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					Office Germany
   We look after approx. 500 customers with the company Newline, and
    appear as employees of Loud Distribution, Rock Off & Atmosphere. This
    gives the customers the certainty of being always able to obtain the product
    firsthand at the most reasonable price and it is also fortifying the customer
    bonding and the confidence.

   Weekly we inform our customers as well as more than 1500 potential new
    customers about the current events in the music and merch business and
    so we always keep them informed regarding current News, Releases and
    Tours.

   Through our information policy all customers have the possibility of
    adapting their assortment on time, corresponding to the forthcoming
    demand. This way the sales figures are getting optimized to a maximum.
    Also customers to which the merch business is still foreign are able to do
    successful business with merch this way.
   Through us the customers have the access to the product ranges of
    Loud, Rock Off and Atmosphere, what is in fact approx 80% of all
    available Music-Merch on the German market. These product
    ranges complete themselves perfectly and our customers know to
    appreciate it very much, to be able to buy all products from one
    hand.

   We care for the personal contact to our customers and try to fulfil all
    individual wishes of the customers. The customers really appreciate
    this and love to work with us this way. The best proof for this is that
    only about 10 % of the German customers are using our online
    shopping systems to purchase our goods (only 3 customers use the
    Louddistribution.com store). The Germans like it comfortable that’s
    why we will release also an order form with links to the product
    pictures etc.

   In addition we provide the customers with aids, such as
    prefabricated upload lists, with which Products can be uploaded
    into online shops easily, surveys of current bestsellers or pricing
    calculations. The new customer can practically start with the sale
    by touch on the button.
Orig        Code       Title                                           Barcode         Size Group       Image Link                                                          Price
Skinnies
0216SKCPL   0216SKCP   SUPERMAN - LOGO                                 5055057014857   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/0000-0999/0216SKC.jpg   7,5
0216SKCPM   0216SKCP   SUPERMAN - LOGO                                 5050920005352   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/0000-0999/0216SKC.jpg   7,5
0216SKCPS   0216SKCP   SUPERMAN - LOGO                                 5050920032747   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/0000-0999/0216SKC.jpg   7,5
0708SKCPL   0708SKCP   CHE GUEVARA - CLASSIC RED                       5055057106767   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/0000-0999/0708SKC.jpg   7,5
0708SKCPM   0708SKCP   CHE GUEVARA - CLASSIC RED                       5050920005369   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/0000-0999/0708SKC.jpg   7,5
0708SKCPS   0708SKCP   CHE GUEVARA - CLASSIC RED                       5055057106750   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/0000-0999/0708SKC.jpg   7,5
1017SKBPL   1017SKBP   AC/DC - RED LOGO                                5050920005932   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/1000-1999/1017SKB.jpg   7,5
1017SKBPM   1017SKBP   AC/DC - RED LOGO                                5050920003815   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/1000-1999/1017SKB.jpg   7,5
1017SKBPS   1017SKBP   AC/DC - RED LOGO                                5050920005949   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/1000-1999/1017SKB.jpg   7,5
1120SKBPL   1120SKBP   NIRVANA - SMILEY                                5050920009732   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/1000-1999/1120SKB.jpg   7,5
1120SKBPM   1120SKBP   NIRVANA - SMILEY                                5050920003808   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/1000-1999/1120SKB.jpg   7,5
1120SKBPS   1120SKBP   NIRVANA - SMILEY                                5050920009749   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/1000-1999/1120SKB.jpg   7,5
1230SKBPL   1230SKBP   KISS - VINTAGE LOGO                             5050920005420   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/1000-1999/1230SKB.jpg   7,5
1230SKBPM   1230SKBP   KISS - VINTAGE LOGO                             5050920005437   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/1000-1999/1230SKB.jpg   7,5
1230SKBPS   1230SKBP   KISS - VINTAGE LOGO                             5050920005444   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/1000-1999/1230SKB.jpg   7,5
2154SKWPL   2154SKWP   DAVID BOWIE - ALADDIN SANE                      5055057139345   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2154SKW.jpg   7,5
2154SKWPM   2154SKWP   DAVID BOWIE - ALADDIN SANE                      5055057139352   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2154SKW.jpg   7,5
2154SKWPS   2154SKWP   DAVID BOWIE - ALADDIN SANE                      5055057139369   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2154SKW.jpg   7,5
2197SKBPL   2197SKBP   MY CHEMICAL ROMANCE - DRUMLINE - BLACK PARADE   5050920046867   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2197SKB.jpg   7,5
2197SKBPM   2197SKBP   MY CHEMICAL ROMANCE - DRUMLINE - BLACK PARADE   5050920046850   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2197SKB.jpg   7,5
2197SKBPS   2197SKBP   MY CHEMICAL ROMANCE - DRUMLINE - BLACK PARADE   5050920046843   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2197SKB.jpg   7,5
2609SKBPL   2609SKBP   NIGHTMARE BEFORE CHRISTMAS - JACK               5050920056811   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2609SKB.jpg   7,5
2609SKBPM   2609SKBP   NIGHTMARE BEFORE CHRISTMAS - JACK               5050920056804   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2609SKB.jpg   7,5
2609SKBPS   2609SKBP   NIGHTMARE BEFORE CHRISTMAS - JACK               5050920056798   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2609SKB.jpg   7,5
2864SKCPL   2864SKCP   SUPERMAN - PINK GLITTER                         5050920067688   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2864SKC.jpg   7,5
2864SKCPM   2864SKCP   SUPERMAN - PINK GLITTER                         5050920067671   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2864SKC.jpg   7,5
2864SKCPS   2864SKCP   SUPERMAN - PINK GLITTER                         5050920067664   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/2000-2999/2864SKC.jpg   7,5
3094SKBPL   3094SKBP   BATMAN - SHIELD                                 5055057116964   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3094SKB.jpg   7,5
3094SKBPM   3094SKBP   BATMAN - SHIELD                                 5055057116971   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3094SKB.jpg   7,5
3094SKBPS   3094SKBP   BATMAN - SHIELD                                 5055057116988   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3094SKB.jpg   7,5
3095SKBPL   3095SKBP   BATMAN - DISTRESSED SHIELD                      5055057108730   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3095SKB.jpg   7,5
3095SKBPM   3095SKBP   BATMAN - DISTRESSED SHIELD                      5055057108723   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3095SKB.jpg   7,5
3095SKBPS   3095SKBP   BATMAN - DISTRESSED SHIELD                      5055057108716   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3095SKB.jpg   7,5
3115SKBPL   3115SKBP   BATMAN - JOKER BIG FACE                         5055057128875   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3115SKB.jpg   7,5
3115SKBPM   3115SKBP   BATMAN - JOKER BIG FACE                         5055057128882   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3115SKB.jpg   7,5
3115SKBPS   3115SKBP   BATMAN - JOKER BIG FACE                         5055057128899   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3115SKB.jpg   7,5
3116SKWPL   3116SKWP   BATMAN - JOKER FACE                             5055057120381   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3116SKW.jpg   7,5
3116SKWPM   3116SKWP   BATMAN - JOKER FACE                             5055057120398   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3116SKW.jpg   7,5
3116SKWPS   3116SKWP   BATMAN - JOKER FACE                             5055057120404   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3116SKW.jpg   7,5
3123SKCPL   3123SKCP   MARVEL - GIRL POWER                             5055057114199   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3123SKC.jpg   7,5
3123SKCPM   3123SKCP   MARVEL - GIRL POWER                             5055057114205   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3123SKC.jpg   7,5
3123SKCPS   3123SKCP   MARVEL - GIRL POWER                             5055057114212   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3123SKC.jpg   7,5
3551SKCPL   3551SKCP   JOHNNY CASH - SHOW                              5055057109492   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3551SKC.jpg   7,5
3551SKCPM   3551SKCP   JOHNNY CASH - SHOW                              5055057109485   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3551SKC.jpg   7,5
3551SKCPS   3551SKCP   JOHNNY CASH - SHOW                              5055057109478   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3551SKC.jpg   7,5
3647SKBPL   3647SKBP   OPETH - FOIL LOGO                               5055057117824   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3647SKB.jpg   7,5
3647SKBPM   3647SKBP   OPETH - FOIL LOGO                               5055057117817   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3647SKB.jpg   7,5
3647SKBPS   3647SKBP   OPETH - FOIL LOGO                               5055057117800   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3647SKB.jpg   7,5
3877SKBPL   3877SKBP   SILVER SURFER - STEAL THE SOUL                  5055057157158   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3877SKB.jpg   7,5
3877SKBPM   3877SKBP   SILVER SURFER - STEAL THE SOUL                  5055057157165   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3877SKB.jpg   7,5
3877SKBPS   3877SKBP   SILVER SURFER - STEAL THE SOUL                  5055057157172   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3877SKB.jpg   7,5
3913SKWPL   3913SKWP   THE BEATLES - HELLO GOODBYE                     5055057138867   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3913SKW.jpg   7,5
3913SKWPM   3913SKWP   THE BEATLES - HELLO GOODBYE                     5055057138874   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3913SKW.jpg   7,5
3913SKWPS   3913SKWP   THE BEATLES - HELLO GOODBYE                     5055057138881   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3913SKW.jpg   7,5
3916SKCPL   3916SKCP   THE BEATLES - LADY MADONNA                      5055057135873   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3916SKC.jpg   7,5
3916SKCPM   3916SKCP   THE BEATLES - LADY MADONNA                      5055057135880   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3916SKC.jpg   7,5
3916SKCPS   3916SKCP   THE BEATLES - LADY MADONNA                      5055057135897   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/3000-3999/3916SKC.jpg   7,5
4015SKBPL   4015SKBP   BATMAN - BLOCK PINK LOGO                        5055057125232   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/4000-4999/4015SKB.jpg   7,5
4015SKBPM   4015SKBP   BATMAN - BLOCK PINK LOGO                        5055057125249   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/4000-4999/4015SKB.jpg   7,5
4015SKBPS   4015SKBP   BATMAN - BLOCK PINK LOGO                        5055057125256   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/4000-4999/4015SKB.jpg   7,5
4019SKCPL   4019SKCP   FOO FIGHTERS - DAVY GROHLTON FACE               5055057125850   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/4000-4999/4019SKC.jpg   7,5
4019SKCPM   4019SKCP   FOO FIGHTERS - DAVY GROHLTON FACE               5055057125867   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/4000-4999/4019SKC.jpg   7,5
4019SKCPS   4019SKCP   FOO FIGHTERS - DAVY GROHLTON FACE               5055057125874   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/4000-4999/4019SKC.jpg   7,5
4036SKBPL   4036SKBP   AC/DC - BLACK ICE                               5055057137136   L   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/4000-4999/4036SKB.jpg   7,5
4036SKBPM   4036SKBP   AC/DC - BLACK ICE                               5055057137143   M   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/4000-4999/4036SKB.jpg   7,5
4036SKBPS   4036SKBP   AC/DC - BLACK ICE                               5055057137150   S   Ski nni es   upl oad/CID-Produktl i sten/Produktbi l der/4000-4999/4036SKB.jpg   7,5
    Sales Volume
January – October 2010
ca. 20.000 gbp sales volume do not appear on this
list because of open invoices etc.
   On the first view the numbers look much better than last year but we must remove
    627.224,16 GBP from this list for the stock we have delivered to MTG for EMI
    Germany so at the end we only can take 718.942,74 GBP as our active sales
    volume.

   If we compare the current sales volume with the sales volume of the last year which
    was 1.049.437,91 GBP, we can see that we‘ve done around 30% sales volume less
    this year. The reasons for this are for example that we had to break the business
    relationship to Warner Music (£186.949,74 last year), EMP is getting now supplied by
    Global & Live Nation directly (last year we made 362.843,22 GBP with them, this
    year only 289.905,33 GBP and Heiner mentioned that next year it will be 70% less)
    and we were not able to supply MTG (95.000 GBP less this year) continuous
    because they are in financial difficulties at the moment. Also the bankruptcy of Quelle
    (40.000 euro last year) and SPV have been a big loss for us

   And there is also another big problem…
Bootlegs & Imports
   Our main business we do with the independent stores, mailorders, online
    shops and Festivals. And exactly here we get always confrontated with
    Bootlegs & Imports.

   The Merchants which are selling these illegal goods visit for example ca. 30
    Festivals a year and make on each Festival between 3000 and 5000 euro.
    Through the very cheap price they offer the goods for they destroy the
    business of merchants which are selling oficially licensed goods there.

   Also the internet is a very big platform for these merchants. You can find
    bootlegs and imports in many online shops, on eBay and also on big
    shopping portals like Amazon. This is the reason why many of our
    customers which are running their business over the internet stopped to
    purchase our goods. We receive many complains from customers about
    merchants which are selling for example shirts which look exactly like ours
    for only 10 euros on eBay.

   All in all we think that we miss ca. 300.000 Euro sales volume because of
    bootlegs and imports so we really should start immediatly to do something
    against this illegal business.
Shirt & Print sells Bootlegs through eBay. He got a dissuasion by Sasse & Partner for the Iron Maiden bootlegs he was selling, paid
1600 Euro charges but still sells other bootlegs like AC/DC etc.
Wishkah Merchandise does retail and wholesale with imported Shirts. They have designs you normally cannot buy in germany and
they offer them for a very cheap price. We talked to Sasse & Partner regarding this case and they confirmed officially that it is illegal to
sell imported Merch into the German Market!
Our Plan is to talk to the Bootlegers and tell them to stop with selling illegal goods and sell our offical merch
instead. If they don‘t want to coorperate with us we bring them out of business by sending them for each license
we have the rights for a dissuasion. Below you can see the last conversation regarding what the lawyers would
need to start with this project (Barry Drinkwater was also cc). EMI or Loud should think about doing this by
themself because it‘s possible to make a lot of money this way.


Von: Thomas Schlegel [mailto:tschlegel@sasse-partner.com]
Gesendet: Donnerstag, 30. September 2010 16:58
An: Daniel Schwerter; Aky Najeeb
Cc: Andrea Levy; Katherine Pedder; Barry Drinkwater
Betreff: AW: eBay and parallel imports

Thanks Daniel. As you know we just need the respective chain opf rights etc. and can start. With regard to IM we can act on behalf of IM and have everything here to start. If Aky
gives us an ok we can act immediately.

With regard to your other acts we would need additional papers of course.

Mit freundlichen Grüßen / Kind Regards

Thomas Schlegel
(Rechtsanwalt)

Sasse & Partner Rechtsanwaelte
Berlin - Hamburg

Eppendorfer Weg 93a, D-20259 Hamburg | Tel. +49 (0) 40 82 22 699 0 | Fax +49 (0) 40 82 22 699 11 | eMail: tschlegel@sasse-partner.com
www.sasse-partner.com | Sitz der Partnerschaftsgesellschaft: Berlin AG Charlottenburg · Reg.-Nr.: PR 547 B |        Steuer-Nr.: 215/5147/2042

Von: Daniel Schwerter [mailto:daniel.schwerter@louddistribution.de]
Gesendet: Donnerstag, 30. September 2010 15:42
An: Thomas Schlegel; Aky Najeeb
Cc: Andrea Levy; Katherine Pedder; Barry Drinkwater
Betreff: AW: eBay and parallel imports

Hi Thomas

hope you are fine

No, this is not a customer from us. We never sold anything to him. I will be in London on 12th and I will present EMI a lot of bootleggers we found in Germany which selling
bootlegs of Global & LN Licenses. I hope we can start to bring them out of business soon.

greetings Danny
Soulfood
Comparison
                                                        Hi Danny,

                                                        Attached as discussed is a file showing German scanned sales figures on
                                                              selected merchandise titles.

                                                        Interesting points:

                                                        - If a merch release is perfectly timed with a parallel album release, then
                                                                merch sales can be dramatically higher; see Green Day (Universal).

                                                        - All distributors have problems with smaller titles at German retail

                                                        - Even Warner and Universal with all their power have some surprisingly
                                                              low sellers; see for instance Lady Gaga (Universal) or Genesis
                                                              (Warner)

                                                        - Warner massively outperformed EMI on Twilight

                                                        - Soulfood outperformed Universal on Batman

                                                        - Both EMI and Soulfood did not sell Scorpions well, but EMI was worse
                                                              than Soulfood (although Soulfood released later)

                                                        - EMI’s sales of Superman, Batman, Twilight, Airbourne and others are
Media Markt 226 Germany / 20 Austria / 18 Switzerland         surprisingly low
Soulfood delivers 125 stores
                                                        - Sales of mugs seem to vary considerably
Saturn : 127 Germany / 11 Austria
                                                        I still feel very strongly that Loud is well-served by spreading distribution of
Soulfood delivers 90 stores                                      its range of designs over two or more companies in
                                                        Germany. A lot of success depends on getting the timing absolutely right,
EMI delivers delivers 280 stores (Media & Saturn)                and I see no evidence to show that EMI is struggling
                                                        to perform merely because other companies also distribute.
Müller 437 Germany
                                                        Best regards
Soufood delivers 105 stores
                                                        Steve
EMI delivers 118 stores

Expert 397 Germany 0 possible stores

That means Soulfood delivers 320 active stores from
1187 possible stores
Key Accounts
Actual Incidents
                                  Nuclear Blast
Abbey Road:
Their A&R‘s don‘t think that they can do anything with Abbey Road Live this year but they would like to talk
again about this topic next year.



Shirts Licenses:

Statement from Yorck:
Would you also be interested to start with 3-4 designs / bands that you print and sell under license (30%)
from us?
I think its more interesting for both of us regarding the prices and the ways would be much shorter and faster
conc. printing, shipping etc.
Bands we have in mind for that first deal could be HAMMERFALL, SABATON, HARDCORE SUPERSTAR,
CHROME DIVISION, first ones are one of our top seller bands.



Distribution of their Goods:

If we are interested they would also offer us to distribute their Shirts. Price would be 8,50 euro per shirt and
we could do the following territories:
    Spanien       Mailorder customer (Arise)
    Portugal
    Italien       since 15 years they work with Negative
    UK            PHD have tried to get the goods into Amazon, HMV and Play but without success. Now the only do mailorder
    Ungarn
    CZ
    Holland       Bertus
    Belgium
    Luxembourg
    Bulgaria
    Romania
    Croatia
    Slowenia
    Baltic States

Warner does the following territories (non exclusive):

    Norwegen
    Schweden
    Finland
    Dänemark

In these territories Warner sells through Phononet (also non exclusive)

    Germany
    Austria
    CH
    Polen
                                                            Rock Off
Meeting Notes;
8th October 2010 Frankfurt Airport.

Present; Daniel Schwerter - Loud
         Ruud Strien - OK Sales B.V.
         Paul Makin - Rock Off

Opportunity; Additional Mug sales in Europe using distributors (Ok Sales).

OK Sales agreed to work with us and target his existing accounts/opportunities in the following territories.
Benelux,
Germany
Switzerland
Poland

Additionally, Ruud would also like to work in Sweden & Italy. Although we have other distributor opportunities in these areas; EMI &
Rock Off would need to agree the best strategies for these territories prior to granting OK Sales approval. Please see attached
update sheet for discussion.

Ruud & Daniel reviewed Loud’s existing account list and there was no cross over.

It was agreed that Daniel & Ruud would discuss/work closely together as not to jeopardise any existing business secured by Loud.
Therefore suggest a biweekly update via e-mail.

OK Sales have an opportunity for trials in Switzerland & Italy; display stands for stores not serviced by EMI. Circa 10 stands per
chain to trial before year end.

Ruud is to attend a meeting scheduled with Rock Off (Paul Makin & Jon Pritchard) in Holland with William & the team on 25th
October. There we can agree the best logistical path to deliver stock the OK Sales warehouse in Holland. Paul Makin will discuss
with William prior to this meeting.

OK Sales has requested the existing mug stock list EMI/MTG currently hold.

OK Sales has already placed an order for delivery in November & is confident OK Sales can develop this product and deliver volume
sales/growth on an ongoing basis.

OK Sales are interested in EMI CD overstocks and has requested a stock list from Daniel accordingly.
                 The MerchRepublic

It‘s a collaboration between EMP and Karsten Lutz.
They have already the licences of David Garrett, Grönemeyer and
Westernhagen.

Their target is to buy licenses, do touring and building up a chain of merch-
stores (like Hot Topic USA)

They have asked already if we would like to collaborate with them (maybe
distributing their licenses to retail) and they also would like to buy our goods.

It could be very important to build up a friendship with them.
Customer Acquisition
   Every store ( we were able to find) that could be interested in
    merch gets constantly emailed and called by us.

   Once or twice a week we spent time to search in the internet
    etc. for possible new customers to increase our customer
    database and include them into our sales activities.


   We also were able to get for example the customer list of one of
    our biggest competitors and have successfuly worked through
    this list.

   At the moment we try to get into Fanclubs of Bands we have
    the license for. (most of them are not running an online store
    but we want to offer them shirts for their hundreds or
    sometimes thousands of members for a very good price.)
             Newest Results
The last couple of weeks we received orders from
over 10 new customers and it looks very good
that we will recieve orders from up to 20 new
customers until christmas.

Here some information about a couple of bigger
customers we are working with at the moment:
MFP:
One of the biggest customers in germany we are working with at the moment is MFP. They sell
about 5000
products every day. Universal tries for a long time to get in in a business relationship with them but
MFP isn‘t interested.
We will start with the complete Loud range before Christmas.
Only some of their customers; www.buch.de www.bücher.de www.libri.de www.bol.de
www.dussmann.de www.thalia.de www.alphamusic-store.com www.lion.cc

www.neckarmann.de:
We have the possibility to sell our goods through their internet sales portal. At the moment we
check how everything works (Product Listing, Logistic etc.) and we would like to start before
christmas if it’s possible.
Neckermann is the biggest competitor of Otto (who is also interested to work with us in the future)

Empire Merch:
They are very interested to do wholesale with our goods but they only would start if we garant them
returns. For Shirts we agreed for Mugs not.
They deliver over 1000 stores in GSA

Schneider:
They are choosing at the moment the products they want to put into their catalogue (for total circulation 1mio
issues!) and into their online store.

Polo Motorrad:
The buy their Motorhead Shirts somewhere else.

Before Christmas we have ads in Metal Hammer, Nuclear Blast, Rockhard and a Report about Loud Distribution in
the Rock it Magazine


Next year we start with a booth on the big Festivals in Germany and we also will start an own consumer store for Germany
The meetings with the Fashion Stores were not
as expected. Most of them were not really
interested to work with licenses and their price
calculations are almost impossible.

We have no HMV in Germany and we have
absolute respect for the UK Sales Volume
We definately need other and new sales
platforms. Ideas are very welcome.
+ Returns & Catalogue costs
We also have the first requests from customers which would prefer to pay more if they can get return right

				
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