SOCIAL MEDIA

							       SOCIAL MEDIA
Creating a Facebook Page
                SOCIAL MEDIA
Creating a Facebook Page




                           Promotion via Twitter
           VIRAL APPEAL

Crucial Steps
 - Humour (if people laugh hard at something they are more
likely to share it with friends)
- Mystery (if there’s an element of how’d they do that, or is
that real? Ex. Trick Shot videos)
- Social relevance (Does the video connect to other important
things that may be happening)
- Surprise (trick endings, or things that play with peoples
expectations will make them want to share a video. This adds
to the “buzz”).
- Sensationalism (Does the video push boundaries in some
way?)