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Home Furnishings Market Report 2008

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Home Furnishings Market Report 2008

Description:    This Market Report on home furnishings covers window dressings, bedding, bathroom and kitchen
                textiles, cushions and covers, and table linen. In 2007, UK retail sales of these items amounted to
                an estimated £3.59bn, having increased by 4.4% on 2006.

                Household penetration is high, particularly in the largest sectors — window dressings and bedding
                — so the industry has benefited from the growing demand related to the rising number of
                households in the UK. However, as most purchases are for replacement purposes, they can often
                be deferred in times of economic slowdown, so the current economic gloom and the end of the
                housing boom are expected to have an adverse effect on the home-furnishings market sooner and
                more severely than many other consumer-goods markets.

                By February 2008, even the department store chain John Lewis, until then one of the best and
                most consistent performers on the high street, admitted that it was being adversely affected by the
                downturn in consumer confidence. Homewares was the worst-performing area, with purchases
                linked to the housing market, such as carpets and curtains, the worst hit. These economic
                developments also deter investment, and Debenhams and IKEA have already announced their
                intentions to scale back expansion plans as a result of the housing market slump. Nevertheless,
                some UK companies are thriving. For example, Hillarys Blinds was listed as one of the UK's fastest-
                growing private-equity-backed companies over the past 2 years, while Gujarat Heavy Chemicals
                Ltd, which owns the Rosebys chain, is intent on establishing the Rosebys brand in India and
                Eastern European.

                The UK has a significant trade deficit in home furnishings, importing goods to a greater value than
                those it exports in every product sector. The textile industry is one of the oldest in the UK, but it
                now employs a fraction of the number of people it employed at its peak and large-scale
                manufacturers have almost disappeared, as the UK industry concentrates on sourcing, design,
                marketing and distribution.

                Nevertheless, official statistics show that textile and clothing manufacturing industries in the UK
                employ around 116,000 people in 8,600 businesses, and had a total turnover of more than £9bn.
                Now that it is a truly global industry, and one that is labour-intensive, manufacturers can source
                labour in low-cost countries, and ethical manufacturing continues to be a political and social issue
                for the industry. In response to highly publicised concerns about pay and working conditions in
                developing countries, many of the largest UK companies have developed employment standards
                that aim to prevent exploitation.

                In the current economic climate and with a falling house market, it is unlikely that growth at the
                level achieved in 2007 will be sustained. Indeed, we forecast an almost static market for home
                furnishings over the coming year, as hard-pressed householders tighten their belts and panic-
                stricken retailers discount heavily.



Contents:       Executive Summary

                1. Market Definition
                REPORT COVERAGE
                MARKET SECTORS
                MARKET TRENDS
                Household Sizes
                Table 1: Breakdown of Households in Great Britain by Size (%), 1991, 2001 and 2006
                Housing Types
                Property Transactions
                Table 2: Annual Number of Property Transactions in England, Wales and Northern Ireland (000),
                Years Ending 31st March 2003-2007
                Owner-Occupancy
Second-Home Ownership
Bridal Market
Organic Cotton
ECONOMIC TRENDS
Gross Domestic Product
Table 3: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2003-2007
Inflation
Table 4: UK Rate of Inflation (%), 2003-2007
Disposable Income
Table 5: UK Household Disposable Income Per Capita (£), 2003-2007
Unemployment
Table 6: Actual Number of Unemployed Persons in the UK (million), 2003-2007
Population
Table 7: UK Resident Population Estimates by Sex (000), Mid-Years 2003-2007
Consumer Confidence
MARKET POSITION
The UK
Overseas

2. Market Size
THE TOTAL MARKET
Manufacturers' Sales
Table 8: UK Manufacturers' Sales of Soft Furnishings and Household Textiles by Value (£000 at
msp), 2003-2006
Retailers' Sales
Table 9: The Total UK Market for Household Textiles by Value at Current Prices (£m at rsp), 2003-
2007
Table 10: The Total UK Home Furnishings Market by Sector by Value at Current Prices (£m at rsp),
2005-2007
BY MARKET SECTOR
Window Dressings
Bedding
Bathroom and Kitchen Textiles
Cushions and Covers
Table Linen
Figure 1: The Total UK Home Furnishings Market by Sector by Value at Current Prices (%), 2007
OVERSEAS TRADE
Table 11: UK Overseas Trade in Home Furnishings by Value (£000), 2006 and 2007
Imports
Table 12: UK Imports of Home Furnishings by Type by Value (£000), 2007
Table 13: Principal Suppliers of Home Furnishings to the UK by Value (£000), 2007
Exports
Table 14: Exports of Home Furnishings by Type by Value (£000), 2007

3. Industry Background
HISTORICAL BACKGROUND
NUMBER OF COMPANIES
By Turnover Sizeband
Table 15: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Soft Furnishings by
Turnover Sizeband, 2007
EMPLOYMENT
By Employment Sizeband
Table 16: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Soft Furnishings by
Employment Sizeband, 2007
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
Department Stores and Mixed Retailers
Home-Furnishings Specialists
Direct Selling
Franchise Operations
Others
HOW ROBUST IS THE MARKET?
LEGISLATION
The Furniture and Furnishings (Fire) (Safety) Regulations 1988
Multi-Fibre Agreement
key TRADE ASSOCIATIONS
Association of Master Upholsterers and Soft Furnishers
British Apparel & Textile Confederation
British Blind & Shutter Association
British Interior Textiles Association
British Textile Machinery Association
Lancashire Textile Manufacturers' Association
The Textile Institute

4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Debenhams PLC
Company Structure
Current and Future Developments
Financial Results
Dunelm Group PLC
Company Structure
Current and Future Developments
Financial Results
GHCL Rosebys Ltd
Company Structure
Current and Future Developments
Financial Results
Hillarys Blinds Ltd
Company Structure
Current and Future Developments
Financial Results
House of Fraser (Stores) Ltd
Company Structure
Current and Future Developments
Financial Results
IKEA Ltd
Company Structure
Current and Future Developments
Financial Results
Laura Ashley Holdings PLC
Company Structure
Current and Future Developments
Financial Results
Marks and Spencer PLC
Company Structure
Current and Future Developments
Financial Results
Matalan Ltd
Company Structure
Current and Future Developments
Financial Results
Walker Greenbank PLC
Company Structure
Current and Future Developments
Financial Results
The White Company (UK) Ltd
Company Structure
Current and Future Developments
Financial Results
Other Companies
Cleland McIver Ltd
CW Textiles Ltd
Ena Shaw Ltd
Feather & Black Ltd
Harry Corry Interiors
John Cotton Group Ltd
Kipfold Ltd
Montgomery Tomlinson Ltd
Nouveau Fabrics Ltd
Thomas Sanderson Ltd
OUTSIDE SUPPLIERS
Process of Textile Production
Selected Suppliers to the Textile Industry
Coats Group Ltd
S Dawes Weaving Ltd
Downey-Caric Ltd
Louvolite Ltd
Others
Services to the Textile Industry
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 17: Main Media Advertising Expenditure   on Home Furnishings (£000), Years Ending
December 2005 and December 2007
Furniture Upholstery and Fabric
Table 18: Main Media Advertising Expenditure   on Furniture Upholstery and Fabric (£000), Year
Ending December 2007
Window Dressings
Table 19: Main Media Advertising Expenditure   on Venetian and Roller Blinds (£000), Year Ending
December 2007
Bed and Bath Linens and Towels
Table 20: Main Media Advertising Expenditure   on Bed and Bath Linens and Towels (£000), Year
Ending December 2007
Home-Furnishings Retailers
Direct Marketing
Sponsorship
Editorial Content
Exhibitions
The Interiors Event
Decorex International
The Daily Mail Ideal Home Show
Heimtextil
Texworld

5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

6. Buying Behaviour
AVERAGE WEEKLY HOUSEHOLD EXPENDITURE
Table 21: Average Weekly Household Expenditure on Household Textiles by Gross Income Decile
Group (£), 2006/2007
By Age
Table 22: Average Weekly Household Expenditure on Household Textiles by Age of Household
Reference Person (£), 2006/2007
HOUSEHOLD PENETRATION
Table 23: Ownership of Home Furnishings (% of respondents), 2008
PURCHASING PATTERNS
Table 24: Proportion of Adults Purchasing Home Furnishings in the Last 12 Months (% of adults),
2008
Reason for Purchase
Table 25: Reason for Purchasing Home Furnishings in the Last 12 Months (% of adults), 2008
Expenditure
Bed Linen
Table 26: Expenditure on Sheets and Other Bed Linen in the Last 12 Months by Sex, Age, Social
Grade and Marital Status (% of respondents), 2008
Window Dressings
Curtains
Table 27: Expenditure on Curtains in the Last 12 Months by Sex, Age, Social Grade and Marital
Status (% of respondents), 2008
Window Blinds
Table 28: Expenditure on Window Blinds in the Last 12 Months by Sex, Age, Social Grade and
Marital Status (% of respondents), 2008

7. Current Issues
CLOSURES, MERGERS AND ACQUISITIONS
Dreams
Fabric Warehouse
BOARD AND SENIOR MANAGEMENT CHANGES
Marks and Spencer PLC
Walker Greenbank PLC

8. The Global Market
INTRODUCTION
US TEXTILE INDUSTRY
ASIAN TEXTILE INDUSTRY
EUROPEAN TEXTILE INDUSTRY
SELECTED GLOBAL COMPETITORS
Coelima Indústrias Têxteis SA
Dollfus Mieg et Cie
Gujarat Heavy Chemicals Ltd
Reliance Industries Ltd
Welspun India Ltd
Young Galaxy Enterprise Company Ltd

9. Forecasts
INTRODUCTION
The Economy
Table 29: Forecast UK Economic Trends (% and million), 2008-2012
Table 30: The Forecast UK Home Furnishings Market by Sector by Value at Current Prices (£m at
rsp), 2008-2012
MARKET GROWTH
Figure 2: Growth in the UK Home Furnishings Market by Value at Current Prices (£m at rsp), 2005-
2012
FUTURE TRENDS
Demographics
Table 31: Forecast UK Resident Population by Sex (000), Mid-Years 2008-2012
Environmental and Social Concerns

10. Company Profiles
Debenhams PLC
Dunelm Group PLC
GHCL Rosebys Ltd
Hillarys Blinds Ltd
House of Fraser (Stores) Ltd
IKEA Ltd
Laura Ashley Holdings PLC
Marks and Spencer PLC
Matalan Ltd
Walker Greenbank PLC
The White Company (uk) Ltd

11. Further Sources
Associations
General Sources
Government Sources
Other Sources
Bisnode Sources
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