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Essay - Rose-Hulman Institute of Technology

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					     RH 131

Mrs. Smith Roads

   CM 1798

February 6, 2009

   Jarek Gramzinski


   Spencer Harlan


     Will Kolbus


    Scott Minchuk
                               Gramzinski, Harlan, Kolbus, Minchuk 2




          PROPOSAL


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                                                                 Gramzinski, Harlan, Kolbus, Minchuk 3


                                            Introduction



       How do microwaves work and where did they come from? It is questions like these that

drive the Development Firm of KMGH LLC. With the help of former factory employees and R&D

Lab staff, we want to turn this decommissioned factory into a top-notch museum and

educational facility. Through the generous help of Ready-Hot workers, we believe that this

museum will be highly successful. After the renovation and reopening of this facility, the

completed museum will greatly benefit its surrounding community of Pittsburg, Pennsylvania.


       The Penelope S. Tubberman Microwave & Technology Museum will be designed to

teach visitors about the microwave manufacturing process and explore how technological

innovations, such as the microwave, brought about such a revolutionary idea. Through looking

at the newly refurbished assembly lines, as well as studying the different parts and processes

that go into making a microwave, visitors will see what goes into the construction of the

microwave from conception to completion. The Research and Design (R&D) lab will provide not

only an explanation of the scientific process of the microwave, but showcase actual microwave

prototypes, testing apparatuses, and laboratory notebooks kept by the R&D staff. This will give

the public a feel for how the factory was run and allow them to see the technological

developments as well as the business process used to keep a factory such as this open. The

former Ready-Hot president’s office will be kept intact in order to provide the visitors with the

illusion of him having “just walked out for a moment.”


       Opening up this facility is vital to society because it will help cultivate interest in

technology, engineering, and the scientific process for future generations. Younger generations
                                                             Gramzinski, Harlan, Kolbus, Minchuk 4


will now be able to better understand the world and the technologies that their parents and

grandparents grew up using. The museum will address not only the scientific side, but also the

history behind the microwave and the factory that once flourished. In modern society, people

will better understand simple engineered products and the world around them by experiencing

this museum. Observing a simple every-day appliance, such as the microwave, will give visitor

insight into the production of a commonly used and easily overlooked technology. This museum

will help bring more community interest in the Pittsburg area by giving a sense of pride and

belonging for the accomplishments of the Ready-Hot Company workers.


       This museum will help capture a small but important part of history for future

generations to look back and reflect upon. From teaching our youth about how microwaves are

built, we can jump start a process integral to education and attaining knowledge and

understanding. We can use this revolutionary museum to get both the young and the old

excited about what has been done, and what can still be done.


                                Floor Plan and Media Allotment


Foyer: The 45 square foot reception area consists of the reception desk as well as the entrances

to the gift shop and Micro-Chow Restaurant. It also opens into the main floor of the museum.

The foyer will not have any major media proponents in it other than what the receptionist

would use on a day-to-day basis (See Figure 1).
                                                                      Gramzinski, Harlan, Kolbus, Minchuk 5




  Figure 1. The Foyer containing the reception desk and entrances to the gift shop and Micro-Chow Restaurant.




Micro-Chow Restaurant: The Micro-Chow Restaurant will be located on the right front side of

the museum. It will be a microwave-themed dining facility that will serve microwaveable food

items. Again, there will be few major media proponents in this area. This restaurant will be

completely stocked by a large food corporation and will be used as a facility for them to test

their latest microwaveable food products (See Figure 2).




                Figure 2. The Micro-Chow Restaurant serves newest microwaveable food items.
                                                                       Gramzinski, Harlan, Kolbus, Minchuk 6


Museum Gift Shop: The Museum Gift shop will be located on the left front side of the museum.

It will sell microwave-themed items, including apparel, glassware, microwave-safe containers,

and state-of-the-art microwaves. The only media in the area will be small television sets that

continually run loops of the museum’s “How It’s Made: Microwave Ovens.”


Floor 1: The first floor of the museum, located behind the foyer, will contain men’s and

women’s restrooms, the restored conveyor belt, and a large “How It’s Made: Microwave

Ovens” media center. Also, there will be seating areas with information about the museum

itself, as well as the technology surrounding the microwave.


The Walkway: The Walkway is an open cat-walk type floor that will serve primarily as an

information transmitter. It will house many models and timelines, including the museum’s

history, the history of the microwave, and the impact of the former factory on the surrounding

society. This floor will also contain comfortable seating, and information pamphlets similar to

those found a floor below (See Figure 3).




    Figure 3. The Walkway contains most of the technological information, including the interactive podiums.
                                                                          Gramzinski, Harlan, Kolbus, Minchuk 7




Floor 2 – Main floor: The second floor of the museum will include primarily four parts: the main

floor, the president’s office, the R&D Lab, and the private museum offices. The main floor will

contain more seating, and multiple televisions that will explore the future of microwaves, as

well as other interesting technological advancements.


Floor 2 – R&D Lab: The R&D Lab will be a “physical timeline” consisting of both original and

modern lab equipment, lab notebooks, and an interactive area where visitors can test out both

old and new microwaves. The R&D Lab will be run primarily by the R&D Lab Staff. This group of

people will be in character, thus they will be both acting and conveying essential information.


Floor 2 – President’s Office: The president’s office will be fully restored to its original condition,

including a private reception room. This room will house information specifically about the

management, etc. of the original factory. Also, this area can contain short biographies, etc. of

the original factory workers. This will allow the visitors to better relate to the history of the

museum (See Figure 4).




  Figure 4. The president’s office will be fully restored in order to help convey historical aspects of the museum.
                                                                Gramzinski, Harlan, Kolbus, Minchuk 8




Floor 2 – Private Museum Offices: This area will contain the function offices of the museum. It

will house the Museum Director’s office, Custodian’s office, Maintenance office, Gift Shop

office, Security office, and Publicity office. Also, it will house the conference room where the

Board of Directors can meet both individually and with the museum director.


                                             Personnel


       To run this facility, we will need the following positions a museum director, receptionist,

custodian, curator, and board of directors, as well as tour guides, a maintenance staff, security

staff, R&D Lab staff, and Gift Shop staff. Each of these positions is critical to keeping the

museum running day to day.


       The director of the museum will play a very vital role in its operation. He will set the

tone for the other employees, and have the greatest impact on the overall appearance and

atmosphere. His duties will not normally encompass dealing directly with visitors, but the

director will still need to be a visible presence and should always represent the quality and

standard of the facility. All executive decisions for the museum will fall to him, including all of

the finances of the museum. This is not just paying bills and employees, but deciding on how

the facility’s money should be spent. The museum director will have to work closely with the

board of directors to discuss both the current operation of the museum as well as going over

any proposed changes to the facility. He will also be responsible for keeping them up-to-date

on the fiscal status of the museum. Also, the responsibilities of the director will include dealing
                                                                Gramzinski, Harlan, Kolbus, Minchuk 9


with the hiring of employees and ensuring the continued success of the museum by monitoring

employee performance.


        The receptionist will be responsible for working with visitors directly. She will deal with

the museum’s calendar, making sure that everything is properly booked. She will help visitors

plan and organize parties and other gatherings. The receptionist will also be responsible for

answering general phone calls to the museum and answering questions. Although she may not

be solely responsible for the website, she should make sure that it is up-to-date and that the

information is correct. She will also be responsible for all electronic and paper mail that is

received by the museum. As receptionist, she should also be available to assist visitors should

something arise that the tour guides cannot resolve. However, she need not be as familiar with

the museum as the tour guides; her primary objective is to ensure that all visitors are satisfied

with their visit.


        The custodian will be responsible for general maintenance of the facility by making sure

that everything is clean and running properly. He will have such duties as making sure that all

of the lights are running, noting if things are becoming worn out and in need of replacement,

cleaning the floors, cleaning the restrooms, dealing with trash and recycling, cleaning up any

messes, storing excess equipment, storing broken equipment for removal or repair, and other

basics included in care of the facility. He will not be required to deal with visitors on a regular

basis. Also, he will have maintenance crew under his control that will also perform all of the

afore mentioned tasks.
                                                                              Gramzinski, Harlan, Kolbus, Minchuk 10


       Tour guides will be responsible for taking visitors through the museum in groups. They

will directly interact with the visitors, and will field all of their questions and address complaints

to the best of their ability. They will be trained on information regarding the museum and the

different exhibits, as well as basic information regarding microwaves and the mechanical and

scientific processes behind manufacturing them. They should know the majority of this

information without having to look it up, and be able to explain to visitors what they see. Also,

they should strive to add to the overall experience by providing facts and information not

necessarily presented by the museum displace, as well as by being a pleasant and enjoyable

person.


Each employee is responsible for reporting to his or her superior. The following figure displays

the museum’s hierarchy (See Figure 5).


                                                          Board of
                                                          Directors




                                                          Museum
                                                          Director




                                                              Curator




                                                                                          General
                               Head
                                                Tour Guides             Receptionist     Manger for
                             Custodian
                                                                                         Gift Shop



                Security Detail
                                                                                          Gift Shop
                  and Night         Janitorial Staff
                                                                                         Employees
                    Guard



                                         Figure 5. The museum hierarchy.
                                                               Gramzinski, Harlan, Kolbus, Minchuk 11


                                              Budget


       The budget of this museum is an essential part of our museum business strategy, as it

outlines the fiscal resources that will be needed to start up and continue running the museum

facility. The initial startup funds as well as a hedge fund will come primarily from our

benefactor, Penelope S. Tubberman. The museum (a non-profit organization) will also be

supported by the revenue generated by the gift shop and the rent from the restaurant which will

be leased out to a third party. A key feature of the museum will be that the admission will be

completely free for visitors of all ages. This will allow it to draw in a much larger audience, as

people will be more willing to visit and spend time somewhere that does not cost them money. It

will also help encourage return visits, since visitors can continuously come back to see new

exhibits and not have to pay to see what they have already seen.


       Renovating, restoring and equipping the old Ready-Hot microwave factory and its

grounds into The Penelope S. Tubberman Microwave & Technology Museum will be a one-time

expense estimated at $700,000. Approximately $500,000 will go towards the renovation and

restoration, while the other $200,000 will be put towards the exhibits.


       The cost associated with running the museum annually is estimated at $865,000. This

covers the operational costs, salaries of all employees, utilities, building upkeep, and

advertisement. The operational costs cover stock and maintenance of the facility and it is

estimated to be about $50,000 annually. The employee salaries of the thirteen members on the

staff will cost approximately $300,000 annually. Utilities are scheduled to be billed at $100,000,

with maintenance coming in at $15,000. Advertising on the television, internet, newspapers, and
                                                                 Gramzinski, Harlan, Kolbus, Minchuk 12


other mediums is billed at $50,000 per year. All of the costs are presented in more detail within

the official budget table and annual pie chart (See Figure 6).


 One-time Expenses                                                                             Costs

 Renovations/Restorations                                                                        $500,000
                             Removal of Old and Unnecessary Factory Remains                       $50,000
                             Restoration of Leftover machinery and items of historical value      $30,000
                             Renovation of offices                                                $20,000
                             Modernization (painting, flooring, plumbing, etc.)                  $100,000
                             Construction (new half-level addition, gift shop, restaurant)       $300,000

 Exhibits                                                                                        $200,000
                             Working assembly line                                                $50,000
                             Research and Design Lab                                              $20,000
                             History Center                                                       $75,000
                             Gift Shop/Restaurant                                                 $75,000

 Sub-Total                                                                                       $700,000

 Reoccurring Expenses

 Operational Costs                                                                                $50,000
                             Stock                                                                $10,000
                             Maintenance                                                          $20,000
                             Upkeep and Cleaning                                                  $20,000

 Salaries                                                                                        $300,000
                             Director (1)                                                         $70,000
                             Receptionist (1)                                                     $40,000
                             Janitors (3)                                                         $60,000
                             Tour Guides (4)                                                      $80,000
                             Part-time Gift Shop (4)                                              $50,000

 Utilities                                                                                       $100,000
                             Electric, Water, Gas, etc.
 Building Upkeep                                                                                  $15,000
                             Yearly Maintenance i.e. landscaping
 Advertisement and Retail                                                                         $50,000
                             Television Ad
                             Website/Internet
                                                                   Gramzinski, Harlan, Kolbus, Minchuk 13


                           Local Newspapers
                           Museum Magazine
Sub Total                                                                                             $865,000

Total                                                                                                $1,565,000

Income

Restaurant income                                                                                       $36,000
Gift Shop                                                                                               $72,000
Hedge Fund (Endowment)                                                                               $1,000,000

Total                                                                                                $1,108,000



               Stock                  Maintainence         Upkeep                 Director Salary
               Receptionist Salary    Janitors Salary      Tour Guides Salary     Gift Shop Salary
               Utilities              Advertisment




                                              11%                11%
                                                                             2%


                                 7%                                          4%




                           11%
                                                                                   15%




                                     17%                                   9%


                                                           13%




                     Figure 6. The Pie Chart illustrating the budget of the museum.
                                                            Gramzinski, Harlan, Kolbus, Minchuk 14




                                          Conclusion


       The Penelope S. Tubberman Microwave & Technology Museum will be a top notch

facility dedicated to learning, technology, the history and manufacturing of microwaves, and

the impact of microwave technology on society. This initiative will attract and educate people

of all ages who will be able to understand the complete process behind creating a microwave.

With the help of monetary donations from the generous benefactor Ms. Penelope S.

Tubberman and the volunteer work from retired employees the museum will be revolutionary

and help bring a unique addition to the Pittsburg area. We are looking forward to the

reconstruction of the factory, the integration of our many new ideas, and making The Penelope

S. Tubberman Microwave & Technology Museum into a national historic landmark site.

				
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