Article Marketing How To Write Great Articles (DOC) by georgetitan

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									Title:
Article Marketing: How To Write Great Articles

Word Count:
967

Summary:
All the hype nowadays in web-based industries is the pioneering concept
called article marketing. Article marketing is one type of Internet
advertising that has proven to be both instructive and effective, because
Internet users are being given useful information on their related
searches, through short but helpful articles with an accompanying link to
the author's site at the bottom part of the article. Website owners are
now given a new way to market their goods and services, where they can
post their articles in a number of directories in exchange for potential
views and increased website traffic.


Keywords:
article marketing


Article Body:
All the hype nowadays in web-based industries is the pioneering concept
called article marketing. Article marketing is one type of Internet
advertising that has proven to be both instructive and effective, because
Internet users are being given useful information on their related
searches, through short but helpful articles with an accompanying link to
the author's site at the bottom part of the article. Website owners are
now given a new way to market their goods and services, where they can
post their articles in a number of directories in exchange for potential
views and increased website traffic.

So how do you write such articles? Article writing encompasses initially
mass print media like magazines, newspapers, and the like. The articles
written in these media are usually long winded and detailed, and very
often command longer attention spans from the readers. Newspapers and
magazines pay their writers to write such long articles because their
readership depend on how wide range the topics are, and how up to trend
the issues are. But the articles employed in Internet article marketing
should not be in parallel with the articles written in print. The web is
a never-ending source of research material and if the readers do not get
what they want instantly by reading the articles published in
directories, they could turn to other sources because the choices are
endless. Therefore the articles have to be written in such a way that
the attentions of the Internet users are utilized to the fullest degree.

Short articles of about 600-800 words are most ideal. This way, all the
important elements of a subject matter is tightly woven into the article,
thus creating less risk of boring the readers with unnecessary matters.
Imagine an article that has too much introduction, an incoherent body,
and a hanging conclusion- no one would take the effort to have to analyze
what is written, because people want straight up facts. They want to read
and to understand each sentence, and ideally to be more informed about
the given issue, period.

For example, an article that deals with the benefits of water therapy
would want to consider including highlights on how the consumption of
water could help in eradicating toxins built up by faulty eating. And
then this could be explained further by noting specific studies that have
dealt with natural remedies alongside the use of conventional commercial
medicine. The advantages of utilizing natural therapies would be that
there are less possibilities of side effects and a less overworked liver,
as this essential body organ is primarily responsible in the flushing out
of unwanted toxins from overeating, unnatural diets, and of course modern
pills and medicines.

The article has to be persuasive, too. Persuasive, yes, but not in the
obvious way of trying to sell something, credible in the sense that
straight facts, and not just mere opinions, are being presented.
Statistical studies that can be verified are helpful tools in persuasive
delivery because there are quite a number of surveys over the Internet
that provides clear facts. A persuasive article would also want to
consider using quotes from reliable personalities on the subject matter.
This adds credibility to the written article and considerably increases
general interest. Anyone who would read something that was verified by
an expert, and can be traced back to historical truths would most likely
begin to form certain positive beliefs.

Then there is the issue about the target market. And in this case, since
the articles can be read by many, it would be more appropriate to say
target audience. Of course, not everyone is interested with the things
that are written in the articles. There would be people who would not
care less what the topics are about simply because not every topic can
elicit a favorable response from everyone. The reason why businesses have
to target a market niche is because certain demographics will veer away
from what the popular trends are. Age, gender, cultural differences, and
the like are just some of the demographics to be considered. If a
certain article topic for example is targeted to people with age over 40,
perhaps the use of modern slang and the online chat lexicons should be
discouraged. The audiences are the judges on the written articles, and if
they are disappointed with what they have read, they would most very
likely switch to other websites, or to choose the articles that are in
tune with what they are searching for.

Asking questions on the topics too would help very largely. This allows
for review on the article that will be published. Will the target
audience care to hear this? Will this information drive be helpful? Will
these people be propelled to read further and to click on the site
located at the resource box? Or will they just end up getting bored on
mid-page and abandon the site altogether? These are just some of the
crucial questions that need to be dealt with in creating well-written
contents in article marketing.

A well-written article too, is one that appears not be blatantly selling
anything, but one that disguises merely as simple information drive.
People usually have adverse reactions to annoying salesmen knocking on
doors in the rush of morning hours, that when they are usually presented
anything that merits a sale, the mechanical response would almost always
be in the negative. Article marketing seeks to build up a wide readership
over an extended period of time by publishing relevant and up-to-date
articles, and not to drive would-be clients away because of the obvious
want of easy profit. The wide source of information, and the relatively
easy access to it have made our audiences more intelligent buyers, and
their knowledge compels them to make choices that they can benefit from
even in the long term.

								
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