PERSONNEL MAILING ADDRESS William B. Green – Publisher Adriana Devally – General Manager Laredo Morning Times Raul Cruz – Retail Sales Manager 111 Esperanza Drive Jesus H. Vicharreli – Classified Manager P.O. Box 2129 Josh Gonzalez – Creative Services Director Diana Fuentes – Editor Laredo, Texas 78044 Stefanie Charles – Dvino Editor (956) 728-2500 2 The Times masthead topped Republic of the Rio Grande, France, governed by Spain, with the seven-flags logo is sym- January 1840-late fall 1840; Texas, Mexico, Republic of the Rio bolic of Laredo's historic link to 1836-1845; Confederacy, 1861- Grande, Texas, Confederacy and seven countries - that of France, 1865; and United States 1853- now pledges allegiance to the 1685-1690; Spain, 1519-1685, 1861, 1865-present. This region United States. 1690-1821; Mexico, 1821-1836; was once part of lands claimed by LAREDO MORNING TIMES HISTORY By ODIE ARAMBULA | LAREDO MORNING TIMES The roots of Laredo Morning blended into the life of the Laredo papers in Colorado and Alaska, Times date back to June 14, 1881, community. Among other things, the improved on the Hanway initiatives. when James Saunders Penn started two individually and as heads of the At one time, the newspaper had cor- a four-page newspaper called The Laredo Times, were key players in respondents in major cities in Laredo Weekly on a Ben Franklin the development of city's socio-eco- Mexico, including Mexico City, press. Two years later, it turned into nomic life. Guadalajara, Monterrey and Saltillo. the Laredo Daily Times. In July 1926, the younger Penn He also engaged the services of Penn had established a commer- sold the newspaper to J. E. Hanway daily Spanish language columnists cial printing business affiliate in San of Wyoming. and reporters in Nuevo Laredo. Antonio from an Austin base. Hanway became the third pub- Allen and his nephew, Alan Tish, Recognizing the economic potentials lisher for the Laredo Times with two general manager, ran the afternoon of the border, he decided to bring his business associates, William daily, publishing Monday through publishing equipment to Laredo. His Prescott Allen of San Antonio and O. Friday and Sunday, until it was obituary, published in The Times, W. Killam of Laredo. The operation acquired by Jefferson Pilot in 1969- says Penn brought his family and grew and prospered under 70. James equipment to Laredo in a wagon Hanway's direction. He brought to H. Hale became publisher in train, arriving on May 1, 1881. Laredo experience with newspapers 1970. He left Laredo the following Laredo had been settled near the in Kamas, Colorado, Utah and year to take over theClearwater Sun banks of the Rio Grande for 126 Wyoming, and he reorganized the in Clearwater, Fla. years when the Penn family arrived. entire plant at a new location on The Times moved to its present Several newspapers had already Matamoros Street. He installed location on Esperanza Drive in north started on both sides of the border, modern newspaper equipment, Laredo in October 1971. but these publications did not main- including a press, linotype machines Later, Bill Baker was named pub- tain operations long. Penn set up and backshop tools. It was under lisher. He was succeeded by Marc shop for the weekly newspaper at a Hanway's management that A. Hoy, who was succeeded by Mike downtown location, which, in time, Spanish was introduced to the Herrera. became the place for the Penn newspaper. The Hearst Corporation acquired homestead on Farragut Street. All The Laredo Times became the The Laredo Times in 1984, along type was set by hand. He moved the first daily newspaper in Texas to with several other Texas papers. operation to space shared with a include Spanish material in its news The Times soon shifted from after- funeral home down the street on columns and advertisements. The noon to morning publication. Farragut at Juarez where a mortician bilingual presentation of information In 1986, Hearst named William B. also maintained a horse and car- was vastly improved during the Allen (Bill) Green publisher of the Laredo riage service. years. Morning Times, a position he still Penn and his son, Justo S. Penn, Allen, who also published news- holds today. RETAIL ADVERTISING THE ZAPATA TIMES Rates 5 Retail 13 Commission 5 Classifieds 13 General Rate Policy 5 Contact Information 13 Retail Advertising Rates 5 NATIONAL ADVERTISING RATES Discount Levels 6 Commision 14 Monthly Rate Card 6 National R.O.P. Advertising Rates 14 Political Advertising 6 Multiple Repeat Rate 14 Thanksgiving Day 6 National Color R.O.P. Rates 14 Front Page Advertising 6 Frequent Discount 14 Gov., Education and Non-Profit Rate 6 Rate Formula 14 Retail Advertising Copy Deadlines 6 Days Accepted 14 Late Advertising 6 Dealine 14 Acceptable File Formats 7 Cancellations 14 3rd Party Transmissions 7 Ship on Skids 14 Production Specifications 7 COMICS, PRE-PRINT & ONLINE Vector Art 7 Wednesday Comics Program 15 Line Screens Used By Newspaper 7 Sunday Comic Rates 15 Scanning Resolutions 7 Print Plus 15 Colors 7 Group Combination Rates 15 Ad Sizes 7 Preprint Rates 15 Circulation 7 Online Advertising 15 Memberships 7 CLASSIFIED ADVERTISING ROP Depth Requirements 7 Rates 16 Mechanical Measurements 7 Color 16 Commission 16 WEEKLY MAGAZINES General Rate Policy 16 Art of Living 8 Classified Advertising Rates 16 Business Journal 8 Classified Line Ads 16 956 Sports Unlimited 8 Classified Line Ad Contract 16 ¿Que Pasa? 8 Wheels 16 El Mercadito 8 Showcase of Homes 16 MONTHLY & QUARTERLY MAGAZINES Employment Annual Bulk Contract Display Rates 17 Dvino 10 Employment Line Ad Contract 17 Dvino Living 10 Monster Hot Jobs 17 Salud 10 Special Classifications 17 Job Bulletin 10 Obituary Notices 17 Destination Laredo 10 Mechanical Measurements 17 SPECIAL SECTIONS CALENDAR Deadlines 17 Calendar 12 Line Ads 17 TIEMPO DE LAREDO GENERAL POLICIES GENERAL POLICIES Tiempo de Laredo 12 Contract & Copy General Policies 18 & 19 4 CONTRACT RETAIL RETAIL DAILY ADVERTISING LEVEL SUNDAY MON - SAT OPEN RATE $36.45 $27.15 $1,000 $26.05 $18.55 $2,500 $25.50 $18.00 $5,000 $24.55 $17.65 $10,000 $23.70 $17.40 $20,000 $23.10 $17.10 $30,000 $22.75 $16.95 $40,000 $22.20 $16.70 $50,000 $21.95 $16.30 $75,000 $21.70 $15.45 $100,000 $21.30 $15.10 COLOR $125,000 $20.90 $14.95 Process color (blue, yellow & red) all other colors billed at full color. $150,000 $20.60 $14.75 $175,000 $20.45 $14.65 Inches 1 ink 2 ink full $200,000 $20.25 $14.50 109"-126" $1.15 $2.25 $3.10 $250,000 $20.00 $14.30 61"-108" $1.50 $2.65 $3.40 $300,000 $19.60 $13.85 31"-60" $2.25 $3.00 $4.15 $400,000 $18.30 $13.10 1"-30" $3.00 $4.15 $5.25 $500,000 $17.90 $12.80 Ads less than 15 inch must run a minimum of 5 consecutive $600,000 $16.95 $12.05 days to qualify for color rate. COMMISSION 15% available only to recognized advertising agencies, provided they were billed at the National Rate of Daily $51.35 and Sunday $52.70. GENERAL RATE POLICY The Laredo Morning Times reserves the right to revise its advertising rates at any time upon 30 days notice in writing to holders of contracts and are accepted subject to said reservation. The advertiser may cancel contract without an adjustment charge on the date the new rates become effective. The Laredo Morning Times reserves the right to limit, omit, or reject advertising when deemed necessary and to determine the classification of advertising and the rate applicable thereto. Alcoholic beverage and cigarette advertising accepted. RETAIL ADVERTISING RATES TERMS CASH WITH ORDER UNLESS CREDIT HAS BEEN ESTABLISHED. All invoices are due and payable within ten (10) days of the invoice date. Rates subject to change without notice. PLAN 1-A* • 1st Insertion at open rate or contract rate GOVERNMENT, EDUCATION AND • 2nd insertion at 35% OFF! NON-PROFIT RATE Advertisements for governmental departments, state PLAN 2-A* approved education institutions and 501(C)3 non-profit • Buy 2 ads, Get 1 FREE organizations qualify for the rates below. • Buy 3 ads, Get 2 FREE • Daily $13.00 Per Inch • Buy 4 ads, Get 3 FREE • Sunday $17.70 Per Inch * Requirements: Ad must be a minimum of 10 column inches. • Plans 1A, 2A & B Apply Schedule must run within 7 day period, except Sunday. Ad must be same size with no changes. Sorry but no proofs after 1st inser- tion. FREE or Discounted ads not applied on Sunday. RETAIL ADVERTISING COPY DEADLINES Publication Space Copy Dates Reservation Deadlines PLAN B • Buy 2 pages, Get 1 FREE (Close of • Buy 4 pages, Get 2 pages FREE Business) • Buy 6 pages, Get 3 pages FREE Monday ROP Thursday Noon Thursday • Buy 8 pages, Get 4 pages FREE Monday LMT Requirements: 6X21 ads only, (129 inches, full page) Same day Business Journal Wednesday 2pm Wednesday publication only. Wednesday RETAIL MONTHLY RATE CARD El Mercadito (TMC)Thursday Noon Thursday Ads must appear 30 consecutive days. Tuesday ROP Friday Noon Friday Wednesday Open 6X 9X 12X Homes Friday Noon Friday Rate 3X 1 inch $365 $335 $300 $275 $245 Wednesday ROP Friday Noon Friday card per inch per inch per inch per inch per inch Thursday ROP Monday Noon Monday 2 inch $345 $310 $280 $255 $225 card per inch per inch per inch per inch per inch Friday ROP Tuesday Noon Tuesday Friday Que Pasa Monday Noon Monday Minimum one column inch. Maximum 10 column inches. Saturday ROP Wednesday Noon Wednesday One copy change per week on monthly cards. Sunday (Focus & Art of Living) Wednesday 2pm Wednesday POLITICAL ADVERTISING Sunday ROP Wednesday 2pm Wednesday All political advertising will be charged at the applica- ble contract rate level. Cash with copy is required. Ads sent electronically must be submitted 48 hours in advance to publication date. Ads for Monday’s and Tuesday’s must be submitted by close of business the THANKSGIVING DAY Friday prior. Sunday rates apply. LATE ADVERTISING Even though every effort will be made to ensure the FRONT PAGE ADVERTISING content of ads, the Laredo Morning Times cannot be Open rate or contract plus a 25% premium for front held responsible for errors handling that result from page strips. Pricing includes full color. advertising being electronically submitted past deadline. 6 ACCEPTABLE AD FILE FORMATS recommendations for your scanning resolutions. This is Adobe Acrobat PDF is the preferred file format. Not under the assumption that the scanned image is place only is this a truly portable format, when correctly dis- in 1:1 ratio and not enlarged in the layout program. tilled PDF's require no fonts or linked art elements. It Halftone scans • 85 line screen 170 through 200 dpi has cross platform compatibility and is a reasonable file size making it ideal for newspaper printing. This com- pressed file format allows for remote digital delivery of COLORS All color elements must be delivered to the newspa- your advertising. Changes and / or corrections cannot per in CMYK process colors. RGB and Pantone colors readily be made to an Acrobat PDF and will require the are unacceptable. Single AdPro spot colors must be ad to be resubmitted in its entirety for each revision. produced and delivered as process color mixes. This will help to ensure accurate reproduction of your advertisement. The Laredo Morning Times will also AD SIZES accept TIFF or EPS files in high resolution only. Advertising should be built to the exact specifications of the ad order. Sizes may not necessarily be the same as 3RD PARTY TRANSMISSIONS other publications and should be confirmed before you For our medium to large volume advertisers we rec- ad is constructed. Advertising submitted with incorrect ommend transmitting their ads to the newspaper sizes will need to be resubmitted if time allows. Otherwise, your ad may be adjusted horizontally or ver- through a 3rd party vendor such as AdSend. For more tically to fit the ad size. information call 1-800-2ADSEND or visit their web site at www.adsend.com. CIRCULATION Refer to latest A.B.C. Audit or Publisher’s Statement PRODUCTION SPECIFICATIONS ACCEPTABLE IMAGE FORMATS MEMBERSHIPS Raster images should be saved in TIFF file format. • Newspaper Association of America Color images should be saved as CMYK only, not RGB. • Texas Press Association (TPA) We do not accept JPEG file format as it can degrade the • Texas Daily Newspaper Association (TDNA) quality of the image and create output problems. ROP DEPTH REQUIREMENTS VECTOR ART All advertising must adhere to PASS. All advertising measuring 19 inches deep or over will be charged full Graphics generated by drawing programs such as depth of 21 inches. illustrator and Freehand are considered vector art. Resolution is not a problem with this type of art. It is rec- ommended you adjust the "flatness" of complex or com- MECHANICAL MEASUREMENTS pound paths to reduce the complexity of the math asso- Full Sheet Tabloid ciated with output. Please convert type to "outlines" or Columns Inches Columns Inches "paths" before submitting your ads. Layout programs 1........................1.542” 1.......................1.542” often miss alerting you to missing fonts until output. 2........................3.222” 2.......................3.222” These files should be saved as PDF format only. 3........................4.903” 3.......................4.903” 4........................6.583” 4.......................6.583” 5........................8.264” 5.......................8.264” LINE SCREENS USED BY NEWSPAPER 6........................9.944” 6.......................9.944” • ROP Newspaper, supplements and special sections 85 line screen Double Trucks • Classified Sections, Comics: 85-line screen Columns Inches 9..................................14.25” SCANNING RESOLUTIONS 11................................17.5” Proper image resolution is essential in assuring your 13................................20.75” scans print correctly. If the image resolution is too low, it will result in a "pixilated" look. If your image resolution Depths: Full Sheet - 21 inches is too high, it might fail to print at all. Below is a chart of Tabloid - 9.75 inches ART OF LIVING is published every Sunday and is forming arts and trends with a newsy edge. The section a social section printed on hi brite newspaper. The con- previews live acts and theater performances and tent ranges from a selection of social photos of locals reviews albums, concerts and movies. The editor’s col- out and about in Laredo to fashion spreads featuring the umn provides insight on the city’s goings-on and strives latest in women's wear and men's wear to lifestyle arti- to provide a unique perspective. ¿Qué Pasa? prints in cles. Art of Living strives to feature Laredoans who are full color, including four pages of society snapshots. Pricing Includes Full Color: active in the community and deserve proper recognition. It is also the publication that features all wedding, COMMERCIAL Full Page $500 engagement, quinceanera, anniversary and award Half Page $300 announcements that are received by the Laredo Quarter Page $175 Morning Times. WEDDINGS, ENGAGEMENTS BUSINESS JOURNAL, this magazine features a OR OTHER SOCIAL EVENTS centerpiece feature article on a local business trend, Full Page $250 plus business stories from the daily newspaper, Half Page $150 columns on local marketing, commercial and residential Quarter Page $85 real estate, a topical general business column from the editor, financial advice from Dave Ramsey, and other CURRENT DVINO AND local special articles and wild art reflecting Laredo busi- ONLINE ADVERTISER PRICING Full Page $350 ness news. Half Page $200 Quarter Page $125 956 SPORTS UNLIMITED is a full-color sports magazine, unique with photos, in-depth features, pro- EL MERCADITO: El Mercadito is a powerful advertis- files and enterprise stories — all local. It is a tab that is ing vehicle that reaches more than 46,000 Laredo house- punchy, with deep stories that get at the heart of Laredo holds every Wednesday. The tabloid saturates Laredo sports. It includes intricate coverage of youth sports, as and carries all Laredo Morning Times classified plus retail well as column writing that offers opinion and analysis advertisers at very affordable rates. from our LMT 956 Sports reporters and editors. The magazine emphasizes off-beat, enterprising stories or Standard Sizes Inches 1x 13x 26x 52x 1x1 1 $5.90 $5.60 $5.35 $5.10 profiles that take you inside Laredo locker rooms, 1x2 2 $11.80 $11.20 $10.70 $10.20 1x4 4 $23.60 $22.40 $21.40 $20.40 coaches offices, playgrounds and fields. We don’t just 5 $29.50 $28.00 $26.75 $25.50 1x5 introduce the local sports characters. We take you into 2x2 4 $23.60 $22.40 $21.40 $20.40 Eighth 2x3 6 $50.00 $48.50 $45.65 $44.00 their lives and see what makes them tick; we expose the Sixth 3x3 9 $59.00 $56.00 $53.50 $51.00 thinking behind some of the greatest minds and talent Quarter 3x4.75 14.25 $100.00 $97.00 $91.25 $88.00 Half 3x9.75 29.25 $214.00 $204.00 $194.00 $182.00 Laredo sports have ever seen. Half 6x4.75 28.5 $214.00 $204.00 $194.00 $182.00 Full 6x9.75 58.5 $400.00 $388.00 $365.00 $352.00 ¿QUE PASA? is Laredo Morning Times’ entertain- ment section. It’s published every Friday. Its mission is $2.00 per color inch. Available colors: Red, Blue, Yellow to keep a pulse on Laredo’s nightlife, live music, per- or Four Color process only. 8 ANTESALA Weekly tabloid that focuses on promoting culture and its protagonists. Culture includes literature, painting, theater, dance, but also movies, music and even the atmosphere of society. With "Antesala" will be offered to the reader every Saturday a product to plan your weekend and learn about the activities offered Laredo and Nuevo Laredo. "Antesala" means 'Lobby', which means that we are the magazine for families to enjoy, chat with friends and schedule events. Sections: * Diván - The comment from psychologists on how to deal with situations that seem to have no end. * Adrenalina - Are the activities performed by residents, whether for sport or leisure. * Reportaje - Articles about cultural spaces or workshops to enjoy. * Charla con Myriam - A single mother in Nuevo Laredo will discuss what it means to succeed and how she remembers the past, living for today. * Ayer - Images from the past of Nuevo Laredo, their families and buildings. * Brújula - Guidance on activities in both Laredo, related to entertainment. In addition to sections on Real Estate, Health, Life and articles coming from writers in Nuevo Laredo. DVINO: Laredo Morning Times' monthly magazine PRICING that circulates 20,000 copies around the gateway city. Full Page $965 It is released the first Sunday of the month the Laredo Half Page $535 Quarter Page $315 Morning Times subscribers and extra copies are dis- 2X4 $205 trubted to high-traffic areas, such as local retailers, 2X2 $110 banks, hospitals, hotels and other local businesses. Dvino is known for its sleek and modern design, as well Color can be purchased at $100 per color or $400 for full color. as content that encompasses the active lives of Laredo's men and women. JOB BULLETIN: A monthly supplement to the Pricing Includes Full Color: employment section. This highly targeted magazine is distributed on free racks throughout the city. Rates 12 Mo Contract Open Rate 2ND AD Full Page $1,200 $1,500 $900 PRICING Half Page $750 $875 $500 $4.00 per column inch • $0.50 per line 1/4 Page $400 $550 $250 *Rates apply to LMT classified advertisers 1/8 Page $250 $350 $125 DESTINATION LAREDO is a quarterly tourist and DVINO LIVING: features real estate advertising, business travelers guide to Laredo. Destination Laredo residential and commercial properties, as well as the lat- circulates 160,000 copies quarterly in Monterrey, Mexico; San Antonio, Texas and Laredo. Destination Laredo is a est in ergonomic design. Dvino Living will continue to product that will highlight all the sights, sounds, tastes have a 20,000 copy circulation every third Sunday of the and various things to do in our border city that appeal to month. Its design will be consistent with its sister-publi- traveler discovering Laredo. Destination Laredo is the cation Dvino, with an innovative and sleek look. way to promote your business and Laredo to newcomers and travelers alike. Pricing Includes Full Color: Pricing Includes Full Color: COMMERCIAL ADVERTISERS 4x 3x 26x 52x Full Page $350 Back Page $1,200 $1,500 $1,850 $2,250 Inside Pages $1,000 $1,350 $1,650 $2,000 Half Page $200 Full Page $850 $1,100 $1,350 $1,650 Quarter Page $100 Have Page $500 $650 $800 $950 Quarter Page $350 $450 $550 $650 REALTOR PRICING Full Page $250 DVINO & DESTINATION LAREDO Half Page $150 ADVERTISING SIZES Quarter Page $85 Full Page with Bleed Full Page 8.625”W x 11.375”H 7.75”W x 10.25”H Half Page Half Page SALUD: This health magazine highlights one particular Horizontal Vertical medical condition per month with a feature centerpiece 7.75”W x 5”H 3.775”W x 10.25”H Quarter Page 2x2 article and supporting articles from local physicians, as 3.775”W x 5”H 3.775”W x 2.35”H well as news from Laredo hospitals. All ads must be created at 300dpi. 10 JANUARY APRIL SEPTEMBER • New Year's Greetings • Easter Shopping Guide • NFL Football Preview • Outlook • Easter Greetings • Fall Home Improvement • Noche de Cabaret • Hunting Guide MAY FEBRUARY • Mother's Day OCTOBER • Super Bowl • Parade of Homes • Laredo Bucks Season • Valentine's Day Preview • Bienvenidos JUNE • Halloween Safety • School Districts Graduations • El Porvenir NOVEMBER • Summer Brides (AOL) • Jalapeño festival • Father's Day • Thanksgiving Greetings • Mr. South texas • Señor Internacional JULY DECEMBER • Abrazo Children • Little League • Chritmas Guide • L.I.F.E. Rancher of the Year • Ask Us About Laredo (4 editions) • Christmas Greetings MARCH AUGUST • Zapata County Fair • Back to School • Doctor's Day • High School Football TIEMPO DE LAREDO A daily Spanish-language section inside the Laredo Morning Times. It features local, state, national and international news of interest to the city's Hispanic com- munity, featuring staff-written stories as well as award- winning wire service content. El Tiempo covers a variety of amateur and professional sports and offers the latest in entertainment news. SAU 1 Time 13 26 52 Inches/ Open Week* Week* Week* Week Rate Frequency Frequency Frequency 1 Inch $6.00 $5.25 $5.00 $4.80 or More 26 Inches $5.75 $5.00 $4.75 $4.25 or More 51 Inches $5.50 $4.75 $4.50 $4.00 or More 76 Inches $5.25 $4.50 $4.25 $3.75 or More *Contract required - Total investment divided by retail rate applies toward retail contract fulfillment. 12 THE ZAPATA TIMES: is a weekly newspaper that Color is distributed on Saturdays to 4000 households in Full Color: $100 • One Color $50 Zapata County. Only 50 miles away from Laredo, Zapata feeds into Laredo’s economy for shopping, Socials healthcare and entertainment. $5.00 per photo with caption only. $10.00 per photo with story. RETAIL 1x 13x 26x 52x Deadline is Wednesday prior to Saturday 1 to 15 Inches $6.00 $5.50 $5.00 $4.50 Publication. 16 to 33 Inches $5.50 $5.00 $4.50 $4.00 34 to 65 Inches $5.00 $4.50 $4.00 $3.50 66 to 129 Inches $4.50 $4.00 $3.50 $3.00 ROP Mechanical Data Page Depth - 21” Color Page Width - 9.944” Full Color: $100 • One Color: $50 THE ZAPATA TIMES OFFICE: 765-5113 Preprints: Flat fee of $200 for 4000 inserts. $55 per RETAIL ADVERTISING: 728-2511 thousand for orders less that full circulation. CLASSIFIED ADVERTISING: 728-2527 CIRCULATION DEPARTMENT: 728-2559 CLASSIFIEDS Line Ads: $1.00 pick up rate from LMT Line Ads Zapata Times only $3.00 for 3 lines for 1 week. Display Ads 1x 13x 26x 52x 1 to 22.50 Inches $4.00 $3.65 $3.35 $3.00 23 to 49.5 Inches $3.65 $3.35 $3.00 $2.65 50 to 97.5 Inches $3.35 $3.00 $2.65 $2.35 98 to 193.5 Inches $3.00 $2.65 $2.35 $2.00 Employment Ads Plus Yahoo Hot Jobs 1x 13x 26x 52x 30 Days 1 to 22.50 Inches $5.00 $4.50 $4.00 $3.50 $65.00 23 to 49.5 Inches $4.50 $4.00 $3.50 $3.00 $75.00 50 to 97.5 Inches $4.00 $3.50 $3.00 $2.50 $150.00 98 to 193.5 Inches $3.50 $3.00 $2.50 $2.00 $150.00 Employment Line Ads 1x 13x 26x 52x 30 Days Per Line $2.00 $1.50 $1.00 $0.50 $65.00 Birthday Ads, Anniversary Mass and Card of Thanks: $2.00 per column inch. Obituaries: .50¢ per line $2.00 w/photo. COMMISSION Preprints needed Daily 19,600 Sunday 21,600 Preprints 15% Agency Commission requested updated May and November. Available Full Run, City Zone, Home Delivered or TMC. All Tab and NATIONAL R.O.P. ADVERTISING RATES Open Rate Daily $51.35 Sunday $52.70 Standard sizes larger than above will be billed at addi- tional $1.00 CPM for each 4 page tab. 2 page standard Pages Inches Discount Daily Sunday supplement. Add $1.00 CPM if flap or envelope is 1 Page 129 5% 48.80 50.10 attached. 3 Pages 387 10% 46.25 47.45 6 Pages 774 15% 43.65 44.80 FREQUENCY DISCOUNT 13 pages 3-6x 5% & over 677 20% 41.10 42.20 7-10x 10% To be eligible for the above rates, advertisers must 11-15x 15% be on contract, and any contract revision must 16+x 20% cover same period as original contract. MULTIPLE REPEAT RATE RATE FORMULA: Same copy may be repeated within 6 days following CPM x latest Publishers Statement original insertion Daily $33.40 and Sunday $34.25 per column inch per insertion. Repeat lineage applies towards contract fulfillment. DAYS ACCEPTED: Daily and Sunday NATIONAL COLOR R.O.P. RATES Minimum size 42 col. Inches Using standard Publishers ink B/W line rate plus the following color cost. DEADLINE: (Commissionable) 5 Days prior to Insert Date Pages B&1C B&2C B&3C 4C Process CANCELLATIONS: Daily & Sunday $425 $500 $680 $740 5 days prior All insert reservations must be confirmed by written NATIONAL PREPRINT RATES order to ensure reservation. Size CPM 2 Pages/Card Size $72.00 4 Tab/2 Std. $76.00 SHIP ON SKIDS: 8 Tab/4 Std. $78.00 75 lbs per bundle maximum. Delivery accepted Monday 12 Tab/6 Std. $80.00 through Friday 8:00 a.m. - 5:00 p.m. 16 Tab/8 Std. $82.00 20 Tab/10 Std. $84.00 SHIP ON SKIDS: 24 Tab/12 Std. $86.00 28 Tab/14 Std. $88.00 San Antonio Express News 32 Tab/16 Std. $90.00 36 Tab/18 Std. $92.00 301 Avenue E 40 Tab/20 Std. $94.00 San Antonio, Texas 78205 14 WEDNESDAY COMICS PROGRAM Pre-prints needed Daily - 19,600 Sunday - 21,600. The Comics program consists of full, half or quar- Pre-prints updated in May & November and billed by the ter page to run side by side our comics and features latest ABC Publisher’s Statement. page. Our Wednesday Comics For Pre-prints contract advertisers, the amount spent on run in full color, therefore, our advertisers can take advantage pre-prints (insertion fee only) divided by the advertiser’s rate of full color at no additional equals the space (column inches) credited towards Retail charge. Retail prices are based Contract fulfillment. on frequency and ad size. Gatefold Spadea Available Full-Run, City-Zone, Home Delivered TMC or Nuevo Laredo, Mexico. All Tab and Standard sizes larger than Times Run Full Page 1/2 page 1/4 page 1x $1,100.00 $600.00 $400.00 above will be billed at an additional $1.00 CPM for each 4 13x $975.00 $525.00 $350.00 page Tab, 2 Page Standard increment. Add $1.00 CPM if flap 26x $900.00 $475.00 $325.00 or envelope is attached. An additional charge of $3.00 per 52x $825.00 $400.00 $300.00 thousand will be added to all rates on less than full circulation Limited space available. quantities. SUNDAY COMIC RATES All above rates per thousand other than open rate are Gatefold Size: 11 3/4”x20 Spadea Size: 5 1/2”x20 available only after written contract has been assigned for the 1x $1,400.00 1x $1,800.00 amount of frequency to be completed within one calender 13x $1,300.00 13x $1,600.00 year. 26x $1,200.00 26x $1,500.00 Pre-prints accepted for distribution on Sundays or Weekdays. 52x $1,100.00 52x $1,400.00 Publisher reserves the right for leeway dates. PRINT PLUS Standard size page counted as two magazine or tabloid A customized advertising single sheet product. This size pages. product can be delivered to both our subscribers and Sections delivered prepaid to the San Antonio Express-News, non-subscribers into one, two, or three circulation 301 Ave E, San Antonio, TX 78205, packaged or on skids, five zones. We print & deliver PRINT PLUS all in one con- days prior to insertion. Monday-Friday 8am-5pm venient package. Ask your sales representative for more information. A flat $300.00 extra insertion change will be made for pre- prints not accepted by our automatic inserters. GROUP COMBINATION RATES Single sheet pre-prints must be printed on 70# stock, maxi- Available to companies owning, operating and advertising mum width and depth is 10.5 inches. Preprints over 10.5 inch- two or more business under different names. Master con- tract must be signed and proof of ownership provided. es must be folded. PREPRINT RATES & FREQUENCY DISCOUNT ONLINE ADVERTISING PROGRAMS LMTONLINE.com averages over 1 million page-views per (Non-Commissionable, Cost per thousand) month. Our multi-faceted Web site allows advertisers to tar- STDR TAB OPEN 13 26 39 52 76 90 103 116 142 SIZE SIZE RATE TIMES* TIMES* TIMES* TIMES* TIMES* TIMES* TIMES* TIMES* TIMES* get pages, sections or sponsorships to reach their target. Card $61.00 $57.00 $54.00 $51.00 $47.00 $43.00 $40.00 $37.00 $35.00 $30.00 2 4 $66.00 $58.00 $56.00 $53.00 $49.00 $45.00 $42.00 $38.00 $36.00 $31.00 4 6 8 12 $68.00 $69.00 $60.00 $62.00 $58.00 $60.00 $55.00 $51.00 $57.00 $53.00 $47.00 $49.00 $44.00 $40.00 $46.00 $42.00 $38.00 $40.00 $33.00 $35.00 Available sizes: 728x90, 160x600, 300x250, 242X90 8 16 $71.00 $64.00 $62.00 $60.00 $55.00 $51.00 $48.00 $44.00 $42.00 $37.00 10 20 $73.00 $66.00 $64.00 $61.00 $57.00 $53.00 $50.00 $46.00 $44.00 $39.00 12 24 $74.00 $68.00 $66.00 $63.00 $59.00 $55.00 $52.00 $48.00 $46.00 $41.00 Placement Rates 14 28 $76.00 $70.00 $68.00 $65.00 $61.00 $57.00 $54.00 $50.00 $48.00 $43.00 16 32 $77.00 $72.00 $70.00 $67.00 $63.00 $59.00 $56.00 $52.00 $50.00 $45.00 ROS (Run of Site) $20/CPM 18 36 $78.00 $74.00 $72.00 $69.00 $65.00 $61.00 $58.00 $54.00 $52.00 $47.00 20 40 $80.00 $76.00 $74.00 $71.00 $67.00 $63.00 $60.00 $56.00 $56.00 $49.00 Targeted $20/CPM * Contract needed Home Page $25/CPM CLASSIFIED CLASSIFIED GENERAL RATE POLICY CLASSIFIED ADVERTISING WEDNESDAY The Laredo Morning Times reserves the right to SUNDAY TMC DAILY revise its advertising rates at any time upon 30 days $24.30 $21.10 $18.10 notice in writing to holders of contracts and are accept- ed subject to said reservation. The advertiser may can- $17.40 $15.40 $12.40 cel contract without an adjustment charge on the date $17.00 $15.00 $12.00 the new rates become effective. $16.40 $14.80 $11.80 The Laredo Morning Times reserves the right to limit, $15.80 $14.60 $11.60 omit, or reject advertising when deemed necessary and $15.40 $14.40 $11.40 to determine the classification of advertising and the rate applicable thereto. Alcoholic beverage and ciga- $15.20 $14.30 $11.30 rette advertising accepted. $14.80 $14.15 $11.15 $14.65 $13.85 $10.85 CLASSIFIED ADVERTISING RATES $14.50 $13.30 $10.30 TERMS CASH WITH ORDER UNLESS CREDIT $14.20 $13.10 $10.10 HAS BEEN ESTABLISHED. All invoices are due and $13.95 $13.00 $10.00 payable within ten (10) days of the invoice date. Rates $13.75 $12.85 $9.85 subject to change without notice. $13.65 $12.80 $9.80 $13.50 $12.70 $9.70 CLASSIFIED LINE ADS $13.35 $12.55 $9.55 Commercial 4 Line Minimum $13.10 $12.25 $9.25 21 lines per month $3.70 per line per day $12.20 $11.75 $8.75 45 lines per month $3.20 per line per day $11.95 $11.55 $8.55 90 lines per month $2.55 per line per day $11.30 $11.05 $8.05 120 lines per month $2.35 per line per day 121 plus $1.45 per line per day COLOR Process color (blue, yellow & red) all other colors billed at full CLASSIFIED LINE AD CONTRACT color. Liners Fifteen words or more daily for a period of 6 months Inches 1 ink 2 ink full minimum. 164"-189" $0.75 $1.50 $2.05 91"-163.5" $1.00 $1.75 $2.25 $6.25 per line 1-2 days $4.25 per line 3-6 days 46"-90.5" $1.50 $2.00 $2.75 $3.85 per line 7-13 days 1"-45.5" $2.00 $2.75 $3.50 $3.50 per line 14-29 days Ads less than 15 inch must run a minimum of 5 consecutive $3.20 per line 30 days days to qualify for color rate. WHEELS: This Classified section is published every Based on 9 column format (Full page 9 X 21) (12 Thursday and Friday. Wheels features the most popu- agate lines per inch) lar cars or trucks in our market, as well the latest in Automotive listings, Real Estate, Employment and COMMISSION 15% Merchandise. Available only to recognized advertising agencies, pro- vided they were billed at the National Rate of Daily SHOWCASE OF HOMES: Features the latest $32.80 ($2.75 per agate line) and Sunday $35.65 homes that are for sale or lease in the market and sur- ($3.00 per agate line). rounding areas- new and existing homes, as well as 16 apartments, commercial investments, Realtors, agents, Daily Sunday mortgage lenders and others that participate in the sale or lease of home, business or ranch land. Non-Profit $13.00 $17.70 Showcase of Homes is published weekly on Legals $19.55 $19.55 Saturday and can be purchased to include Sunday at a Anniversary Mass / $10.00 $12.00 discounted rate. Showcase of Homes can also be Card of Thanks / Birthday viewed online at www.lmtonline.com. For Weddings, Engagements or other social events, contact a Classified representative. EMPLOYMENT ANNUAL BULK CONTRACT DISPLAY RATES OBITUARY NOTICES Col. Inches Wed. Daily Sunday $2.80 per line Open Rate $28.30 $25.30 $34.85 $9.00 obit photo per day $22.60 $8.00 funeral home logo per day 500-999 $25.60 $28.50 1000-1499 $23.60 $20.60 $26.50 MECHANICAL MEASUREMENTS 1500-2400 $23.00 $20.00 $25.20 1 Column . . . . . . . . . . . .994” 2500+ $22.55 $19.55 $24.80 2 Column . . . . . . . . . . 2.113” 3 Column . . . . . . . . . . 3.231” Sunday & Wednesday combination $49.00 per inch. 4 Column . . . . . . . . . . 4.350” 5 Column . . . . . . . . . . 5.469” EMPLOYMENT LINE AD CONTRACT 6 Column . . . . . . . . . . 6.588” 4 Line Minimum* 7 Column . . . . . . . . . . 7.706” 8 Column . . . . . . . . . . 8.825” $7.20 per line 1-2 days $5.90 per line 3-6 days 9 Column . . . . . . . . . . 9.944” $4.60 per line 7-13 days $4.00 per line 14-29 days DEADLINES $3.65 per line 30 days Regular Classified Display Holding (blind) box: $16.85 • Responses mailed: $21.70 Publication Day Space Deadline Copy Deadline LMT/MONSTER HOT JOBS Monday Thursday 12pm Thursday Post a local ad in the Laredo Morning Times and your Tuesday Friday 12pm Friday job listing can also appear on Monster HotJobs, engag- Wednesday Thursday 12pm Thursday ing millions of active and passive job seekers across Thursday Tuesday 12pm Tuesday Monster. Friday Tuesday 2pm Tuesday Saturday Wednesday 12pm Wednesday Sunday Wednesday 2pm Wednesday MONSTER RATES 7 days 30 days Liners $ 20.00 $ 65.00 LINE ADS Display under 4" $ 25.00 $ 75.00 Monday Friday 4:00 p.m. Display over 4" $ 60.00 $ 150.00 Tuesday Monday 10:00 a.m. Wednesday Monday 10:00 a.m. Thursday Wednesday 2:00 p.m. SPECIAL CLASSIFICATIONS Friday Thursday 2:00 p.m. Standing Cards (30 Consecutive Days) Saturday Thursday 4:00 p.m. 1 Inch Cards $430 Per Inch Sunday Friday 12:00 p.m 2 Inches and Over $740 Per Inch Call Office for Holiday Deadlines. CONTRACT & COPY G. The advertiser and its agency, if there be one, GENERAL POLICIES each represents that it is fully authorized and licensed to use (I) the names and/or portraits or A. The Laredo Morning Times reserves the right to pictures of persons, living or dead, or of things II) consider contracts void on which advertising is not any trademarks, copyrighted or otherwise private ordered to be inserted within 30 days from date of material and (III) any testimonials, contained in any contract. advertisement submitted by or on behalf of the advertiser and published in the Laredo Morning B. Renewals of existing contracts accepted not Times, and that such advertisement is neither more than 30 days in advance of expiration dates libelous, an invasion of privacy or otherwise unlaw- to take effect on expiration dates only. ful as to any third party. As part of the consideration and to induce the Laredo Morning Times to publish C. Agencies and advertisers forwarding orders such advertisement, the advertiser and its agency, which do not conform to existing rate card are if there be one, each agrees to indemnify and save advised that such advertising will be inserted and harmless the Hearst Corporation, publisher of the Laredo Morning Times against all loss, liability, charged at the regular schedule of rates in force in damage and expense of whatsoever nature arising accordance with the regulations on the existing out of copying, printing or publishing of such adver- rate card. tisement. D. The Laredo Morning TImes reserves the right H. The advertiser and its agency agrees to indem- to decline or reject any advertisement for any rea- nify and save harmless the publisher from all loss, son at any time without liability, even though previ- damage and liability growing out of the failure of ously acknowledged or accepted. any contest inserted by them for publication to be in compliance and conformity with any and all laws, E. All advertisements must be clearly identified by orders, ordinances and statutes of the United the trademark or signature of the advertiser, except States, or any of the states of subdivisions thereof. for the Times Box number ads. I. The Laredo Morning Times will not be bound by F. Orders specifying positions other than those any conditions appearing on order blanks or copy known as designated positions are accepted only instructions submitted by or on behalf of the adver- on a request basis, subject to the right of the pub- tiser when such conditions conflict with any provi- lisher to determine actual positions. sion contained in its Rate Card or with its policies. 18 J. The Laredo Morning Times shall be under no O. Any form of tax placed on newspaper advertis- liability by reason of any errors for which it may be ing space shall be added to the rates given herein. responsible, beyond the liability of the actual space occupied by the item in which error occurred. (A P. Advertisements can be billed to the quarter inch. letter of explanation will be furnished, when Q. Accounts will be considered past due on the desired, for the benefit of advertiser’s customers). 20th after billing. Contracted accounts with bal- Advertisements submitted beyond deadline for ances at 60 days will be reviewed and or subject to proof service as shown on printed proof sched- cancellation at the discretion of the Publisher. ule are done so at advertiser’s risk. R. Proofs to the advertiser remove all responsibili- K. All orders accepted subject to acts of God, ty for error in price or copy from newspaper when fires, strikes, accidents or other occurrences advertiser or authorized agent approves it. Proofs beyond publisher’s control (whether like or unlike of advertisements 10 column inches or larger are any of those enumerated herein) which prevent delivered to advertisers. publisher from partially or completely producing S. Retail rates do not apply to any advertising for publishing or distributing the Laredo Morning which the Publisher has established or will estab- Times. lish other rates such as general or classified. The classification of such advertising will be deter- L. Representatives of the Laredo Morning Times mined by the Publisher. are not authorized to make deviations from these published rates and regulations, either orally or in T. The retail rate shall be interpreted as applying writing. only to those retail establishments in the Laredo metropolitan area selling merchandise and servic- M. Words such as “advertisement,” institutional,” es to the public. etc. will be placed with copy which in publisher’s opinion resembles editorial matter. U. All advertisers represented by an Agency must have a signed contract by both parties for the N. The advertiser and/or agency shall designate assumption of financial responsibility. Failure by the width in columns and exact depth inches. The agency to have contract signed by client does not Laredo Morning Times will publish and bill the remove agency-placing advertising from financial advertisement in exact space ordered. responsibility for advertisements placed on behalf Measurement is from cut-off rule to cut-off rule. of client.
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