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Online Video Value Chain CDN_ AD Network_ CMS_ Indexing

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					Online Video Value Chain: CDN, AD Network, CMS,
Indexing Revenue and Market Growth Analysis 2006
- 2010




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Online Video Value Chain: CDN, AD Network, CMS, Indexing Revenue
and Market Growth Analysis 2006 - 2010
AccuStream iMedia Research

Date: Jul, 2009
Pages: 142
Price: US$ 2,495.00
ID: O5EB6619896EN

Video CMS platforms, VASP applications and CDN services connecting the online value chain are forecast
to grow revenue at a combined 25.3% rate in 2009 to $1.3 billion, increasing by 26.4% in 2010. Sustained
growth is attributable to video application adoption across solutions segments comprising CMS and
indexing, building on double-digit increases in CDN and video advertising network revenue. This report is a
comprehensive, four-year analysis of video market value generated by each segment and firm, calculated
against total accounts, MRR, account growth trajectories, content specialization and business models. The
research report condenses extensive comparative historical and forecast online video utilization and
monetization data underlying revenue projections. Value chain forecasts bring together multiple
AccuStream databases including total video views, CDN (video contract revenue analyzed against total
CDN revenue), video CMS platforms (accounts, pricing and revenue), video advertising network revenue
by provider and specialty (pre-roll, in-banner, overlay and search), and video indexing/metadata solutions
providers. CDN and video advertising networks are economic pillars of the video value chain, combining for
an estimated 86.2% share of total market revenue in 2009. Video CMS is forecast at a 10.5% share in 2009
and indexing at 3.4%.


Table of Content
SECTION ONE

ONLINE VIDEO VALUE CHAIN FORECAST AT $1.3 BILLION IN ’09
ONLINE VIDEO VALUE CHAIN 2006 - 2010: CDN, AD NETWORK, CMS PLATFORM
CDN and Video advertising networks make up a combined 86.2% share in 2009
ONLINE VIDEO VALUE CHAIN 2006 - 2010: CDN, AD NETWORK, CMS PLATFORM
CDN and Video CMS segments are slower-growth segments
ONLINE VIDEO VALUE CHAIN SEGMENT GROWTH RATE COMPARISION
CDN is forecast at 14% growth in 2009
MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2010
Revenue accruing to video advertising networks has been growing at double-digit rates
VIDEO CMS PLATFORM REVENUE: 2006 - 2010
VIDEO CMS AND INDEXING PLATFORMS: 2007 - 2010

SECTION TWO

CDN DELIVERY SERVICES MARKET SIZE AND GROWTH PROFILE: 2008 - 2009
Retail market comparisons: Online audio, video, streaming, progressive download and download media
CDN WORLDWIDE AND U.S. MARKET SIZE: 2006 - 2009
BANDWIDTH PROVISIONING COMPARISION BY CONTENT VERTICAL: 2008
CDN BANDWIDTH SERVICES CATEGORY SHARE: 2008 YEAR END ESTIMATE
CDN Operational and Revenue Performance Analytics
CDN revenue growth averaged 29% in 2008
The corresponding average growth rate was 54.5% in 2007 and 64.8% in 2006
CDN revenue is forecast to increase by 13.9% in 2009 to $1.3 billion
CDN MARKET REVENUE ANALYSIS: 2003 - 2009

Online Video Value Chain: CDN, AD Network, CMS, Indexing Revenue and Market Growth Analysis 2006 - 2010                                 2
                                                                                                          Phone: +44 20 8123 2220
                                                                                                          http://marketpublishers.com




SECTION THREE

ONLINE VIDEO ADVERTISING NETWORKS TERMINOLOGY
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
Growth in 3rd party ad network sales (pre-roll) forecast through 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 - 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 - 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 - 2010
VIDEO ADVERTISING NETWORK REVENUE SUMMARY
VIDEO ADVERTISING NETWORK REVENUE PERFORMANCE: 2007 - 2010

SECTION FOUR

Video CMS platforms generated an estimated $110.6 million in 2008
VIDEO CMS PLATFORM REVENUE: 2007 - 2010
VIDEO CMS PLATFORMS AND MEDIA PLAYERS: REVENUE 2007 - 2010
VIDEO CMS PLATFORMS TARGETING SMALL TO MEDIUM ACCOUNTS: 2007 - 2010
Q&A
BRIGHTCOVE
IOKO
KICKAPPS
MOVE NETWORKS
REALITY DIGITAL
THE FEEDROOM
thePLATFORM
VISIBLE MEASURES
VUSION

SECTION FIVE

Video indexing market trends: Client prospecting via the rolodex, focus on automation
Video indexing segment worth $18.8 million in 2008, forecast to grow 134.9% in 2009
VIDEO CMS AND INDEXING PLATFORMS: 2007 - 2010
Video indexing to lead video CMS segment in growth 2009 – 2010
Q&A
AFFINE SYSTEMS
AUDITUDE
DELVE NETWORKS
DIGITALSMITHS
EVERYZING
vMIX




Online Video Value Chain: CDN, AD Network, CMS, Indexing Revenue and Market Growth Analysis 2006 - 2010                                 3
                                                                                                                              Phone: +44 20 8123 2220
                                                                                                                              http://marketpublishers.com




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