealth management in the country. sioned more prudence in invest-            nounced it was raising $1.3 billion
but our vast reserves of human capital – and that means all our         Although she does not like to think of herself as a pioneer, ing fossil fuel income. While pre-             through loans, equity and subor-
people, not just a fraction. For this region to flourish, we must do Sheikha Hanadi recognizes the importance of role models. She has vious oil booms have brought                  dinated Islamic debt securities to
more to harness the talent of our female population.”                worked as a lecturing assistant in the Economics Department of great wealth, she says the mon-                 finance the project. The subordi-
   The recent 2008 Middle East CEO prize tops a long list of awards; Qatar University, and now gives inspirational seminars at various ey was largely mismanaged. This              nated debt sale is being arranged
Sheikha Hanadi has also been named Personality of the Year in 2005 academic institutions such as JA Worldwide, an organization that revenue surge, under the guid-                  by Dubai-based Shuaa Capital,
by a leading Qatari newspaper Arraya, and the company she found- provides hands-on, experimental learning in financial literacy and ance of an increasingly modern,                 Amwal and Kaupthing Bank, with
ed – Amwal – was recognized as the leading investment firm in Qatar entrepreneurship.                                                         capitalist government, will result    HSBC Bank advising.


A maverick, independent and
crucial ally of Washington
Home to one of the biggest              For generations, Qatari
American military bases in the        families have been sending
world, Qatar has been a valuable      their children to the United
ally of the U.S. ever since the       States for higher education.
first embassy opened in Doha in       While this trend shows no
1973. But American officials are      sign of slowing, the creation
also often confused, to say the       of Education City, a ground
least, about Qatar’s resolutely       breaking, multi-institution
independent foreign policy.           complex that includes top-tier
While maintaining friendly            U.S. universities, has brought
relations with Washington, Qatar scholarly diplomacy to new
is also close to Iran and has         heights. “I think of education
voted against sanctions on            as an entire sector of Qatar’s
Tehran during its tenure on the       development strategy and we
United Nations Security Council.      are extremely thrilled to play
   The emirate is also on good        a part in it,” says Michael
terms with Syria. Not only is it Alan Ratney, Chargé d'Affaires
investing $350 million in a           at the U.S. Embassy in Doha.
tourism project there, but also         Business links remain
Qatar’s Emir personally offered powerful, too. “Qatar is a
an Airbus to President Bashar         growing economy and our
al-Assad.                             economic relationship in
   While Sheikh Hamad has             general has been primarily
been described by Arab                energy focused. It is the driver
editorialists as a                             of their economic
modern-day                 “We have ties in growth and wealth.
Metternich, Qatar’s          the areas of What that creates is an
foreign minister                energy,        enormously fast
Hamad bin Jassim            education and growing economy. It
bin Jaber Al Thani
has earned a
                           security that are creates opportunities
                                               for U.S. companies to
reputation as a           terribly important export a whole range
clever, astute and          for the United of products and
infatigable mediator.           States”        services,” Mr. Ratney
Together, they are                             adds.
giving the tiny emirate an              Energy companies like
increasingly important role in        ExxonMobil and
international politics, in            ConocoPhillips have long-
particular since they brokered        established partnerships in
the landmark Doha peace               Qatar and IT players like Cisco
agreement for Lebanon, last           are helping to create new
summer.                               synergies between the
   “We don’t have an agenda,          economies.
and we don’t keep all our eggs          “This is a small country
in one basket,” said Hassan al-       with a lot going on that’s
Ansari, the director of gulf          important to the United
studies at Qatar University, in       States. It is smaller than
an article published by The New Connecticut, with a
York Times in July this year.         population of 825,000 and
   Although Qatar’s maverick          yet we have ties in the areas
foreign policy does raise             of energy, education, security
eyebrows in diplomatic circles        and other areas that are
(both among American and              terribly important to us,”
Arab officials), the emirate is a     comments Mr. Ratney. “And
crucial ally for Washington,          Qatar has a strong interest in
and their relations go much           developing their relationship
deeper than defense.                  with us as well.”




The U.S. Air Force 379th Air Expeditionary Wing, one of the largest of the
USAF, is based at Al Udeid, west of Doha.
4                                                                           SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                                Tuesday, November 11, 2008


                                                                                                                     Qatar


Al Wa’ab City: building on the
spirit of community living
A low-rise, low-density multi-use development, the project will bring a different experience to the urban
landscape, reflecting the best traditions of Qatar and delivering world-class environmental performance
     new community, Al Wa’ab City, is rising residential landscape to accommodate 21st- Mr. Meilleur is proud to report that the de-
A    in central Doha. The $3.3 billion project century lifestyles. In Mr. Meilleur’s view, this velopment will use up to 30% less energy and
will innovatively combine conventional and thoughtful approach distinguishes Al Wa’ab water than other projects, while creating an
Islamic financing to build 19 million square from other recent developments. “If you look aesthetically pleasing urban neighborhood.
feet of offices, homes, and shops to serve 8,000 at the residential units here in Doha, they are “We’re creating walking paths, shaded struc-
residents. This enormous project                             either in small compounds or large tures and water features that will render Al
is moving towards completion at           ‘The project towers. Al Wa’ab City is a low-rise Wa’ab City a very special, pedestrian-friend-
a striking pace; construction start- echoes Arabic and low-density project, yet we will ly place to live.”
ed in 2005, most residences and traditions that still house around 8,000 people in                     At the center of the development will be
retail spaces will be ready by 2010,        celebrate        a unique and vibrant setting.”          a lively, family-friendly entertainment dis-
and the final piece – a five-star generosity and                 In addition to offering security, trict, built around a dramatic central plaza
hotel – will be finished in 2011.                            a central location, and comfort, Al that will form a social hub. “Barahat Al Wa’ab,
                                           hospitality;
    Two members of one of Qatar’s                            Wa’ab City will deliver world-class the piazza and the beating heart of Al Wa’ab
most prominent families, which          it’s designed to environmental performance. Sus- City, will be more than just another addition
has long been associated with the           set a new        tainable design practices have been to Doha’s entertainment scene. It is designed
309-acre Al Wa’ab site, are the dri-       benchmark’        employed throughout the site, in- to set a new benchmark and be a first in the
ving forces behind the project.                              cluding the careful positioning of social life of Al Wa’ab City and Qatar more
Sheikh Nawaf Nasser Bin Khaled Al-Thani is buildings to reduce the need for heating and widely.” A 200-bed luxury hotel and 600
the chairman of Al Wa’ab City, and Sheikha cooling. Fully one-fifth of the total area of housing units will be set around this 11-acre
Hanadi Nasser Bin Khaled Al-Thani serves as the project is park land, and the landscaping central square, along with one million square
its CEO. Brian Meilleur, the president and COO has been designed to thrive naturally in a desert feet of retail space, two million square feet
of Al Wa’ab City, says that the Al-Thanis environment and thus minimize water usage. of offices, and 10,700 parking spaces.                            Barahat Al Wa’ab, the communal piazza at the heart of a vibrant, people-friendly place to live.
could have opted for a more conventional
development, but instead wanted to make
a distinctive mark on their home city. “The
country has a great need for new residen-            Health
tial, retail and commercial accommodations.
There are a number of excellent projects in
Doha, but we are creating something different
– a community – that is truly a unique con-
cept,” he says.
    Mr. Meilleur goes on to describe Al Wa’ab
                                                     Medical care beyond boundaries
City as an expression of a confident and as-         Bold advances, premier facilities and hotel-style service aim to establish Qatar as the health care center of the Gulf
sertive Gulf nation: “Qatar is growing quick-
ly, and our objective is to create a project              he vision for health care in Qatar is extremely ambitious. “We                                                                                     eral surgery, urology, gastroenterolo-
that uniquely suits the needs of the coun-
try today and offers the highest quality of
                                                    T     would like it to be the best in the region, and on a par with
                                                     the best in the world,” states Hanan Al Kuwari, managing direc-
                                                                                                                                                                                                             gy, dermatology, emergency care, den-
                                                                                                                                                                                                             tistry, anesthesia, radiology, patholo-
life to its residents. His Highness the Emir         tor of Hamad Medical Corporation (HMC), the national health-                                                                                            gy and lab medicine and physiother-
Sheikh Hamad Bin Khalifa Al-Thani created            care provider, which is masterminding the building of the $1.5                                                                                          apy. Since managing director Dr. Ab-
tremendous opportunities to achieve excel-           billion Hamad Medical City.                                                                                                                             dulwahed Al-Mawlawi took over the
lence in this country, and that is our goal for         At the center of the government's strategy to position Qatar as                                                                                      helm in 2005, the hospital has become
Al Wa’ab City.”                                      a benchmark in global healthcare, Hamad Medical City will house                                                                                         a profit maker while staff has increased
    While preserving its strong cultural tradi-      three specialized hospitals—a 320-bed children’s hospital, a 220-                                                                                       from just 35 nurses to 210 and from
tions, Qatar has experienced a dramatic mod-         bed center for bone diseases and a 350-bed center for medical                                                                                           14 doctors to more than 75.
ernization in recent years. Mr. Meilleur ex-         rehabilitation—together with therapeutic facilities, residential build-                                                                                    International partnerships also form
plains that this strategy – using the country’s      ings for medical staff and the offices of the National Health Au-                                                                                       part of the philosophy behind the
heritage to inform its future – carries over in-     thority. Scheduled to open within the next two years, the Med-                                                                                          hospital, and of the desire to expand
to the name of the development. “The name            ical City is the crowning jewel in government efforts to expand                                                                                         its reach. “If you want to be a top
‘Al Wa’ab City’ is derived from the Arabic           Qatar’s medical facilities that also include the new Sidra Medical                                                                                      hospital, it is not enough to serve
word for a spacious plot of land. It also echoes     and Research Center, slated for 2010, and a new $33 million 100-          Healing and hospitality await guests at the luxurious Al-Ahli Hospital.       only residents in Qatar. One has to
‘the ability to accommodate’, which is often         bed heart hospital. All in all, total hospital capacity in the coun-                                                                                    think regional and then global,” says
associated with Arabic traditions that cele-         try is expected to double over the next five years.                         Excellence in treatment is not the only strategy in Qatar’s Dr. Al-Mawlawi, who has already begun to establish
brate generosity and hospitality.”                      Latifa Al-Houty, chairperson of HMC’s board of directors says, global health care bid. Al-Ahli Hospital, the country’s relationships with top hospitals in the East and the West.
    The design and concept of Al Wa’ab City          “We have always operated with the aim of being an internation- first major private hospital, is redefining basic ideas of                 Dr. Al-Mawlawi says that establishing a solid repu-
reflect the treasured sociability of Qatari fam-     ally recognized medical center of excellence, particularly in an age health care setting. Patients at the 250-bed hospital, which tation for Al-Ahli Hospital is the first stepping stone
ilies, while at the same time updating Doha’s        when medical care is no longer limited by geography.”                    opened in 2004, are referred to as guests, hospital rooms for the expansion of the hospital’s parent group,
                                                                                                                              as suites, and its reception is a spacious atrium that is Medicare. “We are concentrating on the hospital strate-
                                                                                                                              just a first taste of the luxurious comforts and world- gically because it is at present the core of Medicare
                                                                                                                              class amenities to be found inside.                            Group, but Medicare has many other plans for the fu-
                                                                                                                                 From room furnishings to food, the philosophy of heal- ture,” he explains.
                                                                                                                              ing and hospitality remains palpable in every aspect of          The hospital is already on its way to establish-
                                                                                                                              the facility. This, along with a highly-qualified and in- ing international recognition. Top figures in med-
                                                                                                                              ternational team of medical professionals and the very ical care visiting from around the globe have been
                                                                                                                              latest in technology and treatment, combine to create solidly impressed, and Dr. Al-Mawlawi has been in-
                                                                                                                              a new standard for global health care that was recent- vited to present Al-Ahli as a case study at Harvard.
                                                                                                                              ly awarded the International Gold Star award for Qual- He adds, “We were visited by Professor Bindar from
                                                                                                                              ity in Geneva by Business Initiative Decisions.                Austria who heads 65 consultant cardiologist cen-
                                                                                                                                 Now the premier private health care facility in the ters and whom I brought here for four days to con-
                                                                                                                              Gulf region, Al-Ahli Hospital offers services in obstet- sult on our cardiology department. After he wrote
                                                                                                                              rics and gynecology, pediatrics, internal medicine, gen- me to say, ‘Al-Ahli Hospital is a jewel’.”



                                                                                                                            ‘We are going for real socio-
                                                                                                                            economic development’
                                                                                                                            For one philosophical health care leader, medical services in Qatar have undergone
                                                                                                                            a paradigm shift that reflect the nation’s potential to be a beacon for the region
                                                                                                                                 fter studying in the U.S. in the     going after real quality, socio-eco-      oil producing countries like Libya
                                                                                                                            A    late 1960s and early 1970s where
                                                                                                                            he was the first Qatari student to at-
                                                                                                                                                                      nomic development. When we talk
                                                                                                                                                                      about one of the top libraries of the
                                                                                                                                                                                                                and Algeria. And I feel that we se-
                                                                                                                                                                                                                mi-squandered that great historical
                                                                                                                            tend Hope College in Michigan, Dr.        world, the top museums, the five re-      opportunity. There was what some
                                                                                                                            Abdulwahed Al-Mawlawi returned            search centers, apparently Qatar is the   considered conspicuous consumption
                                                                                                                            to Qatar to join the Ministry of Pub-     third country in the world in its per-    and dubious investments. We should
                                                                                                                            lic Health. There he developed health     capita allocation for research after      have concentrated on real develop-
                                                                                                                            care management strategies, a skill       the U.S. and Japan. That’s incredi-       ment, not growth. We concentrat-
                                                                                                                            that he has employed fully as man-        ble. We are attracting top Nobel lau-     ed on growth in civil development
                                                                                                                            aging director and CEO of Medicare        reates like Dr. Ahmad Zuhair and          and on capital income, which is
                                                                                                                            Group, the parent company behind          NASA’s guy Farouq al Bas, who are         meaningless because you take the
                                                                                                                            the visionary Al-Ahli Hospital. He al-    members of the Board of Trustees          gross national product and divide it
                                                                                                                            so established the Qatari Red Cres-       at Education City.                        by the number of population and that
                                                                                                                            cent Society, equivalent to the Red          To me Qatar can potentially be-        says little. What is really relevant is
                                                                                                                            Cross in the Middle East, and was         come the Camelot of the Arab World        developing the quality of the indi-
                                                                                                                            its first secretary general after its     – the city on the hill that was the       vidual. There was huge expansion in
                                                                                                                            founding in 1978. Here he speaks          guiding light for Europe during King      infrastructure, roads and buildings,
                                                                                                                            on Qatar’s resurgence in health and       Arthur’s time. For Qatar, in a period     but it did not get to the core of the
                                                                                                                            education, and the vision driving it      of just ten years to have turned Al       Gulf citizen.
                                                                                                                            from the Emir.                            Jazeera, according to European sur-           I hope that Qatar, in the direction
                                                                                                                                                                      veys, to exceed the BBC after the lat-    it’s moving and because of the vi-
                                                                                                                            What influence have the govern-           ter’s 76 years of existence, is a big     sion of the Emir, in 20 to 40 years
                                                                                                                            ment’s initiatives in health and ed-      accomplishment.                           might spearhead a renaissance of
                                                                                                                            ucation had?                                                                        the Arab World.
                                                                                                                               If you looked at Qatar you’d say       What challenges exist for Qatar?
                                                                                                                            that it is such a tiny country, but I’d      I hope that we don’t repeat two        What other progress is being made?
                                                                                                                            say that valuable things come in          historical mistakes that we have made        The other area, which is also mov-
                                                                                                                            small boxes. The Emir’s vision reminds    in the Gulf region. The first was         ing greatly, is education. I remem-
                                                                                                                            me of the Medici vision in 14th cen-      when nature gave us an incredible         ber reading an article in a U.A.E.
                                                                                                                            tury Florence. At a time when Flo-        opportunity during the times of           newspaper two years back. It said that
                                                                                                                            rence was coming out of the Mid-          pearling. During this period a lot of     the education in the Arab world is
                                                                                                                            dle or the so-called Dark Ages, the       countries, whether it was Bahrain,        waiting for the revolution that is
                                                                                                                            Medici family started with art, and       Kuwait, Saudi Arabia, Qatar, or Dubai,    taking place in Qatar. We are taking
                                                                                                                            that’s why we created two schools         got rich and suffered economically.       bold steps and redirecting educa-
                                                                                                                            in Qatar where we teach our entire        And thankfully, due to the accident       tion. They are all waiting for Qatar
                                                                                                                            curriculum through art.                   of geography, we were saved.              to lead the way with independent
                                                                                                                               The vision of the Emir transcends         Then we went through another           schools and Education City. We have
                                                                                                                            the Gulf and even the Arab World.         phase in October 1973, when the           tasted the success of plans in Qatar
                                                                                                                            Suddenly we have a leader who is          price of oil went from $1.20 per bar-     and this is different than just hav-
                                                                                                                            thinking very laterally and who is not    rel to $14 in one month. That             ing them in the pipeline. And that
                                                                                                                            going after factories and big mega        brought a lot of wealth and petrodol-     has given us a hail that is similar to
                                                                                                                            projects and real estate, but rather      lars into the Gulf region, and the Arab   Obama’s mantra, ‘Yes, we can’.
Tuesday, November 11, 2008                                                    SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                                                           5

                                                                                                                     Qatar

ICT sector edges ahead

Leveraging technology to benefit society
New infrastructure, liberalization of the ICT market and competition have sharpened the focus on IT knowledge and excellence
     atar is harnessing the extraordi-                                                                                                                                                                 ter two or three years we wouldn’t be
Q    nary power of information and
communications technology to ac-
                                                                                                                                                                                                       able to sustain it ourselves. That’s why
                                                                                                                                                                                                       ictQatar thought that now would be
celerate social, political, economic, and                                                                                                                                                              the right moment to start something
educational change. A wide-open                                                                                                                                                                        local in a couple of areas, with a very
ICT marketplace is one element, al-                                                                                                                                                                    clear vision, that could be regional
lowing new competitors to come in                                                                                                                                                                      and even international.”
and cut prices for consumers. Another                                                                                                                                                                     Dr. Al-Jaber believes that a Qatari
element is new facilities, which pro-                                                                                                                                                                  firm can take the country’s success to
vide world-class office and labora-                                                                                                                                                                    the next level, both as a lever for so-
tory space to local and internation-                                                                                                                                                                   cial development and as a Gulf busi-
al companies seeking to reap the                                                                                                                                                                       ness success story. “It’s time to create
benefits of cluster effects. However,                                                                                                                                                                  a company that will provide IT ser-
perhaps the most important com-                                                                                                                                                                        vices, in order to act as the delivery
ponent of the ICT revolution is a                                                                                                                                                                      arm for some of the projects Qatar
modern telecoms agency that can                                                                                                                                                                        wants while maintaining a 100 per-
help unleash opportunity within the                                                                                                                                                                    cent competitive process. The company
knowledge-based economy. That’s                                                                                                                                                                         will join with international firms, ei-
why Emir Sheikh Hamad bin Khali-             Making waves: the new Qatar Science and Technology Park in Doha aims to serve as an incubator for ICT innovation.                                          ther by acquisition or by developing
fa Al-Thani established ictQatar in                                                                                                                                                                     strategic partnerships, that will act as
2004 to accelerate the transforma-           tan Al-Jaber, ictQatar secretary-gen- the past couple of years, and will continue in the years to come, is that gov- catalysts to upgrade the local workforce. The main objective is to develop
tion of Qatar into an information-           eral, understands this multifaceted ernments have been generating a lot of income, mainly through oil and the skills of locals, who will stay here and be a part of the positive growth
based society.                               role as key to fulfilling the promise gas. It’s become quite clear in Gulf countries that we need to diversify. For of the Qatari ICT sector.”
   As elsewhere in the Gulf, the lib-        of technology for private enterprise this reason, ictQatar was one of our priorities here. ICT includes our tele-      Qatar’s youth have taken up the internet with astonishing speed, adopt-
eralization of the ICT sector has un-        and social development in Qatar. com sector, which represents maybe 2 percent of the GDP.”                           ing a global medium and making it their own in ways that may trans-
locked growth by introducing com-            “No matter how state-of-the-art a        On examining international models for the ICT sector, as for education, form Qatari society in the future. However, Dr. Al-Jaber says that ictQatar
petition. In addition to the existing        country’s infrastructure might be, health, and government, it’s evident one size doesn’t necessarily fit all. Dr. is making efforts to introduce the power of information technology to all
state-owned telecoms provider Qtel,          and no matter what regulations have Al-Jaber has taken a hard look at how to grow ICT capabilities in the Qatari sectors of the population. “We’re working to provide e-literacy courses
the government this year has licensed        been promulgated, if people do not economy, and says that her organization is opting to build local capacity for people of all ages and walks of life.” Providing online content in Ara-
U.K. cellular operator Vodafone to           have the readiness to use ICT, then for communications from the ground up, instead of going with an off-the- bic is an important part of ictQatar’s push to help this highly literate coun-
provide mobile services and award-           the infrastructure will not be ben- shelf approach. “We could spend $10 or $20 billion with international ven- try display its culture to an online audience, including projects to digitize
ed it Qatar’s second fixed-line license.     eficial. That’s why we have been dors, who would come and establish state-of-the-art infrastructure, and af- historic Arabic books.
The introduction of a European tele-         working to increase business readi-
coms giant to the market has helped          ness and working with individuals
sharpen the focus on the customer            to increase their readiness.”
and lowered prices for people who               A national ICT agency in a boom-
live and work here. A successful free        ing economy might simply find the
market needs a careful regulator to          most advanced technology in the
make sure that the benefits reach the        world, plug it in, and wait for the re-
consumer, and ictQatar is overseeing         sults. Yet Dr. Al-Jaber is forthright in
the process as it introduces compe-          laying out the problems with the
tition for telecom services.                 conventional approach to building a
   Alongside these changes in the            knowledge economy. “I view IT dif-
consumer marketplace, Qatar is chang-        ferently. I do not think of it as only
ing the environment for research in          physical infrastructure, which is the
the Gulf. The construction of the            mistake that many countries have
$300 million Qatar Science and Tech-         made. They are not using IT to achieve
nology Park has given the country a          real impact for the social-economic
new R&D center for local and inter-          goals that they’ve set for their coun-
national firms. It’s part of the Qatar       tries. We do not believe that our goals
Foundation’s Education City in Do-           will be realized by importing ready-
ha, which has seen new research hos-         made applications or strategies.” The
pitals rise alongside campuses from          agency is helping other government
top-flight U.S. universities like Carnegie   entities use ICT as an engine of
Mellon, Northwestern, and George-            progress for Qatari society, and lever-
town. The Science and Technology             age technology to deliver better re-
Park is a free-trade zone that has at-       sults for Qatar’s people from the
tracted advanced research activities         health and education systems.
from companies such as Cisco, EADS,             The rapid growth of the Qatari
Shell, GE, and Microsoft. The com-           economy has created strategic op-
plex is a hub for domestic innovation        portunities for investment in ICT in-
as well, where Qatar is nurturing its        frastructure – but taking full advan-
people’s capacity for entrepreneurship       tage of them requires that ictQatar
through training, grants, and a busi-        makes the right choices. The gov-
ness incubator for local firms.              ernment has already taken steps to
   The government of Qatar estab-            enhance the country’s own capaci-
lished ictQatar not only as an ICT           ty to innovate and attract the best
regulator, but also as an advocate           and brightest, and has a goal of de-
and a facilitator for extending ICT          voting 2.8 percent of the country’s
throughout business, government,             GDP to R&D. “What has happened
health and education. Dr. Hessa Sul-         in the Gulf Cooperation Council over



Raising the standard of Qatari
business development
                                                In addition to providing
                                             direct advice to Qatar’s major
                                             enterprises, the GDC takes an
                                             active role in fostering an
                                             overall culture of quality in
                                             Qatar and across the Gulf
                                             Cooperation Council countries.
New investment is sweeping                   The GDC developed the
into Qatar, and foreign                      blueprint for the Qatar Quality
investors are seeking local                  Award in 1996, and started
partners who can deliver                     promoting the idea to the Emir
quality results. Since 1994, the             and the government. In 2003,
Gulf Development Centre has                  the government responded by
helped Qatari organizations                  passing a law that created a
meet those expectations by                   new award recognizing
complying with international                 improved quality standards at
norms such as ISO 9001:2000,                 Qatari businesses, awarded by
and by advocating for a greater              a committee including the
focus on quality among Gulf                  Minister of Finance and a
businesses. As GDC president                 group of experts.
Mohammed Bin Saleh Al-                          The annual Gulf Conference
Kuwari puts it, “We act as                   on Quality Systems, another
catalysts in the Qatari business             GDC initiative, brings
environment. We encourage                    organizations from across the
different companies, the                     GCC to Qatar to gain valuable
government, and even ourselves               knowledge about quality
to improve processes and to                  management systems. The
start working according to                   GDC also publishes a directory
international quality                        of ISO-certified companies in
standards.”                                  the GCC, a regularly updated
   The GDC’s client list reads like          list of 1,425 corporations that
a who’s who of Qatar’s major                 is the first such inventory in
state organizations and private              the Gulf. Mr. Al-Kuwari
enterprises. Government clients              explains that these efforts are
include the Qatari Armed                     all part of the GDC’s push to
Forces, the Ministry of Economy              create a coherent environment
and Commerce, and the Emiri                  of quality for Qatari and Gulf
Diwan (Qatar’s royal household.)             business, and promote
On the corporate side, GDC can               systematic approaches to
count among its customers                    quality management. “We’re
industrial firms like Qatar                  trying to encourage people to
Petroleum, Qatar Steel, and                  bring their standards up, and
Qatar Fertilizers, as well as                to understand the influence
major financial institutions like            they have over lives and
the Doha Bank, the Qatar                     businesses. This doesn’t
Islamic Bank, and the Qatar                  happen suddenly, it’s a
National Bank.                               gradual process.”
6                                                                     SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                  Tuesday, November 11, 2008


                                                                                                           Qatar

Real Estate                                                                                                                           Shard takes shape
Construction and property                                                                                                             After years of delay, work is finally due
                                                                                                                                      to begin in January on what will be
                                                                                                                                      Europe’s tallest building: The Shard.
                                                                                                                                         The breakthrough on the much-


sectors drive Doha renewal
                                                                                                                                      stalled glass skyscraper came after a
                                                                                                                                      Qatari consortium made up of the
                                                                                                                                      Qatari Islamic Investment bank QInvest,
                                                                                                                                      Sellar Property Group, Qatar National
                                                                                                                                      Bank, Qatari Islamic Bank and Barwa,
Dozens of spectacular projects are changing the skyline of Qatar’s capital city                                                       paid $130 million to secure an 80
                                                                                                                                      percent stake and take control of the
     ver the last decade, real estate de-                                                                                             project. By providing the first tranche
O    velopment has changed Qatar’s cap-
ital Doha, through high-profile projects
                                                                                                                                      of finance, construction of the tower
                                                                                                                                      can now begin.
such as the Pearl of the Gulf Island, the-                                                                                               Due for completion in time for the
new International Airport, Hamad Med-                                                                                                 London Olympics, the 1,016-foot tower
ical City, Qatar Education City, the Gen-                                                                                             will have 88 floors. A mini-city within
eral Library, the Islamic Museum, and the                                                                                             a city, it is a vertical town with offices,
Qatar Science and Technology Park, to                                                                                                 a hotel, apartments, retailers and
name but a few of the best-known.                                                                                                     restaurants – a building that will
   One of the biggest players in the sec-                                                                                             employ as many as 12,000 people and
tor is Barwa International. With a rep-                                                                                               will attract millions of visitors annually.   The Shard: it’s finally going to happen.
utation for meeting its post-delivery                                                                                                 The Shard will become a global
commitments, the company has em-                                                                                                      landmark for London. The project has          necessary support needed for a project
barked on an ambitious international                                                                                                  already achieved iconic status and is         at this level.”
expansion program throughout the re-                                                                                                  probably one of the most talked about            Mr. Al Saad highlights the shared
gion, into Europe and beyond. The com-                                                                                                buildings in Europe.                          vision of the consortium’s members,
pany’s high-profile projects in London,                                                                                                  The use of sophisticated glazing and       who have equal stakes. “We all share the
Paris and Switzerland have gained me-                                                                                                 angled panes will reflect sunlight and        same vision, and we will do whatever it
dia attention, but it is also committed                                                                                               the changing patterns of the sky on the       takes to deliver the project on time to
to carrying out large projects in East-                                                                                               building, constantly changing                 finally bring this magnificent tower to
ern Europe, the southern Mediterranean,                                                                                               appearance according to the weather           life, making it the latest and most
Asia and Africa.                                                                                                                      and seasons.                                  striking addition to the London skyline.”
   Ghassan Al-Binali, CEO of Barwa In-                                                                                                   Barwa chairman Ghanim bin Saad Al             Glamorous the project may be, but it
ternational discusses his company’s glob-                                                                                             Saad says the project is a first. “This is    also fits in with Barwa’s long-term
al strategy.                                                                                                                          a unique project for Barwa. It is the         expansion strategy. “We seek long-term
                                                                                                                                      tallest mixed-use development tower in        ownership and always look for
What are Barwa International’s criteria Doha skyline new districts are mushrooming up around the capital city of Qatar, as a          Europe, and will house the first              differentiation and value added. Barwa
for developing an overseas project?         decade-long construction boom of so-called mega projects continues unabated.              Shangri-La hotel on the old continent,        has projects worth more than $20 billion
   When we look at a new market we con-                                                                                               in addition to hosting prestigious            inside and outside Qatar. At the same
sider many factors, such as supply, de- Why Europe?                                     ment is another ball game; we would need      tenants and luxurious residences              time, Barwa International, our
mand, the regulatory environment, bank-       Europe is an attractive market. It has a partner with experience in that sector.        overlooking London. We also believe           international arm, has investments in
ing, and risks among others. And not for- major cities like Paris, London, and Rome. How do you go about selecting a com-             that the involvement of this specially        four European countries with a total
getting partners. These factors help us Those cities will continue to play a ma- pany to work with?                                   formed consortium should provide the          portfolio of more than $2 billion.”
make up our mind on this or that mar- jor role in the global economy. In Eu-              There are people working in different
ket. We look for long-term                            rope we look for trophy assets areas, from development to asset man-
                                  “We look for a
projects; as we believe in long-
term relationships.
                                   partner that
                                                      that we can turn around and agement to brokerage, but we don’t deal
                                                      keep for long periods. Our as- with them. We look for a partner that            The race is on
     In the case of the Shard,      shares our        sets in Europe help to diversi- shares our vision, and to a great extent        Barwa International’s first foray into
for example, our partners are vision, and to a fy our portfolio, which covers who shares the same ethics and ways of                  motor racing sponsorship has won it the
a group of developers and          great extent a number of emerging mar- doing business. I believe that there is no                  Constructor´s Championship for the
bankers. The location of the shares the same kets.                                      perfect partnership but there is the right    GP2 2008 season, which ended in
Shard of Glass tower, and its ethics and ways Are you planning to enter the partner. Partnerships go up and down                      September. The prize topped a fine
mixed use will bring a sophis-        of doing        U.S. market?                      with markets, opportunities and profits and   season for the Spanish driven Barwa
ticated real estate solution to                       We are keeping an eye on the losses; partners do not.                           International Campos Team.
the market, with offices, a ho-
                                    business. ”       United States. We recently Do you think you represent Qatar inter-                Now Barwa is looking to attract
tel, and residencies in one prime loca- came up with a new structure in Barwa nationally?                                             young Qataris to the sport, says Barwa
tion in London. The project is a chal- International to focus on the US mar- Yes. We are a Qatari company. Qatar’s                    chairman Ghanim bin Saad Al Saad. “As         Fast lane Barwa’s team tops a fine season.
lenging one; however, we truly believe ket. We have set our targets and start- name is a door opener for us, and we                   part of Barwa International's corporate
that it’s worth it.                        ed looking at that. However, we are fo- have to maintain the name and the im-              social responsibility to promote Qatari       will take two or three years of training
   There is also the Paris convention cusing on buildings which we can con- age of Qatar and work hard to com-                        sport, we are working with Campos             for them to qualify and begin racing,
center, in addition to a number of vert and add value to, such as trophy as- municate the soul of Qatari visions and                  Racing to find talented young Qatari          but Barwa International looks forward
properties in Paris and Switzerland. sets and hotels. But property develop- beliefs.                                                  drivers. Once a driver is discovered, it      to that day in the near future.”
Tuesday, November 11, 2008                                             SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                                                             7

                                                                                                              Qatar


Developers aim for
quality construction
at all levels
Futuristic and innovative                      pride, Qatargas and RasGas LNG. A large
construction projects spearhead                number of other multinational compa-
                                               nies are also headed to Al Khor over the
the building boom                              next couple of years.
    he best way to appreciate the scale           Strategically located at the center of
T   of construction projects underway in
Qatar is from the air. The view of this tiny
                                               the Arabian Gulf sandwiched between
                                               the Far East and Europe on the inter-
peninsula nation’s coastline on descent        national maritime shipping route, Al
into Doha airport is of a vast construc-       Khor has become an ideal location for
tion site. Landmarks such as the offshore      real estate investors. Along with its
Pearl-Qatar project stand out, or the new      growth the city is also in need of supe-
$5 billion airport being built ten miles       rior real estate solutions and that’s where
from the present overcrowded installa-         Barwa comes in.
tions, but these are just two examples            The Al Khor project will comprise 24,000
among many more.                               residential units, and 700,000 square me-
   A budget of more than $100 billion has      ters for a commercial and retail complex,
been allocated for new construction and        civic buildings, public plazas, a green
infrastructure between now and 2012.           space, a beachfront, and extensive high-
Much of it will be spent on transport,         end hotels.
health, education, housing (taking in lux-        The Al Doha project, located in the        A city of the future. From top left clockwise: Barwa’s Al Doha project, two glimpses of U ® Street, and the Doha Convention Center and Tower.
ury projects and low-cost units), and          city center, is billed to become one of the
public buildings.                              most popular fixtures in Qatar’s residen-
   Foreign investment in real estate is        tial and retail solutions market. Aimed at       AL WA’AB CITY                                   LUSAIL                                          AL BARAHA
booming drawn by the liberalization of         high-net-worth individuals, the futuris-
laws opening the market to greater de-         tic complex will house spacious apartment        Vibrant urban                                   A city custom-                                  Quality housing
velopment.
   Among the key players building Qatar
                                               buildings with multiple floors and vari-
                                               ous function areas. The apartments will          planning                                        built from scratch                              for all sectors
from the ground up is Barwa, the coun-         offer professional and highly-skilled guest
try’s largest property developer.              workers – a demographic group that’s            Al Wa’ab City, located six miles from            Qatari Diar, which has a 45 percent             In addition to its high profile
   Real estate in Qatar has largely focused    important to Qatar’s economy – a cus-           Doha’s Corniche, comprises more than             stake in Barwa Real Estate, is the              projects, Barwa provides housing that
on prestige projects, but as Barwa’s           tom-built residential complex. The pro-         2,200 residential units, commercial              driving force behind a brand new city           caters to the needs of low-income
deputy CEO Dr. Yousef M. Alhorr points         ject includes a five-star hotel and cine-       space and a world-class 300 room                 that’s taking shape north of the                earners including public housing and
out, Barwa is also supplying solutions         ma complexes.                                   hotel. Although Al Wa’ab will provide            capital. Lusail is a 15-year mixed-use          residences for workers. One of the
to the country’s acute housing shortage                                                        housing for more than 10,000 people,             satellite city of Doha expected to rival        company’s latest projects is the Al
by developing large-scale residential de-      A statement of style                            it boasts the lowest density ratio in            the capital in grandeur and possibly            Baraha development in Doha’s
velopments in Doha and the second city            Barwa’s U® Street development brings         any new major development in the                 trump it in quality of life. Built from         industrial area, which will include
of Al Khor that amount to new districts.       style to the company’s portfolio. The           country. At its heart is Barahat Al              scratch for a potential 200,000                 housing and recreational facilities.
   The company insists on quality ac-          concept of design guru Philippe Starck,         Wa’ab, Doha’s first urban piazza, with           residents, the city will cover over 13             The project, designed to improve
commodation and facilities at all levels.      the structure will be an inspirational con-     outdoor restaurants, cafes and a hotel.          square miles and include every                  living conditions for Qatar’s massive
“By catering to the whole spectrum, we         tribution to Qatar’s burgeoning educa-          It will be filled with water features,           imaginable amenity. With towers,                temporary foreign labor force, will
feel we are building for the nation,” says     tion sector.                                    landscaping and a spectacular sunken             marinas, commercial centers,                    include a number of amenities
Dr. Alhorr.                                       Suitable for conferences, student ex-        garden, and be accessible on foot.               shopping and luxury condos, Lusial              unseen in the so-called “man camps”
   Ongoing developments under way in-          change events, seminars and a variety of           Brian K. Meilleur, president and              will change the face of Qatar                   that dot the Gulf. Used car
clude the Al Khor development on Qatar’s       other education-related activities, the         COO of Al Wa’ab City, says the                   indefinitely.                                   showrooms, shopping malls,
northeastern coast, the Barwa City resi-       blueprint includes two reflective glass         project’s inspiration came from                     “Lusail is where Qatar’s                     multiplex movie theaters, cricket and
dential scheme and the Barwa Financial         monoliths connected by a shopping com-          chairman Sheikh Nawaf Nasser bin                 imagination comes to life,” says Diar           soccer fields, medical centers and a
District, a new regional and financial hub     plex at the base. The buildings will cre-       Khaled Al Thani, and CEO Sheikha                 CEO Ghanim bin Saad Al Saad. “It’s              mosque have all been incorporated
for Doha.                                      ate a canyon effect, providing an elevat-       Hanadi Nasser bin Khaled Al Thani.               an outstanding symbol of vision and             into the master plan.
   The development of Al Khor has seen         ed, open corridor where students and            Mr. Meilleur explains: “They wanted              inspiration—we are essentially                     "Barwa's vision is to construct
a remarkable transformation from what          young professionals can gather to so-           Al Wa’ab City to be Qatar’s first                creating a brand new city where                 living quarters which are not only
was once a wild desert to a hub for thriv-     cialize or shop.                                family-planned vibrant community.                people will work, live, raise their             comfortable but also make you feel at
ing energy-related multinational com-             With its bold, functional shape and in-      Qatar is growing quickly and the                 families and enjoy their lives.”                home we genuinely believe that it's
panies. The city houses some of the elite      triguing name, U® Street has the mak-           objective is to create a project that               The end-goal of the development,             the least we can do to help those who
names in the world of energy such as           ings of a national symbol, and one that         uniquely suits the needs of the                  aside from beautifying the city, will           are building our nation to rest and
ExxonMobil, Shell, Dolphin Energy and          will be immediately recognizable to the         country today and offers the highest             fall in line with the government’s              relax,” says Barwa chairman Ghanim
the production facilities of the pride of      visitor flying in over the capital.             quality living to its citizens.”                 economic diversification plans.                 bin Saad Al Saad.
8                                                                          SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                           Tuesday, November 11, 2008


                                                                                                                 Qatar


The Pearl-Qatar, the Venice of the Middle East
Off the coast of Doha, a very
special man-made island is
taking shape under the auspices
of domestic and international
investors led by Qatar’s UDC
     here is something magical about cities
T    built on water: the Spanish conquista-
dors marveled at ancient Mexico’s Tenochti-
tlan; while Venice, Amsterdam, and Copen-
hagen still captivate visitors.
   In the 21st century, few countries have
the vision—or the resources—to attempt to
build anything on such a scale. But the oil
rich states of Dubai, and now Qatar, are re-
viving the tradition and reclaiming land
from the waters of the Arabian Gulf to cre-
ate exclusive Riviera-style island commu-
nities characterized by wealth and archi-
tectural elegance.
   The Pearl-Qatar is one of the most am-
bitious real estate projects in the world, with
a price tag of $20 billion. Currently under
construction off the coast of Doha it will
eventually be home to 42,000 people and
up to 800 visitors.
   A four-phase development, it is made up
of 11 distinct, themed districts to be de-
veloped over five years. When completed,
The Pearl-Qatar will house beachfront vil-
las, and a range of housing options with
creative architecture including town hous-
es, luxury apartments, deluxe hotels, mari-
nas, and schools, as well as upscale retail
and restaurant facilities. It will be a desti-
nation in its own right – a lavish, secure
and exclusive island retreat.
   Those fortunate and wealthy enough to
live in The Pearl-Qatar’s glamorous pent-                                                                                                      The Pearl-Qatar These artist’s impressions give an idea of the scale of the project. The first
houses, apartments, town houses, and vil-                                                                                                      phase, the Qanat Quartier, has already been sold. As can be seen, life on the pearl will be
las will enjoy a luxurious waterfront lifestyle                                                                                                green, sustainable, and very calm. It will also have a positive impact on the marine environment.
based around three marinas, almost half a
million square feet of retail, dining and en-                                                                                                  icine, and culture, attracting the hightest
tertainment space, and mile upon mile of                                                                                                       calibert of professionals worldwide. As the
pristine beaches.                                                                                                                              country grows, its infrastructure has to             Welcome
   Schools and medical centers will be pro-                                                                                                    grow with it and be able to offer the best
vided, making it quite possible to live on                                                                                                     facilities at the highest standards. The             to the future
the island without ever leaving it.                                                                                                            Pearl-Qatar island was the the product
   Qatar’s first international real estate de-                                                                                                 that we thought would best serve to achieve          The goal of The Pearl-Qatar is to
velopment, The Pearl-Qatar is one of the                                                                                                       these goals.” The vision of the Emir is to           offer residents a secure and
first in Qatar to offer freehold properties                                                                                                    open up the country and to make Qatar                exclusive island retreat which brings
to international investors. There has been                                                                                                     a destination of choice to come here and             the ambiance and lifestyle of the
no lack of interest. Investors have been so                                                                                                    enjoy a vacation, do business or just for            Mediterranean to the heart of the
eager to snap up real estate on the island                                                                                                     an exploration trip.”                                Gulf. In addition to its European
that one entire district, the Qanat Quarti-       various stages. The project developer is       was launched under the banner “Venice is         “The Pearl Island was the product that            feel, The Pearl-Qatar is set to be
er, was sold within an hour when it was           United Development Company (UDC), one          now in Qatar”. Guests at the launch were      we thought would best help acheive these             one of the most technologically
launched in January 2008, grossing $405           of Qatar’s leading private sector companies.   told that the company aims to build “a        goals,” says Mr. Sholy.                              advanced real estate projects in the
million in just 60 minutes.                       UDC’s mission is to identify and invest in     precinct akin to the finest European cities      UDC intends to make The Pearl-Qatar a             world. The island will be home to a
   Among those buying property were the           long-term projects that contribute to the      and to Venice’s famed canals and Renais-      unique living and cultural experience that           full range of diverse technological
architects of the precinct, Andre Lategan         country’s growth and provide high share-       sance architecture.”                          combines the best of the country’s past and          services and solutions in what is
and his wife Rebecca Gernon, who flew to          holder value. Its founders, who on launch         Khalil Sholy, UDC’s managing director      present. A primary objective is to incorpo-          known as the world’s first Smart
Qatar specifically for the launch.                in 1999 held 45 percent of the shares, are     and president, explains the thinking be-      rate a range of living environments – from           Island. Smart Island technology
                                                  among Qatar’s most successful investors and    hind The Pearl-Qatar: “Thanks to the Emir’s   high-end luxury villas complete with their           includes innovative security
The challenges of creating                        developers. Equity is also held by thou-       initiative, Qatar is one of the most robust   own beaches to fashionable apartment-                systems, building management
a city on the water                               sands of Qatari and International investors.   diversified and fast-growing economies        style accommodation with sweeping sea                systems, energy monitoring, smart-
   A challenging project, The Pearl-Qatar is         UDC raised a total of $600 million of eq-   in the world, and is becoming a destina-      views. Diversity and the very highest qual-          card system technology, and of
comprised entirely of reclaimed land—a to-        uity commitments and committed financ-         tion of choice as a world-leading center      ity of the accommodations is a key objec-            course user-friendly home
tal of four million square meters—built in        ing to invest in the Qanat Quartier, which     of finance, energy, education, sports, med-   tive in the project’s master planning.               entertainment systems.
                                                                                                                                                                                                    As Eric Lebrun, executive vice
                                                                                                                                                                                                    president of assets management at

World-class marinas aim to make Qatar an international sailing center                                                                                                                               UDC, points out, nothing of this
                                                                                                                                                                                                    scale has been attempted anywhere
                                                                                                                                                                                                    on the planet. “I think the best way
The Pearl Qatar offers its residents the          that mariners can expect a special             intentionally limited to two per client.      property developers have expressed an                to define a smart island is to talk
total island package. But the man-made            welcome when they drop anchor at               “It’s a place where you can come to           interest in offering seaborne promotions.            about convergence,” he says.
island’s beaches, seaside cafes and               The Pearl-Qatar. “There will be                enjoy the sea….we want to make sure              Currently, Doha’s marinas boast a                 “As the master developer, UDC has
waterfront villas would not be complete           somebody to greet you with a cold              that everybody who wants to have a boat       combined 750 berths. When The Pearl-                 been installing a full fiber optic
without a world-class marina. Ronautica           towel on a hot day. That’s the kind of         here can.”                                    Qatar is completed, an additional 1,000              network throughout the island
Middle East, a joint venture between The          service we will provide.”                         The Pearl-Qatar’s other two marinas        will be created. Developers expect that              linking all units, villas, apartments
Pearl-Qatar’s developer UDC and Spanish              To boost the marina’s efficiency,           will offer a more low-key experience.         this increase will create a sailing culture.         and buildings.” A full range of
nautical services provider Ronautica, has         Ronautica ME has designed a convenient         Costa Maraz, has a private clubhouse and         “Ronautica brought its expertise to               telephony options, as well as
entered the first phase of completion on          system that allows larger yachts to refuel     will take advantage of prevailing winds       make this marina the best in the world,”             Internet Protocol Television (IPTV),
the new marinas that are designed to set          and pumpout from larger berths,                and deep water to attract sailing             says Mr. Marco. “We’ve put together a                high-speed internet, Wi-Fi, e-
new standards for sailors.                        without having to navigate the island’s        enthusiasts. It’s location on the edge of a   team of expert sailors, managers, and                learning, gaming, and video on
   Each of the three marinas under                water ways.                                    secluded villa area, will minimize impact     mariners to make it possible.“                       demand will be available. Residents
development has a distinct theme. The                The marina will also be home to a           on residents.                                    After 20 years in the business,                   will have full automation in all
largest, Porto Arabia, will be encircled by       network of water taxis, allowing                  Viva Bahriya, designed with families in    Ronautica has won a reputation for                   units, “so people can open their
high-rise residential buildings, shopping         residents and guests to visit nearly every     mind, will include a nautical activity        being passionate about the sea.                      door, move their curtains, tweak the
districts and a boardwalk. With room for          corner of The Pearl-Qatar, as well as          center with charters, a sailing school,       Company policy is that every employee,               AC, put on the radio or play a CD—
500 vessels, the marina at Port Arabia            access the airport and mainland.               diving classes, and a range of water          from management to maintenance, must                 all remotely,” says Mr Lebrun,
will be one of the world’s first all-in-one          Ronautica’s in-depth approach to            sports and activities.                        take sailing courses. As one of The Pearl-           adding: “The whole city is
yacht spots, offering services normally           service ensures that all the marinas will         The marinas will not only be open to       Qatar’s crucial lifestyle partners, Mr.              interconnected, we have total
reserved for luxury hotels.                       buzz with activity. “This is not real          residents of The Pearl-Qatar. Some of the     Marco says that Ronautica looks forward              monitoring of what’s going on,
   “It’s like a five-star hotel,” says            estate, it’s a lifestyle,” says Mr. Marco,     world’s top-end retail outlets have           to end-to-end management of all the                  reducng staff and lowering costs for
general manager Jaume Marco, adding               adding that berth rentals have been            already scheduled fashion shows, and          island’s maritime services.                          end-users,” he says.



                                                                                                                        Environmental concerns the major priority
                                                                                                                        From the outset, UDC wanted             you save the cost of having to           be working with a company
                                                                                                                        The Pearl-Qatar to set new              build a chilling plant that takes        where the higher management
                                                                                                                        environmental standards.                up space in your building, as            understands the issues and is
                                                                                                                        From energy efficient buildings         well as those ugly looking               committed to addressing
                                                                                                                        to machine beach cleaning, and          cooling towers. You also save            them.”
                                                                                                                        a vacuum waste disposal system,         about 40 percent on bills                   But UDC’s real environmental
                                                                                                                        the methods used to maintain            because of reduced power                 achievements lie under the
                                                                                                                        environmental control meet the          consumption.”                            water.“We’re creating a unique
                                                                                                                        highest standards in the world.           Peter Bolton, the head of              seascape and landscape that has
                                                                                                                        The Pearl-Qatar also uses district      environmental protection and             already started to establish an
                                                                                                                        cooling, a system that                  control at UDC, says                     underwater ecosystem,” Mr.
                                                                                                                        distributes thermal energy via          environmental concerns have              Bolton says. “The Pearl-Qatar
                                                                                                                        chilled water from a central            been paramount throughout                will become a tropical garden
                                                                                                                        source through a network of             the project: “It’s refreshing to         with local and exotic flora.”
                                                                                                                        underground pipes.
                                                                                                                           The cooling or heat rejection is
                                                                                                                        usually provided from a central
                                                                                                                        cooling plant, thus eliminating
                                                                                                                        the need for separate systems in
                                                                                                                        individual buildings.
                                                                                                                           “This is very environmentally-
                                                                                                                        friendly and reduces carbon
                                                                                                                        emissions. In summer there is
                                                                                                                        too much load on the power
                                                                                                                        generator facilities because 70
                                                                                                                        pecent of power goes to cooling.
                                                                                                                        We have reduced dependency on
                                                                                                                        power by around half,” says Mr.
                                                                                                                        Sholy, adding: “As an owner,            The Pearl-Qatar’s environmental impact will be positive.
Tuesday, November 11, 2008                                                     SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                                                                 9

                                                                                                                        Qatar


Family business adapts and thrives for over a century
Strong, lasting partnerships with leading international companies have fortified Jaidah Group’s pole position and its diversity of business interests
    ince the 19th century, Jaidah                                                                                                                                      W Doha Hotel & Residences, to be         recent agreement with the Reach
S   Group has been one of Qatar's
premier companies. Starting out as
                                                                                                                                                                       opened at the end of 2008.
                                                                                                                                                                          The group's hopes for future di-
                                                                                                                                                                                                                Out to Asia (ROTA) NGO to promote
                                                                                                                                                                                                                education in the Middle East and
a trader of foodstuffs, wool and                                                                                                                                       versification, which go hand in          Asia. On signing the agreement,
even pearls, the company has evolved                                                                                                                                   hand with the country's own              Jaidah Group COO, Bengt Schultz,
into a market leader in sectors that                                                                                                                                   growth and development, lie in           declared that its intention was “to
include heavy equipment, furniture                                                                                                                                     the creation of an IT solution com-      achieve a common goal through
and the automotive industry.                                                                                                                                           pany focusing on a particular mar-       team work". Future projects include
   The turning point in Jaidah                                                                                                                                         ket segment. One of those niche          a Corporate Literacy Campaign,
Group's history came in the 1950s,                                                                                                                                     segments is e-government solu-           which will include a literacy pro-
when the company started import-                                                                                                                                       tions, as shown by the memoran-          motion program for Jaidah Group
ing British and American cars to                                                                                                                                       dum of understanding signed with         employees, reiterating Mr. Jaidah's
Qatar. Since then, by adapting to the                                                                                                                                  CrimsonLogic of Singapore in             belief that while in the past “we
changing Qatari market, it has been                                                                                                                                    2007. “CrimsonLogic was ap-              have been heavily dependent on a
able to consolidate its position as a                                                                                                                                  proached by many other compa-            foreign workforce, our long-term
preeminent enterprise. Its continu-                                                                                                                                    nies," says Mr. Jaidah, “but they        plan would be to develop a local
ing leadership does not mean, how-                                                                                                                                     chose us because we value strong         workforce."
ever, that the notion of high stan-                                                                                                                                    and long-term partnerships based            While regional and international
dards has been forgotten. In fact,                                                                                                                                     on a win-win principle. We are           ambitions may well form part of the
the implementation of an internal                                                                                                                                      working in a way that makes the          future, for now Jaidah Group is con-
quality management system, which                                                                                                                                       idea an investment for the future."      centrating on fully capitalizing on
led to the company being awarded                                                                                                                                          Investment in the future, howev-      the national market. Sponsorship of
an ISO 9001-2000 certificate, means                                                                                                                                    er, is not only made through busi-       major events, such as Project Qatar,
that nowadays Jaidah Group guar-           Technological development and IT solutions are just some of Jaidah Group’s priorities for the future.                       ness transactions. “Qatar is a very      an international construction trade
antees a complete service for both                                                                                                                                     capitalist economy, but at the same      fair that celebrated its fifth edition
clients and international partners.        porations throughout Qatar with            ous areas," explains Mr. Jaidah. The oil and gas equipment subsidiary has a      time we have a very social mindset,"     in 2008, is a sign of its aim to con-
   Through long-term distribution          products as varied as cars, cranes         broad business base, which includes drilling services in partnership with Hal-   reveals Mr. Jaidah. “We are looking      solidate its position as a Qatari busi-
agreements with a range of inter-          and couches. Jaidah Motors, one of         liburton and equipment from Invensys. It also offers operation management        at different ways of helping the         ness leader.
nationally respected companies,            the oldest elements of the group, has      services, from supplying skilled manpower to logistical support.                 community, and our main goal is to          “It's one of the fast booming
Jaidah Group has become more than          two major showrooms in Doha, where            The technology division, meanwhile, works with firms such as Siemens          empower the community and help           economies in the Gulf region," con-
a mere Qatari agent or distributor         pick-ups, sedans and SUVs from the         and Key Radio Systems, distributing computers, mobile phones and                 people acquire the tools and skills      firms Mr. Jaidah, and Jaidah Group
of products by such well-known             Chevrolet and Isuzu brands can be          plasma and LCD screens. A recent agreement with the British firm Neos            that will help them become an ac-        aims to continue to be a key play-
companies as GM, Fujitsu and Nis-          viewed. Meanwhile, the group's heavy       Interactive means Jaidah’s subsidiary company Business Communica-                tive part of society and contribute      er in the staggering development of
san. In the face of unsustainable          equipment division provides vehi-          tions Qatar (BCQ) will distribute Neos' iTV interactive entertainment            to its successful expansion."            the Qatari economy, maintaining
agent distribution agreements, where       cles of a different kind, including road   system, favored by luxury hotels the world over. Furthermore the prod-              One example of Jaidah Group's         the notion of quality as the refer-
clients are free to change according       pavers, loaders and excavators, which      uct will be present in another of Jaidah Group's business interests, the         corporate social responsibility is its   ence point for all of its work.
to their own needs and the oppor-          supply Qatar's major development
tunities presented to them by com-         projects with the necessary equip-
peting companies, Jaidah ensures           ment to successfully carry out ma-
stability and quality by establishing      jor construction and infrastructure
more permanent joint ventures              work. A workshop, which compli-
through its subsidiary companies.          ments the sales division and services
   The group's marketing manager,          and repairs this equipment, makes
Mohamed Jaidah, understands the            sure that Jaidah provides its clients
relationship between Jaidah Group          with a comprehensive service, even
and these international companies          at the post-sales stage.
as “long-lasting and strong part-             Further diversification, in response
nerships". And as the strength of          to the evolving Qatari economy, has
these partnerships allows Jaidah           taken the company into new territo-
Group to reinforce its own brand,          ries too, including oil and gas equip-
as well as that of its partners, it's no   ment supplies and technology. “The
surprise that Mr. Jaidah defines this      group's chairman decided to diversi-
approach as “one of our key suc-           fy and expand business operations
cess factors".                             mainly to capitalize on the market op-
   Through its subsidiaries, Jaidah        portunities and also to cater for cus-
Group supplies consumers and cor-          tomers' growing needs within vari-


Bringing the pride of
Detroit to the Gulf




Jaidah Motors’ U.S.-made cars can be seen all over Doha.

Thanks to its more than five                  The racing track and city
decades of experience, Jaidah              streets are not the only driving
Group's automotive arm, Jaidah             surfaces for Jaidah Motors'
Motors, has built strong ties              American imports; off road,
with American carmaker GM and              Jaidah's roster of SUVs and
its emblematic Chevrolet brand.            pickups have also gained
Since the 1950s, the Qatari                popularity with “dune bashers".
holding has enjoyed a fruitful             These drivers, who prefer the
relationship with General Motors           freedom of tackling the
and has been responsible for               peninsula's dunes to the stress
bringing a number of Detroit's             of city traffic, are choosing
finest specimen to the Gulf. “At           Jaidah Motors as their preferred
the beginning of the 1950s, we             supplier of sand climbers, and
started importing different                the Silverado and Tahoe are both
types of cars, mainly British and          adept in the unlikely
American. Then on January 1st,             environment of deep Middle
1963, we signed with GM to be              Eastern sand.
the official dealer for Buick,                Even though GM vehicles
Oldsmobile and Chevrolet,"                 have a considerable presence
explains Mohamed Jaidah, group             throughout Qatar, there is still
marketing manager of Jaidah                room for more. In September
Group. Since then, GM vehicles             2008, Jaidah and the Qatari
can be seen all over the country           public transport company
and Jaidah Motor's relationship            Mowatasalat signed an
with the company has been so               agreement for the supply of 400
successful that, along with                Chevrolet cars – 300 Chevrolet
another 16 Middle East dealers,            Epicas and 100 Chevrolet
Jaidah was awarded one of GM's             Caprices. These cars will
International Chairman's                   contribute to the expansion of
Challenge Awards for 2006, in              the country's taxi fleet and form
recognition of surpassing sales            part of Mowatasalat's expansion
targets and providing a high               plans for its taxi and limousine
level of customer satisfaction.            services. As part of the
   Qatar’s insulated fuel prices           agreement, Jaidah Group will
have made powerful American-               supply vehicles and services that
made cars and trucks preferred             will reiterate not only the
vehicles in Doha and the rest of           company's quality approach to
the country. Jaidah's top-of-              business, but also its
the-line products include the              commitment to providing
Chevy Corvette, the Trailblazer,           infrastructure support in Qatar.
Uplander and the Captiva                      The continuing popularity of
compact SUV. As the fastest                American cars in the Gulf region
production car built in the                is good news for American
States, the emblematic Corvette            manufacturers who have
remains a popular choice among             witnessed a decline in sales as of
enthusiasts on Doha’s streets.             late. And as the Qatari economy
Additionally, the importer's               grows, more and more are likely
racing team, equipped with the             to find there way onto Doha’s
Z06 editions of the sports car,            streets, thus ensuring many
has been hitting local circuits            more years' successful business
with considerable success.                 for Jaidah Motors and GM.
10                                                                           SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                         Tuesday, November 11, 2008


                                                                                                                     Qatar

Banking and Finance

Business as usual for Qatar’s
financial institutions
Prudent polices of Islamic banking have protected system from global turmoil
    ustained economic growth over the last has distanced itself from the market spec-              launched a $5.3-billion plan to buy bank
S   five years, low exposure to the U.S. ulation that has characterized European
markets, and high liquidity levels point to and American banks. Principally, Islamic
                                                                                                   shares to shore up confidence in their
                                                                                                   banks, sending stocks across the region
business as usual within Qatar’s banking banks are custodians and cannot transfer                  soaring.
sector despite the current international public deposits to other banks without                       Middle Eastern policymakers have
financial turmoil.                          the permission of the depositors. Inter-               joined Europe and the United States to
   Qatar’s banking sector has grown by a bank liquidity transfer on debt finance                   fight the financial crisis, and more moves
phenomenal 35 percent a year over the basis is not permitted in Islam, which                       by the cash-rich states to fortify capital
same period, and indicators suggest con- counters liquidity-related problems in the                defences are likely.
tinued double digit expansion for the next market.                                                    Qatar Central Bank (QCB) deputy gov-         The oil and gas sector currently accounts for 85 percent of Qatar’s export earnings.
decade.                                       That said, on October 13 of this year,               ernor Sheikh Fahd Bin Faisal Al-Thani says
   Aside from the phenomenal growth the Qatar took a pro-active approach and
sector has enjoyed over the
                                                                                                   that the bank’s officials in that Gulf nation
                                                                                                   have the assurance of local banks that          Oil and Gas
last five years, Qatar’s finan-                                                                    they had no assets with any of the banks
cial system is further pro-
tected from the global credit
crunch thanks to Islamic
banking.
                                                                                                   or companies that have been declared
                                                                                                   bankrupt in the U.S. and Europe.
                                                                                                      The pattern in Qatar over the last five
                                                                                                   years has been for banks to enhance their
                                                                                                                                                   New gas finds
                                                                                                                                                   boost investment
   The international finan-                                                                        franchises by expanding retail and Islamic
cial crisis began over a year                                                                      banking, and greater geographical diver-
ago, yet Islamic banks have                                                                        sification.
remained unaffected by the                                                                            Furthermore, benefits from the gov-
sub-prime mortgage crisis.                                                                         ernment in the form of allowances and
As a result, many non-Mus-                                                                         grants allow Qatari nationals to main-          Energy trading is fast attracting a new class of investor
lims, spooked by turmoil in                                                                        tain higher levels of disposable income,
the Western banking system                                                                         creating a niche client base for retail         Continued from page 1                           the first time and providing refining
are turning to Islamic bank-                                                                       and private banking, which suggests                                                             capacity of 350,000 barrels per day (bpd).
ing seeing it as a safe haven                                                                      that the sector will have little trouble        The developers of Energy City have gone            On the gas side, QP will work with
because of its inherent busi-                                                                      riding out the financial storm in the           to great lengths to attract key energy ExxonMobil in Qatar’s Barzan gas pro-
ness ethics.                                                                                       coming months, until normal service is          players. Its free trade zone status will allow ject, and has also taken a stake in liquefied
   Islamic banking does not Central Bank of Qatar, shown above. The country’s                      resumed in the United States and                companies to sidestep the normal condi- natural gas (LNG) receiving/regasification
deal in debt trading, and financial system has largely avoided global turbulence.                  Europe.                                         tions of Qatar sponsorship and enjoy full terminals in Europe and the U.S. The
                                                                                                                                                   autonomy, while high-tech infrastructure, company plans to raise its game through-
                                                                                                                                                   such as an electronic energy-trading plat- out the supply chain, including shipping
                                                                                                     Qatari insurance
Local bank branches out                                                                              rises to challenge
                                                                                                                                                   form, promises to cut costs and improve and terminals.
                                                                                                                                                   efficiencies.
                                                                                                                                                      “It’s likely that this form of trading will, one
                                                                                                                                                                                                      Qatar’s LNG fleet is considered to be
                                                                                                                                                                                                           of the most technologically
                                                                                                                                                   within the next few years, become the advanced in the industry. RasGas, a joint
Ahli Bank captures more                             “Being among the regional leaders gives           For most of the last half century,           fourth ‘super-asset’ class for global venture between QP and ExxonMobil, is
clients with expertise and                       Ahli bank in Qatar a strong position in the          insurance in Qatar meant the Qatar           investors, alongside conventional debt, expanding its global LNG supply begin-
                                                 market with the support of a much bigger             Insurance Company (QIC), and until           equity and foreign exchange,” says Energy ning this year, with the development of its
customer care                                    and stronger group. Had we remained at our           the construction boom of the last few        City CEO Hesham Abdul Rahman Al- Train 6 production facility to ramp up
    key part of Qatar’s growing economy for      original size without the support of a big-          years, its seven-story headquarters in       Emadi.                                          supply to the U.S. over the next 25 years,
A   the last quarter century, Ahli Bank en-
tered a new era when it set up a strategic
                                                 ger group, we wouldn’t have been able to
                                                 compete,” says Mr. Aly.
                                                                                                      Doha was a landmark. Times have
                                                                                                      certainly changed, but the role of the
                                                                                                                                                      In addition, Energy City’s sophisticated and in 2009 to Asia with the start-up of
                                                                                                                                                   IT infrastructure—which has been sup- Train 7.
partnership with Bahrain-based Ahli Unit-           “The Qatari market is attracting more and         company, set up in the early 1960s,          plied by contractors including Cisco Sys-          Under the banner “The Energy to
ed Bank in 2004. The result was Ahli Bank        more financial institutions and other segments       remains pivotal in Qatar’s burgeoning        tems and Microsoft—will allow full control Transform”, RasGas has committed funds
Q.S.C., a full-fledged commercial bank pro-      and sectors of different economic activities,        insurance sector. QIC offers insurance       of every building and will link workplaces to a wide range of educational, medical,
viding a range of retail, private, Islamic and   because it is a lucrative market, and very well      and re-insurance to the retail,              to homes and data centers.                                 cultural, and environmental
corporate banking and treasury services to       structured to expand,” he says, emphasizing          corporate, energy and marine                    “The hydrocarbon industries By 2010, Qatar is initiatives, including a long-
the country’s fast-growing client base.          how the government laid the foundations              industries.                                  use IT extensively, for instance likely to be the term partnership with emer-
   As one of the top 15 banks in the Gulf,       for growth in the banking sector a decade               The dramatic increase in                  in visualizations, so this high- world’s single gency relief charity Qatar Red
Ahli Bank’s CEO Bassel Gamal Aly says that       ago, aimed at putting Qatar in the right di-         investment spending and subsequent           end technology will have value largest producer Crescent. It is also celebrating a
it has been increasingly successful in at-       rection to become not just a regional strong         asset creation, means that there is a        immediately,” adds Mr. Al-               of liquefied      remarkable safety record. Its
tracting international clients.                  player but also an international and global          huge untapped potential for insurers         Emadi.                                   natural gas       RasGas Alpha rig was designed
   “Providing the quality service that our       player in terms of its natural wealth.               in Qatar, and Sunil K. Talwar, deputy           Qatar Petroleum (QP) is an                              and constructed after the
clients are used to in their home countries          Mr. Aly believes that local Qatari banks         CEO & CFO of QIC, says his company           early anchor tenant, National Petroleum release of safety recommendations from
at competitive prices is one of the key fac-     will increasingly work with larger regional          has some catching up to do with the          Services has purchased a plot to build its the 1988 Piper Alpha disaster. The rig has
tors behind our ability to attract a growing     and international players to underwrite              pace of development work.                    new regional headquarters, and negotia- never had a lost time incident (LTI)
number of international customers. Ahli al-      bigger transactions. “We have worked well               “The size of the gate is expanding.       tions are under way with others.                through serious injury since commenc-
so provides regional knowledge and cross-        with global banks in terms of arranging larg-        When you plan projects worth $175               Completion of the first phase of the ing operations in 1998.
border business modules for our clients in       er transactions in Qatar. At the end of the          billion in the next four to five years       development is scheduled for 2009. Qatar           Other developments include the move
the seven countries we operate in – Bahrain,     day, when global banks come in they def-             you are creating large assets that           is also pursuing a policy of developing into the production of by-products such as
Qatar, Kuwait, Oman, Egypt, Iraq, and the        initely need local expertise. It has worked          need to be insured. We have to               global relationships to break away from fertilizers. QAFCO, the Qatar Fertilizer
United Kingdom,” he explains.                    well in the past and most of the local banks,        endeavor to reach the level of               simple extraction and add value to the Company, was one of the first new indus-
   Overseas companies coming into Qatar          if not all of them, have been in partner-            sophistication in more developed             sector. Qatar Petroleum has now created tries in Qatar, utilizing waste gas from
need a bank that can provide a full range        ships, affiliations or associations with oth-        economies in terms of insurance              an external arm, Qatar Petroleum Inter- crude oil production to create fertilizers.
of services from simple transaction ac-          er banks that are non-local, this is critical        products,” he remarks.                       national, whose remit is to invest in both While it is now the world’s largest single
counts and cards for its employees to            in undertaking and underwriting larger                  Mr. Talwar says that he is also           upstream and downstream global petro- site producer of urea and ammonia, with
short-term funding through letters of            deals in the government or private sector.           seeing more sophisticated and savvy          leum projects and forge links with multi- an annual production capacity of two mil-
credit, overdraft funding, medium and            We get the benefit of having the expertise           customers in the markets: “Newer             national companies.                             lion metric tons each, the construction of
long-term financing, project finance, and        of the global banks while the local banks            people coming in with new                       Last year saw a deal with Occidental a fifth production train—QAFCO-5—will
performance guarantees. Ahli offers all of       have the expertise and knowledge of the              requirements make us change the              Petroleum to build a $7 billion refinery boost production to 3,500 metric tons a
these services.                                  local market,” he explains.                          information base.”                           in Panama, opening up Latin America for day when it is completed in 2010.
Tuesday, November 11, 2008                                                    SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES                                                                                                            11

                                                                                                                        Qatar


Joint ventures create new opportunities                                                                                                                                                                     WATER WONDER

                                                                                                                                                                                                            ConocoPhillips
Through expertise, social responsibility, and research endeavors,
ConocoPhillips has become a pioneering partner for Qatar Petroleum
                                                                                                                                                               Qatargas III, the first liquefaction pro-
                                                                                                                                                               ject in Qatar that will supply regular       and GE tackle
    onocoPhillips, the third-largest energy and production segment (oil, natural gas,
                                                                                                                                                               deliveries of LNG to the U.S. Gulf of
                                                                                                                                                               Mexico region. ConocoPhillips’ stake
                                                                                                                                                                                                            sustainability
C   company in the United States in terms of natural gas liquids) is active in 23 and 16 coun-
market capitalization, oil and natural gas re- tries, respectively. The Houston-based com-
                                                                                                                                                               in Qatargas III is 30 percent compared
                                                                                                                                                               with 68.5 percent held by QP and the
                                                                                                                                                                                                            issues
serves, is a partner with Qatar Petroleum (QP) pany is also involved in natural gas process-                                                                   1.5 percent of Mitsui of Japan. The          Houston-based energy major
in a number of important projects. These in- ing through joint ventures such as Delaware-                                                                      Qatargas III liquefaction terminal en-       ConocoPhillips has announced plans
clude the Qatargas III LNG liquefaction ter- based DCP Midstream Partners, which trans-                                                                        compasses the whole LNG value chain:         to establish a Global Water
minal at Ras Laffan, and Q-Chem, a petro- port natural gas and natural gas liquids. The                                                                        from drilling and bringing gas via un-       Sustainability Center (WSC) at the
chemical company that began pro-                                 company is a leading wholesale                                                                derwater pipeline from the hydrocar-         Qatar Science and Technology Park
duction in April 2003 of high-den- Expected to come distributor of propane in the Unit-                                                                        bons-rich North Sea Field to the pro-        (QSTP) that will examine ways of
sity polyethylene and 1-Hexen, a online next year, ed States. At the end of 2007,                                                                              duction train at Ras Laffan, where it        treating and using by-product water
co-monomer employed in the pro- the Qatargas III ConocoPhillips operated 63 natural                                                                            will be shipped by modern LNG tankers        from oil production and refining
duction of polyethylene. QP and             project, a 7.8 gas processing plants and a 58,000-                                                                 to the United States.                        operations. The WSC will be a joint
ConocoPhillips recently signed a million ton annual mile pipeline network. In the petro-                                                                          Different phases of the Qatargas and      venture with General Electric’s Water
memorandum of understanding LNG yield, will chemical sector, the energy major                                                                                  RasGas projects aim to maintain Qatar        and Process Technologies unit.
(MoU) to cooperate on a range of                                                                      Map of Qatar showing the extent of the north field as one of the future leading global
                                           begin shipping participates in 36 countries through                                                                                                                 Waste water is a major concern in
international projects.                                          its 50 percent interest in Chevron   close to the coast of Iran.                              LNG suppliers. Thanks to these projects,     the oil industry—each barrel of oil
   “ConocoPhillips is very excited
                                                in 2009          Phillips Chemical Company, a glob-                                                            Qatar’s LNG output is seen rising to 77      creates about three times as much
about the recently signed MoU with Qatar al leader in the production of olefins, poly-                Water Sustainability Center (WSE), which will metric tons in 2010 compared with 31 million            contaminated water. Moreover, water
Petroleum International,” says Mike Stice, olefins, aromatics styrenics, piping and pro-              see investments of $25 million over the next metric tons in 2007.                                     in the arid Gulf region is in short
ConocoPhillips’ president. “Both companies prietary plastics.                                         five years to treat water and develop other        Understanding the importance of indus-             supply, and remains vital to growth.
bring different expertise. QPI offers an attractive     Apart from these core areas, ConocoPhillips   projects relating to water sustainability. With trial diversification in Qatar, ConocoPhillips        By investing $25 million,
combination of potential access to financial, is also working to develop new technology               a commitment to the environment, Cono- has a 50/50 interest with QP in Q-Chem at                      ConocoPhillips and GE aim to
government and energy resources while Cono- from heavy oil and gas to alternative supplies            coPhillips, QP and Shell relocated in 2007 over Messaieed City, located south of the capital          develop more efficient and cost-
coPhillips brings technical expertise in near- of energy. Among these has beeen the licensing         4,500 coral colonies from the future pipeline Doha. Due to high demand, both companies                effective treatment technologies.
ly 40 countries worldwide.”                          of E-Gas technology to coal industry customers   routs of the Qatargas III and Qatargas IV (QP are expanding the installation (Q-Chem II) that            Mike Stice, president of
   ConocoPhillips is a global integrated en- for reducing carbon dioxide emissions and                70 percent, Shell 30 percent) projects.         is forecast to come onstream in mid-2009.             ConocoPhillips Qatar, says, “The
ergy company active in exploration and pro- cleaner burning. In May, the company signed                  Owing to rising future energy global demand The new plant will raise polyethylene output           WSC is a landmark facility. We are
duction, refining, natural gas extraction, pro- an agreement with General Electric to work            and the paramount importance of supply se- by 850,000 metric tons and 400,000 metric                  confident that it will develop
cessing, and petrochemicals. Its exploration in Qatar as an equal partner in ConocoPhillips’          curity, ConocoPhillips is developing with QP tons of normal Alpha Olefins.                            valuable innovations and will make a
                                                                                                                                                                                                            genuine contribution to Qatar’s
                                                                                                                                                                                                            future and water treatment science.”

State-run energy enterprise expands operations                                                                                                                                                                 Testing technologies as well as
                                                                                                                                                                                                            production and management
                                                                                                                                                                                                            techniques will be developed at the
Qatar Petroleum continues to                     Qatar through projects such as Qatargas                                                                                                                    new facility, which will become the
play a key role in the energy                    and RasGas, where QP has majority inter-                                                                                                                   energy giant's worldwide hub for
                                                 ests. Qatar is today the main supplier of LNG                                                                                                              water expertise. Findings will be
sector as LNG exports grow                       to Japan and South East Asia and there are                                                                                                                 used commercially throughout the
     nergy accounts for 85 percent of Qatar’s plans to extend regular supply contracts to                                                                                                                   company's global operations
E    export earnings, and Qatar Petroleum countries such as China, Europe and the Unit-
(QP) is the third-largest energy company in ed States. Partnering with energy majors such
                                                                                                                                                                                                            network (75 percent of WTC’s work
                                                                                                                                                                                                            will focus on the petroleum sector),
the world in terms of oil and gas reserves. as Exxon, Shell, Total, ConocoPhillips and                                                                                                                      in addition to addressing local water
As a result, the company is playing a key others, QP has three liquefaction terminals                                                                                                                       needs.
role in Emir Sheikh Hamad bin Khalifa Al- (Qatargas, RasGas, RasGas II) in operation                                                                                                                           “GE’s leading-edge technologies
Thani’s plans to diversify the economy and with three others (Qatargas II, Qatargas II,                                                                                                                     in chemicals, equipment and
offer world-class healthcare services and Qatargas IV, RasGas III) either under con-                                                                                                                        advanced membranes, coupled with
education to its residents.                      struction or in the planning-implementa-                                                                                                                   ConocoPhillips’ industrial
   The role of natural gas in general and LNG tion stages.                                                                                                                                                  applications, will help us achieve this
in particular will play a key role in main-         QP has interests in subsidiaries such as                                                                                                                goal,” says Mr. Stice.
taining Qatar’s leadership as a future glob- Qatar Petrochemical Company (low-densi-                                                                                                                           Dr. Tidu Maini, executive
al energy supplier. By 2010, gas is expect- ty polyethylene and sulphur) and Qatar Fer-                                                                                                                     chairman at QSTP, says this type of
ed to surpass oil export revenues thanks to tilizer Company, the world’s largest single                                                                                                                     collaboration is exactly what the tech
increasing LNG output through liquefaction site producer of urea and ammonia. It also                                                                                                                       park was meant to foster. “Water
projects such as Qatargas I-IV and RasGas has a 50/50 joint venture with ConocoPhillips                                                                                                                     sustainability is vital for Qatar and
I-III at Ras Laffan. Thanks to the discovery in Q-Chem, which produces high-density                                                                                                                         the Middle East, and central to
in the 1970s of the hydrocar-                               polyethylene and 1-Hexene. Q-                                                                                                                   QSTP’s strategy of developing key
bons-rich North Field, Qatar has “Qatar Petroleum Chem is expanding the plant (Q-                                                                                                                           technologies demanded by the local
today the third-largest proven re-          today is        Chem II) that will start produc-                                                                                                                community. I am very pleased to see
serves of natural gas (910.5 bil-     becoming one of ing polyethylene and normal Al-                                                                                                                       ConocoPhillips and GE join forces to
lion cubic meters) after Russia            the most         pha Olefines from mid-2009.                Qatar has become a leader in LNG production, transport and technology.                               advance research in this field.”
and Iran.                              important oil &          Apart from supplying LNG, QP
   QP’s most important areas of gas companies” has interests in LNG receiving re-
expansion include LNG, gas-to-                              gasification terminals in Europe
liquids (GTL), natural gas pipeline exports, and the United States together with one of                  LNG: A clean new fuel for the North American market
and natural gas feedstock for local indus- the most technologically advanced LNG
try and power generation plants. Qatar's fleets in the industry. National Oil Distrib-                    Liquefied natural gas, or LNG, is                toxic, LNG only burns when mixed                economies of China, Europe and the
Deputy Premier and Minister of Energy and ution Company, a subsidiary of QP, oper-                        natural gas that has been converted              with significant quantities of air,             United States.
Industry H.E. Abdullah bin Hamad Al At- ates two of the country’s oil refineries.                         to liquid for easier storage or                  making it the safest and most                      Qatar’s Ras Laffan industrial
tiyah sees QP continuing to play a key fu-          QP is also a partner in the Dolphin Pro-              transport. This cleaner-burning fuel             efficient way to transport natural gas          complex has become the world’s
ture role in developing Qatar’s energy wealth. ject, which interconnects Oman, the Unit-                  source has become Qatar’s premium                to distant markets.                             largest LNG facility in the world. By
   “QP today is becoming one of the most ed Arab Emirates and Qatar to a gas pipeline                     export adding economic horsepower                   Companies under the Qatar                    tapping the immense reserves on the
important oil and gas companies,” he says. network. It is the first-ever of its kind in the               to the nation’s already flourishing              Petroleum umbrella, in partnership              North Field, a non-associated gas
“We are in full chain from upstream to the Gulf region. GTL projects are of keen in-                      energy sector.                                   with U.S. firms like GE and                     deposit that dwarfs all others, Qatar
downstream operations and [gas pipeline] terest to QP and there are plans to develop                         In its super-cooled state, LNG                ExxonMobil, have developed new                  has become a leader in LNG
transportation in addition to operating the 400,000 barrels per day of capacity by 2012,                  takes up a fraction of the volume of             trains—industrial equipment systems             production, transport and technology.
biggest energy shipment company in the although delays in the Palm GTL project have                       the gas that makes its way into the              designed to prepare the gas for                    Natural gas is about twice as clean
world.”                                          put such capacity targets in question.                   stovetops, driers and heating systems            storage and shipping—that will                  to burn as oil. And the world’s
   Even though Qatar is OPEC’s smallest oil         QP funds a wide range of education-                   found in homes. When chilled below               enable Qatar to export this resource            demand for it is expected to increase
producer, it aims to raise output from al, medical, cultural and environmental                            minus 260 degrees Fahrenheit, a                  to markets across the globe. Already            by 50 percent in the coming decades.
850,000 barrels per day to one million bar- projects and works in close cooperation                       beach ball of natural gas shrinks to             a key supplier to Japan and South               Qatar’s location, between East and
rels per day by the end of 2009. LNG, how- providing relief charity to the Qatar Red                      an LNG golf ball, or by about 600                East Asia, steps have been taken to             West, makes it a prime global
ever, will be the key motor of growth for Crescent.                                                       times. Odorless, colorless and non-              provide LNG to the energy-hungry                supplier.
12   SPECIAL ADVERTISING SUPPLEMENT TO THE NEW YORK TIMES   Tuesday, November 11, 2008

				
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