Vault Denim Advertising Guidelines Print Guidelines: Any print advertising, promotional materials and sales tools must use Vault Denim approved materials. These materials are available for purchase on the www.vaultdenim.com gear site, if you would like to design any of your own marketing materials of any kind; you must submit your design to the Vault Denim advertising and marketing department. These can be submitted by email to email@example.com. If you don’t receive specific written approval via email from Vault, the request shall be considered denied. Any design or advertising tools that are approved will be made available to all VFCs. When submitting any such material, please be aware that if approved it may be used by Vault, companywide. We will continue to add materials for your use on a regular basis. We do welcome any ideas you may have. We will be adding approved electronic templates for both invites and brochures for your use. Vault Logo: If you use the Vault logo you must either state that you are an Independent Fashion Consultant or put your Vault VFC# clearly somewhere on the marketing item. This includes use of the logo on printed material and communication. In conducting any team or personal business this policy applies. Any other use of the Vault logo requires written consent from the Vault advertising department. The Vault logo is trademarked and solely property of Vault Denim. Images: Any images used by Vault Denim on the corporate website, printed materials, or any other marketing tools are NOT to be used by the VFCs. We have approved photos for VFC use on the back office of the Vault website. Any images of premium name brand jeans are also NOT allowed. Photos of “bling jeans” from our inventories are ok to use, but not of the premium jeans. If you would like a specific photo approved for use, please submit it to firstname.lastname@example.org. If they photo is approved it will be made available for the use of all VFCs. Websites/Online: We will continue to allow personal websites for you to market your Vault business. The first thing to know about personal websites is that you must have all personal websites approved by the Vault corporate office. Any use of “Vault Denim” in any internet domain name is in direct violation of Vault policy. You must clearly state one these websites that you are a Vault Independent Fashion Consultant. Additionally you cannot register domain names, email address, or online aliases that could cause confusion, be misleading, or cause people to believe or assume that the communication is from, or is the property of, Vault Denim. This would also include spamming, blogging, or unethical SEO tactics. Do not use Vault in your URL. At the time that Vault offers customized personal websites, you still may keep your personal websites, if you are able to integrate your site into the customized personal website. The replicated personal sites are available now to everyone, as well as every new VFC that signs up. We would still encourage people to use these sites as the primary personal websites, but we continue to get people wanting to have their own websites, or group website to promote their business. We have agreed to let people do this, if it is in compliance with what we deem acceptable. Social Media: You may use social media sites such as Facebook, Myspace, LinkedIn, or any other social shared sites to promote and build your Vault Denim business. These can be used for prospecting and sponsoring. You must be clearly be identified to Vault Denim as an Independent Vault Fashion Consultant, meaning that your name and contact information must be part of the page, so there is not confusion about these pages being the corporate page. It is up to the sole discretion of Vault Denim corporate to determine what is acceptable, or not acceptable material for such sites. No images of premium brand jeans or mention of specific premium brands will be allowed. Approved photos are ok to use. The Vault Denim logo is ok to use. It is NOT allowed to link from these pages directly to the Vault Denim website. You may use Vault Denim in the title of these pages as long as it is accompanied by a name or city. For example Vault Denim-Alaska, or Vault Denim-Stephanie, or Becky’s-Vault Denim are all acceptable. Facebook pages with the Vault Denim name in them are not to be used for the purpose of promoting, or recruiting for any other business. Any violation of this could result in immediate termination as a VFC. Online Retailing: Vault does not allow the sale of its products through online means such as EBay or other online auctions. This would also include any VFC allowing a third party to sell Vault products online. Craigslist: You may not use any online classified advertising sites to sell Vault Denim products. You may, however, use such sites for prospecting, recruiting, sponsoring, or informing the general public about business opportunities or Vault Denim events. You must have achieved the level of Team Leader before you are allowed to use Craigslist. As a Team Leader, there are no geographic restrictions as to where you may advertise. If you are not at the level of Team Leader you may not do any such advertising. You may only place an ad 5 days after another ad is placed in the same category. Placing an ad and deleting the ad prior to 5 days is not allowed, however you are welcome to try an ad in a different category. Do NOT flag other VFC’s ads. If you feel someone is in violation of the guidelines please send them an email, or bring it to the attention of Vault corporate. Do NOT mention Vault Denim in the ad. Your name MUST be listed in the ad. Vault Denim would like all of their VFCs to be aware of the corporate policies in regard to advertising. Please make sure your information is correct and you are in compliance with these policies. We have had some problems with incorrect information: for example “half off jeans” or “50% off jeans”. We have had people advertising incorrect prices, name brands that we don’t carry and generally the wrong information. The determination of what is in violation is at Vault’s sole discretion, and any VFC who violate the guidelines set forth will be subject to probation, and/or possible termination. Media: This includes television, radio and magazine type appearances. Any VFC is welcome to participate in such opportunities. You must get prior approval from the Vault corporate office. NO EXCEPTIONS. If we find out about this happening without approval from corporate it could be grounds for termination. Vault Denim Advertising *These guidelines are subject to change at any time. Please be aware that if your fail to comply with these guidelines that you will be subject to probation, or possible termination as a Vault Fashion Consultant!
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