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Advantages of InternetMrktng

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					Internet Marketing : It works


     www.investincanada.gc.ca
                 Norma Lambros
        Invest In Canada Bureau
          September 25th, 2006
                    Outline
            www.investincanada.gc.ca

   Advantages of Internet Marketing
   Components of our Internet Marketing
    Program
   Our Current Initiatives
   Our Recent Achievements
   Going Forward




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       Advantages of Internet Marketing
                   www.investincanada.gc.ca

    Global reach at minimum cost
    Two-way medium of excellence
    Frequent updates to online content
    Most efficient targeting capabilities


“The characteristics of online marketing that make it compelling
are that it is targetable, actionable, and trackable - all in real-time.”
Steve Ballmer, Microsoft CEO




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    Components of Our Internet Marketing Program
             www.investincanada.gc.ca

   Search engine marketing
   Direct email campaign
   Promotional leaders online
   Newsletter subscriptions
   Banner ads




                                                   4
                       Current Initiatives
                    www.investincanada.gc.ca
Google Adwords
     Most effective SEM
      technique
     Relevant keyword
      strategy = improved
      results.


                                 July 2005                         July 2006
    Ad                           1,200,000                           360,000
    Impressions
    Visitors                         6,729                            11,000
    CTR                              0.55%                             2.84%
    “AdWords is a web marketer's dream come true. In fact I believe history will
     show it to be the most important development in advertising this decade.”
               Travis Greenlee - Master Business Design and Development Consultant

                                                                                     5
         Current Initiatives cont’d
            www.investincanada.gc.ca

   Email campaign to fortune 1000
    companies
   6 month advertorial campaign
   Directory listings
   Targeted banner ad placement




                                       6
           Recent Achievements
            www.investincanada.gc.ca

   Visits increased by 44% in 2005
   Improved search engine rankings by SEO
   Reaching a broader international audience
   4100 subscribers to posts e-newsletters
    since August 2005
   Half million downloaded files




                                                7
                       Going Forward
                  www.investincanada.gc.ca




   Blogs (weblogs)
   RSS Feeds (really
    simple syndication)




“Blogs and RSS feeds are indicators (not drivers) of a much larger change in the
 information ecology. The technology that explodes is not a technology that causes
   changes, a technology that explodes, is a technology that is meeting an unmet
             need.” George Siemens, University of Manitoba Professor



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          Contact
  www.investincanada.gc.ca




        Norma Lambros
         (613) 944-3148


norma.lambros@international.gc.ca
     www.investincanda.gc.ca




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posted:3/6/2012
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